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Denver Website Designs Ranked as Top Web Designer in Denver

DWD Delivers on Clutch

September 8, 2017

Denver Website Designs has created over 400 unique websites and helped enable online success for our clients. Together the DWD team has decades of combined knowledge of SaaS, web design & development, digital marketing, SEO and customer support. Our experience with clients, both large and small and across a wide variety of industries, enables us to understand what businesses need and how to put together a digital marketing strategy tailored for individual success.
 
As recognition of our record of success on behalf of our clients, we were delighted to be ranked as a top Denver Web Designer by the independent ratings and review platform, Clutch. Clutch has ranked and reviewed over 10,000 different companies! Clutch maps digital service solution providers in a ‘Leaders’ Matrix’ which rates companies based on their ability to deliver scores. Scores are assessed from three primary factors: market presence, experience, and Clutch analyst-led reviews. Reviews are the heaviest factor used in determining the ratings score and in order to provide a metric for this Clutch analysts interviewed some our clients and asked them specific questions about their experience to help understand and rate our technical expertise, our customer satisfaction, and overall results. We did not direct Clutch to any specific clients for interview. After this independent review process we are thrilled to have been awarded a perfect review featured on our profile! As part of this recognitiion and honor Denver Website Designs was also featured in a press release highlighting our superior performance in web design and web development.

In addition to quality design and development work, DWD also offers a wide variety of sigital marketing and SEO services to help your business succeed online. Look out as we continue to establish our name as a leading web design and internet solution provider.  
 
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How to Measure the Success of Your Content Marketing Strategy


August 31, 2017

Over the last few years, businesses have been infiltrated with blogs, articles and podcasts about the importance of content marketing as part of a comprehensive digital marketing strategy. Content is King – we get it - but now that you’ve been engaging in content marketing for some time, how do you know if it’s had a benefit to your business? Or how much benefit it’s made relative to the time and resources spent to create and distribute the content? It’s time to learn how you can measure the success of your content marketing strategy so you can adjust and improve as needed! As with any marketing effort, ROI can be difficult to measure, but we’ve compiled a list of things to keep an eye on to help see how your business’s content marketing strategy is performing:

Website Metrics
The first thing to review when determining how well your Denver content marketing strategy is doing is your business’s website. You can look in your Google Analytics account for metrics including page views, bounce rate, audience engagement, mobile traffic behavior, traffic sources and more. When sorting through this data, it is important to set the data date range to include time from before you started your content marketing efforts. This will help you to see shifts or trends that may differ from before and after implementation. 

A few of the most common metrics to help measure effective content are overall page views, audience engagement and bounce rate.

Page Views:
Did one of your blog posts or pieces of content receive more views than another? That means people are particularly interested in that type of content or subject matter and you would do well to focus on that again in another article.

Audience Engagement:
Similar to page views, you also want to take a look at how long users are staying on your website – the longer the better!

Bounce Rate:
Another crucial metric is the bounce rate, which tells you what percentage of visitors are leaving your website after looking at just one page. This will inform you whether or not the content your customers are reading is intriguing enough to get them to click through to other pages on your website. Bounce rates can be improved with better calls to action or with content that is more relevant to the searchers query.

With all of these metrics, it is important to keep in mind your website’s experience on mobile devices. Things like page views, audience engagement and bounce rate can be effected by a page not looking good on mobile or content that is too lengthy and feels cumbersome on a mobile device. If you know a lot of your site traffic is coming in via mobile devices rather than desktop devices (something you can find out in your Google Analytics account) make sure that your content marketing efforts are mobile-first! Easy ways to do this are to include more images and infographics and to produce smaller pieces of content to make the mobile user experience more enjoyable and easy to navigate.

Social Media Metrics
One of the greatest places to post your content and drive traffic back to your website is on social media platforms. Take time at the end of each month to review how your content marketing strategy has played out on social media. See how many people were reached when you posted links to your content, the engagement on each post and most importantly, the click through rate. Because the success of content marketing depends heavily on its shareability, be sure to pay extra attention to how many shares you have on Facebook, retweets on Twitter, re-pins on Pinterest and reposts on Instagram. This metric will give you an idea of how engaging and relevant your content is, since social media users will not share something unless they feel passionate about introducing it to their friends.

Be sure to pull the metrics from each of the different social media platforms that you use. Compare your content’s performance on every platform to determine whether you should focus your time on one or two that are performing well over the others, which don’t seem to be reaching your target audience.

