The Best Ways to Boost Your Business’ Visibility in 2021 Using Email Marketing

May 21, 2021

Improving your Denver business’s digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business’ goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won’t, consider hiring a Denver website design company to help guide you towards your goals. 

The Basics of Effective Email Marketing Campaigns

One of the most important ways you can boost your business’ visibility with potential customers and clients is to have a consistent and effective email marketing campaign. Communicating with your current customer base has proven to be a great way to improve your profile and to remain relevant with those who purchase your service or product. Having a large email list can be one of the most valuable tools you can have to improve and grow your sales. Direct contact with customers is extremely valuable, as you are able to speak directly to individuals who are interested in purchasing your product.

But simply having an email marketing campaign on its own is not enough. In order to truly be effective at email marketing and reaching your customers directly, you need to know what works at engaging customers and getting them to engage with your emails. Everyone knows how many emails you get on a daily basis. Of this selection of messages, how many emails do you actually open and read through? Undoubtedly, it’s a small fraction of the emails you receive, making it vitally important to understand how to get customers to engage with your content.

First, you must know what email marketing tools are available to make this process easier and more convenient. Simply typing up a basic message and copying all of your contacts into the email is not going to cut it, as it will appear both amateurish and unprofessional to your customer base. For this reason, you need to consider using programs such as Mailchimp, Constant Contact, and other options. These programs can help make the process of drafting and sending out your emails a much easier process. In addition to making the act of creating an email marketing campaign easier, these tools can also allow you to track how many people opened and read your emails. 

In addition to using an effective program that will help make the process of creating an email marketing campaign simple and easy, you will also want to identify the target audience for your email campaign. Of course, you may think simply saying “your customer base” will be enough, but it’s important to accurately and specifically define who that is in order to create an effective message. By understanding the demographic of who you are writing the message for, you will be able to structure your emails and know how to speak to your audience. An older audience will engage with your emails dramatically different than those who are of college age. Understanding this difference will help you draft an email that will actually impact and engage with the particular customer you are aiming to speak to. 

Create a Regular Email Schedule

If you expect your customer base to open your emails with any degree of regularity, it is important to have a set schedule in mind for when you send out your emails. It’s not enough to simply say you’ll be sending out the email once a week, as this can lead to the time and day changing regularly. Customers are more likely to open your email if they expect it to arrive at a particular time and day. Thankfully, programs such as Mailchimp will allow you to schedule your emails for your specified time and day.

In order to figure out when to send your email campaign, you may want to consider testing out different days and times and then seeing what the best open rate for these trial runs is. Once you determine which is the best day for sending out your emails, you can assess what works best for increasing subscriptions or reducing unsubscribe rates. These programs are your best friend at determining how to make an effective email campaign that actually engages your specific customer base.

Consider Doing an A/B Test

In addition to experimenting with the days and times you send out your email campaign, you may also want to consider doing an A/B test to optimize your open rates and increase your customer engagement. In order to run an effective A/B test, you need to pick out a specific part of the email that you aim to create two different options for. This may be something like changing out the subject line. 

It may also be switching up different ways of structuring your email, such as reversing what order you put certain information in the email. Once you create an A/B test to run, run it several times so you can have a larger amount of information from which to draw from. Over time, you will begin to receive a clear understanding of what works and what doesn’t and you will be able to determine what to include in future email campaigns. 

If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies.
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