Sure, your menu is delicious, and your social media game is strong. You even have a trustworthy and reliable staff offering one of the Denver region’s best guest experiences. So how come your restaurant’s reservations aren’t through the roof?
Here at Denver Website Designs we’ve helped thousands of small businesses across Denver, Aurora, Littleton and surrounds maximize their foot traffic and revenues through the development of a comprehensive
SEO marketing plan.
The team here at Denver Website Designs understands that when it comes to getting noticed —whether online or even on the street —competition is fierce for restaurants. Our team of digital marketing experts also understands that many independent restaurants just don’t have the time or the budget to devote to creating marketing campaigns, so they rely on diners finding them through word of mouth marketing or expensive listing apps that may cost more than they deliver.
These days, dining guests are largely discovering restaurants and booking reservations through their mobile devices. As such, it’s paramount for your cafe, bar, burger, or pizza place that your website is listed accurately, and highly visible, in discoverable in a wide-variety of local search queries. According to statistics recently released by Google, 43% of all Google search queries are local and 74% of local Google searches are conducted on mobile phones.
So now that we have a better understanding of what Local Search is and why one restaurant may rank higher than another in results, let’s discuss how we can influence these results.
As simple as it may sound, the single most important tool to getting your food service business to appear higher in local search results is to create a master document that lists all of the information you will use to fill out business profiles and listings online.
Search Engines are more willing to show your business in local results if all of your information is absolutely consistent across all directories. Thus, making sure you have an internal document that has all of the correct information is a terrific starting point. At Denver Website Solutions, we offer clients a wide variety of templates and help you choose the one that’s right for your business.
Our firm works with each of our small business clients to develop a long-term branding strategy that’s unique to the demands of their business. Patience is often necessary — the best laid SEO marketing plans can take anywhere from 6-to-24 months to show significant results. It’s important to do your research first before starting this strategy.
With the help of Denver Website Designs, your food and dining establishment will be visible in popular directory listings such as: Google My Business, Facebook, Yelp, Bing, Foursquare, Trip Advisor, Yahoo/Yext and Apple Maps. In our experience these tools can be helpful when used in combination with your own manual effort to claim and correct listings that these tools may not have access to.
Our team of SEO specialists also excels in developing the technical elements of your web page that you can’t see on the actual web page but are used by search engine crawlers to determine how to classify each page, including as much location information on your website as possible.
Does your dining establishment have more than one location in the Denver metro area? The existence of a separate page for each location you are trying to promote in local search is key in developing a strong SEO presence in your local business category. It’s important to have a dedicated page on your website for each location. This way search engines can easily separate each page for local search queries that match that specific geographic area.
In addition, popular search engines utilized by local diners place an incredibly high value on reviews of your establishment – both positive and negative. And because nobody wants to get referred somewhere that will lead to a poor experience, ratings have become part of the ranking algorithm. Because of this, Denver Website Designs can offer you a package that will include a member of our team following up on popular reviewer sites to either show gratitude for kind reviews or address negative ones that could turn potential customers away. Don’t be talked into a “static” SEO strategy that lets negative reviews linger.
In terms of advertising sales, discounts, or limited time offers, a sound SEO marketing strategy puts your restaurant’s information directly into the hands of your consumers. Unlike social media posts which may get lost in the shuffle, establishing a sound local search presence and responding to reviews on a routine basis can help to generate new clients as well as bring existing customers back to your site or business.
If you’re a Denver area restaurateur or food service provider who is ready to take your digital marketing to the next level and generate multiple views to your homepage, getting new eyes on your information and grabbing more customers then let our team of experts help you get started today. Thee knowledgeable staff and highly trained associates here at Denver Website Designs will have your small business reaching multiple new clients on a regular basis. We can assist with websites from a variety of industries on different platforms and provide the necessary services to ensure you will be pleased with the product outcome and results. Give them a call at 303-498-9000 to request a demonstration or schedule a consultation today.
