Using A Single Platform Boosts Content Marketing Efficiency
By Bryn Abshire - July 6, 2015
We all know that content marketing is one of the most important ways for businesses of all sizes to engage in web marketing and the benefits of effective content marketing have been discussed at length in previous articles on our website. On the flip side, content marketing inefficiencies can be costly, both in time and money. According to some estimates US B2Bs spent nearly $100 million in the past year on inefficient and ineffective content marketing!
Identifying relevant content, coordinating people to generate content, avoiding redundant content creation and managing effective content distribution are all critical elements to the process and can pose potential barriers to creating and distributing effective content if not managed properly. Generally speaking, poor management throughout this entire process is usually the culprit for content marketing disasters - and poor management is often due to an inability to streamline the process through a single channel.
Most businesses use a variety of technologies and services to support their content marketing and distribution networks, ranging from personal and internal document keeping (think emails and spreadsheets) to more complex email marketing, CRM or project management software. Research shows that simultaneously using multiple tools and technologies hinders a marketers’ ability to streamline the content marketing and distribution process and often causes confusion. In most organizations it is inevitable that the content management process will include a number of different touch-points and will land in the lap of various individuals before finally being disseminated to the customer. Given this, it is critical that all team members be on the same page every step of the way!
Wouldn’t it be nice to manage all things internet marketing in once place – from WITHIN your actual website? Well, now you can. The responsive web design platform offered by Denver Website Designs includes all the tools necessary to effectively manage your content management and distribution online, all conveniently built into the back end of your site.
Here are some of the benefits of using a Content Management System like the one offered by DWD:
Go Back Identifying relevant content, coordinating people to generate content, avoiding redundant content creation and managing effective content distribution are all critical elements to the process and can pose potential barriers to creating and distributing effective content if not managed properly. Generally speaking, poor management throughout this entire process is usually the culprit for content marketing disasters - and poor management is often due to an inability to streamline the process through a single channel.
Most businesses use a variety of technologies and services to support their content marketing and distribution networks, ranging from personal and internal document keeping (think emails and spreadsheets) to more complex email marketing, CRM or project management software. Research shows that simultaneously using multiple tools and technologies hinders a marketers’ ability to streamline the content marketing and distribution process and often causes confusion. In most organizations it is inevitable that the content management process will include a number of different touch-points and will land in the lap of various individuals before finally being disseminated to the customer. Given this, it is critical that all team members be on the same page every step of the way!
Wouldn’t it be nice to manage all things internet marketing in once place – from WITHIN your actual website? Well, now you can. The responsive web design platform offered by Denver Website Designs includes all the tools necessary to effectively manage your content management and distribution online, all conveniently built into the back end of your site.
Here are some of the benefits of using a Content Management System like the one offered by DWD:
- Improved content effectiveness and visibility
- Reduced technology and labor costs
- Increase in overall content production
- Improved process, workflow and lead generation