Web Design & Internet Marketing News

Stay abreast of the constantly-changing state of web design and Internet marketing solutions and stats. We worry about this stuff so you don't have to. Our solutions are constantly evolving to take advantage of the latest developments.

The Importance of Email Newsletters

February 17, 2017

Web design and online marketing can seem like a complicated world that is difficult to navigate on your own, and if you are a small business owner it is likely you already have a ton of different tasks already on your plate. Should you blog? How important is social media engagement and how often should you post? Is it worth it to engage in pay-per-click advertising? While most digital marketing companies can help you to navigate all of the options available to you in terms of professional online marketing services, one fairly easy and beneficial avenue to explore is to send out an email newsletter for your business.
Digital newsletters can be sent out weekly, monthly, every quarter or on whatever schedule you prefer and makes sense for your business. Regardless of how often you send your newsletter, consistently generating email newsletters allows you to stay in front of your subscribers and build your brand. Here are reasons you should be sending email newsletters:
  1. Stay in Front of Your Audience
    Attention spans run short these days, and if you don’t stay in front of your target audience regularly you will get lost in the shuffle. Often people will visit a website and make a note to purchase something or review a product or service later when they have more time - then life gets in the way and they never make their way back to your website. Sending out an email newsletter reminds people that have shown interest in your business that you’re still out there.
  2. Promote Sales & Specials
    Many companies feature deals or sales at least a few times a year. Perhaps your company is offering a temporary deal on one particular product or service for a limited time. The newsletter is the perfect way to make people aware of this so they can take advantage of the great deal you are offering.
  3. Build Brand Trust & Differentiate Yourself
    What does your business care about and what makes you different from all of the other companies in your industry? Millennials in particular consider a company’s values when making a purchase and as such your email newsletter content should reflect your values. Some companies communicate their long-term goals through a mission statement. Your mission statement can be a slogan or a tag-line, it can be a call to action or a full paragraph, but no matter how you word it, your mission statement can hook people who otherwise may be shopping around. Make sure to include your mission statement in your email newsletters to communicate your company’s values and objectives – it just might inspire a customer to choose your company over another. Not sure how to put together a mission statement? Check out these Fortune 500 companies’ mission statements for inspiration.
  4. Establish Yourself as an Industry Expert
    Not everything you put in your newsletter needs to be a sales or marketing pitch. Whether it’s in your blog or in your newsletter, it’s always a good idea to share industry news, and tie it into your own brand. By doing this you communicate with your audience that you are on top of the latest trends in your industry and establish confidence in your brand – and a good news story can hook people quickly! You can also offer advice or helpful information in your email newsletters. Offering people a solution to their problems or answering a question they may have fosters good-will and lends a nice break from the constant self-promotion that many businesses focus on.
  5. Drive Traffic to Your Website. Always, always, always include a link (or more!) from your email newsletter back to your website. If people are interested in the content of the newsletter and they click through to your website, you automatically boost site traffic and hopefully sales as well! You should also include links to your business social media accounts like Facebook, Twitter, Google+, Pinterest and others that might be relevant to the newsletter topic.
Now that you have some tips and tricks up your sleeve, just go with it! Use your email newsletter as an opportunity to show some personality and get people talking about your business. Make 2017 your best year yet!

Thinking of Outsourcing your Digital Marketing? Here’s how to Avoid Scams & Pick the Right Company

