http://denverwebsitedesigns.com/ Denver Website Designs - Blog RSS Feed 2.0 en-us Wed, 22 Apr 2026 06:19:31 GMT Wed, 22 Apr 2026 06:19:31 GMT http://denverwebsitedesigns.com/userfiles/2714/blogs/hero%5Fblogtemp%5F20260414%5F085442%2Ejpg http://denverwebsitedesigns.com/ http://denverwebsitedesigns.com/blog/16952/Building-a-Custom-eCommerce-Website-in-Denver--CO-with-Denver-Website-Designs blog In today's digital-first world, having a powerful and user-friendly eCommerce website is essential for any business looking to grow and thrive. If you're in Denver, CO, and seeking a trusted partner to build a custom eCommerce website tailored to your business needs, look no further than Denver Website Designs. Why Choose a Custom eCommerce Website? A custom eCommerce platform offers flexibility, efficiency, and unique features that off-the-shelf solutions simply can't match. Whether you're launching an online store for retail, restaurants, or specialty products, a custom site allows you to: Seamlessly integrate payment gateways like Stripe for smooth and secure transactions. Connect with QuickBooks for effortless accounting and tax calculations. Add shipping plugins and scheduling apps tailored to your delivery or order fulfillment workflow. Customize workflows to digitize client onboarding, shipping routines, and customer support. Denver Website Designs excels in creating custom eCommerce solutions that handle the heavy lifting so you can focus on growing your business. Features That Set Denver Website Designs Apart Responsive, Mobile-First Design More than half of all web traffic comes from mobile devices. Denver Website Designs ensures your site looks exceptional on every screen size, from large desktop monitors to smartphones, delivering a top-notch user experience that turns visitors into customers. Powerful Built-In Business Tools Your custom site comes equipped with integrated tools including: Blogging capabilities to engage your audience Email blast and SMS marketing to reach customers with targeted messages Visitor analytics to measure performance and optimize Customer Relationship Management (CRM) to organize leads and manage relationships efficiently Social media integrations to build your online presence effortlessly Streamlined Business Workflows Forget managing sales and customer communications with spreadsheets. Denver Website Designs' platform includes workflow creation tools to automate and track projects and tasks, ensuring nothing slips through the cracks. Dedicated Support & Experienced Team With over 30 years of combined experience and a commitment to outstanding customer service, Denver Website Designs provides you with dedicated project managers who guide you every step of the way — from initial design concept to ongoing support. Enhanced Marketing & SEO Your new custom eCommerce website will be designed not just to look great, but to rank well on search engines. Combine this with automated review requests to improve your online reputation and targeted Pay-Per-Click (PPC) advertising campaigns, and you're set to attract and convert more customers. Proven Success and Local Expertise Having delivered over 700 successful websites and clients retained worldwide, Denver Website Designs understands Denver's unique market and consumer behavior. Their data-driven approach to web design and internet marketing has helped numerous local businesses boost sales and grow their customer base effectively. Ready to Launch Your Custom eCommerce Website? If you're ready to take your Denver business to the next level with a custom eCommerce website that's responsive, powerful, and packed with business-boosting features, Denver Website Designs is your go-to partner. Visit DenverWebsiteDesigns.com or call 303-498-9000 today to schedule a demo and get started on your digital transformation! Tue, 14 Apr 2026 06:00:00 GMT http://denverwebsitedesigns.com/blog/16952/Building-a-Custom-eCommerce-Website-in-Denver--CO-with-Denver-Website-Designs http://denverwebsitedesigns.com/blog/16839/eCommerce-Using-AI--Transforming-Online-Sales-for-Manufacturers-and-Distributors blog eCommerce Using AI: Transforming Online Sales for Manufacturers and Distributors Things change fast online, especially for manufacturers and distributors. As more sales move to the web, it's getting harder to stand out and keep up with what buyers want. Now, eCommerce platforms using Artificial Intelligence (AI) aren't just nice to have—they're often a necessity. Why? AI helps businesses run smoother, tailor the shopping experience, and push growth higher. The AI Advantage in eCommerce AI has become much more than a catchphrase. In eCommerce, it brings real, practical benefits. For manufacturers and distributors, choosing AI isn't about hype—it's about staying competitive and working smarter: Enhanced Personalization: AI looks at what customers do and like, then offers product suggestions, targeted deals, and even changes prices on the fly. Inventory Optimization: Predictive analytics spot trends, so you don't end up buried in extra stock or scrambling to fill orders. Automated Customer Service: Chatbots and virtual assistants—powered by AI—answer questions right away, day or night. Fraud Detection: Machine learning watches for suspicious activity and helps stop fraud before it hurts your business. Streamlined Operations: AI handles repetitive tasks like order processing and logistics. This means staff can focus on work that actually moves the needle. Real-World Applications for Manufacturers and Distributors Manufacturers and distributors have their own set of hurdles—lots of products, complex pricing, and tricky supply chains. So how is AI helping here? Smart Search Engines: AI-powered search makes it easier for buyers to find what they need, even when they're a little vague or use technical terms. Dynamic Pricing Models: AI keeps an eye on market trends, what rivals are charging, and your own stock. It adjusts prices automatically, aiming for better profits. Customer Segmentation: AI groups buyers based on what they purchase and how they behave. Marketing gets more focused, and B2B sales strategies hit closer to home. Order Forecasting: Predictive models use past data to guess what customers might order next. Planning and resource allocation get a lot easier. Implementing AI-Powered eCommerce Solutions Moving to an AI-powered eCommerce platform doesn't have to be complicated or stressful. Working with experts like Denver Website Designs can make the switch straightforward—they know what manufacturers and distributors need and how to get AI set up without the headaches. Denver Website Designs (www.DenverWebsiteDesigns.com) builds AI-driven eCommerce platforms focused on manufacturers and distributors. Here's what they bring to the table: Custom AI product recommendation engines Automated tools for inventory and order management AI-driven systems for customer support and engagement Analytics dashboards that turn data into clear insights Conclusion AI is changing how eCommerce works for manufacturers and distributors. With the right tools, businesses can run more efficiently, keep customers happier, and stay a step ahead of competitors. Whether you're updating your current platform or starting fresh, teaming up with specialists like Denver Website Designs can help you get the most out of AI for your online sales. Fri, 27 Mar 2026 06:00:00 GMT http://denverwebsitedesigns.com/blog/16839/eCommerce-Using-AI--Transforming-Online-Sales-for-Manufacturers-and-Distributors http://denverwebsitedesigns.com/blog/16664/While-AI-Seems-Like-the-Answer--This-is-Why-You-Should-Have-Professionals-Develop-Your-Website blog AI is changing how businesses run, including how websites get built. If you're a small business owner, you've probably noticed the ads for AI website builders. They promise quick results and low costs. Tempting, right? It's easy to see why people turn to them. But putting everything into an AI solution can backfire. Here's why choosing professional Web Design in Denver usually makes more sense. The Limitations of AI Website Builders AI website builders focus on speed and low price. They use algorithms to piece together sites from templates based on your answers to a few questions. This method has some drawbacks: Lack Uniqueness: Most AI sites end up looking nearly identical to countless others. Not ideal if you want to stand out. Struggle with Brand Identity: AI tools don't really understand your story or what your brand is all about. Overlook Local SEO: Automated systems rarely cover local search as well as a human. That can hurt Denver businesses trying to get noticed. Offer Limited Customization: Need a special feature or want something beyond the basics? AI builders don't really go there. Why Professional Web Designers Make the Difference At Denver Website Designs, we know your website isn't just an online flyer. It's often the first thing people see from your business. Here's how working with real web designers helps: Tailored Design: Pros listen to you, then craft a site that fits your business and brand—no cookie cutter results. Strategic Planning: Good designers think about user experience, conversions, and how you fit into your market. SEO Expertise: Locals understand Web Design in Denver and know how to get your site seen where it counts. Responsive Support: When something breaks, you can reach a real person who actually knows your site. That sure beats getting stuck with chatbot replies. Scalability: Need to add features as you grow? Professionals can adapt your site as your business changes. Invest in Your Business's Future Your website shapes first impressions. An AI-generated site might seem fine at first, but it can make you blend in or even push customers away. You could end up losing credibility or business opportunities you didn't even know you missed. Professional web design isn't just a cost—it's a bet on your business going the distance. For Web Design in Denver that actually reflects your business, talk to the team at Denver Website Designs. We're ready to build something that really fits you. Ready to get started? Let's chat about your ideas and figure out how to turn them into a site that works for you. Thu, 12 Mar 2026 06:00:00 GMT http://denverwebsitedesigns.com/blog/16664/While-AI-Seems-Like-the-Answer--This-is-Why-You-Should-Have-Professionals-Develop-Your-Website http://denverwebsitedesigns.com/blog/16232/Should-I-use-AI-to-design-my-website--Here-s-why-not- blog Should I Use AI to Design My Website? Here's Why Not. Lately, everyone's talking about Artificial Intelligence. It writes articles, creates digital art, and yes—these days, it can even build websites. The appeal is easy to see: quick turnaround, lower costs, and the latest tech at your fingertips. Who wouldn't be curious? But before you let AI take over your website, let's get real about where it falls short. Denver Website Designs sees it all the time—using AI for your site usually causes more problems than it solves. The Limitations of AI Website Design AI's come a long way, but it's not going to solve every problem. Here's what you might run into: Lack of Originality: AI often sticks to templates and familiar designs. Your site could end up looking like a bunch of others. Want your business to be noticed? Templates won't help much. Poor Understanding of Your Business: AI doesn't know your story, your audience, or your goals. It can't capture your unique approach or adapt the site to fit your needs. Limited Customization: Most AI tools only do so much. Need a special feature, custom integration, or a unique workflow? You'll hit limits fast. SEO and Accessibility Issues: Skilled designers build with search engines and all users in mind. AI often misses important details, which can hurt your rankings or make your site harder to use. Lack of Ongoing Support: When something breaks or needs updating, AI isn't going to help you out. You'll still end up needing someone with experience to sort things out. Professionals vs AI: The Human Advantage There's a reason so many Denver companies stick with experienced designers. Here's what a human brings that AI just doesn't: Personalized Consultation: Real designers listen first. They ask questions, learn about your business, and build something that matches your brand. Creative Problem Solving: No business is exactly like yours. People can come up with new ideas and adapt as things change. Comprehensive Services: From branding to content, professionals cover much more than just picking colors or arranging photos. Long-Term Relationships: A good designer wants you to succeed and sticks with you over time—not just spitting out a one-size-fits-all layout. Why Choose Denver Website Designs? If you're in Denver—or anywhere else, for that matter—working with a team like Denver Website Designs means you get advice that's based on real experience, not just algorithms. You'll end up with a website that not only looks sharp but helps your business grow. AI just can't match that. Sure, AI is fast and cheap. But it can't offer the quality, creativity, or thought behind a strong website. If you want a site that stands out and actually works for your business, turn to the professionals. Tue, 10 Feb 2026 05:00:00 GMT http://denverwebsitedesigns.com/blog/16232/Should-I-use-AI-to-design-my-website--Here-s-why-not- http://denverwebsitedesigns.com/blog/16231/Why-blogging-helps-with-SEO blog Why Blogging Helps with SEO Ever notice how most websites seem to have a blog? That's not a coincidence. The main reason comes down to three familiar letters: SEO. Search Engine Optimization is all about getting your site to show up higher in search results—think Google. Out of all the ways to boost your site, blogging stands out. So, why does posting new content matter so much for rankings? Let's look at what makes it work. What is SEO and Why Does It Matter? SEO means Search Engine Optimization. It's about helping people find your website when they look for information, products, or services online. The stronger your SEO, the higher your site will appear in search results. Showing up near the top isn't just nice—it brings more visitors and can lead to more business. How Does Blogging Improve SEO? Adding blog posts regularly gives your SEO a real boost. Here's why blogging makes a difference: Fresh Content Signals to Google: Search engines notice when your site stays updated. Each blog post shows your site's active, which can help you climb in rankings. More Keywords, More Chances to Rank: Every post lets you target new keywords—basically, the words people search for. The more topics you cover, the more searches you can show up in. Increased Pages Indexed: Each blog post is an extra page for Google to find. More pages mean more ways for your site to pop up in results. Backlink Opportunities: Quality blog content can get other sites to link to you. These backlinks help your rankings in a big way. Engagement and Sharing: Posts that are helpful or interesting get shared on social media, sending new people to your site. Creating New Content for Google Rankings Google's always looking for content that's recent and answers what people want to know. By posting regularly, you're: Showing your site is up to date and relevant Answering the latest questions people have Building your reputation on topics that matter to your business Gaining trust from both search engines and visitors Tips for Effective SEO Blogging Thinking about starting? Some quick tips to help your blog work harder for SEO: Look up keywords before writing Write for real people, not just search engines Use clear headings and keep paragraphs short Add links to other useful pages on your site Ask readers to comment or share if they found it helpful Conclusion Blogging isn't just a way to share ideas—it makes a real difference for your site's SEO. Consistent, useful posts show Google your site's active and worth a look. Whether you're running a business or just writing for fun, keeping your blog updated can lead to more people finding you and sticking around. Tue, 03 Feb 2026 05:00:00 GMT http://denverwebsitedesigns.com/blog/16231/Why-blogging-helps-with-SEO http://denverwebsitedesigns.com/blog/16230/Upgrade-your-eCommerce-Platform blog Upgrade Your eCommerce Platform: Why and How eCommerce keeps changing. If you run an online shop—big or small—your platform's speed, security, and adaptability make a real difference. But when should you upgrade? What should you weigh before making the move? Let's look at the upsides of upgrading and where custom solutions come in handy. Why Consider Upgrading Your eCommerce Platform? As your business grows and customer habits shift, your current eCommerce platform might start feeling limited. Here's what to watch for: Poor Performance: Slow pages or frequent downtime send shoppers packing. Limited Features: Today's buyers want things like smart recommendations, mobile-ready sites, and a painless checkout. Security Concerns: Old systems get targeted more often for hacking and data theft. Hard to Update: If simple updates or adding products turns into a chore, that's wasted time. Integration Issues: Your shop should connect smoothly with payments, shipping, and marketing tools. The Benefits of Upgrading Upgrading to a modern eCommerce platform can make a real difference: Improved User Experience: Faster, smoother websites keep customers happy—and more likely to buy. Scalability: As you grow, your platform can keep up without big headaches. Better Analytics: Newer platforms give you a clear look at customer behavior so you can make smarter choices. Enhanced Security: Keep up with industry standards and protect your data. Customization: Shape the shopping experience to fit your brand and audience. Why Custom Solutions Matter Ready-made platforms work fine at first, but growing businesses often need more. Custom eCommerce solutions bring some clear perks: Unique Branding: Your shop stands out with a look and feel that's your own. Tailored Features: Add features you can't get out of the box, whether it's a custom configurator or more advanced shipping rules. Seamless Integrations: Connect your website with your CRM, ERP, or other tools without headaches. Future-Proofing: Stay ready for what's next, whether it's new tech or changes in online shopping. How to Start Your Upgrade Journey The upgrade process doesn't have to be a hassle. Here's a straightforward way to tackle it: Assess Your Needs: Pinpoint what's holding you back with your current setup. Define Your Goals: Be clear about what you want from your new platform. Research Your Options: Compare standard solutions and custom services. Choose a Trusted Partner: Work with pros like Denver Website Designs who know eCommerce in and out. Plan Your Migration: Make the switch with as little disruption as possible. Final Thoughts Upgrading your eCommerce platform moves your business forward. Modern features and custom solutions let you offer a shopping experience that keeps customers coming back and helps you grow. Curious about what's possible? Take a look at what data-driven eCommerce web design experts can do for you. Tue, 27 Jan 2026 05:00:00 GMT http://denverwebsitedesigns.com/blog/16230/Upgrade-your-eCommerce-Platform http://denverwebsitedesigns.com/blog/16229/New-Year--New-Website blog New Year, New Website: Why 2024 Is the Perfect Time to Refresh Your Online Presence With 2026 here, a lot of small businesses are rethinking their goals. One upgrade that can really make a difference? Updating your website. These days, your website often gives customers their very first glimpse of your business. If it looks dated, loads slowly, or is hard to use, how many people just leave and never come back? You might be missing out without even knowing it. Why Update Your Website? Your website works like your store window. You wouldn't ignore a worn-out display, so why let your digital presence lag behind? Think about these reasons to refresh your site this year: First Impressions Matter: A modern website signals professionalism and builds trust fast. Mobile Responsiveness: Most visitors are on their phones. Your site needs to look sharp everywhere. SEO Advantage: Newer websites are simpler to optimize, helping you show up higher in searches. Improved Functionality: Better features can make things easier and more interesting for visitors. Security: Up-to-date tech helps keep your business and your customers safe. Website Design for Small Businesses: What to Consider Small businesses face different challenges than big companies when it comes to websites. Here are a few things that can really help: Clear Messaging: Be direct about who you are, what you do, and how people can reach you. Simple Navigation: Make it easy for visitors to find what they need, fast. Call to Action: Tell people what you want them to do next: call, book, or buy. Fast Load Times: If your site drags, customers won't wait around. Consistent Branding: Stick to your logo, colors, and tone so people recognize you right away. Why Work with Local Experts in Website Design in Denver? For Denver businesses, teaming up with a local web design company makes sense. Here's why: Personalized Service: Meeting in person and working with someone who knows the Denver area means your website fits your market. Quick Support: Need help? You'll get faster responses from a team in your time zone. Community Connection: Local designers get what works in Denver and can offer advice that actually suits your audience. If you want a group that really understands local business, Denver Website Designs is worth checking out. They help small businesses stand out online with sites that look good and actually work. Start the Year Strong The start of a new year brings fresh opportunities. A better website can help you draw in new customers, run things more smoothly, and stay ahead of competitors. Maybe you just want a few changes—or you're ready for a whole new look. Either way, don't let another year pass with the same old site. Interested? Contact Denver Website Designs to kick off your "New Year, New Website" plan. Tue, 20 Jan 2026 06:00:00 GMT http://denverwebsitedesigns.com/blog/16229/New-Year--New-Website http://denverwebsitedesigns.com/blog/16088/Happy-Holidays-from-Denver-Website-Designs blog Happy Holidays from Denver Website Designs! As snowflakes start to fall and holiday lights pop up around town, everyone at Denver Website Designs wants to wish you Happy Holidays! This season often gets us thinking—not just about what's gone by, but what's next. Got plans to build your business or grow your personal brand in the coming year? Now's a good time to build a new website, upgrade your website, or add eCommerce to your website. Why the Holidays Are a Good Time for a Website Refresh The end of the year brings more than celebrations—it's a practical time to get ready for what's ahead. Here's why you might want to act now: Get Ahead of the Competition: Many businesses use this time to make improvements. Launching a new website now means you start the year strong. Deliver a Better Experience: A fresh, mobile-friendly website gives your visitors a smoother experience and a reason to return. Make Use of Downtime: If things slow down for you during the holidays, it's the perfect chance to tackle updates or add new features. How Denver Website Designs Can Help We're here to help you stand out online: Build a New Website: Starting from scratch or rebranding? We'll create a site that fits your needs and is easy to use. Upgrade Your Website: If your current site feels outdated or hard to use, we'll update the design, boost performance, and improve usability. Add eCommerce to Your Website: Want to start selling online? We'll set up secure eCommerce tools so transactions are simple for everyone. Educational Resources for Your Website Project Unsure where to begin? Here are a few tips to kick off your website project: Define Your Goals: Are you hoping to attract more visitors, sell products, or show off your work? Goals point you in the right direction. Think About Your Audience: Who's using your site, and what do they need to find or do? Plan for Growth: Pick a platform and layout that can grow as your business does. Make It Mobile-Friendly: Most folks are browsing on phones these days, so your site should look good everywhere. Keep Security in Mind: Adding eCommerce? Make sure your site's safe and follows industry standards. Let's Celebrate Success Together! At Denver Website Designs, we're proud to help local businesses do more online. Want to give your business a better digital presence this holiday season? Whether you're ready to build a new website, upgrade your website, or add eCommerce to your website, we're here to help. From our family to yours, Happy Holidays and best wishes for a great New Year! Thu, 25 Dec 2025 03:00:00 GMT http://denverwebsitedesigns.com/blog/16088/Happy-Holidays-from-Denver-Website-Designs http://denverwebsitedesigns.com/blog/16087/Prepare-for-2026-with-a-New-Website blog Prepare for 2026 with a New Website 2026 isn't as far off as it seems, and online trends keep shifting fast. For small businesses, keeping up with technology isn't optional—it's what keeps you in the game. Whether you're running a neighborhood shop or building a startup, having a modern, effective website is something you just can't skip anymore. Here's why getting a new website now could make a real difference. Companies like Denver Website Designs are making it a lot easier to stay ahead. Why Your Business Needs a Website Upgrade The way customers connect with businesses online has changed a lot. Here's why updating your website before 2026 makes sense: Mobile Usage: Most people now shop or browse on their phones. If your site doesn't work well on mobile, you're likely losing visitors. Security: Online threats keep growing. A modern website keeps your business—and your customers—protected with up-to-date security. Search Engine Optimization (SEO): Search engines look for sites that are fast, easy to use, and current. Old websites just don't rank as well. Customer Expectations: People want websites that look good and work smoothly. A custom site helps you meet those expectations, plain and simple. eCommerce Website: The Future of Selling Planning to sell products or services? An eCommerce website is no longer optional. It lets you reach customers well beyond your local area and offers the convenience people look for. With secure payments, simple navigation, and clear product displays, a custom eCommerce site can lift your sales through 2026 and after. Custom Made Website vs. Templates: What's Best for You? Templates might seem like a bargain, but a custom made website brings clear benefits: Unique Branding: Your site can show off what makes your business different. Tailored Features: Add exactly the tools you need, whether that's scheduling, customer accounts, or something else. Scalability: As your business grows, your website can grow with you. When you invest in a custom website, it works for your business—not the other way around. Solutions for Small Businesses in Denver and Beyond Small business owners often have to watch their budgets and time. Getting noticed in your local area can be tough too. That's where Denver Website Designs steps in. They bring experience in building solutions that fit small businesses, offering: Packages with the features you actually need Advice on design, content, and SEO that makes sense Support to keep your site current eCommerce setups to help you reach more people Whether you work in Denver or somewhere else, the right partner can help your website support your goals—now and in the years ahead. Get Ready for 2026—Start Today! Your website is one of the first things people notice about your business. Don't let an outdated site drag you down. A fresh, custom site or eCommerce platform can bring the function and look your business needs. Ready for a change? Check out solutions for small businesses with Denver Website Designs and set yourself up for a solid 2026. Thu, 18 Dec 2025 03:00:00 GMT http://denverwebsitedesigns.com/blog/16087/Prepare-for-2026-with-a-New-Website http://denverwebsitedesigns.com/blog/16086/Denver-Website-Designs-Provides-Tailored-Web-Solutions-for-Your-Business blog Let's be honest—a generic website just won't get you far these days. If you're running a business in Denver, your website should do more than just exist; it should show off what makes your brand different. That's why Denver Website Designs focuses on building custom web solutions that actually reflect who you are and help you get real results. Why Custom Web Solutions Matter No two businesses are exactly alike, so why settle for a copy-and-paste website? Sure, templates are easy, but they rarely cover everything you need as you grow. Custom sites bring a few clear benefits: Brand Consistency: Your site should match your brand's look, feel, and message from top to bottom. Enhanced Functionality: Need specific features or unique tools? A custom build can fit those in, no problem. Scalability: Planning to grow? A tailored site can grow right alongside your business. Improved User Experience: Custom design means your customers find what they need quickly and easily. SEO Optimization: Custom sites are built for search engines right from the start, so you're set up for better rankings. Our Approach at Denver Website Designs At Denver Website Designs, we get that every Denver business has its own story and needs. Our process is built to figure out exactly what you want, then create a site that matches your goals. Discovery & Strategy: We kick things off by learning about your business, your goals, and your audience. Design & Development: Our designers and developers craft something that fits your needs—no cookie-cutter solutions here. Content & SEO: We work with you to create content that fits your brand and helps you get found online. Launch & Support: After we test everything, we get your site live and stick around for support as you grow. Tailored Solutions for Every Industry Whether you're in healthcare, hospitality, real estate, retail, or something else entirely, we've worked with all kinds of businesses across Denver. Our team knows the local scene and has the technical experience to build a site that actually helps you meet your business goals. Ready for a Website That Works for You? Don't let your business fade into the background. A custom site from Denver Website Designs can give you a real edge in the Denver market. Contact us today and see what a custom approach can do for your business. Thu, 11 Dec 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/16086/Denver-Website-Designs-Provides-Tailored-Web-Solutions-for-Your-Business http://denverwebsitedesigns.com/blog/15902/Building-a-Website-in-Denver--A-Guide-for-Tech-Startups blog Building a Website in Denver: A Guide for Tech Startups Starting a tech company in Denver? That's exciting. The city's full of energy, and having a solid website can make you stand out fast. Whether you're working on a SaaS idea or putting together a new app, building a website in Denver is an important step. It helps you get noticed by investors, attract customers, and draw in talented people who want to be part of something new. Why Denver? Denver's tech community keeps growing and brings a mix of people eager to collaborate. Startups here get access to skilled developers, designers, and a network that really wants to see each other succeed. Still, just being here isn't enough. Your website should look good, work well, and show people what you're all about. Key Steps to Building Your Website Define Your Goals What do you want people to do when they land on your site? Most startups need to earn trust, get leads, and show off what they're building. Choose the Right Partner You could build your site yourself, but working with locals like Denver Website Designs means your site fits your business and connects with Denver's market. Focus on User Experience Make it simple for visitors to find what they need. Your site should load smoothly on any device, no matter where people are browsing from. Optimize for SEO Use keywords that match what your audience is searching, such as "Denver tech startups" or "Denver SaaS development." It makes a difference. Leverage Local Resources Let people know you're local. Mention partnerships with Denver groups or events you're involved in—it helps build trust. Why Work with Denver Website Designs? Denver Website Designs helps startups build websites that get attention. Here's what sets them apart: Local Knowledge: They know Denver's tech scene and tailor their work to fit the market here. Custom Solutions: Whether you're building a brand or growing an online store, they build sites that can grow with you. Ongoing Support: Startups change quickly. They offer updates and support so your site keeps up as you do. Tips for Startup Success Getting your website live is a start. Here are a few ideas to keep your momentum going in Denver: Head to local tech meetups and show off your website—you might get some useful feedback. Use Denver-based services, like payment or shipping providers, when you can. Keep your site up to date. Post about milestones or ways you're involved in the community. Ready to Launch? There's a lot of drive in Denver's startup world, and your website can share some of that energy. With a good plan and a partner like Denver Website Designs, your business can connect and grow right here in the city. Wed, 12 Nov 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15902/Building-a-Website-in-Denver--A-Guide-for-Tech-Startups http://denverwebsitedesigns.com/blog/15904/Upgrade-your-eCommerce-Site-in-2026 blog Upgrade Your eCommerce Site in 2026: Stay Ahead of the Curve eCommerce keeps moving fast, and 2026 could be a turning point for online businesses. Whether you've been running your shop for years or you're new to selling online, keeping your website sharp and easy to use really matters if you want to compete. Here, I'll break down straightforward ways to upgrade your eCommerce site. I'll pay special attention to data-driven web design and other practical features you shouldn't skip. Why Upgrade Your eCommerce Site? Online shoppers want things quick, smooth, and tailored to what they like. If your site looks or feels old, sales take a hit and your brand could too. Staying up-to-date brings real results: Better security and more trust Works well on phones and tablets Pages load faster Improved search rankings More sales and fewer lost customers Top Trends Shaping eCommerce in 2026 Wondering what's making waves in eCommerce this year? Here's what's catching attention: AI-Powered Personalization: Smarter product suggestions and relevant content keep people shopping and raise the average order size. Voice Search Optimization: With more shoppers using smart speakers and voice assistants, making your site voice-friendly helps more people find you. Augmented Reality (AR) Shopping: Letting customers try products virtually or preview them goes a long way in building confidence before they buy. One-Click Checkouts: Shorter checkouts mean fewer abandoned carts. No one likes filling out endless forms. Data-Driven Web Design: Real analytics guide site updates so you meet actual customer needs. Find out more about eCommerce data-driven web designs. How to Upgrade Your eCommerce Site You don't have to rebuild your site to make it better. Start with these steps to bring your store up to speed: Audit Your Current Site: Check your analytics to spot issues like slow pages or products that don't sell. Enhance Mobile Responsiveness: Make sure your storefront works and looks good on every device. Implement Data-Driven Design: Review how people use your site and what sells, then adjust your layout and calls to action. For extra help, consider Denver Website Designs' data-driven web design. Upgrade Security Features: Use current SSL certificates, enable two-factor authentication, and keep plugins updated. Add Modern Payment Options: Let shoppers pay how they want—offer digital wallets, buy-now-pay-later, and the latest payment methods. Optimize Product Pages: Clear photos, 360° views, and honest customer reviews help people trust your site and complete purchases. Invest in Fast, Reliable Hosting: Nobody waits for slow sites. If yours lags, consider better hosting. Why Choose Data-Driven Web Design? In 2026, guessing your customers' needs won't cut it. Data-driven design means using real user data to update your site's layout, features, and content. The results speak for themselves: More conversions Better customer loyalty Stronger returns on marketing Quick adjustments to new habits or trends Take a look at how data-driven web design can change the way your eCommerce site works. Conclusion Upgrading your eCommerce site in 2026 isn't just about looks—it's about giving customers a better experience and keeping your business in the game. If you want your site to keep up, start with small changes and build from there. Simple, right? Mon, 27 Oct 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15904/Upgrade-your-eCommerce-Site-in-2026 http://denverwebsitedesigns.com/blog/15845/Web-Apps-to-Improve-Business-Efficiency blog Types of Custom Web Apps for Business Efficiency Businesses are always looking for ways to work smarter, and custom web apps are one method that's getting a lot of attention. Medium-sized companies, in particular, want better ways to collaborate, share information, and keep things secure. Off-the-shelf software can be hit or miss—sometimes bloated, sometimes missing something you really need. That's where custom web apps start to make sense. Think about it: an app built around the way your team actually works can clear up a lot of daily pain points. Why Invest in Custom Web Apps? Generic solutions often feel clunky or force you to adapt your workflow to fit the tool. A custom web app, on the other hand, is designed for your business from the start. It fits with your existing systems, gives you more control over data and security, and just feels easier to use for your team. Popular Types of Custom Web Apps Interested in seeing what's out there? Here are some of the main kinds of custom web apps that can help mid-sized businesses work more efficiently: 1. Intranets An intranet is like your business's own private info hub. Only employees can access it, so it's a good way to keep internal communication—and everything from announcements to project updates—in one place. You might find things like: Employee directories Project management dashboards Internal forums and chat Company news and event calendars 2. Paywalls If you sell content or digital services, a custom paywall web app can help you manage subscriptions and protect what you offer. Unlike out-of-the-box paywalls, a tailored solution can talk directly to your billing, CRM, or analytics tools. Usual features include: Subscription management Tiered access levels Secure payment processing Usage reporting and analytics 3. Document Repositories Managing sensitive documents gets tricky fast. Custom document repositories give you a secure spot to store and organize files so your team can find what they need, when they need it. With specific permissions and tracking, you get oversight and peace of mind. Features often look like: Role-based access control Version history and rollback Custom metadata and tagging Automated document workflows 4. Workflow Automation Tools Repetitive tasks can drain energy and time. Custom web apps can automate things like approvals, data entry, and reporting. When these tools link up with your other systems, they help cut mistakes and keep everything moving smoothly. Choosing the Right Custom Web App The best web app for your company depends on what slows you down and what you want to improve. A good web development partner can help you figure out where you'll see the most benefit—whether that's a streamlined intranet, a secure spot for documents, or a custom paywall. Conclusion Custom web apps can help medium-sized companies work more efficiently, protect their data, and grow. Focusing on solutions like intranets, paywalls, and document repositories can make your workplace smoother and more connected. Wed, 22 Oct 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15845/Web-Apps-to-Improve-Business-Efficiency http://denverwebsitedesigns.com/blog/15829/eCommerce-Website-Development-Best-Practices-for-Manufacturers-and-Distributors blog eCommerce Website Development Best Practices for Manufacturers and Distributors As the digital world continues to evolve, manufacturers and distributors are increasingly embracing eCommerce to broaden their market reach and maximize efficiency. Creating a strong eCommerce website goes far beyond simply being online; it's about building a platform that offers smooth user experiences, boosts conversions, and stands out in search engine rankings. Let's explore some key best practices for eCommerce website development, with a spotlight on SEO, SEM, and overall website optimization. 1. Prioritize SEO from the Ground Up Getting Search Engine Optimization (SEO) right from the beginning is essential to make sure your products and services appear where your customers are searching. By weaving SEO best practices into the development process, you'll save time and resources down the line, and set your site up for long-term success. Keyword Research: Discover and use the specific terms your buyers rely on to find your offerings. SEO-Friendly URLs: Keep your URLs clean and descriptive (for example, /products/industrial-valve) to help both users and search engines. Meta Tags & Descriptions: Craft unique, keyword-optimized meta titles and descriptions for each product and category page. Schema Markup: Add structured data to help search engines better understand your pages and make your products more visible through rich results. Image Optimization: Use clear file names and alt text so your images contribute to SEO and support accessibility. 2. Optimize Website Performance Optimizing your website is about more than just fast page loads—it's about creating an enjoyable and intuitive experience that keeps visitors engaged and encourages them to buy. Mobile Responsiveness: Make sure your site works seamlessly on all devices, especially as mobile usage continues to grow in the B2B space. Fast Load Times: Speed matters. Compress images, enable browser caching, and use a Content Delivery Network (CDN) to keep load times short. Intuitive Navigation: Organize your site logically, with easy-to-find categories and filters that let users quickly get to what they need. Secure Checkout: Build trust by using SSL certificates and reliable payment gateways, protecting customer information every step of the way. 3. Invest in Effective SEM Strategies Search Engine Marketing (SEM) works alongside your organic SEO efforts, bringing in targeted visitors through paid channels. For manufacturers and distributors, SEM can rapidly increase brand awareness and attract valuable leads. Targeted Ad Campaigns: Run ads on platforms like Google Ads to reach specific industries, geographic regions, or buyer profiles. Retargeting: Use retargeting to reconnect with visitors who showed interest but didn't complete a purchase. Landing Pages: Design dedicated landing pages for each campaign, tailored to user intent and built to drive conversions. Analytics Tracking: Monitor your results with tools such as Google Analytics and Search Console, then refine your strategies based on real data. 4. Enhance Product Content and User Experience Providing thorough, well-organized product details not only boosts SEO but also helps buyers make confident, informed choices. Detailed Product Descriptions: Include full specifications, key applications, and compatibility notes for each product. High-Quality Images & Videos: Display products with multiple images, 360-degree views, or demo videos whenever possible. Customer Reviews & Ratings: Let customers leave reviews to foster trust and offer insights to future buyers. Downloadable Resources: Provide datasheets, manuals, or CAD files to cater to technical audiences. 5. Focus on Scalability and Integration As your company evolves, your eCommerce platform should grow and adapt with it—seamlessly integrating with your existing business systems. ERP, CRM, and Inventory Integration: Connect your eCommerce site to backend systems to streamline order management and improve customer service. Modular Architecture: Select a flexible platform that makes it easy to add new features or expand product lines as your needs change. Conclusion For manufacturers and distributors, an effective eCommerce website is essential in today's competitive environment. Following these strategies for SEO, SEM, and website optimization will help you achieve better search rankings, offer a superior experience to your users, and generate more qualified leads and sales. Always keep in mind: eCommerce success isn't achieved overnight—continual improvement and adaptation are key as your business and customer expectations evolve. Visit www.DenverWebsiteDesigns.com or Call (303) 498-9000 to get a complimentary consultation for your eCommerce project today! Sun, 19 Oct 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15829/eCommerce-Website-Development-Best-Practices-for-Manufacturers-and-Distributors http://denverwebsitedesigns.com/blog/15820/Fall-Into-a-New-Website-with-Denver-Website-Designs blog Embrace the Season of Change As autumn arrives and the trees put on their colorful display, it's not just nature inviting transformation—your business can harness this moment for renewal too. Fall brings the perfect opportunity to reflect on your company's online presence. Take a moment to consider: Does your website truly showcase your brand? Is it bringing in the leads and conversions you want? If you're not sure, or if you know there's room for improvement, Denver Website Designs is here to help you step confidently into a new website—and set the stage for future growth. Why a Modern Website Matters In the fast-moving digital world, your website is often the very first thing prospective clients and partners see. That first impression counts. With a professionally crafted website, you can: Build instant credibility for your business Make it easy and inviting for customers to engage with you Climb higher in search engine results Increase online conversions and sales Present your products or services in the best possible light What Sets Denver Website Designs Apart? At Denver Website Designs, we know that no two businesses are exactly alike. That's why we take time to understand what makes your company unique. Blending local insight with top-tier design and development practices, our team builds websites that are as effective as they are eye-catching. Custom Solutions: Forget cookie-cutter templates—your website will be personalized to fit your brand identity and business objectives. Responsive Design: Whether your audience visits on a phone, tablet, or desktop, your site will look fantastic and function perfectly everywhere. SEO Optimization: We incorporate up-to-date SEO strategies, helping your business get discovered by those who matter most. Ongoing Support: Our relationship doesn't stop at launch. We stay by your side with maintenance, updates, and guidance long after your site goes live. Our Proven Process Creating a great website is a team effort, and at Denver Website Designs, we walk you through every stage: Discovery: We dive into learning about your business, your audience, and your goals. Design: Our creative team brings your vision to life with a look that reflects your brand. Development: Using leading-edge technology, we build a secure, fast, and responsive website. Launch: After thorough testing and review, your new site goes live as scheduled and within budget. Support: We offer training, regular updates, and ongoing help to keep your website running smoothly. Ready to Refresh Your Digital Presence? This fall, don't let an outdated website slow you down. Our team at Denver Website Designs is prepared to guide you toward a seamless upgrade—whether you're looking to revamp an existing site or create something brand new. With our experience and expertise, your business will be ready for whatever comes next. Reach out today to book your free consultation. Let's explore how you can embrace the season of change—and launch a website that takes your business to new heights. Denver Website Design – Your partner for professional website solutions in Denver and beyond. Wed, 15 Oct 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15820/Fall-Into-a-New-Website-with-Denver-Website-Designs http://denverwebsitedesigns.com/blog/15726/Start-revamping-your-website-for-the-holidays- blog With October right around the corner, the holiday season is fast approaching, and while many people haven't started decorating yet, your business website shouldn't be left behind. Starting early greatly reduces the stress of making rushed and precise decisions just to catch up. Luckily, there are plenty of practical tips for business owners preparing for what could be one of the busiest holiday seasons in recent years. Understand Seasonal Sales Trends During the holidays, most companies experience increased B2B (business-to-business) sales, and public sales often rise as well. Each sales avenue comes with unique opportunities to boost revenue across all stages — from months to hours before the holiday rush. Plan Ahead To maximize your success in the final quarter, your marketing team and business leadership should create a detailed action plan. Knowing the holiday timeline and preparing early is essential for optimizing your campaigns. Map out any specials, discounts, or promotions with a clear implementation schedule to keep momentum throughout the season. Website Updates The shift in seasons is also a great time to review your website's overall performance. With expected increased traffic during winter months, you don't want sales slipping through due to slow loading times or technical glitches. Make sure your site runs smoothly and consider adding new holiday-themed pages showcasing specific products or services to engage visitors. Optimize Keywords for SEO Keywords remain a critical tool to improve your search rankings. Tailor your SEO strategy to include holiday-related keywords reflecting the season's interest, helping to capture the attention of holiday shoppers searching for relevant products or services. Refresh Content Regularly updating your website content signals to customers that your business is active and well-maintained. Incorporating holiday-related blog posts or articles can continuously draw visitors and improve engagement during this crucial time.  Leverage Social Media Social media should be a year-round marketing tool, but it becomes even more important during the holidays. Use it to drive traffic to your updated landing pages and promotional offers. Engaging your audience through social platforms can translate directly into higher sales. If you're ready to enhance your business for the holiday season by boosting customer interaction and creating compelling content to attract new visitors, Denver Website Designs is here to help! Their expert team offers personalized solutions to help your small business connect with new clients through creative, targeted content. Serving various industries across multiple platforms, they provide comprehensive services designed to meet your goals. From gaining positive reviews that build credibility to launching fresh marketing campaigns that increase visibility, Denver Website Designs can elevate your business to the next level. Experience the advantages of an effective digital marketing campaign in Denver—contact them today at 303-498-9000 to request a demo or schedule a consultation!   Fri, 26 Sep 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15726/Start-revamping-your-website-for-the-holidays- http://denverwebsitedesigns.com/blog/15658/The-Power-of-a-Customizable-Website blog Are you in the market for a website that can work for your business and meet your specific needs? If you're looking for a customizable website that is powerful, easy to use, and optimized for search engines, you can find the right solution with DenverWebsiteDesigns.com. Customize Your Own Website Design A customizable website is the ideal solution for many businesses. These sites can be tailored to your unique needs and can be expanded and enhanced over time. Custom websites from Denver Website Designs are built on an all-in-one platform that includes everything from social media management to customer relationship management (CRM) and more, making it easy for you to get started. Responsive Design When it comes to website design, it's important to choose a company that has a responsive design. This means that the site will look great on any device, including desktops, laptops, tablets, and smartphones. The right customizable website will also be optimized for search engines, so you can be sure that your site is visible when potential customers are searching online. Help for Contractors and Home Services Companies If you are a contractor or offer home services, you know that finding the right web design and development company can be a challenge. You want to make sure that you are getting a quality product, but you also need to be able to trust the company you work with. Denver Website Designs in Denver, CO has worked with hundreds of contractors and home service businesses in the past, and we understand the needs of these types of businesses. We can provide a customizable website that is built with your industry in mind. Features for eCommerce Stores An eCommerce store is a big investment, and it's important to get it right from the start. A custom website from DenverWebsiteDesigns.com can be tailored to your business, with features like Stripe payment processing, Quickbooks connectivity, tax calculator plugins, shipping plugins, and scheduling apps. Don't sacrifice the look and feel of your site for functionality either – our designers will work with you to create an aesthetically pleasing site that also meets all your business needs. In addition to providing a platform for your eCommerce store, a custom website can also help with other aspects of your business. For example, if you are looking to grow your email list, we can help you set up an opt-in form on your site. Professional and Productive Business Websites A custom website from Denver Website Designs can be designed with your business in mind, so you don't have to worry about your site looking or feeling outdated. You can trust our team of professionals to help you create a site that is both beautiful and functional. A site built on the Denver Website Designs platform will also give you a powerful set of tools to help you market your business online. You can track and manage your leads, automate your marketing campaigns, and much more – all from one place. Make a Great First Impression with Your Website When a customer visits your site, the first thing they will see is your homepage. This is your opportunity to make a great first impression and encourage them to learn more about your business. We'll help you create a beautiful and professional-looking homepage that will give your visitors a clear understanding of who you are and what you offer. You can also be sure that your site will be optimized for search engines so you can be found by potential customers when they search online. Attract and Convert More Customers with a Customizable Website A website is an important marketing tool for any business, and a customizable website from DenverWebsiteDesigns.com can help you attract and convert more customers. A site that is easy to use, looks great, and is optimized for search engines will give you a major advantage over your competitors. You can also be sure that your site will be set up to help you convert more leads into paying customers. This is achieved by using smart lead capture tools that can send new leads directly to assigned owners, keeping your sales process organized. Grow Your Business with Customized Workflows Business owners and managers are constantly looking for ways to grow their businesses and increase productivity. Customizable workflows are one way to do this, and they can be a great asset for any type of business. Workflows can help you define roles within your company, assign tasks, and track progress on everything from client onboarding to shipping and customer service. This can take the guesswork out of managing your business and allow you to focus on other important tasks. Experience Exceptional Customer Service with Denver Website Designs When you work with DenverWebsiteDesigns.com, you can be sure you will receive exceptional customer service from start to finish. We offer a full range of web design, development, internet marketing, and management services that are designed to meet your unique needs. You will also have access to a dedicated project manager who will be there for you every step of the way. This includes assistance with everything from initial concept and design through development and launch, plus ongoing support and maintenance. Book a Free Demo Today Are you ready to take the next step in your business? If you're looking for a website that can help you grow your business and simplify your online marketing efforts, book a demo with DenverWebsiteDesigns.com today. You can contact the team at 303-498-9000 to schedule a free demo and see how a customizable website can work for you. Thu, 11 Sep 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15658/The-Power-of-a-Customizable-Website http://denverwebsitedesigns.com/blog/15572/Upgrade-your-ecommece-site blog Having a physical presence in today's market is not enough. To stay competitive and keep up with the demand, you should consider expanding your store online as well. Online shopping is more convenient, and research shows that buying online has become the main activity for the majority of consumers, so if you are planning on opening an e-store, you are not late. An e-commerce website is a great way to reach customers beyond geographic boundaries and advertise products and services through effective marketing channels. An online store can be small or big, and no matter the size of your business, this approach to trade is most likely to benefit you. If you are unsure whether an e-commerce site is worth the effort, here are a few advantages you should consider. 1. Reach More Customers Even the most successful brick-and-mortar store has geographic limitations, while an e-commerce business can reach customers from all over the world. With 24/7 access to products and services, your customers can find, look, and buy what they want from the comfort of their home or office. This, in turn, dramatically increases the number of your potential customers, opens new opportunities, and helps your business grow. 2. Be Available 24/7 The same reason why consumers are choosing to shop online is the primary benefit of your e-commerce store. With customers having access to your store and your products all the time, you will likely receive more orders because people will have the option to make purchases during weekends, at night, or in the middle of the week, which they might not do if they are limited by the working hours of a physical store. This availability will certainly increase your revenue and benefit your business. 3. Reduce Operational Costs Running a physical business is associated with many operational costs, such as real estate, utilities, equipment, maintenance, and so on. However, an online store will help you save money as you won't have to cover these costs. Of course, there will be some expenses such as hiring developers, building the design, and website hosting, but overall, your operational costs will be relatively low. Plus, your business will be more efficient as you can work with fewer people. 4. Collect Customer Data When your customers use your e-commerce platform, you will be able to gather data on their habits, preferences, and purchase history. By using analytics tools, you can view your website's visitors, measure their actions, see the conversion rate, identify where most customers come from, find out which products are the most popular, and collect other valuable information. All these data will help you make data-driven decisions and better serve your customers. 5. Use Effective Marketing Methods Advertising a brick-and-mortar store is challenging, but an online presence will open opportunities to use many marketing techniques. For example, you can engage in SEO and PPC, send out newsletters, promote your brand on social media, launch targeted sales, and offer discounts. These techniques will allow you to make more strategic marketing decisions that will help you increase your sales and customer retention. 6. Adapt to Your Customers' Needs Another benefit of an e-commerce store is the opportunity to quickly and conveniently adapt to your customers' needs and the demands of the marketplace. With a few clicks, you can add new products to your online store, change pricing and availability, and promote your sales. In a physical store, it usually requires more time and effort to make changes such as adding a new item, putting up sale tags, or moving the shelves. 7. Stay Competitive These days, most customers expect a brand to have an online presence, and if they can find a product or service they need online but not in a physical store, they will most likely choose to buy it online. So, if your competitors have an e-commerce business and you don't, there is a great chance that you are losing some of your customers to them. However, by offering an online shopping experience to your visitors, you can remain competitive, improve your brand image, and create new income sources. There are many benefits of having an e-commerce store, and if you have decided to start one, now is the perfect time to do so. It will not only make it more convenient for your customers to purchase your products and services, but it will also open new opportunities for growth, increase your income, and allow you to understand your customer better. If you are not selling online yet, now is the time to give e-commerce a try! Fri, 29 Aug 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15572/Upgrade-your-ecommece-site http://denverwebsitedesigns.com/blog/15509/10-Features-That-Every-eCommerce-Site-Should-Have blog Running an eCommerce store is a great way to get your products out there and helps you build a wider customer base. But making sure your eCommerce site is usable and gives your customers a pleasant buying experience every time means doing more than just posting your products. You need to incorporate the right website design features from the very beginning. So, where should you start? Here are a few must-have features that every eCommerce site should have in place.  1. Wish List Capabilities With inflation being high, it's highly unlikely that new customers will purchase from your store during their first visit. That's why making sure your site has a wish list option is so important. Customers can add products they're interested in to the list and purchase them when they're ready. This reduces the risk of them forgetting about the items and makes it easier for customers to keep track of different versions of your products for later comparison.  2. Search Bars Search bars may not seem like a big site feature, but they can dramatically improve your customers' experience when shopping. Instead of having to navigate through your menu to find the right product, customers can simply type in what they're looking for. By directing them to those items without hassle, you'll show them that you value their support and want to make the buying process as easy and pain-free as possible. 3. Product Filtering and Sorting Options Customers don't always want to scroll through pages and pages of products to find one that meets their needs. Instead, they want to be able to filter your products to fit specific parameters. Making sure your eCommerce site has filters and sorting options can improve the user experience for everyone visiting your site. You can tailor these filters to fit the types of products you offer. Many businesses let customers sort products by price, but you can be as specific as you want. For example, if you sell clothes, you can design your site to let customers filter products by size, color, and type. 4. Multiple Payment Options Buying products online is incredibly convenient. But to make your store stand out from your competitors, you'll want to accept different payment options. Accepting all major credit cards is just the beginning. Ask your website design team to integrate services like PayPal, Shop, Apple Pay, Samsung Pay, and Google Pay into your eCommerce site. This will ensure that customers are able to make purchases in a way that works for them.  5. Visible Return Policies Returning products to online stores can be difficult. Make your business stand out by having a dedicated page that explains your return policy. Discuss your rules, the methods customers can choose for the return, and any other information you may have. Make this page easy to find by including it in both your header and footer menus. This can help you build trust with your customers. And if you can, consider letting your customers initiate returns online through your site.  6. Chatbots Artificial intelligence (AI) is getting a lot of press lately. And while we don't recommend using AI to create content, it can be a helpful tool when it's used in an online chat service. Chatbots use AI to answer basic questions your customers may have. Your website design team can develop and integrate a chatbot into your site so your customers can ask questions anytime, even outside of your normal business hours. If you have a live chat service, you can still use the chatbot feature when your staff is offline. 7. Mobile-Responsive Designs More people than ever before are relying on smartphones and tablets to surf the net. Since these screens are much smaller than the typical laptop or computer monitor, a standard website design and layout may not display correctly. This in turn can make your site more difficult to use. Work with your website design team to optimize your site for mobile displays. At Denver Website Designs, our team will make sure your site performs well on computers and mobile devices from the very beginning. And if your site isn't currently set up to change layouts on smaller screens, we can make the necessary updates and design tweaks. 8. High Resolution Images Great product photography is an absolute must for any eCommerce store. And each image you use should have a high enough resolution to display clearly even on the biggest screens. If your current site compresses your images or you're underwhelmed with the quality of the images you're currently using, replace them. Experienced website designers know how to work with high-resolution images and can ensure that each one is formatted properly to showcase your products. 9. Valid Security Certificates Security certificates reduce the risk of hackers intercepting your customers' personal and payment information. If you don't have a security certificate, many browsers won't let customers access your site in the first place. Make sure your certificate is valid and, if it's not working, update your site to allow for a new certificate.  10. Visible Product Reviews Displaying customer reviews for your products shows that you have nothing to hide. If your site doesn't post reviews, customers may think twice before buying from your online store. Let your website design team create a new layout that makes it easy for your customers to see what others think of your products. It will inspire more confidence in your brand and can give you insight into what's working and what's not. Give Your eCommerce Site the Facelift It Deserves Running an eCommerce site means making sure that the site works and is designed with your customers in mind. If you're not happy with the way your site looks or works, updating it is your best option. At Denver Website Designs, our experienced team can help. We understand the unique challenges that eCommerce sites face and will help you create a site that your customers will enjoy using every time. Contact us today to schedule a consultation and let our team show you how easy taking your site to the next level can be.   Thu, 14 Aug 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15509/10-Features-That-Every-eCommerce-Site-Should-Have http://denverwebsitedesigns.com/blog/15454/Traffic-Boosting-SEO-Strategies blog An online presence for any business is important to not only boost sales but provide necessary information to potential customers. These vital landmarks for those in search of particular goods and services being offered remain a critical aspect to helping boost sales and SEO (Search Engine Optimization) performance. However, getting your website to rank among so much similar content throughout the world wide web requires skill and an ability to adapt with a constantly changing formula for success. The abundance of data on the internet is hard for anyone to fully understand and knowing you need to stand out for relevance can seem like a daunting task. Fortunately, there are specific areas that can be shaped to help promote a website and allow it to rank high among search results for those inquiring about related goods or services. Even through the constant fluidity of targeted areas, there are particular strategies which have the potential to boost traffic on any website. Keywords Keyword usage has always been a relevant tool for websites to utilize in order to help them be found by potential clients. The specificity of word utilization continues to fluctuate, but by capitalizing on certain words and phrases, websites can stand out within any crowd. Updates As time passes, stagnant content tends to become buried but consistently updating the website is another useful method for relevancy. Even changing information already embedded within the site helps to increase traffic through more consistent search results. Internal Links The utilization of internal links has always played a role in a website's ability to rank among others with similar content. By specifically placing these actions and utilizing them with a purpose, websites can expect an uptick in traffic with more eyes on their offerings through these critical links. Content Alignment Understanding customer and client bases is extremely important as owners hope to boost their relevance among related companies. By aligning your content to the expected searches from those online, it will aid in providing a higher return due to the increased nature of available information. Consistency One of the most beneficial aspects for any website to boost traffic through improved SEO revolves around consistency. Whether it's a revamping of prior information or totally new content on a particular schedule, having this information available and constantly fluctuating through the related online tools should improve sales. If you are ready to move forward by establishing a website to highlight your business offerings, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Fri, 25 Jul 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15454/Traffic-Boosting-SEO-Strategies http://denverwebsitedesigns.com/blog/15425/6-Signs-Your-Business-Needs-a-CRM blog As a business owner, you need a reliable way to keep track of your customer information. For some businesses, that involves using paper files to store contact information, invoices, past interactions, and other similar data. For others, it involves a complex system of spreadsheets that can quickly feel overwhelming if you're growing your brand. Using a customer relationship management (CRM) system can help streamline the process and make it easier for your business to keep up as you grow.  But like any new system, adding a CRM to your processes can be an investment of both money and time. You'll want to make sure that adding one is the right move for your business. Let's take a look at how to decide if a CRM is something that will help your business. What Is a CRM? A CRM is a data management system that helps you organize information and maintain details over the interactions you have with your current and prospective customers. These systems can be customized to fit your business's needs and incorporate the types of information that are relevant to your processes.  The point is to streamline communications between your team and your customers. Most business owners implement CRMs to help them save time and spare their team stress in the long run. How to Tell If Your Business Needs a CRM Since implementing any new program can be a source of stress for your team and a huge monetary investment for your company, making sure a CRM is something that will actually help your processes is always a good idea. Here are a few signs that it's time to invest in a CRM. 1. You're Consistently Struggling to Sort Through Customer Data Finding data and relevant information about your customers throughout the day shouldn't be a challenge. But outdated systems or processes that worked when you first started may not be able to keep up with your growth and your current expectations.  If you and your team are constantly struggling to sort through information just to find the details you need, upgrading to a CRM is a good idea. Once the system is in place, you'll be able to search for the information you need with the push of a button. 2. Your Customers Are Complaining About Lack of Support Interacting with your customers is a two-way street. Your team needs to be able to respond to their questions and concerns as they pop up. But if your current data management efforts aren't up to snuff, your customers may not get the support they need or deserve in a timely manner. Implementing a CRM can make it easier for your team to answer your customers' questions as they arise. That quick turnaround time can go a long way toward improving your business's reputation and overall customer satisfaction. 3. You're Relying on Manual Data Entry Manual data entry has its place, to be sure. It's great for small businesses that don't need to track detailed customer information. But let's be honest, those businesses are few and far between these days. If you're still relying on manual data entry and have your team typing in new details for your customers on the fly, it's time to consider using a CRM. CRMs let you put much of the data entry burden on your customers, not your team. And it does it in a way that makes customers feel confident that you'll be able to address their concerns. The system can pull relevant information from online forms that customers fill out when they make a purchase, request more information about your services, or submit a help request.  5. You're Struggling With Consistency  Everyone has a different way of doing things. This can lead to innovations and new ways to streamline your business. But it also poses challenges when everyone responsible for collecting data and interacting with customers collects information in a different way.  With a CRM, you'll help your team establish more consistency in the types of information they collect, how they enter that information into your system, and how accessible that data will be to others when they need it. Keep in mind that CRMs can be customized to fit your needs, so you're not stuck using a system that tries to incorporate information that you don't really need. 6. You Can't Imagine How You'll Handle an Increase in Business The goal for most business owners is to grow and make their businesses as successful as possible. But if you can't imagine how you'll keep track of new customers as you grow, investing in a CRM is a good choice.  Once implemented, your CRM can grow with your company and be modified to house the types of information you and your team need to provide quality service.  How Denver Website Designs Can Help At Denver Website Designs, we want to help you keep your business as streamlined and organized as possible. Our team can design a custom CRM for your brand that makes keeping track of the information you need simple, fast, and efficient. And once your system is up and running, you'll be able to rely on our team for ongoing support.  If you find that your CRM isn't serving your needs as you grow, we can help you modify it so it works the way it needs to. And if you have questions or issues, our team can help you troubleshoot, reducing downtime and making it easier for you to keep your customers happy.  Schedule a Consultation Today Adding a CRM to your business's processes can make managing customer data and providing quality customer service easier for your team. But that doesn't mean you'll want to implement a standard cookie-cutter CRM. You need the system to work in a way that benefits your business and makes it easier for your team to manage their workload. Denver Website Designs is here to help. Contact us today to schedule a consultation and see how a unique CRM system can benefit your brand.   Fri, 11 Jul 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15425/6-Signs-Your-Business-Needs-a-CRM http://denverwebsitedesigns.com/blog/15363/Artificial-Intelligence--AI--Content-Drawbacks blog The recent rise of artificial intelligence (AI) and its applications continues across the world, but finding useful opportunities for these new potential merits remains to be seen. While there has been some indication of beneficial results, the timeline remains too recent for a true response of consideration. While individuals and companies across the globe continue to investigate these different means for their services, there are plenty of indicators that what is currently available just isn't living up to the hype.  The future of AI depends heavily on how humans are willing to adapt their current practices to implicate the results of certain computer based metrics, but 'real world' applications continue to develop daily. As these practices enhance their overall capabilities, it may be that AI takes over for certain aspects and business interactions. Even with these potential modifications, there are still opportunities for humans to enhance a variety of different scenarios due to existing drawbacks among the current state of AI's existence. Generic One of the most prominent drawbacks to AI generated content is it remains increasingly generic overall. While output may render the requested results (i.e. a paragraph word document on a particular topic) the content is often repetitive and not engaging. Without a true connection to the audience, these gaps are likely to remain unfilled regardless of any further adaptations to the technology. Incorrect Information The currently generated content also often involves incorrect information depending on the ideas driving publication. Even though there may be plenty of verbiage generated about a particular subject, often there is editing necessary to match what actually needs to be advertised. Misalignment In addition to potential incorrect information, AI generated content typically also isn't aligned to standard business practices. While there are opportunities for putting out fluff, targeted ads to potential clients aren't available unless humans are being kept in their jobs to secure these types of advertisements and informational components. Instead of cutting ties with those who know your business, it may be easier to keep them aboard instead of simply relying on a computer to replace these individuals who have spent time getting to know both your client and customer base. SEO Minimization On top of not being able to fully connect with customers and their potential interests, current renditions of AI also don't seem to be making the necessary adaptations to boost sales and traffic. Without the implementation of backlinks and relatable content which drives general users to your site, then these quick and easy placeholders don't really assist in improving the bottom line. If you are ready to move your company forward by implementing a website strategy, without the use of AI, to help sales then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 19 Jun 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15363/Artificial-Intelligence--AI--Content-Drawbacks http://denverwebsitedesigns.com/blog/15302/Newsletter-Tips-To-Engage-Readers blog Over time, technology has changed considerably and there have been few recent enhancements which remain strong despite the ever evolving landscape of digital experiences. One of these pillars in the modern age is email which not only gives individuals the ability to share thoughts and feelings but it also has become an increasingly popular method of communication for business purposes as well. A routine practice for companies is to have their customers provide addresses so they may reach them even after they have left the store or website. This practice helps to generate return consumers and may also help boost sales during certain specials or other unique offerings. The number of email addresses people have varies based on a variety of different factors but most individuals reported at least two are most common. This allows for people to separate their personal and business interactions, while also freeing up time by not having to check over multiple accounts for necessary or important information. Since email remains a critical component of communication, businesses can target consumers with engaging content to help boost their sales in multiple different industries. Value Creating value based content will not only engage readers but it should also boost readability among recipients. When individuals know they are getting good and relevant information they are more likely to take part in the practice. Concise Newsletters should be concise in order to engage the reader. If too much text is provided then many recipients are likely to move on or simply delete the email. However, a concise presentation can help to keep customers reading. Images The use of images is also important for a number of different reasons. Pictures help break up long text sequences and they can also add insight into the newsletter. Regardless of your reasoning, be sure to incorporate some photos into your emails for a positive effect. Consistent Another useful tip to engage readers is to ensure your information is consistently received. While businesses shouldn't make newsletters which arrive too frequently, having an established pace of distribution will help keep customers engaged over time. Accessibility As more and more people switch from a desktop, to a laptop, and mobile devices - the accessibility across multiple platforms becomes increasingly important. All entities releasing a newsletter should ensure their information translates across all platforms to guarantee access across any device. If you are ready to move your business forward by adding an influential newsletter, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Tue, 03 Jun 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15302/Newsletter-Tips-To-Engage-Readers http://denverwebsitedesigns.com/blog/15232/Automated-Email-Marketing-Benefits blog Time is the one resource which is constantly fading away and cannot be returned. For this reason, it remains a valuable asset and something that should be appreciated regardless of your profession. Prioritizing tasks and responsibilities allows individuals an opportunity to organize how they will be spending theirs but ensuring you're committed to using it on the right things often remains to be seen. Unfortunately, it's typically not until later that you find out if the results warrant all of the used expenditures in order to accomplish the desired results. In business, especially sales and marketing, time can often appear to be even more important but there are ways to maximize all efforts being used. The number of email users worldwide is well over 4 billion and increasing. For business owners, being able to capitalize on these individuals and convert them into clients often takes a significant amount of time and effort. These typical requirements often do result in a boost to the bottom line, but there are also many individuals who are missed or lose interest because of the approach. By utilizing automated email marketing tools, owners can specifically direct the incentives and ability of employees to get the most return from their time. Targeted Strategy An automated email marketing tool can be created via a designed approach to target certain individuals, their spending habits, and frequency of read emails. Analyzing this information to create a direct action from the customer has the potential for a positive impact for every company. Automatic The automated approach also allows time to be used for other tasks. Instead of having to constantly monitor networking streams, individuals allow the program to run itself after an initial set-up period. Customer Retention Customer interaction is always a high priority regardless of the business type. Initial sales are always nice, but turning those consumers into repeat clients is what's needed to help boost the bottom line. By using a strategic automated email marketing campaign, customer retention becomes a numbers driven activity versus blind luck. Data Driven This data driven approach also aids in determining not only which emails should be sent, but to whom, how frequently, and even the time of day in order to get the best responses. Analyzing this information and using it to create a targeted strategy will take time but the end result is well worth a little work on the front end. If you are ready to move your business forward with an automated email marketing campaign, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 22 May 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15232/Automated-Email-Marketing-Benefits http://denverwebsitedesigns.com/blog/15087/Discover-how-to-expand-your-sales-and-web-traffic-through-ecommerce-solutions-with-Denver-Website-Designs- blog Businesses must establish a powerful online presence in this digital era to achieve growth and broaden their audience reach. Adding an ecommerce platform represents one of the best strategies to increase website traffic and improve sales performance. Discover how the eCommerce implementation services from Denver Website Designs can revolutionize your business approach online. Enhancing Customer Experience Your customers will enjoy a smooth online shopping experience with Denver Website Designs. The integration of navigable product pages with secure payment systems and efficient checkout procedures results in increased customer satisfaction and promotes repeat buying behavior. Denver Website Designs offers customized ecommerce solutions development that meets your specific business requirements. Driving Sales Growth When you incorporate ecommerce features into your website you will access new streams of revenue while reaching a wider market of potential customers. Denver Website Designs provides Stripe payment processing connections as well as Quickbooks connectivity together with tax calculations and shipping plugins to help enhance your sales process and boost conversion rates. Implementing these tools will enable your business to promote sales growth and elevate order values resulting in increased revenue. Improving Online Visibility Adding ecommerce functionality to your website serves dual purposes of boosting sales and enhancing your online visibility to gain more website traffic. Our digital marketing solutions from Denver Website Designs optimize your ecommerce platform for search engines to increase product visibility to your target audience. SEO strategies combined with social media integrations will boost your website's online visibility while attracting more visitors. Harnessing Data for Growth Denver Website Designs includes effective website tools that enable you to monitor visitor traffic and assess user actions along with evaluating your online marketing impact. Data-driven insights enable you to make strategic decisions, improve marketing approaches and reveal fresh growth opportunities. The powerful analytic features of Denver Website Designs enable businesses to maintain a competitive edge while refining their ecommerce approaches for optimal performance. Support and Expertise Denver Website Designs provides your ecommerce journey with the support of a dedicated team of professionals who possess over 30 years of combined experience. Denver Website Designs experts provide guidance throughout every stage of your custom website build and digital marketing strategy implementation and customer relationship management tool usage. Denver Website Designs provides professional expertise which enables you to achieve personalized customer service success as well as tailoring business workflows and automated review requests. Choosing Denver Website Designs to integrate ecommerce features into your website will revolutionize your online business operations. Ecommerce solutions enable you to enhance sales figures while attracting more visitors and improving customer satisfaction which helps propel your business forward. Through innovative approaches and customizable solutions along with dependable support Denver Website Designs stands as your reliable partner to establish an effective ecommerce strategy which produces tangible outcomes. Achieve maximum growth for your online business through Denver Website Designs. Tue, 22 Apr 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15087/Discover-how-to-expand-your-sales-and-web-traffic-through-ecommerce-solutions-with-Denver-Website-Designs- http://denverwebsitedesigns.com/blog/15036/Spring-into-a-new-website blog The spring season provides an essential opportunity for website updates to maintain your online presence as dynamic and performance optimized. Professional web designers such as Denver Website Designs offer their services to achieve website updates. The benefits of having your website updated emerge clearly when we examine the data gathered from their site. **Introduction** The season of spring represents growth and rejuvenation which makes it the ideal time to update your website for better traffic engagement. Denver Website Designs provides elite web design and development services that will enhance your digital visibility to unprecedented levels. **Key Services Offered** Denver Website Designs delivers multiple specialized services which meet the specific requirements of diverse business sectors. Their comprehensive online solutions include responsive website design together with digital marketing techniques and customer management tools to support your digital success. **Responsive Design** Businesses need responsive websites that adapt effortlessly to various devices because we live in an era where mobile usage dominates. Denver Website Designs optimizes their websites to function smoothly across any screen size which enables businesses to reach a broader audience through user-friendly designs. **Digital Marketing** Efficient digital marketing strategies play a critical role in attracting website visitors and creating business opportunities. Denver Website Designs offers a unified platform to create targeted campaigns while tracking website traffic and acquiring new leads. You can connect with your desired audience through their approach which delivers targeted content at optimal times. **Customer Relationship Management** Successful business operations depend on effective customer relationship management. Denver Website Designs delivers an integrated CRM solution that improves sales operations while maintaining customer loyalty and supplying strategic decision-making data. Reach out to the team at Denver Website Designs to talk about creating, updating, or redsiging your Denver Website today. Mon, 07 Apr 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/15036/Spring-into-a-new-website http://denverwebsitedesigns.com/blog/14716/SEO-and-website-maintenance-serve-as-essential-components-for-business-growth-in-today-s-digital-environment- blog All businesses need to establish a strong digital footprint to succeed today regardless of their industry or size. Businesses need to prioritize search engine optimization (SEO) and ongoing website maintenance to stand out in the competitive online landscape after launching a well-designed website. As a top web design and development firm Denver Website Designs provides essential guidance regarding SEO practices and regular updates which drive business success. SEO stands as the fundamental element of online visibility which helps businesses enhance their search engine results page rankings. Denver Website Designs stresses that website optimization results in increased organic traffic and improved user experience. Through the implementation of SEO best practices which include keyword research, creating high-quality content and optimizing website pages businesses can achieve better search engine rankings which leads to higher visibility and greater potential customer engagement. Denver Website Designs emphasizes that keeping your website current is just as vital in today's rapidly evolving digital landscape. A website needs continual updates to maintain content freshness and security patches along with responsive design improvements to protect against security threats while delivering a smooth user experience. Search engines prefer updated websites because they show dedication to providing up-to-date and relevant user information. Denver Website Designs illustrates the extensive implications of website updates through their analysis of enhanced user interaction and conversion figures that translate to strengthened brand trustworthiness. A properly maintained website delivers positive user experiences while demonstrating trustworthiness for the brand's products and services. Websites that receive regular updates better respond to changing consumer habits and tech progress which solidifies their role as essential resources for business development and flexibility. Denver Website Designs focuses on creating top-notch web design and internet marketing solutions which demonstrates their belief that regularly updated and SEO-optimized websites function as strong marketing instruments. Businesses gain full control of their digital space while growing their customer reach and achieving sustainable development when they utilize expert services from companies like Denver Website Designs. Denver Website Designs reveals how essential SEO optimization and website maintenance are for contemporary business strategies. Companies seeking to establish their presence in the digital space must treat SEO best practices and vigilant website maintenance as essential requirements. The specialized web design and internet marketing services from Denver Website Designs demonstrate how SEO and modern websites play vital roles in achieving business success and sustainability. The fast-changing online world requires businesses to understand that SEO and website maintenance need continuous improvement throughout their existence. Businesses can achieve their full online potential and maintain digital market competitiveness by adopting the principles promoted by Denver Website Designs. Mon, 10 Mar 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/14716/SEO-and-website-maintenance-serve-as-essential-components-for-business-growth-in-today-s-digital-environment- http://denverwebsitedesigns.com/blog/14656/Create-a-successful-eCommerce-website blog The creation of a successful eCommerce platform depends heavily on the presence of a well-designed and functional website. The extensive range of services offered by Denver Website Designs serves the particular demands of eCommerce businesses and stands out as the perfect solution for entrepreneurs who aim to establish a strong online identity. Denver Website Designs offers exceptional web design and development services and maintains a steadfast dedication to exceptional customer service. The company provides numerous digital solutions through its custom web design and internet marketing along with SEO services to support business success online. Custom eCommerce delivery and online ordering solutions are core elements of Denver Website Designs' eCommerce website creation process. Customers can access numerous platform functionalities through integrations that cover Stripe payment processing, Quickbooks connectivity, tax calculations and shipping plugins together with scheduling apps. The platform's integrations both enhance the efficiency of eCommerce operations and enable businesses to move smoothly into digital spaces. The platform provides a wide range of tools that enable businesses to achieve success through data-driven methods. Denver Website Designs gives businesses powerful tools for post blogs, email blasts, and site visitor tracking and combines them with customer relationship management and social media integrations to deliver complete solutions that enhance profitability and operational efficiency. Beyond transforming client and project workflows through digitization the platform focuses on delivering personalized customer service along with dedicated project managers. Denver Website Designs brings over 30 years of team experience to support businesses while ensuring their projects reach top standards. Denver Website Designs stands apart because its proprietary platform delivers all the tools necessary for business success online. The platform offers businesses a full suite of solutions including responsive website designs and flexible eCommerce systems together with digital marketing, analytics insights, customer management tools and content writing services, plus personalized customer service to create a powerful online presence. Denver Website Designs stands out because of its emphasis on automating multiple components of the digital marketing process. The platform enables businesses to boost audience interaction through automated email and social media marketing along with automated ratings and review requests which helps them manage their online reputation effectively. Denver Website Designs delivers unmatched customer service to ensure clients receive necessary support throughout their entire journey. The platform's built-in customer relationship management system and straightforward digital marketing solutions help businesses create an intuitive and pleasant experience when developing strong eCommerce websites. Entrepreneurs aiming to create their eCommerce websites can rely on Denver Website Designs for an extensive range of services and a straightforward platform that meets their business requirements. Denver Website Designs focuses on top-tier web design and digital marketing solutions while delivering excellent customer service which makes them an essential partner for achieving eCommerce success. Thu, 20 Feb 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/14656/Create-a-successful-eCommerce-website http://denverwebsitedesigns.com/blog/14579/Five-Key-Components-for-Online-Success blog A website is essential for any business in today's world. Whether starting from scratch or expanding upon an established and proven franchise, being able to operate online offers new opportunities never before experienced prior to the internet. While this breakthrough has already occurred, there are still foundational factors which determine success for operating in a relatively new realm of existence. For businesses, simply putting their information, goods, and/or services online doesn't necessarily translate into instant success. Yes, there may be opportunities to reach a broader client base, but in a more interconnected world, there is also the chance negative consumer experiences could hinder your business considerably. E-Commerce statistics point toward a continued growth pattern for online sales and business well into the future. In order to ensure your company is prepared for this online success, there are certain key components which need to be considered. Applying these helps keep customers engaged and returning to your website for any future needs.   