Evolution of Web Design in Denver


Web design is a constantly evolving discipline that determines the way in which digital content is perceived by its user. In order to create attractive and enjoyable sites, designers have to combine aesthetics, usability and user experience into one cohesive whole. The article deals with the right use of whitespace, the role of user experience design, the principles of responsive web design, the influence of modern web design trends, animation and interaction.

As more and more devices appear to access the web, all of them at different screening sizes, responsive design becomes an absolute must. Responsive web design tries to ensure that a website not only works but is also pleasant to use and view on every screen size. This is achieved using fluid grids, flexible images and CSS media queries. Using responsive design creates a more consistent experience from one device to the next, bringing your potential audience further into your scope.

The foundation of any successful website lies in user experience (UX) design.
Here’s why:
When a company or website wants to get the most out of their resource, the most effective way is to find out what a user/website visitor wants and meets their needs and expectations. The purpose of UX designer is to improve the quality of interface elements and make the site useful and easy-to-use. Key elements of UX design include user-friendliness, accessibility and interaction design. In order to achieve user’s satisfaction while using a site, UX design should be incorporated with web development properly.

But this ‘empty’ space is really a powerful design device. A well-designed website will use good amounts of whitespace, which will improve legibility and the general aesthetic of a site. It prevents the page from looking crowded and distracting, and will keep the user’s attention where it’s needed most, and also guide the user around the site with ease. What can be accomplished with good use of whitespace is that it helps create a clean and uncluttered space. Rather than trying to fill every square inch of the screen, potential design or text areas are given space to breathe, which creates a generally more helpful user experience.

Animation and interactive elements are what can make a significant difference to a web design by making it more involving and memorable. Animations in headers and footers, animated buttons or effects on a natural effect of scrolling, the proper use of transitions and opacity, all can help to make the user experience smoother and effective, by helping users navigate through the site emphasising the main information or simply giving gentle feedback when an action is performed. Of course, just as good honest words, these should always be used with utmost discretion to make the experience better, not worse.

Considering web design trends in Denver, CO is crucial because it helps in improving the behaviour of users. User experiences have increasingly become demanding because of the ever-changing design layouts. To uphold your site’s competitiveness, it paramount to align with user’s the evolving trends to outmatch new contenders in the market. Minimalistic layout, vibrant colour schemes, advanced micro-interactions and the incorporation of the augmented reality (AR) elements are some of the trends that reshape user’s expectation to improve user experience in site design. These trends can render your site as cutting-edge helping in getting more users and encouraging them to stay longer. However, do not just use all existing trends in your site, instead consider the good trends that will be of tremendous help in improving your site’s behaviour.

To deliver a great design in today’s modern web requires finding a balance amidst many factors: too much time in leading the user’s focus, or not enough; too much whitespace, or not enough; not putting the user first, or really putting the user first; too little emphasis on what works in respect to responsive design, or too much; not keeping up with what is going on in the industry, or really keeping up with it; too little instructional cues, or too many; not enough subtle animations and interactions, or too many (and the wrong ones!). The digital space is ever changing, so be flexible in your designs, but, with those changes in mind, keep your work grounded in what is good from the perspective of the user and it will stay relevant.
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