Comments

Some forms of data cannot be measured with numbers and percentages, but that doesn’t mean they’re not important. When analyzing the success of your content marketing strategy, always look at the qualitative data that can be found in comments on your blogs and social media pages. What are your customers saying about the content that you post? Are they tagging other people in the comments as a way of sharing what you’re writing? If customers are asking questions, this is a sign that they’re highly engaged with your work, so keep it up. But, if there’s not much in terms of conversation in the comments section, you may need to rethink your strategy to make it more appealing to your audience.

E-Newsletter Subscribers & Email Metrics
One goal of any good content marketing strategy is to increase e-newsletter subscribers, so another important metric to look at is your number of subscribers. People who take the time to sign up for your e-newsletter are probably either customers or close to converting on your website, so it’s essential that you grow this list and keep in touch with everyone on it. If your subscriber growth has died down or even decreased, this is a sign that customers are bored—or even annoyed—with the content that you’re writing and blasting out to them. 

After you’ve analyzed your subscribers, dive deeper into your email marketing metrics for a better understanding of how successful your marketing strategy is. It doesn’t matter how many people have subscribed to your newsletters if no one is opening the email or clicking through to read the rest of your content. Be sure to keep an eye on email opens, click-through rates and conversions, which will give you a better idea of how well your content is working and if it is engaging.

Inbound Links
Every content marketing strategy should attempt to increase the number of backlinks, also called inbound links. An inbound link is a hyperlink posted on a third-party website that links back to the content on one of your website’s pages. Search engines view websites with a lot of inbound links as relevant and meaningful, so they factor this into the ranking algorithm and use it to determine who will show up first on the search result page. When you have a strong content marketing strategy, chances are other brands will find your content and link to it as a reference when they put together their own content.

There are dozens of tools out there to help marketers track the number of backlinks that show up on the web. A great choice is Moz, which allows you to copy and paste a URL into a search bar to pull up a list of pages that have linked back to it. Learn more by reading these inbound link FAQs.

Leads
In business it’s all about the bottom line, so measuring the number of leads you are generating with your content marketing strategy is imperative. Do you make visitors to your website fill out a contact form before gaining access to your content? Or perhaps you give visitors a sneak peek at your content, but make them sign up to get access to the exclusive pieces. Regardless of your strategy, make sure you are tracking the number of leads that are coming in solely because of your content. 

Looking for a team of experts to help you craft the perfect content marketing approach? The team at Denver Website Designs can assist you with everything from crafting content to SEO strategies. We assist businesses of all kinds and will approach the website holistically to maximize traffic and boost your business. Learn more about our process and how we can help your business grow!
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The Advantages & Disadvantages of Running Facebook Ads for Your Small Business


July 11, 2017

Whether or not to run Facebook ads is a question that more and more small business owners are being confronted with. This is due in part to conflicting reports that show that Facebook ads are both effective and ineffective as part of your digital marketing strategy. While many Facebook users say they have not bought something directly from a Facebook ad, statements like these often incorrectly measure the results and benefits of advertising on Facebook. Though a user may not buy a service or product directly by clicking on a Facebook ad, this does not mean that Facebook ads don’t influence their purchasing decisions down the line. Despite differing reports relative to the success of Facebook ads, they can be very useful in building brand awareness and staying in front of your target audience. Just as with any other forms of marketing, Facebook will work well for some and less well for others. So, should you spend money on running Facebook ads for your small business? Let’s dig a bit deeper!

Brand Awareness & Google Ranking

Each type of marketing avenue provides unique opportunities and benefits, and Facebook ads are no different. Some business owners doubt the effectiveness of their Facebook advertising because the ads do not always produce direct or easy to identify leads. Where Google AdWords excels at creating hard leads right when a user is looking for a particular product or service at their moment of need, Facebook ads often produce leads in a subtler way.

Facebook instead excels at increasing brand awareness and social engagement. A successful ad allows your Facebook ad to target the people most likely to be interested in your services, to remember your ad, and to want to visit your website/landing page to find out more. Also in contrast to Google AdWords, people on Facebook are generally more open to reading ads. Many users on Facebook are scrolling through their feed simply looking for some snippet of interest. A well-made ad can be that item of interest! That ad is then something that sticks with them when they need your service.

Another perk of Facebook advertising is the ability to positively affect your Google ranking. By increasing your social signals, online social engagement, and traffic to your website, Google can reward you by placing a higher value on your position within search results. While an increased Google ranking should not be the driving reason behind running a Facebook ad campaign, it can be an added benefit.  

