Your website is one of the strongest tools you have when it comes to growing your business. When it’s designed thoughtfully and updated regularly, both current and prospective customers and clients will enjoy using your site and will better understand how your business will meet and exceed their needs. But even the most well-designed websites
can become outdated. Here are a few tell-tale signs that you need to refresh and revamp your website in the new year.
Your Customers Are Complaining
Your customers are often the first to tell you when something isn’t living up to their expectations and your website is no different. Start paying attention to what your customers are saying. If they’re struggling to find information or tell you that your site just won’t load no matter how they try to access it, don’t ignore their feedback. If they’re having issues, the chances are that everyone looking for your services is, too. The sooner you can update your site, the sooner you can fix the issues they’re encountering.
People Can’t Find Your Site
Your website should show up in the search results when customers look for services like yours in your area. If your site isn’t showing up, your customers can’t find it. And that makes it hard to attract new business and grow your brand. Updating your website gives you a chance to re-optimize every page so search engines can find your business when customers search for your services. The higher you rank in the search results, the more trustworthy your business will appear and the more likely you’ll be to get new customers month over month.
It Loads Slowly
can happen for many reasons, but one of the most common is because the site is simply outdated. What used to be top-of-the-line programming, code, and formatting may no longer be the best option for your site. Worse, those outdated elements can end up bogging your site down, slowing page load speeds, and keeping your customers from being able to access the information they need. By updating your site, you’ll be able to replace those slow-loading elements with newer versions that can provide your customers with the experience they’re expecting.
Your Competitors’ Sites Are Better
While it’s important for your business to stand out, you don’t want it to stand out for the wrong reasons. If your competitors’ websites are better than yours (think more user-friendly, faster, and better designed), your company will stand out because it looks outdated. Take a long, hard look at what your competitors are doing and how they’re setting up their websites. If their sites look sleeker and more professional, it’s high time to upgrade your site.
The point of the upgrade is to bring your site up to their level so you can attract the customers you deserve. Don’t worry—your website design team won’t just copy your competitors’ pages. Instead, they’ll create a site that’s better.
You’ve Overhauled Your Brand and Image
It’s normal for businesses to rebrand themselves by updating their logos, names, slogans, and other tools of the trade. But those updates need to be reflected on your website as soon as possible. Doing so helps create a consistent brand image so customers don’t have to wonder if they’re working with the same company or a different one.
If you’ve recently rebranded and updated any of your business’s visible features, it’s time to update your website. Your website design team will work with you to make sure your logo, color scheme, and even your fonts are consistent across your site.
You Can’t Remember the Last Time You Updated Your Site
Search engines love to see sites that get updated regularly. It shows search engines and your customers that your business is still active and still serving people in your area. If you can’t remember the last time that you updated your site or you know it’s been more than a year, it’s high time to give your site a little TLC. Updating the look, the content, and other elements will show search engines that your company is still relevant. Even better, your customers won’t have to wonder if your business is still around.
Your Services Have Changed
As you grow your business, you’ll likely roll out new services and products. But if your customers don’t know those products exist, they can’t request them and you may end up missing out on sales. If you’ve recently started offering new products and services, you’ll need to update your website to reflect those changes.
Your website design team will help you figure out the best layout for your updated services pages and can help you create the necessary content to explain why your new services are so beneficial to your customers.
You’re Worried About Site Security
Older sites are often more vulnerable to hacking and other security risks. And if your customers use your site to pay bills or purchase items, their information could be vulnerable as well. By updating your site, you’ll be able to update any necessary security features to protect that sensitive information more effectively.
Don’t wait until you’ve been hacked, or your customers have experienced fraud after placing an order with you. Be proactive and update your site now to ensure that your security features follow the latest best practices and can better protect your company and your customers.
Overall Traffic Is Down
As the owner of your website, you’re able to see how many people visit your site and how long they stay on your pages. If you notice that traffic is down or non-existent, it’s high time to update your site. By refreshing your site, you’ll be better able to correct the issues leading to low traffic and increase your chances of customers finding your business online.
Give Your Site the Refresh It Deserves
The new year is the perfect time to refresh your website. If you’re ready to breathe new life into your company’s site, don’t wait. Schedule a consultation
with Denver Website Designs today and see how easy it can be to make your site look like new.