Questions You Should Ask When Considering a Denver Digital Marketing Agency

March 2, 2021

If you are struggling to keep up with marketing technology, it might be time to partner with a Denver digital marketing agency. But the challenge can be finding the company that will best fill your needs. 
The first thing is to find out if the company is good at what you need. Let’s face it: If you hire a content marketing company, they’ll tell you that you need more content. If you hire a social media company, they’ll tell you that you need more social medial activity. Most agencies are going to sell what they do most. They might talk to you about strategy, but chances are, they had the exact same conversation with the company they talked to before yours—with very little differences. If you are considering hiring a digital marketing agency, you want an agency that is going to use the appropriate strategy that will help bring your company growth. You want a plan that is customized to meet the goals of your business and brand.

Asking questions is a good place to start when you are seeking a good fit. Here are some ideas for what you should be asking before you start working with your perfect match.

What digital marketing strategies do you use for your own business?

Before you sign that contract, take a step back from your own marketing goals and ask a prospective digital marketing agency about theirs. Ask them:
  • How did you decide on specific strategies?
  • What have the results of your marketing strategies been?
  • What lessons did you learn after implementing these strategies?
  • Do you keep up with digital marketing trends?
A digital marketing agency should practice what they preach. If they don’t, you might want to move on to another agency. 

How will your agency help me meet my marketing goals? What is your process?

Not one company is going to tell you they cannot help you meet your marketing goals, so it’s best to focus instead on the process. Get details on the process and how it will help you meet your goals. If a company cannot articulate its process, including the tools its team will use and the amount of interaction with your team, you should consider this to be a red flag.

What kind of track record do you have doing digital marketing for businesses like mine?

Get detailed information about marketing campaigns they have successfully run for businesses in a similar niche as yours. 

For instance, if content marketing is crucial to your brand, ask the agency about previous clients they helped grow through quality content. And if you’re unsure about the specific services you’ll need, find out what they did for businesses similar to yours. 

How closely do you plan to work with my team?

A digital marketing agency should be able to tell you what needs to be done—but they should also be available to train your in-house team on meeting goals and plotting KPIs. (Curious about KPIs? Find out more about key performance indicators in this article: What Is a Key Performance Indicator [KPI]?) This training could be showing your team how to use automation platforms or teaching them how to interpret data from analytics software. An agency that is truly involved with helping your company grow will appreciate the expertise of your team and realize that it is an essential piece of the marketing puzzle.

How do you measure the success of the marketing campaigns you are helping to implement?

Marketing is an art just as much as it is a science. While it’s important to create a compelling call-to-action on your website page and choosing appropriate fonts for your new landing page, the agency should be able to support these recommendations based on data—benchmarks, metrics, and analytics. Make sure they don’t overload their explanation in jargon; you should be able to understand the message they are conveying.

In addition to them telling you what should be measured, find out how often they will report on the progress being made toward these metrics. Find out what adjustments they will make if the campaign doesn’t seem to be working.

When can I expect to start seeing results?

Be wary of agencies that promise results in a relatively short amount of time; this should be a clear red flag. Marketing efforts take time before they start yielding positive results. You should start to see movement in about six to eight months, with substantial growth showing after a year or more. Plan to be in the game for the long haul.

Get a general timeline for deliverables. Find out what you can expect—and when you can expect it.

How much will it cost?

Of course, you’ll want to make sure what the digital marketing agency is proposing fits within your budget. Be realistic about how much it will cost. And keep in mind that cheaper doesn’t mean the marketing won’t be effective—just as expensive doesn’t mean it will be successful. 

In addition, you’ll want to find out the details of the contract; it’s always a good idea to have an attorney review it on your behalf. Ask about what will happen if you don’t want to finish out the contract. 

Contact a Denver Digital Marketing Agency

When you are looking for a digital marketing agency, keep in mind that there is no such thing as a stupid question. Ask the questions we’ve included here along with questions of your own, depending on what is important to you. After all, your brand’s success is at stake here.

It’s a great time to reach out to a Denver digital marketing company to get answers to your questions. Denver Website Designs can work with your team and help you design a digital marketing strategy that will make the upcoming year one of your best. Stand out among your competitors with a solid marketing plan. Call (303) 997-1601 to talk about improving your business’s digital marketing strategy in the upcoming new year. We can’t wait to work with you!
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