Functionality A website must be user friendly or else potential customers are going to quickly exit once they find their way onto your page. Easy navigation, information, and availability are all important aspects of a truly functional website. Not only must your site serve an intended purpose, but customers (of all ages) must be able to quickly find what they are looking for without having to dig too deep. Easy to Locate  While functionality is essential, if customers can't even find your website then it's not doing anything for the business. Even the most perfectly designed site becomes irrelevant if customers aren't able to access it online. Ensuring your website ranks among search engines and that all factors are aligned to aid in SEO (search engine optimization), helps keep your website in front of both new and existing customers. Purpose Any online products or services should be serving an important purpose for their clientele. Being able to correlate this information to the general public through an online space helps establish brand recognition and other important features to keep customers returning over time. Accessibility Many consumers today shop and make purchases with their cell phones or tablets, instead of having to sit in front of a desktop computer. As customers' shopping patterns change, online retail must be willing to keep up. For this reason, a website should be compatible with many different size screens while also supporting the same easy navigational features and ability to find what patrons may be looking for - regardless of their preferred device.    Appearance A website's appearance is often the first impression potential customers encounter when searching for needed goods and/or services. For this reason, having a website that is appealing to the eye is also of extra importance. Your business website should be attractive with inviting color patterns and images or videos to keep customers engaged while they visit. None of these previously mentioned aspects should be overlooked, but the appearance of your site may just be the most important component to immediately establish a connection between online visitors and your business. If you are ready to move your project forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Mon, 03 Feb 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/14579/Five-Key-Components-for-Online-Success http://denverwebsitedesigns.com/blog/14513/Five-Benefits-of-Quality-Web-Development blog Creating a website in Denver is important for many different business aspects regardless of your particular industry. Especially in today's market, establishing an online presence is essential for businesses to compete, helping create a loyal fanbase as they expand efforts to maximize production. Even small businesses have leveled the playing field when it comes to the competition with quality, concentrated, and well designed online efforts to boost their reach across the globe. These changes to marketing within a more connected network continue and as a result, implementing quality web development services is essential for success. We have connected our world in many different phases since the beginning of time and now, more than ever, the capabilities to disperse information is at an all-time high. As business owners, being able to capitalize on this connectivity can make or break your future and understanding how quality web development assists in this endeavor is critical. There are multiple benefits to web development businesses can take advantage of by establishing a presence within each of these individual areas. Online Platform Establishing a solid online presence is essential, especially in a crowded market. Today, regardless of your business offerings or products, it seems every business faces stiff competition but quality web development can prove important. This helps boost your presence, leading to increased exposure and sales. Brand Identity Another improvement through solid web development is an increased recognition of brand identity. In any competitive field, this proves essential when attempting to attract new clientele and establish a reputation as a trustworthy source. Customer Acquisition Building this trust aims to enhance customer acquisition across the board. Through enhanced web development, more individuals are likely to visit your website and this increased traffic may lead to an improvement in not only first-time buyers, but repeat customers. Access Ensuring your business information, products, goods, and services are available across a range of devices is also critical as people access the internet via different methods. This is an especially important aspect of website development because having an online presence which only functions on a full screen monitor will dramatically reduce the amount of traffic your site sees. With more individuals accessing the internet through their phones, tablets, and other devices, ensuring the versatility of your website is extremely important. Money The bottom line, as always, is the ultimate determining factor of success for any business. With efficient and professional web development, all the benefits coupled together ultimately have the capacity to improve these numbers - indicating increased revenue for all involved parties - the ultimate goal. If you are ready to move your business forward with quality web development, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 16 Jan 2025 06:00:00 GMT http://denverwebsitedesigns.com/blog/14513/Five-Benefits-of-Quality-Web-Development http://denverwebsitedesigns.com/blog/14325/The-Importance-of-Website-Updates-and-SEO-for-Lead-Generation-in-2025 blog If you're operating in the digital era of 2025, it is important to stay relevant and optimized on your website to stay competitive and grow your business. Not only does a well-designed website help with lead generation, it helps in SEO as well as the user interface. With a current website, you know that what you write will fit with your visitors' changing requirements and desires. It also helps in updating and fixing technical bugs and security vulnerabilities, so you stay credible and trustworthy. Old layouts or information turn visitors off, negatively affecting conversion. Denver Website Designs is the Top Web Design team in Denver in 2025 with custom design solutions that incorporate cutting-edge technologies. They're skilled in responsive, usable designs which are critical in redesign projects to keep businesses flexible and compelling. A great website design is a must in lead generation. Businesses will convert accidental visitors to lead by using ease of navigation, simple CTAs, and appealing content. Denver Website Designs provides interfaces that seamlessly lead users through the conversion funnels. Denver Website Designs offers SEO-friendly web design principles like fast page loading, mobile friendly, structured data markup, etc. These kinds of elements are built to get more traffic and rank higher on the search engines for better organic traffic. Site regular maintenance directly impacts SEO results - keeping content fresh, current and optimized for keywords. Websites with valuable content that is refreshed on a regular basis rank well with search engines, so regular update is a key part of ranking well. Maintaining your website current, compatible with the current design and SEO friendly is critical in 2025. Denver Website Designs provides the expertise not only to make sure your website is always beautiful and usable, but it is also top notch when it comes to lead generation and SEO. Mon, 23 Dec 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14325/The-Importance-of-Website-Updates-and-SEO-for-Lead-Generation-in-2025 http://denverwebsitedesigns.com/blog/14317/Building-an-effective-ecommerce-site-in-2025 blog Companies in the modern, digital age are constantly on the lookout for new strategies to increase sales and automate processes. This is best done by the assistance of the ecommerce tools and customized CRMs. With advanced technologies, companies can streamline their processes and offer the best customer experience thereby driving huge growth in sales. Ecommerce solutions give companies a platform that lets them access the world. Such as online payment, stock management, marketing, etc. These solutions allow organizations to expand and boost sales. Storefronts on the internet help people browse, compare, and buy things easily, which increases conversions. CRM software is needed to keep track of customer relationships with both prospective and current clients. Private CRM systems enable businesses to track the customers, communications history and purchases. That personalized nature makes for a specialized marketing plan and better customer service that can generate loyalty and repeat purchases. Denver Website Designs provides you advanced eCommerce solutions in Denver, CO for the specific requirements of your business. They are the ones who know how to mix high-end technologies and make sure companies run efficiently and accurately. Denver Website Designs can do everything from constructing easy to use websites to seamlessly linking with the current systems to upgrade business processes and increase sales. Companies can get out of the repetitive routine work, with Denver Website Designs' ecommerce services, that will require less intervention. This not only saves time and money but also reduces mistakes. The increased reporting tools also allow companies to know what's happening with sales so that they can make better business decisions to continue growing. When companies combine ecommerce with CRM solutions, their operations can be automated. Automated inventory movements, customer service messages – everything in these tools builds a network to maximize effectiveness. Companies can streamline their sales and marketing efforts so that business is more concentrated and targeted. Digital stores are a must for online sales. They enable businesses to advertise their products and services to more people. With Search Engine Optimization (SEO) and Social media integration, businesses can get more traffic to their shops on the internet which helps in increasing visibility and sales. : Going online is a long-term business development decision. To sum up, the combination of ecommerce platforms and customized CRM software is essential for all the companies who desire to make improvements and sell more in the digital era. With Denver Website Designs, companies can streamline, make processes efficient, and get sustainable growth. Webstores backed by powerful CRM software offer companies a solid foundation to win a competitive environment. Wed, 18 Dec 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14317/Building-an-effective-ecommerce-site-in-2025 http://denverwebsitedesigns.com/blog/14297/The-Benefits-of-Having-Your-Website-Customized- blog For your Denver business to expand digitally, you have to do it strategically and carefully if you want to make progress. It's taking the initiative to advertise your business even if it's a small business, dedication is required for that. But to get there you will have to figure out what's needed and what's effective to get there for your business. Making the same mistake over and over is a sure fire way to waste all your time and money by guessing it. Rather than risk it all, with no actual idea of what is good and bad, have a Denver website design company guide you in the right direction. What Are The Advantages of Having Your Own Website Design for Your Business? It is unprofessional to have an old website. Anyone coming to your website to see what kind of business you are running is going be put off by a bad or badly designed website. You will be far behind your competitors if you don't have a website that was recently upgraded for years and they are using them to build their businesses. A lot of things you can incorporate into your website which makes it more beneficial for the customers to do business with you. This is especially true with a mobile version of your website which makes user-interfaces easy to use. A personalized website also can make a great difference to the image of your brand. Beyond advertising the products and services of your company, a professionally designed website is also a good way to differentiate your business and express your personality. A website can help you leave a mark and give a seamless experience to anyone who visits your website, provided you are using a professional marketing and website design company. When used with the right color scheme, font, icons and features a website has the power to wow anyone who finds their way onto your website. Like I said, mobile is one of the best tools you can have to target your clients. A lot of people browse the web from their phone or tablet and so it's very important to have a website using this format. Naturally, you will need to optimize your business website for each display type as the desktop version isn't going to be optimal on the majority of phones. But apart from screen size, the great thing about having a mobile app is you can design in ways that let someone interact with your product/services in real time. You can have contact forms for example in the homepage of a website and having the possibility to instantly contact you and to communicate with you, can be a great option to get people calling you about your business. It's possible to incorporate a button into your website so people who are on their phone and see your website can call you in the background. This is a great way to extend outreach to your business and to help get your customers in front of you faster. Increase Your Company's Visibility Online There is another big part of developing a website and that is good SEO practices. That will help your website rank higher on Google or other platforms which most people go to while searching for companies that specialize in a given sector. Google is the most popular place that people would go to find out about your site, so great search engine optimization strategies play an especially big role. This doesn't just come as a piece of cake if someone just happens to stumble on your website by chance or simply because they were referred to you by another customer. Rather, you can acquire leads with a nice custom designed website that new clients land on to see your website by simply typing keywords. SEO is something that never sleeps and it takes special consideration just to stay relevant and effective. You will have to get the help of experts who will create a site which will serve your business to get people into your website. You need the keywords for search on your site and you have the right design on your site's backend, something that a cheap DIY site cannot give you. A Website That Understands And Engages With Your Main Customers. In the best websites, they are thought about at their beginning and their main audience when they develop. : Make sure that you do the research and figure out who are your customers and what is something that you would be interested in adding to your site. An older company will not have a need that is the same as a younger company. You need to remember this when you create and write the copy for your website. This is where being straightforward for some companies will be best as your customer might need only the necessary simple data. For other companies, you will need to include other things like a busy blog and a regular flow of email. A lot of companies forget how important it is to engage with your current customers and offer them rewards to tell other people about your business that they might need it. : You have to start considering customer contact to gain more business and make contact with other customers to help you do that. If you are thinking about using content marketing for your business, or if you are wondering how to scale your business, contact Denver Website Designs today and let's get you started on the road to growth and sustainability. We support businesses in achieving their bottom line and we will partner to build your business. Contact one of our professional experts now and let them show you how your website can transform and help you increase your profit through intelligent and strategic marketing. Fri, 13 Dec 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14297/The-Benefits-of-Having-Your-Website-Customized- http://denverwebsitedesigns.com/blog/14209/Boost-Your-Sales-Revenue-in-the-New-Year-with-Ecommerce-Integration blog As we step into the new year, businesses are constantly seeking ways to enhance their online presence and drive more sales revenue. One significant strategy to achieve this is by incorporating ecommerce functionality into your website. With the trend towards online shopping continuously on the rise, having an ecommerce platform can significantly boost your sales and reach a broader audience. Denver Website Designs offers tailored solutions for developing custom data-driven ecommerce websites that cater to specific business needs. Their experienced team is dedicated to delivering results that align with your online marketing objectives and enhance data delivery and management. ### **Why Should You Consider Ecommerce Integration?** 1.   **Custom Solutions for Your Business**     Denver Website Designs provides fully customized ecommerce solutions tailored to your specific needs, offering a variety of web development services such as intranets, workflows, and document repositories. 2.  **Ease of Data Integration**     With the ability to import data from existing shopping carts and integrate with popular payment processors, transitioning to an ecommerce platform becomes seamless. 3.   **Automated Features for Enhanced User Experience**     By automatically calculating taxes for different locations and generating shipping costs, you can streamline the buying process for your customers and eliminate any guesswork in pricing. 4.  **Exclusive Shopping Experiences**     Create members-only shopping experiences for wholesale clients, allowing users to request access, browse products, and make purchases within a designated portal. 5. **Effortless Management with Quickbooks Integration**     Export customer data from your ecommerce store to Quickbooks for simplified record keeping and sales management. Incorporating ecommerce into your website is not just about creating an online store; it's about enhancing the overall user experience and providing a seamless buying journey for your customers. By partnering with Denver Website Designs, you can unlock a multitude of benefits that will elevate your online presence and drive sales revenue. As you set your business goals for the new year, consider the immense potential in integrating ecommerce solutions to revolutionize your online presence. With the expertise and support of Denver Website Designs, you can transform your website into a robust sales platform that caters to your unique business needs. Make the leap towards ecommerce integration and usher in a new era of growth and success for your business in the upcoming year. Tue, 26 Nov 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14209/Boost-Your-Sales-Revenue-in-the-New-Year-with-Ecommerce-Integration http://denverwebsitedesigns.com/blog/14175/Refreshing-Your-Website-For-the-New-Year-with-Denver-Website-Designs blog With 2025 on the horizon, now is a great time for companies reflect on their digital presence and upgrade or redesign their websites to be ahead of the competition. Denver Website Designs is among the best web design firms to choose from for companies in Denver. Denver Website Designs takes great pride in providing you with custom web design and development services and best in class internet marketing services. It's the fact that they are passionate about giving top-quality customer service that distinguishes them from the rest. If you're planning to refresh or upgrade your website for the new year, making sure your website is perfect in every device, no matter how small, is essential. Denver Website Designs understands that you should have a responsive design, it can fit any size screen so that every user can use your website on whatever device they are accessing it from. At Denver Website Designs, you are not only going to get a pretty website, there are all kinds of services and tools that can support your business on the internet. Responsive web designing, Digital Marketing, Customer management, Automated Review Requests, Email Marketing, and so much more. The team Denver Website Designs has designed everything you will ever need to make your business online and profitable. Whether you have a brouchure site or are looking to sell items online, Denver Website Designs has you covered with its custom e-commerce solution, which can be integrated with Stripe, Authorize.net, Quickbooks, shipping plugins, etc., enabling companies to easily go digital and take their online order in an automated way. Denver Website Designs also provides data-driven solutions that are used by businesses to track website traffic, manage relationships, and maximize efficiency. Through the power of social media links, email campaigns and other marketing methods, companies will be able to earn more and grow in the new year. Denver Website Designs offers personal customer support and project managers along with technical know-how in order to assist you in any aspect of your website upgrade or redesign. With more than 30 years experience under their belt, their team has everything you need to help get your ideas off the ground and to make your project a success. Upgrading or redesigning your website for the new year is a great move to enhance your online presence, get more visitors, and increase business. With Denver Website Designs, companies in Denver can get innovative web design and internet marketing services to position them on top of the internet. Make this new year a brand new year for your website with Denver Website Designs and revolutionize your website. Fri, 15 Nov 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14175/Refreshing-Your-Website-For-the-New-Year-with-Denver-Website-Designs http://denverwebsitedesigns.com/blog/14105/Benefits-of-Blogging-for-SEO-and-Google-Rankings blog If you want any business to be successful online, you can only do so if you have a good, long-term online profile through blogging. - If you have a website, chances are you want people to be able to find it fast. : More visitors to your website will mean more sales of your product or services. And blogging is the best platform to do it. Beyond the traffic your site receives, blogging helps it perform better in its 'search engine optimisation' (SEO). SEO and Blog: By blogging, you can deliver the content that the people are searching for. When you write posts with these keywords, your posts are more likely to be seen in the search engines. If you have a blog and are publishing regularly then your site is going to be more alive for search engine. Search Engines ranks sites that have frequent content higher. Because your blog is more demanding of you, you must be current. This way you will be able to update your site regularly and therefore rank higher. Blogs also lets you target long-tail keywords which are more competitive and get targeted traffic. The best part about blogs is that you can use them to create content on your website. Every blog post becomes a new page the search engines can crawl, and that's a whole lot of things that count and make you more likely to show up in a search. Blogs can also be used to address customer questions, another way in which blogs are good for user interaction and satisfaction – both of which are vital measures in your search engine optimisation. Blogginess, in order to reap the SEO advantage as I personally found it to be, requires using the right combinations of words (keywords) together with meta tags and images optimization. This translates into not just better content-blog but linking blog entries to improve the user experience, deliver SEO value throughout your website and therefore boost ranking. You'll also rank well if you blog often, and do it well. Search engines prefer quality sites and quality sites are abundant when you have sites that post often and write with wisdom. It is just that the more you blog, the more shares you get and backlinks you get. Both are powerful ranking factors. How much your blogging is SEO, you can tell by tracking traffic to your site with Google Analytics and the other services like them that have engagement metrics built into them; and whether your search rankings for your keywords rise over time due to your blogging. In conclusion, although blogging is an excellent marketing medium for companies, it's also an excellent method of SEO-raising of websites and getting them ranked in the search engine Google. With the right kind of blogging, a business will be seen on the internet. It also increases the steadyness of traffic on their websites and therefore increases their online prosperity. Tue, 29 Oct 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14105/Benefits-of-Blogging-for-SEO-and-Google-Rankings http://denverwebsitedesigns.com/blog/14037/The-Importance-of-eCommerce-in-Today-s-Business blog It is the digital age and it can be no more obvious that eCommerce plays a pivotal role in increasing business profitability and expansion. Moreover, with the accelerating popularity of shopping online, companies now know they should have an online presence in order to succeed in the marketplace. Besides providing businesses with an avenue to expand their reach, e-commerce also provides a convenient and effective platform to purchase goods and services. In this blog, we'll be discussing why eCommerce is important and how it's going to drive the future of business using Denver Website Designs' knowledge of eCommerce and Data-Driven Web Design.   Reacting to Consumer Demands It is due to the evolution of internet shopping, that shoppers behave differently and buy products more often from their home. eCommerce gives companies the ability to capitalize on this trend by allowing customers to view products or services in an easy and comfortable way. Denver Website Designs, A well-built eCommerce store can provide you with products and services according to the customer requirements to make shopping easier on the web.   Analytics Based Solutions Data is an important driver of business decisions and plans. Denver Website Designs with experience of developing unique data-driven websites, organizations can leverage the power of data analytics to build a better eCommerce store. Data insights allow businesses to understand more about their customers' preferences, habits and market trends, and proactively deliver targeted marketing activities.   Development Options & Portability. For example, the biggest benefit of eCommerce is that it allows flexibility in website development. Denver Website Designs believes in custom development for businesses. In contrast to a typical brick-and-mortar arrangement, eCommerce allows companies to customize their online presence to fit their specific needs to make the customer experience more tailored and memorable.   Interoperability and Simpler Operation ECommerce also optimizes business operations by combining tools and capabilities. Denver Website Designs allows for integration with common payment processors, import of data from your existing carts, and automatic tax/shipping calculation. These features help businesses handle online payments much better and effectively, and in turn, save them time and money.   Client Case Studies Denver Website Designs' examples of eCommerce success cases (Super Seer, Big Fish Talent) reveal the positive impact of eCommerce in businesses. These are some of the cases, in which eCommerce, used in the right manner, can boost revenue, scale markets, and ultimately, improve the business performance. Lastly, eCommerce is an important enabler of growth and adjusting to shifting consumer trends for any company that's seeking to be in the business of commerce. eCommerce, as a company like Denver Website Designs gives businesses the power to leverage technology, information and customization to remain ahead of the game. The benefits of shopping through eCommerce not only provide the need of a new age of consumer but also give businesses new opportunities for innovation, growth, and profit. eCommerce will transform how companies interact with their customers and conduct business, and is still the heart of modern business thinking, which will shape the way businesses are going to do business today. Tue, 08 Oct 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/14037/The-Importance-of-eCommerce-in-Today-s-Business http://denverwebsitedesigns.com/blog/13984/The-Importance-of-Keeping-Your-Website-Updated-and-Optimized-for-SEO blog If your website is anything to go by, the internet is an ever-changing, constantly evolving place. Content uploaded months ago is already outdated. Photos and videos uploaded more than a year ago may no longer be relevant. If you're doing business online, or trying to build an online presence as an individual, maintaining fresh website content is essential to keep up. New content has a fundamental impact on SEO performance and user metrics – not to mention the content expires before you can shout 'the new kid!' From the fundamental relationship between fresh content and SEO, to actionable tips and best practices for increasing your website's visibility on Google through great content, this article explores it all. Because search algorithms look for recency, Google and other search engines rank sites higher in their search results if their pages are updated frequently. And why does Google give importance to recency? Because searchers want the most up-to-date information. But to keep the information on it current, you will want to create a 'content calendar' for regularly scheduled updates, such as for blog posts, news articles, or other multimedia offerings. You might also ask users to contribute their own content, such as comments, reviews or posts in discussion forums. And, depending on their type, you might want to go back and spruce up your existing content, either to ensure that it retains its Authoritative purpose or to incorporate the latest information on the topic. Developing optimal website content means incorporating the most appropriate keywords in your titles, headers, meta descriptions, image alt text, and the overall body of your content. The more reputable external websites linking back to yours – known as high-quality backlinks – the more authority your site builds. Implementing schema markup ensures that the search engine understands your content better. Meanwhile, mobile optimisation means that your site is accessible to all current devices, further enhancing your SEO. Given that Google's algorithms assign higher rankings to websites that consistently deliver fresh, high-quality content, frequent updates signal a site delivering up-to-date information, which ultimately leads to higher search rankings. Even those who steer clear of taking prescription medicine still take blood pressure, and a majority of those abstaining from carbs still drink alcohol. The domain numbers are added at random There's also a strong positive correlation between frequency of updates and backlinks – websites that are regularly updated receive more backlinks from other sites, which improves the site's rankings. A good content strategy is to identify what your target audience needs, and answer their questions with tailored content, so it should be informative, interesting and shareable. Analyse your website performance metrics regularly to find out which kind of content is most favoured by your audience, so that you can produce more of it. New content not only translates to better SEO but also helps to maintain a level of engagement among users. New photos, videos and articles also give users incentive to come back to your site, browse more and share on social media. Engaged users often become loyal customers, and site updates therefore can help you build long-term success. Staying on top of your site with fresh copy, images and videos is one of the best ways to improve the performance of your site's SEO and keep people on your site longer. Once you've understood this connection between content freshness and search ranking, and then been able to put some content strategies into place, you're in a much better position to succeed not only in the near term, but also in the long run.If you are struggling to come up with new content for your Denver Website, reach out to Denver Website Designs today for help. Fri, 27 Sep 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13984/The-Importance-of-Keeping-Your-Website-Updated-and-Optimized-for-SEO http://denverwebsitedesigns.com/blog/13950/Evolution-of-Web-Design-in-Denver blog Web design is a constantly evolving discipline that determines the way in which digital content is perceived by its user. In order to create attractive and enjoyable sites, designers have to combine aesthetics, usability and user experience into one cohesive whole. The article deals with the right use of whitespace, the role of user experience design, the principles of responsive web design, the influence of modern web design trends, animation and interaction. As more and more devices appear to access the web, all of them at different screening sizes, responsive design becomes an absolute must. Responsive web design tries to ensure that a website not only works but is also pleasant to use and view on every screen size. This is achieved using fluid grids, flexible images and CSS media queries. Using responsive design creates a more consistent experience from one device to the next, bringing your potential audience further into your scope. The foundation of any successful website lies in user experience (UX) design. Here's why: When a company or website wants to get the most out of their resource, the most effective way is to find out what a user/website visitor wants and meets their needs and expectations. The purpose of UX designer is to improve the quality of interface elements and make the site useful and easy-to-use. Key elements of UX design include user-friendliness, accessibility and interaction design. In order to achieve user's satisfaction while using a site, UX design should be incorporated with web development properly. But this 'empty' space is really a powerful design device. A well-designed website will use good amounts of whitespace, which will improve legibility and the general aesthetic of a site. It prevents the page from looking crowded and distracting, and will keep the user's attention where it's needed most, and also guide the user around the site with ease. What can be accomplished with good use of whitespace is that it helps create a clean and uncluttered space. Rather than trying to fill every square inch of the screen, potential design or text areas are given space to breathe, which creates a generally more helpful user experience. Animation and interactive elements are what can make a significant difference to a web design by making it more involving and memorable. Animations in headers and footers, animated buttons or effects on a natural effect of scrolling, the proper use of transitions and opacity, all can help to make the user experience smoother and effective, by helping users navigate through the site emphasising the main information or simply giving gentle feedback when an action is performed. Of course, just as good honest words, these should always be used with utmost discretion to make the experience better, not worse. Considering web design trends in Denver, CO is crucial because it helps in improving the behaviour of users. User experiences have increasingly become demanding because of the ever-changing design layouts. To uphold your site's competitiveness, it paramount to align with user's the evolving trends to outmatch new contenders in the market. Minimalistic layout, vibrant colour schemes, advanced micro-interactions and the incorporation of the augmented reality (AR) elements are some of the trends that reshape user's expectation to improve user experience in site design. These trends can render your site as cutting-edge helping in getting more users and encouraging them to stay longer. However, do not just use all existing trends in your site, instead consider the good trends that will be of tremendous help in improving your site's behaviour. To deliver a great design in today's modern web requires finding a balance amidst many factors: too much time in leading the user's focus, or not enough; too much whitespace, or not enough; not putting the user first, or really putting the user first; too little emphasis on what works in respect to responsive design, or too much; not keeping up with what is going on in the industry, or really keeping up with it; too little instructional cues, or too many; not enough subtle animations and interactions, or too many (and the wrong ones!). The digital space is ever changing, so be flexible in your designs, but, with those changes in mind, keep your work grounded in what is good from the perspective of the user and it will stay relevant. Mon, 16 Sep 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13950/Evolution-of-Web-Design-in-Denver http://denverwebsitedesigns.com/blog/13927/How-to-Deal-With-Negative-Reviews-as-a-Business-Owner blog When you open your doors, you hope to delight every customer or client you have. While most will be beyond satisfied with the products and services you provide, it's impossible to satisfy everyone who visits your business. Unfortunately, this often results in negative reviews being posted online. As a business owner, negative reviews can easily be a source of concern, and dealing with them promptly is often the first thing you'll try. But there's a right and a wrong way to respond to negative online reviews, and if you're not careful, you could end up hurting your digital marketing efforts. Let's take a closer look. Negative Reviews Can Be a Good Thing The first thing you should realize about negative reviews is that they're not the end of the world. Remember, those reviews represent one person's experience with your business and only reflect their opinion. And receiving negative reviews can actually help your business if you manage them correctly. Here's why: They make your brand look real: Negative reviews help consumers see that your brand is real. They inspire confidence that you're not buying reviews or trying to cheat the system. They give you insight into how you can improve: Customer complaints can give you a clear idea of what needs work and how you can improve. Over time, this information can help you create a sustainable brand that listens to your customers and takes their concerns to heart. They help you boost customer service: When you know what the main concerns and complaints are, you're better prepared to address them in your day-to-day operations. This can help you improve your customer service and makes it easier to delight your customers well into the future. Though no business ever wants to receive negative reviews, they can be helpful. Consider them a learning tool rather than a harsh criticism of your brand. And when you do, you'll be able to boost your business's performance and find ways to grow your business that you may otherwise have missed. How to Respond to Negative Reviews While it might be tempting to ignore negative reviews or to respond in anger, don't. There's a right and a wrong way to respond, and the way you respond can impact the way your business is perceived in the future. Here are a few tips to help you respond the right way. Respond Promptly Ignoring negative reviews may make you feel better, but it's best to respond to them quickly. If possible, reply within a week of the review going live. This signals to other current and prospective customers that you're actively involved and are showing an interest in what people think of your brand. Put a Personal Touch on Things Those negative reviews were created by real people, who typically just want to feel seen and heard. If the review is posted with a username or actual name, use that name in your response. If you remember an interaction with the customer, consider including some details about that interaction. This shows that you're invested in creating a good experience for your customers and can make them feel more appreciated. Be Empathetic Whenever Possible Remember, everyone posting online has a life, and their negative review could be the product of them having a bad day. In your response, be empathetic if you can. Let them know that you're sorry things didn't live up to their expectations. By being empathetic, you'll be able to show the customer that you genuinely care and want to do better in the future. This can be enough to encourage them to give your business a second chance. Don't Take Things Personally It's easy to view negative reviews as personal attacks on you, your staff, and your business. While some of them certainly can be, most are simply customers expressing their dissatisfaction. Try not to take things personally and remember that those reviews are just critiques of your business. They can show you what you need to focus on to improve and can help you position your business for a more successful future. What to Do With Your Negative Reviews While responding to negative reviews is always a good idea, it's important to take the feedback you receive to heart. Keep track of the negative reviews you receive and see if there are trending concerns between them. If you notice similar issues popping up, take steps to improve. You may want to brainstorm with your employees to see if they have suggestions or ideas that could reduce the number of negative reviews you receive in the future. Remember, your team often hears concerns before customers post negative reviews online. They've probably thought about the issues customers are bringing to their attention and may have great ideas to help your business improve and thrive. How to Attract More Good Reviews Responding to negative reviews can certainly help inspire confidence in your brand, but responses are no substitute for positive reviews. So, how can you attract more of those four and five-star reviews online? Consider using these tips: Ask your existing customers: If you have repeat customers, it doesn't hurt to ask them to leave a review for your business on your chosen platform.  Follow up after customers make a purchase: If you run an eCommerce store, consider sending out emails asking your customers to leave reviews after they buy something from your site. Ideally, wait until at least a week after your customers have received the products so they can leave reviews that speak to their experience. Offer an incentive: There's no shame in offering a discount to customers who leave reviews about your business or the products you sell. Consider offering anywhere from 5-15% off of a future purchase in exchange for a review. Focus on your customer service: Many customers will gladly leave positive reviews if they have a good experience with your business or your brand. Focus on providing the best experience every time and the good reviews will follow. Negative Reviews Can Compliment Your Marketing Efforts Don't be afraid of negative reviews. Use them to your advantage and let them inform you of what you need to do to improve your business. And if you're struggling to attract reviews, Denver Website Designs can help. Our unique system lets you schedule automated review requests to help you boost your brand's reputation. Contact us today to schedule a demo. Tue, 10 Sep 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13927/How-to-Deal-With-Negative-Reviews-as-a-Business-Owner http://denverwebsitedesigns.com/blog/13911/Unleash-the-Power-of-Professional-Services-for-Your-Online-Success blog Need to elevate your web presence to the next level? Denver Website Designs provides a multitude of professional services. Whether its search engine optimization (SEO) , content marketing, web development, or any other services, our professionals will deliver results. In this article, we will look at the different available services and see how they can be of benefit to you or your clients. Website Design and Development: Building an Online Identity Your website is the face of your company online. A beautiful website is a website that people want to spend time on, we pride ourselves on user experience as well as a modern design. The team at Denver Website Designs will work to learn about your company's brand to develop an intuitive user experience while also working to clearly portray your company's image. Denver Website Designs has the skillset to build websites for industries ranging from contractors or home services, to eCommerce, and anything in between, from data based arts to digital marketing. Content Marketing: Captivate and Engage Your Audience Content is king when it comes to online marketing. Quality content is what reaches existing and potential customers and communicates with them. Our dedicated team of content writers can produce customised content that is unique, engaging and persuasive. Whether it is a new page for your website or a regular newsletter for email subscribers, or social media web posts, our content marketing solutions can help you improve your rankings with search engines, direct more traffic to your website, and increase conversions. SEO: Rise Above the Competition in Search Engine Rankings Getting a high position in the output of a search engine is essential to directing traffic (or 'hits') to your site. Denver Website Designs will make sure that your website's content, structure and coding are optimised for search engine performance up to relevant standards. Regularly adding topical, informative content will pump your site up the rankings of the search engines and draw more visitors, more eyes, more business prospects. Email Newsletters and Campaigns: Unlock the Power of Direct Communication An important way to stay in contact with a customer base is through email newsletters. This, in turn, helps build repeat business. Our integrated email marketing also provides a fast way to build and send engaging newsletters and effective campaigns tailored to reflect customer connect and sales response. These systems track the open rates, click-through rates and responses, helping grow sales by fine-tuning your email campaigns. Blogging: Boost Your SEO and Establish Thought Leadership Blogging isn't just another buzzword – it's a fundamental part of any good SEO strategy. The more often you post context-relevant, high-quality content, the more likely your website will show up in search engine results, and the more you'll be able to establish yourself as an expert in your field. Denver Website Designs provides you with an easy-to-use blogging tool to readily update your content and syndicate it throughout your website, your social channels, and in email campaigns. Thu, 05 Sep 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13911/Unleash-the-Power-of-Professional-Services-for-Your-Online-Success http://denverwebsitedesigns.com/blog/13899/Starting-a-New-Business--Here-s-How-to-Plan-Your-First-Website blog Starting a business is both exciting and stressful. But one of the most difficult parts of starting on any new venture is creating a website so your new company can build a thriving digital presence.  Like any part of your business, your website will need a solid plan if you want to set yourself up for success from the very beginning. If you're not sure where to start, don't sweat it. Your trusted website design team at Denver Website Designs can help. Here's a quick overview of the steps you'll want to take when creating a plan for your new site. Identify Your Goals Before you start building your website out, you'll want to take a long, hard look at what you need the site to do and what you want it to accomplish. In other words, you'll need to identify your goals for your site. Knowing your goals can make it easier for you to make sure your new website serves your needs and sets your business up for success.  The goals you set will depend on your business and your unique situation. For example, you may want to use your site to create visibility for your brand. Or you may want to amp up sales by offering products online. Whatever your goals are, write them down so you can keep them in mind as you start developing your new website. Understand Your Target User and Customer Before you start working on your site or picking a design, you'll need to identify who your target user or customer is. This means looking at the types of people you want to attract to your business.  If you're selling products, you need to identify who you're selling to and the types of customers you want to attract in the long run. If you're offering services, you need to consider who is likely to contact you for those services. The better you understand your target user and target customer, the easier it will be to create a site that speaks to them. See What Your Competitors Are Doing Though you can come up with a website from scratch, you don't have to do it completely on your own. Instead, you can use your competitors for inspiration and to see which design elements you like and which ones you want to avoid. Take a look at the websites for your top five competitors. Take notes about what you like and what you don't like. You can then use this information to work with a website designer and create a site that incorporates the elements that are appropriate and beneficial for your industry.  Spend Time Looking at Other Sites for Inspiration Your competitors' sites can give you an idea of what works in your industry and in your area. But other sites, both in and out of your industry, can give you additional inspiration. Check out websites for businesses you support in your daily life and see what their sites look like. Read through their content. Check out their blogs, their linked social media pages, and any other parts of the site that you might find interesting.  Take notes of what you like so you can keep those elements in mind when meeting with your website design team. Establish a Budget Unfortunately, creating a high-quality business website will cost you, but that doesn't mean it has to break the bank. Remember, your site is your online storefront and your best chance to make a positive first impression for new customers and clients searching for your services. Nicer, more customized designs may cost more but could better convey your business's values. Take a look at how much you can afford to spend on your site and compare it to how much you want to spend.  This range will help you set a firm budget and give you something to discuss with the web design firm you choose to partner with. Remember, the right design firm should be willing to work within your budget. Just keep in mind that the more complex the site is, the more it will likely cost to build. You may want to speak with several designers to get an idea of what they charge. This can help you set a more realistic budget if you're not sure where to start. Figure Out Your Content Needs Once you have a general idea of what you want your site to look like and the types of features you consider to be a "must-have," you'll want to think about the content you'll post. At a minimum, you'll need pages describing your services and providing readers with a clear way to contact you if needed.  Knowing the types of content you want to feature on your site can help your design team ensure that the proper framework is set up from day one.  Wait for the Site to Be Built When you work with a website designer, they'll handle the actual site build for you. This can take anywhere from a few days to a few months, depending on the scope of your site, but we generally finish sites in 6 weeks or so. Be patient and if the design team contacts you for more details or information, respond to their questions as quickly as possible. By staying in close communication, you'll help keep the build on track and may reduce the number of delays you experience. Denver Website Designs Takes the Stress Out of Website Planning Building a high-quality website is an essential step in getting your new business up and running. And as long as you follow these tips, you'll be able to plan out your site with ease. Just make sure to leave the build to an experienced professional.  At Denver Website Designs, our team can help with everything from building a completely new site to breathing new life into your existing site. We'll work with you to make sure your site conveys your brand and your brand values clearly as soon as it's live. Contact us today to schedule a consultation and see the difference that an experienced website design team can make in your business's online presence.   Wed, 28 Aug 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13899/Starting-a-New-Business--Here-s-How-to-Plan-Your-First-Website http://denverwebsitedesigns.com/blog/13876/The-Keys-to-Beautiful-UI-UX-Web-Design-in-Denver blog The Keys to Beautiful UI/UX Web Design in Denver Denver, known for its vibrant culture and growing technology scene, is home to a variety of businesses and organizations seeking to establish a strong online presence. As the digital landscape continues to evolve, the importance of beautiful UI/UX web design cannot be overstated. In this blog, we will explore the key elements for creating stunning UI/UX web design in Denver, and how businesses can leverage these practices to stand out in the competitive digital market. Denver Website Designs is your go-to provider having delivered 100s of websites to small and medium-sized businesses in Denver. Understanding User Needs The foundation of any successful UI/UX web design is a deep understanding of the target audience and their needs. Denver, with its diverse population, requires designers to consider its residents' unique preferences. Conducting thorough user research, including surveys and interviews, can provide invaluable insights into user behaviors and preferences. This data can then be used to inform the design process, ensuring that the website or application meets the specific needs of Denver users. Simplicity and Intuitiveness In today's fast-paced digital environment, simplicity and intuitiveness are paramount. Like everywhere else, users in Denver expect a seamless and intuitive experience when interacting with a website or application. Designers should prioritize clean and uncluttered layouts, easy navigation, and clear calls to action. By simplifying the user experience, businesses can ensure that visitors to their websites can quickly and easily find the information or products they are seeking. Responsive Design for Denver's Mobile Users With mobile devices becoming the primary means of accessing the internet, responsive design is no longer optional. In Denver, where tech-savvy residents are often on the go, having a mobile-friendly website is crucial. A responsive design ensures that the UI/UX adapts seamlessly to different screen sizes and devices, providing a consistent and enjoyable experience for users whether they access the site on a desktop, tablet, or smartphone. Local Relevance and Personalization Designing with the local audience in mind can help businesses connect on a deeper level with Denver residents. Incorporating local imagery, colors, and references can create a sense of familiarity and resonance. Additionally, personalization features such as location-based content or tailored recommendations can enhance the user experience and make Denver users feel understood and valued. Visual Aesthetics and Branding The visual appeal of a website plays a significant role in shaping the user's perception of a brand. In Denver, where creativity and innovation are highly valued, businesses should prioritize visually appealing designs that reflect their brand identity. Consistent branding elements, such as colors, fonts, and imagery, can help create a cohesive and memorable experience for users, reinforcing brand recognition and trust. Usability and Accessibility Ensuring that a website or application is accessible to all users, including those with disabilities, is not only a legal requirement but also a moral imperative. In Denver, where inclusivity and diversity are embraced, businesses should prioritize accessibility features such as alt text for images, keyboard navigability, and text-to-speech compatibility. A commitment to usability and accessibility demonstrates a brand's dedication to serving all members of the Denver community. Performance and Speed Optimization In a city where efficiency and productivity are prized, fast-loading websites are essential. Designers should focus on optimizing the performance of web assets to ensure swift load times, smooth interactions, and minimal downtime. This not only improves the user experience but also positively impacts search engine rankings, contributing to better visibility for Denver-based businesses. In conclusion, beautiful UI/UX web design in Denver requires a thoughtful and strategic approach that considers the unique characteristics and preferences of the local audience. By prioritizing user needs, simplicity, responsiveness, local relevance, visual aesthetics, accessibility, and performance optimization, businesses can create compelling digital experiences that resonate with Denver residents and set their brands apart in the competitive online landscape. As Denver's technology scene continues to thrive, the demand for exceptional UI/UX design will only grow, making it an indispensable element for businesses seeking to thrive in the Mile-High City. Contact Denver Website Designs today! www.DenverWebsiteDesigns.com Ph: (303) 498-9000 Thu, 22 Aug 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13876/The-Keys-to-Beautiful-UI-UX-Web-Design-in-Denver http://denverwebsitedesigns.com/blog/13829/ECommerce-Best-Practices-In-Denver blog Introduction: E-commerce websites are now more relevant than ever. With the rise of online shopping and the increasing dependence on digital technology, businesses are moving towards e-commerce to reach and serve their customers. In cities like Denver, Colorado, e-commerce websites have played a critical role in connecting businesses with customers. Here we will discuss e-commerce websites, their significance, challenges, and how businesses in Denver can create successful e-commerce websites. Significance of E-commerce Websites: E-commerce websites have revolutionized the way businesses operate, providing cost-effective and efficient ways to reach customers. In a vibrant city like Denver, e-commerce websites allow businesses to expand their reach beyond local boundaries and cater to a wider audience. Businesses in Denver can leverage e-commerce websites to showcase their products and services to both local customers and those located elsewhere. This flexibility and scalability provided by e-commerce websites enable Denver businesses to stay competitive in a digital world. Challenges of E-commerce Websites: E-commerce websites in Denver face similar challenges as those in other regions, including: 1. Technology and Maintenance: E-commerce websites require continuous maintenance and updates to ensure smooth operations. Denver businesses must invest in technology and resources to keep their e-commerce websites up-to-date and responsive. 2. Payment and Security: Ensuring secure payment processing and data protection is crucial for e-commerce websites in Denver. Customers expect their personal information to be safeguarded during online transactions, making it essential for businesses to implement robust security measures. 3. Customer Communication: Effective communication with customers is vital for e-commerce websites in Denver. Providing timely updates on orders, deliveries, and returns can enhance the customer experience and build trust with Denver customers. How to Create Successful E-commerce Websites in Denver: Creating a successful e-commerce website in Denver involves a few key steps tailored to the local market: 1. Define Objectives: Denver businesses should define specific objectives for their e-commerce websites, considering the unique characteristics of the local market. Whether aiming to cater to local customers or expand nationally, clear objectives will guide the website development process. 2. User Experience: Denver consumers value ease of use and convenience. Ensuring a seamless user experience on the e-commerce website, especially on mobile devices, can enhance customer satisfaction and drive sales for businesses in Denver. 3. Payment Gateways and Security: Denver businesses must prioritize payment security to gain trust from customers. Implementing secure payment gateways and encryption protocols will reassure Denver customers that their transactions are safe. 4. Local Marketing: Leveraging local marketing strategies can help Denver businesses promote their e-commerce websites to a targeted audience. Utilizing local SEO tactics, participating in Denver-specific online directories, and collaborating with local influencers are effective ways to reach potential customers in Denver. Conclusion: E-commerce websites have become essential for businesses in cities like Denver, offering a platform to engage with customers and drive sales. By addressing common challenges, focusing on user experience, ensuring payment security, and implementing local marketing strategies, businesses in Denver can create successful e-commerce websites that cater to the specific needs of the local market. As Denver continues to grow and evolve, e-commerce websites will play a pivotal role in connecting businesses with customers in this dynamic city. Tue, 06 Aug 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13829/ECommerce-Best-Practices-In-Denver http://denverwebsitedesigns.com/blog/13799/Ready--Set--Develop--Launch-a-New-Website blog Creating a website is critical for any business in today's market. The ability to provide goods and services or information online is important as it provides an outlet to reach millions with seemingly endless possibilities. These companies are provided an opportunity to target new audiences and through the capabilities of a website, are able to achieve their goals while reaching new heights. Before these implementations of an online outlet, many businesses were unable to capitalize on such an opportunity. However, provided this chance of presenting themselves to world wide audiences the ability to represent with an online presence has become more common than many previously believed to be possible. The growth in retail e-commerce continues to grow considerably as time passes. Not only do more people continually gain access to the internet and all online materials but this audience is expanding exponentially. This capability associated with access only allows for businesses to reach more people and potentially grow their audience with each and every user. These options also typically follow a pattern as online users hope to expand their customer base. Plan All good ideas start with some type of plan and online marketing is no different. Businesses often begin their digital marketing with a specific plan of action which focuses on getting their message out to as many people as possible. This helps not only spread the word about any potential goods and services, but it also allows for a solid digital footprint to be established.  Design Knowing there's a plan in place for getting the word out about what a company has to offer, the next step is how this message should be relayed. The design of these characteristics often involves many popular ideas or current marketing trends to help spread the word about all the special characteristics a company has to offer. Develop Once a message has been established to capture the attention of potential online clients, the development of how it should be relayed becomes a priority. There are many different trends which are popular in today's marketplace and fitting these potential offerings with individual or group ideas becomes a critical component to targeting new clientele and the development of a full, functional, and user-friendly website.  Launch Finally, once all of the pieces are put into place for creating an online platform the marketing launch must be initiated. Not only does this often include a new website and social media push, but there are many other specifics which must also be addressed in order to capitalize on the full impact of having a successful campaign. Depending on the products, goods, or services being advertised there are many different options for relaying the best possible practice in order to achieve a high success rate. If you are ready to move your business forward by creating an impactful digital marketing strategy, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms, including forms associated with effective CRM plans, and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful website in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 31 Jul 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13799/Ready--Set--Develop--Launch-a-New-Website http://denverwebsitedesigns.com/blog/13745/Failures-To-Update-Are-Inexcusable blog Having a website is essential for all businesses in today's market. These online opportunities greatly expand a businesses' ability to reach broader audiences while helping boost customer acquisition levels never before believed to be possible. In the past, a simple brick and mortar store typically only was beneficial for those who lived within a certain area but the internet has allowed for goods and services to be purchased globally, especially for many retailers.  Over 100 million people complete some form of their routine shopping online and that's only in the United States. This stat alone makes having a website important for your business, but simply putting a few items of merchandise online isn't going to take your company to the next level. The online world is constantly evolving and business owners must recognize the need for change in order to keep up and remain relevant. As a result, failing to update your website consistently could be extremely detrimental to your bottom line for a number of different reasons. SEO Rankings Diminish If your website remains dormant for even a short time period, the impact on SEO rankings will be considerable. Consistent updates keeps customers engaged and capable of finding your online content when needed. Failures to update can leave your website doomed to irrelevance in just a short time period. Downgraded User Experience Updates not only keep your website relevant in a vast online world, but when not properly executed they also limit the user experience. Often, required updates ensure a website functions consistently and forgetting to optimize these features leaves visitors feeling frustrated with slow load times and bad functionality. Security Issues Security features are also often implemented as part of a routine update process. When websites forget or choose not to optimize the latest features, it impacts accessibility. Opening up your website and potential customer information to hackers or other ill-intended individuals can be a stain on your company's reliability. Compatibility Problems Consumers appreciate being able to easily access their content across multiple devices. This means ensuring your website functions seamlessly on all different screen sizes (laptops, desktops, tablets, phones) and other devices. A failure to update may lead to problems and a less than stellar customer experience. Market Status Your website is a tool which allows the general public access to your goods, services, and information about the business. A lot of hard work goes into building this reputation and establishing brand recognition within any industry. Ultimately, a failure to properly maintain updates forfeits all of the preceding labor to create this market status. If you are ready to move your business forward by maintaining a quality digital footprint for the overall effectiveness of your company, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms, including forms associated with effective CRM plans, and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 12 Jul 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13745/Failures-To-Update-Are-Inexcusable http://denverwebsitedesigns.com/blog/13715/How-to-Choose-the-Best-Denver-Web-Development-Firm blog In the digital age, a strong online presence is crucial for any business. This is especially true in Denver, a city known for its vibrant tech scene. Choosing the right web development firm can make all the difference. It can help your business stand out, engage customers, and drive growth. But how do you choose the best Denver web development firm? What should you look for? This guide will provide you with actionable advice and insights. It will help you understand the Denver web development landscape and make an informed decision. Whether you're a startup founder, a marketing manager, or a business owner, this guide is for you. Understanding the Denver Web Development Landscape Denver's tech scene is thriving. It's home to a multitude of web development firms, each with its unique strengths and specialties. Understanding this landscape is key to finding the right firm. It's about more than just technical skills. It's about finding a firm that understands your business, your market, and your goals. The Importance of a Strong Online Presence In today's digital age, a strong online presence is crucial for any business. It's your digital storefront, open 24/7, accessible from anywhere in the world. A well-designed, functional website can significantly boost your business. It can attract new customers, engage existing ones, and drive growth. It's not just about aesthetics, it's about creating a seamless user experience that aligns with your brand. Key Criteria for Selecting a Web Development Firm Choosing the right web development firm is a critical decision. It can make or break your online presence. But with so many options out there, how do you make the right choice? First, consider the firm's expertise and experience. Look at their portfolio and the types of projects they've handled. This will give you an idea of their style and capabilities. Next, assess their technical skills. Are they proficient in the latest web technologies? Can they create a website that's not just visually appealing, but also functional and user-friendly? Communication is another key factor. The firm should be able to understand your needs and translate them into a website that reflects your brand. Finally, consider their approach to project management. Do they deliver on time and within budget? Do they provide ongoing support and maintenance? Here's a quick checklist to help you in your selection process: Expertise and experience Technical skills Communication Project management Ongoing support and maintenance Evaluating Technical Expertise and Portfolio A firm's technical expertise is a crucial factor in your decision. You need a team that's proficient in the latest web technologies. They should be able to create a website that's not just visually appealing, but also functional and user-friendly. Take a close look at their portfolio. It will give you an idea of their style and capabilities. Do they have experience with projects similar to yours? Can they handle the complexity of your requirements? Remember, a good Denver web development firm will have a diverse portfolio. It should showcase their ability to handle a wide range of projects and technologies. The Role of Responsive Design and Mobile Optimization In today's digital age, a responsive design is not just an option, it's a necessity. Your website should look and function well on all devices, from desktops to smartphones. A Denver web development firm should prioritize this in their design approach. Mobile optimization is equally important. More people are accessing the web from their mobile devices than ever before. A mobile-optimized site ensures a seamless user experience, which can significantly impact your site's engagement and conversion rates. Custom Web Application Development Needs Every business has unique needs and goals. A top-notch Denver web development firm should be able to cater to these by offering custom web application development services. This means creating a website or web app specifically tailored to your business. Custom web applications can provide a competitive edge. They can offer features and functionalities that off-the-shelf solutions can't. When choosing a web development firm, ensure they have the skills and experience to deliver custom solutions. Assessing Communication and Understanding of Your Needs Effective communication is key in web development. The firm you choose should be able to understand your needs and translate them into a functional website. They should be able to articulate their process clearly and keep you updated on progress. Moreover, they should be open to your ideas and feedback. A good Denver web development firm will value your input and work collaboratively with you to create a website that meets your business goals. Importance of UX/UI Design in Web Development User experience (UX) and user interface (UI) design are crucial aspects of web development. A well-designed website is not just visually appealing, but also easy to navigate and use. A competent Denver web development firm will prioritize UX/UI design. They will ensure that your website is intuitive, user-friendly, and designed to facilitate conversions. This focus on UX/UI design can significantly enhance the overall effectiveness of your website. SEO Optimization and Web Development Search engine optimization (SEO) is a critical component of web development. A well-optimized website can improve your visibility on search engines, driving more organic traffic to your site. A top-notch Denver web development firm will incorporate SEO best practices into your website's design and structure. This includes optimizing your site's speed, mobile-friendliness, and content for search engines. By doing so, they can help your website rank higher in search engine results, increasing your online visibility. Project Management: Timelines and Budget Project management is a crucial aspect of web development. A reliable Denver web development firm will have a proven track record of delivering projects on time and within budget. They should provide a clear timeline for your project, outlining each phase of the development process. Additionally, they should be transparent about their pricing, providing a detailed breakdown of costs. This ensures there are no hidden fees or surprises when the final invoice arrives. Post-Launch Support and Maintenance Post-launch support and maintenance are essential for the longevity of your website. The best Denver web development firms offer ongoing services to ensure your website remains functional, secure, and up-to-date with the latest web technologies. Conclusion: Making Your Decision Choosing the right Denver web development firm is a crucial decision that can significantly impact your business. By considering the factors outlined in this guide, you can make an informed choice that aligns with your business goals and needs. photo by MARK HESSLING (https://unsplash.com/@mhessling) Tue, 02 Jul 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13715/How-to-Choose-the-Best-Denver-Web-Development-Firm http://denverwebsitedesigns.com/blog/13702/10-Tips-for-Choosing-a-Domain-Name-for-Your-New-Website blog Building a website for your business is one of the best ways to get your company's information in front of a broader audience. You'll be better able to target customers looking for services like yours who may not know about your business or be familiar with the types of services you provide. But before you can launch your site, you'll need to choose a domain name so people can find your site online. Not sure where to start? Here are a few tips that can help you get your newly built site in front of more eyes. 1. Keep It Short Your domain name is what people can type into the search bar to find your website. If it's too long, it can be difficult for people to remember let alone type on their mobile devices. And since more people are relying on mobile devices to surf the web than ever before, shorter domain names are even more important. Ideally, your domain name should be less than 15 characters long. If you need to go over that character count slightly, you should be fine. But err on the side of caution. Keep it short, simple and sweet. 2. Make It Easy to Say Take a moment to think of some domain names other businesses use off the top of your head. Chances are that they're all easy to say. Amazon.com, Progressive.com, and Shopify.com are all short and easy to say. That ease makes them more memorable which makes it easier for prospective clients to remember your business's website. If you choose a domain name that's hard to say or is confusing to say, you could alienate prospective clients and customers. 3. Avoid Using Trademarks You Don't Own Your domain name should be unique to your business, not used by someone else. And that means you'll need to make sure the name you choose isn't already in use and doesn't incorporate a trademarked phrase owned by another company. If you choose a name that someone else has trademarked or use a protected phrase in your domain name, the owner of that phrase could sue you. If this happens, you risk fines and could have to start the domain name hunt over from scratch.  4. Make Sure It's Easy to Type Your domain name should also be easy to type. Remember, people tend to search for businesses on mobile devices and trying to type symbols like hyphens, exclamation points, numbers, and ampersands can be difficult at best on a small keyboard. Ask your friends and family to type in any domain name you're considering. If they find it overly difficult, choose something else, or if you're thinking of using hyphens or other symbols, choose something else. You may need to try several iterations of a domain name before you find one that strikes the perfect balance. 5. Choose a .com Extension if You Can The most popular websites almost always use a .com extension. It's what most people think about when they're searching for a site and it's the default autofill shortcut on most mobile keyboards. If you can, try to choose a domain name that can use a .com extension. If you choose another extension like .net, .io, or .org, you risk other people typing the wrong address into their web browser. This could end up driving traffic to a competitor or even a business completely unrelated to the services you provide. 6. Make Sure It's Available Unfortunately, anyone can buy a domain name, whether they run a business related to the name or not. This means the name you're considering might not be available, and if it's not available, you won't be able to use it.  Do your due diligence and make sure the names you're considering haven't been purchased by someone else. If they have and the site is defunct or hasn't been built, you may be able to contact the owner and purchase it from them. Keep in mind that there are people who make a living selling domain names that they own to business owners, so you may have to pay a hefty price.  7. Keep It True to Your Brand Your domain name should have a clear association with your business. This is why many business owners choose to use their company's names or variations thereof when choosing a domain name. If your business's name is too long, you may be able to shorten it or simplify your domain name by choosing something like [city]+[the core service you provide].com. Use your imagination and don't be afraid to get creative. Spoiler alert: The team at Denver Website Designs may be able to help you come up with a name. 8. Brainstorm With a Domain Name Generator If you're feeling completely stumped, use technology to your advantage and get inspiration from a domain name generator. These generators let you generate dozens of ideas based on keywords that you enter into the tool. Many of these generators can also tell you if the domain name is available, too.  9. Make It Timeless As your business grows, you may end up adding new services or products to your lineup. Make sure your domain name will stay relevant as your offerings change. Rather than making your domain name highlight the types of products you offer, choose a name that is more general and can accommodate any new changes as they happen. 10. Consider Buying Variations of Your Domain Name Once you choose a domain name, you may want to buy variations of that name to prevent competitors from potentially stealing traffic from your site. Variations may include misspellings of your domain name or your domain name with a different extension like .net, .org, or .io. You don't have to host sites on these domains. You just need to own them so competitors can't buy them. Choosing a Domain Name Is an Important Part of Creating a New Site Your domain name is essential for building your online presence. Once you have a name in mind, you'll be ready to work with a Denver website designer to create your site and get things off the ground. If you're ready to take the next step toward building your online presence, Denver Website Designs can help. Contact us today to learn more.   Fri, 28 Jun 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13702/10-Tips-for-Choosing-a-Domain-Name-for-Your-New-Website http://denverwebsitedesigns.com/blog/13658/Attracting-New-Customers--How-to-Engage-With-Higher-Funnel-Visitors-on-Your-Site blog The people visiting your site typically come from all walks of life and are at all stages of the buying journey. Finding ways to convince the people who are just seeking information to ultimately purchase your products or services is essential if you want to grow your brand. That means you'll need to understand the sales funnel and find ways to engage those users in a way that doesn't feel forced or high-pressured. Here are a few tips from your trusted website design team to help you do just that.  What Is the Sales Funnel? The sales funnel is a way to identify where your customers fall in their buying journey. This allows you to create content and interact with them in a way that drives them further down the funnel until they ultimately become a paying customer. As you run your business, you'll typically see your customers fall into one of the three main categories in the sales funnel: Top of the funnel: Buyers in this stage are primarily concerned about collecting information about businesses like yours and are still trying to decide if they need the types of products or services that you offer. Middle of the funnel: Buyers in this stage are actively showing interest in your business and are certain that they need the types of services you provide. They're still deciding between working with you or your competitors.  Bottom of the funnel: Buyers in this stage are ready to work with you and typically contact your business or make a purchase on your website. Ideally, your customers will move from the top of the funnel to the bottom of the funnel on their own.  How to Engage With Your Top-of-the-Funnel Visitors While it's important to be aware of each stage and target different types of content to each type of buyer, finding ways to engage your top-of-the-funnel visitors can be tough. But reaching out to them and engaging with them is key if you want to keep your business growing in a sustainable way. Here are a few tips to help you engage with top-of-the-funnel visitors and encourage them to move further down the buying process. Set Your Site up for Success If your site is difficult to use, not optimized for mobile devices, or doesn't load quickly, you may end up driving your top-of-funnel visitors away. Take a long, hard look at your site and make sure it's set up for success. Fix any loading issues. Make sure the site is optimized for mobile devices. Collect feedback from friends, family, and existing customers to see if they've identified any pain points when using your site and fix those issues immediately. This will help you create a positive first impression and may set your site apart from your competitors. When customers find it easy to get the information they need, they'll be more likely to remember your brand and work with you in the future, even if they're not ready to make a purchase now.  Create Detailed and Informative Product/Service Descriptions Ultimately, you're concerned with convincing customers to buy your products. But when customers are just looking around and learning more about the types of products or services you offer, getting them to buy can be tough. The best thing you can do to encourage your customers to move further down the funnel is to create detailed and informative product and services descriptions.  These descriptions serve as a way to showcase why your business is better than the others by calling out the benefits your products or services provide. Make these descriptions educational, informative, and casual. Remember,  you want to appeal to as many buyers as you can and using informal language will ensure that you're not alienating anyone. Show Your Credibility Like it or not, customers will rely on reviews of your business before they move further down the funnel. They want to see what others have to say about your company and your products. Be sure to include both good and bad reviews that are easy to navigate and read on your site. This shows customers that you have nothing to hide. When they're able to see what others have to say and can learn about the common negative experiences, they'll feel more empowered to make a decision. Even better, they'll have more confidence in your brand than they might if you hide reviews from the public. Ultimately, people don't like to take chances with their money.  Don't Shy Away From Encouraging Conversions Though most top-of-the-funnel visitors are just looking for information, some will be ready to convert and commit to working with you. That means you shouldn't shy away from encouraging those conversions. Make sure your contact information is easily accessible on your site and, if you sell products online, make sure the purchasing process is easy to navigate.  You'll likely see at least a few sales each month from visitors who weren't aware that they were ready to commit to working with your business. This is a key component in growing your brand. How to Implement These Concepts You know your business and you know your customers. But how well do you know how to reach out to each type of new customer that visits your site? Unless you're an experienced web designer and content writer, you probably aren't sure where to begin. That's okay. Here are a few ways to implement these concepts in your business: Talk to your customers: Find out what your current customers like about your site and what they don't. Use this information to create a plan to revamp your site to meet their needs. Hire a pro: You have better things to do with your time than figure out how to speed up your site. Instead, work with a professional website designer and let them optimize your site. Keep tabs on your content: Create new and informative content that speaks to users at all funnel levels. This way, top-of-the-funnel visitors can easily move down the funnel without having to wait for more details. Let Denver Website Designs Help At Denver Website Designs, we're in the business of helping companies grow their online presence and improve their customers' experience every time they visit their websites. If you're ready to boost your site's performance and reach customers at all stages of the buying journey, we have the solutions you need. Contact us to schedule a demo today.    Mon, 10 Jun 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13658/Attracting-New-Customers--How-to-Engage-With-Higher-Funnel-Visitors-on-Your-Site http://denverwebsitedesigns.com/blog/13630/Demystifying-SEO-in-2024--5-Common-SEO-Myths-Debunked-for-Good blog running a business. It helps you reach new clients and makes it easier to showcase why your services and products are better than your competitors. But to make sure your site reaches those customers, you'll want to implement a solid SEO strategy. Unfortunately, there are a lot of myths about SEO circulating online, and many of them are false. Here are some of the most common SEO myths and what makes them completely and utterly incorrect. 1. You Have to Include Keywords a Certain Number of Times Keyword density is something of a buzzword. It refers to the number of times you include a specific keyword in a piece of content. For example, say you're writing a 2,000-word blog post and include your main target keyword 40 times in the article. In this case, your article's keyword density would be 2%. Some SEO "experts" claim that having a density of as much as 5% is best and sends the strongest ranking signals to search engines. That would mean you'd need to use your keyword more than 100 times in the article.  Sounds questionable, right? It is. There is no hard and fast rule for how many times you need to include your target keywords in your content. In fact, using them too many times can make the writing feel stilted or just plain bad. Instead of focusing on a specific keyword density, you'll want to use keywords where they fit naturally. Don't overdo it and always write with your readers in mind.  2. Targeting High-Volume Keywords Is Best High-volume keywords are ones that people search for most often each month. And while targeting those high-volume keywords may seem like a good idea since they're the phrases that generate the most traffic to sites that are ranking for them, you don't have to focus on them exclusively. Why? Because competition for those keywords is incredibly high. Tons of sites are already ranking for them and tons of your competitors are targeting them in their content. Instead, try to use a mix of both high-volume and low or medium-volume keywords in your content. This can increase your chances of ranking for search terms. Just make sure that the keywords you're choosing all have the same search intent, meaning they all effectively address or are relevant to the content you're writing. 