A Bit About SEO

June 13, 2018

Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to a website through organic search engine results. This process has become increasingly important in the age of ecommerce, and will continue to be a critical factor for businesses in the future. If you are wondering if search engine optimization (SEO) still holds value as way to drive traffic to your business’s website, there are a few things to keep in mind regarding this crucial component.

SEO Works

When you search for something on Google or Bing, how often do you click through to page 2 of your search results? The answer is usually almost never, which illustrates the importance of optimizing your website’s search engine results. If your business achieves the first search result for a given set of keywords, you can expect traffic to your website to increase substantially.

It is important to employ the best and most up to date SEO practices in order to stay ahead of the curve. The algorithms that guide the top search engine’s formula is constantly changing, which stresses the need for doing everything you can to gain a leg up on your competition. SEO works because it increases the chances that someone will stumble onto your website, which in turn raises the odds that they will engage in commerce with your business.

Cost Effectiveness

In comparison to many other advertising and marketing alternatives, SEO is still an affordable option to implement in order to increase your business’s reach. By comparison, SEO is a much more efficient when compared with other web-based alternatives such as paid-per-click programs, purchasing leads for email marketing, or social media marketing.

Search Engines Drive Business

Recent studies have indicated that up to 80-90% of customers check out online reviews of a business prior to choosing who they will go with. Younger generations have shown their preference for shopping online as opposed to brick and mortar stores, which will only increase the importance for an effective and wide-reaching online presence.

The future of all business will likely be done online to some extent, and as a result you will want to do everything possible to ensure your business has a solid web presence and is easily found through search engines. If a customer searches for a particular business and yours is nowhere to be found, you will be losing out on many potential customers as a result.

Your Competitors are Doing It

The likelihood that someone else in your industry is utilizing the benefits of proper search engine optimization is almost certain. If you aren’t finding every possible way to improve your business’s online reach, chances are that your competitor is gaining a leg up on you in terms of online presence.

Don’t let your business become an afterthought in the mind’s of consumers by not improving your search engine results. Denver Website Designs are the experts in ensuring your business effectively increases its web presence. Contact us today, and we’ll unleash your business’s potential by driving traffic to your website.


Click-through-rate for a number one listing on Google is around 20.5%

According to Andrew Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are two of the most important signals used by Google to rank your website for searches.
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