Website Design Trends in 2022

Are you a new business in 2022? Congrats! It can be a big step to start your own business and you may not know where to start but don’t fret because Denver Website Designs is here to help! Designing your business website is a crucial part of a successful business. There are many different things to consider when building your company website so let’s dive in and explore your options!

The Material

The very first thing you are going to want to determine is what information you want to be found on your website. Do you want to include a Latest News tab, Blogs, an About section, Services, Pricing, and/or Infographics? At first you may think displaying everything you have to offer on your page is the best way to gain a potential customers' trust and business. This is one approach you can take for your website, however you can also keep it simple. Keeping your website simplified and only including the vital information that a customer needs to answer their initial questions as to whether you could help them or not is another way you could set up your website. This way, the customer is more inclined to call or email you for more information, which gains you a lead!

Keep It Simple

Even if you have decided you want all your company information and services available on your page, it is vital to make that information easy to read and accessible. If a potential customer visits your company site and is bombarded with nothing but words and information, they will likely leave your site and choose a different company that has more easily accessible information on their site.

The Front Page

It is important to get straight to the point on the first page of your site what your business is all about and what you have to offer. This doesn’t mean your front page needs any words. A picture can go a long way in telling a story. Using a picture, video, or animation that is related to what your business has to offer can prompt a customer to poke around your site for more information. Having keywords that are related to your business can also help to catch a customer’s eye and let them know what your business is about.

An App-Like Experience

In 2022, most people use smartphones and tablets on a daily basis. Having your website resemble a smartphone layout can make a consumer more engaged in your content. Adding buttons to click and icons to interact with on your website will also increase the likelihood that a potential customer will stay and explore your page. The more a customer looks around your site the better and more likely they will be to contact you!

One-page website

One web design trend that has taken the modern business world by storm is having your website condensed to one-page. This simplified website design will give your website a sleek and inviting impression. One-page websites are great for portfolios, resumes, and single ideas. Think of this web design style as imitating the look of a flyer or poster. Since your information will be condensed to one page, navigation will be a breeze for those visiting your site!

Minimalist Design

Minimalism web design is a trend that has been around for awhile and still works great. Minimalist websites are simple and to the point. Neutrals, pastels, and balanced tones are often used to invoke a feeling of calmness for consumers visiting the site. Utilizing white space or blank areas on your site is another great way to get the most out of a minimalist website design.

Maximalist Design

Maximalism web design is a fairly new website design trend but is becoming more and more popular every day. Maximalism websites utilize a variety of bold styles and bright colors. Interactive text, animations, large photos, and artwork designs are all ways to maximize your website. While maximalism can be overwhelming to some, if done correctly this web design style can make your company website loud and vibrant to attract potential customers.

Oversized Typography

Another current web design trend is utilizing oversized words on your website. Large wording can quickly attract the attention of a potential customer. Oversized typography can make a bold statement on your company web page that often takes the role of a graphic element for your site!

Interactive Content

Having interactive content on your website can help to attract and keep the attention of potential customers. Ways to incorporate interactive content into your website can look like having a button or text flash, bounce, or move around or having text change color or size when a consumer hovers over it. It can be easy sometimes to go overboard with flashing texts and elaborate animations on your site so it is important to keep the customer in mind when designing your site. You don’t want a potential customer leaving your site because of motion sickness or strain on the eyes!

Web design trends are constantly changing each year much like the latest fashion fads. It is important to update your website regularly and keep it fresh so your customers stay engaged with your brand. If you are just starting out or have a well established business, it is important to have a great website that represents your business and keeps you in the running with competitors! Denver Website Designs will work with you firsthand and help you re-vamp your company site. Contact Denver Website Designs today to talk to our experts about your company website!
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