If you want to better your business, we have to talk about inbound marketing. Inbound marketing is a form of marketing that helps attract potential customers to your website organically. As opposed to outbound marketing where the company reaches out to potential customers through traditional forms of marketing such as television commercials, advertisements, and cold calls, inbound marketing lets customers find you!
Inbound marketing can be done through a multitude of ways, the most common being through creating content such as videos, blogs, social media, and newsletters. A combination of content marketing, social media marketing, and search engine optimization are all necessary in order to make the most out of inbound marketing. There are four stages of inbound marketing: attract, convert, close, and delight. Let’s take a closer look at these four steps of inbound marketing so you can use them to improve your business!
The first step to inbound marketing is attracting the customer. The goal is to make a stranger become a visitor to your website so you can move to the next stage of inbound marketing. So how do you attract people to your site? One of the best ways to attract people to your business is through blogging. Blogs allow someone to get an insight of what your business is all about and what products and services you can offer them. Studies have shown that businesses who utilize blogging gain twice as many visitors to their website than businesses that don’t.
Another great way to attract more customers is through using keywords throughout your website. Keyword optimization will help your website to appear more frequently on search engines when potential customers search for keywords that pertain to your business, also known as search engine optimization (SEO).
In today’s day and age, almost everyone uses some form of social media. That’s why social media is another important way to attract potential customers. As a business in the 21st century, your business should have a profile on as many social media platforms as possible to reach the maximum number of potential customers. Utilizing social media will also allow you to relate to a wider demographic.
It’s important to get a potential customers’ attention within the first 30 seconds of them interacting with your content. With high-speed internet and unlimited content, a customer’s attention span can be brief. There are many other companies competing for a customer’s attention and you want to make sure that they choose you!