Denver Digital Marketing Company Talks About Boosting Organic Traffic to Your Website
When you first put together a website, chances are you have the basics in place already: keyword research, optimizing title tags and meta tags, and creating optimized content. But if you want to take your site’s organic search traffic to the next level, there are advanced tactics that can help.
If you are looking to boost organic traffic
to your website in 2021, Denver digital marketing company Denver Website Designs has put together a checklist.
Step 1: Test Your Website's Performance in Search
Before we dive into the details on improving your site’s performance in search, let’s take some time to test your current page ranking in the search results. There are tools that you can use to determine your page ranking based on specific keywords. Obviously, your goal is to get your website to the top of the list. The higher your ranking, the more organic traffic you’ll get.
Step 2: Look at Your Competitors' Best Performing Pages
The more you know about the SEO strategy of your competitors, the better your own site can perform. Analyzing their top pages can help you figure out the following:
Step 3: Improve the User Experience for Visitors of Your Website
- Gaps with content or keywords
- Gaps with links
- An opportunity to improve your own website content
- You can find your competitor’s best pages by heading over to the SEMrush Organic Research tool and simply typing in your competitor’s URL. You can see a general overview of performance, and there are also opportunities to dig in deeper. Take some time to figure out why these pages are performing so well and how you can use this information to improve your own website.
The way your website looks is important if you want to rank for specific keywords. Poor-quality, outdated, amateurish websites that are slow to load are likely to lose visitors before they even click. They’ll click on another result. You’ve lost not only a potential customer, but your bounce rate of affected pages is going to go up. Although Google doesn’t state that sites with high bounce rates are penalized, they do tend to reward sites that have low bounce rates. After all, if people stay on your site, this probably means that it provides valuable information.
Step 4: Create Quality, Easy-to-Read Content
Your content doesn’t have to be perfect, but it should be compelling and have minimal grammar and spelling errors. There are plenty of grammar checkers that you can use to help you improve your writing. (Or ask a friend with a sharp eye to do a quick proofread for you.)
Be sure to format your writing for the internet. This means you should use short paragraphs—limiting them to three to four sentences, if possible. One-sentence paragraphs are okay, as long as you don’t include too many of them, or your post will look like a grocery list rather than a blog.
Mix the lengths of your sentences with longer and shorter ones. Long sentences are difficult to follow—especially on a mobile device.
Be sure to use plenty of subheads to break up your content. Bullet points are another way to help readers digest your content; they also add interest to the way your post looks. You’ll also want to include images with your post, using more images the more complex your subject matter is.
Journalism students—past and present—know all about the inverted pyramid style of writing. The means giving away the most valuable information at the start of the article, with less crucial information appearing below that. Internet readers, in particular, tend to scan articles—often not even getting to the end of the page—so it just makes sense to give them the important details upfront.
Step Five: Be Clever With Calls to Action
Calls to action (CTAs) tell readers what to do. If you want them to sign up for your newsletter or provide them with a free gift for giving you their email address, a boring CTA is not going to be as effective. For example, “download now” versus “get your free ebook.”
Step Six: Improve Your Website Speed
Site speed is important to users—and it is important to Google as a ranking factor. The probability of someone bouncing from your website goes up by a third when it takes your page 3 seconds to load versus 1 second. Another survey indicates that nearly three-quarters of consumers say that the speed at which a site loads has an influence on their decision to buy from that website. Google has a number of SEO tools that can gauge the speed of your site—and help you improve that speed.
Some of the ways you can boost your own page speed is to:
Step Seven: Optimize Your Site for Voice Search
- Get rid of any unnecessary code on your page
- Reduce server response time
- Make sure you have the correct hosting option that meets your needs
- Enable browser caching
- Compress images
With more and more people using Amazon Alexa or Google Home, voice search is more important than ever. Nearly half of all adults use voice search at least once a day—many on their mobile device. Voice search and text search are very different. When people do a text search, they tend to type as few words as possible. When they do a voice search, they tend to use longer phrases. Voice search also tends to be used frequently with local search, such as “Where is there a drug store that is open near me?” Voice searchers also tend to ask a question.
Are you ready to make some improvements to your website, but you are not sure where to start? As you put together your business’ marketing plan, now is a great time to reach out to a Denver digital marketing company to figure out how to improve your website—and improve your organic search ranking. Denver Website Designs
can help you design a digital marketing strategy that works. Call (303) 997-1601 to talk about improving organic traffic to your website.