Mobile, Social & Trust

As first and foremost a social sharing network, Facebook allows you to see what your friends and others are into. We trust our friends, and when we see them “Like” a product or a business we are more apt to trust the brand or actually purchase a good or service from the company. Our friends’ opinions matter to us, and this is an incredibly powerful part of what makes Facebook marketing different to more traditional online marketing. Additionally, once you’ve gained Likes and collected some information on your audience, you can tailor offers and incentives based on this information.  

Facebook is mobile! According to some reports, there are 1.15 billion mobile DAILY active users on Facebook, with the most common demographic being those aged 25-34. If this is your business’s prime demographic, you cannot count Facebook out! And given that we live in the age of visuals, you should definitely include an image or video in your Facebook ad. Facebook carousel ads contain 3-5 rotating images, and videos can be included in these as well. Many Facebook ad statistics show the importance of using strong visuals in your ads.
 
Additionally, because Facebook is an escape for many people, one of the biggest benefits of advertising on Facebook is that you are reaching your target demographic in their comfort zone and when they are in a relaxed state of mind. When a Facebook ad is made properly, users identify with it and experience it in a different way than traditional advertising that screams “I AM AN AD!”. Rather, the ad appears to be an interesting bit of information that is in their Facebook feed and the user may casually Like or Share your ad/page just as they would with any other post.

Audience Targeting & Ad Cost

In terms of low cost and ease of set-up, Facebook offers more options and data than any other online marketing opportunity out there today. You can use data to target ads to highly specific audiences. For example let’s say you own a neighborhood ice cream shop and you just created a new flavor called Peyton Manning Pistachio. You can create ads to target to a specific group of people in your ZIP code, who also love ice cream and are Broncos fans. Or if you are a staffing firm that specializes in Denver construction jobs, you can target an ad to hiring managers that work for construction companies in Denver. The options are pretty much endless, and that gives your business access to marketing gold. However, while pretty user-friendly, Facebook currently does not offer any customer service support for their ads services, so that could be a deterrent to some business owners who do not have a dedicated marketing person.

The low price of Facebook ads is among their most appealing features and this makes it even easier to test ads to see what works and what doesn't. This is one of the major reasons your small business should at least consider the option of Facebook ads. To point, Facebook ads can cost as little as $5 a day or as much as you want. This means that in an average 30-day month a small business’s monthly ad spend is only $150. This is incredibly low in the world of paid, online marketing. Of course, each business is different and you can certainly choose to spend more than $5/day to achieve better results but this relatively low cost allows businesses and marketers to A/B test - test several ad types, images, and landing pages with a small investment. When you get your process dialed in, pick your best performing ad and put a larger budget behind it! Additionally, as an advertiser, you can control how much you spend by setting daily and lifetime budgets for campaigns, and Facebook ads can vary in cost depending on your target audience.

Data Gathering, List Building & Conversion Tracking

Facebook ads that are set up properly – with associated forms and landing pages to capture potential customer information – allow you to create a continually growing community of potential customers and build your lead list. From an initial Facebook inquiry you can follow up with targeted email marketing campaigns to further move the individual from a lead to a customer.
 
Additionally, Facebook has a fairly robust system for measuring your campaign or ad effectiveness. The Insights tab allows for marketers to see things like page likes, engagement, conversion tracking, your best performing posts and more. This helps to track your progress in real time and to make course corrections quickly rather than wasting money on a campaign that is underperforming.

In summary:

ADVANTAGES DISADVANTAGES
  • Audience & demographic targeting
  • Softer leads
  • Building brand awareness
  • Lower CTR
  • Easy to A/B test & track conversions
  • Fake clicks 
  • Inexpensive
  • Irrelevant ads



Still not sure? We can help. Give us a call today at 303-498-9000, and we will provide you with the information and data you need to make an informed decision about whether your small business should be using Facebook ads. We have experience and measured success using Facebook advertising with the right candidates. We know how to target the right audience and create an impactful ad for social media. No matter the size of your business, Denver Website Design can make your digital marketing vision for success a reality. 
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Digital Marketing Pro Tip: What You Should Know About Google’s PageRank

The Importance of Backlinks in Your SEO Strategy

May 25, 2017

Are you trying to understand the many aspects of SEO? One concept you have probably come across time and time again is PageRank, but what exactly is it? PageRank is an algorithm used by Google, and is something that every digital marketer should be familiar with. Here’s what you need to know about Google’s PageRank to help improve your Denver SEO strategy:

The Importance of Links
Google uses many different algorithms to figure out where your page should land in the search results, but PageRank is the only algorithm that determines your page’s value by looking at links. So, why are links important? Google believes if your page has valuable content, other websites will use it as a resource and link back to it on their pages (hence the oft-referred to SEO term “backlinks”). Basically, the more links found on other pages that link back to your website, particularly from high authority sites, the more valuable your site is in the eyes of Google’s PageRank. According to Moz the correlation between higher rankings and the number of linking websites is one of the highest correlations in a recent study on search results.

