As a business owner, you rely on your website to get information to both your current and prospective customers. It’s how you inform them of your services and give them an easy way to contact you for more information.
But even the most informative website won’t convey information well unless visitors spend time reading through the pages. Luckily, there’s a way to measure the efficacy of your site. You just have to look at your bounce rate.
What Is Bounce Rate?
Bounce rate is the rate at which people visiting your site leave the page they’re visiting and exit your site altogether. Ideally, people visiting your site will spend at least a few minutes perusing your content and looking at the types of services you provide. This leads to a relatively low bounce rate and shows that users are engaging with your content.
However, if they’re not finding the information they need or find your website difficult to navigate, they’ll be encouraged to click away, resulting in a high bounce rate.
Why Does It Matter?
Looking at your bounce rate can give you valuable information on what you’re doing right and where you can improve to keep users reading and clicking on your pages. The lower your bounce rate is, the more qualified leads you’ll be able to generate and the more sales you’ll get through your site.
As a business owner, your goal is always to make money and by consistently examining your bounce rate, you’ll be able to implement changes to improve user experience and user interactions, so your site stays fresh in the eyes of your visitors.
How to Reduce Bounce Rate on Your Website
Reducing bounce rate is one of the best things you can do for your site’s performance. While there are many ways to go about reducing bounce rate and increasing engagement on your web pages, some are more effective than others. Here are a few proven tips to help you keep visitors looking at each page rather than accidentally encouraging them to click away.
Pay Attention to Page Formatting
Your website’s appearance can encourage clicks or leave visitors running for the hills. Take a long, hard look at the way your website is formatted. At a minimum, you’ll want a clear navigation menu, easy-to-read fonts, high-contrast colors to make the words stand out, and clear, attention-grabbing headers to help readers navigate the page.
If the page looks like a wall of text or the font isn’t easy to read, you can expect a higher-than-normal bounce rate. Why? Because your site isn’t user-friendly.
Think about the sites you frequent and what you like about the layout and design of their pages. You can use those features to help influence the way you set your site up.
Make Your Site Easy to Search
As your site grows and as you create more pages or blog posts, it can become harder for visitors to find the information they need or want. If that information isn’t easy to find, they’ll click away and turn to your competitors, increasing your bounce rate.
Instead of leaving things to chance, make your site easy to search. Make a search bar accessible in your blog section and on your homepage if you can. This will allow visitors to type in search queries related to the information they’re looking for.
When your site is searchable, visitors will be more likely to spend more time on each page. The more time they spend on the page, the more opportunity you have to get your brand to stand out as the authority in the space.
Optimize Everything for Mobile
More users are surfing the web on their phones and mobile devices than computers. This means your website needs to be optimized for mobile devices. If it’s not, the pages won’t load properly which can hurt the user experience and leave visitors looking to your competitors for information or service.
Optimizing your site for mobile means making sure the pages load correctly with formatting that can fit on smaller screens. While it’s possible to optimize your site on your own, it’s best to leave it to the pros. Experienced web designers will be able to make sure the pages work on all manner of mobile devices just as well as they do on your computer.
Create Engaging, Useful Content
One of the main reasons people click away from websites is due to poor quality content that doesn’t answer their questions or give them the information they need. The easiest way to improve your site’s bounce rate is to invest in the quality of the content you post on your site.
Create engaging blogs that answer your customers’ most common questions. Make sure your service pages explain how you can help your target customer. Optimize each post with keywords so your customers will be able to find the page.
If you can, consider incorporating images into those posts to make them even more eye-catching.
Keep Paragraphs Short and Easily Skimmable
When people see a wall of text, it’s rare that they’ll have the patience needed to read through it. If your website is full of large blocks of text, you can bet that readers will click away, resulting in a high bounce rate.
When creating content, whether it’s for an “about us” page or a blog, keep the paragraphs short. Use headers to break up the text and make the page easily skimmable for readers who are in a hurry.
This will keep readers from feeling overwhelmed when they visit your site and can encourage them to interact with your content more effectively.
Give Your Site the Attention It Needs
Improving your bounce rate can dramatically boost your site’s performance and ultimately lead to more sales. As long as you keep these tips in mind, you’ll be on your way to keeping visitors engaged every time they visit your webpage.
While it’s possible to implement these changes on your own, you don’t have to. Contact Denver Website Designs
today and see how we can help you get your site back on track.