3. Targeting Keywords Is More Important Than Your Content This used to be true back in the day. As early as 2007, search engines considered blog posts and pages with lists of keywords at the bottom of the page as relevant and appropriately targeting specific keywords. This has changed, but the myth is still lingering around. Now, many business owners think that targeting keywords is more important than creating quality content that incorporates their chosen keywords in a natural way. Nothing could be further from the truth. Search engines are smarter and now favor posts and sites that publish helpful content that informs the reader and gives useful information over sites that spam pages with keywords or toss keywords into paragraphs in a way that doesn't make sense.  Do your research. Write content for your readers and add target keywords where they're appropriate. As long as you prioritize quality and helpfulness over targeting keywords haphazardly, you'll be in good shape. 4. Long-Form Content Is Better Than Short-Form If you look at the posts that are ranking well for keywords you want to target, you'll likely notice that those posts are on the longer side. While there is some truth to the myth that long-form content performs and ranks better than short-form content, that doesn't mean that long-form is the only type of content you should be creating. Instead, you'll want to create a mix of long-form and short-form content. Not sure how? Consider the topic you're covering and write what you feel is needed to cover the topic in depth. Remember, you're sharing your knowledge and expertise. Some posts may end up being 500 words long while others might end up being close to 3,000. That's okay.  The key to being successful lies in creating content that adequately addresses search intent and uses headings and subheadings in a way that helps readers scan the page. Your content should also be written with humans in mind, not just search engines.  5. Your Meta Descriptions Send Ranking Signals Meta descriptions are small summaries of your page that search engines display to help readers decide if they want to read your page. This leads many to believe that well-written meta descriptions send strong ranking signals to search engines like Google. Unfortunately, this isn't the case. Meta descriptions do not influence your rank. But that doesn't mean they're useless or that you shouldn't take your time creating helpful descriptions. Remember, it's a way to entice readers into clicking on your page instead of your competitors. While meta descriptions might not send ranking signals, they can influence the amount of traffic you receive.  Use this to your advantage. Include your target keyword if you can and provide a clear and succinct description of what the page is about. Be sure to include a call to action (CTA) encouraging readers to click your link. Now, here's the kicker. Shorter descriptions are typically better. You'll want to aim for around 106 characters in total. Otherwise, your meta description could get cut off on mobile devices.  Investing in SEO Is Investing in Your Business Search engine optimization can feel a bit mystifying if you're just getting started, and with all the myths circulating about SEO and what you should and shouldn't do, it can be easy to head down the wrong track. Instead of trying to manage things on your own, let an experienced team help.  At Denver Website Designs, we understand the nuances of SEO and can help you create and implement a strategy that works for your business now and in the long term. Contact us today to schedule a demo or to request more information about our services.  Fri, 31 May 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13630/Demystifying-SEO-in-2024--5-Common-SEO-Myths-Debunked-for-Good http://denverwebsitedesigns.com/blog/13619/Critical-Navigational-Features- blog Website design plays a critical role in the functionality of any visitor's experience. As potential customers come across available offerings of interest, being able to move about a website and find the needed information is extremely important. If these details aren't found quickly, then it is possible visitors may immediately leave and look elsewhere for their needed goods or services. When this happens, not only does your company lose business, but it also may lead to a bad reputation when it comes to customer experience.  New research shows website navigation may be losing you customers and being able to understand why this is happening helps promote results. If corrections can be made to the navigational features on your website for a quality user experience, then these steps should be executed to allow for the best overall experience. Many components should be examined to construct an easily navigable website, but there are a few key features which should definitely be highlighted. Access Having a website with easily accessible and visible links makes both the information and movement online much easier. Not only will visitors easily be able to locate the information they are seeking, but the functionality also keeps potential customers happy and engaged as they examine details of your business. Priority Links should be placed with priority in mind and with specific intent. When designing your website, the goal shouldn't be to simply provide information but adjustments should be considered for how consumers will interact with your page. Having priority links placed in key areas with ample information, should boost performance and the receptiveness of visitors. Mobile As more and more people access the internet via their cell phone, tablet, or laptop, being able to customize your website for these various screen sizes remains important. In addition, how the navigational features of your site display within these different layouts is also critical to a quality user experience. If individuals are unable to navigate the site due to glitches, crowded text, or non-functional links on their phone, then expect them to look elsewhere for whatever they are hoping to find. Simplistic As with many ideas and concepts, keeping things simple is often better than overdoing it with unnecessary verbiage or excess links. This same idea can be applied to website design, especially when dealing with the navigational features. A few simple links to help move around the site, explore goods or services, and locate valuable information are typically all that is needed for a quality user experience. If you are ready to move your business forward by maximizing the navigational tools of your website, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 29 May 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13619/Critical-Navigational-Features- http://denverwebsitedesigns.com/blog/13604/How-to-Rebrand-Your-Site-Without-Losing-Your-SEO-Gains blog As your business grows, you may encounter growing pains or see that your customer base just isn't jiving with your current product offerings. This isn't a bad thing—but it does mean you'll want to pivot to address those concerns. One of the best ways to do that is to implement a rebranding campaign. This lets you present your company effectively as a new organization or at least as a new version of the company your customers have come to trust. And one of the key things you'll need to do when rebranding is to rebrand your website. Unfortunately, many businesses end up losing their SEO gains when rebranding their sites. Here's how rebranding can impact your SEO and what you can do to reduce a potential negative impact. How Rebranding Can Impact Your SEO Efforts The way that rebranding will impact SEO largely depends on the features you're changing. But some of the common features that could impact your site's SEO include the following: Changes to your keywords, overall clicks, impressions, and organic search rankings Lost pages without 301 redirects in place  Changes to your domain name that could impact domain authority That doesn't mean you can't rebrand your site. It just means you need to be mindful of how you do it. How to Rebrand Without Tanking Your SEO Efforts Though it's normal to see at least some change in your site's ranking and performance after a rebrand, there are a few things you can do to mitigate that negative change. Here are a few tips to keep in mind. Figure Out Your Refresh Goals Before You Start Before you start your rebranding process, you'll want to identify the goals for the rebrand. Are you looking to launch an entirely new business? Are you opening a new division with new products and services? Did you recently purchase an existing business but want to put your personal touch on the site? Whatever your reason for the rebrand, make sure you understand what you want to achieve and why. This will help you navigate the process and make sure the site holds up to your vision and your long-term goals. Choose a Professional Website Design Partner Rebranding your site can be a major project, and if you're not careful, you could end up with pages that drive users away or aren't accessible for those with disabilities. And when the user experience tanks, your rankings and performance may take a hit. Working with an experienced website design team can help you preserve your site's rankings and reduce the impact that the redesign and rebrand will have on your SEO.  Review and Update Your Existing Content Rebrands are the perfect time to breathe new life into your content and make sure it aligns with your current goals. But it's also a great time to update existing content to make sure it speaks to your new brand image. Go through each page on your site and make the necessary updates to all of your main landing pages.  If you have an already developed blog, consider performing a content audit and seeing which pieces are underperforming or not performing at all. You may be able to revise and optimize those pages as part of your brand refresh and capture new organic search traffic. Over time, this can help boost your rankings. Inspect Your Site's Hyperlinks Anytime you're making significant changes to your site, you can and should go through all of the hyperlinks on your site. Check for any misspellings in the URLs that you'll want to update, look for broken links, and watch for outdated pages that no longer fit your brand, your services, or your product offerings. If you have any broken links, make sure to either delete those pages or implement the appropriate redirects to your new URLs. Update Your Google Analytics and Contact Info as Needed If you're changing your domain name to fit a new brand name, you'll need to update it across several platforms. Start by updating your URL in your Google Analytics account. This way, all of the information you're tracking will be for your current URL, not an outdated website that's no longer live. You'll also want to update your URL across your social media pages, Google location pages, and any other platforms you partner with for listings.  Make the Announcement The last thing you want to do after a rebrand is leave your current customers thinking that you're no longer in business. Make a plan to announce your rebrand across your social media profiles, through press releases, and more. This publicity can help you reduce the impact your rebrand has on your SEO and makes it easier to retain customers. Your announcements can be simple—just make sure to let people know that your old brand has become Create an Updated Content Strategy Once your rebrand is done, you'll want to create an updated content strategy. This governs the types of blogs you're creating, the types of landing pages you'll create, when you'll post new content, and more. You may need to do additional keyword research to target terms that are true to your new brand and image. But remember, you can always hire an experienced content specialist to handle this for you. Denver Website Designs' content team can help you create quality content that will help you rank for your target terms. This can help you recover any lost rankings resulting from your rebrand. Let Denver Website Designs Help Implementing a rebrand takes time, but the results will likely be well worth the effort. Just remember that you don't have to manage it all on your own. Denver Website Designs is here to help, whether you're looking for a small brand refresh with an updated logo and color scheme or want to completely rebrand your business and revamp your online presence. Contact our team to discuss your vision and see the difference that an experienced website design firm can make in building your business's online presence.   Wed, 22 May 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13604/How-to-Rebrand-Your-Site-Without-Losing-Your-SEO-Gains http://denverwebsitedesigns.com/blog/13342/9-SEO-Tasks-That-Have-Big-Impacts-on-Your-Site-s-Performance blog When it comes to generating reliable website traffic, finding ways to improve your website's SEO is essential. Though search engine optimization takes time, there are a few tasks that you can do now which could have a huge impact on your site's performance and rankings. This is especially true if you worked with a website designer to redesign your site and are worried about seeing a dip in rankings. Consider turning your attention to your SEO efforts and taking care of these tasks as you get started. 1. Adding Alt Image Text If your site has images used on any of its pages, adding alt image text is a great idea. Alt image text is essentially a short description of what's happening in the image. These descriptions are designed to help visually impaired individuals better understand what's on the page.  Most descriptions are just a sentence long, but you can do a lot with that limited text. Include relevant keywords when possible to further boost your SEO efforts and focus on creating concise and accurate descriptions with those keywords.  2. Implementing an Internal Linking Strategy Internal links help search engines figure out and identify your site's structure while also helping you boost authority of your page. Use this to your advantage and look for ways to incorporate highly relevant internal links into your content when possible.  If you're not sure where to start, take a look at your blog. Within each post you create, you'll have at least several opportunities to link to other pages on your site. Once you identify those opportunities, try to structure the anchor text to fit one of your target keywords or a natural variation of one.  Say you're a plumber trying to educate readers about their water heater. In your blog, you encourage readers to work with an experienced water heater repair technician when dealing with repairs. You could link to your water heater repairs service page using the anchor text "water heater repair" or "water heater repair technician."  3. Optimize for Mobile Devices Mobile devices format websites differently, but search engines tend to prioritize sites that are optimized for both desktop computers and mobile devices. Pull your website up on your phone or tablet. If it displays all of the information your desktop site does, you're likely in good shape.  But if you notice that the site isn't displaying properly, tweak the settings. You may be able to optimize your site with a few clicks on your site's content management system. But if you can't or you're not comfortable doing it, work with your website design team and let them handle it for you. 4. Focus on Site Speed Site speed often impacts your target users' experiences when visiting your stie. But did you know it can also impact your SEO? When your site is slow, your bounce rate (the rate at which people click away from your pages) can increase. This sends negative ranking signals to search engines that may end up prioritizing sites that people are spending more time on. By improving your site's speed and fixing elements that are lagging or not loading, you'll improve your SEO in the long run. 5. Create New and Fresh Content Search engines reward sites that publish new content regularly. That new content shows that your business is actively involved in building your online presence and also gives you a chance to target additional keywords to reach new customers. If you've been neglecting your content creation efforts, start now. Create blogs that answer your clients' most frequently asked questions and provide deeper insight into the services or products you provide.  6. Clean Up Broken Links Broken links often tell search engines that your site isn't up to date. And since search engines like to send traffic to sites that are active and up to date, those broken links could send you lower in the search engine ranking pages. Review your links and remove or replace any links that are broken or incorrect. This will help search engines recognize that your site is still active, current, and trustworthy. 7. Give Your Meta Descriptions Some Love Your meta descriptions tell search engines and your site's visitors what each page is about. It's up to you to create them. While search engines may occasionally pull snippets of content from the page to fill out the meta description, they don't always do so in a good or useful way. Check your meta descriptions and give them an update. Incorporate a target keyword for the page whenever possible and, ideally, keep your descriptions at around 150 characters in length. This way, they'll be displayed properly and won't get cut off. 8. Check Your Title Tags Your title tags for each page on your website serve to tell readers what the page is, but they also send strong ranking signals to search engines. Check the title tags on your site and revise them if needed. Ideally, you'll want to incorporate one of your target keywords and your business name. But keep in mind that title tags will get cut off if they're too long. Try to keep your title tags between 50 and 60 characters long in total.  9. Refresh Your Keyword Research Search habits can change frequently which means you'll want to review and refresh your keyword research regularly. Using tools like SEMRush or Ahrefs, see what types of keywords your competitors are ranking for and consider targeting those keywords as appropriate. If you're not comfortable doing this on your own, partnering with an SEO specialist may be a better fit. They'll be able to conduct keyword research for you and can make recommendations on any updates that could benefit your site and improve your rankings. Let Denver Website Designs Help If you're worried about your site's SEO, these tips can help you boost performance. But if you're like most business owners, you have better things to do than worry about site maintenance, content creation, and updates. Denver Website Designs is here to help. Contact us today to learn more and let our team take the stress out of maintaining your website.   Fri, 10 May 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13342/9-SEO-Tasks-That-Have-Big-Impacts-on-Your-Site-s-Performance http://denverwebsitedesigns.com/blog/13297/What-Makes-Your-Site-Look-Untrustworthy--8-Signs-to-Watch-For blog Your website can be the first exposure that customers and clients have to your business. When it's well designed and provides customers with useful information, they'll be more likely to contact you about your services or make purchases from your business. But when your site looks untrustworthy, they may not want to work with you. Worse, they could end up supporting your competitors. So, what makes your site look untrustworthy? It goes far beyond slow load times.  1. Outdated Design Elements If your site looks like it was built in the early 2000s, it may appear untrustworthy to your customers. Remember, your customers expect your site to be as modern as your company is. If they think the site hasn't been updated in decades, they may assume that your business is no longer up and running. The best thing you can do is work with a professional website design team and let them get your site up to the current standard. 2. Spelling Errors The content on your site should look and read as though it was written by a native speaker. If you have spelling errors or tons of grammatical mistakes, customers may think your site is spoofing a legitimate business. When people from foreign countries impersonate a company, they often miss spelling and grammatical mistakes that a native speaker would catch with ease. This can lead to customers abandoning your site in favor of your competitors simply because they don't think it's real.  3. Outdated Information Great websites that inspire confidence in your customers and clients are updated regularly. Remember, customers can see the publication dates on your blogs and the copyright date on your site at the bottom of the page. If you haven't updated anything recently (think within the last year), they may assume that your site is outdated and the services you provide or the products you're selling might not be current. And if you have old sales promos floating around your site, they may assume that your business is no longer running.  Make sure your site is up to date and displays the most recent update dates for your relevant pages. This will show customers that you're still active and up and running.  4. Pop Ups Galore In limited quantities, popups can be effective ways to advertise sales, promotions, and events. But it's rare that customers enjoy tons of in-your-face advertisements all over your pages. If your site has pop ups that are difficult to close, keep reappearing as your customers scroll down the page, or cover most of the page, customers may not feel that your site is trustworthy.  Keep your pop ups to a minimum and let your design team help you create effective ads that your customers will love. You may find that ditching popups altogether in favor of beautiful hero images may be a better choice.  5. Missing SSL Certificates Security certificates or SSL certificates help protect your customers' information from hackers and scammers. While your site may be well designed and load quickly, many customers will feel it's untrustworthy if you don't have that certificate in place.  Check with your site administrator to check on your certificate. If you don't have one, your current certificate expired, or it's about to expire, invest in a new certificate as soon as possible.  6. No Contact Information Customers like to feel that online businesses function just like brick-and-mortar businesses. This means they want to have a way to contact the company if anything goes wrong or if they have a question about the services and products being offered. If you don't have clear contact information on your site, it may send signals that your site and your business just aren't trustworthy.  You don't have to go overboard with your info. Just including an email address or business phone number can go a long way toward inspiring confidence in your brand and your website. You may even want to set up a contact form that customers can fill out to request more information about products or your business's policies. Just make sure to set up an autoresponder email that tells your customers that you received their email.  7. Missing or Hidden Reviews The most successful and trustworthy sites include easy-to-read and navigate reviews for products sold on the site. If your site doesn't have reviews, hides the review pages, or makes it difficult for customers to access the reviews posted for your products, it may leave your customers feeling like you're hiding something. Not only will this lead them to lose confidence in your site—it could also cause them to lose confidence in your business.  Let your website design team help you make your product reviews accessible and easy to navigate. They'll make sure all images display correctly and that your site gives customers the chance to sort reviews in a way that works for their needs. 8. Blank Web Pages The pages linked in your navigation menu should provide valuable information to your customers and clients. If your pages are blank, showing an "error 404" message, or still have placeholder copy like "lorem ipsum dolor," it could leave visitors feeling like your site isn't up and running anymore or that you're effectively operating a scam rather than selling products or services.  If you have blank pages, let your content specialist either build those pages out or remove them from your site. Blank pages just add to your customers' frustration when trying to navigate your site and may make it harder for them to find the information they need. Let Denver Website Designs Help If you're seeing a decrease in traffic or notice that your site has one or more of these warning signs in place, it's time to give your site a little TLC. Denver Website Designs is here to help you get your site up and running in a way that makes your customers feel confident in your brand and your products.  Our dedicated designers will work with you to bring your vision to life. Contact us today to schedule a consultation and see the difference that a modern, well-designed site can make in your business.  Fri, 26 Apr 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13297/What-Makes-Your-Site-Look-Untrustworthy--8-Signs-to-Watch-For http://denverwebsitedesigns.com/blog/13260/What-Makes-Your-Site-Look-Untrustworthy--8-Signs-to-Watch-For blog Your website can be the first exposure that customers and clients have to your business. When it's well designed and provides customers with useful information, they'll be more likely to contact you about your services or make purchases from your business. But when your site looks untrustworthy, they may not want to work with you. Worse, they could end up supporting your competitors. So, what makes your site look untrustworthy? It goes far beyond slow load times.  1. Outdated Design Elements If your site looks like it was built in the early 2000s, it may appear untrustworthy to your customers. Remember, your customers expect your site to be as modern as your company is. If they think the site hasn't been updated in decades, they may assume that your business is no longer up and running. The best thing you can do is work with a professional website design team and let them get your site up to the current standard. 2. Spelling Errors The content on your site should look and read as though it was written by a native speaker. If you have spelling errors or tons of grammatical mistakes, customers may think your site is spoofing a legitimate business. When people from foreign countries impersonate a company, they often miss spelling and grammatical mistakes that a native speaker would catch with ease. This can lead to customers abandoning your site in favor of your competitors simply because they don't think it's real.  3. Outdated Information Great websites that inspire confidence in your customers and clients are updated regularly. Remember, customers can see the publication dates on your blogs and the copyright date on your site at the bottom of the page. If you haven't updated anything recently (think within the last year), they may assume that your site is outdated and the services you provide or the products you're selling might not be current. And if you have old sales promos floating around your site, they may assume that your business is no longer running.  Make sure your site is up to date and displays the most recent update dates for your relevant pages. This will show customers that you're still active and up and running.  4. Pop Ups Galore In limited quantities, popups can be effective ways to advertise sales, promotions, and events. But it's rare that customers enjoy tons of in-your-face advertisements all over your pages. If your site has pop ups that are difficult to close, keep reappearing as your customers scroll down the page, or cover most of the page, customers may not feel that your site is trustworthy.  Keep your pop ups to a minimum and let your design team help you create effective ads that your customers will love. You may find that ditching popups altogether in favor of beautiful hero images may be a better choice.  5. Missing SSL Certificates Security certificates or SSL certificates help protect your customers' information from hackers and scammers. While your site may be well designed and load quickly, many customers will feel it's untrustworthy if you don't have that certificate in place.  Check with your site administrator to check on your certificate. If you don't have one, your current certificate expired, or it's about to expire, invest in a new certificate as soon as possible.  6. No Contact Information Customers like to feel that online businesses function just like brick-and-mortar businesses. This means they want to have a way to contact the company if anything goes wrong or if they have a question about the services and products being offered. If you don't have clear contact information on your site, it may send signals that your site and your business just aren't trustworthy.  You don't have to go overboard with your info. Just including an email address or business phone number can go a long way toward inspiring confidence in your brand and your website. You may even want to set up a contact form that customers can fill out to request more information about products or your business's policies. Just make sure to set up an autoresponder email that tells your customers that you received their email.  7. Missing or Hidden Reviews The most successful and trustworthy sites include easy-to-read and navigate reviews for products sold on the site. If your site doesn't have reviews, hides the review pages, or makes it difficult for customers to access the reviews posted for your products, it may leave your customers feeling like you're hiding something. Not only will this lead them to lose confidence in your site—it could also cause them to lose confidence in your business.  Let your website design team help you make your product reviews accessible and easy to navigate. They'll make sure all images display correctly and that your site gives customers the chance to sort reviews in a way that works for their needs. 8. Blank Web Pages The pages linked in your navigation menu should provide valuable information to your customers and clients. If your pages are blank, showing an "error 404" message, or still have placeholder copy like "lorem ipsum dolor," it could leave visitors feeling like your site isn't up and running anymore or that you're effectively operating a scam rather than selling products or services.  If you have blank pages, let your content specialist either build those pages out or remove them from your site. Blank pages just add to your customers' frustration when trying to navigate your site and may make it harder for them to find the information they need. Let Denver Website Designs Help If you're seeing a decrease in traffic or notice that your site has one or more of these warning signs in place, it's time to give your site a little TLC. Denver Website Designs is here to help you get your site up and running in a way that makes your customers feel confident in your brand and your products.  Our dedicated designers will work with you to bring your vision to life. Contact us today to schedule a consultation and see the difference that a modern, well-designed site can make in your business.    Wed, 17 Apr 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13260/What-Makes-Your-Site-Look-Untrustworthy--8-Signs-to-Watch-For http://denverwebsitedesigns.com/blog/13061/Denver-Website-Designs--Front-end-Development-Issues-To-Avoid blog Website creation is an important process for businesses as their usage is critically important and often tied to success. By implementing a concrete design concept, businesses will capitalize on the expanding reach of having a website to advertise, relay information, and offer opportunities for potential customers to learn about their available options. These important aspects not only provide benefits to the business, but often there is also helpful information available on a website for consumers as well. This win-win situation is an excellent way for businesses to boost sales, but it only applies when the website is built, designed, and functioning properly. Every business needs a website for each of these reasons, but when not operating appropriately, the results can be detrimental. For example, imagine you are traveling into a new place and it's time to eat. Most individuals will immediately look to their phones, trying to find a popular local spot or familiar chain restaurant to grab some food. Owners of the best local eatery in town are constantly competing with those regional and nationwide chains advertising along the highway but proper website design can put their eatery in the hands of those hungry travelers. However, if when the site is being accessed it doesn't load quickly enough, fit to their particular screen correctly, or is riddled with broken links, then the traveler's next option is likely to be selected but - when working properly - it's likely a win for the local business. Being able to avoid these front-end development issues keeps your business on track and competitive, all while boosting the bottom line. Broken Links One of the most common front-end issues web developers deal with is broken links. Depending on the depth of your website and just how many avenues are created for visitors to explore, being able to create a design where each functions properly is important. These links should be accessible, noticeable, and easily available for consumers as they search throughout your site. Unfortunately, if visitors are greeted with an abundance of broken options they are likely to look elsewhere and may never return. Image Issues Another familiar issue with websites is the misuse of images. Depending on the particular image being used, there are a handful of things those responsible for its insertion onto the website should consider, including: resolution, size, pixels, crop characteristics, and others. Each of these, if not properly designed on the front-end can be problematic for a website's functionality. Excessive Code Having poorly written code on your website is detrimental to its performance in rankings among online search engines. Everyone in business understands the importance of SEO (search engine optimization) and anything which can be done to combat these issues should be executed. Getting rid of duplicate code and other unnecessary writing on the front-end should not only improve your website's performance but also the ability of others to locate it when searching for related goods and/or services. If you are ready to move your business forward by minimizing front-end development issues, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 04 Apr 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13061/Denver-Website-Designs--Front-end-Development-Issues-To-Avoid http://denverwebsitedesigns.com/blog/13025/Five-Critical-Upgrades-To-Boost-Traffic blog A website serves multiple purposes for any business and making yours stand out from the competition often requires professional assistance. Understanding your client base is extremely important in helping create a specific website design and style potential customers will enjoy, boosting traffic - and in turn, sales. A proper implementation of these characteristics also helps determine staying power for businesses as they begin a journey to profitability. Web development can improve any business's performance and understanding how to implement these features remains incredibly important. With a solid focus on website development and content creation, business owners can utilize proven concepts to boost the number of visitors on their website. This increase in traffic helps ensure each message is receiving the proper public consumption through a continued focus on online creativity.   Refresh Content One of the most important aspects of any website is its content and updating this regularly is critical to keeping things fresh. Up-to-date information should always be available, in addition to the most recent offerings and options from a business. This accurate and updated information helps keep all portions of a customer base engaged and happy to return as time passes. Update Contact Information Another critical component of any website is to have updated contact information. As individuals, items, or services change, this information should immediately be reflected on the website. Serving as the go-to source of available options from a business, this information remains extremely important. Add Video One of the most important developments in website creation over time, has been the implementation of video. As more and more social media gravitates toward short, edited, entertaining videos, the same is also true for a stand-alone website. These additions not only assist in bringing in new clientele, but they also open up possibilities for a more engaged audience. Behind-the-Scenes Improvements Enhancing the functionality of a website is also important to consumers in every business field. If your website is in desperate need of a back-end repair to improve loading speeds, graphics, links, and other functionality aspects, then updates should be scheduled immediately.  Accessibility Another important feature which helps get more eyes on your business website is to make the information enjoyable across a variety of different platforms. Once online, the access is available but providing everyone an opportunity to easily enjoy information via different sized screens (laptop, phone, desktop, tablet, etc.) becomes problematic. Building a website with the versatility to adjust on each of these elements is important. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to  you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Tue, 26 Mar 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/13025/Five-Critical-Upgrades-To-Boost-Traffic http://denverwebsitedesigns.com/blog/12994/Denver-Website-Designs--Why-Development-Matters blog Creating a website is one of the most important steps any business can make in today's market. Not only will this newfound advertising tool help put items in front of potential customers, but it also creates a foundational public image for your company. Understanding the importance of these characteristics is essential in helping to grow a business. Having a solid plan is essential for not only boosting current sales, but helping set the stage for a long-lasting establishment within the industry best fit for your offerings. Every business needs a website, but far too many owners forget to focus on the most important aspect of these online platforms. Understanding the key figures behind development and how each characteristic boosts performance is extremely important. Through proper web design and development, businesses can capitalize on any information received and the results of their efforts. First Impression A website is often how many potential customers come to find out about your business. This capability provides a first-impression that is extremely important because far too many consumers move quickly on to competitors if their initial interactions aren't met with appropriate action or speed. Customer Metrics Online marketing offers a whole new level of facts and figures associated with retail capabilities on the world wide web. Understanding how these customer metrics fit into future updates is important so adjustments can be made to capitalize on the best performances of any business. Competitor Difference For customers who may not be familiar with your business offerings, understanding how a quality website design sets your company apart from competitors is essential. Even small changes may aid in helping boost a customer's feelings when electing to choose between two subjects. Cost Efficient Outsourcing website development is also a cost-efficient option for businesses. Not only will there always be a full-time team focused on your digital presence, but owners can also rest easy knowing turnover becomes a non-issue. The savings associated with choosing an outside source to design, build, and edit your content allows for resources to be directed elsewhere - guaranteeing the best possible return. Operating Hours One of the most beneficial components of developing a website for your business revolves around online retail. Unlike many brick and mortar storefronts, the world wide web operates around the clock, seven days a week - helping boost sales and reach audiences across the globe. If you are ready to move your business forward by developing a functional and interactive website, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms, including forms associated with effective CRM plans, and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 15 Mar 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12994/Denver-Website-Designs--Why-Development-Matters http://denverwebsitedesigns.com/blog/12914/Trends-Your-Denver-Website-Design-Team-Wants-You-to-Ditch-in-2024 blog How often do you think about your website? If you're like a lot of business owners, you stopped worrying about it as soon as it was set up. But letting your website sit for years on end is a surefire way to ensure that the features in place are outdated at best and detract from your users' experiences at worst.  Your trusted Denver web design team at Denver Website Designs wants to help you keep your site looking great, and that means knowing which trends you'll want to ditch this year. Here's are some elements and features that are guaranteed to make your site look outdated. Animations for Animation's Sake Animations can make your website more dynamic and draw attention to features or products you want your customers to click on. But those animations should always serve a purpose. Adding animations for the sake of having them and at the expense of your site's user experience can make your site look and feel outdated. A few years ago, making images dance or move when users moved their cursors over them was incredibly popular. These animations didn't do anything—they just made the page temporarily more visually interesting. Now, those features slow speeds and can end up leaving your customers feeling more frustrated every time they visit your site. If you're currently using them in your design, it's time to stop and take a long, hard look at what those animations are accomplishing. If they're not serving a purpose or you're no longer happy with them, get rid of them. Using Too Much White Space on the Page Minimalistic website design is on the rise, but there's a fine line between a truly minimalist site and one that has so much white space it's distracting. If you jumped on the trend right at the beginning and tried to mimic Apple's look and feel, you may be better served by dialing it back. Reducing some of the whitespace on the page can actually make your site more user-friendly. Consider condensing the elements on your site, just a touch. This will let you maintain a more minimalist feel while reducing the amount of scrolling your users have to do to find the information you're looking for. Not sure how much whitespace is too much? Let your Denver website design team help. Relying Solely on Stock Photos Stock photos have a place, but if you're using them throughout your website, your pages can start to feel stale fast. These images all look staged and make it hard to showcase your personality and the uniqueness of your brand. Consider investing in a photography session for your company. If you sell products, make sure your product photos are of the items you sell, not generic versions you found online. And if you're a service provider, consider letting a photographer take pics of your team while they work.  Customers will be able to see you on the job and know that the people working on their home are the same ones featured on your website. This makes your brand feel more personal and can inspire more trust in your company than stock photos ever will. Not Adding Diversity to Your Site Customers love to see themselves represented online, and including photos of a single age group or race can make it harder for them to do that. Instead, make sure the photos you choose are as diverse as your customer base truly is.  Be more selective when choosing photos from stock photo databases and let your website design team know more about your target customers. This will help them tailor your site in a way that speaks to everyone. Using Header Carousels Header images or hero images can catch the eye, but if you have a carousel feature as your header (images that change in a sequence on set intervals), your page will look outdated. Remember, customers don't come to your page to wait for a new slide to load. They want information quickly. It's why they'll scroll down on a page rather than watching your header carousel. Use this to your advantage and present the information in a vertical way. If you have sales and promos, list those sales in the order you want them to appear. And use a static header (one that doesn't change) to call attention to what you want to highlight most. Popups Popups used to be all the rage. Now, they're one of the biggest annoyances. It's why many browsers have built-in popup blockers in place.  If you're trying to showcase promotions and discounts with popup windows, now is the time to stop. Work with your website design team to create a more effective strategy and bring your website into the future. Hit Counters Back in the early 2000's, many websites had hit counters or visitor counters to show how many people were stopping by. This was useful information, and it still can be, but you shouldn't be advertising the number of visitors your site receives.  If you currently have a visitor tracker that's visible on your site, it's high time to ditch it for good. Most modern sites track this information on their own and only make it visible to you when you're logged into your site's back end.  What You Should Do Instead Instead of keeping these outdated trends and elements for the foreseeable future, redo your site and bring it into the future. Just make sure to work with an experienced Denver website design team and let them revamp your site in a way that works for your business and your goals.  Make Sure Your Site Is Trending for the Right Reasons If your site isn't performing the way you want it to or just doesn't have the features your customers need to better access your products and services, it's high time to give it an upgrade. Let Denver Website Designs help you bring your vision to life. Our team of experienced designers will work with you to create a site that you'll love for years to come. Contact us today to schedule a demo. Thu, 22 Feb 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12914/Trends-Your-Denver-Website-Design-Team-Wants-You-to-Ditch-in-2024 http://denverwebsitedesigns.com/blog/12867/Denver-Website-Designs--Why-Change-Is-Good blog Change is inevitable, but often people don't accept it with open arms. Instead, many are reluctant to make changes, especially if they have done things a certain way for quite some time. However, being able to adapt and adjust is one of the most essential components to surviving in business and those who make the right moves often end up leading the way. The same is true for online marketing and being able to adapt, update, and adjust your company's website as needed. Far too often, time and money is spent on developing a product and once launched, the website remains unchanged for years - even when all signs point towards it desperately needing a makeover. Every business needs a website, especially in today's global economy. Providing a centralized location for all business information on goods and services, as well as a place to reach potential new customers, the online world offers exceptional advantages. Being able to tap into these resources is important, but understanding why and when updates should be instituted will keep your website fresh and functional well into the future. Outdated Appearance If your current site appears a bit outdated, then odds are it could use an update. Don't wait to be left behind, choosing to make a change early helps in keeping customers engaged and actively looking at your business offerings instead of quickly leaving for a potential better option. User Analytics As technology increases, so too has the capability to track data sources in an online world. These measures direct business owners as to which portions of their website are actively working and those which may need an adjustment. By combing through these analytics, owners can pinpoint precisely where a website update may be the most beneficial. New Information If your company has new information needing to be relayed onto customers, then an update may also be warranted. This important aspect can be relayed in a variety of different fashions and utilizing an updated website approach may influence SEO and other factors as it relates to the existing customer base. Mobile Access Another important feature for websites today is an ability to adapt and be versatile on mobile platforms. As more and more people access the internet via a smartphone, tablet, or similar device, ensuring the content you've put online translates to these different sized screens is extremely important. If any current offerings aren't being relayed properly, then it's definitely time for an update. If you are ready to move your business forward by providing necessary updates on your website, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Start enjoying the benefits of a successful website in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 08 Feb 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12867/Denver-Website-Designs--Why-Change-Is-Good http://denverwebsitedesigns.com/blog/12844/The-Quick-and-Easy-Guide-to-Redesigning-Your-Website blog Your website is more than a way to advertise your products and services. It's a way to attract customers and convince them to work with you instead of your competitors. When your site is outdated, it can end up driving those customers away and may leave your current supporters with the impression that you're not keeping up with the times. If you find yourself in this situation, the best thing you can do is redesign your website. And if you're like most business owners, the thought of overhauling your site feels overwhelming. We've got your back. Check out our quick guide to help you get started on the right foot. Identify Why You're Redesigning Your Website Before you make any changes, you need to know why you're redesigning your site. That means taking a long, hard look at what each page is like and where it might be falling short. Pretend you're one of your customers. Look at your site from their perspective. Take notes of things you like and things that just aren't working well or look outdated.  Here are a few things to be on the lookout for. If your pages look like they were created in 2005, they're outdated and need to be overhauled. If the colors look off or the fonts are inconsistent, your site needs to be revamped. And if you've recently redesigned your logo or adopted a new brand persona and your pages don't reflect who you are as a company, a full redesign will help. Analyze Your Site's Performance As Is Though redesigning your site often comes down to overhauling the entire site, there may be some pages worth salvaging or retaining—just with an updated layout. Analyze each page's performance. You can do this with tools like SEMrush, Google Analytics, and Google PageSpeed Insights. The pages that aren't getting traffic or have a high bounce rate (people clicking away from the page) should be overhauled. But the pages that are driving traffic, have people staying on the page for at least a few minutes or are otherwise beneficial to your brand likely only need a light touch. By retaining the content and layouts that work, you'll reduce the risk of losing traffic with your site redesign. And by updating the pages that are falling flat, you'll increase your chances of improving performance and ultimately driving sales. Look at Your Closest Competitors Your goal should always be to stand out from your competitors. While it might seem counterintuitive, it's always a good idea to see what your competitors are doing before starting a website redesign or refresh. This helps you identify what's working, which features you like, and which types of elements you want to incorporate into your site.  Pull up the sites for two or three of your closest competitors and take notes on what you like. Remember, your goal isn't to copy them. It's to take your site one step ahead of theirs and make it stand out more than their sites. Don't worry—an experienced website design team can help you do just that. You don't have to redesign your site on your own. Identify Your Target User Ultimately, your business won't appeal to everyone and that's okay. It just means your site won't have to appeal to everyone, either. So, take your time and figure out exactly who the target user of your site is. You'll want to incorporate features that speak to that user. For example, if your target consumer is older, you'll want to prioritize easy-to-read fonts and high-contrast colors.  Start Updating Your Pages Once you have a good idea of how you want your site to look and the types of features you want it to have, you're ready to start making updates. If you're comfortable with basic website design and maintenance, you may be able to make those updates on your own. But keep in mind that updating and redesigning pages takes time. You'll likely be better off working with an experienced website design company.  These professionals can completely overhaul your site, implement updates, and find ways to make your pages stand out much faster. Even better, they'll be able to handle the task from the ground up. You'll be able to focus on running your business without having to worry about spending hours getting the fonts on your site just right. Pay Close Attention to Mobile Responsiveness These days, most people surf the web on mobile devices like smartphones and tablets instead of desktop computers or laptops. That means your site needs to be mobile-responsive across the board. As you redesign your site, take the time to update each page in mobile view as well. Make sure the pages load correctly and that all page elements work in mobile view. If you notice any issues, you may need to tweak the design or revise certain elements to make your pages load correctly. Spare Yourself the Hassle and Work With a Web Design Team Redesigning your website is a great way to breathe new life into your business's online presence. But you don't have to handle the redesign on your own. At Denver Website Designs, our team can help you transform your outdated site into one that your current and prospective customers and clients will love. Contact us today to discuss your needs and let our team get your site up and running fast.   Thu, 01 Feb 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12844/The-Quick-and-Easy-Guide-to-Redesigning-Your-Website http://denverwebsitedesigns.com/blog/12804/What-to-Look-for-in-a-Website-Design-Company blog No matter what type of business you run, having a great website is essential if you want to keep up with your competition. While you can create a website on your own, it's almost always better to hire an experienced website design company to take care of the task for you. It saves you time, ensures that your site works well, and can take a lot of the stress out of the process. But finding the right web design company can be difficult if you're not sure what to look for. Here are a few key characteristics to watch for as you start your search. A Vibrant Portfolio New web designers and website design companies may not have extensive portfolios that showcase their skills. This is a red flag. You need to know what the company is capable of and what type of work they've done in the past if you're going to make an informed decision. As you start looking, check the company's website and see if they have a published portfolio. If they do, browse it in detail. Pay attention to the features of the sites they designed and the overall look and feel of each one. This can help you make sure the company's aesthetic and capabilities will work for your goals and your business. Responsive Customer Service During the design process, you'll need to be in close communication with the design team. This means you'll want to choose a company that offers responsive customer service and one that will contact you if they have questions about your preferences. A good way to tell if a company is responsive is to pay attention to the way they treat you when you inquire for more information about their services. If they're kind and take the time to get you the information you need, the rest of your experience will likely be smooth and pleasant. An Understanding of What Makes a Website Great Professional website design companies should be able to explain what makes a website eye-catching and effective both for your business and your customers. As you speak to different companies, pay attention to what they tell you. If they can't explain the features you need or how their team will be able to create a site that works for your goals, you'll want to look elsewhere. The last thing you want to do is end up with a company that creates bland or cookie-cutter websites that can't showcase your brand in the way you deserve. Experience Working With Businesses Like Yours Every industry is slightly different and certain features will work better on your site than others. That's why it's always a good idea to look for a company that has experience working with businesses in your industry. They'll be able to create a website that works for your needs and improves the customer experience every time they visit your page.  Knowledge of Different Platforms Depending on your preferences and the needs of your business, you may need a specific platform for your website. Unfortunately, some website design companies work with very limited options and those options may not work for your needs. Ideally, look for a company that understands the different website platforms currently in use or can build and can help you decide which one is best for your company's needs. This will help you ensure that your site has the features it needs to help your customers in the right way. Reasonable Prices There's no denying the importance of choosing a website design company that you can afford to work with. And while it's tempting to choose the cheapest provider you can find, don't. Instead, look for a company whose prices are reasonable and fit in your budget. Prioritize the quality of their work over the prices of their services whenever possible. By focusing on quality over price, you'll be more likely to end up with a site that works and can grow with your business for years to come..  An Established Reputation While working with new website design companies isn't necessarily a bad thing, but it does mean you'll be working with the unknown. You have no way of knowing if they'll do what they say or support your site in the future. Instead, look for a company that has an established reputation. This way, you'll know that you'll have support as your company grows and you need to add new features to your website. You'll also have peace of mind knowing that your website design team has helped other businesses like yours in the past successfully. The Ability to Work Within Your Timeframe Website design companies may not have the availability to take your site on, especially if you're designing one from the ground up. Before you start working with anyone, make sure they're available to work on your site and have it at least close to completion by your target date. If they don't have the availability, ask what their realistic dates are like. If they work with your goals within reason, you may be able to work with them. But if they're unavailable or their estimates are too far off for what you need, you may want to look for another company. Denver Website Designs, for example, runs at a 6 week turnaround for most website projects. Additional Service Offerings Though creating a website is arguably one of the most important steps you can take, there's more to maintaining your site and keeping it in front of your customers than meets the eye. On going monthly site management, blogging, updates and interaction with your site is strongly encouraged to help build and maintain your SEO. This also can help you keep your site relevant and increase the chances of your business drawing much-needed attention online. Choosing the Right Web Design Company Can Make All the Difference The right website design company can mean the difference between a site that attracts visitors and inspires confidence in your brand and one that leaves people feeling like they'd be better off working with a different company. If you need help creating a new website or revamping your existing site into something that better reflects your brand and your values, contact Denver Website Designs today.   Mon, 22 Jan 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12804/What-to-Look-for-in-a-Website-Design-Company http://denverwebsitedesigns.com/blog/12766/Most-Important-Aspect-of-Digital-Marketing blog Digital marketing has developed into an essential part of every business model for finding success in today's global economy. Not only has the online world opened up brands, items, and companies to people across continents, but it has also allowed for those same entities to advertise at the click of a button to millions. These opportunities offer exciting components for small business and brand new start-ups, helping level the playing field for those hoping to compete for customers within a similar space. Finding a niche and taking advantage of digital marketing is the first-step in putting a company on the path to greatness. The most important aspect of digital marketing is creating quality search engine optimization (SEO) online for a business. This offers a number of advantages which leads to a business finding more success than their competitors when executed properly. In addition, being able to utilize SEO and adapt as things constantly evolve will keep the company moving forward now and well into the future. Increased Traffic One of the most beneficial assets to achieving a solid SEO for any business relates to increasing traffic across the platform. Ensuring the website, information, products, and everything else a company has to offer consumers, gets in front of them is critical to success. These increased opportunities for sales often translate into additional gross profits, leading to the spread of more positive information among customers. Creating content, links, and utilizing key words all influence SEO and must be monitored accordingly to help maintain a successful flow of new contacts with any website. Profitability These increased consumer interactions with a business website offer exponential opportunities to boost sales. In turn, the profitability of a company may trend upwards once SEO is dialed in and performing well.  Lower Costs Depending on how a company decides to target their SEO capabilities, it could also lower advertising budgets. Instead of having to spend money on print ads or airplay, knowing outreach goals are being achieved through online SEO practices leads to less expensive customer acquisition costs. As a business achieves this measure, circumstances should be right for another increase in overall profitability. Brand Building SEO incentives also include an opportunity for increased brand building. By creating a digital footprint which is generating high traffic volume, the chance to make an impact on consumers also grows larger. This helps established businesses create new fans and companies at the start of their journey establish a solid customer base.   If you are ready to move your business forward by creating quality SEO engagement and effectiveness, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Mon, 15 Jan 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12766/Most-Important-Aspect-of-Digital-Marketing http://denverwebsitedesigns.com/blog/12728/Customer-Engagement-Options blog In the competitive world of online marketing, being able to set your brand and/or product(s) apart from other businessesses is critical for success. As marketers routinely are in competition for the eyes of potential customers, being able to find the best fit for any campaign is extremely important. This focused approach not only helps set your business apart from the others, but it also allows for brand recognition as more and more customers begin sharing information on the quality goods and services being offered. This evolution of sales doesn't necessarily follow a single path, but must be developed and maintained through many instances of trial and error. Customer engagement is the secret weapon to beating competitors and finding opportunities for their interaction only aids in cultivating success. For today's digital marketing teams there are an abundance of engagement tools which can be found in four key categories - feedback opportunities, website analytics, direct communication, and email. These different options cover a variety of available tools helping enhance customer engagement opportunities across any platform. Feedback Opportunities Utilizing customer surveys and other chances to provide feedback allows owners an opportunity to see how the customer feels about certain aspects of their business. These can come following a purchase, during a visit, or after any other interaction in which representatives or a marketing tool have had direct interaction with any potential customers. Website Analytics The abundance of website tools, numbers, and analytics available today far exceeds any other point in history. By utilizing these aspects and making positive changes accordingly, many small businesses are able to compete with other "big box" retailers due to their ability to navigate this ever evolving online matrix. Finding the right combination of tools to enhance customer engagement and increase sales is seen as a plus for any company. App Communications A majority of individuals now have phones with in-app capabilities and creating one for your business offers another useful customer engagement tool. Not only will you be closer than ever before to potential customers, but push notifications and similar electronic features give you direct access to them in order to promote certain deals, specials, or share other pertinent information. Email In-app capabilities, such as those push notifications, are an evolution of the email concept. Before, businessesses would spend countless amounts of money on print ads and "snail" mail to reach potential customers. Email changed the game by allowing instant and direct communication to people with a much smaller price tag. Technology is continually advancing, but there are still plenty of key factors associated with quality customer engagement through email services. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 05 Jan 2024 06:00:00 GMT http://denverwebsitedesigns.com/blog/12728/Customer-Engagement-Options http://denverwebsitedesigns.com/blog/12708/Signs-You-Need-to-Revamp-Your-Website-in-the-New-Year blog Your website is one of the strongest tools you have when it comes to growing your business. When it's designed thoughtfully and updated regularly, both current and prospective customers and clients will enjoy using your site and will better understand how your business will meet and exceed their needs. But even the most well-designed websites can become outdated. Here are a few tell-tale signs that you need to refresh and revamp your website in the new year. Your Customers Are Complaining Your customers are often the first to tell you when something isn't living up to their expectations and your website is no different. Start paying attention to what your customers are saying. If they're struggling to find information or tell you that your site just won't load no matter how they try to access it, don't ignore their feedback. If they're having issues, the chances are that everyone looking for your services is, too. The sooner you can update your site, the sooner you can fix the issues they're encountering. People Can't Find Your Site Your website should show up in the search results when customers look for services like yours in your area. If your site isn't showing up, your customers can't find it. And that makes it hard to attract new business and grow your brand. Updating your website gives you a chance to re-optimize every page so search engines can find your business when customers search for your services. The higher you rank in the search results, the more trustworthy your business will appear and the more likely you'll be to get new customers month over month. It Loads Slowly Slow websites can happen for many reasons, but one of the most common is because the site is simply outdated. What used to be top-of-the-line programming, code, and formatting may no longer be the best option for your site. Worse, those outdated elements can end up bogging your site down, slowing page load speeds, and keeping your customers from being able to access the information they need. By updating your site, you'll be able to replace those slow-loading elements with newer versions that can provide your customers with the experience they're expecting. Your Competitors' Sites Are Better While it's important for your business to stand out, you don't want it to stand out for the wrong reasons. If your competitors' websites are better than yours (think more user-friendly, faster, and better designed), your company will stand out because it looks outdated. Take a long, hard look at what your competitors are doing and how they're setting up their websites. If their sites look sleeker and more professional, it's high time to upgrade your site. The point of the upgrade is to bring your site up to their level so you can attract the customers you deserve. Don't worry—your website design team won't just copy your competitors' pages. Instead, they'll create a site that's better. You've Overhauled Your Brand and Image It's normal for businesses to rebrand themselves by updating their logos, names, slogans, and other tools of the trade. But those updates need to be reflected on your website as soon as possible. Doing so helps create a consistent brand image so customers don't have to wonder if they're working with the same company or a different one.  If you've recently rebranded and updated any of your business's visible features, it's time to update your website. Your website design team will work with you to make sure your logo, color scheme, and even your fonts are consistent across your site.  You Can't Remember the Last Time You Updated Your Site Search engines love to see sites that get updated regularly. It shows search engines and your customers that your business is still active and still serving people in your area. If you can't remember the last time that you updated your site or you know it's been more than a year, it's high time to give your site a little TLC. Updating the look, the content, and other elements will show search engines that your company is still relevant. Even better, your customers won't have to wonder if your business is still around. Your Services Have Changed As you grow your business, you'll likely roll out new services and products. But if your customers don't know those products exist, they can't request them and you may end up missing out on sales. If you've recently started offering new products and services, you'll need to update your website to reflect those changes.  Your website design team will help you figure out the best layout for your updated services pages and can help you create the necessary content to explain why your new services are so beneficial to your customers.  You're Worried About Site Security Older sites are often more vulnerable to hacking and other security risks. And if your customers use your site to pay bills or purchase items, their information could be vulnerable as well. By updating your site, you'll be able to update any necessary security features to protect that sensitive information more effectively.  Don't wait until you've been hacked, or your customers have experienced fraud after placing an order with you. Be proactive and update your site now to ensure that your security features follow the latest best practices and can better protect your company and your customers. Overall Traffic Is Down As the owner of your website, you're able to see how many people visit your site and how long they stay on your pages. If you notice that traffic is down or non-existent, it's high time to update your site. By refreshing your site, you'll be better able to correct the issues leading to low traffic and increase your chances of customers finding your business online. Give Your Site the Refresh It Deserves The new year is the perfect time to refresh your website. If you're ready to breathe new life into your company's site, don't wait. Schedule a consultation with Denver Website Designs today and see how easy it can be to make your site look like new.    Fri, 29 Dec 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12708/Signs-You-Need-to-Revamp-Your-Website-in-the-New-Year http://denverwebsitedesigns.com/blog/12678/Five-Digital-Marketing-Trends-for-2024 blog As the calendar prepares to flip into a new year, digital marketing is expected to continue on its upward trajectory for businesses across the country. Technology evolves on a daily basis and those responsible for the online presence of any company need to adapt for their continued push of quality products. These changes typically occur quickly and with many businesses operating on a calendar year with their budget, it offers a perfect opportunity for reviewing other important factors. Digital marketing is important for business owners due to a variety of different reasons. Trends are always changing and being able to keep up in this area definitely has an impact on the bottom line of any business. As the new year approaches, being able to adjust for what's expected to take place will keep sales moving forward today, tomorrow, and well into the future. Data Availability The same technological advances which allowed for an expansion of reach in digital marketing also now give owners an ability to track just how their efforts are working. With new and more focused data available, businesses can specifically target those who are likely to want/need whatever goods/services are being presented. In addition, available metrics can also track how successful each strategy is and which efforts should be repeated for the best possible returns. Social Media Outreach An online website typically serves as the landing spot for potential customers but a continued advancement of social media serves as a major outreach for marketing. By making initial contacts through social channels and filtering people onto your website, companies can target interested individuals hoping to turn their visits into sales. AI Support The AI boom will continue into the new year, but it likely won't serve as a replacement to human generated content in the digital realm. While users may seek support from these advanced efforts, original information and other human generated material should continue as the main focus next year. Video Surge Continues Creating short, informative videos continues to catch the eyes of users online and throughout social media. This evolution from simple text, to photos, and now videos is likely to continue and those responsible for digital marketing campaigns need to follow suit. Helpful and entertaining clips can drive sales while also providing customers important information about the product, goods, and/or services from any business. Market Size and Focus The same advances in technology which are driving these new trends for digital marketing also allow for a deeper pool of clientele as businesses create their campaigns in the new year. In addition, companies will spend smarter with accurate data allowing them to specifically target those who may benefit most from their offerings. Instead of having to spend considerable amounts of money to create ads in a space which will catch the most eyes and ears, businesses can place their campaigns creatively where interested patrons see and interact with it the most. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services in 2024 and beyond, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Tue, 19 Dec 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12678/Five-Digital-Marketing-Trends-for-2024 http://denverwebsitedesigns.com/blog/12629/Landing-Page-Content blog Creating digital marketing content to help move the bottom line is a goal for all businesses regardless of their goods and/or services being offered. With so much consumable content available to people via the internet and such a widely available audience, being able to create a successful campaign seems like it would be an easy task. Unfortunately, this abundance of information paired with multiple companies seeking the eyes of like-minded individuals makes being able to move the needle an especially difficult job for any business.  Business leaders should know about landing pages and how they differ from a homepage or other website content. Not only are these two different sites within the same company umbrella, but they ultimately serve two different purposes. A homepage is an introduction to the overall company typically offering some valuable insight related to goods and services, operational times, contacts, or other relevant information. Opposite, the landing page serves to boost sales with different types being correlated with certain marketing strategies helping turn those visitors into buyers. Offer, Product, or Purchase A landing page provides patrons with a necessary action, hopefully a purchase or opportunity to provide further information for a future contact. Both of these features are helpful when trying to build support for a small business through sales. Benefits Some landing pages give benefits of a particular product and may display certain instructions for an item. Depending on the specific needs of each individual company, any benefits appearing on the landing page may be tweaked to fit these needs. Easy Navigation All websites associated with your business should provide users easy navigation options. As a landing page, visitors need access to purchase points and the capabilities to order any related goods and services as needed. Limited Pop-Ups Having pop-up advertisements is simply another revenue stream for some owners but these can also be distracting from the purpose of a company. Drawing individuals into a related area could also be helpful, but constantly bombarding visitors with advertisements and other offers can be distracting and lead to some animosity for the business. Drive Sales Boosting sales and bumping up the bottom line are two key ingredients for any business to be successful. Utilizing a landing page is one way to target specific sales campaigns, helping turn first-time visitors into repeat sales customers over time. If you are ready to move your business forward by implementing the use of a landing page or building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 07 Dec 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12629/Landing-Page-Content http://denverwebsitedesigns.com/blog/12604/8-Tips-to-Help-You-Improve-Site-Speed-Before-the-Holiday-Rush blog With the holidays rapidly approaching, making sure your site is able to handle the increase in traffic isn't just a good idea—it's essential if you want to keep your customers coming back. If customers find your site difficult to use or slow to load, they'll move on to your competitors. The easiest way to reduce your risk of losing customers is to improve your site speed before the shopping season is in full swing. So, where should you start? Here are a few easy tips to help you keep your site running faster so your customers can make purchases with ease. 1. Reduce the Size of Your Images High-resolution images may make your products look more attractive on category pages, but they can really slow down your website. And the more high-resolution, large photos that you have on a page, the more those large file sizes can slow your site down. Instead of using the highest resolution possible, scale things down. By decreasing the resolution, you'll decrease the size of the image files for your product photos. This can increase your page speed. Don't worry about the pictures looking too grainy. You can always use higher-resolution images on the individual product listing. 2. Scale Down Your Plugins Plugins can help you streamline and improve your website when used in moderation. But if you have too many plugins running at once, it can slow load times and make your site less user-friendly for your customers. If you're managing your website on your own, be mindful of the number of plugins you're running. If the site is loading slowly, consider disabling the plugins that don't add tons of value to your operation. This may reduce the load and help your site run faster.  If you're working with a website maintenance expert, they'll be able to implement any changes on your behalf. Even better, they can tell you which plugins are worth keeping and which can be removed. 3. Use Fewer Fonts Different fonts can help set your site apart from your competitors and can make pages look more dynamic. But the more fonts you're running, the more they can impact load times. Rather than using dozens of unique fonts, try to limit your selection to just a couple. And if you can, keep those fonts consistent across your pages. This consistency can also help you make your site look more unified and more well-thought-out. Too many fonts may make your site look disorganized and could lead your customers to click away. 4. Reduce the Number of Redirects on Your Site Redirects happen when you need to send readers to a new URL when they click an old URL. It's convenient because it ensures that readers can find the latest information on your site. But each redirect makes the page load more slowly because the system is having to effectively process two requests: one to send readers to the original page and another to send them to the updated page. This makes the user experience less pristine and virtually guarantees a slower browsing experience. If you can, update the URLs you're linking to and make sure they go to the new page rather than relying on a redirect.  5. Audit Your Site Often Site speeds can vary and as you start making changes to your website, it's normal for things to fall through the cracks. That's why it's so important to audit your site and assess page speed for every page that's live. If you notice one page running more slowly than others, do some digging to identify the root cause and fix it. Do this for every page and try to conduct audits at least once each quarter. The more you can stay on top of these tasks, the better prepared you'll be when web traffic increases during the holiday season. 6. Fix 404 Errors 404 errors happen when the web server can't find the page that the person using your site is trying to visit. While this may not impact load times on other pages, it can dramatically slow users down as they search your site. Check each page on your site and make sure it loads. If one comes back with a 404 error, figure out what's keeping the server from pulling the page up and fix it as soon as you can.  7. Let a Pro Manage Your Site While improving site speed is something that you can do on your own, you may find it best to work with an experienced professional. These experts can inspect, audit, and repair your site quickly so your users can browse pages without dealing with slow load times. Even better, they'll be able to find problems that you may not know exist long before your customers have a chance to encounter those issues. Just make sure to look for an expert who's helped businesses like yours in the past.   Get Your Site Running Faster  These tips will help you improve your site's speed so your customers can navigate it more easily. But maintaining your site speed isn't something you can do just once. It's something you'll have to stay on top of throughout the year as part of your routine maintenance efforts. If the idea of maintaining your site on your own isn't something you're comfortable with, let an experienced professional handle it for you. At Denver Website Designs, we can help whether you're looking to build a new website from the ground up or just need someone to breathe new life into your existing website. Contact us today to speak with our team.   Thu, 30 Nov 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12604/8-Tips-to-Help-You-Improve-Site-Speed-Before-the-Holiday-Rush http://denverwebsitedesigns.com/blog/12559/Benefits-of-Mobile-Optimization blog The internet's evolution has coincided with technological advancements in a converse pattern. As computers continue to shrink, the internet's capabilities have broadened considerably. These offerings now allow a majority of the population to walk around with tiny computers in their pockets capable of multiple functions. Phones have expanded well beyond their initial idea of usage, offering users abilities to track their finances, manage social media profiles, take pictures, film activities, shop, access the internet, and so much more.  In today's world, a business site must be mobile friendly to take full advantage of the market. With more and more users searching for information and looking for products online, on the go, with their mobile devices, these capabilities are extremely important to the success of any company. These benefits of mobile optimization are also selling points for all owners to understand why having a versatile and adaptable online presence is needed. Experience Internet users appreciate a quality experience and often become frustrated when things online are difficult to navigate. Both of these reasons indicate a need for the mobile experience to be easy and condensed for effectiveness.  Download Download options should also be available for customers when accessing your site through a mobile device. This option opens new opportunities for both users and companies alike, but owners need to keep an eye on their speeds. The download pattern should be suitable and effective, helping translate to a quality experience. Accessibility By providing a mobile option, the accessibility of your information expands to an entirely new audience. Instead of having to rely on potential customers taking the time to sit down and search for related business offerings, a mobile friendly site allows users to access all of this information on the go. Market Sales research indicates customers accessing goods, services, and other products via mobile devices are spending more money than other types of users. While this may be due to the increase in users over other means, both reasons point toward businesses needing to optimize their mobilecapabilities for a solid return. Competitive Enhancing mobile options also makes your business competitive within a market of similar interests. Whether you are first to act, putting your business out in front of the competition or catching up to compete with the others, either way it's obvious providing an online mobile friendly rendition of your company is important. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 22 Nov 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12559/Benefits-of-Mobile-Optimization http://denverwebsitedesigns.com/blog/12531/Five-Maximizing-Year-End-Updates blog Many businesses elect to keep their books with the calendar year, meaning annual reviews are fast approaching. While these checks typically allow owners to plan for the forthcoming year in terms of budget, personnel, and fiscally relevant issues, there are also numerous other features which need to be addressed. Analyzing business practices, operations, and the online presence should also be considered part of the cumulative practice in helping to plan modifications and advancements for the upcoming year. Every business needs a website for multiple reasons, but especially as the world continues to become more and more connected. These changes allow advancements to be made while ensuring the business continues moving forward in the best shape possible. In order to maximize the year-end opportunities for your website, consider each of these factors to enhance your online experience in the new year. SEO (Search Engine Optimization) Check Being able to utilize an efficient SEO is important for your business at all times of the year, but analytics give insight into which features should be addressed to capitalize on a return. Web-based search engines are always tweaking their SEO algorithms, making constant changes here a necessity for any business. Homepage Update Customers often possess an appreciation for the recognizable, but businesses should also make updates consistently to display their engagement. If nothing ever changes on your landing page, then visitors may begin to believe the business no longer exists.  Customer Review(s) - Add/Update Along a similar line of thinking, owners should update their customer reviews to display updated feedback. Another important factor for visitors as they learn about your business and/or its offerings, these reviews also offer areas for self-reflection and improvement. Check All Links A thorough analysis of the site's links needs to also be addressed. Often, companies forget to update their clients on new personnel or other company happenings. By ensuring the website remains updated and functional, employers can avoid a lot of internal strife and headaches. Future Finally, a plan should be developed for the business future and functional goals of the website and any corresponding pages. In addition, a focus should be geared toward how social media can be utilized to drive new traffic into the fixed website. These strategies allow for an evolution of online pieces to be captured over the next few weeks as year end updates. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 16 Nov 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12531/Five-Maximizing-Year-End-Updates http://denverwebsitedesigns.com/blog/12484/Denver-Website-Designs--Five-Hints-For-the-Holiday-Season blog Holiday season is right around the corner and while most people haven't begun decorating yet, the same shouldn't be true of your business website. Getting a headstart on the process significantly reduces the stress of having to make quick, timely decisions with strict accuracy just to play catch-up. Fortunately, there are numerous helpful hints for business owners as they get ready for potentially the biggest holiday season in recent memory. Most companies sell more B2B (business-to-business) during the holidays and the same is likely also true for public sales. Each of these differing characteristics offers assistance to help boost revenue on all fronts, even during the last few months, weeks, days, and hours of this upcoming holiday season. Plan Ahead Business owners and marketing teams need to first create an action plan in order to execute their vision for the final quarter. Knowing the holidays are approaching and planning ahead is a key component of getting the best return on activity. In addition, any specials, discounts, or sale offerings should also be mapped out with an idea for implementation as the season progresses. Updates The seasonal change also presents a great opportunity for owners to review the overall functionality of their website. As expectations increase for a flurry of traffic over the winter months, sales shouldn't be lost because of a poor online performance from your site. Instead, owners should ensure their site continues to function effectively and depending on your specific business offerings, may want to create new decorative pages to fit with the holiday aesthetic with specific goods and services.  Keywords (SEO - Search Engine Optimization) Using keywords has always been an important factor for businesses as they hope to rank their information among similar offerings for those conducting related searches online. These components can also be tweaked to meet the moment as customer interactions ramp up with holiday themed ideas and related searches. Content In similar fashion, having updated content also allows for customers to know businesses are keeping up and monitoring their site frequently. Blog inclusion always helps drive traffic toward websites and creating new content with relevant information about the holidays remains especially important. Social Media Businesses should be utilizing social media at all points throughout the year and over the holidays is no different. However, with changes needing to be made on the landing page, don't forget about the social media capabilities of helping to draw traffic onto the website. This increased number of people may result in larger sales which is the goal. If you are ready to move your business forward by making seasonal changes, while increasing interactions with customers, and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 03 Nov 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12484/Denver-Website-Designs--Five-Hints-For-the-Holiday-Season http://denverwebsitedesigns.com/blog/12423/Denver-Website-Designs--Trending-Topics-of-Marketing blog Internet capabilities have been bringing the world closer together since its inception and this remains true today. With increasing connectivity comes more opportunities for small businesses to reach a global audience. Depending on the specific offerings of your company, being able to target individuals across the world will have a significant impact on your bottom line. Even for businesses with a regionally targeted customer base, being able to outlast other competitors begins with capitalizing on those who may need or want the goods and services being offered. In order to fulfill these requests, it is recommended those in charge understand the data behind any decision on how to reach their desired audience. Social media marketing is an important aspect for businesses to capitalize on as they boost their customer base and enhance sales. The capabilities make what used to be a difficult task, much easier but the hard part has also changed considerably. Being able to orchestrate a strong social media marketing strategy, execute, and manage a lead to fruition involves a significant amount of work. With the current trends in marketing, this landscape is constantly evolving and businesses must keep up to continue their success. Mobile Arguably more people access the internet today via a mobile device versus a laptop or desktop computer. Creating content which is mobile friendly is important to take advantage of these potential customers and clients while making relatable content.  