February 1, 2017

We hear it from new clients all the time: horror stories about past experiences with web and digital marketing companies that over-promised, under-delivered and sometimes just downright disappeared on them. Just as with anything in life and business, if a website or marketing company’s promise sounds too good to be true, it probably is. It takes concerted effort and a multi-pronged approach to set up a website and digital marketing strategy that follows both design and SEO best practices AND achieves results. Some companies have the resources and need to hire an in-house marketing person, but many decide to outsource their digital marketing needs. Take it from Forbes when it comes to avoiding SEO and digital marketing scams: “Be wary. (It’s like) an SEO company guaranteeing the number one position on Google – this is an impossible guarantee”.
For example Dex Media, a company whose website states that they “provide local businesses with digital marketing services including websites, social media, SEM and more” is in some hot water with their customers. In March of 2015 Dex Media had their Better Business Bureau (BBB) accreditation stripped due to “a pattern of complaint allegations, over the past 36 months, of deficiencies in service provided and sales misrepresentations (htt)”. While Dex promised to make the grievances right, a follow up investigation in October 2016 revealed that no procedures or processes had been put in place to properly address customer concerns or fix the underlying problems. Dex Media is certainly not the only company with these kind of complaints, but is a company that many US businesses are familiar with and may have even been approached by in recent years.  
If you’ve had a bad experience with a web or digital marketing agency in the past, we’ve put together a list of a few things to keep in mind when deciding on a digital marketing company to work with to avoid SEO scams:
  1. Do your research. Before you sign on the dotted line, take the time to research the company’s team, experience, history and reviews.
    1. Company History: Age is not always an indication of quality, but most reputable companies in the industry should have been providing their services for at least a few years. Those that don’t make the cut usually fizzle out pretty quickly because they cannot meet the demands of the industry. Also, take a look at the company’s executive and combined industry experience. 
    2. Current Clients: You can usually check out a company’s website for a list of current clients and testimonials. Many companies will also provide references upon request. Call a current client or two to get their take on their experience with the agency firsthand. Also, check out their BBB listing to make sure there are no continuous or egregious complaints.
    3. Outsourcing: Another good rule of thumb is to ask where your support person is located – will you be working with a local person or does the agency outsource their services? Outsourcing isn’t inherently a bad thing, but many companies that outsource lack true expertise and may not be able to assist you with anything other than basic, surface-level requests. If establishing a personal relationship or being able to have in-person meetings with an account manager is important to you, your agency should host their services in-house and provide you with a person to speak with directly about your account issues.
  2. Set expectations. Determine exactly what the agency is supposed to do for you and make sure everyone is on the same page before you get started. Nothing is worse than reaching a cross-road where client and agency have vastly different ideas and are not working towards the same goal. On the client side, it is important to understand that SEO growth takes time and that nothing happens over night, but on the agency side there should be agreement that promised deliverables must reasonably be met.
  3. Ask for on-going reporting of your web traffic, social media & ad campaigns. Digital marketing and social media campaigns are not an exact science or a one-size-fits-all strategy, but your digital marketing agency should be able to provide you with reasonable expectations and projected results for the services for which you engage them. One way to keep a company accountable is to request regular reporting services. Reports will help you to track if they are following through with their promises and actually creating ROI for your business. Even if you are hitting your outlines goals, regular SEO reporting also allows you and the agency to identify areas where you can improve and do even better in the future!
  4. Have a contingency plan. Long-term contracts can be scary to enter into, but so too are digital marketing propositions that require zero contract terms – these companies are expecting the churn and burn that is so common in the industry and are not genuinely interested in creating a long-term, mutually beneficial relationship with you. That being said, sometimes things just don’t work out. Cover your bases by making sure you have an “out” if the agency does not deliver in a specific time frame or goes over-budget. Providing yourself with peace of mind can be as simple as having the agency include some type of language in the contract to address this topic. As long as everyone is on the same page from the get-go, any company worth their salt will be comfortable working with you on this.
  5. Listen to your gut. Remember that your business website assets, social media profiles, ad accounts, analytics tracking data and other things should be made available to you. If something doesn’t seem right or if an agency is unwilling to answer your questions on their services and accountability, take a step back.
While there are a lot of self-proclaimed “digital marketing gurus” out there Denver Website Designs is here to be a real partner to you and your business. Our success comes from the success of our clients, and we pride ourselves that much of our business is repeat or referral business. If you are looking for web design and digital marketing services in Denver, we’d be happy to meet with you in person to discuss your needs. 

DWD Recently Joined Web Designers Directory

January 18, 2017

Denver Website Designs recently join the Web Designers Directory, a directory that helps link potential clients to it's members!

Denver Website Designs is featured on WDD
WDD Web Design

Happy New Year

December 31, 2016

2016 has been a great year for Denver Website Designs, and we hope it has been a fantastic year for you and your busines as well. Our offices will be closed for the New Year's holiday Thursday December 30th through Monday January 2nd. We will return to the office Tuesday January 3rd at 8:30am. We would like to thank all of our loyal clients for your business over the past year. We look forward to helping you grow your business, improve your online precense and thrive in 2017. Happy New Year!
/* */