Quick Tip: Adding Quality Content to Your Website


June 19, 2015

It cannot be overemphasized – adding quality content to your website is increasingly important as Google continues to enhance the way they judge websites. We want to answer a few common questions associated with creating quality content, and provide a solution for businesses to achieve success.

Why do I need to add content to your website?
Adding content to your website on a regular basis is what Google wants to see – more importantly, adding quality content. You website does not get traffic simply by being created and indexed, it requires effort to show up in search results. The more you add – the more relevant your website becomes in your industry and subject matter, but ONLY if the content you post is of high-quality. Google’s guidelines maintain that the key to truly improving your website’s ranking is to add fresh, valuable content.

What do I need to write?
Provide your readers with information pertaining to your industry that is relevant, educational and informative. Your content should be well-researched and edited to ensure you present yourself as a credible, reliable source of information. High-quality websites are viewed as those which focus on providing the best user experience.

How do I add this content to my website?
Blogging is the easiest way to add fresh content to your website. Our marketing tools have the capabilities to post blogs quickly and effectively. Time is the only factor that can create an issue. It takes a considerable amount of time to generate topics, research material, and actually write quality content.
 
Answering these questions leads to one other query:
Can your business afford to continue without adding quality content?
The answer here is obvious – it is a fact that businesses who don’t add fresh content to their websites on a regular basis will experience a drop-off in traffic and ranking. Google penalizes websites for adding low-quality content or articles. It is possible however, to bring those numbers up and build upon them.
 
Our Professional Services can help your website’s ranking by adding quality content through our services for content writing, content marketing and blogging, social media marketing, and email newsletter campaigns. Read more about our Professional Services and learn how we can help your business succeed.
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