Sure, your menu is delicious, and your social media game is strong. You even have a trustworthy and reliable staff offering one of the Denver region’s best guest experiences. So how come your restaurant’s reservations aren’t through the roof?
Here at Denver Website Designs we’ve helped thousands of small businesses across Denver, Aurora, Littleton and surrounds maximize their foot traffic and revenues through the development of a comprehensive SEO marketing plan.
The team here at Denver Website Designs understands that when it comes to getting noticed —whether online or even on the street —competition is fierce for restaurants. Our team of digital marketing experts also understands that many independent restaurants just don’t have the time or the budget to devote to creating marketing campaigns, so they rely on diners finding them through word of mouth marketing or expensive listing apps that may cost more than they deliver.
These days, dining guests are largely discovering restaurants and booking reservations through their mobile devices. As such, it’s paramount for your cafe, bar, burger, or pizza place that your website is listed accurately, and highly visible, in discoverable in a wide-variety of local search queries. According to statistics recently released by Google, 43% of all Google search queries are local and 74% of local Google searches are conducted on mobile phones.
So now that we have a better understanding of what Local Search is and why one restaurant may rank higher than another in results, let’s discuss how we can influence these results.
As simple as it may sound, the single most important tool to getting your food service business to appear higher in local search results is to create a master document that lists all of the information you will use to fill out business profiles and listings online.
Search Engines are more willing to show your business in local results if all of your information is absolutely consistent across all directories. Thus, making sure you have an internal document that has all of the correct information is a terrific starting point. At Denver Website Solutions, we offer clients a wide variety of templates and help you choose the one that’s right for your business.
Our firm works with each of our small business clients to develop a long-term branding strategy that’s unique to the demands of their business. Patience is often necessary — the best laid SEO marketing plans can take anywhere from 6-to-24 months to show significant results. It’s important to do your research first before starting this strategy.
With the help of Denver Website Designs, your food and dining establishment will be visible in popular directory listings such as: Google My Business, Facebook, Yelp, Bing, Foursquare, Trip Advisor, Yahoo/Yext and Apple Maps. In our experience these tools can be helpful when used in combination with your own manual effort to claim and correct listings that these tools may not have access to.
Our team of SEO specialists also excels in developing the technical elements of your web page that you can’t see on the actual web page but are used by search engine crawlers to determine how to classify each page, including as much location information on your website as possible.
Does your dining establishment have more than one location in the Denver metro area? The existence of a separate page for each location you are trying to promote in local search is key in developing a strong SEO presence in your local business category. It’s important to have a dedicated page on your website for each location. This way search engines can easily separate each page for local search queries that match that specific geographic area.
In addition, popular search engines utilized by local diners place an incredibly high value on reviews of your establishment – both positive and negative. And because nobody wants to get referred somewhere that will lead to a poor experience, ratings have become part of the ranking algorithm. Because of this, Denver Website Designs can offer you a package that will include a member of our team following up on popular reviewer sites to either show gratitude for kind reviews or address negative ones that could turn potential customers away. Don’t be talked into a “static” SEO strategy that lets negative reviews linger.
In terms of advertising sales, discounts, or limited time offers, a sound SEO marketing strategy puts your restaurant’s information directly into the hands of your consumers. Unlike social media posts which may get lost in the shuffle, establishing a sound local search presence and responding to reviews on a routine basis can help to generate new clients as well as bring existing customers back to your site or business.
If you’re a Denver area restaurateur or food service provider who is ready to take your digital marketing to the next level and generate multiple views to your homepage, getting new eyes on your information and grabbing more customers then let our team of experts help you get started today. Thee knowledgeable staff and highly trained associates here at Denver Website Designs will have your small business reaching multiple new clients on a regular basis. We can assist with websites from a variety of industries on different platforms and provide the necessary services to ensure you will be pleased with the product outcome and results. Give them a call at 303-498-9000 to request a demonstration or schedule a consultation today.