July 15, 2016
Choosing your Influencers
Katy Perry has over 90 million Twitter followers, and Justin Bieber has more than 84 million. But unless your content specifically deals with pop music, these probably aren’t the influencers that will drive leads to your doorstep. That’s why it’s important to identify what the goal of your influencer marketing strategy is before you get started. Compile lists organized by category that you can easily consult in the future if you need to change your strategy or try a different approach.