Video  Another current trend in marketing involves the use of video. A natural step in the evolutionary process for marketers from print ads, to online photographs and social media, has now transitioned to video. Making these short informational and exciting content pieces is now an important aspect to sell your business. Voice Being able to access information via voice is also becoming more common as technology advances. By having this option on your website, companies allow for navigation and other features to be accessed through speaking versus having to physically touch or type into a device. Influencer Brands and businesses often have had spokespeople who are recognizable figures used to promote a certain product or particular offering. These used to be television or sports stars or others who would be recognizable by the general public. Today, social media influencers have overtaken this role for many marketing teams, helping spread the word online for new and old businesses alike. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Mon, 16 Oct 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12423/Denver-Website-Designs--Trending-Topics-of-Marketing http://denverwebsitedesigns.com/blog/12410/Denver-Website-Designs--Keys-To-Customization blog Creating a website for your business is an essential tool in today's market regardless of the goods or services being offered. Not only does this serve as a critical marketing tool, but it also helps improve your potential customer base considerably. Prior to the internet, small businesses utilized word of mouth and print media in order to drum up business from those who may be within driving distance of their company. As time marches on, the world continues to shrink more and more and websites now allow owners with goods to reach customers across the globe.  Websites are vital for small businesses and choosing to outsource the customization also has plenty of benefits. Not only will you be getting a professional service, but one that has tremendous experience to help businesses avoid the constant threat of turnover. The list of benefits is constantly growing, including a few key perks for those who elect to customize versus simply constructing a stock website for the internet.  Appearance Having a customized website allows business owners to create a unique appearance for visitors to enjoy. In addition to being able to add custom logos and other recognizable features customers may enjoy, the professional appearance also helps your site stand out from competitors who have chosen stock templates. Availability The customization also allows for a site to rank higher on search engines when potential customers are looking for related goods and services. Anything owners can do to boost their search engine optimization (SEO) is helpful and may translate to increased sales. Adaptability Ease of navigation is something many visitors to a website enjoy and having personalized customization for your business helps this tremendously. The utilized code serves as an unseen building block for what is used by the public and this adaptability is increasingly important. Authority Along with being able to change and easily update your website is the ownership role. Instead of sharing code and other features with competitors, business owners can set their website apart through customization. This helps translate a sense of professionalism while also helping separate your website from others with similar offerings. If you are ready to move your business forward by increasing interactions with customers and visitors to your website, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 12 Oct 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12410/Denver-Website-Designs--Keys-To-Customization http://denverwebsitedesigns.com/blog/12375/How-to-Get-Your-eCommerce-Store-Ready-for-the-Holidays blog The holidays are just around the corner and for eCommerce store owners, this means the busiest time of year is on the horizon. The best thing you can do for your business and your sanity is to get things ready for the holidays ahead of time. Not sure where to start? Here are a few steps you'll want to take now to get your eCommerce store ready for everything the holidays can throw your way.  Review What Happened Last Year You should always start your holiday preparations by looking at what happened last year. Take a look at the sales you ran, the marketing strategies you implemented, the profits you made, your overall costs, and any pain points you experienced with your site or learned of from your customers. These should help you create a strategy for the current year to maximize your profit potential and ensure a successful and easy holiday season.  If you struggled last year, look at the methods you had success with in previous years and consider whether you want to implement them this holiday season.  Make Sure Your Site Is Optimized Repeat customers may be able to find your site with ease, but that doesn't mean new ones will. You'll need to make sure your site is fully optimized so it shows up when customers search for services and products like yours. At a minimum, you'll want to optimize your site for mobile devices so everything displays correctly when customers are using their phones or tablets. But ideally, you'll take it a step further. Proper search engine optimization strategies can help your site show up before your competitors, even when people are searching for your competitor's products. Keep in mind that these strategies take time and can be difficult to implement on your own. It's best to work with an experienced SEO team.  Order Enough Inventory If there are products you know will be popular this holiday season, stock up on them now. The last thing you want to do is have to display "sold out" banners on your product listings early in the shopping season. Take a look at your projections, any planned promotions you have for the season, and adjust your ordering accordingly. This should help you have enough inventory to meet at least most of the demand throughout the season.  Not having enough inventory will send your customers running to your competitors immediately. Worse, they could switch their loyalty and start supporting the stores that had what they were looking for, even if it cost them more. Create Holiday Gift Guides Holiday shopping can be stressful for your customers. Take some of the stress out of the situation by giving them access to holiday gift guides featuring products you sell. This can give customers inspiration and help them create a shopping list for their loved ones. But it goes one step further. It also creates an opportunity for you to upsell products and encourage customers to spend more at your store. They'll see more products than they may otherwise view when just browsing your store. You can write these guides on your own or work with a content marketing team and let them create the guides for you. Content marketing specialists will ensure that each guide is fully optimized and written with your customers in mind. Set up Different Promotions for Each Holiday Though the winter holidays are the busiest time of year, it may be a good idea to create promotions for each less popular holiday during the fall and winter months. Halloween promotions, Thanksgiving sales, Black Friday deals, and New Year's promotions are all great options. But make sure the language and marketing surrounding each promotion is unique even if you're offering the same or similar deals. This way, you'll speak to the holiday and create a sense of urgency around the promotion which may encourage customers to buy sooner or to spend more money. Set up Cart Abandonment Notifications  Nearly 70% of customers put products in their carts only to click away and abandon the site. Though some may return later and complete their purchases, most simply forget about what they were doing and the products they were interested in. Luckily, there's a workaround. You can enable cart abandonment notifications which send emails to customers who are already on your email list or have accounts with your store. These emails can remind them that they have items in their cart and may help boost conversions and purchases during the holiday season.  Offer Multiple Payment Options One of the best things you can do to help you close sales is to make purchasing from your store as easy as possible. That means you'll want to accept as many payment types as you can to accommodate more customers. Remember, some customers may not feel comfortable providing you with their credit card information directly.  If you're not already, consider accepting PayPal, Apple Pay, Google Pay, and other similar payment methods on top of the normal credit cards you accept. The more flexible you can be and the more payment types you can offer, the more comfortable customers will feel when purchasing from you.  Update Your Site With Shipping Info and Return Policies Customers want to know who will be delivering their packages so they can make the appropriate arrangements ahead of time. Make this information clear and accessible on your shipping page. Tell them which providers you use, how long it takes to process orders on average, and how long it may take for them to receive their package. You'll also want to make any return policies easy to find and understand since many of the purchases will end up being gifts for others who may want to return or exchange them. If you're not comfortable writing these on your own, a content marketing specialist will be able to help. Get Your Site Ready for the Holidays As long as you keep these tips in mind, you'll be able to get your eCommerce store ready for everything the holidays bring. But remember, you don't have to go it alone. At Denver Website Designs, our experienced website development, content, and SEO experts are ready to help you update your site and your content so your customers will enjoy every visit. Contact us today to schedule a consultation.   Thu, 05 Oct 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12375/How-to-Get-Your-eCommerce-Store-Ready-for-the-Holidays http://denverwebsitedesigns.com/blog/12344/Denver-Website-Designs--Five-Digital-Marketing-Tips-To-Boost-Business blog Running a business is a difficult task for a number of different reasons and being able to maximize the needed services for boosting sales is always a top priority. Finding opportunities to highlight the goods and services from your company remains important in helping spread the word, but there are also other useful bits of information available for owners to consider. Understanding the differences between potential strategies, in addition to the current market conditions can be important for those hoping to find a connection between these opportunities. Marketing strategies for online businesses exist in many different forms. These varying characteristics make it difficult to hone in on any one particular feature, but there are proven scenarios out there which have been proven to help business in the past. In fact, boosting your business within today's digital marketing platform is something everyone needs to be focused on moving forward. E-Mail Many individuals rely heavily on email still today. While others may believe this technology to be outdated or irrelevant, the truth is email continues to play a vital role in digital marketing. Not only do these addresses allow businesses to remain in contact with potential clientele but it also provides an outlet for distributing sales and other relevant information. Social Media The abundance of social media applications only supports the success behind these outlets. While there are a select few which command a high market share, being able to utilize these services for beneficial marketing opens up an entirely new dimension for companies to find sales. Search Engine Optimization (SEO) The SEO involved in website management and user functionality has long been attri0buted to concrete algorithms but as time passes these figures have been rapidly evolving. Now, the tools needed to put your website information in front of potential clients is constantly changing and must be updated frequently for the most success. Consistent/Useful Content Any tools used to highlight SEO should also be consistently updated to ensure new hits are constantly leading clients to your site. Blogs are especially important for websites, helping drive new sales and business toward any associated entity. Paid Products Making money is critical toward the success of any business, but spending some in order to boost sales is also common practice. By spending wisely, companies can get the most out of their marketing funds in order to help boost sales across the board. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 21 Sep 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12344/Denver-Website-Designs--Five-Digital-Marketing-Tips-To-Boost-Business http://denverwebsitedesigns.com/blog/12345/Five-Ideas-To-Decrease-Bounce-Rates blog Internet usage for businesses continues evolving as owners find new and more effective ways to utilize online capabilities. From social media outlets to a web page and everything in between, these tools have transformed the business model for all industries across the world. As companies continue making improvements to their marketing and outreach campaigns, there are certain ways to evaluate responses in order to see which efforts are having the best impact targeting the desired results. Monitoring your website traffic is essential for analyzing the progress being made as new tools and ideas are put into action. There are a number of different metrics which can be used to help evaluate the amount of visitors to a website and their interactions. Knowing the number of clicks onto a website (visitors) is important, but there is another factor which may have even more influence in determining the productivity of your online presence - bounce rate. By knowing how long users are interacting with the site and how long they stay engaged, versus clicking onto it and then back off (bouncing), designers can increase their sales and productivity. Quality Customer Experience Creating a quality customer experience for users when they arrive at your site is essential to helping reduce bounce rates. When visitors can easily navigate your site and find the useful information they desire, they are more apt to stay around and continue using your site for information, products, or the goods and services being offered. Multiple Accessibility By implementing different landing pages for visitors to capitalize on backlinks from other sites, businesses can keep visitors on their sites longer. Accessibility points from alternate pages that either revert back to the homepage or offer other navigational links can be especially helpful for those who find you online via alternate methods. Visual Interactions The use of video and photographs is becoming more impactful than text alone. By having engaging opportunities for these items to help keep interest or provide useful information, businesses may decrease their bounce rate statistics. Blog Content Updated and consistent blog content not only offers plenty of information for users to digest, but it also allows for backlink opportunities to your website from other places on the world wide web. Blogs are especially important for businesses and all the data supports their use for a number of different reasons. Reviews / Customer Feedback Having opportunities for customers to leave honest reviews about the business and responding to these comments is helpful for a number of different reasons. Not only does this show and build customer engagement, but it also helps establish your business as a staple in the community for which your offerings entail. These aid in keeping both new and returning customers engaged with the site, business, and all while reducing bounce rate. If you are ready to move your business forward by increasing interactions with customers and reducing bounce-rate numbers on your website, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 21 Sep 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12345/Five-Ideas-To-Decrease-Bounce-Rates http://denverwebsitedesigns.com/blog/12303/What-Makes-a-Great-Website- blog As of early 2023, there were more than 1.13 billion websites live on the internet. This is great news because it means the internet has become such a part of our daily lives that nearly everyone uses it. But it also means that the competition is fierce and getting your website to stand out in what may be an already crowded market. The better you can make your site, the easier it will be to drive traffic and start reaching customers you may otherwise not be able to reach. So, what makes a great website? Let's take a look. Mobile Responsive Design We've mentioned this before in several other posts, but it bears repeating. Incorporating mobile responsiveness into your site's design isn't just a good idea—it's essential if you want to maximize your reach. Remember, more people use their phones and tablets to surf the internet than desktop computers. And if your site isn't able to load in a way that is conducive to mobile devices, prospective customers will click away and may choose to work with or support your competitors. When you partner with an experienced Denver website designer, you'll know that your site will be optimized for mobile devices as soon as it's live. Frequent Updates Stagnant websites just don't perform well. Why? Because search engines like Google and Bing reward sites that are actively updated. It shows that business owners are involved and are taking the time to keep their information current for their customers. More importantly, those frequent updates give search engines something to crawl and can increase your site's ability to rank well or even outrank your competitors. If you haven't refreshed the content on your site recently, consider making a few strategic updates to keep your pages fresh. Consistent Branding Customers need to recognize your brand throughout your website. That means the colors you use and logos you add should stay true to the ones used on all of your other marketing materials. If you use colors and logos that aren't the same, you risk confusing your customers and leaving them wondering if they found a different company's page.  Professional designers will make sure the colors used on your site match the rest of your marketing materials and can ensure that all logos are consistent across the site. Your branding will be clear and customers will know they've found your company's site as soon as they click onto the page. Easy Navigation Customers don't want to spend time puzzling through how to access different pages. They want to be able to navigate your site quickly and efficiently. Great websites have clear menus and make it easy to move from page to page. But the best websites also incorporate clear calls to action and interlinks so customers can explore other pages related to the topics they're reading about. Simple Designs Back in the early 2000s, website designs were all about features and graphics. Cursors had tails, menus had sparkles, and the pages just looked messy if they loaded at all. Now, simplicity is the name of the game and the cleaner your site looks, the more appealing it will be to your customers.  If you're tempted to add fun features that make your page dynamic, consider how the page would appear to your target customers. If there's a chance that it might be busy or distracting, err on the side of caution and scale things back. At Denver Website Designs, we can help you choose eye-catching elements that add to your customers' experiences rather than encouraging them to click away. Accessibility Though the vast majority of your customers will be able to navigate your website without trouble, some may struggle to interpret pages with low-contrast text or may rely on text reader programs to describe your pages in detail. That's why the best websites prioritize accessibility in their design.  Rather than using pale backgrounds with light fonts, great websites use high-contrast colors to help those with visual impairments better use the page. They add alt text or descriptive text to images so programs can describe those images in detail for visually impaired or blind users. If you're not sure how to make your site accessible, don't panic. Your website design team can make sure your site can be used by your target customers with ease. Current SSL Certificates If you've ever visited a site and gotten a warning pop-up informing you that the site may not be safe, it's likely because the security certificate expired. This certificate indicates that the site is less likely to be hacked or house viruses that could infect your customers' computers and mobile devices.  The best sites take care to keep their certificates up to date. This reduces the risk of customers being redirected away from the site and encourages confidence in your brand.  Clear Ways to Contact You Great websites prioritize user-friendly design and one element that many businesses overlook is making sure the contact page is easy to use and find. The best websites have dedicated contact pages that allow customers to submit email queries through the site rather than having to send an email in a separate window.  These pages don't need to have tons of copy or additional information. But they should have an easy-to-use form with fields that are clearly labeled so customers won't have trouble filling them out. Get Help Setting up a Great Website  Building a fantastic website can be tough when you're also trying to juggle your normal business responsibilities. And while you can do it on your own, you don't have to. At Denver Website Designs, our team will work with you to create a website that reflects your brand, communicates your values, and showcases the benefits you bring to your target customers.  If you're ready to take your company's website to the next level or need to launch an entirely new site for your new business, don't manage it on your own. Contact Denver Website Designs today and see how our experienced team can bring your vision to life.   Fri, 08 Sep 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12303/What-Makes-a-Great-Website- http://denverwebsitedesigns.com/blog/12280/Denver-Website-Designs--Five-Ways-Blogs-Generate-Traffic blog Creating an online presence for your business is essential in today's digital world. Not only do millions of potential customers have internet access, allowing them the capability to locate your offerings, but digital sales are also much more prevalent than they were in the past. The use of debit/credit cards and other digital currency exchange platforms allows individuals to make purchases from anywhere in the world with an internet or cellular connection. This practice, coupled with the ever expanding internet's connectivity, has evened the playing field for small businesses everywhere.  Digital marketing should be a top priority for small businesses in order to enhance their outreach, boost sales, and generate new clientele. Among these immediate positive results, the use of a website and social media also are attached to multiple other benefits. However, understanding how to generate traffic to your site remains important for owners. Blogs serve as an important tool for helping small businesses receive the ultimate payout from their implementation. Specific Audience Blogs allow businesses to focus on their target audience with topics and ideas relevant to their goods and services. This generates related traffic and also allows for those searching the internet about synonymous topics to find your business. Linkage The utilization of backlinks from blog post content also has the potential to drive new and repeat traffic to your site. These links typically have an impact on Search Engine Optimization (SEO) also helping to increase visibility. Keywords The use of keywords in blogs can also boost SEO and lead to more people searching for related terms to find your business. This is only increased when blogs are consistent, repeatedly improving the reach of your website. Fresh Content Having fresh content keeps repeat customers returning while also providing new opportunities for others to find your business. Blogs are an excellent source of repetitive offerings with multiple benefits across the board. Relevance Blogs often give websites relevance within their potential customer base when compared to similar sites without the same features. These content offerings expand the businesses online footprint in a positive direction when implemented appropriately. If you are ready to move your business forward by increasing interactions with customers, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 31 Aug 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12280/Denver-Website-Designs--Five-Ways-Blogs-Generate-Traffic http://denverwebsitedesigns.com/blog/12229/What-to-Consider-Before-Starting-a-Website blog Getting your name in front of people is essential, no matter what type of business you run or how big your company is. And while social media and word of mouth are incredibly helpful, you'll still want to build a website to house all of your business's information, services, products, and more. Without a website, both current and prospective customers may struggle to find out more about your company and learn about what makes you better than your closest competitors.  But there's more to starting a website than just throwing words onto the page. You need to set yourself up for success so your site can be a true asset to your business and the easiest way to do that is to work with a professional website design service. But before you do, you should still have a general idea of what you want your site to be like. Here's what you need to consider before partnering with a website design company to bring your vision to life. Think About Your Domain Name Your domain name is the web address that your customers will use to pull your website up. Though you're free to use anything you want as long as someone else isn't using it, you still want to choose a domain name that's true to your business. Many companies prefer to use their business name or a variation of it.  Let's say your company is called "J&P HVAC Repair." You may want to choose a domain name similar to this: jandphvacrepair.com. If that domain name is already taken, you can start trying variations. A name like jphvacrepair.com would also work. The point is to make your domain name familiar and something that aligns with your business so your customers will be able to remember it and associate it with your company. If you're not sure where to start, your website design company may be able to help you come up with a suitable name. Identify Which Pages You Want Before you meet with a design team, think about the types of pages you want your site to have. As a general guideline, you'll want to have an eye-catching homepage, a page about your company and your experience, one that explains the services you provide, and a contact page so interested customers can reach out. These should be the first pages you have on your site, but they do not have to be the only ones. If you're not sure what else to include, take a look at what your competitors are doing. You may find that they have a testimonials page, location-based pages, and even individual bio pages for each team member they have on staff.  This can give you a rough idea of what has worked for your competitors and can give you inspiration as to what your site could be like. If you find a site that you truly love, let your website designer know so they have a frame of reference for what you're looking for. Pick a General Color Scheme Ideally, your website will be a direct reflection of your brand. This means it should be aligned with the colors you use in your logo and any physical marketing materials or signage already in place.  Think about how those colors work together and how you want to feature them on your website.  If your logo is made up of two or three colors, those should likely be your color scheme. But if your logo uses more, you'll want to narrow it down to just a couple of colors.  Using too many colors on your site will make it look disjointed and busy which can cause people to click away and seek out your competitors. Again, your website design team can help you narrow it down or choose colors if you're not sure where to start. All you'll need to do is tell them about your preferences and provide them with your logo. They'll be able to match the colors or find ones that complement your design. Know Which External Elements You Want to Incorporate Many sites these days incorporate external reviews into their design. This is a great way to showcase what others have to say about your business and your services. But there are many different platforms to choose from and finding the right one for your site can be tricky. Take a look at the different review platforms your customers have used in the past. Sites like Yelp, Google Reviews, and Angi are all great options.  You'll likely want to have your web design team embed reviews from the site that has the most positive ones already. This can act as a testimonials page without forcing you to find current customers who are willing to talk up your business.  Be Mindful of Usability  You never know who will be looking for your services, so you'll want to make sure your site is as user-friendly as possible. The best website design companies will prioritize usability from the get-go. But there's more to useability than making sure your site is optimized for both mobile devices and computers.  As you discuss your design needs, consider making the site as accessible as possible. This means asking your design team to incorporate descriptive text on all images, making the site user-friendly for people with visibility issues, and making sure the pages allow users to adjust the font size with ease. This will help make your site more accessible, show your customer base that you care, and can set you apart from your competitors in the space. After all, if you go to the trouble to make your site accessible while your competitors don't, your customers will likely trust your brand more. Partner With a Great Design Firm If you're ready to get your business's website up and running, don't try to build it on your own. Trust the experts at Denver Website Designs to bring your vision to life. We'll work with you to create a website that's both stunning and easy to use no matter who your target customers are. Contact us today to schedule a consultation.   Thu, 17 Aug 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12229/What-to-Consider-Before-Starting-a-Website http://denverwebsitedesigns.com/blog/12196/Denver-Website-Designs--Five-Ways-Blogs-Generate-Traffic blog Creating an online presence for your business is essential in today's digital world. Not only do millions of potential customers have internet access, allowing them the capability to locate your offerings, but digital sales are also much more prevalent than they were in the past. The use of debit/credit cards and other digital currency exchange platforms allows individuals to make purchases from anywhere in the world with an internet or cellular connection. This practice, coupled with the ever expanding internet's connectivity, has evened the playing field for small businesses everywhere.  Digital marketing should be a top priority for small businesses in order to enhance their outreach, boost sales, and generate new clientele. Among these immediate positive results, the use of a website and social media also are attached to multiple other benefits. However, understanding how to generate traffic to your site remains important for owners. Blogs serve as an important tool for helping small businesses receive the ultimate payout from their implementation. Specific Audience Blogs allow businesses to focus on their target audience with topics and ideas relevant to their goods and services. This generates related traffic and also allows for those searching the internet about synonymous topics to find your business. Linkage The utilization of backlinks from blog post content also has the potential to drive new and repeat traffic to your site. These links typically have an impact on Search Engine Optimization (SEO) also helping to increase visibility. Keywords The use of keywords in blogs can also boost SEO and lead to more people searching for related terms to find your business. This is only increased when blogs are consistent, repeatedly improving the reach of your website. Fresh Content Having fresh content keeps repeat customers returning while also providing new opportunities for others to find your business. Blogs are an excellent source of repetitive offerings with multiple benefits across the board. Relevance Blogs often give websites relevance within their potential customer base when compared to similar sites without the same features. These content offerings expand the businesses online footprint in a positive direction when implemented appropriately. If you are ready to move your business forward by increasing interactions with customers, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Fri, 11 Aug 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12196/Denver-Website-Designs--Five-Ways-Blogs-Generate-Traffic http://denverwebsitedesigns.com/blog/12171/Denver-Website-Designs--The-Internet-Advantage blog There is no question technology has greatly influenced many different aspects associated with everyday human behaviors. Not only can consumers now shop from anywhere in the world, but information, sports entertainment, and other activities or hobbies are all seemingly available with the push of a button. Over time, these enhancements have led to adaptations across multiple platforms with many being implemented to either assist or help with other human behaviors.  The same is also true for marketing components across all different types of industries. Nearly all of the current United States population has access to the internet. This capability makes running a business and the concept of entrepreneurship a welcoming idea for those who feel they have a worthwhile investment. In fact, the internet's popularity and accessibility has led to many different advantages for business owners. Reach An ability to reach many more potential consumers with less expense has been created via the internet. These opportunities allow for businesses to showcase their goods, services, or products to millions of people each and every day. Customer Acquisition By showcasing these evolving characteristics, customer acquisition quickly becomes a science. The internet and its data capabilities allow businesses to target specific individuals who they have deemed to be their customer base while providing opportunities to change parameters as new information becomes available.  Time Business ownership takes up an abundance of time and anything which helps with this requirement is often appreciated. With a website, social media outlets, and a strong business plan, companies will save significant time on projects and other day-to-day activities. Customer Service Good customer service has an impact on a number of different features and the internet allows for organizations to display their quality efforts in a public forum. Additionally, online capabilities also allow for consumers to become your best recruiting tool by sharing their experiences. Marketing Brand recognition for a company is extremely important and the internet has fast-tracked this effort for many new businesses. Instead of having to take years following a strategic step-by-step plan to build a customer base, new start-ups are able to reach millions of potential customers and clients in minutes. While the plan portion remains critical, the execution time has been significantly reduced. If you are ready to move your business forward by increasing the effectiveness of your company website while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 02 Aug 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12171/Denver-Website-Designs--The-Internet-Advantage http://denverwebsitedesigns.com/blog/12142/Blog-Topic-Ideas-To-Boost-Business blog Having an online presence is extremely important for all businesses in today's world. Whether you are a brand new start-up or an established company, an ability to capitalize on how the internet has changed marketing is key to maintaining established success. The world wide web is exactly that, able to reach all corners of the globe within seconds and by creating a homepage with engaging content, companies can not only promote their offerings but also acquire new clientele. Blogging is a worthwhile investment for businesses for many different reasons. The ability to create content not only shares important information with your repeat and potential customers but it also allows others to locate your company. By incorporating backlinks and other features within blog pieces, the consistent content is constantly working to put new eyes on your business offerings. Not only will this assist in promoting content but it may also increase sales and broaden the existing client base by boosting business.  Latest News One aspect to be highlighted via blogs are news topics associated with your business or offerings. Not only does this keep content fresh and relevant but it also is likely to trigger searches for similar ideas, which helps lead new individuals to your site. Product Highlights By targeting goods or services and offering up the benefits of these features, individuals can become familiar with your products and their services. These opportunities help boost business and spread the word about your specific market. Business Applications How to use a product or why these particular goods and services may be needed is another quality use of blogs. This content gives readers a heads up on why they should choose a particular company for their needs and how exactly certain aspects may be utilized. Answer Questions Blogs may also be used to answer common questions about certain goods and services. Depending on the business type, these aspects are likely to fluctuate, but a blog's appeal does not change. Current Trends Owners may also use a blog to discuss current trends and how these relate to the daily practices of a business. These posts ensure relevance among similar interest competitors, but they also possess the potential to boost business in a positive way. If you are ready to move your business forward, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Mon, 24 Jul 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12142/Blog-Topic-Ideas-To-Boost-Business http://denverwebsitedesigns.com/blog/12095/Denver-Website-Designs--Why-Digital-Marketing-Is-Superior-To-Print blog The world of marketing transformed with the internet and these newfound characteristics are constantly evolving. Prior to the world wide web, marketing took the form of a targeted approach in certain geographic areas where business owners could make the most of their approach to find new customers. Unless you were already a global brand with deep pockets, the ability to acquire consumers was relegated to what you could afford. For many, this meant a specific campaign focused in specific geographical areas in order to get the best bang for their buck. Along with the internet, social media changed marketing considerably helping to level the playing field for all business owners. The ability to reach global audiences with the push of a single button puts a premium on being able to navigate the online world while benefiting customer acquisitions for companies across the world. There are many reasons why digital marketing has proven to be superior to print despite its relatively short existence. Audience The ability to reach a far broader audience exists with digital marketing as opposed to print. Historically, print advertising has been limited to specific geographic regions but with digital marketing owners are able to put their product in front of people all across the globe. Targeted  In addition to reaching people on other continents, marketing personnel today can also target particular groups with their digital capabilities. By providing specific content to individuals who have shown interest in related products or activities, owners have significant influence over their marketing campaigns.  Data Digital marketing is also linked to a significant amount of data which only helps business owners understand what is working. Before, marketing campaigns were put out with hit or miss opportunities derived by future sales. While the bottom line remains a key component for success, individuals are now able to track which posts, ads, or campaigns are having the most impact and target their approach for optimum results. Cost The cost of digital ads versus print options are often significantly cheaper. Being able to reduce the marketing budget while improving focus with better results is something digital ads offer that is significantly better than their costly print counterparts. Interactive Print ads are often one-dimensional with consumers running across them, seeing them, and then either acting or not depending on their influence. With digital marketing, companies have the ability to create interactive advertisements helping draw in consumers and produce significant results. Ready to move your business forward with focused digital marketing while building content to drive newcomers toward your site and services? The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 12 Jul 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12095/Denver-Website-Designs--Why-Digital-Marketing-Is-Superior-To-Print http://denverwebsitedesigns.com/blog/12018/How-to-Create-Viral-Content-Everyone-Will-Love blog As a business owner, you know that creating content is one of the best ways to boost your visibility online and increase the chances of bringing in new business month after month. But the best way to increase your reach is to find ways to make your content go viral or catch on with thousands of readers. When you do, people who may never have otherwise heard of your brand will suddenly know who you are and may be driven to use your services or purchase your products. So, how can you create viral content? Here are a few steps you'll want to follow to further boost your content's performance and increase the chances of getting more eyes on your site. Optimize It Optimizing your content for search engines is something you should be doing with every post you write. But if you're not, you simply won't get as many eyes on your site as you should be. Take the time to optimize your post by including highly relevant interlinks to other pages on your site and linking out to authoritative sites as needed to provide clear sources for any statistics and hard data you include. You'll also want to include keywords or search terms that your readers are looking for directly in your content.  Keep in mind that you'll want to avoid plugging in as many keywords as possible just because you can. You still want your content to read well and speak to your audience in a way that doesn't feel forced. Your keywords should fit naturally into the content. Focus on What Your Core Audience Wants The best way to go viral is to create content that your audience actually wants to read. Think about the types of questions you've gotten from customers and clients, and consider the news or concerns that are central to your industry. Focus on creating content that speaks to those concerns and questions.  Implement Visual Elements Let's face it. Walls of text can be overwhelming, and if you're trying to go viral, long paragraphs without any breaks or visual elements just won't be eye-catching enough to draw attention to your posts and encourage people to interact with them.  Instead, try to incorporate visual elements. These can be anything from stock photos that draw the eye to infographics and tables that add value to your content and help drive specific points home. You can also embed videos in which you go into further detail about a topic directly into your post.  The main purpose of those visual elements is to present information in different ways so you're able to speak to more people in a way that works for them. Encourage Social Media Engagement Social media can be a major driving force for viral content. Once one person sees your content and starts interacting with it, others will likely follow. The more you can drive engagement, the more people will see your post and learn about your brand.  Use this to your advantage. Post new blogs and content on your social media channels and reply to comments when you receive them. Encourage conversations in those comments and let the momentum build. Make It Skimmable Users don't always read every word you write. In fact, most will just skim your page and see if there are any key nuggets of wisdom worth taking away from the article. Rather than feeling frustrated, make it easier for readers to skim your page. Use headers to break up the content and guide readers through the page.  Even if they don't realize it, these headers can actually increase the amount of time people spend on your site. By using them, you show readers that you care and want to make your information accessible. This can leave them feeling empowered and more likely to interact with your content and share it with their friends.  Don't Just Write It Though blogs are great and allow you to provide in-depth information, they're not the only type of content you can or should create. Consider creating videos, TikTok shorts, or Instagram reels that talk about the key takeaways of your longer blog post. You can link to the post itself in the video's description to increase readership, but you'll increase your reach and build your brand recognition with people that otherwise may not read your blog. Even better, you'll set yourself apart as a true subject-matter expert. Encourage Readers to Share Your Posts Almost every social media user knows how to share content that they find interesting, whether it's a blog or a social media post linking to a blog. But that doesn't mean they take action every time they find something interesting. Instead, they read your posts and move on. Rather than leaving it up to chance, tell your readers to share your post. As part of your final call to action, include a quick note saying something like, "Did you find this post useful? Share it with your friends!" or something similar. This small instruction can encourage people to share your content and increase your readership. Go Into Great Detail Back when blogs were new, shorter posts were the industry standard. Businesses saw traction with content that was as short as 150 words. But the game has changed and both readers and search engines prefer longer content. Use your posts as an opportunity to go into great detail about whatever topic you're covering.  Look at what your competitors are writing about and then put your own spin on the subject by going into more detail and providing more value. Aim for posts that are at least 1,000 words long when you can, and don't hesitate to create posts that are as long as 5,000 words if you have enough information to talk about. The point is to position yourself as an expert and provide clear information that your readers can use to improve their understanding of whatever you're covering. Ready to Create Viral Content? Creating viral content can feel like a game of luck, but almost all viral content has one thing in common: it's well-written. If you're ready to create high-quality content that will boost your site's performance while still enticing readers, contact Denver Website Designs today. Our team of experienced writers and website developers can breathe new life into your site.    Mon, 26 Jun 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/12018/How-to-Create-Viral-Content-Everyone-Will-Love http://denverwebsitedesigns.com/blog/11957/7-Common-SEO-Mistakes-to-Avoid-in-2023 blog Search engine optimization (SEO) is one of the easiest ways to get your website in front of more people. However, creating a truly optimized site isn't always as simple as it seems. In fact, it's easy to make mistakes and those mistakes can end up costing you traffic at best and reducing the number of leads and conversions you receive through your site at worst. The last thing you want to do is inadvertently sabotage your site. Here are a few of the most common SEO mistakes you'll want to avoid making with every page you publish. 1. Not Having a Content Strategy Your content strategy essentially outlines your plan for blogs, social media posts, and any other content you're wanting to publish on your site. It informs you and your team of different initiatives you want to pursue, upcoming promotions, and topics you need to touch on. Without a strategy, it's easy for your site to go off-topic or miss trending issues and talking points.  If you don't already have one in place, create a content strategy for your site. If you're not sure where to start, work with an experienced content marketing team to help create a strategy that will help you reach your goals. 2. Keyword Stuffing Keyword stuffing is the process of using as many keywords as you can in every post. This tactic used to work to drive traffic and send strong ranking signals to search engines. But as the algorithm has become more sophisticated, search engines actively look down on this practice. When it comes to keywords, choosing a few highly targeted phrases is almost always better than choosing as many relevant keywords as possible. Once you have a few targeted keywords and phrases, incorporate them into your content where they make sense and sound natural. Forcing them in where they don't fit or adding them as many times as possible will only hurt the performance of your content, not help it.  3. Ignoring Readability Readability determines how accessible your content is for your end reader. By not paying attention to the way the page is formatted, the reading level it's written at, and the tone you use, it won't matter how great the information in the post is. Readers won't find it easy to navigate and will likely click away. Worse, search engines may not prioritize your post over others.  Look at the readability of every page you're publishing. At a minimum, you should have properly formatted headers to organize the post and allow readers to skim the page and short paragraphs to keep readers from feeling overwhelmed.  4. Pushing Quantity Over Quality Publishing content on a regular basis is essential if you want to direct readers to your site. However, publishing a high volume of content without paying attention to its quality won't help you drive quality traffic or encourage search engines to send readers to your pages.  Instead of publishing low-quality content at a fast rate, focus on publishing high-quality content at a slower rate. You may see results slightly more slowly at first, but the traffic you direct to your pages will be more qualified and more likely to turn into sales in the future. Even better, you'll set yourself apart from your competitors as a true subject-matter expert in your industry. This can inspire greater confidence in readers that are struggling to choose between your business and your competitors.  5. Covering Non-Industry-Related Topics Having a local focus when you're a small business owner can help build trust with your customer base. But that doesn't mean you should focus all of your content creation efforts on writing posts about local events and activities. You still want to focus on your industry and provide readers with insight into your services and the ways your business can better meet their needs. Worse, publishing non-industry-related topics can confuse search engines, causing your site to rank for terms that your customers won't be searching for.  As part of your content strategy, you'll want to create content that speaks to your audience and tells them how your business can better serve their needs. Consider the types of questions your clients and customers are asking and structure your content around answering those questions. 6. Letting Old Content Sit for Ages It's normal to post content and let it sit for years without touching it again, but doing so means those posts may not continue working for your business. They may have outdated information that causes readers to click away or may discuss services or processes that you no longer provide. This can make your business seem less relevant and can even reduce the amount of attention your site gets from search engines. Get in the habit of refreshing your content every year at a minimum. Update those old pages with fresh information. Change the structure of the posts to better target readability. Input new statistics and data as needed. Even minor changes can drive new traffic to the page and encourage stronger ranking for your posts. 7. Plagiarizing Your Competitors When your competitors are doing something that's working, it's tempting to mimic or copy them. Unfortunately, doing so can result in serious consequences for the performance of your own site. Search engines watch out for duplicate or plagiarized content and may penalize your site if they determine that you copied someone else's work.  Instead, take the time to create unique content every time. You can use your competitors' sites for inspiration and to see what types of topics they're covering, but only use them as a resource to jumpstart your content creation efforts. Never copy anything word-for-word or follow the exact layout they're using for a specific blog. Avoid Making These SEO Mistakes When it comes to SEO, writing fresh content and keeping up with the latest trends will help your website perform better for longer. As long as you avoid making these mistakes with your pages, you'll set yourself up for success. Keep in mind that a great SEO strategy will only do so much. You still need to make sure your website is up-to-date and designed with your clients and readers in mind. If you're ready to breathe new life into your website, contact Denver Website Designs to schedule a consultation.   Tue, 13 Jun 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11957/7-Common-SEO-Mistakes-to-Avoid-in-2023 http://denverwebsitedesigns.com/blog/11892/Content-Consistency-Is-Critical-To-Success blog For any business hoping to expand their clientele, advertising and getting the word out about their products or services can be especially important. Since the world has grown considerably more connected in recent years due to the internet's expansion, it only makes sense that companies would enlarge their digital footprint in order to help boost their reach. However, there are also multiple websites online which begin with the best of intentions but fail to materialize into any sort of success - these failures are almost always commonly associated with one critical mistake - an inability to keep consistent content online. Online marketing is more important than ever given both the impact and reach digital opportunities provide businesses. This relatively new concept not only assists small businesses in helping them compete with larger big box retailers, but it also aids in driving their own sales across a market never before imagined prior to the internet. Capitalizing on these opportunities is important and understanding why consistency is critical to maintaining these capabilities may help keep your business afloat during these ever evolving times. Relationship Establishment Having consistent content on your site helps establish a relationship with your readers. The continued abundance of material which those visiting or passing by your site come into contact with has an impact on their image created about the company putting forth this material. Ensuring the information is up to date, relevant, and continuously changing can help establish a positive relationship.  Trust In addition to building the relationship, consistent content also helps establish trust among potential clients and customers. Knowing they can rely on your site to produce results and quality information is also important for digital marketing characteristics.  Credibility Together, these results of digital consistency also help build brand credibility among clientele which exceeds opportunities previously available before the internet's rise to prevalence. Through consistent, relevant, and relatable information, owners can extend the reach of their business online each and every day. Current Consistency also equals current, which is especially important when attempting to remain relevant in a certain space. By providing the most up-to-date information available in a meaningful method, a website can remain active and important to consumers across the globe. Professional One of the most important aspects of keeping your website up-to-date is the professional nature of maintaining important and relevant content for your customers and readers to engage in over multiple visits. The success of a site often hinges on the consistency of repeat users and by providing professional content on a routine basis, the results are likely to be more beneficial than should you let any information become stagnant over time. If you are ready to move your business forward, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Tue, 30 May 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11892/Content-Consistency-Is-Critical-To-Success http://denverwebsitedesigns.com/blog/11853/Critical-Components-For-Success blog Small business owners tend to always be on the lookout for ways to enhance their sales. Building a customer base with crowd pleasing services and word-of-mouth advertising has the potential to be effective but growing your audience is always best. One way to ensure the impact of your goods, services, or products reach the general public and individuals from all backgrounds is to establish some type of online presence. In a realm where the borders are ever expanding, being able to capture the aspects of a company which will transition to sales is critical for success. Every business needs a website for multiple reasons but it is the development and outreach of such a tool which ultimately leads to success. Building upon this foundation and helping expand through social media utilization, assists in getting the word out about their goods and services. Understanding these key concepts are critical to performance - especially in the digital age of advertising and internet accessibility. Layout / Navigation In order to benefit all users, a website should be capable of being navigated easily. If your information is buried among different pages and not readily available, many users will lose interest and immediately move on to the next possible provider. Content Online content is an important driver in the layout and prevalence of certain social media posts. This information is typically relevant to the organization being researched and helps drive potential customers to an online website. Here, content is just as important, providing readers with relevant and up to date information. Blogs Blogs have multiple benefits for companies and their websites. These informative posts not only ensure the content remains fresh, but their incentives extend beyond simply giving readers informative data. Blogs can increase traffic, provide unique visitors, and a number of other positive results when used effectively. Images / Videos Quality images and short use videos are also seeing a rise in popularity and remain critical components to any website. Utilizing quality video media engages potential clients while providing a unique look into certain goods, services, or other offerings. Contact Information Another important aspect for websites is to provide contact information for potential patrons. Providing hours of operation, addresses, phone numbers, and email addresses can all be useful tools to drive sales by giving consumers ways for them to find out more about your business. If you are ready to move your company forward by implementing a website strategy to boost sales, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Wed, 17 May 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11853/Critical-Components-For-Success http://denverwebsitedesigns.com/blog/11794/Thinking-of-Using-AI-to-Create-Your-Content--Here-s-Why-You-Shouldn-t blog AI content creation is quickly taking over the internet. With programs like ChatGPT, Jasper, and Bard coming online, more businesses are starting to turn to these platforms for blog writing, email creation, and social media posts. Though these programs can save you time on the surface, they're not all they're cracked up to be. If you're thinking of using AI to handle your content marketing needs, you might want to hold off. Here's why. AI Plagiarizes Other Sites AI content creation sites and platforms don't come up with their ideas or their content from scratch. Instead, they pull from other websites with content covering the topics you're requesting. Even if they pull from ten or more sites, there's a good chance that the platform will end up plagiarizing those sites. Plagiarism is a serious issue, and search engines actively penalize websites that use content from other businesses. The more plagiarized content you have on your site, the greater the risk that search engines will drop your site from the search results.  The only way to protect yourself is to create unique content whenever you upload a blog post or write a web page. And the best way to do that is to let a human writer handle your content creation efforts. It Introduces Factual Errors and Inaccuracies Though AI platforms pull content and inspiration from other sites, it doesn't mean the content produced is factually sound or accurate. In many instances, the platforms make up claims and statistics entirely. For example, say your business operates entirely remotely. Unless you specifically tell the AI platform that your business is remote, the platform will likely make up a location for your company. And that's not the worst of it! AI will also make up statistics and cite fake studies to look like it's adding credibility to your posts.  Publishing AI content puts you at risk of giving your clients and customers inaccurate information at best and outright lies and misinformation at worst. Search Engines Don't Love It Back in the early days of blogging and search engine optimizations, search engines rewarded sites with high rankings as long as they included a high volume of relevant keywords. The posts themselves didn't need to be detailed or written with readers in mind. Now, search engines reward sites that create high-quality content designed to provide valuable information to readers first and foremost. Though AI creates content that looks valuable at first glance, search engines can tell that the content wasn't written by a human, or for human readers. This can result in lower page rankings over time. And the lower your rankings are, the less likely it is that readers will find your pages. This can make it hard to attract new business and drive leads to your site. The Content Lacks Personality Creating web content, whether it's for a blog or a social media update, is the perfect chance to showcase your brand's personality. When you create it yourself, it's easy to inject those little touches that make it clear that you wrote the content.  When you let an AI platform create content for you, it won't have that personal touch and bit of flair that only someone intimately familiar with your brand can provide. Remember, AI platforms pull content from other existing sources. That means they're pulling information from many brands and pages to create the content you're requesting. There's no easy way to tell it to inject personality into the post or make sure it matches the tone of your human-written content. All you'll get is a bland post that falls flat and won't reflect your brand's values. It Won't Save You Money in the Long Run Most businesses are turning to AI to save money, and though it seems like using an AI content creation platform will help you create content at a cheaper rate than working with a dedicated writer, the cost-savings aren't as great as you might think. In fact, it can end up costing you more in the long run. If you're creating content at scale, you'll need to sign up for a subscription with your preferred platform. Depending on the platform, this can cost hundreds of dollars each month. And while the posts the platform writes won't cost you anything beyond the subscription fee, you'll still want to review those posts for accuracy and to inject personality into the copy. That means hiring an experienced writer who is familiar with your brand, your values, and your personality. They'll have to revise and rewrite the posts to bring them up to snuff. Rewriting the content takes time—sometimes longer than it would take for a writer to come up with the content on their own—and that means you'll likely end up paying more for each post. It Won't Help You Position Yourself as an Expert Your content is the easiest way to position yourself and your brand as an expert in your industry. Since AI content is often overly simplistic and doesn't provide tons of value to readers, it won't help you build your reputation as an authority.  If you're not disseminating quality information to your readers, they may not feel comfortable working with you in the long run. This can lead them to turn to your closest competitors for information. When your competitors give your clients the information they need, your clients will be more likely to work with them rather than look to you for help.  Leave the Content Creation to the Pros AI content creation may seem easier and cheaper, but it can end up costing you your online reputation in the long run. That's why it's always best to create high-quality content from scratch.  If you're struggling to find the time to create high-quality, informative blogs and website content, don't settle for low-quality AI-created copy. Contact the team at Denver Website Designs and schedule a consultation today. Our experienced writers can help you with all of your digital content needs and will incorporate your voice into every piece, every time. Thu, 04 May 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11794/Thinking-of-Using-AI-to-Create-Your-Content--Here-s-Why-You-Shouldn-t http://denverwebsitedesigns.com/blog/11747/Keyword-Use-To-Maximize-Relevance blog Having a website for your business is a critical component to building and maintaining an established brand customer base. Not only does this online presence provide a common site for individuals hoping to learn more about your product and offerings, but it also allows owners the opportunity to interact and associate with their customers. In addition, having a website full of information and various blog topics is another way to optimize the online presence for your company. These informative aspects provide multiple benefits and opportunities as individuals searching for related goods and services find your company. Building these relationships and acquiring new consumers through online acquisition aids in the long-term success for all involved parties. Keywords are becoming vital to marketing strategies online for businesses of all sizes. These critical components help websites rank above others in similar comparison and are key for putting content in front of new potential customers. In order to maximize the relevance of these words, utilization needs to be put at the forefront and fortunately there are a number of categories to consider when trying to maximize the reach of these words. Relevance One of the most important aspects of key words are their relevance to the topic at hand. Specific and focused in their use, these words or short phrases are often what individuals should be searching for online as they scour the internet for related goods and services.  Specific Product or Brand A navigational aspect to consider is highlighting the specific product or brand. Once a strong foundation has been secured, highlighting these more specific words may be useful to garner all impending traffic. General Information General information assocaited with any provided goods or services is also a positive use of key word application on a website. These informative phrases are often closely associated wtih business offerings and can help direct more viewership to your site. Purchase Related Transactional terms are often utilized in order to influence potential customers toward making a purchase. If your business offers retail or other available transactions online, then putting in place key words tied to these interactions may help build success. Research Related Another often used keyword focal point involves the use of commercial type searches for research based acquisition. Many consumers scour the internet comparing different companies which offer similar items or services in search of the best deal. Capturing these patrons with research based keywords could not only lead to more traffic but it may also result in improved sales. If you are ready to move your business forward by increasing the effectiveness of your company website while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 20 Apr 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11747/Keyword-Use-To-Maximize-Relevance http://denverwebsitedesigns.com/blog/11713/Five-Blog-Mistakes-To-Avoid blog Creating a blog for your website is an important step to help boost traffic and build a solid customer base. By utilizing the internet and its far reaching capabilities, small businesses can now compete easier with big box retailers. Not only has this helped level the playing field, but when properly used the capabilities of being online also help significantly reduce customer acquisition costs. Having a website to serve as a homebase for your business with blog posts offers learning opportunities for your clientele and a number of other benefits. Coupled with social media and other important factors, businesses are becoming more equipped for the tasks at hand in a digital world. Regardless of the type of business or offerings, blogging is a worthwhile investment and something all owners should consider adding to their plans. However, there are a few mistakes individuals should avoid when hoping to implement a new page on their site. Avoiding these common miscues will not only boost the impact of your website but it will also circumvent any potential delays on receiving the benefits from implementation. Timing Providing consistent content is important when utilizing blog posts on your website. Ensuring a steady stream of posts not only keeps your site updated but it also helps consumers to remain engaged with new and relevant information. Topics Keeping the posts related to your business offerings and concepts is another method to help readers stay engaged with your website. For example, a car dealership may focus on a variety of different automotive topics related to car enthusiasts but veering too far from the target customer's interest could be detrimental. SEO (Search Engine Optimization) A failure to optimize SEO within posts or on the site in general will unfortunately lead to less traffic throughout the lifespan of your business. By ensuring the SEO is maximized and evolving with current trends, owners can get the most out of their website and online presence. Backlinks Backlinks to your website add value and provide a sense of relevancy for your content. By having posts and an abundance of information available within your website, businesses can increase their probability of receiving backlinks and helping to boost SEO across the spectrum. Name Finding the right name for your website and its content is also important, in addition to utilizing key words and common search terms associated with business practices. When left out, these results can be limited as potential customers search for related information but if used effectively, it will lead to more eyes on your site and potentially increased sales. If you are ready to move your business forward with a blog, increasing interactions with customers, and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 14 Apr 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11713/Five-Blog-Mistakes-To-Avoid http://denverwebsitedesigns.com/blog/11699/Future-Website-Trends-To-Consider-Today blog There are multiple types of businesses across the world and no matter with which you may be involved, practices are always evolving. From customer acquisition to advertising and sales, owners and their teams must always be on the lookout for new trends and ideas to remain relevant. Outside factors also influence how operations are conducted, including economical factors and social platforms. Depending on the goods or services being offered, there are numerous considerations which must be made in order to adapt, survive, and ultimately see the business thrive. Over 33 million small businesses exist in America but unfortunately nearly 20-percent fail within the first year. Being flexible, quickly learning from mistakes, and capitalizing on the latest trends are all measures which can assist owners with staying active. As technology continues to advance, adjusting offerings to meet the needs of your company and its clients or customers remains critical for success. Chatbots As artificial intelligence continues to improve, the expansion of chatbots is likely to follow. Having a portion of your website ready and available 24/7, to assist customers without having to fund another salary, could really improve upon customer service fees for your company. 3D Experience Virtual experiences also  continue to be growing across the country. These opportunities provide capabilities for many different organizations to operate, provide their consumers quality experiences, and cut costs. From retail, design, training services, repair, and everything in between, the chances for customers to interact with products prior to a purchase remains a quality experience. Voice Command Voice commands are becoming increasingly popular, especially for the young adults demographic. This trend indicates a potential boom as those individuals enter adulthood and begin purchasing goods and services of their own. Having the capabilities to offer voice command responses and action could help put one company ahead of another. Data Driven Capabilities Finally, advances in technology have also allowed for new metrics to be assessed in order to measure and provide feedback to owners. Instead of simply having to rely on the bottom line, those in charge can now analyze specific numbers to determine just how effective their advertising and online technology aspects are with opportunities to adjust as needed. If you are ready to move your business forward by enhancing its digital footprint while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Fri, 07 Apr 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11699/Future-Website-Trends-To-Consider-Today http://denverwebsitedesigns.com/blog/11656/Why-You-Should-Be-Patient-When-Implementing-Your-Content-Marketing-Strategy blog When you establish and implement a marketing strategy, it's normal to want to see results immediately. While some channels will help you see results quickly, others can take time. Your content marketing strategy is one of them. It can take up to six months for results from your content marketing strategy to start yielding significant results. Rather than giving up, you'll want to be patient and give it time for your content to start driving results. Here's why. Creating Content Takes Time Creating quality content takes time. You'll need to identify topics that will speak to your prospective customers and current clients alike. Once you find the topics, you'll need to write posts that edge out the competition and help position your brand as a trustworthy company. The entire process can take days per blog and you'll need to create more than one blog a month if you want to reach a larger audience and grow your customer base.  But there's good news. Once you start building out high-quality content designed to inform your customers about the topics they're interested in, you'll build momentum and keep readers coming back to your website month after month. You'll Have to Do Your Research Content marketing involves far more than posting blogs every week. Those blogs have to be optimized and tailored to provide valuable information to readers while also attracting the attention of various search engines. That means you'll need to do your research and choose keywords that your customers are actively searching for.  Identifying those keywords involves looking at your closest competitors and seeing which keywords they're ranking for, how they're using them in their content strategy, and figuring out what you can do better. And you'll have to do this for each post you write.  Leads Take Time to Turn Into Sales Once you start building a reputation and have a library of informative, high-quality content on your website, you'll start generating leads. This is great news and helps you position your brand as a true authority. However, getting eyes on your blog doesn't always mean those visits will turn into sales.  Often, readers need to mull things over and compare your products and services against those of your competitors before they're willing to commit to buying from you. Depending on where those readers are in the buyer's journey, this can take anywhere from a day to several months. By being patient and consistent with your content marketing strategy, you'll encourage those leads to turn into actual sales consistently—it will just take time. Gaining Trust and Authority Is a Long-Term Process One of the biggest benefits of posting high-quality content on your website is that it helps position your brand as an authority in your space. But it doesn't happen overnight. You need to be consistent with your content creation and find ways to inspire confidence in your brand every time someone visits your site.  This can take a while, but the reward is worth it. You'll position yourself and your company as an authority in the space and will encourage readers to trust your information and your brand over others in the future.  You'll Need to Be Consistent Search engines love to see sites with tons of high-quality content. If you're just starting out, it will take time to build up enough content for search engines to truly take notice and start recognizing you as a true subject-matter expert. That's why it's essential to be as consistent in your content creation as you possibly can be.  By creating content that's written with your customers in mind on a regular basis, you'll build up your library and increase the likelihood of search engines driving traffic to your website. As long as you're patient, the results will come. If you take time off or stop building up your content library, you create an opening for your competitors to effectively drive traffic away from your site and toward their own. How You Can Speed Up Results Patience is essential if you're establishing a content marketing strategy from the ground up. Though it will take time to see results, there are a few things you can do to speed up results and better position your business as a true authority in the industry.  Figure Out Your Ideal Customer The most successful content speaks to its readers in a clear and informative way. However, you won't be able to do this if you don't have a clear understanding of who you're writing for. Take the time to figure out who your target customer is and create your content with them in mind. Outsource Your Content Creation You know your business better than anyone else, but if you're not a strong writer, you'll find communicating your knowledge to your customers difficult at best. Rather than handling content creation on your own, consider outsourcing it to an experienced and dedicated marketing agency. They'll be able to find a writer that can capture your voice and communicate your expertise to the masses with ease. Optimize Your Site If your website isn't easy to navigate, your current and prospective customers won't spend time on it and, as a result, won't be able to reap the rewards of the content you're creating. Make sure your website is fully optimized for mobile devices, has menus that are easy to navigate, and has color schemes that are easy on the eyes. This will increase the likelihood of your customers staying on your page rather than clicking away seconds later. Content Marketing Is a Long-Term Strategy Creating quality content is a wonderful way to share your knowledge and inspire confidence in your brand in the long run. However, it's not something that yields overnight results. You'll need to be patient to start seeing the true, long-reaching benefits.  The best way to set yourself up for success and speed up the results you're looking for is to let an experienced content marketing team help you create, implement, and manage your strategy. Contact Denver Website Designs today to see how our team of experienced writers and strategists can help you streamline your marketing strategy.    Wed, 29 Mar 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11656/Why-You-Should-Be-Patient-When-Implementing-Your-Content-Marketing-Strategy http://denverwebsitedesigns.com/blog/11632/Content-Marketing-Strategies-To-Engage-Customers blog As the internet continues to evolve, more and more businesses are searching for ways to engage their customer base online. By finding opportunities to not only target their existing consumers but also locate new candidates, businesses can grow their bottom line without having to spend millions on television advertising. In fact, social media and the internet have helped level the playing field for small businesses by allowing them to compete with big-box retailers. A solid content marketing strategy allows business owners to reach a significant audience with the simple push of a button. E-commerce sales grew significantly during the pandemic and while these numbers will likely level off as individuals begin interacting in public more often, there's no doubt the efficiency and effectiveness of online retail has dramatically changed the landscape of business. In doing so, owners have had to rethink their marketing strategies with a focus on new key characteristics to boost sales and the profit margin. Customer Focus Creating ads and deals for target customers is critical to a company's success. Data abounds in the online world and with specifics as to what individuals prefer and how they utilize their online platforms, building customer focused content helps keep current clientele while finding new individuals to increase the consumer base. Content Quality All companies today are continually racing to compete in the online space. This makes the creation of quality content important to not only allow your business to separate itself from the competition, but also keep customers engaged.  Rank vs. Rate The debate over SEO (Search Engine Optimization) and ensuring your business offerings populate when consumers seek related terms versus how much time is spent on your site (Click-thru Rates - CTR) is heating up. As search engines evolve, it's becoming more and more important to keep consumers engaged once they land on your website. Outreach Expanding beyond a website is also now important for many companies to engage customers with what apps they are currently using. By staying on top of the latest trends and social media numbers, companies can target specific groups of people and help expand their reach far beyond a single homepage. Opportunity (Feedback and Deals) Another key way to continually engage customers is to offer feedback opportunities and online deals. Each of these presents a unique chance for customers to interact with a brand, company, or service organization while also generating more buzz around their offerings. Multiple interactions typically indicate more eyes on the subject, presenting businesses with another outlet to use. If you are ready to move your business forward by increasing the effectiveness of your company website while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Mon, 20 Mar 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11632/Content-Marketing-Strategies-To-Engage-Customers http://denverwebsitedesigns.com/blog/11604/7-eCommerce-Marketing-Tips-You-ll-Want-to-Implement-Now blog If you run an eCommerce business that predominantly sells products online, you know that getting your website in front of prospective clients and customers is essential to your success. The easiest way to do that is to up your eCommerce marketing efforts and make sure your site is able to attract the customers you're looking for each day. So, where do you begin? Here are a few proven marketing tips to set your website up for long-term success. 1. Make Sure It's Optimized for Mobile Devices These days, more people are using their phones and tablets to surf the internet and make purchases from eCommerce stores. If your site isn't optimized for mobile devices, people will have trouble navigating through your products and completing the purchase. Take a look at your site now. Pull it up on your phone and make sure everything loads in a way that makes finding and buying your products easy. If you notice any pain points or see that your site is not formatted properly, make a plan to update it as soon as you can. 2. Implement Online Chat Support It's completely normal for customers to have questions about your products and when they shop in person, it's easy for them to get answers right away. However, when your customers shop online, getting answers to even the most basic questions can be difficult at best. If they email you, it can take days for you to sort through your inbox and respond appropriately. The longer customers have to wait for answers, the more likely they'll be to turn to your competitors. Launching an online chat support function makes it easy for your customers to get the answers they need in a timely manner. When your customers know that you're there for them and can answer their questions, they'll feel more confident in working with you. 3. Use Email to Your Advantage Email marketing is one of the most powerful tools you have. Unfortunately, many eCommerce business owners fail to use it to its fullest potential. Take a look at the types of emails you're sending your customers. You'll want to send a mix of promotional emails and informative newsletter-type emails designed to build confidence in your brand and create a relationship between your business and your customers. 4. Update Your Website Your customers will be able to tell when your website is old. It won't look chic like your competitors and it will likely load more slowly than other eCommerce stores. Get in the habit of routinely updating your website to keep things fresh and relevant. Anytime you add a new product, or an existing product gets updated, upload new photos to showcase those updates. This will keep your website looking fresh and your product listings looking like new at all times. The more current your site seems, the more confident customers will be when making purchases.  5. Write Detailed Product Descriptions One of the major challenges eCommerce business owners face is conveying the quality of their products to their customers. When people shop in person, they can handle the product and inspect it physically. Online, they're only able to read product descriptions to learn about the features of every product you sell.  Take the time to write detailed and optimized product descriptions. Highlight the features of your products that stand out from your competitors' listings. Use keywords (terms your customers are searching for) in your descriptions to help search engines better direct traffic to your website. When done properly, you can increase traffic and make more sales month over month. 6. Leverage Your Social Media Accounts and User-Generated Content Your social media accounts are great for promoting products, sales, and ongoing deals. But that's not all that you can use them for. You can also gather user-generated content and share it on your social media channels. What is user-generated content? It's posts created by your customers that showcase, review, or otherwise discuss your products.  Often, these posts carry unbiased opinions on your products which you can use to better promote your store. Just make sure you get permission and/or tag the original creator when you share their post. By giving them credit, you're showing your customers that you value the content they make and encouraging them to promote your brand to their friends and followers in the future.  7. Look at Your Cart Abandonment Rate Cart abandonment is one of the biggest challenges that eCommerce store owners have to overcome. It can happen for many reasons including: Poor user interface on your site Slow load times on the purchase page Requiring users to create an account to complete the purchase High shipping fees Security concerns when entering payment and personal details Take a look at your site's average cart abandonment rate. Then, walk through the process pretending that you're a customer. Make a note of the issues you find and work on correcting them as soon as you can. This will help you reduce your cart abandonment rate and encourage customers to complete their purchases.  You can also leverage your email system to further reduce your abandonment rate. When customers who already have an account with you abandon their carts, your email system can send them a reminder that they left items in their cart and invite them to come back and complete the purchase. While it's not a guarantee that you'll make a sale, it can encourage shoppers to come back. Set Your Online Store Up for Success Managing an eCommerce business requires far more than selecting the right products. You need to actively manage your website and stay on top of routine updates if you want to keep your store relevant in the eyes of your customers. Make sure to implement these tips as soon as you can. The sooner you do, the easier it will be to streamline your business and increase your sales and profitability.  If you're not comfortable making updates or creating high-quality content to draw your customers in, reach out for help. Contact Denver Website Designs and schedule a consultation to see how we can help.    Wed, 08 Mar 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11604/7-eCommerce-Marketing-Tips-You-ll-Want-to-Implement-Now http://denverwebsitedesigns.com/blog/11571/Denver-Website-Designs--Boost-Your-Digital-Footprint- blog Technological advances have leveled the playing field for businesses across the country. Before widespread internet use, only larger companies could compete with advertising and creating content in order to promote their offerings. Customer acquisition costs were extraordinarily high and other than a few small businesses which found success via word of mouth, many either quit or were bought by larger entities before getting to showcase their capabilities. The internet changed this considerably by allowing even the smallest of entrepreneurs an opportunity to reach millions with the push of a button. Digital marketing is important for business owners in order to spread the word about their particular goods and/or services. From anywhere on the planet, people are able to advertise their information and potentially reach millions for a relatively low cost. This has helped not only produce new mainstream products, but it also allows those who may not have been previously able to compete a seat at the table. For those still hoping to improve their digital footprint, there are a few proven concepts to assist. Up To Date Content Keeping your content both up to date and relevant aids in boosting your online footprint. If your website becomes stale or lacking in new information, then odds are many patrons will ultimately quit visiting or look for something else. However, by maintaining a steady flow of new material, your site should continue generating both first-time and repeat viewers. Video Social media and websites have both seen a trend toward video content in recent years. By creating short, attention grabbing videos, businesses can not only advertise their products but also reach far more people with more efficiency. Customer Reviews Giving customers an opportunity to provide their feedback for public consumption may initially seem like a risky business practice. However, if you are confident in the product then this should not raise any red flags. Even for the disgruntled individual, reviews provide a medium for owners to display an appreciation to their consumers and willingness to correct or address any potential issues. SEO (Search Engine Optimization) Capitalizing on SEO for your business helps boost your digital footprint significantly. Modifications to your website, content, and future revisions can all help individuals who may be searching for related goods and services find your company. Multi-Dimensional Creating a website which is easily accessible across multiple mediums is also important for increasing your online capabilities. If your site functions well on a computer, but isn't nearly as user friendly on a cell phone (or vice-versa) then steps should be taken to correct this immediately. By ensuring your information is accessible on any device, business owners can maximize their reach when advertising. If you are ready to move business forward by increasing the digital footprint and effectiveness of your company, while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 24 Feb 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11571/Denver-Website-Designs--Boost-Your-Digital-Footprint- http://denverwebsitedesigns.com/blog/11552/Denver-Website-Designs--Essential-Brand-Recognition-Features blog Running a successful business in today's market takes many different approaches and ideas. Not only do you need to provide a quality good or service, but being able to generate buzz on the internet is also now a key component of success. For many, an ability to bring in new eyes via social media and other interactive measures is critical to their success and the same can be true for your business. By generating a customer fan base and driving down acquisition costs, your company may establish a foothold in the business with excellent brand recognition features. A focus on brand awareness helps in generating more customers for your company. This, in turn, helps boost sales and can increase the bottom line for your business. Since cash flow is a key feature of success, being able to capitalize on these aspects is critical for any long-term reliance. With the internet's prevalence today, making your company stand out from the rest helps set your business apart from all of the competition.   