Creative Denver Business E-Mail Strategies

May 14, 2020

Even a few years ago, having a digital marketing strategy for your business seemed like a far-fetched idea. Maybe some larger corporations were toying with the idea or had even hired or named someone to administer a position but as technology advanced, the needs and abilities associated with keeping up also increased. Today, the ability to spread information across the world happens with the click of a button. Social media has flourished into not only a method for individuals to remain connected, but also as a means by which individuals can address their consumers, build their brand, and share information in an effort to garner new clients and customers. For some, it is their sole method of news and information while businesses have even been constructed following only online and virtual platforms. It’s safe to say times have changed and being able to adapt in order to keep up is mandatory - especially for small businesses.

One of the first forms of online messaging was electronic mail (E-Mail). A quick review of email history suggests the ability to perform such an action dates back to 1965 but it wasn’t until the late 1990’s that many people created addresses and began to make use of this newfound ability. Today, the use of email for some already seems archaic with a vast majority of people carrying phones and social media networks access to instant messaging. However, there is still a wide audience of availability for business to utilize electronic mail - cutting costs of sending out or printing advertisements while gaining a multitude of other helpful advantages. Following are some tried and true e-mail marketing strategies which can help take your business to the next level.

One of the key ways to engage potential clients or previous customers is to include personalization. Many individuals will not continue past a message beginning with ‘Valued Consumer’ or some other generic greeting. Instead, depending on the size or amount of emails to be sent, being able to utilize an algorithm in order to personalize your messages and take advantage of an opportunity to connect with your base. If only a few contacts are going to be made then simply copying and pasting the bulk of information with specific information as it relates to each individual displays even more time invested.

Product/Service Updates
Another use for email is to make consumers aware of new products or services being offered. While many will already be familiar with your company - either by having signed up to receive emails or already receiving a service - any new additions or changes to your offerings can quickly and efficiently be sent out to an already established customer base.

Exclusive Deals
If you want to broaden your reach through email or witness a rise in people opting out of your communication measures, then offering some exclusive deals specifically for utilizing the email chain may be helpful. Those who remain or are a part of the businesses email library may be subject to receive deeper discounts than normally found through other advertising methods. This also helps to keep consumers checking their messages from your company while also making them feel important.

Customer Feedback
Email is another aspect companies can utilize in order to receive customer feedback. By making your contact information readily available, people can access the information and then correspond directly with you. A quick reply can also often aid in helping to quell any unfortunate circumstances or negative feedback. In addition, if the criticism is warranted, then this avenue also opens up a method for reflection and abilities to improve on goods and services being offered.

Co-Marketing Opportunity
If your business and another have opportunities to join forces in order to target a specific clientele then combining marketing lists (if customer information can be legally shared) in an effort to potentially reach even more consumers is possible. Not only can you draw in new customers but the joint effort also stands to benefit all involved parties.

Popular Trends
Newsletters receive mix reviews in terms of email marketing, but an effective approach can really help your small business. By informing the targeted audience of popular trends and distributing useful information, while avoiding some common mistakes with email newsletters, businesses can make an impact with their electronic media.

Anniversary Reminders
Another way to interact with your clientele is to remind them about special anniversary dates which occur throughout the calendar. Not only does pointing out these very specific events, for example: the date they signed up to receive email, first purchase from your company, potential return usage after normal usage or a scheduled event, even a simple birthday wish - provides an off time to make a contact while also highlighting the personalization and attention to detail for your business. These types of contacts are also just another way to show that the customer comes first - using such dates as an opportunity to engage customers without always having to “sell” your product.

If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you’ve come to the right place. Creating a successful email marketing strategy can assist in growing your client base and potentially lead to more sales and higher profit margins. The experts at Denver Website Designs are here and ready to assist you in reaching the goals of your business today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!
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