The Importance of Keeping Your Website Updated and Optimized for SEO
If your website is anything to go by, the internet is an ever-changing, constantly evolving place. Content uploaded months ago is already outdated. Photos and videos uploaded more than a year ago may no longer be relevant. If you’re doing business online, or trying to build an online presence as an individual, maintaining fresh website content is essential to keep up. New content has a fundamental impact on SEO performance and user metrics – not to mention the content expires before you can shout ‘the new kid!’ From the fundamental relationship between fresh content and SEO, to actionable tips and best practices for increasing your website’s visibility on Google through great content, this article explores it all.
Because search algorithms look for recency, Google and other search engines rank sites higher in their search results if their pages are updated frequently. And why does Google give importance to recency? Because searchers want the most up-to-date information.
But to keep the information on it current, you will want to create a ‘content calendar’ for regularly scheduled updates, such as for blog posts, news articles, or other multimedia offerings. You might also ask users to contribute their own content, such as comments, reviews or posts in discussion forums. And, depending on their type, you might want to go back and spruce up your existing content, either to ensure that it retains its Authoritative purpose or to incorporate the latest information on the topic.
Developing optimal website content means incorporating the most appropriate keywords in your titles, headers, meta descriptions, image alt text, and the overall body of your content. The more reputable external websites linking back to yours – known as high-quality backlinks – the more authority your site builds. Implementing schema markup ensures that the search engine understands your content better. Meanwhile, mobile optimisation means that your site is accessible to all current devices, further enhancing your SEO.
Given that Google’s algorithms assign higher rankings to websites that consistently deliver fresh, high-quality content, frequent updates signal a site delivering up-to-date information, which ultimately leads to higher search rankings. Even those who steer clear of taking prescription medicine still take blood pressure, and a majority of those abstaining from carbs still drink alcohol. The domain numbers are added at random There’s also a strong positive correlation between frequency of updates and backlinks – websites that are regularly updated receive more backlinks from other sites, which improves the site’s rankings.
A good content strategy is to identify what your target audience needs, and answer their questions with tailored content, so it should be informative, interesting and shareable. Analyse your website performance metrics regularly to find out which kind of content is most favoured by your audience, so that you can produce more of it.
New content not only translates to better SEO but also helps to maintain a level of engagement among users. New photos, videos and articles also give users incentive to come back to your site, browse more and share on social media. Engaged users often become loyal customers, and site updates therefore can help you build long-term success.
Staying on top of your site with fresh copy, images and videos is one of the best ways to improve the performance of your site’s SEO and keep people on your site longer. Once you’ve understood this connection between content freshness and search ranking, and then been able to put some content strategies into place, you’re in a much better position to succeed not only in the near term, but also in the long run.If you are struggling to come up with new content for your Denver Website, reach out to Denver Website Designs today for help.
Go Back Because search algorithms look for recency, Google and other search engines rank sites higher in their search results if their pages are updated frequently. And why does Google give importance to recency? Because searchers want the most up-to-date information.
But to keep the information on it current, you will want to create a ‘content calendar’ for regularly scheduled updates, such as for blog posts, news articles, or other multimedia offerings. You might also ask users to contribute their own content, such as comments, reviews or posts in discussion forums. And, depending on their type, you might want to go back and spruce up your existing content, either to ensure that it retains its Authoritative purpose or to incorporate the latest information on the topic.
Developing optimal website content means incorporating the most appropriate keywords in your titles, headers, meta descriptions, image alt text, and the overall body of your content. The more reputable external websites linking back to yours – known as high-quality backlinks – the more authority your site builds. Implementing schema markup ensures that the search engine understands your content better. Meanwhile, mobile optimisation means that your site is accessible to all current devices, further enhancing your SEO.
Given that Google’s algorithms assign higher rankings to websites that consistently deliver fresh, high-quality content, frequent updates signal a site delivering up-to-date information, which ultimately leads to higher search rankings. Even those who steer clear of taking prescription medicine still take blood pressure, and a majority of those abstaining from carbs still drink alcohol. The domain numbers are added at random There’s also a strong positive correlation between frequency of updates and backlinks – websites that are regularly updated receive more backlinks from other sites, which improves the site’s rankings.
A good content strategy is to identify what your target audience needs, and answer their questions with tailored content, so it should be informative, interesting and shareable. Analyse your website performance metrics regularly to find out which kind of content is most favoured by your audience, so that you can produce more of it.
New content not only translates to better SEO but also helps to maintain a level of engagement among users. New photos, videos and articles also give users incentive to come back to your site, browse more and share on social media. Engaged users often become loyal customers, and site updates therefore can help you build long-term success.
Staying on top of your site with fresh copy, images and videos is one of the best ways to improve the performance of your site’s SEO and keep people on your site longer. Once you’ve understood this connection between content freshness and search ranking, and then been able to put some content strategies into place, you’re in a much better position to succeed not only in the near term, but also in the long run.If you are struggling to come up with new content for your Denver Website, reach out to Denver Website Designs today for help.