Originality Even if your products, goods, or services aren't an original idea, creating something unique will help set it apart from competitors. As a business owner, thinking outside the box and building something which may have a different outlook on a certain market criteria helps to establish your company as a new and relevant idea. Target Audience Knowing your target audience and drafting appealing content for these individuals is another way to help build brand recognition and maintain traction within any space. After the typical burst from new sales, analyzing figures and focusing on a key demographic helps to create staying power. Content Consistent and relevant content generation is another way to help establish a foundation for brand awareness. Especially on the internet, ensuring your company is setting itself apart and showing up for potential clients is critical to success. Reflection Having a reflective approach and being able to adjust for changes needing to be made is another critical aspect for continued success. By constantly reviewing available information and making the necessary adjustments, business owners can ensure their company remains on the right path for success. Scope Utilizing all available methods for distributing information can also be a helpful opportunity to boost brand recognition. From capitalizing on social media channels to creating blogs for your website, the opportunities are seemingly endless for putting information out to your customers. If you are ready to move your business forward by driving newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 16 Feb 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11552/Denver-Website-Designs--Essential-Brand-Recognition-Features http://denverwebsitedesigns.com/blog/11493/9-Signs-It-s-Time-to-Redesign-Your-Website blog Your website is one of the best ways to attract new customers and showcase your brand's values, but it can become outdated faster than you might think. Refreshing and redesigning your website will allow you to breathe new life into your company's online presence by making your site look and function like new. So, how can you tell if it's time to redesign your website? Here are a few key signs to watch for. 1. It Looks Old Your website can help keep your business fresh in the minds of your current customers and to attract new customers to help you grow your brand. But if it looks old or outdated, you can bet that your current and prospective customers won't want to stick around. Remember, your customers want to see that you're keeping up with the times. If your website looks like it was built in 1999, they may not have confidence in your brand. However, if you update it and bring the design up to current standards, you'll inspire confidence every time your customers pull it up. 2. Your Logo and Colors Have Changed One of the best ways to establish brand consistency is to use the same colors and logo designs on all of your marketing materials, including your website. But if you update your logo or change your colors without updating those components on your site, it can easily leave people feeling confused. They may not recognize your new logo and your old logo as belonging to the same company. If you're planning on updating your logo, make sure you also plan for a website redesign. This way, you'll create consistency across your brand as soon as the new logo is live. 3. People Complain About It Think about the websites you've visited for brands that you like. Chances are there are at least a few that you don't enjoy going to. You've likely even complained about it to your friends or coworkers. You can bet that your customers do the exact same thing.  If you've gotten negative feedback about your website, it's time to consider a redesign. If you can, keep track of the types of complaints people bring to your attention and use your redesign to address those issues.  4. Your Rankings Are Slipping When your site is up to date and you're able to optimize the content on each page, it's normal for your site to either increase in rank on search engines or to at least hold steady. If you've noticed a slip in your rankings, it may be due to your website's design. If your site isn't up-to-date and optimized, the search engines won't reward you with better organic rankings. They may even penalize you in some instances. By refreshing your site and focusing on improving the design, you'll give yourself a chance of improving your position on the search engine result pages.  5. The Site Loads Slowly Things on the internet are never static and what worked six months ago may not work now. Outdated technology, unsupported themes, and old components can cause your site to load slower than your customers want. If they have to wait for your pages to load, it's likely that they'll abandon your site (and potentially your brand) in favor of your competitors. When you redesign your website, you can prioritize load speeds as part of the refresh. The faster your pages load, the easier it will be to keep people on your site rather than leaving them wanting to check out your competitors.  6. Your Bounce Rate Is High Your bounce rate refers to how quickly and how often visitors to your website click away. Ideal bounce rates are low, but if your rate is high, it could be due to your website's performance. When users don't enjoy your website's design or the way it's laid out, they'll be more likely to leave and leave quickly.  By refreshing the look of your website, you'll be able to make your site easier to navigate and improve your overall bounce rate, keeping more people on your site longer. The better your bounce rate is, the more favorable search engines will view your company and the more likely they'll be to get your site in front of others.  7. Making Routine Updates Is Difficult Your website will need regular updates, whether those updates are posting a new blog entry or updating your hours based on seasonality. Regardless of the type of update you're running, the process should be smooth and easy. If it's not, it's time to revamp your website.  As themes, widgets, and other built-in tools get replaced by newer versions and lose their support, updates can be harder to make. If you're struggling to change even simple information, it's high time to update your website's design and elements.  8. Your Closest Competitors' Sites Look Better As a business owner, your main goal is two-fold: retain your existing customers and attract new ones. To do that, you need to stand out from the competition. If your website doesn't exceed or at least match the look, speed, and experience of your closest competitors' websites, you'll find that goal hard to reach.  Take a look at the way your site looks compared to your competitors' sites. If it looks outdated, poorly designed, or otherwise inferior, investing in a redesign can help give you a leg up on the competition. 9. The Site Won't Load on Mobile Devices More people rely on mobile devices like smartphones and tablets to surf the web than computers these days. If your site won't load on a mobile device, it's not just outdated and in need of an upgrade—it's likely driving customers away.  Redesigning your site to include mobile device optimization and compatibility will make it easier for your customers to use your site and get the information they need quickly. This helps position you as a true leader in your industry and can inspire trust in your brand. Ready to Give Your Site a Facelift? If you're ready to give your site a refresh and make it look like new, don't wait. Contact Denver Website Designs today. Our experienced team will help you bring your vision to life, whether you're looking to make strategic updates or want to rebuild your site from the ground up.   Tue, 31 Jan 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11493/9-Signs-It-s-Time-to-Redesign-Your-Website http://denverwebsitedesigns.com/blog/11382/Denver-Website-Designs--Key-Analytics-For-Success blog Having a website for your business is common practice in today's world. Not only are many customers acquired online, but websites serve as a homebase for the online presence of your company. Social media content remains an important concept as well, generating buzz around your products and services while helping drive consumers to your website. These opportunities not only present potential customers a chance to interact with your business, but it can also provide a wealth of information for those who may be interested in making a purchase.  There are approximately 2 billion websites online and while a majority of them are inactive, being able to make yours stand out among the others takes a lot of work. For business owners, getting your goods and services in front of potential customers, instead of them finding the competition, can be critical for success. Fortunately, advances in technology and analytics research have revealed key characteristics to help boost online returns. Click Rate Getting a link to your company's website in front of customers is only part of the process as they must then click to visit. By analyzing click rate, the number of times someone clicks to enter versus how many individuals had an opportunity, business owners can see if they're turning paid ads into results. In addition, if no paid advertising has been used, then this data point could indicate how much traffic is being generated through other factors. Bounce Rate Bounce Rate is a controversial measurement but one which can reveal potential success when analyzed among other features. Ultimately, this measurement displays how many people exit your site after one page instead of initiating any further interactions. While it may reveal a need for improvement in some areas, it could also be a positive measure in that consumers are finding what they are looking for without much hassle. Pages Per Session Another key component to determine website success are the pages-per-session (PPS) visitors are accumulating while online. By offering a wealth of content and features, business owners can keep customers interacting with their site for longer periods, which generally helps boost business. Conversions Turning visitors into customers is the goal for all businesses and conversion counts help to reveal these features. By measuring the number of conversions versus visitors, it can help display trends in website performance. Keywords Another critical component for websites is their use of keywords to drive search results and keep rank among similar entities. While the algorithms for success are constantly changing, using keywords is a general building block for the success of many online businesses. If you are ready to move your business forward building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 20 Jan 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11382/Denver-Website-Designs--Key-Analytics-For-Success http://denverwebsitedesigns.com/blog/11299/Five-Proven-Ways-To-Increase-Website-Traffic blog As a business owner, being able to compete in the online market is becoming a necessity in order to achieve success. In fact, there are multiple companies which elect to operate solely online without any brick and mortar presence. Depending on your offerings, items, or services, understanding which format works best for your company will help set you up for success, but with either method you choose - building an online community of support can tremendously help your business.  A steady increase over the past two decades has resulted in nearly 30-percent of business being conducted online. This not only indicates consistency, but also that many potential consumers are searching for related goods and services on the World Wide Web in order to conduct their business. As an owner, being able to execute different methods for driving traffic to your site can be especially rewarding on a number of different levels.  Keywords (Text and Voice) Utilizing key words throughout the text on a website can help boost traffic as it highlights what individuals may be searching for online. By analyzing the traffic tendencies related to your company's offerings, individuals can target specific words in order to help maximize their returns as individuals look for related goods or services. In addition, being able to highlight voice terms is also growing in popularity. As more and more individuals utilize vocal options on their devices, this can also assist in ensuring they locate your company when needed. Quality Content Consistent quality content is another method in order to keep people returning to your website. The utilization of blogs is a great way to achieve consistent updates to the information being provided, while also providing multiple other positive benefits from this service. By establishing a customer connection and becoming a trusted source within an area, business owners will see positive results. Efficient SEO (Search Engine Optimization) Both of the previous methods are also useful tools helping to boost the SEO of your website and company. As one of the main factors utilized to determine how your online presence ranks among the millions of active websites available, being able to become one of a potential customer's first options can significantly help boost your business. Backlink Utilization A backlink brings individuals from another website to yours when they click on associated information. By establishing a series of relatable content, it opens up the possibility of your site becoming a backlink target, helping to put even more eyes on your company's offerings. Social Media Support Building a social media presence also helps boost the amount of traffic your website sees as individuals are able to link to their homepage or other portions of the site for assistance. Social networks can be used to reach out and grab potential customers, but the links to your site will help boost business as more and more individuals locate your company. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 13 Jan 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/11299/Five-Proven-Ways-To-Increase-Website-Traffic http://denverwebsitedesigns.com/blog/10942/How-to-Improve-Your-Company-s-Digital-Reach-In-The-New-Year blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the  more important to work with a company with the knowledge and experience needed to get the job done. Consider Your Current SEO Performance One of the biggest ways a customer will find your business is through search, either through Google, Bing, or a request to Alexa. Having your business listed as one of the first results that pops up is especially important if you hope to improve your digital reach as a business. If your company doesn't pop up within relevant searches within the first page, you can pretty much bet most people will not be able to find your business. This will limit the amount of new customers you can attract and reduce potential new business in the process. Invest in SEO technology if you are hoping to improve your company's digital reach. Utilize Blogging to Increase Your Visibility Another important component when it comes to your business being seen online is whether you are utilizing blogging. Blogging can help potential customers with relevant topics to your business, and allow you to show off your individual personality and knowledge-base in the process. A person who searches for a topic that is related to your business may end up stumbling upon your business as a result of a separate search. This process of lead generation can be very effective when it comes to increasing your customer base and bringing more people to your website as a result of this content. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals.   Thu, 05 Jan 2023 06:00:00 GMT http://denverwebsitedesigns.com/blog/10942/How-to-Improve-Your-Company-s-Digital-Reach-In-The-New-Year http://denverwebsitedesigns.com/blog/10919/Denver-Website-Designs--SEO-Improvement-Ideas blog The world wide web is continually growing with new content and websites going live each and every day. As this landscape continues to expand, being able to create something which stands out among many similar pieces of information can be difficult. However, with properly managed Search Engine Optimization (SEO), business owners can ensure their content is reaching desired customers and available for all potential clients to find. These measures not only help boost the relevancy of your content, but it also serves to rank a site among search engine results in order to provide optimal performance. Search engine trends are also growing in 2022 with many users on the lookout for something local. For small business owners, being able to put their information in the hands of potential consumers can be the difference between staying in business or having to fold. By actively managing their SEO and seeking to improve, owners have the potential to boost their bottom line. Relevant Content Websites which consistently post relevant content tend to rank better in terms of their SEO. By targeting a specific market and generating applicable material, owners can keep their company toward the top of any related search results. Content Timeline Consistency is also key. Not only is new and fresh content needed, but the timing of this material also impacts a site's SEO. By continually offering new information, the website will not only remain current, but also relevant. Track Metrics Analyzing and tracking the metrics associated with relevant searches and key words can also help developers target their approach for the site. With the abundance of data being generated each and every day, owners should have an action plan for their site in order to measure performance. Relevant Links and Backlink Opportunities The use of hyperlinks is also a tool which can help increase the relevancy of a site. Especially with so many users today accessing information via a mobile device, having links both within the site and as a connection piece from other areas of the web can be extremely beneficial. The continued use of new content also allows for these backlink opportunities with more straightforward options available to connect users and information together. If you are ready to move your business forward by increasing SEO while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 21 Dec 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10919/Denver-Website-Designs--SEO-Improvement-Ideas http://denverwebsitedesigns.com/blog/10908/Denver-Website-Designs--Blogging-Benefits blog Operating a business in today's market can be an extremely stressful task. Coming off the pandemic and battling inflation, being able to remain relevant as technology continually improves can be difficult. However, there are some individuals who have mastered the art of balancing a budget while keeping their brand atop competitors. Ultimately, it comes down to adjustments and being able to make the necessary corrections in order to ensure your company remains active among consumers. There are over 300 million internet users in America, making it one of the best methods for attracting new customers to your business. In advertising, newspaper ads and billboards gave way to commercials and now creating an online presence is critical for success. One important component to enrich your online footprint is to utilize the benefits of incorporating blog posts to a website.  Online Exposure Blogs on a website increases online exposure for any company with which they are applied. Boosting the ability of search engines to help pinpoint your content when potential customers are looking for related items, these pieces can greatly improve the performance of your online recognition. Regional markets and areas of local support can also benefit from building a website and providing potential patrons the ability to locate their services. Engagement Having blogs also provides the chance to increase online engagements with your business. With relatable content, individuals can interact with a page and owners may also address any areas of concern while also highlighting positive reviews. The utilization of blogs enhances these engagement opportunities and helps to build a positive reputation for your company among consumers. Differentiate Depending on the nature of your business, blogs may help differentiate your company from others offering similar goods or services. Not only will their presence help boost your rank among search engines, but it can also put you above and beyond any competitors. This helps to ensure your business is the first any potential customers come in contact with as they search the internet for related assistance. Promote Owners can also utilize blogs to help promote their business and any special offerings. By capitalizing on an effort to explain and describe the opportunities of application for your business, owners can help make decisions easier for potential clientele. Interact In addition to detailed explanations, blogs also provide opportunities for interaction with customers about various topics. These answered questions and addressed concerns provide immediate, unique interactions which cannot be replicated with any other marketing tool. If you are ready to move your business forward by increasing customer interaction opportunities and building a foundation of online presence, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 15 Dec 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10908/Denver-Website-Designs--Blogging-Benefits http://denverwebsitedesigns.com/blog/10636/How-to-Reduce-the-Bounce-Rate-on-Your-Website blog As a business owner, you rely on your website to get information to both your current and prospective customers. It's how you inform them of your services and give them an easy way to contact you for more information. But even the most informative website won't convey information well unless visitors spend time reading through the pages. Luckily, there's a way to measure the efficacy of your site. You just have to look at your bounce rate.  What Is Bounce Rate? Bounce rate is the rate at which people visiting your site leave the page they're visiting and exit your site altogether. Ideally, people visiting your site will spend at least a few minutes perusing your content and looking at the types of services you provide. This leads to a relatively low bounce rate and shows that users are engaging with your content.  However, if they're not finding the information they need or find your website difficult to navigate, they'll be encouraged to click away, resulting in a high bounce rate.  Why Does It Matter? Looking at your bounce rate can give you valuable information on what you're doing right and where you can improve to keep users reading and clicking on your pages. The lower your bounce rate is, the more qualified leads you'll be able to generate and the more sales you'll get through your site.  As a business owner, your goal is always to make money and by consistently examining your bounce rate, you'll be able to implement changes to improve user experience and user interactions, so your site stays fresh in the eyes of your visitors.  How to Reduce Bounce Rate on Your Website Reducing bounce rate is one of the best things you can do for your site's performance. While there are many ways to go about reducing bounce rate and increasing engagement on your web pages, some are more effective than others. Here are a few proven tips to help you keep visitors looking at each page rather than accidentally encouraging them to click away. Pay Attention to Page Formatting Your website's appearance can encourage clicks or leave visitors running for the hills. Take a long, hard look at the way your website is formatted. At a minimum, you'll want a clear navigation menu, easy-to-read fonts, high-contrast colors to make the words stand out, and clear, attention-grabbing headers to help readers navigate the page.  If the page looks like a wall of text or the font isn't easy to read, you can expect a higher-than-normal bounce rate. Why? Because your site isn't user-friendly. Think about the sites you frequent and what you like about the layout and design of their pages. You can use those features to help influence the way you set your site up.  Make Your Site Easy to Search As your site grows and as you create more pages or blog posts, it can become harder for visitors to find the information they need or want. If that information isn't easy to find, they'll click away and turn to your competitors, increasing your bounce rate. Instead of leaving things to chance, make your site easy to search. Make a search bar accessible in your blog section and on your homepage if you can. This will allow visitors to type in search queries related to the information they're looking for. When your site is searchable, visitors will be more likely to spend more time on each page. The more time they spend on the page, the more opportunity you have to get your brand to stand out as the authority in the space. Optimize Everything for Mobile More users are surfing the web on their phones and mobile devices than computers. This means your website needs to be optimized for mobile devices. If it's not, the pages won't load properly which can hurt the user experience and leave visitors looking to your competitors for information or service. Optimizing your site for mobile means making sure the pages load correctly with formatting that can fit on smaller screens. While it's possible to optimize your site on your own, it's best to leave it to the pros. Experienced web designers will be able to make sure the pages work on all manner of mobile devices just as well as they do on your computer. Create Engaging, Useful Content One of the main reasons people click away from websites is due to poor quality content that doesn't answer their questions or give them the information they need. The easiest way to improve your site's bounce rate is to invest in the quality of the content you post on your site. Create engaging blogs that answer your customers' most common questions. Make sure your service pages explain how you can help your target customer. Optimize each post with keywords so your customers will be able to find the page.  If you can, consider incorporating images into those posts to make them even more eye-catching.  Keep Paragraphs Short and Easily Skimmable When people see a wall of text, it's rare that they'll have the patience needed to read through it. If your website is full of large blocks of text, you can bet that readers will click away, resulting in a high bounce rate. When creating content, whether it's for an "about us" page or a blog, keep the paragraphs short. Use headers to break up the text and make the page easily skimmable for readers who are in a hurry.  This will keep readers from feeling overwhelmed when they visit your site and can encourage them to interact with your content more effectively. Give Your Site the Attention It Needs Improving your bounce rate can dramatically boost your site's performance and ultimately lead to more sales. As long as you keep these tips in mind, you'll be on your way to keeping visitors engaged every time they visit your webpage.  While it's possible to implement these changes on your own, you don't have to. Contact Denver Website Designs today and see how we can help you get your site back on track. Tue, 06 Dec 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10636/How-to-Reduce-the-Bounce-Rate-on-Your-Website http://denverwebsitedesigns.com/blog/10594/Denver-Website-Designs--Customer-Interaction-Is-Key blog Client acquisition has long been a critical component for the success of a small business. Not only is being able to compete with larger franchises in this same space extremely important, but many individuals relate to having a personal, hands-on approach when it comes to customer interactions. While the internet has provided an avenue for owners to somewhat level the playing field, being able to adapt while continually making customers the focus of your business remains key. Once business owners learn how to turn customer service into a priority, the chances of their longevity in the field will likely see a considerable uptick. The days of learning customer's names and establishing a relationship aren't gone completely, but the look has definitely been modified. For those businesses who make changes to remain relevant, the opportunities are endless.  Information Providing relevant information online for all customers to review is one of the best ways to "introduce" your company and its offerings to potential clients. Instead of making interested patrons search for items of interest, having these offerings online and available can be especially helpful while also building a sense of trust.  Review In addition to publishing key information, allowing customers an opportunity to provide their own reviews can also be extremely helpful. While some businesses shy away from granting patrons a chance to publicly share their experiences, the results are often more positive than negative. These interactions also allow for reflection and growth for businesses as the results accumulate over time. Contact Form Companies can also take their online presence for customer interactions a step further by providing a direct contact form. These pages typically provide patrons another outlet to provide feedback on their experience or to seek assistance with any higher level issues. Social Media The rise of social media has provided an outlet for immediate and numerous customer interactions based on your brand. While a webpage may serve as the company's home base, social media interactions and influence can really take your product or service to the next level with real-time responses. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 23 Nov 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10594/Denver-Website-Designs--Customer-Interaction-Is-Key http://denverwebsitedesigns.com/blog/10556/Denver-Website-Designs--Critical-Components-For-Success blog The internet immediately revolutionized many daily tasks and how they were completed. Even before social media and an abundance of smartphone connectivity, people began realizing they could shop, date, and gather their news online. These changes quickly led to businesses realizing the importance of marketing in the digital age and even today, being able to create a space within the world wide web for your company can be a difficult task. However, if executed correctly, the slice of real estate you occupy on the internet may just be the launching point for a successful future. Digital consumers continue to rise as more and more of the world's population gains access to the internet. These opportunities and access allow even the smallest companies to compete with corporate entities while also allowing them to build their own brand and consumer base. However, one critical factor to finding success is having a great website to serve as a home base with these key components to help boost performance. Navigation Regardless of size, having a website that is easy to navigate is important. Building a loyal consumer base is critical and one quick way to lose fans is by having a site which leads to dead ends or where people can't find what they need. This leads to frustration and potentially lost revenue. Layout The design and aesthetics of your site are also key elements which function hand-in-hand with the navigational processes. Creating an engaging and inviting website to represent your business to the world is another positive aspect of building something for success. Content Focused and relevant content will not only relay your message to consumers, but it also helps the website rank among many others online today. To ensure potential customers find your offerings, generate the content needed for boosting SEO (Search Engine Optimization) and keeping your clientele informed. Scale Many people today access the web through a smartphone or tablet as opposed to using desk or laptop computers. These varying screen sizes can cause a lesser maintained site to appear distorted or not function properly. A critical component in the online world today is to ensure your site transitions flawlessly across multiple platforms while still upholding its appearance, integrity, and usefulness. Brand Recognition Finally, a website is essentially an extension of your brand and visitors should be able to see this when online. By presenting a focused concept, business owners can help grow their clientele and customer service base as time passes. If you are ready to move your business forward by creating a unique website while increasing interactions with customers and building content to drive newcomers toward your services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 11 Nov 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10556/Denver-Website-Designs--Critical-Components-For-Success http://denverwebsitedesigns.com/blog/10536/Why-Mobile-Responsive-Websites-Are-Important blog The invention and wide acceptance of smartphones and internet-enabled tablets revolutionized the internet, and the way users browse websites. Rather than spending hours on the computer each day, people turn to their phones to search for businesses, make purchases online, and even stream entertainment.  With such a heavy reliance on mobile devices, creating websites that load seamlessly and provide the same great experience regardless of platform is essential.  This type of web design is a great way to expand your reach and target your ideal consumer more effectively. But why is it so important? Here's what you need to know. Google Likes Mobile-Responsive Design Believe it or not, Google can tell the difference between a website optimized for desktop or computer view and one optimized for both computers and mobile devices. Why does this matter? Because Google rewards websites with good user experience.  By making your website viewable on both desktop and mobile platforms, you'll boost your chances that Google will take notice and get your site in front of more people searching for businesses like yours. The more people viewing your site, the more likely it is that you'll see an increase in purchases or contact leads. Keep in mind that simply optimizing your site for different platforms isn't enough to replace all of your other SEO efforts. You'll still need to create high-quality content that provides value to your target customer and use keywords to drive traffic to your site.  It Increases Engagement From Customers If you're like most people, you click on links your friends, family, and even other business owners share with you several times a day. If the site you click on doesn't load right or looks strange on your phone, how likely are you to continue viewing different pages? Not very. By making your site adaptable and viewable on both desktop and mobile devices, you'll increase engagement from your customers. Rather than clicking away out of frustration, they'll read through the page and will be more likely to view other pages on your website. That increased engagement makes it easier for them to share your website with others and makes it more likely that they'll return to your business over your competitors.  Responsive Sites Improve User Experience For Each Visit When you're trying to attract new or prospective customers and clients, your website can be your best resource. When it's optimized for both desktop and mobile devices, users will naturally have a better experience every time they visit your site whether they're using their smartphone or surfing the web on a laptop.  They won't have to deal with the frustration of slow load times or improper formatting that makes reading about your company difficult if not impossible.  The better the user experience is, the more confidence people will have in your brand. It shows that you care enough to invest in a quality website so you'll likely care enough to provide customers with quality services and products. It's Affordable Maintaining two distinct websites—one for mobile devices and one for computers—is possible. However, it can be incredibly expensive and time-consuming.  You'll have to pay someone to design both pages, create content for both sites, pay for hosting for two sites, and manage different campaigns for each version of your website. Over time, that can significantly increase your costs. By investing in a mobile-responsive website from the beginning, you'll save money. Instead of managing multiple websites, you'll only have to manage one. Everything that's viewable on the desktop version will carry over to the mobile version automatically, saving you money each month. Customers Will Be More Likely to Purchase From You Since more people are relying on mobile devices to surf the web, tailoring your site to suit their needs can end up increasing the number of conversions, sales, and contact leads you get. The easier it is for people to use your website from their preferred device and the easier it is for them to make purchases, the more likely they'll be to do so.  With a mobile-friendly site in place, you'll show customers that you value their support and are willing to do what you can to simplify the process. This can inspire more confidence in your brand and encourage customers to spend their money with you rather than with your competitors. It Reduces the Risk of Duplicate Content Duplicate content happens when the same or similar content appears on more than one page or more than one URL. When you're maintaining a desktop and a mobile version of your website on two URLs, there's a very real chance that the content will be similar if not identical.  Unfortunately, search engines often penalize sites for having duplicate content. It looks like plagiarism and, to the search engine, makes your site look less credible and professional. Once your site is penalized, you may have a harder time ranking for your target keywords or showing up in search results. By investing in mobile-responsive website design, you'll reduce this risk. Instead of having two URLs with similar content, you'll only have one.  You'll Set Yourself Up for Future Success Mobile device use is only increasing. In fact, many people are ditching their laptops and computers for tablets and phones.  If your website only works with computers, you'll find it harder to get your business in front of prospective customers both now and in the future. Investing in mobile-responsive design now means your site will stay relevant and you'll be able to keep your company visible to your target customer base online more easily, even as trends change.  Make Sure Your Website Is Mobile Friendly Having a mobile-responsive website is an absolute must and, as more people start accessing the internet from mobile devices, the more essential it becomes. If your website is currently set up to only work on computers, you're missing out on tons of traffic and could end up sending prospective customers to your competitors.  Don't let your website's performance fall by the wayside. Schedule a consultation with Denver Website Designs and let our team assess your site's performance today.    Fri, 04 Nov 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10536/Why-Mobile-Responsive-Websites-Are-Important http://denverwebsitedesigns.com/blog/10187/Denver-Website-Designs--Three-Blog-Boosting-Sales-Tactics blog Business owners are always looking for ways to boost profits and increase sales. Since these two items go hand-in-hand, generating new ideas, marketing strategies, and any other methods which will boost these factors is likely to be considered. In today's market especially, where the internet has not only changed advertising but shopping - even small, independent outlets can not only survive while competing against larger retailers, but they can thrive. One extremely helpful way to utilize the internet, social media, and digital marketing effectively is through the use of a blog associated with your business. Even the largest businesses are implementing a blog strategy for the obvious results and other hidden benefits. Despite the well known advantages, being able to boost sales can be especially rewarding for homeowners and there are a number of different reasons this content can assist.  Search Results One of the best features associated with implementing a blog for your business is in order to boost search results for potential clientele. By consistently creating new content, utilizing key words, and creating links of different varieties, business owners can help their product or services rank among the masses. This is especially important in the local scene when those within a certain proximity may be searching the internet for related goods or services. Ensuring your business immediately becomes a viable option for this new customer can be especially rewarding and a direct result of blog usage. Brand Recognition Not only can blog posts boost sales by expanding the potential customer base, but it also allows for control of the brand recognition and platform. By consistently creating content and building a following, owners can help boost their recognition among potential clients helping to increase sales. Reach This abundance of content can also be extremely useful in the realm of social media. While the website may serve as a home base for your online presence, the social media reach serves as a tool to help spread the word among the masses. Blog topics, content, and posts can be shared to not only help boost the potential content available but also reach new individuals via social media options. Ultimately, this aids in bringing people back to your site and offerings for repeat customers. If you are ready to move your business forward by implementing a blog strategy in order to boost sales, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 27 Oct 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10187/Denver-Website-Designs--Three-Blog-Boosting-Sales-Tactics http://denverwebsitedesigns.com/blog/10129/Denver-Website-Designs--Social-Media-Outlets-For-Small-Business blog Owning a small business can be an amazing experience but establishing a client base and building a recognized brand can be especially difficult. Fortunately, there have been plenty of technological advances which aid in leveling the playing field for individuals attempting to establish their company. One method in particular which has provided small businesses the chance to compete with large corporations is social media. These opportunities for establishing connections and advertising have fueled plenty of new businesses in the past few years. The number of social media users continues to climb as over half of the world's population is a member of some platform. With so many people online, being able to target ads and reach a key demographic for your business can truly help establish a core foundation for your company while building up a customer base. Depending on the type of business you own, understanding which social media platform will best assist your company and help reach its goals is especially important. Facebook As one of largest and most established platforms available, Facebook provides a broad reach for any business. With users in a variety of different age ranges, the ability to target your specific customer base is likely to be achieved. In addition, Facebook allows for multiple media opportunities and has specific algorithms available to help boost your business performance across its platform. Instagram Initially an opportunity to share photos with short captions, Instagram has grown into another social media behemoth with close ties to Facebook. The availability of stories and link opportunities within this application can help share short videos while providing opportunities for customers to directly interact with what they are seeing. TikTok If your business thrives due to a younger demographic, then utilizing the available business settings on TikTok may help boost your bottom line. With videos and interaction capabilities, the opportunity for viral impacts are more readily available here than on other platforms and even a single instance can drive your business into the future. Pinterest Businesses in the design and food categories may get their best results from Pinterest. This platform allows users to "pin" concepts and ideas in which they are interested. In addition, these highlighted topics may also be shared with other users. As a business owner, seeing which concepts and products are working while having these shared and progress through positive customer feedback can be especially beneficial. Twitter The reputation of Twitter may be a bit more controversial, but this platform continues to offer a great tool for businesses to interact with their customer base. Not only is this one of the most user friendly options, but direct communication between customers and the company is possible for all the world to witness. If done correctly, this can really help build your brand and provide a positive experience for customers and clients. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 20 Oct 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10129/Denver-Website-Designs--Social-Media-Outlets-For-Small-Business http://denverwebsitedesigns.com/blog/10120/The-Top-Reasons-to-Invest-in-Content-Marketing-for-Your-Business blog When you think about marketing for your business, what do you think of first? If you're like most, it's paid ads, commercials, radio spots, and other efforts to get your brand or company's name in front of your target audience.  While those are certainly viable ways to improve recognition and awareness, they're not always the most effective. Between online ad blockers, commercial-free streaming services, and online music streaming, ads may not gain the traction that you're looking for. But creating quality content can. Here are a few reasons to invest in your content marketing strategy from the very beginning. Organic Traffic One of the Biggest Sources of Traffic While you can drive traffic to your website with paid ads, it's never going to give you the kinds of traffic that you're looking for. Organic traffic—the kind that comes from customers searching the internet for services like yours—will always be higher.  Why? Because the people finding your website through search engines will view your company as an authority on the topic that they're looking for. They'll be far more likely to visit your website, explore each page, and ultimately request more information or purchase from your business than they would just by clicking on an ad.  Even better, the traffic you receive will be more consistent. You won't have to worry about running out of funds for your ad campaign and your site disappearing until you re-up your budget. Organic Traffic Is Affordable Search engine advertising isn't cheap. The average business spends thousands of dollars each month on paid ads just to get its brand in front of consumers online. When you're working with a smaller marketing budget, spending enough on paid ads to get the traffic you need to see results may not be feasible. When you target organic traffic, you'll end up saving money each month. How? Because organic search traffic relies on search engine optimization (SEO), targeted keywords, and high-quality content. Those things cost less to implement and can help your site perform for longer periods than any paid ad campaign.  It Grows With Your Business The more successful your business becomes, the more people will start searching for your company online. By setting your website up with high-quality, user-friendly content, you'll ensure that your website can keep up with your growing brand. Even better, content will continue to perform and drive traffic to your site long after it's written. This means you'll have to spend less money overall and will get more reliable traffic. Your Company Will Stand Out Paid ads may build visibility, but they don't help improve your reputation. In fact, they can drive consumers away from your site if your ads aren't tasteful or come across as annoying. Content, on the other hand, can boost your reputation and help you build authority in your industry. When consumers and customers view you as a trusted authority, they'll turn to you over. Your competitors.  You're building brand awareness while showing why your company is better than your closest competitors while providing useful information to consumers, regardless of where they are in the buyer's journey. Content Complements Your Other Marketing Efforts Investing in content can boost the effectiveness of your other marketing efforts without detracting from their performance. Think of it this way: your paid ad campaign only works when readers click on them and engage with the page once they click through. Content works in the background, whether people are actively clicking on your ads or not. It will continue to appear even when your ad budget is used up and can even outperform those paid ads over time. Your paid ads will continue to do their job while your content will boost your website's visibility and draw additional traffic. You'll Foster Customer Engagement Finding ways to engage with customers online can be difficult, but with the rise of business social media pages, it's becoming easier. Your content can further help you reach new customers and create conversations online. By sharing blog posts, pictures, or useful content with people that follow your brand, you'll build awareness and encourage their participation in the discussion. Your followers can share, comment, and interact with your content on a regular basis, further boosting your reach to their own networks.  It Attracts the Right Types of Customers Paid ads may seem easy to implement, but targeting the right people isn't as simple as you might think. In fact, you can end up targeting your competitors who may click your ads just to use up your budget. You have no control over who clicks on your ads or who scrolls right on past.  Content, on the other hand, attracts visitors interested in your products and services. Even if your competitors see your content on their search results, their visits to your site won't hurt performance or use up any of your funds.  You'll Be Able to Share Your Knowledge You're the subject matter expert in your industry. But sharing your expertise and educating your customer base can be difficult if you don't have a way to spread that information. Your blog, email newsletters, and social media content are the ideal ways to share your knowledge and help your customers make more informed decisions. And when your customers see that you know what you're talking about and are willing to spend the time sharing your knowledge, it can build confidence in your company and encourage them to reach out for more information.  Anyone Can Do It Implementing a paid ads campaign requires a firm understanding of keywords and can be expensive if you choose the wrong ones. This makes campaigns out of reach for small or new businesses looking to start their marketing strategy.  Content is more affordable and has a longer, more effective reach. Any business of any size and in any industry can start creating content to target organic traffic immediately, whether they're making a profit or building their brand from the ground up.  Start Creating a Strong Content Strategy Today Content is king in marketing and by focusing on building organic traffic through quality content, you'll build your brand's reputation and reach your target customers more easily and more affordably. If you're ready to take your content marketing efforts to the next level, don't wait. Contact Denver Website Designs and let our experienced team help you create a strategy built for success.    Thu, 13 Oct 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10120/The-Top-Reasons-to-Invest-in-Content-Marketing-for-Your-Business http://denverwebsitedesigns.com/blog/10089/Denver-Website-Designs--Engaging-Content-Writing-Tips blog Creating content for your website can have multiple advantages, but not just any mix of ideas is going to accomplish the most important results. First, the website for your service or business should serve as a home base for potential patrons, allowing them to examine any available options helping to find what they need. How these visitors ultimately end up on your site is another critical aspect to review which can ultimately allow owners to target their advertising and social media in order to achieve the best results. Within this site, owners can elaborate on particular topics which have the potential to set them apart, allowing consumers to easily find them in a crowded online market. There's no question your business needs a blog, but creating engaging and consistent content can sometimes pose an issue. By generating relevant material associated around key relatable topics, owners can get the most return on their investment while also helping to grow their business.   Target Audience Focusing your content on a target audience not only helps those who may be interested find your site, but it will also immediately create something of relevance for the reader. Knowing your clientele is one key factor to a successful business owner and by providing information and other relatable subject matter to their experiences it shows understanding and concern for your patrons. Focused Content Avoid branching too far from the core components of your business. By sticking to the most important concepts, a broad understanding for the available goods and services can be established. In addition, the content being provided will be useful instead of having something too far off base which has the potential to be a detriment for engagement. Specific Language Use of common words and phrases can also help make the material available on your site extremely relatable. Instead of listing multiple pages of text with big words and filler sentences, focus on the concept being discussed and highlight its importance with a simple and succinct approach. Relatable Examples (Analogies) Engaging the reader and making comprehendable content is often achieved by creating relatable examples for the audience. These analogies help portray the concepts being discussed and make things a bit easier to understand for those browsing the page. Current Content Using current concepts and situations the audience may be faced with can also help to keep your website atop the rankings for relatable searches, while also helping those in need. For example, if you own an auto repair shop then current trends in the automotive industry related to maintenance schedules (oil changes, tire rotations, etc.) would be useful. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 05 Oct 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10089/Denver-Website-Designs--Engaging-Content-Writing-Tips http://denverwebsitedesigns.com/blog/10018/Social-Media-Trends-for-Small-Business blog Technological advances over the past few decades have dramatically changed the way business is conducted across the country. Not only is information now readily available at the push of a button, but social media has dramatically leveled the playing field for small businesses. Instead of needing an enormous marketing budget to reach thousands of potential clients or customers, a well executed campaign has the potential to put any business on the map overnight. However, these results aren't typically associated with being lucky, but by executing a plan in order to grow the business. Social media for small businesses may differ from big brands, but the end result is an ability to compete with these corporations for the patronage of individuals everywhere. By executing on current trends, owners and marketing divisions can ensure their ads remain on target while also generating a favorable return on these investments. New available analytics also allow tracking of what techniques are working and which should be retired as time passes. Influencer Impact The days of needing to be on the big screen to achieve fame are gone as social media has ushered in an era of small sized recognition. Different apps and websites led to a rise in everyday people earning a following and having one of these individuals promote your brand can be more impactful than even the best televised commercial. In addition, social media has made making contact with celebrities and their support of a particular product even easier. Video Despite its relatively young age, social media itself has seen a transformation from script postings to short videos. Not only can these interactions provide an actual explanation or example of the product, but videos are also more engaging than text only posts. Customer Service Many businesses, including corporations, have turned to social media in order to execute customer service concerns. Not only do these examples provide individuals with real time reviews of a business, but they are also helpful in rectifying certain situations and providing a public record of the assistance. Targeted Audience / Communities Social media posts also allow small businesses to target a specific audience. Anyone following your accounts likely has a legitimate reason to become engaged and this can pay dividends in the long run. Many platforms also allow individuals to monitor activity while making the best possible projections for the future.   Price Price can be another deciding factor when choosing a campaign. Dedicated social media applications are likely to be much less expensive than the projected outcome of other media highlights through print and commercial applications. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 22 Sep 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/10018/Social-Media-Trends-for-Small-Business http://denverwebsitedesigns.com/blog/9991/Denver-Website-Designs--Web-Page-Analytics-Advantages blog As computers continue to shrink in physical size and nearly everyone on the planet carries one in their pocket disguised as a cell phone, the access to information is astonishing. Being able to find facts, figures, and how-to videos at the push of a button is continuing to revolutionize business as it has over the past number of years. As a small business owner, gone are the days of needing a sizable marketing budget to reach a large number of people in hopes a few purchase something or utilize the services being offered. Today, all businesses can compete with larger corporations thanks to social media and the internet. Despite the rise in social media options and interactions, every business needs a website. By creating and curating your own slice of the internet, it immediately gives a business credibility and serves as a catch-all for marketing efforts. While social channels may serve as active client acquisition, a website and its content, will truly benefit your bottom line. However, to ensure its working order, being able to analyze the data derived from visitors in order to make informed decisions can be critical to success. User Data By capturing user data business owners can learn an enormous amount about their consumers and create content geared at this target audience. Not only are specialized analytics able to track new and returning visitors to your site, but it can also reveal their location and often what devices are being used to access information - a mobile phone, desktop, laptop, or tablet. All of this can be analyzed to build a better site and marketing campaigns for success. User Actions In addition to general data, how the public is interacting with your website can also offer vital information. Tracking how long individuals remain on certain pages, what links are being clicked, which page is generating the most inbound traffic, bounce rate (those who visit a single page, but then move outside your website without interacting), and a number of other features reveals which pages and content are working for your site versus those that may need some assistance.  Marketing Measurements All of these features can also lead to results about which advertising efforts are generating the most traffic and how potential customers are finding your site. Through links, ads, articles, email, and social media posts, being able to know which avenues are working the best can help business owners keep from wasting time and more accurately execute an effective marketing strategy. Ready to move your business forward by analyzing data to understand which content drives newcomers toward your site and services? Then you've come to the right place, because the experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 09 Sep 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9991/Denver-Website-Designs--Web-Page-Analytics-Advantages http://denverwebsitedesigns.com/blog/9993/-Denver-Website-Designs--Future-Digital-Marketing-Trends blog Technological advances have dramatically changed everyday life and especially business over the past few decades. Instant access to information, music, and entertainment has been achieved through the internet and improvements to cell phone capabilities. Computers are continually shrinking in size and with the click of a button nearly anything can be shared around the world. These impacts have quickly found their way into the business world and improvements to digital marketing trends have also had a tremendous benefit on small businesses around the country. The impact of content in digital marketing has risen considerably in recent years and expectations are this will continue well into the future. As a business owner, being able to harness these future digital marketing trends will only help your cause. By taking advantage of current options and expected future impacts, individuals can put their company in a position for success. Social Media Social media has the capability to turn your business into an overnight sensation. By tapping into the right markets and content, posts and information can be shared to individuals all across the globe. These opportunities are expected to continue providing business owners new chances to advertise now and well into the future. Customer Review Product/Service reviews and surveys are growing in popularity and with customers able to express their opinions even outside of traditional sources, expect the opinions of your business to be readily available which can either help or hurt future sales.  Voice Assistant Technology The capabilities of voice assistants are only expected to improve and with it opportunities for advanced digital marketing. By notifying potential customers of sales and other specialized promotions, it may be that consumers can purchase your products without even having to click a button or visit the website. Business Reach Continued connectivity has leveled the playing field for businesses across the country. Due to the internet's broad reach, owners can target individuals outside of their traditional market. These improvements have warranted changes for marketing approaches and are forcing owners to adjust in order to prepare for the future of their business.  Analytics Improvements in analytics and available data for business owners is also expected to rise in the next few years. Not only will information for targeted ads be readily available, but the impacts of current marketing and trends to show where focus should be issued are also expected to be accessible. If you are ready to move your business forward, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 09 Sep 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9993/-Denver-Website-Designs--Future-Digital-Marketing-Trends http://denverwebsitedesigns.com/blog/9992/Denver-Website-Designs--Good-or-Bad---Customer-Reviews-Help blog The internet has completely changed marketing for all types of businesses, including a significant leveling of the playing field for smaller entities. While throwing money at any problem may be a quick fix for larger corporations, being able to build a sustainable business from the ground up can also now be achieved far easier than in the past. With the internet's reach, social networks, and other technological advances, building a targeted customer base is now attainable without having to pay significant sums of money for advertisements that may or may not be seen by individuals interested in your offerings. The platinum age of customer experience has arrived and ensuring your business is meeting the needs of these individuals is especially important for success. Being able to target areas in need of improvement and making appropriate changes allows for businesses to continue their growth while expanding a positive base. One method in which to judge these characteristics is through online, public, customer reviews - a solid bet on your own performance. Advertising Public reviews on your site allows for individuals to leave both positive and negative comments about their experiences. Provided you are confident in the expected response, these unsolicited reviews can serve as a free advertising platform for your business.  Content Receiving reviews also provides content for a variety of different features. Want to highlight a positive experience, simply pull from the available pool which may focus on a number of different service areas. This consistent and fresh information can also improve SEO (Search Engine Optimization) algorithms, helping make your site more prevalent to those searching for related offerings. Promotion The effectiveness of certain sales strategies may also be revealed through public reviews. When orchestrating a certain promotion, expectations are always for overwhelming support but online reviews can also pinpoint necessary areas of improvement both during a promotion and in day-to-day operations. Reflection Negative reviews are also a given when allowing the public an opportunity to voice their opinion but these reflection points can many times also be transformed into a benefit. Not only will these generate a focus but addressing the issue can also show that your business cares about its customers. Personal By owning up to a less than desirable experience or offering an explanation, your site reviews will help build a personal relationship with the customer. The public components also allow for others to see the interaction and can go a long way in showing respect and appreciation for those who utilize your goods and/or services. If you are ready to move your business forward by offering opportunities for customer reviews, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Fri, 02 Sep 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9992/Denver-Website-Designs--Good-or-Bad---Customer-Reviews-Help http://denverwebsitedesigns.com/blog/9919/E-Mail-Campaigns-Remain-Important blog Individuals today likely have multiple email addresses which they use for a variety of different reasons. Between work, play, and subscription services, there are a number of different scenarios in which people are likely to receive email. Most have derived multiple addresses in order to help separate those messages which are really important from any unwanted spam. However, these modifications aren't typically the result of unwanted material, but simply a way to keep work related information away from personal interests or advertisements for consumer goods.  The number of email users continues to rise across the globe and for good reason. Not only are more and more people gaining access to the internet, but based on their geography, many businesses are also looking to save money (while eliminating waste), by sending all documents, paperwork, and any other notifications virtually. These modifications have seen a rise in email correspondence despite rumors that this method of communication is losing traction due to other advances in technology. The truth is email is alive, well, and can offer business owners a variety of benefits when effectively put into use. Share News Email is an extremely effective way for businesses to share news of debut offerings, special deals, or any other types of promotions which may be relatable to consumers. Instead of wasting money on advertisements which may not reach your expected clientele, utilizing email can assist in ensuring those to whom the news may relate are reached. Gain Clients Not only can email serve as a tool to help spread the word about upcoming deals or other special events, but it may also increase your customer base. Potential clientele may be targeted for an email without having to purchase anything at all, which can lead to better business and more of a streamline process for all involved parties . Drive Sales Email can be used to not only garner new clientele but drive sales for businesses. By advertising certain promotions and reaching out to an engaged audience, business owners may see an uptick in their sales after implementing any successful email campaign. Target Ads Targeted advertising is another way in which email remains a popular choice today. Even in the age of social media, websites serve as a launching pad for their businesses, constantly alerting new individuals to any active offerings which may be of interest. Gain Feedback Email marketing campaigns are not only a way to target and build consumer relationships, but it can also serve as an important feedback tool. By being evaluated and evolving from any feedback, business owners can maintain positive customer service experiences while highlighting any areas of concern. If you are ready to move your business forward by increasing interactions with a targeted email action plan, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 10 Aug 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9919/E-Mail-Campaigns-Remain-Important http://denverwebsitedesigns.com/blog/9899/Denver-Website-Designs--Why-blogging-is-so-important-to-the-success-of-your-website blog Business owners are always looking for ways to boost profits and increase sales. Since these two items go hand-in-hand, generating new ideas, marketing strategies, and any other methods which will boost these factors is likely to be considered. In today's market especially, where the internet has not only changed advertising but shopping - even small, independent outlets can not only survive while competing against larger retailers, but they can thrive. One extremely helpful way to utilize the internet, social media, and digital marketing effectively is through the use of a blog associated with your business. Even the largest businesses are implementing a blog strategy for the obvious results and other hidden benefits. Despite the well known advantages, being able to boost sales can be especially rewarding for homeowners and there are a number of different reasons this content can assist.  Search Results One of the best features associated with implementing a blog for your business is in order to boost search results for potential clientele. By consistently creating new content, utilizing key words, and creating links of different varieties, business owners can help their product or services rank among the masses. This is especially important in the local scene when those within a certain proximity may be searching the internet for related goods or services. Ensuring your business immediately becomes a viable option for this new customer can be especially rewarding and a direct result of blog usage. Brand Recognition Not only can blog posts boost sales by expanding the potential customer base, but it also allows for control of the brand recognition and platform. By consistently creating content and building a following, owners can help boost their recognition among potential clients helping to increase sales. Reach This abundance of content can also be extremely useful in the realm of social media. While the website may serve as a home base for your online presence, the social media reach serves as a tool to help spread the word among the masses. Blog topics, content, and posts can be shared to not only help boost the potential content available but also reach new individuals via social media options. Ultimately, this aids in bringing people back to your site and offerings for repeat customers. If you are ready to move your business forward by implementing a blog strategy in order to boost sales, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Wed, 03 Aug 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9899/Denver-Website-Designs--Why-blogging-is-so-important-to-the-success-of-your-website http://denverwebsitedesigns.com/blog/9855/Denver-Website-Design--Why-You-Should-Focus-On-Website-Content-In-Addition-to-Your-Website-Design blog   A great website design is crucial for a successful business website, but this doesn't mean you should overlook the importance of good content. Good content is what sends the right message into the hearts and minds of your customers—and it's what can set your website apart from your competitors. In truth, the design, visuals, videos, and other elements of your website provide a role that is secondary to good content. Think about it: If you have the most beautiful website in the world with gibberish as content, the website will not be effective. The design itself doesn't sell; it's the message behind the design. The key to a successful website that works is having clear, relevant, and keyword-rich content that is properly optimized for search engine optimization (SEO) and sends a valuable message to visitors with power and conviction. The content on your website should be carefully crafted toward your audience; your content should be engaging and compelling enough to spur visitors to action. And in the case of business websites, that is to buy your product or service. One of the benefits of publishing top-notch content on your website is that it will increase the number of visitors who find your website via search engines. Search engines love good content, especially when it's updated frequently. Good content is the best way to get people to visit your website again and again.   Copywriting for Your Website Many business owners outsource the writing aspect of their website, leaving it to the professionals. A professional will know the most important elements of writing content for your website. They'll know how to: Identify your audience Create clear headlines that are concise, compelling, and enticing Create content that has a positive slant rather than negative Make the content more about the customer rather than the business Appeal to emotions Trim the fat so content is easily digestible for visitors and potential customers Create effective calls to action (CTAs) How Content Marketing Figures Into the Equation Most people have probably heard the term "content marketing," but you might be unfamiliar with the concept. Content marketing has to do with creating and sharing media and content to acquire more customers. Content marketing takes many forms: Blogs Articles Videos White papers Infographics Case studies How-to guides All of these are easily shareable on social media, making content marketing one of the best ways to promote your website and business.  Posting relevant, valuable, updated information on your website will help position you as an expert—with the added bonus of improving your SEO. Having relevant content will also go a long way toward positioning you as an expert and building relationships with your audience. On social media, you can also interact with customers and learn more about what they want, which is invaluable for any business. For best results, you need to syndicate, distribute, and promote newly published content through social media sites. Facebook, Twitter, and LinkedIn are the most popular. You don't need to be on all of the sites; just choose the ones that make the most sense for your business and your audience.   Content Other Than Text There are other types of content to consider for your site that doesn't come in the form of text. Videos on websites continue to grow in popularity, and the use of video is changing the way important messages are communicated. Website visitors want to get the information they are seeking as easily as possible—and nothing is easier than playing a short video to learn about your product or service. Videos provide a great way to engage with your audience and drive home crucial information in a format that requires minimal effort to digest.  Other noteworthy content can come in the form of illustrations, infographics, diagrams, and presentations/slide shows can be used to further clarify your message—especially if you are trying to explain a difficult concept that will help users make a decision.   Effective Web Design Reinforces Your Message As the saying goes, a picture is worth a thousand words—and that is an essential tenet of web design. Keep in mind too that first impressions are important. Studies have shown that visitors to a website decide in a matter of seconds whether they'll explore more of the site or leave and hop onto the next site. So your design should be something that will compel visitors to stay. It must be attractive, user-friendly, and engaging. The longer visitors stay on your website, the better. This tells search engines that your website is providing visitors with something of value. The goal of effective web design is to work in harmony with your website content. The design should support your business's brand and personality. Effective web design is more than just designing a site that looks good. Other factors must be considered, including the psychology behind certain colors and typography, to screen resolution and accessibility requirements. All of these elements should work together to engage and inspire visitors. And it can't be said often enough: User-friendly mobile access has never been more important. According to a study by Statista, more than half of all web users in the beginning of 2021 accessed the web via their smartphones.  When you are working with a website designer, dig deep into their rationale for certain designs. Ask them why they are choosing certain colors and fonts. Never be afraid to ask questions!   Contact Denver Website Designs to Get Started on Your Website Design If you're looking to get started on your site, we invite you to contact Denver Website Designs. We can work with you on design as well as new content and ongoing content to help grow your business. We love helping our customers reap the rewards of a successful website design. Our team of professionals creates and launches between 10 and 15 blogs a month, and you view some of them here. Give us a call today and boost your business with an effective, compelling website design designed by pros who know what they are doing! Thu, 21 Jul 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9855/Denver-Website-Design--Why-You-Should-Focus-On-Website-Content-In-Addition-to-Your-Website-Design http://denverwebsitedesigns.com/blog/9822/Denver-Website-Design--Social-Media-Advertising-Perks blog   Getting the word out about your business can be one of the hardest steps in the evolution of a company. All entrepreneurs typically understand the importance behind marketing, but being able to put together a campaign that not only results in productive business but also balances critical interactions is extremely important. By creating a well balanced approach to marketing for your business, not only are you able to build success, but the foundation will be laid for a strong presence regardless of your target audience. The social media reach of advertising is not only able to target plenty of individuals, but it can also influence followers of those who may not initially interact with any productions. These new abilities to extend your audience and reach beyond what a once brick and mortar store may have achieved is incredibly important. These interactions are not only capable of providing new content, but they also pose multiple other benefits. Established Brand Awareness Being able to advertise on social media can help to establish brand awareness among the general public. One of the greatest features these marketing tools have provided is a leveling of the playing field among competitive markets. Today, a bottomless budget isn't needed for advertising when a targeted approach can achieve far more.   Conversion Rate Increase Social media advertising can also increase conversion rates among those who have been influenced by an ad or other metric. Being able to convert views into purchases and revenue can help set the pace for your company while keeping it competitive throughout. Marketing Budget Impact The cost of social media advertising is relatively inexpensive when compared to television or print ads. Given the reach of these methods, they far outweigh traditional advertising opportunities and make focusing on a targeted list even more plausible. Secondary SEO (Search Engine Optimization) Boost Social media advertising can also allow companies to reach a wide range of individuals and the impact may also be felt on their website. While there is no direct correlation between SEO and social media content, being able to utliize both in order to be successful is what's important. As a result, those individuals who may have come across an ad or some other form of content throughout the years will be able to further identity the impact social outlets may have. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Thu, 14 Jul 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9822/Denver-Website-Design--Social-Media-Advertising-Perks http://denverwebsitedesigns.com/blog/9821/Denver-Website-Designs--Questions-You-ll-Want-to-Ask-Before-Hiring-a-Website-Designer blog   A web presence is a crucial part of any small business. It not only gives potential customers information about your products and services, but it also enables you to gain respect and establish yourself as an expert in your field. If you are starting a new business and need to create a website, you are probably looking for a web designer. Here are some questions you should ask while you are going through the selection process. Choosing the right website designer is going to be an important part of your business's success. #1—Will you offer an analysis of my current website before building a new one? If you already have a website, It's a good idea to ask any potential website designers to give you some feedback about it. This is a great way to learn about the designer's thought process as well as their ideas. A website designer who is genuinely interested in helping you get what your business needs won't lock you into building a completely new site if your existing site would work with some tweaking. If you plan to import the content from your existing site to your new site, you'll want to talk to the website designer about this process to ensure links and so forth are not lost. #2—How will you research my type of business and my products and services? You want to make sure you work with a designer who understands who your ideal customer is—then build your marketing strategy (including your website) is aimed directly at them. Good branding and effective website design mean your designer should do some research to successfully market your business. #3—Can you design a quality website that is aimed at my ideal customer while still staying within my budget? Budget is one of the first things you'll want to discuss with a potential website designer. Some companies have packages listed on their websites, but some will require a custom quote that includes all the services you will need. Be sure to ask about all of the options the website designers offers to figure out which fit into your budget. Some website design companies offer web hosting, domain registration, plugins, and stock images, but they will more than likely charge you extra for these. #4—What is your design process? Ask your web designer if they use project management software or have a documented design process. Companies that do likely have some solid experience behind them, and you can expect the process to be very professional. Ask who you'll be working with throughout the process—one single project manager or a group of people. Having one point of contact dedicated to your site makes it more likely that the project is being well managed every step of the way. #5—What is the timeline for website design, development, and completion? Schedules are important, and a web designer should be able to give you a timeframe for your website design project. Make sure their timeline fits your needs. It's always a safe bet to add a buffer into the schedule for any unexpected issues that might pop up. #6—Does the work happen in-house or do you outsource your projects to freelancers or agencies? Some agencies provide web design and development services but they don't do the work in-house. This can be helpful in some cases—or it can lead to communication challenges, project delays, and additional costs that you were not expecting. It's best to know up front if your website designer will be getting support from outside sources. #7—What do you need from me before we start the project? Asking this question at the start of the project can help eliminate any delays. You don't want to be scrambling around at the last minute looking for images, passwords, or content. Meet with your designer and get a list right away of everything they'll need to get moving immediately. #8—Who will provide the written content for the website? Most web designers don't provide the copy for the site; they will either outsource to a copy writer or they'll ask you for the content. Whichever way you decide to go, make sure you have someone proofread the content so you don't inadvertently put errors on your site. The content on your website is critical, so get it right the first time. #9—Who should provide the images for the website? You will likely be responsible for gathering images, graphics, videos, and brand materials (logo, fonts, and colors) for your site, and you might need to get a professional photographer if you do not want to pay for stock images. Find out about any extra charges you'll incur if you end up using stock images; these costs might not have been included in your original quote. #10— Do you build custom sites or use templates? Web designers create sites differently. Some offer template designs, others offer custom websites, or some kind of combination of the two. It's essential to know how your site will be developed because not all CMS platforms—such as WordPress—are made equal. Make sure to ask about the features that are offered on the platform they are using—especially if you have any particular needs. #11—Is my website ADA compliant? You are likely familiar with the Americans with Disabilities Act (ADA), which was established to make all spaces accessible for those who have a disability. Websites are also covered under the ADA umbrella, so be sure to ask your web designer about their accessibility testing process. Your website should provide a good experience for all visitors. If you are considering a new or updated website for your business, contact Denver Website Designs today. Whether your Denver business is local or national, we can create a beautiful, optimized site that appeals to your ideal customer. In addition to our website design services, we also offer the other services your business needs for success, including content marketing and blogging, email marketing, digital marketing, and database-driven web development. Thu, 07 Jul 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9821/Denver-Website-Designs--Questions-You-ll-Want-to-Ask-Before-Hiring-a-Website-Designer http://denverwebsitedesigns.com/blog/9638/Denver-Website-Design--Must-Have-Components- blog Business markets today aren't suited for companies not willing to engage on the internet or establish a social media presence. As polarizing as each of these technological advances can be, there are also a number of different positives which prove both approaches may be especially beneficial for all involved parties. Being able to distribute relevant information while shaping your brand and creating a following can be extremely beneficial - especially for a new business. Fortunately, the internet has played a part in leveling the playing field for small business but appropriate action must be taken in order to succeed. The internet continues to reach more and more people across the world, making it the absolute best tool for marketing and promoting your business. By utilizing a few key components, individuals can maximize their efforts, in addition to reviewing returns and operations. With specific analytics, impacts of your site components can be seen paying off and a few criteria seemingly always yield positive results.    Quality Appearance A website presenting a quality appearance is critically important to not only establish a presence with the online community but to also make a good first impression. While the old saying goes, 'don't judge a book by its cover', the homepage of your site is what everyone will typically see first and ensuring it looks the best can pay big dividends.   Simple Navigation Being able to navigate the site easily is also important. While the homepage may serve as an overview of your offerings, the ability to access other information should also be readily available. Having obvious and detailed links to other content, while also being able to get back to the beginning, should come with easy completion for all.   Excellent Content Content creation is the heart of your website. Providing updated, relevant, and detailed information to all who visit will keep both newcomers and returning visitors entertained. One way to make certain your site is always generating new content is through the use of blogs. These expository writings have a ton of impact, including a boost to SEO (Search Engine Optimization) and general information for all consumers.   Easy Accessibility Another important component of a quality website is the ability to have access which maintains these features across an array of different platforms. As the internet has become more mobile, the layout and design of a site must now be versatile. From desktop, to tablet, to phones, the same principles need to apply for having people visit your site, making each and every interaction a quality experience.   If you are ready to move your business forward by creating an excellent website to drive newcomers toward your information and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Thu, 09 Jun 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9638/Denver-Website-Design--Must-Have-Components- http://denverwebsitedesigns.com/blog/9634/Denver-Business--Five-Content-Creation-Benefits blog Starting a business may initially seem difficult, but keeping that business afloat while working to make it profitable is the real challenge. Doing so can not only ensure you're taken care of but it also means being able to support employees and others who may benefit from your idea. In order to accomplish these goals there are many different things which must take place, but finding and being able to build support amongst customers is the best bet. Advertising can help but there are plenty of other options in today's market which may serve to be more beneficial. Given the availability of information at the push of a button for individuals across the country and world, ensuring your business offerings are being placed in front of potential clientele is a key to success. There are multiple ways to approach these opportunities, including blog posts, but website content creation is equally as important.   SEO Blogs are only a small slice of the content creation available to business owners for boosting their online and global presence. From creating web pages, relevant information, and other specialty features, each of these methods helps boost the SEO (search engine optimization) of your website. As a result, the ability to rank higher amongst competitors in a similar market will keep driving your business forward. Message With specific content creation, owners are able to shape the message they hope to portray for potential clients. In addition, this content will ideally tell the story of your business while also helping to generate traffic and sales.   Social Media Constantly creating solid content also provides businesses with opportunities to boost their presence through social media. This outlet has quickly become one of the most prominent advertising opportunities available and it should not be ignored.   Brand Foundation Website content can also help to establish the foundation for your brand. As an owner, being able to control the narrative and message which is presented in the public light is extremely important. This opportunity should be welcome, especially for small businesses, who can target their specific audience with relatable content.   Money Customer acquisition costs are a prime feature for any business and the bottom line will ultimately determine if your business is able to continue. When managing both of these features, understanding how essential getting the most bang for your buck in advertising is only makes sense for the price point of content development. If you are ready to move your business forward while increasing interactions with customers by building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Thu, 02 Jun 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9634/Denver-Business--Five-Content-Creation-Benefits http://denverwebsitedesigns.com/blog/9633/Denver-Website-Development--Five-Benefits-of-Business-Blogs blog Owning a business can be a rewarding opportunity but with it comes great responsibility. Not only are you responsible for the goods or services being rendered, but as the owner, any employee's livelihoods also essentially fall under your care. For these reasons, ensuring that your company continues on a path to success is vitally important. No matter the type of business you are in, creating and accessing an ample customer base can aid in helping keep things on track now and into the future. In order to do this, many new ventures elect to advertise in unique ways but this is not the only way to help. Technology can play a pivotal role in keeping your business moving forward. In fact, there are many high tech, low-effort ways to attract more clients and one of the most influential is by establishing routine blog posts. These offerings can highlight a variety of topics while also helping build an engaged customer base that will only benefit your business.   Maximize SEO Search Engine Optimization (SEO) is critical to helping customers find you on the world wide web. With so many bits and pieces of information available at the touch of a button, maximizing your company's SEO can help it to rank higher among similar sites while also appearing before potential customers and clients as they search for compatible goods and services across the internet. Having a steady stream of engaging blog posts attached to your site can accomplish each of these goals.  Generate Traffic Blog posts also help to generate traffic to your site, which in turn, also boosts the SEO potential. As people around the world are looking for specific content relatable to your business, the appearance of your site and company as an option can lead to more eyes landing on the available opportunities only your company can provide. Both for local neighborhoods and those whose services span across the world, building a steady traffic pattern to your site can be achieved with quality blog content.   