Every Link is a Vote
Google refers to every link back to your website as a vote. For example, if Company XYZ links back to your page, Company XYZ is “voting” for your page to rank higher in Google search results by acknowledging your content. However, every vote is not counted equally by this algorithm. Google will not only look at the quantity of the links leading back to your website, but also the quality. If a well-established and authoritative website links back to your page, this will help your ranking more so than a lesser known website linking back to your page. The same goes for relevancy of the site that provides you a link. If the site linking back to you is in your industry, or in in a shoulder industry that is related to your type of business, Google will see that as more relevant. For example, if Huffington Post includes a link to your website, this would work in your favor because Huffington Post is a highly-regarded and reputable website. However, if a local blogger with a very small following links back to your page, their “vote” will have little impact on your ranking. Even given this, backlinks never have a negative impact on site ranking, so the more the better!

The Ranking
After links have been counted and the importance of the links has been analyzed, Google will assign a PageRank to each page on the web. The scores range from 0-10, with 10 being the highest. If your page has zero inbound links, it will have a PageRank score of zero. Pages with a score of 3-4 are considered to have a decent number of inbound links, and pages with a score of 5-6 are considered to be well above average. It’s rare for a page to be ranked a 9 or 10, and in fact, most of the pages that are ranked this high are very large and well-known business websites such as Twitter or Facebook that literally have billions of unique users.

Check Your Ranking
How can you see how you are performing? There are a number of websites available to marketers that will help you find out how Google has ranked your page. There are websites such as PRChecker.info that will allow you to enter any website and see its PageRank score in a matter of seconds. However, it’s important to note that these websites do not guarantee accurate results and it is all a bit of a guessing game in terms of scoring. Google no longer reveals a page’s score, so the number you are given with these tools will be estimates only.
 
However, while scoring can be somewhat arbitrary, there are tools that will show you how many inbound links your website has, which will give you a good idea of how you rank. Moz.com and Backlink Watch are two of the most popular tools used by marketers today. Simply enter a website into the box, and a list of all the inbound links will appear for your review. You can also check for backlinks in your Google Analytics account (which DWD always sets up for our clients!).

How to Improve Your Ranking


To improve your PageRank, you have to develop a strategy to increase the number of inbound and outbound links to your website. See 7 creative link-building techniques to improve your website SEO. Here are some of the ways you can try to gain links:
 
Create Valuable Content
If you want other websites to use you as a resource and link back to your site, you have to create valuable content that will be useful to other people. Without great content, there won’t be anything for other websites to link back to, so this is a critical and obvious first step for any link building strategy.
 
Write Guest Blogs
Research bloggers in your industry and reach out to them asking if they would be interested in featuring a guest blog post. Most bloggers will allow you to link back to your website in your author bio, so this is a great way to get your name out while also increasing your inbound links.
 
Sponsor An Event
Ask local charities or industry organizations if they would be interested in having you as a sponsor of their next event. If you put in a little bit of time by helping them organize their event, they will most likely reward you with a link back to your website on their sponsor page.
 
Interview Someone
Reach out to influencers in your industry and ask if they would be willing to sit for an interview with you. Of course, publish the interview on your website, but then ask the influencer to promote the interview on theirs as well. Influencers appreciate good press, so they shouldn’t mind posting a link to the interview or the entire interview on their site.
 
Send Your Product To Influencers
If you sell a product, send it to influencers and ask them to a review of it on their website - and then link back to yours within the text. Many influencers do this on a regular basis, they will write reviews in exchange for free products—so don’t feel shy about asking, but understand that you cannot ask for a positive review. You must let influencers review honestly.



Final Note
Although Google PageRank is an important algorithm, it’s not the only one that Google uses to determine where your page ends up in the search results. Keep this in mind as you craft your SEO strategy so you don’t spend all of your time building links and neglect other tasks such as writing creative, useful content and targeting keywords.  
 
The world of SEO is constantly changing, so your strategy needs to adapt as well. For assistance with your SEO strategy and link-building efforts, contact the marketing professionals at Denver Website Designs. We work with businesses across a wide variety of industries and help them boost their online presence and attract more customers. Learn more about our process and how we can help your business grow exponentially!
 
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