Ways to Maximize Your Denver Digital Marketing Strategy
May 4, 2016
The world of digital marketing can be confusing, as there are a lot of components that go into making your business website a success. Some website building and hosting sites, like wix.com, give you some advice on how to maximize your traffic, and they offer lots of cool apps, but if you don’t truly know what you’re doing with your Denver digital marketing strategy, all of that can be overwhelming or meaningless. If you want to maximize your exposure on search engines as well as keep your website visitors engaged and interested in your services, there are several things you know to accomplish those goals.
Here are some answers to 12 common questions about targeting, finding, and engaging your potential customers. Of course, if you read all of this and still feel lost or overwhelmed, there are always excellent Denver content marketing experts available to get you started.
Go Back Here are some answers to 12 common questions about targeting, finding, and engaging your potential customers. Of course, if you read all of this and still feel lost or overwhelmed, there are always excellent Denver content marketing experts available to get you started.
- What is SEO?
SEO stands for Search Engine Optimization. In other words, it is one of the strategies you need to implement to get your website included in the top search results on search engines like Google and Bing. It optimizes your chances of getting found when people search for services related to your business. - How do I implement SEO?
You implement SEO by using SEO keywords throughout your website that will put you in the search results as well as make people click on your website. These keywords will make it easy for people to see what your business is all about, increasing your chances of people visiting your website. - How do I come up with SEO keywords?
The best way to come up with SEO keywords is to think about these two major concepts: What would people looking for your services most likely search for? For instance, if you’re creating a website for a gym in Denver, you may want to type in words like “fitness center in Denver” or “best Denver gym”. It’s important to put your location in your SEO keywords because that makes your website much more relevant to searchers. You also want to consider what makes your business unique, and add those to your lists of keywords. For example, still using the hypothetical gym, you may want to say “Denver personal trainers” if you have personal training services available, or “cheap Denver gym memberships” if you have a low rate for the basic gym services you offer. This will help draw in the clients looking for specific types of services that not all businesses like yours might have. - Where do I place SEO keywords?
Well, the more places you use your SEO keywords, the better. One thing to be mindful of, though, is the keyword density. You don’t want to use the same keywords too many times in one place, or search engines may mark you as spam, or ignore your website. In general, using keywords one time in places like your website’s page descriptions, and the description of your website itself is the best strategy. In your blog posts, depending on the length, you should avoid using your keywords more than two or three times in each post. - How can I use keywords in my blog?
First, make sure one of your search terms is in the title of your blog post. Try to mix these up, so you don’t end up with too many titles that sound the same. Second, make sure one is in your introductory paragraph. Third, make sure one is in your conclusion. - What should I write about in my blog posts?
You can make blog posts about upcoming events and other business news, you can make posts wishing people a happy holiday, and you can make posts about topics that relate to your business’ services. Anything that shows that you’re active on your website, and that will make people want to come back to read your posts again. - What is the purpose of a newsletter?
Newsletters keep people coming back to your website. You can send out events and business news as opposed to putting them in your blog post, or do both. You can also include any upcoming or present sales or special pricing on services. It’s also perfectly acceptable to include links to your top blog posts since your last newsletter to get people to return to your website. It keeps you at the forefront of people’s minds, and makes it much easier to get return business. - What kind of pages should I have on my website?
There are lots of page options for your website, and plenty of opportunities to make subpages that relate to the main pages. Every website should have an About page, to give people a sense of what you do, your history and origins, and your specialties. Having a separate page, preferably with subpages, that describes each service you offer is also a good idea. A page that shows your location, a map, your hours, phone numbers, and customer service email address(es) is also a good idea. Having a page for news and/or events is also a great idea. You can also have a separate main page for your blog, or you can organize it below your news or events page. If you are an online retailer, it’s a good idea to list the products by type, and include product descriptions as well as an image for each item. If you sell only at your physical location, it’s still a good idea to at least make a list of what kind of products or services you offer. - What writing style should I use for my website?
Well, this varies greatly by your type of business and your target audience. Some businesses actually hook their target audience by making some of their pages a little more humorous, especially the page where they discuss their origins. Others can bring in a lot of business by focusing on their enthusiasm, while businesses that offer more formal services tend to have a very professional tone. You could mix up your styles by page, or you could pick one and use it throughout your website. Either way, you want your voice and content to be unique to separate you from your competitors. - Where should I place my logo?
You should place your logo in a fixed location on your homepage, and include it somewhere in all your other pages, with the exception of your blog posts. - Do I need to place a copyright on my website?
This isn’t technically required, but it is a good idea to claim and display your intellectual copyrights so other businesses around your area or around the world cannot use your exact words without breaking copyright laws and open themselves up to lawsuits. - Should I have a footer that appears on all my pages?
Typically, businesses should include a footer with their copyright information and their basic contact information such as phone numbers and email addresses, even if they have a page dedicated to this information.