Expert Content Having relatable content focusing on the areas in your field of business can also help build a solid reputation as an expert in the areas your company addresses. In addition, these familiar posts will also help build a firm base of patrons who then seek your assistance when needing the goods and services or opportunities associated with your business. These types of posts help grow the clientele pool as individuals share about their experiences and the assistance your site provides spreads among both potential and returning individuals.   Relevant Information Another benefit of blog posts on your company's site is the opportunity to share relevant information about both the business itself and any relatable content. Depending on the focus of your company, there may be breaking news or other general information which potential customers need to know and it may be a blog post that alerts them to the news. Blogs also allow owners a chance to share about their specific offerings and update people to certain deals or other special events. If you are ready to move your business forward by increasing the digital footprint and effectiveness of your company, while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Thu, 26 May 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9633/Denver-Website-Development--Five-Benefits-of-Business-Blogs http://denverwebsitedesigns.com/blog/9570/How-an-Effective-Email-Marketing-Campaign-Can-Significantly-Boost-Your-Business blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the  more important to work with a company with the knowledge and experience needed to get the job done. Email Marketing Can Break Through Your Customer's Attention Span, But Only When Done Correctly The importance of implementing an effective email marketing campaign for your business cannot be understated, as it can indeed significantly boost your business. However, this will only be the case if you do this type of campaign correctly. Anyone who checks their email regularly knows that it's especially important that you design your email to be enticing and interesting enough to break through the sea of other emails in your inbox. It's literally impossible to read all of the emails in your inbox in one day. In fact, many people will only open a few emails a day, making it all the more important that you know how to design an email marketing campaign that actually works. Breaking through the wall of a person's attention span requires you to understand your audience. First and foremost, you need to know what your target market is and who the type of people you think will enjoy your product or service the most. Understanding this fact can be extremely helpful in understanding how you want to communicate to your audience. For example, knowing how old your customer tends to be can determine how you communicate with your audience through email. For example, a younger audience may be more drawn in to the use of emojis and other more casual types of communication, whereas an older audience will typically respond more to messages that appear formal and addressed to their usual type of communication.  Having a solid understanding of your audience should be a priority for any business owner, no matter how much you intend to utilize email marketing campaigns as a way to promote your business. When you understand your audience, you can have a better understanding of the type of offer you intend to make to them, as you will know what they might respond better to. Once you have this information, an email marketing campaign can be one of the best advertising solutions for your business on the digital front, as you can specifically target your customer base with ease. Hiring a Company To Help With This Process Can Be Worth The Investment When designing an email marketing campaign you will want to understand what the best ways of implementing such a campaign will be. While you can certainly take the time and learn on your own terms by doing the research and applying these methods through a rigorous process of trial and error, you may want to think about hiring someone to do this for you. Investing in your business can be done quickly by hiring professional help to assist with this process. This is certainly true with email marketing campaigns, as an experienced professional will be able to help you implement an effective strategy without wasting time. You won't need to take time out of your day as well, something that can be a very precious resource for a business owner.  Internet marketing is not always a simple or straightforward process. It's not just a matter of crafting a simple ad and placing it in a relevant publication, as this older way of marketing overlooks the benefits of specifically targeted marketing campaigns. Instead of using antiquated and ineffective marketing techniques, you can have a company who is experienced in targeting the audiences you want to reach do this for you. In the grand scheme of things, having someone effectively take over this part of your digital marketing can be extremely valuable and worth investing in. Many digital marketing firms lack the skills and knowledge needed to personalize your business' individual goals and needs, making it a lackluster effort when it comes to helping you grow your business. You will want to consider working with a company who is experienced in designing effective email marketing campaigns that are personally tailored to that business' audience. Not all firms are created equal in this regard and you shouldn't overlook the importance of working with someone who has what it takes to get the job done. Email marketing is not always a straightforward process, especially if you hope to have your campaigns have high conversion rates. For this reason, it is always smart to have a company who can assist in getting your company in front of relevant eyes. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Tue, 17 May 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9570/How-an-Effective-Email-Marketing-Campaign-Can-Significantly-Boost-Your-Business http://denverwebsitedesigns.com/blog/9513/Denver-Business-Benefits-of-Professional-Web-Design blog As the online world continues to expand, information and communication outlets are on the rise. Literally with the push of a few buttons, individuals can search for and find almost any product or service they desire. In addition, the ability to not only locate these potential services but book and make adjustments or order needed materials also comes with ease. In a relatively short amount of time, the internet world has transitioned from dial-up, at home, connections consisting of wires, large boxy computers, and the use of an existing phone line to pocket sized access via cell phones with nearly global service capabilities. These benefits are continually changing as more advances in technology offer new products, services, and abilities to their users. As a business owner in these times, ensuring that your products and services are readily accessible to whomever may be looking for exactly what you have to offer is critical. The future of Ecommerce continues to look bright - especially right now. Amidst a global pandemic which has forced many Americans to utilize the internet from simple grocery shopping to banking and other seemingly routine activities, an expected rise in the reliability of online marketing and materials should continue. Not only will this lead to more companies vying for the eyes of potential clients, but it also makes the current online footprint of a business even more important. Always note, the current global situation makes having a web presence that not only helps to generate traffic and revenue but delivers key information may be more important right now than at any other time in history. For this reason, leaning on the assistance of an organization who not only has a background in the area, but puts your priorities and business goals at the top of their list is important. In addition, seeking assistance with professional web design can also carry the following benefits for those who opt to utilize such a service.  First Impression Everyone is aware of the impact a first impression can make - not only in people but marketing and business. Without having the ability of a do-over and especially with so many other businesses out there vying for competition among the general public - creating a solid and lasting first impression is not only important strategically but also in terms of capturing someone's attention. A website homepage needs to grab these important aspects. From offering clear and concise information, being easy to navigate, and offering up precisely the message that you are trying to relay to consumers - these first impressions can have a lasting impact. Drawing in potential clients and having them consider your business or at least keep you on their short list as they shop around can have a dramatic impact on the bottom line. Understanding the importance of this initial interaction and trusting a professional with the ability to deliver such a compelling plan and course of action can enhance your business greatly. SEO Rank Understanding what is SEO and why it is important can significantly improve the capabilities of your business getting in front of consumers. While there is a plethora of ingredients which go into making search engine optimization (SEO) a targeted notch on the belt of any website, even a general comprehension can pay dividends. However, getting to fully focus on the day to day operations of your business while allowing others to worry about the intricacies associated with SEO management can save considerable amounts of time while also helping in other areas.  Once properly aligned, earning a high rank in the search engine world will ensure that your businesses' offerings and services land at the top of any closely related searches. For example, suppose you own a car repair and towing service near where someone has broken down close by off the main highway. They quickly enter - "car repair and towing near me" into the search bar and related businesses begin to be listed on their cell phone screen. If managed properly, your business is the first they see and ultimately select based simply on SEO rank and necessity.  Bounce Rate Reduction Bounce rate is derived from visitors to your current site who only interact with their initial landing page. Whether it be the homepage from a general search or a back link into some other information available on your site, if the viewer simply sees it and then moves on to another unrelated website, the bounce rate is increased. Think of it simply as someone who walks into a brick and mortar store, looks at one item and then exits before any interaction with a service member. The goal is to complete sales and drive services, which is the same for your website. Having a professional company manage your site can lead to lower bounce rates, which should indicate more sales and revenue. Keeping guests intrigued and engaged while reading or learning about your product and ultimately spending money with your company. Brand Marketing/Identification Not only can websites offer each of these preceding benefits, but they can also assist with brand marketing and identification. By incorporating logos and specific designs onto your site, general users will begin to relate these specifics with your company. From having an engaging social media presence to other forms of advertising, the website not only offers an avenue for information about your products and services, but also in developing a relationship with the consumers. Set the Bar/Keep Up Competition is fierce among any company, no matter the goods or services which you provide. While ultimately it would be nice not having to deal with or worry about others trying to take your business, these competitive markets are what drive prices and production. By leaning on a professional service who is fully focused on the well being of your internet marketing campaign and website development, you can not only help to keep up with the current competition but hopefully set your business apart from anyone else.  Save Time and Money Trusting other professionals with your website also frees up your time to focus on other tasks. Instead of constantly being worried about the online presence and making changes in order to benefit your company. Relying on an outside organization can help to protect one of the most precious commodities available to you - time. Doing so may also save money in the long run or at least help to produce more revenue streams which are both direct positives of working with an outside group on your website development. If you are ready to move your business forward by increasing the digital footprint and effectiveness of your company, while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Fri, 06 May 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9513/Denver-Business-Benefits-of-Professional-Web-Design http://denverwebsitedesigns.com/blog/9507/Why-Professional-Web-Development-Matters-to-Your-Denver-Business blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. Website Development Matters to the Success of Your Business Taking the initiative to start a business is a complicated and intimidating prospect, one that many people spend time pondering and dreaming about but then never end up doing. Indeed, many people long to be entrepreneurs and think about ways they can do what they love and earn a living without a boss. But in order to achieve your business goals, you need to have a clear web strategy that can help you attract new customers into the fold. Simply relying on old, out of date methods for attracting customers, such as print ads or regular advertising outlets, is a recipe for being left behind in comparison to businesses who take the necessary steps to market their company. Website development may seem like something you'll want to attempt to tackle on your own, but in almost every situation this is not a wise route to take. If you're looking for a simple placeholder website to present to customers, you might be able to get away with tackling this project through the usual outlets that offer this as an option. However, this is not the route you'll want to take if your business requires a lot more logistics and technology. For example, if your business needs to have an online marketplace for your customers, you will want to hire a professional website development company to help and assist with this process. Additionally, you will want to utilize the services of a web development company that can help you achieve your business goals if you are wanting to impress your customers with the appearance of a well-designed website. Web development is not just about appearances, however, as it can help your website run smoother and more intuitively, something that will help to convince your customers that you mean business. Websites that are difficult to navigate and don't allow you to get where you want to go with ease will be much less successful at achieving their goal of converting customers.  You Need to Take Advantage of Every Tool Online In Order to Get Ahead Proper web development for your business is not just a matter of having a well-designed and functioning website. Instead, it needs to be a full-fledged strategy that encompasses many different outlets across all of the relevant platforms. Implementing a successful web development strategy for your business can mean having an efficient social media advertising strategy that targets your customers in the places they spend the most time. It also means utilizing services such as Google Ads and other outlets that will be able to target your intended demographic if you hope to achieve your conversion rate goals. Making the step to do business with a company can often require many different interactions in digital formats before a customer decides to do business with your firm. Instead of hiring multiple people to tackle all of these tasks for you, you should seriously consider hiring a company to handle all of the tasks for you. When you have too many heads on one overall goal, you will have a strategy that is fragmented and will be much less cohesive at achieving your intended goals. You shouldn't spread out these tasks without having a singular, coherent strategy to achieve your goals. As a result, hiring a company that is knowledgeable and has the skill set to implement this type of strategy with efficiency and effectiveness is the way to go. Instead of having to be underwhelmed and hire someone else a result, consider hiring someone who knows how to get it done the first time and the right way. If you spread out these tasks among many people, you will likely end up with an imbalanced and unprofessional product. If you have the goal of impressing potential customers, one of the last things you will want to come off as is unprofessional. If you recall the times you've visited a website that is poorly designed or implemented, you will likely remember how you were turned off to continuing to do business. For this reason, having a company to complete these tasks for you and determine the most efficient and effective manner of going about it will be essential for you to achieve your goals. Instead of going with the most simple or affordable option, consider  If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Wed, 04 May 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9507/Why-Professional-Web-Development-Matters-to-Your-Denver-Business http://denverwebsitedesigns.com/blog/9425/Why-SMS-Messaging-Should-be-in-Your-Marketing-Toolbox blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. SMS Marketing Can Be a Potent Tool To Reach Your Audience Many people spend a good percentage of their day on their phone, whether it be scrolling through social media or texting with their friends. A cell phone is something many people are never separate from, making it extremely important to consider this medium as the best way to reach your desired audience. A person can see a text message and respond to it much easier than they can with traditional mail or email. In those instances, spam mail has taken over to the extent that breaking through someone's attention using these formats is simply not going to cut it. This is why you need to find a way to deploy this effective marketing strategy as a way to reach people more directly and efficiently. This tactic requires careful deployment, however, as it's not just a matter of texting and receiving positive results. Indeed, as with any other form of marketing, a person needs to be diligent and think of the things they can do to reach as many people as possible while also doing so in a competent way. Reaching someone on their phone requires you to know what they will respond well to. For instance, you wouldn't send a text message marketing message in the same way you might do messaging through your email system. Text messaging is much more casual, as this is typically how people communicate. This differs greatly from email, as you don't necessarily write the same message on text as you would through a longer message. For this reason, it is especially important to be as concise and effective as possible when communicating through text. If you annoy a person, they will quickly remove themselves from your service. For this reason, you certainly want to use this tactic efficiently. For instance, if you begin to message someone on a daily basis, they will eventually remove themselves from your list as they will be annoyed to receive regular communication this way. In some ways, a company deploying a text messaging campaign is when it is dipping its toes into more invasive territory, much in the same way that telemarketing is an invasion in a person's personal communication space. When you deploy a text message campaign, you will want to deliver the message as succinctly as possible, something that will not be as easy as you might think. You will want to know what words to use as well as provide someone with enough value for them to not remove you from your text message list. In this way, you will want to provide a coupon or some type of discount as a courtesy for entering their text messaging space. This is a great way to drive additional business when necessary, as this form of communication is highly valued for its ability to directly reach someone. Don't overlook this in its power to reach someone, but also don't overuse this ability as it can sabotage your efforts. Run a Campaign To Have People Give You Their Phone Numbers Before you can run a text messaging campaign, a business owner will need to find a way to have access to a person's phone number. One way some companies will do this is to provide them with someone free or discounted in exchange for providing you their phone number. This can be a buy-one get-one deal, or something along those lines, as a person will want to receive something in exchange for giving you their phone number. Remember, people can be very selective about who they give your email to, so they will certainly be reluctant to provide you with their phone number. Building a phone list to communicate with can prove to be immeasurably valuable, as you will be able to directly reach out to many people all at once, much in the same way that an email list can be something you strive to build. Having these lists provides you with a way to boost your sales with ease, assuming you know what needs to be done in order to effectively market to you client base. Think about the way you can build these lists and prioritize this in your marketing strategy and you will be well on your way to success. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals.   Thu, 21 Apr 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/9425/Why-SMS-Messaging-Should-be-in-Your-Marketing-Toolbox http://denverwebsitedesigns.com/blog/8787/How-to-Drive-Traffic-From-Your-Denver-Website-Design-Company blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. Consider Creating a Blog For Your Website One of the best ways you can continue to have people come to your website is to give them a legitimate reason to do so. As a result, creating a regular blog on your website can be a great way to do this and accomplish this goal. You shouldn't just let your website lay dormant and go months or years without updating your customers about what is happening with your business. Over time, a lack of a blog on your website will not only look unprofessional, it will look as though your company is not current or committed to its business. A regular blog presence can help you bring customers to your website, which can in turn provide you with a steady stream of new business as well.  A great way to continue to grow your sales on your website is with blog content that provides both regular customers and clients as well as casual visitors to your website. It's not just a matter of creating content that is meant to sit there as a placeholder. Instead, the best content provides customers and casual visitors with relevant and valuable content that will cause you to be seen as both an expert and a relevant resource for your industry. This can cause you to attract clients who would have never seen your website or come across your business to seriously consider your product or service as a result of this content. Overhaul a Out-of-Date Website If you haven't updated your website in ages, it's time to consider hiring a trusted professional website design company to help you with this task. An out-of-date website that is neither functional nor stylistically appealing will be seen as a downside for many who visit your website. You shouldn't just rest on your laurels and believe that a placeholder website will be good enough for the majority of your clients. A poorly-designed website will not be viewed highly as a reputable source for a business, and instead will be seen as a liability for any company who is trying to increase their sales or customers.  By updating your company's website, you will be going a long way towards increasing your sales and customers, as many individuals will see you as a more reputable source for the industry you represent. Websites that do not have the needed functionality for 2021, including a lack of a mobile version of your website and a poorly designed layout will be at a serious disadvantage compared with companies who take the time and effort to design an updated website.  Consider SEO as a Powerful Tool to Increase Your Website One of the biggest ways you will be able to increase traffic and visitors to your website is to invest in the correct and latest SEO techniques for your site. SEO is the formula that companies like Google and Bing use to determine which company's website will rank higher than the other. If you haven't updated your website in a decade, you can be sure your website will not rank highly and will be buried underneath a mound of other websites who have invested the time and energy into search engine optimization. The idea of gambling and relying on sheer luck for your website in terms of it ranking higher than your competitors is a recipe for getting lost in the shuffle. Instead of doing this, you should consider hiring a firm to get your SEO straight. Many factors contribute to having good SEO, which include your keyword search terms, the relevance and value you provide to customers and visitors, and other sometimes complicated metadata. This information is important to keep in mind when you are designing your website, as improper and incomplete SEO will make it much more likely that your website will simply not rank highly in any search engine. If a customer cannot locate you through a search engine, you will undoubtedly be left behind in the course of your business.  You shouldn't overlook SEO, as allowing customers to search for your website easier will be a great way to increase visitors. As a result of correcting your SEO flaws and improving the needed factors to boost your business, you can expect to see an increase in the number of both visitors as well as sales for your website. If you do most of your business online, SEO is absolutely essential for your business. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Thu, 14 Apr 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8787/How-to-Drive-Traffic-From-Your-Denver-Website-Design-Company http://denverwebsitedesigns.com/blog/8759/Website-Design-Trends-in-2022 blog Are you a new business in 2022? Congrats! It can be a big step to start your own business and you may not know where to start but don't fret because Denver Website Designs is here to help! Designing your business website is a crucial part of a successful business. There are many different things to consider when building your company website so let's dive in and explore your options! The Material The very first thing you are going to want to determine is what information you want to be found on your website. Do you want to include a Latest News tab, Blogs, an About section, Services, Pricing, and/or Infographics? At first you may think displaying everything you have to offer on your page is the best way to gain a potential customers' trust and business. This is one approach you can take for your website, however you can also keep it simple. Keeping your website simplified and only including the vital information that a customer needs to answer their initial questions as to whether you could help them or not is another way you could set up your website. This way, the customer is more inclined to call or email you for more information, which gains you a lead! Keep It Simple Even if you have decided you want all your company information and services available on your page, it is vital to make that information easy to read and accessible. If a potential customer visits your company site and is bombarded with nothing but words and information, they will likely leave your site and choose a different company that has more easily accessible information on their site. The Front Page It is important to get straight to the point on the first page of your site what your business is all about and what you have to offer. This doesn't mean your front page needs any words. A picture can go a long way in telling a story. Using a picture, video, or animation that is related to what your business has to offer can prompt a customer to poke around your site for more information. Having keywords that are related to your business can also help to catch a customer's eye and let them know what your business is about. An App-Like Experience In 2022, most people use smartphones and tablets on a daily basis. Having your website resemble a smartphone layout can make a consumer more engaged in your content. Adding buttons to click and icons to interact with on your website will also increase the likelihood that a potential customer will stay and explore your page. The more a customer looks around your site the better and more likely they will be to contact you! One-page website One web design trend that has taken the modern business world by storm is having your website condensed to one-page. This simplified website design will give your website a sleek and inviting impression. One-page websites are great for portfolios, resumes, and single ideas. Think of this web design style as imitating the look of a flyer or poster. Since your information will be condensed to one page, navigation will be a breeze for those visiting your site! Minimalist Design Minimalism web design is a trend that has been around for awhile and still works great. Minimalist websites are simple and to the point. Neutrals, pastels, and balanced tones are often used to invoke a feeling of calmness for consumers visiting the site. Utilizing white space or blank areas on your site is another great way to get the most out of a minimalist website design. Maximalist Design Maximalism web design is a fairly new website design trend but is becoming more and more popular every day. Maximalism websites utilize a variety of bold styles and bright colors. Interactive text, animations, large photos, and artwork designs are all ways to maximize your website. While maximalism can be overwhelming to some, if done correctly this web design style can make your company website loud and vibrant to attract potential customers. Oversized Typography Another current web design trend is utilizing oversized words on your website. Large wording can quickly attract the attention of a potential customer. Oversized typography can make a bold statement on your company web page that often takes the role of a graphic element for your site! Interactive Content Having interactive content on your website can help to attract and keep the attention of potential customers. Ways to incorporate interactive content into your website can look like having a button or text flash, bounce, or move around or having text change color or size when a consumer hovers over it. It can be easy sometimes to go overboard with flashing texts and elaborate animations on your site so it is important to keep the customer in mind when designing your site. You don't want a potential customer leaving your site because of motion sickness or strain on the eyes! Web design trends are constantly changing each year much like the latest fashion fads. It is important to update your website regularly and keep it fresh so your customers stay engaged with your brand. If you are just starting out or have a well established business, it is important to have a great website that represents your business and keeps you in the running with competitors! Denver Website Designs will work with you firsthand and help you re-vamp your company site. Contact Denver Website Designs today to talk to our experts about your company website! Mon, 11 Apr 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8759/Website-Design-Trends-in-2022 http://denverwebsitedesigns.com/blog/8743/What-is-Drip-Marketing-and-How-You-Can-Use-it-To-Boost-the-Marketing-of-Your-Company blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. What is Drip Marketing? In order to understand how drip marketing can be an effective tool for your business, we first need to understand what drip marketing is. Although it can also be known by different names, such as an automated email campaign, lifecycle emails, and marketing automation, the basic concept is the same. A drip campaign is a set of structured emails that are sent out on a schedule based on whatever triggers the drip campaign. Often, a drip campaign can be initiated through the act of someone signing up for your email list. Having a structured campaign set to be automated can be a powerful way to convince a person of your product or service, and it can be an extremely efficient way to do marketing as you can essentially "set it and forget it".  A drip marketing email campaign can be personalized towards whatever particular action a customer takes. You can have several drip marketing campaigns set up to be triggered depending on the type of action a person takes. In addition to having a campaign for when someone signs up for your email list, you can also set up a drip marketing campaign for when a person looks into a product or decides to engage in some particular aspect of your website, increasing the chances that a person might decide to do business with your company.  Drip marketing campaigns can allow you to automate your communication with a customer and can save you plenty of time and effort in the process. These campaigns can personalize the messaging based on a person's name and other personal information that may be available to you, such as their age, location, and demographic. The fact that a drip campaign can be created without any need to do all of the heavy lifting and messaging yourself is a massive boost for you and your business' ability to market your product or services. Why You Should Utilize Drip Marketing In the act of deciding whether or not to use the services of a company, many customers take a long time before deciding to finally pull the trigger and utilize the services of your business. Instead of becoming overly aggressive and pressuring a person to pull the trigger utilizing something like direct calling or messaging. Instead, a drip marketing campaign can structure your communication so it is not overbearing or annoying, things that can push a client away from your business.  So the next question would be: do drip campaigns actually work in converting customers toward using your business? According to available research, the answer is a resounding yes. People who read their emails are 119% more likely to click through to your website if you have a solid and effective drip marketing campaign in place. A regular email campaign that doesn't plan for the possibility of someone not clicking through will be much less likely to click on your website than a campaign that is set up to plan for these possible outcomes. Taking the time to flesh out this type of campaign can go a long way towards converting customers to come to your website.  What Types of Drip Campaigns Are Popular In terms of understanding what drip campaigns are available out there, it's important to understand the different types of campaigns. There are many different types, which can include welcoming someone to your website. This is when a person has taken the step to actually provide you with their email address. You can introduce yourself in this type of email in the first message, followed by further showing your value and services, and then to provide an offer that someone can decide to enact.  Additional drip campaign types include when someone has an abandoned shopping cart and you want to follow up to encourage them to complete their purchase. A drip campaign allows this action to be automated, something that is especially valuable if you have an e-commerce business and you want this process to become automatic. Following up with every potential lead on your own will not only be time-consuming but in many cases it will be impossible, depending on the number of customers visiting your website. Drip campaigns may also include things such as recommendations and renewals for your business or service. Sending out a reminder to have your customers renew their subscription or to provide a recommendation for your service can be a potent tool for increasing your business, as you will increase the number of customers simply by sending out a structured email campaign. Many people make decisions based on the recommendations of friends and family, so sending out an email can increase the chances that someone will recommend your business or service to someone they know.  If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies.    Mon, 04 Apr 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8743/What-is-Drip-Marketing-and-How-You-Can-Use-it-To-Boost-the-Marketing-of-Your-Company http://denverwebsitedesigns.com/blog/8720/The-Reason-You-Need-To-Upgrade-Your-Property-Management-Website blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the  more important to work with a company with the knowledge and experience needed to get the job done. Your New Clients Complain About Your Website If you're a large or medium-sized property management firm, you know how important having a functional website is for new and existing clients alike. However, if you have a clunky website that makes it difficult to navigate for average users, you can expect to lose many potential clients in the process. In order to avoid this unfortunate situation from happening, you will want to invest in your website and make it much more accessible for everyone who comes across your company. Instead of hoping a person will be able to easily navigate through this process, you need to remove barriers and streamline the process so you can continue to have a healthy stream of new applicants for your properties. As a property management firm, it is your role to pair the right people for the right property. The better you design your website, the more accurate your information will be when it comes to making the important decision about who will be the best fit for your property. By designing a website that is both accessible and efficient at collecting the right types of information, you will be much better prepared to provide the necessary services for your new and existing clients. It's important to make the investment into this part of your company, as there are plenty of other property management firms who are investing in the latest technology regarding their business. A Better Website Can Bring You Better Clients Many people overlook the importance of investing in a new website, especially if they think they are already doing everything they need to in order to maintain their current business levels. In fact, it's not enough to just rely on old methods, no matter how well they have worked for you thus far. Innovation, especially in the digital arena, is key to maintaining your current business as well as growing into new customer bases. A new website that is optimized for the current technology on the market can be just what your business needs to continue to grow as a business.  But a better website won't just help you achieve your desired business levels. Instead, you will also be much more likely to attract better clients to your business as well. This will be an important part of getting better business, as the quality of clients you will attract will often be based on the type of marketing you do for yourself. If you are amateur and unprofessional with your branding and your messaging, clients will see that as a sign that you aren't worth doing business with. This is definitely something you will want to focus on, as the better your marketing materials will be, the bigger clients you are likely to attract. You shouldn't have to beg for business from people who will end up being bad clients. Instead, invest in the type of marketing that will help you to attract the clients you truly want to work with.  You Can Reduce Tasks and Improve Efficiency A huge reason why any company would consider upgrading the online portion of their business is to improve efficiency. This can happen for a number of components of your business, including the communication you have with your clients as well as the process of conducting business altogether. For example, if you set up payment systems within your website you will be able to reduce this task from someone and make it easier for clients to pay you instantly instead of having to rely on the mail system or other less reliable methods. Reducing the time it takes to receive a payment can also make the task of accounting and bookkeeping easier, as it will be done primarily within digital spaces.  There are many reasons why you should consider upgrading your website for your property management business and the investment you make in this part of your business can pay off in a big way. When it comes to reducing your workload, many people will think about the ways they can delegate their tasks to other people, definitely worthy of your time as a business owner. But by upgrading your website, you can also work towards automating the work you have on your plate to make the act of running your business much easier. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals.   Mon, 28 Mar 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8720/The-Reason-You-Need-To-Upgrade-Your-Property-Management-Website http://denverwebsitedesigns.com/blog/8726/Thinking-About-How-To-Increase-Conversions-For-Your-Business--Here-are-Ways-to-Increase-Your-Results blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the  more important to work with a company with the knowledge and experience needed to get the job done. Trial and Error Results A great way for you to improve your conversion rate online when it comes to customers purchasing a product or service from your website, one of the things you can do is try a lot of different things in order to figure out what will work for you. Not every part of your business will be so straight forward or easy for you to figure out, so you will want to try whatever is within your reach to figure out what will elicit results. The best way to start with this is trial and error testing which is a fancy way for saying that you should start trying things and figure out what works for your particular type of business. What works for one business will definitely not always work for another business, especially if you happen to be in a different type of industry. One easy way to perform a simple and free version of this is to use both Facebook and Instagram and see which platform brings you more business, something you should be able to track within your website design platform. It's interesting to be able to see where the majority of your referrals are coming from, as this will give you information about where you should focus your energy. Once you have a clear understanding of which users are responding to your posts on what platform, you can begin to optimize and hone in on your methods to further improve the responses you are receiving. Start Using Online Ad Platforms To Promote Your Business A great thing you can begin to consider in terms of how many more people will decide to do business with you are digital ads. This can be something such as Google Ads platform or just using Facebook ads. But whatever platform you choose, you will want to specify your audience enough so that these platforms can accurately target your customers. One of the biggest benefits for using online ads is the fact that you can very specifically target a group of people so that the perfect type of person will see your client more often than the people who will not engage with your ad. You will want to find out what type of person resonates most with your content so you can begin to reach out to these people directly and with some level of consistency. Use Your Email List To Your Benefit Another part that can make a big deal when it comes to increasing the business for your company is to use the list of emails you have as a big asset, but one you shouldn't be stupid or careless with. What we mean by this is, your collection of email addresses can be a big asset and a great way to drive business, but you won't want to overuse this and alienate your customer base. The worst results would be to have people unsubscribe from your newsletter at the expense of any possible sales you may gain from sending something out. If you decide to use this as an outlet, consider what you say to your clients, as they will not want you to abuse this information.  This is especially true if you didn't get their email address due to them signing up for something. If you acquired it through personal communication, don't cross the line unless your offer is particularly relevant or compelling. If you decide to cross this barrier without having an offer that is worth listening to, you can inadvertently end up losing more business than you would have gained had you decided to do nothing. This is not the outcome you should seek out, of course, so be wise to use this asset with care. But if you are able to come up with a compelling offer or reason for these people to read your email, using an email campaign can be one of the best and most efficient ways to reach your targeted audience. It's important to think these messages through before you send it to your targeted audience, as you don't want them to immediately send your email to the trash. Be interesting enough and relevant enough to insure that this type of communication will not be seen as a waste of time for your customers. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Mon, 28 Mar 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8726/Thinking-About-How-To-Increase-Conversions-For-Your-Business--Here-are-Ways-to-Increase-Your-Results http://denverwebsitedesigns.com/blog/8615/Denver-SEO-Firm-Answers-Your-Top-5-Questions-About-Digital-Marketing blog Many people have a vague notion about digital marketing—what it is, what it entails, and what it means for your business. Here are some of the more common questions people have, along with detailed answers. What Is Digital Marketing? Like any other type of marketing, digital marketing is a way to connect with and influence potential customers. With digital marketing, however, you connect with those potential customers online. Digital marketing refers to online marketing efforts or assets. It can include pay-per-click advertising, blogging, and social media. These are all ways digital marketers introduce people to a company and try to convince them to buy. Other digital marketing assets can include: Your website Video content, including ads, product demonstrations, and messages for customers Images, including infographics, product photographs, and company photos Written content, including blogs, eBooks, testimonials, and product descriptions Social media pages Digital marketing strategies can include the following: Pay-per-click advertising, such as Google AdWords and Facebook Ads Paid search advertising, such as running text ads on Google's search engine results pages (SERPs) to target potential customers who are actively looking for a product or service like yours Search engine optimization (SEO), which you can use to get your pages to rank higher in searches organically (without paying) Paid social media advertising, such as that found on platforms such as Facebook, Instagram, Twitter, and LinkedIn Social media marketing Content marketing, which can include blog posts, eBooks, articles, and videos Email marketing Affiliate marketing How Would My Business Benefit From Digital Marketing? When a business gets started, its focus is on getting those first customers. The business owner believes in the product or service they are selling, and they might think that once word gets out, it's only a matter of time before they get busy. And this strategy might bring in a trickle of customers, but overall it is not very effective. It misses out on the vast marketplace of potential online customers. Using digital marketing, you can reach an enormous audience in ways that are cost-effective and able to be measured. Other benefits of online marketing include: You can interact with prospects to find out exactly what they are looking for. This can help create brand loyalty. You have the ability to reach a huge, global marketplace. You can save money and reach more potential customers than you could with traditional marketing. You can track and measure the results of your online marketing efforts immediately. If you are a new business and are avoiding digital marketing until you are more established, there is no reason to wait. Your potential customers are already online—and they are probably already searching for a business just like yours. If they cannot find you online, they might assume your business is not legitimate.  How Often Should I Update My Website? If you run an internet search of this question, most sources will recommend that you update your website every three years or so. Theoretically, updating your site will help keep audiences engaged with your brand. But the answer isn't really as simple as all that. You should be using analytic tools to help you understand what your users want and to make their lives easier. This is referred to as growth-driven design. Growth-driven design means you don't have to do a complete overhaul of your site every few years. It refers to continuous, ongoing updates that don't take as much time and give you smaller improvements than a complete overhaul. It lets you tackle your priorities first rather than having to address everything all at once. What Is Content Marketing? According to Forbes, people feel like they should know what content marketing is so they are too embarrassed to actually find out. Content marketing is simply creating and distributing relevant, valuable content to attract a specific audience. Content can take many forms: Infographics, which generally include statistics, charts, graphs, and other information valuable to your target audience Web pages, which can be optimized for search engine optimization Podcasts and videos, which you can provide for free but that can lead to sales of your product or service Books, which savvy marketers use as marketing tools rather than just selling books to sell books How Often Do I Need to Publish Blog Posts on My Website? The goal of blog posts is to help generate traffic to a website. This is not an overnight process. You will not see an immediate increase in traffic tomorrow just by posting a blog today. You need to commit yourself to a slow and steady climb—and you'll probably need to blog regularly for at least 12 to 18 months before you'll be able to assess just how successful you've been. When you first start a blog, once or twice a week is helpful. You will need to write blog posts that are aimed at our target market. Research the appropriate keywords to use in your posts—but be sure you don't overuse them. You'll probably have to write quite a few blog posts before you start ranking in Google. It's a good idea to develop a blogging schedule—and stick to it. Share your blog posts on your social media channels. If people like your blog posts because they are informative and current, they are more likely to return to your blog—so be sure you have fresh new content for them to read when they come back. The more blog posts you publish, the more traffic to your website you can expect in time.  Do you want to bring your business to the next level by creating a digital marketing strategy? Give us a call! The experts at Denver Website Designs are here and ready to help with your digital marketing campaign whenever you are ready. Our team of digital marketing strategists can help your Denver business—and businesses anywhere—increase your client base. Find out more about how your new digital marketing strategy might work by giving them a call at 303-498-9000 to schedule an appointment! Mon, 07 Mar 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8615/Denver-SEO-Firm-Answers-Your-Top-5-Questions-About-Digital-Marketing http://denverwebsitedesigns.com/blog/8588/Why-You-Need-to-Think-About-Consistent-Contact-With-Your-Customers-To-Boost-Your-Business blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. You Need to Stay in Your Customer's Mind To Keep Sales High Keeping in contact with your customer base is extremely important if you hope to have a boost in business or maintain the same level of business that is acceptable for your company. Over time, clients will forget about your business, leading to a serious drop in the amount of people who choose to do business with you. You shouldn't have to deal with an unnecessary drop in business simply because you ignore doing the things that will help improve and increase your business. This is why staying in regular contact with your customers is so important, and will go a long way towards allowing you to reach your business goals.  You shouldn't have to watch idly by as your sales slide and your customers decide to look elsewhere. This makes regular contact with your clients however you can as a vitally important part of your marketing strategy, something you need to prioritize in order to keep your current customer base intact. This type of communication can be simple, yet can be very strategic in order to get customers to engage with you. One great way that you can achieve this goal is to set up an automated email campaign, something that can make it much easier to reach out to your client base without having to go through and do this with every single client in your email list.  Instead of sitting idly by, you can be proactive in staying in contact with your customers as a way to promote whatever services you have. You can use communication with existing customers as a way to incentivize them to return to doing business with you. This is true for companies who sell products as well as services. Additionally, keeping in regular contact with your customers is a great way to insure people will be more likely to open your emails. If you don't email your customers, a random email will be much less likely to be opened as they will not be used to receiving communications from you. It's a Great Way to Promote Referrals For Existing Clients One way that can allow you to boost your business through regular communication with your clients is to promote a referral bonus for your customers. This can be a great way to get your existing clients to help do the marketing for you, especially since word-of-mouth is one of the best ways to convert potential clients into new ones. Word of mouth has long been seen as a great way to increase the amount of sales and clients that you have coming into your business. One of the biggest ways you likely have ventured out into new businesses is through someone else telling you about it. This is why sending out an email or messaging campaign can make a world of difference to boosting your business, especially if that messaging campaign includes a bonus for customers to refer clients. Word of mouth is not something that you can explicitly control, but you can certainly do what you need to do to encourage others to refer people towards your business. You can also make it a point to have others do this as a way to give them a discount on future services or products, turning this marketing opportunity into a double sales opportunity. Not only are you increasing the amount of customers that you are serving, but you also can incentive clients to do more business with you with incentive coupons. It Helps Keep You In Mind For Future Sales Not every client or customer who receives your message in the moment will want to do business with you when they receive the message. However, by keeping in regular contact with your clients, you will be in the front of their mind whenever they are ready to return to do business with your company. They may not have the current need, whether you are in the business of selling a particular service that is based on specific needs, such as roofing, or simply a product they haven't purchased in a while. By keeping in regular contact with your clients through email marketing or social media marketing, you will be on your way to increasing sales. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals.  Sun, 27 Feb 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8588/Why-You-Need-to-Think-About-Consistent-Contact-With-Your-Customers-To-Boost-Your-Business http://denverwebsitedesigns.com/blog/8505/The-Reason-Why-You-Need-To-Consider-Have-a-Customized-Website-Designed-For-Your-Company blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. Customized Websites Are Tailored To Your Needs When thinking about implementing a new website for your company, many people will instinctively reach out to a simple and easy template from sites like Wordpress and Squarespace that are easy to consider but may not always be the best for your business. Sure, some companies may think all they'll ever need is a basic, placeholder website that won't require much in the way of design. However, this is certainly not the case if you hope to present your company as professional and stand out from the crowd. A customized website is not just something you should consider if you're interested in spending the money, but it's something everyone should think about when it comes to their marketing approach. Customized websites are a tool to attract new customers, especially if you are in need of a specialized website. Businesses that have marketplaces or that require specific and customized sales approaches will benefit from a customized website much more than other companies. Depending on your needs, a customized website can provide you with the needed marketing you desire. For other companies, having their website customized is essential if they hope their processes to run smoothly. Regardless of your current needs, a well-designed and customized website will make it much easier for people to access your company online and through whatever digital means they are using. Websites Need More Attention Than You Think Many people make the wrong assumption that a website will always be straightforward and simple to operate. Unfortunately, making this error can lead to serious headaches for you and your company, especially if your website is reliant on people purchasing products from your website. Launching an incomplete or ineffective website will lead to you having to invest much more money in this process than originally budgeted, as it can be expensive to fix someone else's error. You will want to make it right the first time, making it important to hire someone who has a proven track record of building websites that work.  If past examples are any hint, a website that is launched poorly can create a PR nightmare for a company or business, especially if this launch was highly publicized. Glitches are other errors will be an embarrassment for you and your firm, causing more of a headache than its worth. In order to avoid this from happening, take the necessary steps to make sure it's done right the first time, which means working with a company that will do what it takes to create a working website for you and your business. You Will Be Set Apart From The Competition One of the biggest reasons to invest in having a customized website is that you will be set apart from your competition. A discerning eye will be able to tell whether your website has been customized and designed from the ground up or just thrown together with ease. Making this investment will pay off greatly as your company will look much better when compared with your competition. Whenever a company looks more professional, whether it be your logo, your building, or your website, it has a better chance of winning over new customers and winning out when a person is having a hard time deciding between companies.  Think of the last time you decided to hire a firm. You usually look at their website and decide from that point whether they are trustworthy and professional or whether you should look elsewhere. By taking the initiative and paying a firm to customize your website, you will be well-positioned in the battle to appear more professional than your competitors. Winning over the trust of your target market is key if you hope to win the war in the long-term. A professional, well-designed website is often not a luxury, especially if the margins between profitability and failure are thin. Remember, if your competition has the ability to make this investment, you can be sure they will be making it. Don't overlook the potential benefit that can be gained by investing in your digital presence. Once you've made it a priority to make yourself and your company look professional, you will be much better positioned to achieve whatever goals you have for your company in the future. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Mon, 14 Feb 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8505/The-Reason-Why-You-Need-To-Consider-Have-a-Customized-Website-Designed-For-Your-Company http://denverwebsitedesigns.com/blog/8524/How-a-Drip-Marketing-Campaign-Can-Be-a-Potent-Tool-In-Your-Marketing-Toolbox blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. Drip Marketing Allows You to Personalize The Message Based On How Someone Responds  The dream of every marketer is to be able to deliver the right message at the right time to the right person. Being able to specifically target your message based on what someone is viewing is akin to giving someone the ability to maximize conversion rates and having the ultimate marketing weapon in the arsenal. It's not just a matter of creating a message and then catering this to your audience, but it's also the fact that you should create well-timed and relevant messaging based on what a person is responding to. Drip marketing campaigns allow you to target your message based on what someone has done in response to being on your website. Perhaps they've viewed an item and put it in their shopping cart but haven't completed the transaction.  In this case, you will want to send out a message to them that will allow you to automatically follow up in the event that they never complete the purchase. If a person has gone to that extent, you should do everything in your power to target a drip messaging campaign to win them back over, whatever the reason may be that they decided to stop the purchase process. A drip marketing campaign can also allow you to decide to reach out to existing customers or old customers who haven't purchased anything in a while as a way to bring them back to your business. If you aren't following up with old customers, you are losing out on the ability to increase sales by going back to someone who has already committed to doing business with you. Another great example of a drip marketing campaign that can prove especially effective is when someone signs up for your email list. Whether you are a company or individual selling your services, having an email list is a powerful way to market you business to customers. Instead of simply relying on hopes and wishes that people will continue to stay in touch with you, you need to take the step of staying in touch with your customers who sign up. Do not overlook the power of regular communication with your clients, as this is a powerful way to connect and start your relationship with someone on the right foot. Guiding someone through a drip marketing campaign tailored to how they respond to your initial emails can allow you to continue to personalize this process, making it important that you utilize this tool. You Can Automate The Drip Marketing Process The prospect of talking to your clients or hand typing a message to all of your customers can be a daunting prospect, especially for a business owner who may be swamped in tasks and short on time. Thankfully, drip marketing campaigns can be automated to allow you to sit back and let the automated process do its work. Once you have decided what your message will be and who you will be sending it to based on what their actions are, you can sit back and hopefully watch as sales and conversions roll on. Of course, this is based on the campaign being well-designed and well-communicated when it comes to the message of the campaign. You don't want to overlook the importance of utilizing effective strategies to allow you to make this as efficient as possible. Make sure you are doing everything you can to understand your audience and what type of message will work the best. If this process seems too daunting to begin and you want to speed up the process, you can decide to work with someone who knows the ins and outs of drip marketing. While you can certainly figure this out on your own, it may take too long to learn the various programs and processes that will work the best. In this way, investing in a company who can effectively guide you through the drip marketing process can be the best option, as you will be much better positioned to achieve immediate results. When you consider how much you are willing to spend on your marketing budget, the investment in having someone guide you through this process can be the best investment you can make, as the return on investment can be significant. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Mon, 14 Feb 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/8524/How-a-Drip-Marketing-Campaign-Can-Be-a-Potent-Tool-In-Your-Marketing-Toolbox http://denverwebsitedesigns.com/blog/8392/How-Blogs-Help-Your-Business blog When you think of blogs you usually think of a personal blog or a travel blog, but did you know a business blog is the 2nd most popular type of blog today? This comes as no surprise considering that nearly 4 billion people use the internet every day. Business blogs have become even more common in 2021 and it's time that you get the low down on why they can be so important for your business. Drive Traffic To Your Site One of the most recognized advantages of having a blog for your business, services, and products is that blogs will help drive more people to check out your website. Don't believe me? Say right now you have 10 pages on your website for customers to click through, but what if you added a new page every week or two? Posting blogs as an addition to your site will increase the amount of people that encounter your site. The more pages you have connected to your website the more you will appear in searches and the more likely potential customers will be led to your site. Not to mention, the more you update your website and produce new material, the more relevant your website will be to search engines. Your site will be recommended by search engines because your site is more active than competitors.  Inbound Marketing Now we know blogging can gain you more traffic to your site, so how do you get the most out of your blogs? Inbound marketing is all about catering to a target audience through content creation. You want to build lasting relationships with your customers, so you will need to target the niches that your consumers wish to know more about. Once your audience begins to interact with your blogs and your site you will be able to see what products and services are most popular for your business or that are currently in demand and utilize this knowledge to your advantage. Being able to see what your customers interact with most or may wish to know more about will create multiple new marketing targets for you to best serve your customers! By providing new insights and explanations to topics your customers are already interested in, you will gain their trust by being a reliable and knowledgeable source for information. Gaining consumer trust is a direct way to get more sales, so cater to the customer! Content Promotion Another benefit of adding blogs to your website is the added opportunity for promotion. You can use your blog to promote your newest products or your most popular services. Breakdown why this product will help the reader or use some of the positive reviews of your services to show prior satisfaction with your business from past customers. You can talk about many different topics in your business blog. A few examples include writing about the trusted ingredients or materials used to make your product, explaining how certain services will work and what to expect, how your services will make your customer's life easier, potential health benefits, or future deals and promotions that will be happening on your site! Blogs are a great tool to promote your business and secure more web traffic to your website! Exposure With the amount of competition and other businesses on the internet nowadays, it's important to make your website stand out. Use search engine algorithms and SEO to your advantage! As we have discussed, adding blogs to your website adds more pages to both your site and to search engines that will connect consumers to you. Having more pages available on search engines that will lead consumers to your website can directly correlate to how many people will find you! Increasing the amount of traffic you are getting to your site will also increase the probability of someone buying a product or service from your site or reaching out to you with inquiries. The more exposure your website gets the better, so utilize your blog to gain the exposure you need! Social Media Every time you create a blog you are creating shareable content! Customers and yourself can share your blog to Instagram, Facebook, Twitter, Tumblr, LinkedIn, you name it! So not only do blogs increase visits to your own site through search engines, but they also can be shared to social media platforms to gain even more traction for your website and brand. If your company has its own social media accounts, there is also opportunity to gain more followers and thus more traffic to your page and website. Social media is very prevalent in today's day and age so using it to your advantage can gain you a lot of exposure! Blogging not only keeps your website relevant on search engine platforms, but also will keep you relevant on social media platforms! Inbound Links Utilizing blogs to help promote your company and increase web traffic to your site will give you more leads for the future. Create a call to action at the end of every blog to encourage the reader to look around your site or find out more information. Using inbound links or backlinks can be very useful in this endeavor because you can add a link within your blog to another page on your website. This will help to keep the customer on your page for longer and increase the likelihood that they will purchase from you or reach out for more information.  Many people look for recommendations for products and services through blogs so use this to your advantage! You are using your blog to make money! Pull out all the stops to market your business and you will see the results in your sales numbers and increased page visits. Denver Website Designs makes it easy for you to see what your customers are interacting with most so you can gear your attention to the right areas of your business and profit.  Use these tips and tricks to utilize the tools we have available to us in 2021 to promote your business. To add a blog to your website today, contact Denver Website Designs! We are here to help you every step of the way and make marketing your business a breeze! Thu, 27 Jan 2022 03:10:04 GMT http://denverwebsitedesigns.com/blog/8392/How-Blogs-Help-Your-Business http://denverwebsitedesigns.com/blog/7570/How-Blogs-Help-Your-Business blog When you think of blogs you usually think of a personal blog or a travel blog, but did you know a business blog is the 2nd most popular type of blog today? This comes as no surprise considering that nearly 4 billion people use the internet every day. Business blogs have become even more common in 2021 and it's time that you get the low down on why they can be so important for your business. Drive Traffic To Your Site One of the most recognized advantages of having a blog for your business, services, and products is that blogs will help drive more people to check out your website. Don't believe me? Say right now you have 10 pages on your website for customers to click through, but what if you added a new page every week or two? Posting blogs as an addition to your site will increase the amount of people that encounter your site. The more pages you have connected to your website the more you will appear in searches and the more likely potential customers will be led to your site. Not to mention, the more you update your website and produce new material, the more relevant your website will be to search engines. Your site will be recommended by search engines because your site is more active than competitors.  Inbound Marketing Now we know blogging can gain you more traffic to your site, so how do you get the most out of your blogs? Inbound marketing is all about catering to a target audience through content creation. You want to build lasting relationships with your customers, so you will need to target the niches that your consumers wish to know more about. Once your audience begins to interact with your blogs and your site you will be able to see what products and services are most popular for your business or that are currently in demand and utilize this knowledge to your advantage. Being able to see what your customers interact with most or may wish to know more about will create multiple new marketing targets for you to best serve your customers! By providing new insights and explanations to topics your customers are already interested in, you will gain their trust by being a reliable and knowledgeable source for information. Gaining consumer trust is a direct way to get more sales, so cater to the customer! Content Promotion Another benefit of adding blogs to your website is the added opportunity for promotion. You can use your blog to promote your newest products or your most popular services. Breakdown why this product will help the reader or use some of the positive reviews of your services to show prior satisfaction with your business from past customers. You can talk about many different topics in your business blog. A few examples include writing about the trusted ingredients or materials used to make your product, explaining how certain services will work and what to expect, how your services will make your customer's life easier, potential health benefits, or future deals and promotions that will be happening on your site! Blogs are a great tool to promote your business and secure more web traffic to your website! Exposure With the amount of competition and other businesses on the internet nowadays, it's important to make your website stand out. Use search engine algorithms and SEO to your advantage! As we have discussed, adding blogs to your website adds more pages to both your site and to search engines that will connect consumers to you. Having more pages available on search engines that will lead consumers to your website can directly correlate to how many people will find you! Increasing the amount of traffic you are getting to your site will also increase the probability of someone buying a product or service from your site or reaching out to you with inquiries. The more exposure your website gets the better, so utilize your blog to gain the exposure you need! Social Media Every time you create a blog you are creating shareable content! Customers and yourself can share your blog to Instagram, Facebook, Twitter, Tumblr, LinkedIn, you name it! So not only do blogs increase visits to your own site through search engines, but they also can be shared to social media platforms to gain even more traction for your website and brand. If your company has its own social media accounts, there is also opportunity to gain more followers and thus more traffic to your page and website. Social media is very prevalent in today's day and age so using it to your advantage can gain you a lot of exposure! Blogging not only keeps your website relevant on search engine platforms, but also will keep you relevant on social media platforms! Inbound Links Utilizing blogs to help promote your company and increase web traffic to your site will give you more leads for the future. Create a call to action at the end of every blog to encourage the reader to look around your site or find out more information. Using inbound links or backlinks can be very useful in this endeavor because you can add a link within your blog to another page on your website. This will help to keep the customer on your page for longer and increase the likelihood that they will purchase from you or reach out for more information.  Many people look for recommendations for products and services through blogs so use this to your advantage! You are using your blog to make money! Pull out all the stops to market your business and you will see the results in your sales numbers and increased page visits. Denver Website Designs makes it easy for you to see what your customers are interacting with most so you can gear your attention to the right areas of your business and profit.  Use these tips and tricks to utilize the tools we have available to us in 2021 to promote your business. To add a blog to your website today, contact Denver Website Designs! We are here to help you every step of the way and make marketing your business a breeze! Thu, 13 Jan 2022 06:00:00 GMT http://denverwebsitedesigns.com/blog/7570/How-Blogs-Help-Your-Business http://denverwebsitedesigns.com/blog/7325/The-Reasons-You-Need-To-Target-Your-Customers-Smarter-For-This-Holiday-Season blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. Your Competitors Already Are In the highly competitive marketplace of 2021, you cannot afford to overlook the fact that many of your competitors are doing whatever it takes to get their business goals accomplished. If you aren't doing everything you can to stay up to date on the latest trends in marketing and advertising, you will be overlooked in terms of the customers you wish to do business with you. You definitely don't want to overlook this part of your business as it can become your achilles heel and leave you crawling out of a serious hole. Your competitors are already looking at ways they can grow and expand their business through digital means, which can be the gamechanger you need, especially when it comes to the holiday season. This holiday season, many people will be looking for ways to outsmart their competition, as the holiday season can often make or break a business. This is especially true if your business is in the retail sector, something that you will want to go out of your way to ensure you are marketing your business to the right people during this holiday season. Getting to the point where you can sell the right amount of goods and services can be a difficult equation to solve, but it is not impossible. Instead, you need to be able to think about who is most likely to purchase your product or service as a gift and how you can get your company's message in front of those eyes. In order to grow your business during the holidays, you certainly need to think about the way in which you connect with your audience the best, something that is not always an easy thing to determine. This is especially true if you have come to the point that you need to consult with a digital marketing expert who can assist with this process. Not every business owner will be adept at marketing online and those that aren't will often need assistance in this process. It's not enough to just assume you can make it with what your current level of knowledge and you will be better off to figure out what you need to do in order to achieve your goals. There's Many Opportunities For Reaching The Holiday Crowd Online In terms of your business goals for the holidays, you absolutely should not overlook the possibility that you are in need of a great deal of help in the digital arena. You might think you're all set when it comes to your social media presence, but for many businesses, this means you will likely miss out on many opportunities for reaching new customers. It's not just a matter of having a placeholder website and a basic social media presence. Often, a business needs to be actively engaged with its client base and communicate with it regularly online in order to maintain relevance in the marketplace. This can be the step that will set your business apart and allow you to clean up with customers who may have not otherwise seen your business.  An active presence on social media, especially during the holiday season, can go a long way towards making headway with customers who may be resistant to your message or simply don't know you exist. It will also communicate to onlookers that you care about your customers and respect them enough to engage with them online. This can be done right and wrong, making it important that you know the right way to communicate with your customers without rubbing them the wrong way. In the social media sphere, anything can go and this makes it important to know how to respond to customers, especially those who are angry or upset. Social media and digital channels are especially important during the holiday season because many people in 2021 are doing their shopping online and this is only grown in the age of Covid. Many people prefer to stay home and do all of their shopping online, making it important to reach this customer base whenever you can. You certainly shouldn't expect walk-in customers to be enough for you to reach your goals, as you will miss out on a lot of customers as a result of taking a digital only approach that will overlook this avenue in your business model. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals Tue, 21 Dec 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/7325/The-Reasons-You-Need-To-Target-Your-Customers-Smarter-For-This-Holiday-Season http://denverwebsitedesigns.com/blog/7245/Here-s-Why-a-Digital-Marketing-Campaign-Can-Do-Wonders-For-Your-Business blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. A Digital Marketing Campaign Boosts Your Visibility With New and Targeted Audiences If you are thinking about ways to increase the amount of people who purchase your good or service, you absolutely cannot overlook the benefit of hiring a company to conduct effective and efficient digital marketing for you. These experts can assist in helping to determine what type of marketing will benefit your business the best, something that can be difficult to determine on your own. Clearly, there are many types of digital marketing to look into if you are thinking of taking the plunge into the digital marketing space. It isn't just a matter of looking up a few things on Google and spending significant money in a clear game of guessing, as this is a recipe for not achieving the type of results you would like. Instead, it is important to think about what type of business you are looking to gain and from who. Determining who your target audience is will help immensely when it comes to making sure you choose the right type of marketing avenues. For instance, if you are looking to attract an older audience, you're better off doing Facebook ads instead of tic tock ads. Younger people tend to be on different forms of social media than older audiences, making it crucial to know where your main customer base will be. For some businesses, you will also want to make sure you look into unconventional avenues, as they can often be the best type of outlet for you. For example, NextDoor can be a powerful tool for localized businesses, something that can go a long way towards helping you reach your business goals. For many businesses who have been stuck in the 20th century, taking the next step into the digital marketing space can go a long way toward making a dent in new markets. If you have a strong and dedicated client base, marketing into different areas can help you to expand this base greatly, making it important to consider how you may be overlooking different aspects of the digital marketing puzzle. If you are an aging business owner, having someone with the skills and knowledge of the space can do wonders for your business without having to go through the trouble of learning the ins and outs of this space. You Can Grow Your Business in Your Sleep Many people don't like to take on more tasks than they need to when it comes to running a business, as being an owner is a full-time job and then some. For this reason, delegating this task to someone who can efficiently do the job and pay off handsomely in terms of new clients brought into the fold is a smart decision for anyone looking to boost their business without breaking the bank. This is why digital marketing can be the booster your business needs, a metaphoric shot in the arm to help you in your battle to win over customers. It's not enough to just try the old and out-of-date avenues that won't bring in as many people as you would want. Digital marketing allows you to increase and reach out to people without needing to monitor these campaigns with too much extra time spent.  Instead, you can automate the process of digital marketing to make it a breeze. If you are thinking about engaging in an email marketing campaign, one of the ways you can automate this process is to create an effective drip email marketing campaign that can automatically be sent depending on the type of action a person takes when they are on your website. This helpful tool can go a long way towards engaging with potentially new clients without having to do it on your own.  While personally reaching out to a customer can certainly have its value, you don't have the time to do this with each and every customer, something that automating these campaigns can help you with. This process has value and can remove the need to monitor or actively participate in these types of campaigns. Digital marketing can offer you a set it and forget it approach, something that cannot be reached in other forms of marketing. Once you have it set up right you won't need to do much to increase your business. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Thu, 09 Dec 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/7245/Here-s-Why-a-Digital-Marketing-Campaign-Can-Do-Wonders-For-Your-Business http://denverwebsitedesigns.com/blog/6982/-Denver-Content-Marketing-Leads-to-Increased-Traffic blog The ability to have individuals find your business once focused on word of mouth referrals and recommendations from friends and family. Someone that somebody knew would utilize your company and if pleased with the goods or services received, they would tell the next person about their experience and if that individual needed something similar, here they came. Growing a customer base organically often allowed companies to expand at a reasonable rate as the pool of potential candidates for a business deal grew at a manageable margin. Especially for local companies and those neighborhood stores or services which have established themselves into a particular neighborhood, town, city, or even state - the ability to increase production and profits came through getting the word out about their goods and services.  Advances in technology have changed this tried and true game plan to some degree. While the ability to continually offer goods and services worth sharing from one satisfied customer to the next still exists, web marketing growth statistics point towards a major increase for online sales and advertising in the coming years. At the push of a button, companies - even local and small businesses - can reach thousands of potential customers. Generating this traffic and ensuring your content reaches potential new customers and clients is key. Fortunately, there are content marketing specialists which can aid in your ability to advertise and get the word out on products, goods or services which you offer. Following are just a few of the ways, this type of content can lead to landing increased eyes on your sites and services - allowing for the potential of more business and thus, profit.  Blogs Blogs are one of the best ways to enhance your businesses ability to rank when customers perform internet searches for related goods or services. For example, if you are a small auto repair shop and someone has car trouble, they may search for "auto repair shops near me" or "towing services" - something of that nature. While you may be the best around, if your company doesn't show up to this particular person then they may use someone else.  The effects of blogging on businesses are plenty, including an ability to frequently update your page with new information without having to routinely change formats or layouts. These modifications keep your site from being dormant, in addition to allowing for updated information and potential newsworthy tidbits for both your loyal customers and new found clients. Backlinks Backlinks are essentially secondary links to your particular home page. Instead of having someone find your site by simply typing in the physical web address, individuals can access your information through another source if they click a link which happens to be attached to your address.  These secondary connections are not only important when search engines comprise a list of potential results for a specific search but they also help your page to generate more traffic through alternate methods of connectivity. Increased informational content provides other users a deeper pool of information from which to find sources and perhaps link into your page. Then subjects who are looking at one site may click a link to yours, helping to set your page, information, and business apart from the competition. Referrals Just like old school word of mouth referrals, having someone who has enjoyed their experience with your company share that information is critical to building and maintaining a solid core group of customers. The good news is that online these types of interactions can be spread rapidly and to people who the initial subject may not even know. In the past, typically word spread through friends and family but with the rise of internet and social media, the far reaching impacts of a quality referral knows no end. Likewise, a negative experience can also travel fast but proper interaction from a business standpoint and ability to show care and concern if/when something isn't handled properly can also impress consumers. Social Media Social media impacts on brand marketing continue to skyrocket. Not only does this type of marketing allow you to reach an enormous amount of potential customers but utilizing certain contests, advertising methods, competitions, etc. will not only get people talking about your business but it can also drive sales. If the website is home base, then consider social media campaigns the recruiters - going out online in an effort to drive traffic back to your store or business.  From product reviews to personal experiences, having a recognizable social media presence and attention to response times can greatly increase your traffic flow for the main site - all while generating potential new customers and consumers. Search Engines There are multiple different search engine options available for the general public but some are more utilized than others. Knowing what metrics play an important role in advancing your business to ensure it is given consideration when potential clients search for related topics can help out substantially. Understanding the critical role Search Engine Optimization (SEO) plays in helping to build an online presence for your business is important. As more and more individuals begin to frequent your home page, get referrals, interact with social media, and create backlinks to your content - the better off your business will be as its customer base grows. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Wed, 24 Nov 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6982/-Denver-Content-Marketing-Leads-to-Increased-Traffic http://denverwebsitedesigns.com/blog/6961/Why-You-Should-Reach-Out-To-Your-Customers-Through-Multiple-Digital-Channels blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. Reaching Out On Multiple Channels Can Be An Effective Tactic For Getting New Customers Perhaps one of the biggest goals of any local business is to increase business and expand your current customer base. One of the best ways to do this is to market to your customer through various digital channels that will have the best effect on you and your business. These channels provide you with a perfect, helpful way to reach clients that make the process of marketing smooth and easy. But this is only the case if you are digitally literate, something that is foreign for many older business owners. Those who do not understand this process will be at a major disadvantage from those who do, causing you to always come from behind in order to catch up to your competitors, something no business owner should have to do. In order to avoid this, you should seriously consider having someone manage this part of the business for you, especially if you aren't familiar with these types of things. If you own a business, you will want to take advantage of every possible outlet in order to reach as many customers as possible. This includes things such as the obvious sources such as Facebook, Instagram, and Twitter, but it can also stretch to things including your email marketing campaigns as well as more localized digital outlets like NextDoor. You shouldn't overlook any of these possibilities, as you will be leaving behind plenty of free marketing opportunities for you and your business. If the act of posting to five different outlets is intimidating and overwhelming, you will want to seek out the services of a trusted digital marketing firm that can assist with this process for you. You Never Want To Limit Yourself to One Platform While a business may decide that it only wants to be on a particular platform in favor of another one, this is a strategy for leaving behind a particular market. This is a silly approach as you can put in a minimal amount of effort in order to have a placeholder account for all of the various channels. For example, you will want to post enough times to have your Instagram account looking nice for anyone who happens to come upon it. You can have 12-15 posts on your page that summarize who and what you are in the event that someone comes upon your Instagram page and needs to know what your business is all about. While many people view posting on social media as a burden, you don't want to have this attitude, as you will be overlooking the potential new business that can roll in with a well-designed digital campaign. Some customers will favor one platform over the other and this can vary based on demographics. For example, Facebook tends to be a platform for older people whereas Instagram and tik tok are generally for younger people. If your product is exclusively for one age group or the other, going with just one platform may make sense to you. But even in this situation, you may still want to be on all platforms just to make sure your bases are covered, allowing you to focus more of your energy on a particular platform. Once you understand who your primary market will be, you can better understand what type of platform you should be spending most of your time and energy on. Your Customers Are Probably Online If you are thinking about how to reach out to your clients, you absolutely cannot overlook the fact that many of your customers are online above any other medium. Television and radio are simply not what they used to be in terms of their reach, especially with a younger audience. If your product or service is targeted toward a younger audience, you will be doing yourself a massive disservice by not focusing on these areas. You should be on the ball when it comes to crafting your digital image online, something that you shouldn't overlook as a part of your marketing strategy. Whenever you get to the stage in your marketing journey that will require you to start reaching outside of your existing network, you will want to start posting on any social media source to get your business growing. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals.  Wed, 17 Nov 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6961/Why-You-Should-Reach-Out-To-Your-Customers-Through-Multiple-Digital-Channels http://denverwebsitedesigns.com/blog/6889/Why-You-Should-Update-Your-Website-Content-and-Not-Just-Your-Website-Design blog As a business owner, you already know you need an online presence. If you are a smart business owner, you know that there is more to a website than creating one that looks good and functions well. It's never enough to simply get your website up and running—then forget about it. The key to a website that drives traffic and leads to conversions is to keep updating the website's content.  Here are the reasons to keep your website content fresh. The Why Behind Keeping Content Fresh Websites should never be left to languish and become stagnant. Here's why: To provide value to your customer base. Think about it: You get a visitor to your site who looks around at some of your pages. They may look for a blog or other current content—but not find anything. Perhaps they spend some time looking at your product or service page, but ultimately, they hop off and move on to one of your competitor's sites. There, they find a regularly updated blog that reports industry news. They find videos and articles that are constantly being updated and added to. They return to the site in the future, finding more valuable content. Eventually, they turn from browser to customer—and you have lost out. To create a recognizable personality for your brand. Your website is the perfect place to saturate your brand with its unique personality. Social media is another way to demonstrate what distinguishes your brand from that of your competitors. Keep in mind that published content is available to prospective buyers whenever they want to see it—even when they can't talk to a sales rep, they can still gain an impression of your company. To gain search engine optimization (SEO) benefits. Search engines love content, and they are constantly scanning sites to index pages and images. The more you update your content, the more search engines will start to recognize your site as an authority, and you'll eventually start seeing improvement in your ranking. There is a caveat, however: Don't write your content for search engines. Write for real people. What that means is creating content that is engaging, educational, and digestible. The How Behind Creating Good Content Many business owners might worry that writing content on a regular basis is going to be a challenge. After all, content operations require a major commitment. A lot of this insight will come from the expertise you have in your business niche. But there are ways to keep the fresh content ball rolling, including:  Write about industry news.  Write a case study about how one of your customers overcame a problem. Write a feature about one of your customers. Interview experts in your niche. Create a video talking about one of your products or services. Create an infographic that spells out a complicated issue your customers might be dealing with.  Keeping your website updated is something all businesses should strive for, but your customers—and your bottom line—will appreciate it! If you need help with your website design and website contact, reach out to Denver Website Designs today!.  Wed, 27 Oct 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6889/Why-You-Should-Update-Your-Website-Content-and-Not-Just-Your-Website-Design http://denverwebsitedesigns.com/blog/6836/How-to-Make-Your-Business-Website-Design-Stand-Out-From-Your-Competitors blog Business owners know they need a web presence, but how can they make sure their website design stands out from their competitors? After all, according to TechJury, there are 4.66 billion active websites in the world. Yes, you read that right: 4.66 billion. So nearly half a billion websites, each vying for attention.  There is a ton of competition out there for your business. And unless you are in the most minuscule niche imaginable, your business is going to need to stand out from the crowd if you are going to get the attention of your potential customers. Here are some tips for helping to guide visitors to your website instead of your competitor's websites. Invest in an Innovative Website Designer Sure, you can use a template to create a website. But you'll be limited to templates that have been used over and over—and possibly by your competitors. An innovative, creative, professional website designer will be worth their weight in gold. They can create a website for you that not only looks unique but also is optimized for SEO and provides a good experience for the user. Make Sure You Have Quality Content As the saying goes, content is king. There is a reason for this saying—and it's because quality content is crucial and plays an increasingly important part in ensuring your site ranks toward the top. Don't make the fatal error of putting a website online, then forgetting about it. You need to blog regularly with useful, authoritative content that people will want to share.  Use Social Media Social media is essential because that's likely where most of your customers are hanging out. You don't need to be on every social platform; pick one or two that you—and your customers—enjoy. Again, you need to share useful content. It should inform or entertain so that it gets shared. Be fun. Be interesting. Be informative. Get Savvy About Analytics The leader when it comes to analytics is Google Analytics. The good news is that it is free, so you have nothing to lose by using it—and you could gain a lot. What can Google Analytics do for you? It can help you identify trends and patterns in how visitors are engaging with your website. You need to pay attention to this stuff. Make Sure Your Site Is Mobile-Friendly Most consumers today are visiting your site on their mobile phones, so your site needs to be mobile-friendly. There are a surprising number of sites still online that are not mobile-ready, and this simply is not an option today. If your competitors' sites are not ready for mobile viewing, this will set you apart—and in a good way. Call a Denver Website Design Company Don't let your business's website get lost in the glut of a half-billion other sites. Contact Omnia Marketing Systems to create a website that gets your business noticed—and helps to turn visitors to your site into customers. Contact us today! We guarantee that you'll be happy you did. Wed, 13 Oct 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6836/How-to-Make-Your-Business-Website-Design-Stand-Out-From-Your-Competitors http://denverwebsitedesigns.com/blog/6801/Denver-Digital-Marketing-Company-Offers-Tips-for-Designing-Your-Business-Logo blog Coming up with a logo is an important aspect of your business because your logo tells the visual story of your business. It's the first thing customers will see when they look at your website or advertisement, and they will likely judge your logo before they decide to make a purchase decision. Your logo is an expression of your brand's promise to its customers. As with any first impression, you don't get a second chance. Here are some tips from a Denver digital marketing company on what you should keep in mind when designing your business logo. Tips to Creating a Great Logo for Your Business Learn from the big brands. Some brands have such famous logos that you instantly recognize them without even seeing the brand name. Nike is a prime example of this. The Nike swoosh is recognizable all over the world. What makes it so effective? Its unique shape is different from anything else—and it is easy to recognize. Experts credit the Nike swoosh to the company's continued success over the years. Other brand logos that likely contribute to company success include Apple, Federal Express, and Mercedes-Benz. Avoid using clichés as part of your logo. This is one bit of advice that is easier said than done. Some company logos are blatant clichés—using a lightbulb to signify ideas or a lightning bolt to signify innovation—but you can be more creative than that. These types of symbols are overused. You want to figure out how your logo can communicate what your business is about--yet differentiate you from your competitors. Keep things simple. If you look at the best branding out there, it's simple. Simple equals timeless. Good branding should last for years—and it shouldn't go out of style quickly. In addition to being simple, you also want something easily recognizable.  Decide on what kind of emotion you wish to convey. Remember, your logo is going to be your company's first impression to potential customers. Think about how you want people to feel when they first look at your logo. Do you want people to feel playful? Or do you want it to be all about business? The emotion you want to elicit will depend on whether you are a business marketing to consumers or other businesses. You can convey emotion with your logo with color, typography, and iconography to strike the ideal chord with your ideal customer. Tell your brand's story. Your brand's story needs to align with your logo. If you start with your brand's story, the logo design should work itself out organically. Draw upon your employees for inspiration. As the saying goes, two heads are better than one—and more than two is even better. Brainstorm with your employees about design and taglines. This will help them feel engaged—and customers will see this and feel this. Protect your brand from the future. The market, business, and technology will evolve, so consider this when coming up with your logo. Did you know that Best Buy was originally called Sound of Music because they sold only audio equipment? Other companies that have evolved include Apple Computers, which became Apple, and Dunkin' Donuts, which became Dunkin'.  Don't be afraid to listen to your inner voice. Sometimes business is about spreadsheets and data, but other times it's more about heart. When you decide on a name and logo for your business that feels right deep down in your gut, you'll know. Start with brainstorming the name for your company, then list a dozen words that are associated with your vision and your mission. Check out an online thesaurus to get ideas for other words. Next up, determine your ideal colors and font to help your logo take shape.  Create a few different versions—and test them out before committing. Whether you do an informal or professional focus group, try to gather people who are part of your target audience. Don't be afraid to ask questions about why they prefer one over the other. Find out how the different designs make them feel. This kind of insight can help you improve your logo and company name before you launch. Keep in mind the value of search engine optimization (SEO). A great company name and logo can help you stand out amidst your competition, and when you find the one that you feel is right, it's tempting to just roll with it. But be sure to consider the SEO implications before you do so. Is your company name a common term? Are there other companies called the same thing? If you don't have an original name, it can be more difficult for your company to obtain a good ranking on Google and other search engines. If you have an original name, this will make it easier to rank—and it will be one less issue for you to deal with in terms of building your brand. Use the professionals to finish up—or if you hit a dead-end. Because this is such a crucial part of your business's success, you shouldn't be afraid to call in professionals when needed. If you can't make a decision, or if you are stymied by the design process, the professionals can help move you to the next step. A graphic designer will be able to use their experience to help communicate your message to your target audience, creating a brand your customers can trust and that you feel represents your business the way you intended. Contact a Denver Digital Marketing Company If the process of developing a company logo is overwhelming, call the professionals at Denver Website Designs. We can work with you in coming up with an ideal logo for your company—and we can help beyond with other digital marketing services.   Denver Website Designs can work with your team and help ensure that the upcoming year is one of the best for your company. Call (303) 997-1601 to talk about your company logo or your business's digital marketing strategy. We look forward to working with you!   Thu, 30 Sep 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6801/Denver-Digital-Marketing-Company-Offers-Tips-for-Designing-Your-Business-Logo http://denverwebsitedesigns.com/blog/6799/Denver-Website-Designs-Named-as-a-Leading-Web-Design-Company-in-Colorado-by-Clutch blog If you are looking for an elegant and effective website design, then Denver Website Designs is the right company for you. We offer one of the best web design services in all of Denver and we are eager to help businesses and companies elevate their site to the next level. With a team of dedicated and passionate professionals, designers, and marketers, your goals are going to be within your grasps. Apart from the numerous number of reviews and testimonials we have available online, we are also proud to announce that we have been recently named as a top web design company! Clutch named us as one of the leading companies in the state of Colorado. Their 2021 research states that we have been doing very well over the last year and for that, we deserve to be on their prestigious list. In case you don't know what Clutch is, Clutch is a B2B ratings and reviews platform based in Washington, DC.  They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. Our team would like to extend our thanks to Clutch and their team for this truly prestigious award.  We are very lucky to have been named as a leading company in Colorado and we are even luckier to be featured in Clutch.  Your work and service for the B2B industry has been incredible, and to that, we thank you. We would also like to extend our gratitude to our clients who chose us and our company to design their website for them. Thank you for trusting us with your company and for believing in our team to deliver the best solutions for your problems. Looking for an experienced and award winning web designer for your website? Call us today and let's start talking about how we can help you.   Wed, 29 Sep 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6799/Denver-Website-Designs-Named-as-a-Leading-Web-Design-Company-in-Colorado-by-Clutch http://denverwebsitedesigns.com/blog/6769/What-Kind-of-Website-Does-Your-Business-Need- blog Paying attention to website design is an essential part of any business that wants to grow. And given that there are no nearly 1.7 billion websites online of all types, it can be challenging to figure out what might work best for your business. We've put together a guide that goes over the different types of web pages out there to help you decide on what might work best for you. Blogs Blogs first started out with a more casual, more personal approach to content in comparison to, say, magazines. But since then, blogs have changed quite a bit, and most major brands and other businesses have their own blog. Including a blog with expert content adds to a brand's credibility and provides customers with valuable information. It also serves as a provider of content for social media posts. Keeping a blog current can be a time-consuming process, so if you plan to write your own blog posts, be sure you update the blog regularly—or don't start one. You are better off not having a blog rather than having one that is completely outdated because you haven't posted in years. You can also have professionals write your blogs for you, so that is another option to consider. Portfolios Creative professionals use online portfolio websites to showcase some of their best work. These types of websites are suited for designers, artists, writers, filmmakers, woodworkers—anyone who creates some kind of product. You don't need to include every single project you've ever worked on. Just choose your best stuff to highlight your skills. E-Commerce If you sell products, you probably need an e-commerce website. This type of website is an online shopping destination where users can purchase products from your company. You might also have an e-commerce site if you sell a service, although this is less common. A good e-commerce site is very user-friendly, making it easy for visitors to find and browse products, highlight special sales, and make purchases. There are plenty of platforms that makes it pretty easy to set up an e-commerce site, such as Shopify or Squarespace. These platforms offer different templates businesses can use that are usually quite effective. Magazine More common these days than print magazines, magazine websites include articles along with photos and videos on a range of topics. Magazines are usually informational and educational. The magazine website type works well for websites that intend to provide information to visitors, particularly publications from universities and organizations. Building a magazine site starts with a basic framework. Users will expect to recognize a similar layout no matter what day they land on your homepage, so each article should have a similar layout and the same type of navigation. Not everyone will be visiting from a computer screen, so make sure your content is easily readable on any sized device. Social Media With nearly 3 billion people on social media today, having a presence on some kind of social media is essential. It doesn't matter who your target audience is. Chances are, you'll probably find them on at least one social media site—Facebook, Pinterest, Instagram, LinkedIn, TikTok, and the like. Of course you won't be able to redesign the platforms themselves, you do have some control over the way your page looks. Using social media is a way to create content that drives social media shares. Keep your business's look similar on all social media pages and web pages. This makes it easier for users to identify that your brand is being represented. This means sticking to the same logo and color. Choose a specific voice and personality that is clear across all branded content. When you create social media content, focus on things that can potentially be shared on social media, such as infographics, videos, memes, in-depth reports and whitepapers, and freebies. Home Page The homepage is the "face" of your brand. It's where most visitors will start navigating your site, so it should be easy for them to get to different areas of your site. A home page can take on various forms, but there are some things that will be the same no matter what. It should be immediately clear to visitors what your business is and what your unique value proposition is. Use your brand's color palette and logo. Images should be relevant to your business. The home sets the tone for your brand's image, so tell the right story through words and images. Landing Page This type of page is created for a marketing campaign that drives visitors to take a particular action, such as signing up for weekly emails or a free ebook. Content on this page should be focused on the call to action you'd like visitors to take. The page should have plenty of white space and should include only those items that are part of the campaign for that page. Directory or Contact Page A directory or contact page is a type of site where users can find what they are looking for. An example would be a restaurant directory that lists eateries nearby and includes links to menus, price ranges, reviews, and a phone number. The Right Type of Website Will Depend on Your Audience Good website design is about much more than simply having something that looks appealing. It should also serve to drive user engagement and should be targed to the potential audience of the site. You should pay attention to what other businesses in your niche are doing with their websites to help determine what kind of site you should have. It also helps to work with a professional website design firm that can help ensure your site looks good, works well, and converts clients. We have the tools you need for your website, regardless of the type of business you own. Some of our services include: Responsive Website Design Customer Relationship Management Email and Social Media Marketing Automatic Reviews and Ratings Organic SEO and Content Marketing Logos, Graphics, and Professional Photography Contact us today! Mon, 13 Sep 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6769/What-Kind-of-Website-Does-Your-Business-Need- http://denverwebsitedesigns.com/blog/6724/Denver-Digital-Marketing-Helps-Small-Businesses-Remain-Competitive blog Starting a business can be an extremely expensive and time-consuming task but also one of the most rewarding opportunities available. While the goal of any business is to make money, there are other ways to measure the overall success of a company but remaining competitive in the set market is always going to rank near the top. For small businesses, in particular, finding a way to compete against the larger corporations is something that many owners struggle with when first starting out. However, there are multiple ways in which these smaller organizations can compete and even take business away from the larger retail chains. Thanks to the internet, many small businesses can now operate in entirely new markets and build a customer base wider than originally thought possible. Not only can they extend the reach of their marketing campaigns and customer acquisition limits, but they may also garner brand recognition and establish trust with their consumers. All of this helps to broaden the foundation of a quality company and level the playing field against larger entities with a similar concept. Starting a small business without a digital marketing plan is extremely difficult as this is the one area that will help grow your finances. There are multiple forms and figures to manage in just getting set up, but even when all of these components are complete, if you don't have an idea of how to grow your company and establish a foundation in the market then the chance of success is greatly reduced. Remember, all of these large corporations were once small businesses that flourished, were managed appropriately, or simply caught a break at just the right time. However, each at least had some form of a plan for growing their audience and ensuring that the public became well educated on exactly what they had to offer. A website and concrete digital marketing plan can be the first step in putting your small business on the path for sustained success with an ability to remain competitive thanks to the following characteristics. Target Audience As a business owner, knowing your target audience is an important aspect of success. However, there are some instances where an individual believes that one group of people may be more apt to participate as a consumer for their goods or services but finds that another group completely has more interest. In either case, being flexible and able to adjust to provide the best possible service to whoever is helping build your customer base is the best practice. Large retailers are going to have marketing campaigns that target all of their clientele but a small business can enjoy a similar amount of success when its reach is executed properly. Either way, establishing just who the target audience is and how to acquire their willingness to seek your business for their needs is the goal. Advertising The advertising budget itself may not be equal to a retail giant but the same effect can be achieved with a small business concept. While you may not be able to shoot a multi-million dollar commercial which airs during the Super Bowl, establishing a quality online presence and having a website that generates traffic while informing the public of your products, goods, or services, can be just as effective. Outsourcing your digital design and content is also a great option that allows you to remain focused on the daily operations and provides you with a professional team solely dedicated to helping your company succeed. Blogs and recent industry news are also ways in which your site can remain relevant to consumers as you chip away at an established group of big brand customers and build your foundation. Customer Service Providing quality customer service is important for any business regardless of its size and something small businesses should focus on to compete against larger organizations. In many instances, small businesses can handle customer complaints quickly and efficiently without the hassle and hoops to jump through required by larger groups. Having an established online presence also allows for easier access and is a quality way in which your business can reach out to customers who have had an issue or simply inquire about their recent experience. Social Media Maybe the greatest equalizer and one which can be extremely cost-effective for small businesses is the capability to build a widely popular social media presence. Doing so will take time and effort, but once your business ascertains a large following it is likely to also increase sales. In addition, this is where smaller entities can make a large impact and balance the customer acquisition competitiveness of larger corporations. A quality and well-executed digital marketing plan coupled with a successful social media presence will have your business well on its way to becoming a household name. Brand Recognition All of the preceding helps to establish brand recognition among even the most casual follower. By building up your base and providing quality customer service, consumers will begin to associate your business with their specific needs. Then, whenever someone desires something that your company has to offer, it will be your site they search for first instead of simply dialing up an online version of that big box retail or service company. Location Depending on the nature of your business it may be possible to extend beyond the local geographical market thanks to the internet. Instead of being bound to only those who can reach you personally within a certain mile radius, the ability to ship products and have consumers purchase from outside a city, county, or state is now a real possibility. Even for those businesses, such as restaurants, which are tied to a specific location, having a quality digital marketing campaign serves as advertising and could easily draw in patrons from outside the intended service area. Promotions Small businesses can run personable promotions which can generate interest and establish options larger companies may provide but these are often ignored by the consumer. Similar to establishing quality customer service and an ability to interact with your customer base, these promotions may create peaks of interest during a period of downtime sales or as an effort to help boost a certain new or returning idea, product, or service. If you are ready to move your business forward and build content to drive potential customers to your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target-specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Mon, 30 Aug 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6724/Denver-Digital-Marketing-Helps-Small-Businesses-Remain-Competitive http://denverwebsitedesigns.com/blog/6692/Denver-Digital-Marketing-Audience-Engagement-Strategies blog For small businesses, creating relevant and engaging content can not only help to drive business but employing a comprehensive marketing strategy may be the difference between becoming a profitable entity and falling by the wayside. In a crowded market, there are different strategies companies execute in order to compete and set them apart from others. Whether it be a specific product or service, one thing that adds to a strong reputation is the ability to generate new clientele who may not have prior experience with your specific organization. Word of mouth marketing is the most important strategy and while this used to be how businesses spread their good deeds and reputation for quality service through communities, social media allows the company itself to reach people instantly in today's world. However, simply getting your idea or an advertisement out and available to the public shouldn't be the end of a successful strategy. While this approach can be helpful, providing engaging content and having users interact with your posts can lead to even more traffic and, in turn, sales - raising profits. Building a marketing strategy around the following tips allows for a more engaging stream of content to benefit your business. Goal Setting Before you begin, set a goal for your marketing strategy. Whether you are attempting to add more clientele, increase profits, or drive more traffic to your site - utilizing a clear and measurable goal is important. Doing so will help you to track results and pinpoint precisely which strategies are working and if you are on the right path for your business. Instead of blindly moving forward, these goals or checkpoints along the way will help to keep you on track and on top of your business needs. Know Your Audience Everyone wants to know how to get more social media leads and knowing your audience is key to his endeavor. Simply putting out marketing materials without a target in hopes that your potential customers find material is simply wishful thinking. While you may have a small number of initial business dealings form via this method, understanding and knowing your customers while creating content specific information for them is far more beneficial. Not only will these people then be drawn to your company but it can also create a sense of belonging and commitment to a general cause all within your business. Make A Plan Executing a marketing strategy without a specific plan in place is a lot like jumping in your car and simply driving around. You may eventually happen upon a desired destination but with a plan in place the same trip can be measured and become more useful along the way. Having a plan also keeps everyone working on the project in line and contributing toward a common goal. In addition, growing an audience from the ground up is essential. While there are a few occurrences of a product or idea becoming an overnight sensation due to a viral online experience, much of the business world relies on building a community of followers through hard work, engaging content, and a solid reputation. Expert Assistance A lot of business owners are savvy in their particular fields and may know content or have exceptional people skills but may be lacking in advertising or marketing. If so, knowing who to ask for help can be just as important as the end result of a successful marketing campaign. Just because you may own the business doesn't necessarily mean you're above asking for assistance when the time is right. One of the most critical components of a good leader is the ability to find help when warranted and utilizing an expert in the field of business marketing can lead to increased gains throughout many other areas of the company. Experiment Don't be afraid to experiment with new ideas and strategies. While tried and true methods may be a way to start the ball rolling, going out on a limb and utilizing a new experience could have your company snowballing into profits and an increased clientele base. Instead of tying your hands and limiting results, take a chance and see what the future holds for your marketing and advertising departments. Questions/Polls/Surveys/Reviews Survey market research and other specific content derived from the customer can provide a large amount of important data for a company. While it can seem like one of the most basic principles - actively creating content that relies on interaction - these means can not only produce increased numbers for a variety of different factors but also help to reel in other forms of useful data. Each of these methods provides business owners with a way to interact with their clientele electronically and modify their current practices in order to achieve the best results. Deals/Contests Offering specific deals or coupons available to potential customers utilizing social media and other digital marketing strategies can also increase traffic and engagement. Contests to earn discounts or photos with quality brand placement can all serve to increase recognition. Implemented with a specific strategy in place these tools can help to drive business and increase profitability for many business owners. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Tue, 17 Aug 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6692/Denver-Digital-Marketing-Audience-Engagement-Strategies http://denverwebsitedesigns.com/blog/6641/Your-Website-Design-Should-Have-These-Elements blog When it comes to modern website design, many people think it's all about how many bells and whistles a website has. But the more simple and clean a website design is, the better the user experience is. Website design affects the user experience in the following ways: It guides eyes down a page. The goal is to keep visitors on your site—and to keep them scrolling. One effective way of doing this is to break up content into manageable chunks. Banner images, fonts, and white space can be used to make it easier for visitors to get the information they need.  It captures a visitor's attention. It only takes a fraction of a second for a visitor to decide whether or not they will stay on your website. When things are cluttered, it's not a pleasant experience for visitors—and chances are they will click onto something else. It increases functionality. Because so many people access the internet from their mobile devices, your site needs to be functional across any platform.  It promotes professionalism. Think about it: You've likely clicked on a website for a business that clearly hasn't been updated for a decade or more. What does that say about the company? What does it do to promote professionalism? What does it do to build trust? Not much. A great website design will provide people with the perception that you are professional and reliable. It lets visitors feel like you know what you are doing. It gives them the confidence to buy your product or service. Incorporate These Elements into Your Website Design Make sure your website is geared toward turning visitors into customers by incorporating these elements into your website design. A clean design. This element of modern website design is just what it sounds like: You should design your site so it is pleasing to your visitors. Sometimes companies, desperate for better rankings among search engines, tend to do things that Google likes but that do not benefit the user. Don't make this mistake. Keep your website user-friendly to please potential customers rather than Google. Google is smart enough to know when visitors keep going to your website because they are getting good value, they will reward you for it. Optimized for SEO. Although you should focus on the user rather than search engines, this doesn't minimize the importance of SEO. Design tricks include things like meta tags, heading tags, title tags, and other HTML coding that will help your site climb through the Google ranks. A good color palette. A website is visual, so the use of color is important. Make sure you use a color palette that is cohesive with everything your business puts out. Don't make the mistake of incorporating too many colors; most modern websites use two or three colors in their major design elements. If you take a look at other websites, such as Target.com or Amazon.com, you can see that they do not use a lot of different colors. Using too many different colors is just distracting, and it doesn't add anything positive to a website. Plenty of white space. Just as important as the colors you use, you need to have plenty of white space on the site. And to be clear—white space does not necessarily have to be white. It just means you don't need to pack every page on your site with "stuff." A clean design with plenty of white space serves as a buffer between all the elements on your page and a visitor's eyes. Give visitors room to breathe when they are on your site.  Calls to action. Since the main reason for your business website is to convert visitors into customers, you need to tell people what you'd like them to do. These calls to action (CTAs) should be incorporated into your site strategically. They should gather information from visitors in the form of emails. You can offer free products—downloadable ebooks, white papers, free product forms, and so on—to entice people into leaving their information. Once you've captured that, you can continue the conversation, as it were, and spend more time converting leads into customers.  High-Quality videos. Video marketing continues to grow in popularity in both B2B and B2C businesses. Videos are a great way to show off what your business has to offer its customers. According to Inc. magazine, some 92 percent of B2B customers watch videos online. Your business cannot afford to miss out on this essential part of the decision-making process. Short videos enable potential customers to quickly understand more about your product or service; keep them short and sweet. Visitors are likely to click away from videos that are too long. Speed optimization. This is one element of your web design that cannot be overlooked. People today are in a hurry—and they expect technology to follow suit. If your website doesn't load as soon as they click on it, chances are they'll give up and move on within seconds—never to return. Having a slow site will reflect poorly on your business.  Some of the ways to ensure your website is optimized for speed include the following: Optimize photos—even the small ones Use compression to ensure files are smaller and open more quickly Choose the right hosting options Talk to a professional about developer tools and other ways to improve the speed of your site. And don't forget about the speed of your mobile site. That's probably the way most people will visit your site, and they will just click off your site if it's too slow. Does your business website fall short when it comes to these modern elements? Reach out and contact Denver Website Designs today and we can do an audit of your current website design. We help companies enjoy the success that comes with growing their business. Talk to one of our dedicated professionals today about how an improved website can help transform your business and take it to the next level.  Thu, 05 Aug 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6641/Your-Website-Design-Should-Have-These-Elements http://denverwebsitedesigns.com/blog/6642/Why-You-Should-Consider-Hiring-a-Firm-to-Help-You-With-Your-Business-Web-Design blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But to achieve your business goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You shouldn't rely on guesswork and amateur-quality work, making it all the more important to work with a company with the knowledge and experience needed to get the job done. Web Design is Much More Complicated Than You Think It Is You shouldn't have to guess your way to the website you are seeking to launch with your business. Instead, you should take serious time to work with a trusted professional website design company that can help you achieve your goals and allow you to have a professionally designed website. Going it on your own can work if you're willing to deal with a few headaches and be able to get it wrong the first few times before you arrive at the website you're looking for. This is a feasible route for a person who is tech-savvy or perhaps knows someone in the industry who can guide them through the process, but for most people, this is simply not a realistic option. Many business owners have incredibly busy schedules, making it challenging to take time out of their day to learn how to navigate the process of designing a professional website. For this reason, you should seek out a professional firm to assist you in designing your company's website. You shouldn't have to struggle through the process of having a website designed and instead of doing it wrong the first time you should seriously consider working with a company that can help you get it right the first time. This is especially true if you are looking to have an eCommerce platform built into your website, as many parts and factors will help you have the most successful website possible.  If You Want a Great User Experience For Your Visitors, You Need to Have Your Website Designed Professionally If you have ever been to a poorly designed website, you know the frustration one can experience when attempting to navigate through this type of website. Instead of having a seamless, smooth experience, a poorly designed website can make it difficult for a person to find where they need to go or what they are looking for with ease. Poorly designed websites lack the intuitive nature of websites that have been carefully crafted by a professional firm. Instead, these websites make it much more difficult to get to where you need to go. Menus may not pop up when a person puts their cursor over a specific area. These websites may also not have the menus in the correct area that you would usually expect with websites, another factor that can be detrimental for your website.  If you have a website that is not designed well, you will make it much more likely that a customer will end up looking elsewhere, as they will end up frustrated dealing with your company. This is not the outcome you want to experience, as a poorly designed website will reduce your business and detract from new customers seeking to do business with your company. In the online space, this is essentially the kiss of death for a business owner, something you will want to avoid at all costs. You should consider hiring a professional website design company to make your website accessible, intuitive, and easy to use for the majority of people who visit your site. Your SEO Will Simply Not Be Up to Par Search engine optimization, also known as SEO, is the process of making your website more visible to search engines such as Google and Bing. Having good SEO will make your website appear closer to the top of the page when searching for relevant search terms. This is one of the best ways you can achieve your marketing goals, as many customers will be much more likely to do business with a company that ranks highly within a search result. This is because a person will associate your company with trustworthiness if they rank highly in a search result.  It is also because a person will go with the first few search results out of convenience, something that can make you the most likely company a person will do business with simply because they don't want to spend any more time searching for other companies. For this reason, you will want to make sure that your website complies with all of the many factors that will allow your website to rank highly according to SEO rankings within sites like Google and Bing.  If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. You shouldn't have to guess your way through the process of creating a website and we help you boost your online traffic through careful and professional internet services. We're passionate about helping small businesses grow and we're looking forward to assisting you with your business goals. Thu, 05 Aug 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6642/Why-You-Should-Consider-Hiring-a-Firm-to-Help-You-With-Your-Business-Web-Design http://denverwebsitedesigns.com/blog/6463/Why-You-Need-To-Have-a-Professional--Customized-Website-For-Your-Business blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business' goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals. You Need To Appear Professional To Potential Clients Using a simplistic, formulaic website is a recipe for customers looking past your business and viewing your company as unprofessional and untrustworthy. Think of what happens when you see a website from a company that hasn't been professionally designed, is wonky to use, and does not have the features of comparable companies with well-designed sites. Usually, you're going to wonder whether the company is really reputable and knows what it is doing. An unprofessional website that is formulaic is a surefire way to repel customers and to have them never return. Not only will you lose the business of that customer, but you will lose out on all of the people who could have been referred to you by that person. Having a professionally designed website can do wonders for the growth of your business. Many businesses who have neglected to have a website at all or have one that is not very well-designed experience a lack of growth or lead conversions. Instead of taking the step to reach out to many new individuals who will be interested in what your business has to offer, you will be far behind your competition who have taken the step to have a website designed by a company that knows how to create one that looks appealing and professional. Sure, you can take the step to look up a template online and try to do it yourself. If you are fairly literate in the digital space, it's possible you will be able to put together a simple, decent-looking website on your own. But there will be many factors that you will inevitably overlook in the course of designing this site. Things such as SEO and other technical aspects of your website are crucial to having your site rank highly when people search for topics related to your business. Although it's possible you can figure these factors out on your own, the time invested to make something that will truly do what you want it to do will almost certainly not be worth the effort. Get It Right The First Time And You Won't Have To Redo It Later If you think of unprofessional companies, one of the things that can come to mind are companies that are constantly changing their branding and marketing materials, creating an inconsistent impression in the minds of consumers. This makes getting your website right the first time all the more important. Oftentimes, companies will throw together a simple website with a basic logo and expect that this will be sufficient. However, this is not the route you will want to take, as you will inevitably have to redo your website, causing you unneeded stress and making you appear unprofessional to customers. This makes it all the more important to get it right the first time and to make the necessary investment in a well-designed website. It Makes It Easy and Convenient For Customers To Do Business With You When it comes to commerce, one of the most important ways to increase sales and boost your client base is to reduce the amount of barriers present to doing business with you. As companies like Amazon and others have shown, having a simplistic and easy way for consumers to buy a product or service can radically improve your chances of gaining a sale. This is why they've implemented something such as a one-click purchase option, as a customer will have even less barriers to making a decision. The more barriers you have to either purchasing a product or contacting your company about hiring you for a service, the less likely a customer will do business with you. For this reason, having an effective and well-designed website can make a world of difference in boosting sales and conversion rates. The best-designed websites allow a customer to call a company or make a purchase as easy as possible, often having a button to call your company readily visible on your homepage. A great way to boost your sales is also to have a website that is mobile-friendly.  Most people view the internet through some sort of mobile device, making it essential to have a website that is designed specifically for mobile devices. A website that is optimized for this format will make it that much more likely for a customer to do business with you, as a website that doesn't take into account mobile devices will be far behind other competitors who have done the work. This can make it so a person can view your website and easily contact you with a click of a button, something that can really boost your sales. For this reason, it's important to have a website that is optimized and ready to increase sales from the time you launch your business.  If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies.    Thu, 17 Jun 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6463/Why-You-Need-To-Have-a-Professional--Customized-Website-For-Your-Business http://denverwebsitedesigns.com/blog/6347/Denver-Marketing-Company-Describes-the-Importance-of-Brand-and-Marketing-Consistency blog Have you ever heard a song on the radio, seen an advertisement on TV, or drove past a billboard and immediately knew what company was being featured? This is a prime example of brand recognition. Brands with distinct brand and marketing consistency are easily recognized. Creating brand recognition through consistent advertising and promoting can save money, increase trust, and build your brand. Consistency Builds Brand Awareness Customers are more likely to purchase brands they recognize. So keep that in mind when creating your visual and digital content. Keeping it uniform—using the same color theme, photo quality, and logo placement—will inform your audience what it needs to look for. Post at similar times of day so people know when to look. The longer you do this, the easier it will be for customers to recognize your brand. Consistency Builds Trust Trust is an essential part of a relationship—and that includes the relationship between you and your customers. Being perceived as trustworthy is one of the most important aspects of a successful brand. Posting your content on social media at similar times, posting in the same place, and keeping messaging consistent will help build that trust for your brand. Consistency Makes Your Business Memorable Repetition is used widely in schools to help kids remember. It's the reason tools such as flashcards, lists, and pneumonic devices work so well. The more people see, hear, or experience something, the more likely they will remember it. Keep this in mind when building your brand. Consistent and frequent messaging will help customers and potential customers remember your business.  Consistency Can Help Boost Revenue Most marketing experts attribute the average revenue increase to brand consistency, which can be a huge plus for your business's bottom line. Forbes magazine agrees in this article: Why Consistency Is the Key to Successful Branding. The article explains that being consistent doesn't mean unchangeable. Rather, being consistent provides businesses with a firm foundation, making it even easier for them to evolve and expand when necessary.  Marketing experts will be the first to tell you that consumers prefer brands that are consistent in their messaging, logos, and marketing efforts. The best way to ensure that you are consistent with this is to create a set of brand guidelines that are to be used in all of your marketing and advertising efforts. You should have standards for everything from your social media voice to your brand colors to your logo.   Giving your customers a reliable experience every time they see your messaging, and ensuring your voice and tone are always consistent, will make them see your brand as reliable as well as memorable. This consistency is one of your keys to marketing success. If your business needs help with the tools your brand needs to ensure that your marketing strategy is consistent, the trusted experts at Omnia Marketing can help. Our software solutions and expert training mean you can spend more time growing your business by focusing on the things that matter. Contact Omnia Marketing Systems today! Wed, 02 Jun 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6347/Denver-Marketing-Company-Describes-the-Importance-of-Brand-and-Marketing-Consistency http://denverwebsitedesigns.com/blog/6324/The-Best-Ways-to-Boost-Your-Business--Visibility-in-2021-Using-Email-Marketing blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business' goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals.  The Basics of Effective Email Marketing Campaigns One of the most important ways you can boost your business' visibility with potential customers and clients is to have a consistent and effective email marketing campaign. Communicating with your current customer base has proven to be a great way to improve your profile and to remain relevant with those who purchase your service or product. Having a large email list can be one of the most valuable tools you can have to improve and grow your sales. Direct contact with customers is extremely valuable, as you are able to speak directly to individuals who are interested in purchasing your product. But simply having an email marketing campaign on its own is not enough. In order to truly be effective at email marketing and reaching your customers directly, you need to know what works at engaging customers and getting them to engage with your emails. Everyone knows how many emails you get on a daily basis. Of this selection of messages, how many emails do you actually open and read through? Undoubtedly, it's a small fraction of the emails you receive, making it vitally important to understand how to get customers to engage with your content. First, you must know what email marketing tools are available to make this process easier and more convenient. Simply typing up a basic message and copying all of your contacts into the email is not going to cut it, as it will appear both amateurish and unprofessional to your customer base. For this reason, you need to consider using programs such as Mailchimp, Constant Contact, and other options. These programs can help make the process of drafting and sending out your emails a much easier process. In addition to making the act of creating an email marketing campaign easier, these tools can also allow you to track how many people opened and read your emails.  In addition to using an effective program that will help make the process of creating an email marketing campaign simple and easy, you will also want to identify the target audience for your email campaign. Of course, you may think simply saying "your customer base" will be enough, but it's important to accurately and specifically define who that is in order to create an effective message. By understanding the demographic of who you are writing the message for, you will be able to structure your emails and know how to speak to your audience. An older audience will engage with your emails dramatically different than those who are of college age. Understanding this difference will help you draft an email that will actually impact and engage with the particular customer you are aiming to speak to.  Create a Regular Email Schedule If you expect your customer base to open your emails with any degree of regularity, it is important to have a set schedule in mind for when you send out your emails. It's not enough to simply say you'll be sending out the email once a week, as this can lead to the time and day changing regularly. Customers are more likely to open your email if they expect it to arrive at a particular time and day. Thankfully, programs such as Mailchimp will allow you to schedule your emails for your specified time and day. In order to figure out when to send your email campaign, you may want to consider testing out different days and times and then seeing what the best open rate for these trial runs is. Once you determine which is the best day for sending out your emails, you can assess what works best for increasing subscriptions or reducing unsubscribe rates. These programs are your best friend at determining how to make an effective email campaign that actually engages your specific customer base. Consider Doing an A/B Test In addition to experimenting with the days and times you send out your email campaign, you may also want to consider doing an A/B test to optimize your open rates and increase your customer engagement. In order to run an effective A/B test, you need to pick out a specific part of the email that you aim to create two different options for. This may be something like changing out the subject line.  It may also be switching up different ways of structuring your email, such as reversing what order you put certain information in the email. Once you create an A/B test to run, run it several times so you can have a larger amount of information from which to draw from. Over time, you will begin to receive a clear understanding of what works and what doesn't and you will be able to determine what to include in future email campaigns.  If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies. Fri, 21 May 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6324/The-Best-Ways-to-Boost-Your-Business--Visibility-in-2021-Using-Email-Marketing http://denverwebsitedesigns.com/blog/6291/Social-Media-Marketing-in-2021--Denver-Digital-Marketing-Agency-Describes-What-Your-Business-Should-Know blog Most businesses have found social media marketing to be an effective way to promote their products and services. Last year, it was reported that more than half of the world's population was on some sort of social media. Industry experts expect that number to continue to go up in 2021 and beyond. Here's what your business should know in the upcoming year when it comes to digital marketing on social media sites. What Is Social Media Marketing? Let's start with the basics and define social media marketing. Social media marketing is the process of creating content for social networking platforms to help you meet the goals you've set for your business. Social media content is used to improve brand awareness, to engage your audience, to generate conversions, and to drive traffic to your website. Some businesses focus on a single platform, while others use multiple platforms.  What Are the Benefits of Social Media Marketing? These are generally considered the top benefits of social media marketing: Social media outreach is an economical way to reach customers and potential customers. This is especially true given the current state of the worldwide COVID-19 pandemic.  Social media can streamline brand awareness. You can increase your number of followers by sharing content consistently and interacting with your community to boost brand recognition. Social media means that customers can reach out to you directly. By posting or commenting on your business' page, people can reach out to you in seconds. Social media provides a way to find out more about your audience. You can perform data mining to find out demographics, psychographics, geographics, and behavior to better serve these people. Social media gives you an opportunity for effective advertising. Social media advertising can mean more people look at your brand in a short amount of time, for quicker than ever results.  Social media provides a way to send followers to your website easily. Considered high-intent leads, these people are more likely to buy once they get to your site. The longer you engage in social media marketing, the more you will understand your audience, your industry, and even your own brand. Having this knowledge can help you see what is working and what is not working for your business, and you can refine your strategies accordingly. How Can You Maximize Your Social Media Marketing? Here are some tips you can follow to maximize one of the most profitable pros of social media marketing: Optimize your profile across all social media platforms. This includes things like making sure your website URL is in your company bio. Make sure you post content regularly and post when most of your audience is online. This is the best way to build brand awareness. Create visual content to garner attention and boost information retention. Images, infographics, and videos all count. Be part of the conversation. This means you should engage with your audience by responding to their comments and questions. This will help them associate good customer service with your brand. They might also check out your website out of curiosity, leading to a purchase when they are ready to buy. Are There Disadvantages to Social Media Marketing? There is always a disadvantage, and if you talk to a social media marketing company that tells you otherwise, they are probably just out for your money. Here is a list of some of the cons of social media marketing: Creating content can take a lot of time, effort, and money to produce. If you're on TikTok, for example, you'll have to spend the time to produce clips regularly. This will be a huge test of how resourceful and creative you can be. If you decide to hop onto a platform you aren't familiar with, there can also be a steep learning curve to figure out how to use it properly and effectively. (Of course, there are easy solutions to this: Hire someone with the experience or partner with a trusted digital marketing agency to help reduce long-term costs.) You open up your business to the possibility of negative online reviews. The upside is that you can get positive reviews, but you have to take the good with the bad. Even if you are not at fault, your business is still vulnerable to negative reviews. The best way to handle these is to deal with them in a straightforward, polite manner. Not responding or responding poorly can be damaging. A positive response that attempts to rectify the situation greatly improves your chances of keeping customers, even if they were unhappy about something. You will have to deal with internet "trolls." These people usually have anonymous identities, and they like to post off-topic or inflammatory comments online. They hide behind the anonymity of the internet and generally don't suffer any consequences. There are social media marketing tools that help you moderate these comments—or you can try to deal with internet trolls in a humorous manner. It can take a while before you see any results of your social media marketing. You need to take the time to build momentum—and this can take a while. If you are particularly eager for results, this might be a good time to partner with a digital marketing agency, which can give you advice on the most effective way to up your social media game. Will Social Media Still Be Relevant After the Pandemic? In a word, yes! Even before the pandemic, social media had evolved into a valuable marketing tool for many businesses. Your customers and potential customers are already on social media, and even after the pandemic and there is a return to normal—whatever that may look like—people will still be on social media. Social media is cost-effective—and it's entertaining and fun. It levels the playing field for businesses because social media is accessible to all businesses.  Does your business need a digital marketing strategy? Give us a call! Our digital marketing strategists can help your Denver business—and businesses anywhere—meet its goals. Find out more about how your new digital marketing strategy might work by giving us a call at 303-498-9000 to schedule an appointment! Denver Website Designs is listed as one of the Top Denver Web Design Companies in Denver, CO by Design Rush. Learn More Now! Mon, 10 May 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6291/Social-Media-Marketing-in-2021--Denver-Digital-Marketing-Agency-Describes-What-Your-Business-Should-Know http://denverwebsitedesigns.com/blog/6199/Denver-Digital-Marketing-Company-Discusses-Why-Your-Website-Isn-t-Number-One blog Many new businesses are enthusiastically hopeful about their website only to be disappointed when the site is nowhere to be seen in Google's search results. The bad news is that there are a lot of reasons for this. But the good news is that many of these issues are pretty easy to fix. Denver digital marketing company Omnia Marketing Systems explores some of the possibilities below. Your Website Could Be Too New It takes a while for Google to discover new websites and get them indexed. There is a way to tell whether or not Google knows about your site yet: run a search for site:yourwebsite.com. If you get at least one result from this, then Google does know about your site. If you get no results, then Google does not know about your site yet. One way to rectify this is to create a sitemap and submit it to Google Search Console. Here's an article from the experts at Yoast that tells you how to do that: How to Add Your Website to Google Search Console. Your Website Is Blocked From Indexing Sometimes during the development phase of website building, developers add a code to prevent Google from indexing a site while it's being created. They sometimes forget to get rid of this code before publishing the site. If you have this on your site, it won't be indexed—even if you submit your site to Google Search Console. Check for and remove "noindex" from any pages on your site that shouldn't have this tag. You Don't Have High-Quality Backlinks If there is nothing stopping Google from finding your page, it might be that Google doesn't believe your website deserves to rank. Of course, there are many factors that go into Google's algorithm when it comes to site-ranking, but the number of backlinks does seem to be essential. If the sites that rank ahead of you have a lot of backlinks, this could be why they are ahead of you. Your Site Has Duplicate Content Issues Some businesses don't realize just how crucial it is to avoid duplicate content on their websites, and newbies copy content from other sites to their own. Google usually skips indexing duplicate content. Duplicate content presents three primary issues for search engines: The search engines don't know which version to include with their indexing They don't know which version to rank for user search results They don't know whether to direct link metrics to one page You can check for duplicate content by running your website through a tool such as Copyscape. If you haven't duplicated content deliberately, you might need help from an expert to deal with the issue. If you did copy another website, be sure to rewrite any duplicate pages with original content. Our Denver Digital Marketing Company Can Address the Issues Preventing Your Website From Ranking The experts at Omnia Marketing Systems are available today to improve your website's ranking so your customers can find you. They can create a marketing strategy that will increase leads and conversions. Contact us today to get started! Fri, 16 Apr 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6199/Denver-Digital-Marketing-Company-Discusses-Why-Your-Website-Isn-t-Number-One http://denverwebsitedesigns.com/blog/6038/Denver-Digital-Marketing-Strategy-for-Marketing-Success blog Every marketer wants every one of their marketing campaigns to be a success. Unfortunately, there are too many variables—regardless of how brilliant the idea or how clever the writing. What it often comes down to is developing habits to go along with the great marketing campaigns. This often requires a shift in mindset and doing things on a regular basis that you may not already be doing—and doing these things intentionally. Here are some tips to creating greater marketing success by creating better habits. Every Day Should Start With a Plan As a marketing professional, you are likely busy—from the minute you hit your desk until you leave it at the end of the day. Your time is probably spent doing social media, promoting existing content, planning the next campaign, writing new articles and blogs, going to meetings, and reading out to customers. This is a lot to keep up with on a daily basis, which is why planning your day—as well as your week, month, and quarter—is so important.  Technology can help you with this. You might want to use an online content calendar to schedule out your content writing, publishing, and promoting. There are other useful tools you can use to list out and schedule your tasks. This article by Shopify lists 12 time management apps to help keep you organized. Stay Abreast of the Latest Developments Within Your Industry If you want to create content that makes an impact, it's crucial that you know what is going on in your industry. Here are some ways you can ensure that you always get the latest news: Subscribe to industry-related blogs and publications—and be sure to read them regularly Join online groups so you can communicate with other professionals in your field Follow your industry's influencers on social media Be aware of what is trending on social media Check in with multiple news sources Staying on top of things in your industry will help you create better, more engaging content. Your followers will start to look to you as a source of information. Use Social Media to Your Advantage Although we regularly hear about how many of us are spending too much time on social media, when you are a marketer, you need to be on social media. It's important that you stay in touch with your followers and reach out to them regularly. Some good habits to create include: Check your social media accounts regularly to ensure you respond to any comments or questions from customers or clients Deal with customer service issues—or pass them along to the appropriate person Thank people if they share your content Reach out to new followers Visit your influencers' social media sites and interact by liking, sharing, and commenting on their posts Keep Your Competitors Close You cannot be an effective marketer if you are not aware of what your competitors are doing. You need to visit their websites regularly to see what kind of updates they are posting. Check out their social media accounts to see what kind of engagement they are receiving. You might just learn something new about your own customers that hadn't occurred to you. You will also quickly see if there is an area where you need to step up your efforts. Create New Content All the Time Creating new content regularly will help you stay relevant. It can be a challenge to come up with new ideas all the time, so you should take a look at your old content to figure out how to update and repurpose it.  Quality is essential when it comes to content, so you should be asking yourself these questions about each piece of content: What pain point am I solving for my audience? What am I saying about this topic that is new? Will this really interest my audience? How can I make this piece of content shareable? Does this support our branding efforts? Coordinate Your Marketing Efforts With the Rest of Your Team Since it's likely that you are not working along, you need to ensure you coordinate your efforts with others. This can include fellow marketers, web designers, salespeople, marketing analysts, and even the financial people who might have an influence on your budget. When communication is not clear, this is when things can start to fall apart. Staying in touch with these people regularly can help to keep things on track. Clean Up Is your work area cluttered? Do you have stacks of papers and folders from marketing campaigns that were finished weeks ago? How about your computer and other devices? Is your email box cluttered and overdue for a purge? Just how much clutter is hanging around unnecessarily?  Many people don't give much thought to how this clutter can negatively impact their ability to organize properly and be productive. Make purging a regular activity. Do a major purge first, then take 15 minutes every day to eliminate both physical and virtual clutter. You'll be amazed at how freeing this is! Make Your New Habits Stick The best way to make your new habits stick is to write them down or put them on your calendar. This will serve as a reminder and help you from backsliding. And don't forget to leave time in your schedule for these new habits—even if it means you have to set your alarm just a bit earlier every morning. Your marketing success will be its own reward. Learn More About a Successful Digital Marketing Strategy The experts at Denver Website Designs are here and ready to help with your digital marketing strategy whenever you want to take that step. With this team of marketing experts working alongside your team, they can help your Denver business—and businesses anywhere—create an effective marketing strategy to help your business stand out from its competitors. Find out more about how your new digital marketing strategy might work by giving them a call at 303-498-9000 to schedule an appointment! Mon, 05 Apr 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/6038/Denver-Digital-Marketing-Strategy-for-Marketing-Success http://denverwebsitedesigns.com/blog/5507/Tips-for-Denver-SEO-Strategy-Success blog Every business knows that it's important to have an online presence. But if you simply put up a website without focusing on SEO strategy for your Denver business, you will likely see a plateau in traffic. Your website should not be a static presence online; it should be evolving and changing with the times. Here are some tips to keep in mind when planning your SEO strategy. Make Sure Users Have a Good Experience While On Your Site If visitors come to your site then leave it immediately, this can start to have a detrimental impact on your ranking. But if visitors stay on your site because you have good quality content, this can help your site gain ranking—or stay high in ranking if it is already ranking well. It's a good idea to spend some time optimizing your content around medium tail keywords to get the most benefit in terms of search engine optimization. You can improve user engagement by doing the following: Make your content easy to read. Keep paragraphs short, use subheadings to break up the text, and add relevant images to make content easier to absorb. Include relevant internal links on the page. When you use relevant internal links, you can answer questions your readers might have, which can help decrease bounce rates and send readers deeper into your site. Include multiple ways for readers to absorb the content. You can do this by adding videos, infographics, tables, and so forth. This will help keep readers more engaged. Taking these steps will help ensure that the search engines view your pages as featuring high-quality content. Update Your Best Content Find the posts on your site that almost rank on the first page. (You can find this information in Google Analytics.) Give these posts an overhaul by adding details, statistics, images, quotes from contributors, and anything else you can think of to improve the content and make it more valuable to readers. Making the post longer tends to make it easier to add keywords in naturally. As you rewrite the post, pay attention to connected subtopics, which you can see on Google search results in the "people also ask" section and in "related searches." Do this regularly as part of your content audit. If you aren't already doing a content audit of your site on a regular basis, you should start.  Use Video to Your Advantage A lot of people are still ignoring the potential of video marketing, which can be a huge source of website traffic. Video is great for engaging with people—and excellent for SEO. People like video and they are more likely to watch an entire one-minute video than they are to read a 300-word blog post. Experts predict that video is going to continue to be crucial for SEO. Be sure to optimize your video content. Update titles and descriptions of older videos to ensure they are searchable and relevant. Get Rid of Puff Pieces on Your Blog Instead of keeping up blog posts that have little substance and too few words, get rid of them—or rewrite them and provide value that makes them truly engaging and interesting. The goal of any content strategy is to create comprehensive, authoritative content that is evergreen. Google is looking for long-form posts that go in-depth on a topic because they provide the best result for the person who is doing the search. Long-form content should have at least 2,000 words and should incorporate keywords on the post's topic. Optimize for Voice Search With more and more people searching for information online through their mobile devices, many are using voice search. Many also do their searches with Alexa or Siri.  Some experts say that more than half of all users are using voice search. Voice search first started becoming important in 2018, and it will continue to be an essential part of SEO strategy as voice search technology becomes more accessible. Be sure you rank for both questions and answers. Since most voice searches are local, if your business is tied to a specific geographic area, this is crucial. Focus on Ranking for Featured Snippets Most people are familiar with the featured snippet on a search page. These are the results that show up on search pages after the ads but before the ranked results. They are usually in a box and often include an image, video, or table to make them stand out. They are designed to take clicks away from even the most highly ranked results.  If you are trying to rank for questions, use paragraph form for a featured snippet. Use a list format if you are trying to rank for a preposition such as "for," "to," or "like." Use a table format for pricing comparisons. Here are some suggestions for keeping your content optimized for these: Use headers that can be easily scanned Keep content clear and concise Ensure your content can be viewed on all devices Use good external resources Concentrate on Your Mobile Site According to Google, the mobile version of your site is now considered the primary version. If you don't have a mobile site, your desktop site will be used when someone looks up your site from their phone, but chances are, this will not provide users with a good experience. Rather than try to view a site that is not designed to be viewed from their phone, chances are they will simply bounce to another site. Learn More About Creating an Effective Denver SEO Strategy Do you want to set your business apart from your competitors by creating an effective SEO strategy—but you are not sure where to start?  Give us a call! The experts at Denver Website Designs are here and ready to help with your digital marketing campaign whenever you are ready. With this team of experts working alongside your team, they can help your Denver business—and businesses anywhere—create an effective SEO strategy. Find out more about how your new digital marketing strategy might work by giving them a call at 303-498-9000 to schedule an appointment! Wed, 17 Mar 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/5507/Tips-for-Denver-SEO-Strategy-Success http://denverwebsitedesigns.com/blog/5469/Questions-You-Should-Ask-When-Considering-a-Denver-Digital-Marketing-Agency blog If you are struggling to keep up with marketing technology, it might be time to partner with a Denver digital marketing agency. But the challenge can be finding the company that will best fill your needs.  The first thing is to find out if the company is good at what you need. Let's face it: If you hire a content marketing company, they'll tell you that you need more content. If you hire a social media company, they'll tell you that you need more social medial activity. Most agencies are going to sell what they do most. They might talk to you about strategy, but chances are, they had the exact same conversation with the company they talked to before yours—with very little differences. If you are considering hiring a digital marketing agency, you want an agency that is going to use the appropriate strategy that will help bring your company growth. You want a plan that is customized to meet the goals of your business and brand. Asking questions is a good place to start when you are seeking a good fit. Here are some ideas for what you should be asking before you start working with your perfect match. What digital marketing strategies do you use for your own business? Before you sign that contract, take a step back from your own marketing goals and ask a prospective digital marketing agency about theirs. Ask them: How did you decide on specific strategies? What have the results of your marketing strategies been? What lessons did you learn after implementing these strategies? Do you keep up with digital marketing trends? A digital marketing agency should practice what they preach. If they don't, you might want to move on to another agency.  How will your agency help me meet my marketing goals? What is your process? Not one company is going to tell you they cannot help you meet your marketing goals, so it's best to focus instead on the process. Get details on the process and how it will help you meet your goals. If a company cannot articulate its process, including the tools its team will use and the amount of interaction with your team, you should consider this to be a red flag. What kind of track record do you have doing digital marketing for businesses like mine? Get detailed information about marketing campaigns they have successfully run for businesses in a similar niche as yours.  For instance, if content marketing is crucial to your brand, ask the agency about previous clients they helped grow through quality content. And if you're unsure about the specific services you'll need, find out what they did for businesses similar to yours.  How closely do you plan to work with my team? A digital marketing agency should be able to tell you what needs to be done—but they should also be available to train your in-house team on meeting goals and plotting KPIs. (Curious about KPIs? Find out more about key performance indicators in this article: What Is a Key Performance Indicator [KPI]?) This training could be showing your team how to use automation platforms or teaching them how to interpret data from analytics software. An agency that is truly involved with helping your company grow will appreciate the expertise of your team and realize that it is an essential piece of the marketing puzzle. How do you measure the success of the marketing campaigns you are helping to implement? Marketing is an art just as much as it is a science. While it's important to create a compelling call-to-action on your website page and choosing appropriate fonts for your new landing page, the agency should be able to support these recommendations based on data—benchmarks, metrics, and analytics. Make sure they don't overload their explanation in jargon; you should be able to understand the message they are conveying. In addition to them telling you what should be measured, find out how often they will report on the progress being made toward these metrics. Find out what adjustments they will make if the campaign doesn't seem to be working. When can I expect to start seeing results? Be wary of agencies that promise results in a relatively short amount of time; this should be a clear red flag. Marketing efforts take time before they start yielding positive results. You should start to see movement in about six to eight months, with substantial growth showing after a year or more. Plan to be in the game for the long haul. Get a general timeline for deliverables. Find out what you can expect—and when you can expect it. How much will it cost? Of course, you'll want to make sure what the digital marketing agency is proposing fits within your budget. Be realistic about how much it will cost. And keep in mind that cheaper doesn't mean the marketing won't be effective—just as expensive doesn't mean it will be successful.  In addition, you'll want to find out the details of the contract; it's always a good idea to have an attorney review it on your behalf. Ask about what will happen if you don't want to finish out the contract.  Contact a Denver Digital Marketing Agency When you are looking for a digital marketing agency, keep in mind that there is no such thing as a stupid question. Ask the questions we've included here along with questions of your own, depending on what is important to you. After all, your brand's success is at stake here. It's a great time to reach out to a Denver digital marketing company to get answers to your questions. Denver Website Designs can work with your team and help you design a digital marketing strategy that will make the upcoming year one of your best. Stand out among your competitors with a solid marketing plan. Call (303) 997-1601 to talk about improving your business's digital marketing strategy in the upcoming new year. We can't wait to work with you! Tue, 02 Mar 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/5469/Questions-You-Should-Ask-When-Considering-a-Denver-Digital-Marketing-Agency http://denverwebsitedesigns.com/blog/5336/Denver-Digital-Marketing-Company-Talks-About-Boosting-Organic-Traffic-to-Your-Website blog Denver Digital Marketing Company Talks About Boosting Organic Traffic to Your Website When you first put together a website, chances are you have the basics in place already: keyword research, optimizing title tags and meta tags, and creating optimized content. But if you want to take your site's organic search traffic to the next level, there are advanced tactics that can help. If you are looking to boost organic traffic to your website in 2021, Denver digital marketing company Denver Website Designs has put together a checklist. Step 1: Test Your Website's Performance in Search Before we dive into the details on improving your site's performance in search, let's take some time to test your current page ranking in the search results. There are tools that you can use to determine your page ranking based on specific keywords. Obviously, your goal is to get your website to the top of the list. The higher your ranking, the more organic traffic you'll get. Step 2: Look at Your Competitors' Best Performing Pages The more you know about the SEO strategy of your competitors, the better your own site can perform. Analyzing their top pages can help you figure out the following: Gaps with content or keywords Gaps with links An opportunity to improve your own website content You can find your competitor's best pages by heading over to the SEMrush Organic Research tool and simply typing in your competitor's URL. You can see a general overview of performance, and there are also opportunities to dig in deeper. Take some time to figure out why these pages are performing so well and how you can use this information to improve your own website. Step 3: Improve the User Experience for Visitors of Your Website The way your website looks is important if you want to rank for specific keywords. Poor-quality, outdated, amateurish websites that are slow to load are likely to lose visitors before they even click. They'll click on another result. You've lost not only a potential customer, but your bounce rate of affected pages is going to go up. Although Google doesn't state that sites with high bounce rates are penalized, they do tend to reward sites that have low bounce rates. After all, if people stay on your site, this probably means that it provides valuable information. Step 4: Create Quality, Easy-to-Read Content Your content doesn't have to be perfect, but it should be compelling and have minimal grammar and spelling errors. There are plenty of grammar checkers that you can use to help you improve your writing. (Or ask a friend with a sharp eye to do a quick proofread for you.) Be sure to format your writing for the internet. This means you should use short paragraphs—limiting them to three to four sentences, if possible. One-sentence paragraphs are okay, as long as you don't include too many of them, or your post will look like a grocery list rather than a blog.  Mix the lengths of your sentences with longer and shorter ones. Long sentences are difficult to follow—especially on a mobile device. Be sure to use plenty of subheads to break up your content. Bullet points are another way to help readers digest your content; they also add interest to the way your post looks. You'll also want to include images with your post, using more images the more complex your subject matter is. Journalism students—past and present—know all about the inverted pyramid style of writing. The means giving away the most valuable information at the start of the article, with less crucial information appearing below that. Internet readers, in particular, tend to scan articles—often not even getting to the end of the page—so it just makes sense to give them the important details upfront. Step Five: Be Clever With Calls to Action Calls to action (CTAs) tell readers what to do. If you want them to sign up for your newsletter or provide them with a free gift for giving you their email address, a boring CTA is not going to be as effective. For example, "download now" versus "get your free ebook."  Step Six: Improve Your Website Speed Site speed is important to users—and it is important to Google as a ranking factor. The probability of someone bouncing from your website goes up by a third when it takes your page 3 seconds to load versus 1 second. Another survey indicates that nearly three-quarters of consumers say that the speed at which a site loads has an influence on their decision to buy from that website. Google has a number of SEO tools that can gauge the speed of your site—and help you improve that speed. Some of the ways you can boost your own page speed is to: Get rid of any unnecessary code on your page Defer JavaScript loading Reduce server response time Make sure you have the correct hosting option that meets your needs Enable browser caching Compress images Step Seven: Optimize Your Site for Voice Search With more and more people using Amazon Alexa or Google Home, voice search is more important than ever. Nearly half of all adults use voice search at least once a day—many on their mobile device. Voice search and text search are very different. When people do a text search, they tend to type as few words as possible. When they do a voice search, they tend to use longer phrases. Voice search also tends to be used frequently with local search, such as "Where is there a drug store that is open near me?" Voice searchers also tend to ask a question. Are you ready to make some improvements to your website, but you are not sure where to start? As you put together your business' marketing plan, now is a great time to reach out to a Denver digital marketing company to figure out how to improve your website—and improve your organic search ranking. Denver Website Designs can help you design a digital marketing strategy that works. Call (303) 997-1601 to talk about improving organic traffic to your website. Thu, 18 Feb 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/5336/Denver-Digital-Marketing-Company-Talks-About-Boosting-Organic-Traffic-to-Your-Website http://denverwebsitedesigns.com/blog/5299/Denver-SEO-Firm-On-Why-Blogging-Is-Important-to-Your-Website-Ranking blog Bill Gates said it way back in 1996: "Content is king." And this continues to be true in 2021. Since content is so important, your website should have a blog if you want to improve your website ranking. Here's why Denver SEO firm Omnia Marketing Systems recommends a blog for your website—and your search engine optimization (SEO). A Blog Keeps Your Website Current When you've stumbled across a website that clearly hasn't been updated for years, you likely lost trust in that brand immediately. Perhaps the company isn't even in business any longer. In addition, search engines don't want to provide searchers with outdated information. Websites that are updated regularly with fresh content are more likely to be indexed by search engines. Since you probably don't have a reason to update your homepage all that frequently, a blog provides you with the opportunity to update your site regularly. A Blog Encourages People to Stay on Your Website Longer A search engine's main priority is to provide searchers with the information they will find valuable. If someone clicks on a site that comes up in a search, then immediately leaves that site, it tells the search engine that the site wasn't very valuable. But if they click on a site and stay for a while—such as while reading a blog post—this sends the search engine a very different message. The length of time someone stays on a website helps contribute to that site's value. A Blog Provides Opportunities for Internal Linking If you do not include internal links on your website that point visitors to other places on your site, you are making a big SEO mistake. Although you can certainly direct visitors to other pages on your site from your main pages, blogging opens up even more opportunities.  A Blog Enables You to Target Long-Tail Keywords It would be nice if your business could rank number one for the most relevant keywords, but there is a lot of competition. For example, if you sell running shoes, in an ideal world, you would rank at the top whenever someone types "running shoes" into a search engine. But the reality is that there will be thousands of results for that search, and unless you are the biggest retailer of running shoes, you will rank nowhere near the top. The best bet for most brands is to look for longer, more specific keywords and target those. These are called "long-tail keywords," and they are crucial for any business's keyword strategy. An example of a long-tail keyword for our example would be "best running shoes for wide feet." Find out more about long-tail keywords in this article from Search Engine Journal. Contact a Denver SEO Firm Get More Visitors to Your Website If you are ready to set your business apart from your competitors by creating a quality content strategy, contact Omnia Marketing Systems today. Our team is experienced in helping our clients navigate the ever-changing and often-confusing world of SEO. Give us a call today! Thu, 04 Feb 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/5299/Denver-SEO-Firm-On-Why-Blogging-Is-Important-to-Your-Website-Ranking http://denverwebsitedesigns.com/blog/5252/Why-You-Should-Consider-Using-a-Customer-Relationship-Manager--CRM- blog Improving your Denver business's digital reach requires a careful and strategic approach to be successful. Taking the initiative to promote your business, no matter how large or small your company may be, takes dedication and commitment to the cause. But in order to achieve your business' goals, you will need to understand what is required and what works. Simply guessing your way through this process is a surefire way to make a whole host of mistakes and waste precious time and resources. Instead of simply taking chances with no real information about what works and what won't, consider hiring a Denver website design company to help guide you towards your goals.  