Digital Marketing Tip: How To Make The Most Of Your Facebook Business Page

Facebook Ads, Social Media Marketing, Content Marketing

November 11, 2016

Is social media a part of your digital marketing strategy? If not, it should be! Social media management and engagement is par for the course for many local businesses in Denver, which is why it’s essential to stay up-to-date with the latest changes across social platforms. Facebook recently announced a significant change that may affect your business. Business pages on Facebook that are inactive will not be visible to other users on the social platform. This means if you don’t log in to your Facebook account regularly to update your information, create new posts or engage with customers, your page will automatically be unpublished after a certain period of time has passed.
Of course, Facebook will send you warnings before marking your page as inactive and this will give you a little bit of time to get your business page up-to-date and start posting content to save it from being unpublished. If you have too many things on your plate to keep up with consistently posting on Facebook, you need a long-term solution instead of just a short-term fix. Here’s how you can keep your Facebook page active with minimal effort:

Schedule It All At Once

Finding time to sign into Facebook and post something new on a daily basis can be tough. It’s easy to push this to the bottom of your to-do list or forget about it altogether. But, if you allocate a block of time once a week you can schedule your content for the entire week in advance which could significantly improve your customer reach and SEO.

So, how do you schedule out your Facebook posts?

  1. Go to your business page and create your post as you normally would.
  2. Instead of selecting “PUBLISH” click on the tiny arrow next to it, and then select “SCHEDULE”
  3. You will be then be taken to a screen where you can set the day and time that you want the post to go up—and you can schedule as many as you want! 
If you do this once a week, or even once a month, you can get your daily or weekly posts scheduled all at once so you don’t have to worry about creating content all of the time. If you need some more tips and tricks, here are 8 Tips for Using Facebook Scheduled Posts that will help you get started. Alternatively, if you are already using a social media monitoring tool such as Sprout, Hootsuite or Buffer, you can also use these tools to schedule your Facebook posts in advance.

Use DWD’s Automated Post Feature

One of the things that makes Denver Website Designs very different to other web design companies in Denver (and across the country, for that matter) is the marketing software and capabilities built into each of our sites. All of our websites have a suite of built-in marketing software tools to help you grow your business, including an email newsletter tool, CRM, blogging & event management and more. Our blog tool incorporates a unique push marketing feature that automatically sends blog posts and content to your website as well as to social media outlets like Facebook, Twitter & Google+ so you don’t have to worry about posting it on all these different platforms separately! Using this feature, our clients find it is much easier to keep up with their social media platforms, since they can manage it all from a single platform.

DWD's blog tool also has a scheduler so you can easily schedule the time and date of posts all from within the system!

Share Content

As you scroll through your personal Facebook newsfeed, look for articles, photos or other pieces of content that are relevant to your business or your industry. Social media followers appreciate when a valuable or informative article is shared, and this also helps you to establish yourself as someone who is in tune with what is cutting edge in your business’s industry. To share content:
  1. Select the “SHARE” option next to the post or picture you want to share
  2. Select to share it to your business page
  3. Be sure to add a unique caption telling your followers why they should be interested in clicking through on the shared content.
Not only is this an easy way to keep your Facebook page active, but sharing content also helps you engage with influencers in your industry.

Run Ads

If you don’t want to create content for your page, but you still want a presence on Facebook, consider running paid advertisements through Ads Manager. Running an ad will signal to Facebook that your page is still active, and it will also help you promote your business to a very specific audience. When you create your ad, you can either choose for it to run indefinitely or you can set an end date. If you choose the end date option, make a note of the date to yourself so you know when you should go back on the social media website to keep your page active.
But, keep in mind this tactic will only work if you have a budget to spend on social media advertisements. If you’re not ready to start spending money on Facebook, then stick to just creating unpaid content.
Now that you understand how to keep your Facebook page active without taking too much time out of your schedule, take a look at these do’s and don’ts you should follow while managing your Facebook business page:
  • Never share content that you have not thoroughly read first. Even if it was written by someone else, it should still represent your brand and provide accurate information. If you share mis-information, that could have a negative effect on your business.
  • When you schedule posts in advance, make sure you try out different times of the day. Schedule some posts to go out first thing in the morning, others around lunch time, and the last batch in the evening. Then, go back and look at how each post did to see which time slot is the most effective for your business. Adjust future scheduled posts accordingly based on the results you see.
  • Keep an eye on what type of content received the most engagement, likes and shares. Do posts with links to your website perform better than posts with external links? Are posts advertising discounts or deals attracting more engagement than others? Pay attention to this information so you can adjust your content strategy.
  • Add a personal touch to every post you send out, even if you’re just sharing someone else’s content.
  • If you’ve scheduled posts for the entire week or month but find yourself with a little extra, feel free to add in other posts as you see fit. Effective digital marketing strategies have a mix of impromptu and scheduled posts to give the content a more natural feel.
The team at Denver Website Designs can assist you with all aspects of your digital marketing strategy, including generating content for your Facebook posts as well as creating targeted Facebook ads to boost traffic and page engagement. We work with businesses of all kinds and will approach your website and Facebook marketing strategy holistically to boost your business. Learn more about our process and how we can help your business grow!
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