How to Make Your Business Website Design Stand Out From Your Competitors

October 13, 2021

Business owners know they need a web presence, but how can they make sure their website design stands out from their competitors? After all, according to TechJury, there are 4.66 billion active websites in the world. Yes, you read that right: 4.66 billion. So nearly half a billion websites, each vying for attention. 

There is a ton of competition out there for your business. And unless you are in the most minuscule niche imaginable, your business is going to need to stand out from the crowd if you are going to get the attention of your potential customers.

Here are some tips for helping to guide visitors to your website instead of your competitor's websites.

Invest in an Innovative Website Designer

Sure, you can use a template to create a website. But you’ll be limited to templates that have been used over and over—and possibly by your competitors. An innovative, creative, professional website designer will be worth their weight in gold. They can create a website for you that not only looks unique but also is optimized for SEO and provides a good experience for the user.

Make Sure You Have Quality Content

As the saying goes, content is king. There is a reason for this saying—and it’s because quality content is crucial and plays an increasingly important part in ensuring your site ranks toward the top. Don’t make the fatal error of putting a website online, then forgetting about it. You need to blog regularly with useful, authoritative content that people will want to share. 

Use Social Media

Social media is essential because that’s likely where most of your customers are hanging out. You don’t need to be on every social platform; pick one or two that you—and your customers—enjoy. Again, you need to share useful content. It should inform or entertain so that it gets shared. Be fun. Be interesting. Be informative.

Get Savvy About Analytics

The leader when it comes to analytics is Google Analytics. The good news is that it is free, so you have nothing to lose by using it—and you could gain a lot. What can Google Analytics do for you? It can help you identify trends and patterns in how visitors are engaging with your website. You need to pay attention to this stuff.

Make Sure Your Site Is Mobile-Friendly

Most consumers today are visiting your site on their mobile phones, so your site needs to be mobile-friendly. There are a surprising number of sites still online that are not mobile-ready, and this simply is not an option today. If your competitors’ sites are not ready for mobile viewing, this will set you apart—and in a good way.

Call a Denver Website Design Company

Don’t let your business’s website get lost in the glut of a half-billion other sites. Contact Omnia Marketing Systems to create a website that gets your business noticed—and helps to turn visitors to your site into customers. Contact us today! We guarantee that you’ll be happy you did.

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