Thinking of Using AI to Create Your Content? Here’s Why You Shouldn’t

AI content creation is quickly taking over the internet. With programs like ChatGPT, Jasper, and Bard coming online, more businesses are starting to turn to these platforms for blog writing, email creation, and social media posts. Though these programs can save you time on the surface, they’re not all they’re cracked up to be. If you’re thinking of using AI to handle your content marketing needs, you might want to hold off. Here’s why.

AI Plagiarizes Other Sites
AI content creation sites and platforms don’t come up with their ideas or their content from scratch. Instead, they pull from other websites with content covering the topics you’re requesting. Even if they pull from ten or more sites, there’s a good chance that the platform will end up plagiarizing those sites.

Plagiarism is a serious issue, and search engines actively penalize websites that use content from other businesses. The more plagiarized content you have on your site, the greater the risk that search engines will drop your site from the search results. 

The only way to protect yourself is to create unique content whenever you upload a blog post or write a web page. And the best way to do that is to let a human writer handle your content creation efforts.

It Introduces Factual Errors and Inaccuracies
Though AI platforms pull content and inspiration from other sites, it doesn’t mean the content produced is factually sound or accurate. In many instances, the platforms make up claims and statistics entirely. For example, say your business operates entirely remotely. Unless you specifically tell the AI platform that your business is remote, the platform will likely make up a location for your company.

And that’s not the worst of it! AI will also make up statistics and cite fake studies to look like it’s adding credibility to your posts. 

Publishing AI content puts you at risk of giving your clients and customers inaccurate information at best and outright lies and misinformation at worst.

Search Engines Don’t Love It
Back in the early days of blogging and search engine optimizations, search engines rewarded sites with high rankings as long as they included a high volume of relevant keywords. The posts themselves didn’t need to be detailed or written with readers in mind. Now, search engines reward sites that create high-quality content designed to provide valuable information to readers first and foremost.

Though AI creates content that looks valuable at first glance, search engines can tell that the content wasn’t written by a human, or for human readers. This can result in lower page rankings over time. And the lower your rankings are, the less likely it is that readers will find your pages. This can make it hard to attract new business and drive leads to your site.

The Content Lacks Personality
Creating web content, whether it’s for a blog or a social media update, is the perfect chance to showcase your brand’s personality. When you create it yourself, it’s easy to inject those little touches that make it clear that you wrote the content. 

When you let an AI platform create content for you, it won’t have that personal touch and bit of flair that only someone intimately familiar with your brand can provide.

Remember, AI platforms pull content from other existing sources. That means they’re pulling information from many brands and pages to create the content you’re requesting. There’s no easy way to tell it to inject personality into the post or make sure it matches the tone of your human-written content. All you’ll get is a bland post that falls flat and won’t reflect your brand’s values.

It Won’t Save You Money in the Long Run
Most businesses are turning to AI to save money, and though it seems like using an AI content creation platform will help you create content at a cheaper rate than working with a dedicated writer, the cost-savings aren’t as great as you might think. In fact, it can end up costing you more in the long run.

If you’re creating content at scale, you’ll need to sign up for a subscription with your preferred platform. Depending on the platform, this can cost hundreds of dollars each month. And while the posts the platform writes won’t cost you anything beyond the subscription fee, you’ll still want to review those posts for accuracy and to inject personality into the copy.

That means hiring an experienced writer who is familiar with your brand, your values, and your personality. They’ll have to revise and rewrite the posts to bring them up to snuff. Rewriting the content takes time—sometimes longer than it would take for a writer to come up with the content on their own—and that means you’ll likely end up paying more for each post.

It Won’t Help You Position Yourself as an Expert
Your content is the easiest way to position yourself and your brand as an expert in your industry. Since AI content is often overly simplistic and doesn’t provide tons of value to readers, it won’t help you build your reputation as an authority. 

If you’re not disseminating quality information to your readers, they may not feel comfortable working with you in the long run. This can lead them to turn to your closest competitors for information. When your competitors give your clients the information they need, your clients will be more likely to work with them rather than look to you for help. 

Leave the Content Creation to the Pros
AI content creation may seem easier and cheaper, but it can end up costing you your online reputation in the long run. That’s why it’s always best to create high-quality content from scratch. 

If you’re struggling to find the time to create high-quality, informative blogs and website content, don’t settle for low-quality AI-created copy. Contact the team at Denver Website Designs and schedule a consultation today. Our experienced writers can help you with all of your digital content needs and will incorporate your voice into every piece, every time.
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