Content Marketing Leads to Increased Traffic

July 20, 2020

The ability to have individuals find your business once focused on word of mouth referrals and recommendations from friends and family. Someone that somebody knew would utilize your company and if pleased with the goods or services received, they would tell the next person about their experience and if that individual needed something similar, here they came. Growing a customer base organically often allowed companies to expand at a reasonable rate as the pool of potential candidates for a business deal grew at a manageable margin. Especially for local companies and those neighborhood stores or services which have established themselves into a particular neighborhood, town, city, or even state - the ability to increase production and profits came through getting the word out about their goods and services. 

Advances in technology have changed this tried and true game plan to some degree. While the ability to continually offer goods and services worth sharing from one satisfied customer to the next still exists, web marketing growth statistics point towards a major increase for online sales and advertising in the coming years. At the push of a button, companies - even local and small businesses - can reach thousands of potential customers. Generating this traffic and ensuring your content reaches potential new customers and clients is key. Fortunately, there are content marketing specialists which can aid in your ability to advertise and get the word out on products, goods or services which you offer. Following are just a few of the ways, this type of content can lead to landing increased eyes on your sites and services - allowing for the potential of more business and thus, profit. 


Blogs are one of the best ways to enhance your businesses ability to rank when customers perform internet searches for related goods or services. For example, if you are a small auto repair shop and someone has car trouble, they may search for “auto repair shops near me” or “towing services” - something of that nature. While you may be the best around, if your company doesn’t show up to this particular person then they may use someone else. 

The effects of blogging on businesses are plenty, including an ability to frequently update your page with new information without having to routinely change formats or layouts. These modifications keep your site from being dormant, in addition to allowing for updated information and potential newsworthy tidbits for both your loyal customers and new found clients.


Backlinks are essentially secondary links to your particular home page. Instead of having someone find your site by simply typing in the physical web address, individuals can access your information through another source if they click a link which happens to be attached to your address. 

These secondary connections are not only important when search engines comprise a list of potential results for a specific search but they also help your page to generate more traffic through alternate methods of connectivity. Increased informational content provides other users a deeper pool of information from which to find sources and perhaps link into your page. Then subjects who are looking at one site may click a link to yours, helping to set your page, information, and business apart from the competition.


Just like old school word of mouth referrals, having someone who has enjoyed their experience with your company share that information is critical to building and maintaining a solid core group of customers. The good news is that online these types of interactions can be spread rapidly and to people who the initial subject may not even know. In the past, typically word spread through friends and family but with the rise of internet and social media, the far reaching impacts of a quality referral knows no end. Likewise, a negative experience can also travel fast but proper interaction from a business standpoint and ability to show care and concern if/when something isn’t handled properly can also impress consumers.
Social Media

Social media impacts on brand marketing continue to skyrocket. Not only does this type of marketing allow you to reach an enormous amount of potential customers but utilizing certain contests, advertising methods, competitions, etc. will not only get people talking about your business but it can also drive sales. If the website is home base, then consider social media campaigns the recruiters - going out online in an effort to drive traffic back to your store or business. 

From product reviews to personal experiences, having a recognizable social media presence and attention to response times can greatly increase your traffic flow for the main site - all while generating potential new customers and consumers.

Search Engines

There are multiple different search engine options available for the general public but some are more utilized than others. Knowing what metrics play an important role in advancing your business to ensure it is given consideration when potential clients search for related topics can help out substantially. Understanding the critical role Search Engine Optimization (SEO) plays in helping to build an online presence for your business is important. As more and more individuals begin to frequent your home page, get referrals, interact with social media, and create backlinks to your content - the better off your business will be as its customer base grows.

If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you’ve come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!
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