Understanding What Entails Customer Relationship Management The importance of interacting with your customer base cannot be underestimated. Indeed, we are extremely reliant on having a positive relationship with our customers, as you absolutely cannot neglect interacting with your customers in a meaningful and impactful way. With the digital age, it is essential to understand how to engage with your customers as this can be viewed by many onlookers who will judge your customer service by how you interact with customers. Whatever you say online can be used against you by many other people and an unruly comment on social media or an email sent to a customer can become exponentially worse before you are able to deal with this issue. As a result, it is important to understand what Customer Relationship Management is about. A CRM includes the principles, practices, and guidelines that a specific organization or business will use to interact with its customers. These guidelines will be used to keep a consistent line of communication and dialogue with customers to ensure a company's message is communicated efficiently. Oftentimes, a company will utilize specific software that will make the process of customer relationship management easier. This will apply across the board, and the software can make the process of managing customer relations a much easier job to maintain. Unlike in prior eras, your primary focus of customer relationship management is often going to be online. This includes things such as email and social media pages, but it can also include older formats including telephone calls. The best type of CRM is one that utilizes these forms of communication to boost positive experiences with customers as a way to keep them coming back. Online communication with your customers can make a world of difference in expanding your brand and doing so in a way that is essentially free marketing. Some of the most successful brands and businesses have utilized these various forms of digital communication methods as a way to boost their brand's profile immensely.  The Various Types of CRM Technology CRM can come in many different forms. The efficient ways to perform successful CRM is to implement software that makes this process quick, easy, and accessible for anyone to use. CRM software will aggregate customer information into one place as a way to give businesses easy access to data, including contact information, purchase history, as well as any previous contact that customer has made with your customer service team. This can make it much easier and efficient to deal with customer follow-up, as you can pick up where your last associate left off, making the process much more enjoyable for the customer and streamlining the process for yourself. If a customer has concerns or issues with a particular service or product, you will want to be able to address their issues without having to rehash too much, as this will make a customer more annoyed and less likely to recommend your business. In addition to software solutions for CRM, there are also cloud-based CRM solutions. These cloud-based solutions allow you and your associates to utilize CRM tools outside of the office. For businesses that require their employees to travel frequently, a cloud-based CRM solution can be just the thing you will want to consider. Whether using your computer, laptop, tablet, or cellphone, a cloud-based CRM solution can make the process much more convenient and easy to implement. Although these programs can cost more than utilizing an in-house solution, a cloud-based solution may be something you and your company will want to consider. Why You Should Definitely Consider Using CRM Tools For Your Business Undoubtedly, you will want to have a positive relationship and reputation from your client base. In order to do this, you need to build a strong and consistent bond with your customers, otherwise you will inevitably fall behind your competition who are willing to take the steps needed to do so. Having a positive bond with your customers will not only increase your chances of having customers stay loyal to you, but they will also be much more likely to recommend your business to their friends and family. Word of mouth is one of the most potent forms of marketing, and an effective CRM approach will do wonders to improve this. Improving your brand image requires careful and consistent communication with your customers and by utilizing CRM systems, you will be well-positioned to keep your company in strong standing with the public. Brand loyalty can take time to build, but with an effective approach to customer relationship management, you can surge past your competition and be well on your way to growing your brand. If you're thinking of improving your customer outreach, consider reaching out to your local Denver website design company who can help improve your company's engagement today. If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies.  Tue, 19 Jan 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/5252/Why-You-Should-Consider-Using-a-Customer-Relationship-Manager--CRM- http://denverwebsitedesigns.com/blog/5193/Denver-Content-Marketing-Firm-Recommends-Planning-for-2021-Content-Marketing-Trends blog The year 2020 has been a challenge for businesses everywhere, especially as pandemic closures had negative impacts on many. But the good news is that 2020 is ending and a new year is on the horizon. The past year has changed the way businesses and individuals live life. Remote work, which has been a growing entity for years, is now becoming the norm. Having an online presence for businesses is even more important now that so many people are doing their shopping online. As we get ready for a new year, Denver content marketing firm Denver Website Designs, has some predictions on what we might see in terms of content marketing trends. As more and more small businesses pivot to an online approach to carrying out work, an organized content marketing strategy is even more important than ever before. Content creation and content distribution is done on the fly with many companies. This approach might have been okay in the past, but if businesses want to beat out their competition, they need to have documented content marketing strategies.  Here are some tips small businesses can use to ramp up their content marketing strategies: Establish clear goals for your business, whether it's brand image, improving conversions, and increasing sales Create complete customer journeys with answers to their pain points Build customer profiles to have a clear picture of your market Create a content calendar for all content, including ads, emails, newsletters, and blogs An organized content marketing strategy will ensure your marketing message has a cohesiveness along all platforms. This also makes it easier to figure out whether or not you are having the positive impact you desire. With a documented and planned strategy, your teams will have a clear direction—along with a sense of control—for rolling out your marketing campaigns. Add Live Video to Your Marketing Plans A lot of people hesitate to do videos, but they continue to provide a lot of value for businesses in 2021. Although pre-recorded video is more polished because of editing, nothing beats a live video for increased engagement. Think of it as a personal video call with another person à la Facetime—but you can broadcast to many people instead of just one. Here are some reasons live video is so crucial: Mobile usage is at an all-time high, and the most convenient platform for mobile is video. When you create a live video, you are giving your mobile users a great experience that is also convenient for them to consume.  Apps such as Snapchat and Tik Tok, which are particularly popular with the younger generation, show just how much short videos matter now—and in the future. You can create a video anywhere. Set up your phone on your car dashboard while you are seated in a parking lot and record. You'll have a video with just as much impact as one that was created in front of a green screen and highly edited. Feel free to use informal backgrounds with your videos that give viewers a snippet of your work or home environment. This personalizes the experience for your viewers. Use Featured Snippets to Boost Credibility Not everyone knows what a featured snippet is, but almost everyone has seen them. Featured snippets are the information box that appears at the top of a page after you've entered your search term. These valuable tidbits give users answers to their questions in a quick snapshot. When you rank at the top of a result page, you'll probably get more traffic. Not only that, but it validates your site's authority. Appearing as a featured snippet should be part of your content marketing strategy. There is no way to know for sure exactly how Google ranks and chooses websites to be a top result, but if you follow these tips, you'll up your chances: Make sure your content is easy to read. Use short paragraphs and bulleted lists. Create compelling headlines and write concisely. Answer a specific question with a step-by-step answer. Use structured data so Google will understand your content better. Improve the Mobile Experience for Users We've been hearing about the importance of the mobile experience for years now, but it's even more essential now than ever before. Today, Google indexes the mobile version of your website first. Your mobile site should load in 3 seconds or less, and it should be highly user-friendly. (This article goes into more detail on just how critical mobile design is for your website.) Be Credible to Add Certainty to Lives If there is one takeaway from 2020 it's that businesses need to be sensitive and listen to their audience in terms of what matters to them. There is so much uncertainty in people's daily lives these days, values like integrity and transparency are more important than ever before. Here are the messages you are likely to see in 2021: Saving money Focusing on low risk Emphasizing community Being mindful of common struggles Don't be afraid to use emotions in your content. Emotions enable you to connect with customers on a deeper level. Emotions are a great way to get attention in a digital space where there is heavy competition. Prepare Yourself for a Different Time Plenty of businesses came to a screeching halt during the lockdowns of 2020 because of the pandemic. But one area that has continued to grow is content marketing. Smart businesses will continue to use content marketing as an essential part of their overall marketing plan as a way to connect and engage with customers.  Not sure what to do? As we gear up for the next year, now is a great time to reach out to a Denver content marketing company to figure out a plan for your business. Denver Website Designs can help you design a digital marketing strategy that will put business' best face forward. Call (303) 997-1601 to talk about improving your business' Denver content marketing and SEO strategy in the upcoming new year. Wed, 06 Jan 2021 06:00:00 GMT http://denverwebsitedesigns.com/blog/5193/Denver-Content-Marketing-Firm-Recommends-Planning-for-2021-Content-Marketing-Trends http://denverwebsitedesigns.com/blog/5137/Tips-on-How-to-Create-a-Content-Calendar blog Content is a crucial aspect of any company's digital marketing plan. A content calendar is a shareable resource that your teams can use to plan all content activity. Having a calendar allows you to visualize how your content will be distributed throughout the year. You can create a list of content that needs to be published, but your top website company in Denver recommends using some type of a calendar format. There are advantages to this format: It provides easy accessibility to different departments to avoid surprises or duplication. It creates a clear visual about how you will distribute content throughout the year. It enables you to spot content gaps. It makes it easier ensure you have the content ready when you need it. It enables you to plan ahead to have a consistent flow of content. It can be easily updated as needed. It helps you publish quality content that is free of typos and grammatical errors because you won't have to be rushed. Keys to Content Calendar Success You can create your content calendar on a weekly, monthly, or quarterly basis, depending on how quickly your industry or organization moves. The following are keys to your content calendar's success: Make your calendar available to everyone on your team. Although not everyone needs to have editing access, they should be able to view it. Everyone should also know where the content is parked. This can also help with the brainstorming process when it comes to drumming up ideas for new content. Your content calendar should never be static; it should grow and change as your needs do and as the world around you changes. Start a file of content ideas that you can tap into when needed. Deciding on the Best Format for Organizing Your Content Calendar Staying organized is essential for content calendar success. There is no one solution that will work for everyone, but there are some formats that are better than others—especially if you are working with a team. The good news is that there are numerous tools you can use that will help you manage your calendar and make it easy to share it for collaboration. Some of these tools are free; others you will have to pay for. Here are some ideas: Traditional calendar or calendar app. Whether you have your paper calendar on your desk or you are using an app like Google Calendar, it doesn't get any more basic than this to be able to easily see what you are publishing and when. There are drawbacks to this method, however. You can't easily share a paper calendar with your team. Plus, there is more to content management and planning than simply listing the topic and the date. For this reason, you might need something that offers more than just a calendar. Spreadsheet. There is nothing like a spreadsheet for keeping track of data and organizing it neatly into columns and rows. You can use Microsoft Excel or Google sheets, both of which are easy to use and convenient to share with others. Another advantage is that spreadsheets can be paired easily with calendar apps.  Project management tools. There are plenty of tools available for creating your content calendar, including Trelly, Airtable, Meistertask, and Asana. Read more about how to create your content calendar using Asana. There are also apps and software available that have been specifically designed to make content management a little bit easier. Platforms to look into for your content calendar needs include CoSchedule, Contently, and Loomly. Creating Your Calendar Once you've got your tools in place for your calendar, you can get down to the nitty-gritty. Here are the steps to take: Step 1. Take an inventory of your existing content access. Take a look at what you already have to decide whether or not it can be repurposed or remixed. For example, turn an old blog post into a video. Create infographics from data you might have researched. Repurpose an old blog by adding fresh updates. Take several blogs on the same topic and turn it into a white paper. A single content asset can also often give rise to several pieces of content, which is referred to as content atomization. Step 2. Decide on a publication frequency. There are no hard and fast rules with this. It will depend on your own strategy. If you are creating a calendar for social posts, you might post a few times a day. If you are creating a calendar for your blog, you might only publish one post each week. It's also a good idea to do some research to find out the best days of the week to publish and the best times of day. Step 3. Brainstorm content ideas to fill in your dates. Step 4. Decide on where you'll store content. You can use Dropbox, OneDrive, or Google drive so that content is easily sharable among your team. You don't want anyone to have to waste time searching for next week's blog post.  Step 5. Establish a workflow. In addition to content posting frequency, figure out who needs to review the content before it is posted.  The term "content is king" has become something of a cliché, but clichés are usually based on an element of truth. Having a calendar to follow helps to make sure your message stays in front of your prospects and customers. Providing good content for your customers and potential customers is one of the ways you can set your business apart from the competition. But the process can seem overwhelming. Do you need help with your content strategy and search engine optimization? Give us a call! The experts at our Denver SEO firm are available to help with your digital marketing campaign, and we can meet your needs, whatever they are. Our team of experts can help your Denver business—and businesses anywhere—increase traffic to your website. Find out how a solid digital marketing strategy might work by giving them a call at 303-498-9000 to schedule an appointment!   Thu, 17 Dec 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/5137/Tips-on-How-to-Create-a-Content-Calendar http://denverwebsitedesigns.com/blog/5063/Dealing-With-Negative-Reviews-as-Part-of-Your-Denver-Digital-Marketing-Strategy blog If you are a business owner, chances are you know the power of online reviews. Some experts believe that nearly 80 percent of adults who use the internet check online reviews before they make a purchase or visit a business. But what about bad reviews? Most business owners are terrified of getting negative reviews, but the truth is that any review can be positive—even if it is negative. And dealing with negative online reviews is an essential part of your Denver digital marketing strategy. Here's what you should know about dealing with negative reviews. What Not to Do When Dealing With Negative Online Reviews Get defensive. The way you react to a negative online review is important, and although it is natural to feel anger when someone criticizes your business. But getting defensive isn't the answer. Before you respond when someone bashes your business, take some time to think things through rather than posting a knee-jerk response. Write out your response, then put it aside for review later when you aren't so upset. Even if you believe the negative review came as a result of miscommunication, it's crucial that you try to sound apologetic rather than defensive. And even if your business was in the right, be kind to the customer about it. Get into a fight about it. People are often brave because of the relative anonymity afforded to them by the internet, and sometimes, when you respond to a negative review, they may continue to complain. Don't get caught up in a battle of name-calling with an unhappy customer. If your responses are reasonable, despite the way this person is acting, readers of the review will see that you are dealing with someone who just wants to pick a fight. Don't engage. Ignore the review. Not responding to a negative review is almost as bad as posting an expletive-filled answer. The person who left the review will feel completely justified since you are clearly not addressing whatever issue they brought up. Not responding makes it look like you don't care about customer service, and this is more harmful than the review itself. There are plenty of online review response templates you can look at to get some ideas. Beg for positive reviews to outweigh the negative ones. The best reviews are the ones that come about naturally from customers who are happy to gush about their experience with your business. If you have to beg for reviews, chances are they will not sound authentic, and this can do more harm than good. What You Should Do When Dealing With Negative Online Reviews Acknowledge and apologize. People who post negative online reviews want to be heard, so be sure to empathize with their situation. Your response should demonstrate that you genuinely care about their bad experience. Apologize without blaming the customer—even if they were in the wrong. Often an apology and explanation—and a way to fix the issue if possible—can mean a negative review changing into a positive one.  Be genuine. Whether it's you responding to the negative review or an employee, always use real names (or a first name and last name initial) and make sure the response doesn't sound canned. Whoever responds should explain their role in the business and provide a way to make contact via email or phone number. Taking the situation offline is a good way to avoid a heated exchange everyone can see. Posting a thoughtful response, then taking the situation online is usually the best way to handle it. It also shows that you are genuinely interested in rectifying things and not just apologizing for show. Promote a positive image of your business in a tactful manner. Without sounding condescending, explain to the negative reviewer why their experience was an unusual one. Include some of your business' strengths in your reply in an attempt to reframe things into a positive light. This way, the customer still feels heard—and you can talk about the pros of doing business with you. How to Use Negative Reviews as a Learning Experience Although most businesses dread negative reviews, this type of customer feedback can actually benefit your business. Negative reviews offer businesses insights into how they can improve their products and services. These include: Product improvement. Paying attention to common customer pain points tells you were you can fix issues. This not only means customers will like your products better, but they will view your business as a responsive one that cares about its customers. Reexamination of pricing strategy. If you find yourself getting complaints that your product or service is "not worth the money," you might want to compare your prices to the competition and adjust accordingly. Enhancement of customer service. Customers who complain about slow shipping or an unsatisfactory customer service experience want to be heard—and other customers want to see how you react. If you handle the situation well, customers will see and appreciate this. Comparison of your products or services to your competitors'. With an understanding of how your product or service stands up to others, you can make needed improvements. If a negative review brings up another brand the reviewer may switch to, it's worth your while to find out where your brand is lacking. Find out what the competition is doing differently—and ostensibly better—and this offers you an excellent opportunity to make your own customers' experience better. Don't let negative online reviews upset you. Use them as an opportunity to grow and improve your product or service. Negative online reviews give you a chance to connect with customers, showing that you care about their experience. Denver Website Designs offers digital marketing strategy that will help ensure you put your business' best face forward. Customers will be more likely to leave a positive review after they have a positive experience. And if you find negative reviews, we can help you use them to your advantage. Call (303) 997-1601 to talk about improving your business' Denver content marketing and SEO strategy.    Thu, 03 Dec 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/5063/Dealing-With-Negative-Reviews-as-Part-of-Your-Denver-Digital-Marketing-Strategy http://denverwebsitedesigns.com/blog/5016/Denver-Website-Design-Company-Gives-You-a-Website-Redesign-Checklist-for-the-New-Year blog As we head toward the end of the year, you might be planning goals for your business in the new year. If it's time for your website to get a facelift, our Denver website design company has a list of suggestions on what you consider. Start With the First Steps in Planning a Website Redesign The first thing you should do is have an audit of your current site. Take a look at your site as impartially as possible, addressing the following areas: Decide on your goals for your business in the upcoming year. Do you want more traffic? Higher conversion rates? An increase in profits? The answers to those questions will help you determine what you should focus on most in your website redesign. Review the Google Analytics of your site to find out what areas of your site are performing well and which are not. Your redesign should focus on those areas that need improvement. Assess whether or not your website's aesthetic is contributing to a positive user experience. If it's not, decide on ways to change that. Examine the security of your website. Consider the technical aspects of your site, including the plugins you are using. Take a look at the links on your site. Tackle Design Next If you are rebranding your business while you are redesigning your website, your refreshed site will reflect a new logo, new colors, and new content. Make sure your new site incorporates website design best practices; this includes plenty of white space throughout and calls to action above the "fold." Take some time to make a site map of your updated site. The architecture of your site and the ease with which visitors can navigate the site are crucial.  Do Your Research Before you get started, take some time to research your competitors. Find out what their websites look like and what kinds of things they are doing. If your most successful competitor posts new blogs twice a week and has an online store, these are items you should consider putting into your updated site. Do some research on keywords—especially long-tail keywords. You will have a better chance of ranking higher for these. Make sure your site will have plenty of evergreen content. Evergreen content stays fresh—regardless of the date on the calendar. Be sure to take advantage of the latest technology. If it's been a while since you've updated your site, you could incorporate adding a chatbot for customer service or incorporating a plugin that lets visitors leave you a review. Call a Denver Website Design Company Your website is one of the most crucial marketing tools for your business, and if you are planning a redesign, you don't have to do it by yourself. Trust the experts at Omnia Marketing to ensure that your company's website attracts visitors and creates a user-friendly experience. Not everyone is a website design expert—and you don't have to be. Focus on your business—and let us do the heavy lifting when it comes to your website design. Contact Omnia Marketing today to begin the process of designing your best website.    Thu, 12 Nov 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/5016/Denver-Website-Design-Company-Gives-You-a-Website-Redesign-Checklist-for-the-New-Year http://denverwebsitedesigns.com/blog/4865/Denver-Digital-Marketing-Strategy--Contact-Details blog Technology continues to advance daily as new and improved ideas and methods for communication are readily being developed. These characteristics make transferring and gathering information one of the easiest tasks available, although deciphering between facts and misinformation can sometimes be a little troublesome. Despite this difficulty, there is no question that maintaining some type of presence in the online world has become commonplace for both individuals and businesses alike. It is here where advertising and growing a customer base has blossomed in recent years. With an abundance of options available to consumers, creating a digital marketing campaign in order to secure a prominent footprint on the world wide web and in the land of social media is extremely important. Being engaging and active on the social media circuit has multiple advantages and can assist in driving business, but never underestimate the importance of having a general landing spot for those who wish to find out more about your business. Websites are vital for small business especially and utilizing the appropriate parameters to drive traffic toward your site will not only boost your bottom line but also help to compete against larger corporations. There are a number of different factors which combine in order to make your specific page rank among the masses, but it is not only these keys which must be properly maintained, regular updates and one area in particular can make all of the difference in the world - contact information. Who The nature of your business will determine precisely who should be included on the contact page of your website. While some organizations elect to include specific employees and perhaps phone numbers or extensions, others will simply provide some general information about their business and a contact form. Both can be useful for consumers, in addition to other pertinent information which should also be a part of the contact page.  What Typically there are two different approaches to the contact information page on your website. One school of thought is to provide information where consumers can reach people within the organization either by phone or email and the other is to provide a form which can be completed and then will be delivered to your company. Both approaches have benefits and only a few drawbacks but determining which is more suitable for your business is a decision for you to make. Providing contact information allows for consumers to not only find basic information about your company such as location, times of operation, and perhaps a list of some pivotal employees or at least a general contact phone number but also feel they have a way to communicate should any issues arise. Opposite, the contact information form gives individuals direct contact with your company without having to reveal specific phone numbers or exact operating hours. With the form, technically you are accessible 24/7 without delay - although consumers will be left to wait until a response is issued following form reception. When Getting your contact information page available as quickly as possible should be made a priority. While there is no wrong time to add this to your current website, the quicker it becomes available for public consumption the better. Not only does it provide vital information for consumers but it also displays a commitment to open communication and ability to interact with those who will help to grow your business. Where While a homepage is arguably the most important part of any businesses website, it is here where easy navigation should ensue. Usually there are other helpful pages of information with tabs here for people to click through in order to gather whatever information it is that they are after. One of these should definitely be the contact information and it should be made apparent for anyone visiting the site. In fact, some choose to design their page with certain logistical information displayed prominently on the first page and then replicated on a contact slide - such as location address and any prime phone numbers for contact purposes. Why  Having a successful website for your business can make all the difference - especially in this day and age. As the world continues to transform from an abundance of brick and mortar stores to more online business, not only is it important in order to provide consumers with an opportunity to place orders or examine your specific offerings, but it also is vital to advertising and promoting your brand. Social media may act as the arms to reach out, make initial contacts, and potentially generate interest but a website is the heart of a company. It is here where all primary action takes place and contact information should definitely be a part of this process. Not only does it give consumers important information but any business will benefit from creating a positive customer, client and business relationship. Customer service is critical to success and giving individuals an opportunity to effectively and efficiently interact with your company only serves to promote and build this type of relationship. How If you are ready to move your business forward by increasing its digital footprint and overall effectiveness of your company website, while building or expanding an audience of engaged customers driving to your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms, including forms associated with effective CRM plans, and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Fri, 23 Oct 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4865/Denver-Digital-Marketing-Strategy--Contact-Details http://denverwebsitedesigns.com/blog/4840/-Denver-Digital-Marketing-Firm-Tells-You-How-to-Make-Sure-Your-Online-Content-Has-Personality blog Online content has gained more and more importance in recent years, and with billions of pages of content available today, yours needs to stand out. With a Denver digital marketing firm on your side, it's easy to ensure your content has plenty of personality. If you are doing your own digital marketing, however, here are some tips that we use to ensure content is informative as well as compelling. #1: Tell a Compelling Story Everyone loves a good story, and stories have been around since prehistoric times. If you are writing a blog or an article that seems a bit drab, this is the perfect time to insert a relevant anecdote. Come up with a story that is entertaining, but that also adds an additional dimension to the topic at hand. Your anecdote should go along with the mission of your content. Do this, and you are likely going to keep your reader engaged just a little bit longer. Adding a bit of suspense to your story will also improve the way readers engage with your content. #2: Write the Way You Speak Online content doesn't need to be formal; in fact, it's likely to be more engaging if it is informal. So don't be afraid to write enthusiastically about your subject matter much as you would do if you were talking to somebody about it. Of course, keep it appropriate for the subject. If you are writing legal content, for example, you wouldn't want to start out with "Hey, y'all." Above all else, however, be true to yourself. People appreciate authenticity more than anything else, and they can usually sniff it out if you are being fake.  #3: Ask a Rhetorical Question Asking rhetorical questions get readers thinking about what you are writing. This can be very useful unless you go overboard. You don't want to make readers feel frustrated by what they are reading. Online content (unless it's a social media post) is a very one-sided conversation. So it's best to keep these questions to one or two per 500 words. #4: Pay Attention to How Your Content Looks It's difficult to make sense of content when you don't use short paragraphs, images, bulleted lists, and the like to break up your text. Other elements, such as headers and subheaders and boldface or italic type can also give your content more appeal.  #5: Be a Reader to Be a Better Writer Reading entertaining content yourself can improve your writing skills—and make your writing more interesting. Magazines and books—fiction or nonfiction—can provide inspiration. Listening to audiobooks can help you as well, ensuring you pick up the nuances of language. When you feel inspired by what you've read or heard, make note of it for use in your own writing. #6: Be Interested in Your Topic Chances are, if you are writing about something that doesn't interest you, this is going to be evident by lackluster content. Try to find something you can appreciate about your topic to fire up your enthusiasm. Remember—enthusiasm is contagious. Don't be dull. #7: Add Some Fascinating Facts Entertain people while you teach them something by including interesting factoids in your work. Do some research to find some fascinating information to pepper throughout your work. You'll draw more of an audience by providing amazing stuff that also educates people. #8: Seek an Emotional Response Experts tell us that news items that elicit an emotional response—whether good or bad—tend to get shared by people many more times than when the item doesn't play on the emotions somehow. Make sure you tell stories in your writing that cause people to feel something. They'll be more likely to share it with others. #9: Use a Variety of Vocabulary Don't let your writing get into the rut of using the same words all the time. (This is another way that reading a lot can help you improve your writing; see tip #5.) You don't have to read a dictionary to learn new words; you can use one of the many available online thesauruses to switch out your typical words to add a new dimension to your writing—and perhaps a new word to your readers' vocabulary. But again, don't overdo it. You still want to write at the appropriate reader level of your audience. #10: Know Your Audience Build rapport with your audience by speaking the way they speak. Know the kinds of words and phrases they use. This can help build engagement and pack personality into your content. Readers will believe you are on the same level. Take some time to reach out to members of your audience and pay close attention to the language they use. Then incorporate that language into your own writing. #11: Have Something New to Say You can't really inject much personality into your writing if all you are doing is rehashing what other people have already said. You are a unique person with unique gifts; bring your uniqueness to your writing by saying something new or different. Otherwise, what is the point of writing something if it's not bringing a new slant to the topic? Your content should also be 100 percent unique. You can make sure you haven't inadvertently plagiarized anyone else's content by running your copy through a plagiarism detector.  Do you want to set your business apart from your competitors by creating a quality content strategy?  Give us a call! The experts at Denver Website Designs are here and ready to help with your digital marketing campaign whenever you are ready. With this team of experts working alongside your team, they can help your Denver business—and businesses anywhere—increase your client list with a solid content marketing strategy. They can help your business create a marketing strategy that will increase exposure. Find out more about how your new digital marketing strategy might work by giving them a call at 303-498-9000 to schedule an appointment!   Mon, 12 Oct 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4840/-Denver-Digital-Marketing-Firm-Tells-You-How-to-Make-Sure-Your-Online-Content-Has-Personality http://denverwebsitedesigns.com/blog/4750/-Denver-Digital-Marketing--Website-Content-Remains-Relevant blog Modern technology continues to advance and impress with information being shared at the push of a button all across the globe. Not only are individuals able to constantly consume media from the palm of their hand but they also now have an ability to share content just as easily. Social media has blossomed in the past decade with frontrunners Facebook, Twitter, Instagram, and TikTok setting the pace, but just because these platforms are flourishing doesn't mean people have stopped simply browsing the internet entirely.  In fact, internet access has increased as a majority of people now enjoy both mobile and home usage. Being able to access all of this information while being at home and on the go has furthered the incentive to keep up with all of the ongoing trends in technology - especially for small businesses. Targeting potential customers and advertising has changed considerably in recent years but in some ways the new abundance of information and ability to tap into markets at a relatively low cost has helped to boost certain company's impacts. Leveling the playing field against larger retailers, a good social media campaign can help businesses achieve new levels of success. However, there is also one main component which should not be ignored before setting any advertising plan into action - the company website. While social media may grab someone's attention and help to draw in new customers, once they foresee a reason to examine what your business offers, it is here where they will land. Having your corner of the world wide web up to date while also following a few other guidelines will ensure that not only do these potential new clients get to know about your business but it will help in turning them into repeat customers. Home Page One of the first impressions someone will have of your business comes from the appearance of your home page. This main focus for online appearance needs to offer consistent content and other important features. It is here where people will begin to make decisions about whether or not they wish to spend money with your business and having a well balanced site with plenty of useful information and other features can go a long way in beginning to cement a relationship.  Easy Navigation The site should be easy to navigate for all users. Instead of having to search for all of the relevant information most potential clients would want to see, it should be readily available. In addition, having a site which can be followed from page to page highlighting the features of a business makes for a quality user experience. Relevant Topics Your entire business plan doesn't have to be laid out on the world wide web for everyone to see but having a few key points and perhaps the mission statement or main focus of your business is a bonus. By dividing up the information into more manageable chunks, the user can briefly see the different offers or experiences available with just a few simple clicks.  Contact Information Giving your customers an outlet where they can reach you with any questions or concerns is not only extremely helpful but also good for business. Having a portion of your website dedicated to allowing individuals either an opportunity to ask a question or find contact numbers and addresses also expands the user experience.  Customer Reviews Depending on the type of business, customer reviews and other feedback can also be extremely beneficial. Not only are others able to see exactly what people think of your services but it also shows attention to detail when these interactions are witnessed by others. For example, perhaps you have someone who left a negative review - instead of letting this comment simply go unattended, have someone address the issue while offering a response shows a commitment to interaction and hopefully a resolution, or at least an attempt at making things better for all consumers. Video The benefits of creating video media for your business are wide ranging. Not only can this content be used for multiple purposes but the impacts on a website are also positive for the company. Video keeps users engaged while also offering a different outlet in order to display key characteristics of your business. SEO (Search Engine Optimization) There are plenty of useful tools which will help your website rank among all of the competition and utilizing these can mean a lot for your business. Having people find your site when searching for related content can not only boost your bottom line but also increases the amount of eyes which notice your company daily. Utilizing current content and consistently updating your information are building blocks to formulating a quality SEO plan to help keep your business ranking at or near the top when consumers complete associated searches. Format The format of your website is important as many users will find your site via a handheld device. Whether it be on a phone, tablet, or iPad, ensuring that your information is formatted to fit nicely onto a variety of different screen sizes is important. Users quickly move on from pages which do not fit on their device and tend to look elsewhere when items do not load properly. In order to avoid having potential consumers leave your site without having invested any time, then making these changes, in addition to having a fully compatible desktop version can reap benefits for your business. If you are ready to move your business forward by increasing the digital footprint and effectiveness of your company, while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Wed, 30 Sep 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4750/-Denver-Digital-Marketing--Website-Content-Remains-Relevant http://denverwebsitedesigns.com/blog/342/Denver-Digital-Marketing--Building-Your-Brand-Across-Social-Media blog Most everyone across the United States has some ties to social media. Yes, there are some who refrain from its use and curse the small screens that most everyone is linked to daily but these individuals are few and far between. Even those who take intermittent "breaks" from their social media platforms often revert back to keep up with what is happening around their world and with the things that they find important. Being able to personalize the type of information you receive has been one of the key factors in the recent boom of social media across the nation. Instead of being tied down to the 6 o'clock news for relevant information or catching up with the morning paper about more local happenings, social media platforms have given individuals access for up to the minute information, some as it occurs in real time, and a method by which to share advertising and other influences instantly with hundreds or thousands of people when necessary. The big three - Facebook, Twitter, and Instagram - all have unique designs and functionality while offering a vast audience. Deciding to take your business into the social media market can be an important step in the development process and one that can open a seemingly endless realm of possibilities for building your company. Fortunately, there are proven factors which can aid in this process. A quick review of many companies across all social media platforms will reveal that often businesses have thousands of followers and while some may be linked to a big budget or individuals whose sole responsibility is to build their brand in this method, there are still common factors which can assist any size organization and help even those who have just begun the climb to these new heights. Following is a look at a few tendencies which will help you build your brand across the social media markets and get your information out to the people who matter most - consumers. Consistency Is Key Utilizing different forms of social media allows you to reach a larger audience as people often prefer one over the other and the use of each on a different level. Maintaining a common theme and business or brand representation across each means getting the relevant information available out across each method individually and proportionally to the largest market available. Not only is commonality of theme across each platform important but the consistency by which you post relevant information is also vital to building up your brand representation and follower count. By regularly providing appropriate content and maintaining consistent branding across social media platforms, you can assure consumers that you are present and ready to assist or advertise at any moment's notice. Followers also learn that they can count on getting some type of information regarding the products or services in a timely manner instead of being left for days, weeks, or months without any new posts. Target Audience Understanding your business or brand begins with knowing the target audience to which it is aimed. By identifying the subgroup of people to which you hope in getting response from associated with your advertising, then you can aim the consistently provided content in the correct direction.  Obviously, these targets may shift over time or grow - which is the goal, meaning that a broader approach may be needed in time. But first, target specifically those individuals who will make up the core group of consumers for what you are advertising and then watch as your posts and information grows as it is being received and shared by these individuals.  A Lighter Side Humor can go a long way in helping people to relate with a product or your services. By showing a human component to your advertising and posts, people will relate more with the services instead of simply associating your marketing strategy with another computer generated regurgitation of information. Humor in your marketing, when used appropriately, can add a significant amount of impact to your brand or business and allow you to separate from many also attempting to do the same thing. This personal touch allows for a better connection across social media platforms and can drive engagement. Be Social Along those same lines is the attempt to be social. It's called social media for a reason but often businesses forget that the social component is critical and will instead fall into the trap of simply advertising or putting out information without engaging the target audience or people who may interact with you. A failure to actually be social on the social media platforms can be a pivotal downfall whereas the ability to interact with your followers can drive up the number of influences you have across each of the different media platforms.  Don't just put out advertising information but connect with your fan base and followers by interacting as much as possible on a regular basis. Data Use Finally, data use across each of the individual platforms can allow you to have a better reach by engaging with people at the right times and seeing what type of content is receiving the most interaction. Increasing the amount of posts generated that people are associating with your brand and getting the word out to other new followers is critical in building a strong presence on the extremely populated field of social media. By utilizing this data and conducting reviews of your own information, similar to this quick and easy Facebook audit, a business owner can ensure they are getting the most out of their social media networking capabilities to maximize their business performance. Once you're ready to take marketing onto the next level and generate increased exposure for your homepage, get new eyes on your information and grab more customers or clients, the experts at Denver Website Designs are here to help you today. Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients on a regular basis. They can assist with websites from a variety of industries on different platforms and provide the necessary services to ensure you will be pleased with the product outcome and results. Give them a call at 303-498-9000 to request a demonstration or schedule a consultation today!    Mon, 21 Sep 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/342/Denver-Digital-Marketing--Building-Your-Brand-Across-Social-Media http://denverwebsitedesigns.com/blog/348/Why-Content-Marketing-is-Important-for-Your-Denver-Business blog Every business inherently knows that marketing is essential to its success. Without a proper way of promoting your business, you are doomed to languishing in anonymity and risk becoming another one of the countless examples of businesses which failed. The truth is, marketing is a complex, often dizzying process which can intimidate many business owners away from implementing a successful marketing campaign. But marketing your business doesn't need to be a huge burden or something which prevents you from reaching your business goals. If you're thinking about engaging your customer base, consider the benefits of utilizing content marketing in your overall promotion strategy. Helps to Build an Audience Here's the thing about content marketing: it's not only a great way to promote your business, but it's also a terrific option for building an audience for your website and blog. Often, businesses believe that a website alone will be enough for them to reach their customers and potential customers, but it is important to continue to engage your target market as much as possible. A well-crafted blog and overall content marketing strategy can bring individuals to your site for reasons outside of simply inquiring about services or your products. Think about this for a moment. You're a company that is in the business of selling furniture. You want to expand your reach beyond your existing client base and want to make more people aware of your business and store. You can decide to go the traditional route of purchasing air time on radio or TV stations, which can cost you a fortune and not deliver the results you would like for the kind of investment that is required for such an ad. Or, you can organically drive traffic and build an audience through thoughtful content creation. A blog can serve multiple purposes, providing many layers of value to you and your business. It can allow you a creative outlet to discuss your products and services by using your own voice and spin on things. It will also be a way to make people interested in your perspective and want to hear more from you regularly. If you're the owner of the aforementioned furniture business, a great content marketing campaign can not only engage and expand your audience, but it can also allow you to become a thought leader or subject matter expert in your particular space. This can bring people to your blog simply because they're interested in what you have to say about the subject, potentially leading to these viewers becoming customers at some point in the future.  Content Drives Conversations Content marketing is a great way to drive the conversation about whatever your business offers and allows you to deliver your intended message directly to the customer and the world at large. Engaging your customer base with intentional content which is delivered regularly is one of the most effective ways to drive traffic and increase conversion rates. The amount of money invested into this particular brand of marketing versus the overall payoff for this type of advertising is extremely effective, meaning the investment of time required is more than worth the trouble. Content marketing can also be a fantastic way to not only engage your audience, but also allows you to educate your customers on whatever you are involved in. If your particular product or service may not be readily understandable for the general public, a blog can be a fabulous way to educate and inform potential customers about the benefits and features of your particular business. This will not only provide immense value to your customers, but it will also make them trust you as an authority on a particular subject.  Good content will go a long way to establishing your brand and business and will allow you to gain trust with your audience. A valuable blog packed full of relevant information will show your customers a level of professionalism and expertise that will be hard to be matched by your competition. It will also allow you to foster a stronger relationship with your customers, who may end up becoming advocates for your product or service as a result of your well-crafted blog presence. Whether this is through an email marketing campaign, a social media presence, or just your companies blog, a thoughtful content marketing campaign will allow you to build value that simply cannot be matched by other forms of marketing. Generate Traffic Long After You've Published Your Content When you publish a blog, you are hoping to gain an audience and have your customers see whatever it is you are choosing to create content around. You may decide to let customers know about this content on your social media and email marketing list and hope that they read it soon after you publish it. But this isn't always what happens, which may seem disappointing at first.  Frankly, you're probably not going to get a massive audience overnight, no matter how well thought out your blog may be. But the great thing about blogs and content marketing in general is that these pieces of content can gain traction and an audience long after they have been published. If you do the things necessary to make your blog appear on search engines and in other relevant forums, a blog post can be seen years after you've published it. Continuing to update these posts and improve them is one tool to utilize as a way to ensure your audience continues to see this content.  If you are considering implementing content marketing within your business, or are thinking about ways in which to grow your business, contact Denver Website Designs today and we will get you on the path to growth and sustainability. We help companies achieve their financial goals and are committed to helping to grow your business. Speak with one of our dedicated professionals today about how your website can help transform and accelerate your profitability through careful and precise marketing strategies.  Mon, 21 Sep 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/348/Why-Content-Marketing-is-Important-for-Your-Denver-Business http://denverwebsitedesigns.com/blog/4462/Denver-Digital-Marketing-Boosts-CRM-Techniques blog The one thing responsible for driving any business is the customer. Even though your specific industry may not focus specifically on face-to-face interaction with the general public, producing a product for consumption, or relying on storefront sales to window shoppers - customer acquisition and the ability to convert these maneuvers into sales is critical to success. For those businesses which operate in a different capacity, there are still "customers" and areas where the same principles utilized in brick and mortar stores can be applied in an effort to improve the overall impact of your operation. Understanding these concepts and being able to adapt and apply the specifics of their application can have lasting effects on the bottom line of your company and help to continue building on the foundation which has been established for the success of your business. What is CRM? Customer Relationship Management focuses on the critical components related to a myriad of factors and how these exchanges are handled and built upon, from the initial interaction through a completed sale and even longer to establish a solid foundation of clientele and customers. While customer service is important, there are multiple other factors which must also be addressed in order to establish a well rounded CRM system. The relationship between employees or those responsible for representing your company and the client is always important, but understanding that the complete package extends beyond simply the exchange and connecting of these two individuals, but through customer acquisition and into the future.  Following are some of the key concepts related to CRM and how a diverse and in-depth plan can have a lasting impact on your company. Evolution Technology has greatly enhanced the ability and broadened the reach of a successful CRM program. In the past, customer service was at the forefront of a quality connection and while there may have been some lingering results of a positive exchange, in terms of future customer acquisition, the ability to trace these impacts and have data to show exactly what is taking place was non-existent. Essentially, businesses relied on "word of mouth" advertising based on quality service and customers who were pleased in order to continually grow their business. Now, computers can not only track and help to acquire potential clients but they can also display just how broad your reach is, in addition the impacts of your current CRM system and where modifications can be made in order to take your business to the next level. Management These management techniques include being able to monitor relationships from their inception to completion for all interactions potential customers have with your company. While this is obviously important for customer service - the entire business benefits from these management techniques. Sales, Marketing, and other areas can also utilize the data compiled and use this information to develop and adapt their plans for a more optimal performance. Keeping track of your customers, their initial order, returning orders, purchase dates, time between orders, if they are purchasing the same item, related services, or something entirely different - can all be useful material for every group within a company. Tools Two of the main tools that may be used for gathering this information are forms and computer programs. Specific programs are designed to help streamline the processes associated with tracking the CRM program but gaining the useful information from potential clients and customers is also extremely important. Digital forms, located either at the point of sale or online, can be extremely beneficial for making a key connection with your clientele. Having those interested in what your business offers voluntarily relay their wishes and other helpful clues about how to garner their business can be really helpful in developing marketing campaigns and making adjustments to your business strategy in order to get the most benefit out of your company and its workers. Social Media Social Media is another relatively new strategy concept for those implementing their CRM content. As the increases in technology keep relatively everyone connected across multiple platforms, using these measures to garner potential customers and interact with your client base can be one of the most influential measures to not only building your brand but also keeping customers satisfied and engaged with your company. Not only are individuals able to monitor the general public's response to your decisions but social media also allows you to have one-on-one contact with your customers with the rest of the world watching. In the past, these positive interactions may have been shared between only a handful of people and then spread to a few more about their positive experience, but now building your follower base allows these same types of interactions to be broadcast around the world at the push of a button. Benefits The benefits of an effective CRM program not only help to boost a company's bottom line but it also can project exactly what measures will be impactful at adding new clients and customers. Being able to track these movements and see what advertising campaigns are working to drive business, in addition to the ability of interacting with consumers while answering any of their questions - in front of a global audience - are all positive measures which exist in today's world. Having a dedicated program to boost your reach, coupled with scientific data and a tracking method to adjust accordingly are all positive impacts of a well run CRM system. If you are ready to move your business forward by increasing the digital footprint and overall effectiveness of your company, while building or expanding an audience of engaged customers driving to your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms, including forms associated with effective CRM plans, and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Mon, 21 Sep 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4462/Denver-Digital-Marketing-Boosts-CRM-Techniques http://denverwebsitedesigns.com/blog/4488/Creative-Denver-Business-E-Mail-Strategies blog Even a few years ago, having a digital marketing strategy for your business seemed like a far-fetched idea. Maybe some larger corporations were toying with the idea or had even hired or named someone to administer a position but as technology advanced, the needs and abilities associated with keeping up also increased. Today, the ability to spread information across the world happens with the click of a button. Social media has flourished into not only a method for individuals to remain connected, but also as a means by which individuals can address their consumers, build their brand, and share information in an effort to garner new clients and customers. For some, it is their sole method of news and information while businesses have even been constructed following only online and virtual platforms. It's safe to say times have changed and being able to adapt in order to keep up is mandatory - especially for small businesses. One of the first forms of online messaging was electronic mail (E-Mail). A quick review of email history suggests the ability to perform such an action dates back to 1965 but it wasn't until the late 1990's that many people created addresses and began to make use of this newfound ability. Today, the use of email for some already seems archaic with a vast majority of people carrying phones and social media networks access to instant messaging. However, there is still a wide audience of availability for business to utilize electronic mail - cutting costs of sending out or printing advertisements while gaining a multitude of other helpful advantages. Following are some tried and true e-mail marketing strategies which can help take your business to the next level. Personalization One of the key ways to engage potential clients or previous customers is to include personalization. Many individuals will not continue past a message beginning with 'Valued Consumer' or some other generic greeting. Instead, depending on the size or amount of emails to be sent, being able to utilize an algorithm in order to personalize your messages and take advantage of an opportunity to connect with your base. If only a few contacts are going to be made then simply copying and pasting the bulk of information with specific information as it relates to each individual displays even more time invested. Product/Service Updates Another use for email is to make consumers aware of new products or services being offered. While many will already be familiar with your company - either by having signed up to receive emails or already receiving a service - any new additions or changes to your offerings can quickly and efficiently be sent out to an already established customer base. Exclusive Deals If you want to broaden your reach through email or witness a rise in people opting out of your communication measures, then offering some exclusive deals specifically for utilizing the email chain may be helpful. Those who remain or are a part of the businesses email library may be subject to receive deeper discounts than normally found through other advertising methods. This also helps to keep consumers checking their messages from your company while also making them feel important. Customer Feedback Email is another aspect companies can utilize in order to receive customer feedback. By making your contact information readily available, people can access the information and then correspond directly with you. A quick reply can also often aid in helping to quell any unfortunate circumstances or negative feedback. In addition, if the criticism is warranted, then this avenue also opens up a method for reflection and abilities to improve on goods and services being offered. Co-Marketing Opportunity If your business and another have opportunities to join forces in order to target a specific clientele then combining marketing lists (if customer information can be legally shared) in an effort to potentially reach even more consumers is possible. Not only can you draw in new customers but the joint effort also stands to benefit all involved parties. Popular Trends Newsletters receive mix reviews in terms of email marketing, but an effective approach can really help your small business. By informing the targeted audience of popular trends and distributing useful information, while avoiding some common mistakes with email newsletters, businesses can make an impact with their electronic media. Anniversary Reminders Another way to interact with your clientele is to remind them about special anniversary dates which occur throughout the calendar. Not only does pointing out these very specific events, for example: the date they signed up to receive email, first purchase from your company, potential return usage after normal usage or a scheduled event, even a simple birthday wish - provides an off time to make a contact while also highlighting the personalization and attention to detail for your business. These types of contacts are also just another way to show that the customer comes first - using such dates as an opportunity to engage customers without always having to "sell" your product. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. Creating a successful email marketing strategy can assist in growing your client base and potentially lead to more sales and higher profit margins. The experts at Denver Website Designs are here and ready to assist you in reaching the goals of your business today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today! Mon, 21 Sep 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4488/Creative-Denver-Business-E-Mail-Strategies http://denverwebsitedesigns.com/blog/4434/Denver-Digital-Marketing-Strategy--Size-Matters blog The world of marketing has undoubtedly changed over the years and arguably more so in the past decade than ever before. As technology advances and becomes more readily available for consumers, the ability to target specific groups while reaching an increasingly broader audience continues to develop. In the past, especially for small businesses, advertising was limited to a certain geographical area for good reason. Instead of wasting money putting the word out about your goods and services for all the world to see, focusing on those who could drive your business and take advantage of the various opportunities being offered locally was the sole focus. However, as the internet, search engines, and social media improved, so too did the abilities of small businesses to expand their target audience while still supporting the communities they serve. A small percentage of Americans don't use the internet - typically, older citizens who either never mastered the art of going online or lack the technology in order to participate. These elderly individuals may still be reached via television ads but as the number of cord cutting households approaches that of pay TV subscribers, the ability to focus a marketing campaign on a virtual platform continues to grow in importance. However, just as these historic advertising methods have undergone significant changes over the past few years, developing websites and marketing tools in order to efficiently represent your business is also a fluid concept - even within the new online platforms.  How individuals consume their media is transitioning considerably day to day. At one time, large, boxy, monitors and computers took up space in offices and a few homes. These machines were efficient and the gateway into an internet that seemingly put the world at everyone's fingertips and now those same hands are all carrying tiny computers far more capable than their larger predecessors in the form of a phone. Developing a marketing campaign fitting to this evolving landscape takes a lot of work, in addition to understanding how to create consumable content across various different devices. DEVICES Desktop Desktop computers have gotten considerably smaller over time, except for the monitors. While there is no denying the more streamline aesthetics of a display, the sheer size of viewable area continues to expand and it is on these screens which a majority of websites are developed to be seen. Able to offer a television like display, these monitors continue to function as intended, offering a cinematography style experience but ensuring your audience can also enjoy the same functionality on other devices is critical to success.  Tablet Touch screen technology is another aspect that has gotten considerably more reliable over the past few years. As this concept gained popularity among phone users, the development continued and has extended into tablets of various sizes which also offer a quality experience. Essentially a screen-only, having your information correctly displayed among the wide array of consumer size choices available is critical. Phone Similar to the tablet, formatting your information in order to be both functional and appealing on smaller screens is growing in demand. As more and more individuals elect to participate in a majority of their online experience via the phone, ensuring this information is properly displayed, while being able to transition from portrait to a landscape orientation is important. OPTIONS Responsive One key to development is a responsive system. With this method the information being displayed manifests itself to fit onto any size screen. From a phone to the desktop and anything in between, users see the same information but the text and other details of a site are either large or small based on the platform from where they are being viewed. Adaptive Adaptive web design involves two distinct layouts over each platform. For the desktop, consumers experience the site as they always have but when viewed on a phone or small tablet, the information is essentially condensed. This allows for the same information to be displayed on both without worrying about the size becoming too reduced in order to be legible. Mobile Opposite is a mobile first approach which focuses specifically on smaller screens and those who will be accessing the site via a phone. This is user friendly for those on the go but can be difficult to navigate or receive the same information when attempting to reach the same content from a desktop computer. SOLUTION Visitors/Audience Knowing your audience and how they will be accessing your company's information is critical in order to develop a website and marketing strategy to fit their needs. If your consumers are typically accessing information via phones, then either an adaptive or mobile approach may be warranted. However, if you are dealing with consumers who can be found on desktop or laptop computers, then a responsive outlook may be best. Regardless of the decision, understanding that as times progress, having a mobile site is becoming increasingly popular. If you are ready to move your business forward by increasing the digital footprint and effectiveness of your company, while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 19 Aug 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4434/Denver-Digital-Marketing-Strategy--Size-Matters http://denverwebsitedesigns.com/blog/4411/Denver-Digital-Marketing--Website-Analytics-to-Watch blog Word of mouth advertising has always possessed an important aspect in driving business simply because most people who are interacting share some type of common relationship. From family, friends, acquaintances or even individuals in search of the same service or product - people have always been willing to share their opinion on various items and the care they receive. These impressions often lead others to either seek the same services for similar needs or completely avoid a particular company due to another's less than optimal experience. Today, the same type of marketing exists but with the rise of the internet, social media, and constant communication, not only can consumers share their experiences with relatives but the entire world. These opinions, whether arrived at with all of the facts or not, have the potential to make or break a company. With over 4 billion internet users across the globe and millions in North America, ensuring your small business or company has a strong digital footprint is not only important - it's mandatory. Targeting your specific audience and being able to reign in potential consumers from this large pool of opportunity takes a plan. For many, outsourcing these initiatives is the best option so those who are responsible for the product, service, or company can continue to develop their business and simply reap the benefits of a well executed digital marketing campaign. However, understanding a few simple analytics will not only aid in deciphering any received reports but also prove the worth of delegating such an important part of the business. Sessions - New and Returning As the centerpiece for your online presence, a web page is the home base for all things internet related. While there are still plenty of benefits of operating on social media, having an established corner of the internet specifically dedicated to your business is critical. Sessions are used to measure the number of visitors who reach this point within a specific timeframe. While there are a number of other factors to be evaluated, these visits show how many times someone lands on your site.  In addition, these figures can often be broken down into both new and returning clientele based on certain measures. By properly analyzing these two differences, not only can an owner establish if their content is bringing people back to the site but how well advertising is working to draw new potential clients in order to make them aware of what is being offered. Traffic No owner wants to find out their website traffic is dropping because this could lead to a decline in production. However, establishing precisely what the numbers are and how they are impacted by changes on the site is an important concept to follow. Typically broken down into various channels, which display how an individual arrives at your page, these factors also assist in ensuring that your digital footprint and marketing campaigns are running efficiently. From search engines, to back links on other pages, and even those directly typing in your specific web address - knowing and understanding where your audience comes from is beneficial.  Bounce Rate Think of bounce rate as the ability to keep someone engaged on your content. Measuring the number of people who simply arrive on your site but then leave without going further, this can indicate a lack of interest or design. It is also a measure which can help to further understand the patterns of other numbers. Paid advertising via search engines may help to increase both traffic and session numbers but if the results are also a high bounce rate, then the content once they arrive isn't keeping them entertained.  Conversions Conversions are a key figure on any website, measuring the number of true interactions. Leaving a comment or product review, filling out a survey, purchasing an item, scheduling a service, signing up for a newsletter or to receive emails - these are all measured conversions for your website. In addition, many of these items can also be stored elsewhere with links on the homepage, ensuring that other analytics are increasing with merit. Creating an interactive and engaging site is important because if conversions are down, it is likely sales will follow. Page Views Consider these as a slide show counter. For every page an individual lands on within your site, the number increases. By analyzing these figures owners can see exactly which portions of the site are receiving the most traffic and where consumers are spending the majority of their time. A spike in certain areas could display a tendency for one product to be outperforming another, which offerings are drawing the most interest, or what customers would like to see more of in the future. Devices Another metric to keep an eye on displays how individuals are accessing your page. While this may seem trivial or unrelated at first thought, a deeper analysis can reveal potential areas for improvement. As technology continues to advance, many people are accessing more information via a mobile device, however, typically the content portrayed on a cell phone screen is different from what can be discovered using a desktop computer. For this reason, if one of the numbers is skewed in comparison with the other, then perhaps the lower device's content could benefit from more development to ensure that users are receiving the same experience no matter how they access your information. If you are ready to move your business forward by increasing the digital footprint and effectiveness of your company, while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 06 Aug 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4411/Denver-Digital-Marketing--Website-Analytics-to-Watch http://denverwebsitedesigns.com/blog/4365/Content-Marketing-Leads-to-Increased-Traffic blog The ability to have individuals find your business once focused on word of mouth referrals and recommendations from friends and family. Someone that somebody knew would utilize your company and if pleased with the goods or services received, they would tell the next person about their experience and if that individual needed something similar, here they came. Growing a customer base organically often allowed companies to expand at a reasonable rate as the pool of potential candidates for a business deal grew at a manageable margin. Especially for local companies and those neighborhood stores or services which have established themselves into a particular neighborhood, town, city, or even state - the ability to increase production and profits came through getting the word out about their goods and services.  Advances in technology have changed this tried and true game plan to some degree. While the ability to continually offer goods and services worth sharing from one satisfied customer to the next still exists, web marketing growth statistics point towards a major increase for online sales and advertising in the coming years. At the push of a button, companies - even local and small businesses - can reach thousands of potential customers. Generating this traffic and ensuring your content reaches potential new customers and clients is key. Fortunately, there are content marketing specialists which can aid in your ability to advertise and get the word out on products, goods or services which you offer. Following are just a few of the ways, this type of content can lead to landing increased eyes on your sites and services - allowing for the potential of more business and thus, profit.  Blogs Blogs are one of the best ways to enhance your businesses ability to rank when customers perform internet searches for related goods or services. For example, if you are a small auto repair shop and someone has car trouble, they may search for "auto repair shops near me" or "towing services" - something of that nature. While you may be the best around, if your company doesn't show up to this particular person then they may use someone else.  The effects of blogging on businesses are plenty, including an ability to frequently update your page with new information without having to routinely change formats or layouts. These modifications keep your site from being dormant, in addition to allowing for updated information and potential newsworthy tidbits for both your loyal customers and new found clients. Backlinks Backlinks are essentially secondary links to your particular home page. Instead of having someone find your site by simply typing in the physical web address, individuals can access your information through another source if they click a link which happens to be attached to your address.  These secondary connections are not only important when search engines comprise a list of potential results for a specific search but they also help your page to generate more traffic through alternate methods of connectivity. Increased informational content provides other users a deeper pool of information from which to find sources and perhaps link into your page. Then subjects who are looking at one site may click a link to yours, helping to set your page, information, and business apart from the competition. Referrals Just like old school word of mouth referrals, having someone who has enjoyed their experience with your company share that information is critical to building and maintaining a solid core group of customers. The good news is that online these types of interactions can be spread rapidly and to people who the initial subject may not even know. In the past, typically word spread through friends and family but with the rise of internet and social media, the far reaching impacts of a quality referral knows no end. Likewise, a negative experience can also travel fast but proper interaction from a business standpoint and ability to show care and concern if/when something isn't handled properly can also impress consumers. Social Media Social media impacts on brand marketing continue to skyrocket. Not only does this type of marketing allow you to reach an enormous amount of potential customers but utilizing certain contests, advertising methods, competitions, etc. will not only get people talking about your business but it can also drive sales. If the website is home base, then consider social media campaigns the recruiters - going out online in an effort to drive traffic back to your store or business.  From product reviews to personal experiences, having a recognizable social media presence and attention to response times can greatly increase your traffic flow for the main site - all while generating potential new customers and consumers. Search Engines There are multiple different search engine options available for the general public but some are more utilized than others. Knowing what metrics play an important role in advancing your business to ensure it is given consideration when potential clients search for related topics can help out substantially. Understanding the critical role Search Engine Optimization (SEO) plays in helping to build an online presence for your business is important. As more and more individuals begin to frequent your home page, get referrals, interact with social media, and create backlinks to your content - the better off your business will be as its customer base grows. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Mon, 20 Jul 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/4365/Content-Marketing-Leads-to-Increased-Traffic http://denverwebsitedesigns.com/blog/2771/Denver-Business-Web-Design-Trends blog Ever since the internet was first invented, the trend toward more of an online presence has been barreling forward and gaining momentum. From individuals now paying bills, receiving mail, and keeping up with friends and family to businesses advertising, while completing sales and shipping - the online world has displayed exponential growth. As 2020 continues, this same trend is being pushed into overdrive as a global pandemic forces many companies, municipalities, and schools to continue working from home. Expanding the online capabilities of different organizations, especially businesses attempting to continue generating cash flow during these trying times, an online marketing and social media presence is seemingly more important now than ever. As businesses seek to receive the benefits of online marketing, there are some major new trends which are setting the standard for web design in the future. Setting yourself apart is important, but the benefits of strong search engine optimization (SEO) are also relevant to keep new clients and customers finding your site. Establishing a loyal fan base can be difficult but with a strong social media presence, relevant online marketing, and the incorporation of these leading trends can aid in helping to keep your business moving forward. While a complete branding overhaul isn't necessary, especially if you have already instituted some recognition within your market, the utilization of these themes can help take your business website to the next level.  Video Information is readily available for almost anyone at the push of a button. As public consumption for gathering the details of a product, good, or service continues to trend toward needing immediate feedback, the likelihood of deeply researching something lessens. This is where short, quality videos, either demonstrating a product or promoting a sale can be extremely beneficial. Background videos on a homepage can also play an important role in providing a quick glimpse into exactly what your business is offering or help draw them in to continue the needed research on your company. 3D Images Simple clip-art and generic images are quickly becoming a thing of the past. While there are still instances where these can serve a viable purpose, the current shift is toward more futuristic looking graphics and 3D images. Grids A long standing design staple, grids are not going anywhere in terms of web design. Orchestrating the layout of information across a page is extremely important and grids can help to ensure that spacing and the content created looks appropriate on each and every medium. Creating something that will easily transition or at least be accessible from a computer monitor, laptop screen, tablet, or phone is not only efficient but extremely user friendly.  Bold Print Using bold print has always highlighted a specific word or phrase but not this concept is spreading to entire statements and paragraphs. Depending on what is being said - whether it be a company slogan, name, or product - the implementation of a bold print can help to draw attention to the details. Not only will this catch someone's eye, but it also puts the focus on a particular point in the page which can help owners navigate customers through their website experience. Dark Design In a shift from light backgrounds with dark text, darker designs and specifically, dark mode, is a 2020 design trend. Not only does this theme make the information appear more bold and blazen, but it can also help to engage users for longer time periods. With the darker background and white or light colored text, those who are interacting with the page can focus longer while navigating your content and learning about your business's offerings. Minimalistic In a shift from incorporating a lot of information, details, links, and ads on your page, the new trend is to take a minimalistic approach. A simplistic approach can not only help to make your site easy to navigate but the few words, phrases, or links which are offered can be offset with bold text and perhaps a video background. Combining many of these new trends can aid in your presentation and it seems like now more than ever - less is more. Accessibility As information transcends devices and platforms - phones, tablets, laptops, desktops, and social media apps - the ability to access your specific website in a relatively similar fashion should also be prevalent. Using these effective coding and links can also make your business more friendly to consumers across the board. Voice Recognition Another attempt for creating a user friendly concept and trend toward 'quicker access', is the implementation of voice recognition technology - especially on a phone platform. This keeps users handsfree while searching your site for different areas of interest. Photography In addition to the shift from generic art images, the use of actual photography is growing in popularity and effectiveness. By displaying actual images of products or work experiences, potential clients can get a first-hand account of what to expect from your business. Interaction Smart programming or the use of someone monitoring all sites can help to make your website even more user friendly. By either having a live person or program respond to specific inquiries via an available portal, consumers can have their questions answered almost immediately and then proceed to either buy or schedule a product or service without ever having to leave your page or submit any forms. If you are ready to move your business forward by increasing the effectiveness of your company website while building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 10 Jun 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/2771/Denver-Business-Web-Design-Trends http://denverwebsitedesigns.com/blog/2390/Creative-Denver-Business-E-Mail-Strategies- blog Even a few years ago, having a digital marketing strategy for your business seemed like a far-fetched idea. Maybe some larger corporations were toying with the idea or had even hired or named someone to administer a position but as technology advanced, the needs and abilities associated with keeping up also increased. Today, the ability to spread information across the world happens with the click of a button. Social media has flourished into not only a method for individuals to remain connected, but also as a means by which individuals can address their consumers, build their brand, and share information in an effort to garner new clients and customers. For some, it is their sole method of news and information while businesses have even been constructed following only online and virtual platforms. It's safe to say times have changed and being able to adapt in order to keep up is mandatory - especially for small businesses. One of the first forms of online messaging was electronic mail (E-Mail). A quick review of email history suggests the ability to perform such an action dates back to 1965 but it wasn't until the late 1990's that many people created addresses and began to make use of this newfound ability. Today, the use of email for some already seems archaic with a vast majority of people carrying phones and social media networks access to instant messaging. However, there is still a wide audience of availability for business to utilize electronic mail - cutting costs of sending out or printing advertisements while gaining a multitude of other helpful advantages. Following are some tried and true e-mail marketing strategies which can help take your business to the next level. Personalization One of the key ways to engage potential clients or previous customers is to include personalization. Many individuals will not continue past a message beginning with 'Valued Consumer' or some other generic greeting. Instead, depending on the size or amount of emails to be sent, being able to utilize an algorithm in order to personalize your messages and take advantage of an opportunity to connect with your base. If only a few contacts are going to be made then simply copying and pasting the bulk of information with specific information as it relates to each individual displays even more time invested. Product/Service Updates Another use for email is to make consumers aware of new products or services being offered. While many will already be familiar with your company - either by having signed up to receive emails or already receiving a service - any new additions or changes to your offerings can quickly and efficiently be sent out to an already established customer base. Exclusive Deals If you want to broaden your reach through email or witness a rise in people opting out of your communication measures, then offering some exclusive deals specifically for utilizing the email chain may be helpful. Those who remain or are a part of the businesses email library may be subject to receive deeper discounts than normally found through other advertising methods. This also helps to keep consumers checking their messages from your company while also making them feel important. Customer Feedback Email is another aspect companies can utilize in order to receive customer feedback. By making your contact information readily available, people can access the information and then correspond directly with you. A quick reply can also often aid in helping to quell any unfortunate circumstances or negative feedback. In addition, if the criticism is warranted, then this avenue also opens up a method for reflection and abilities to improve on goods and services being offered. Co-Marketing Opportunity If your business and another have opportunities to join forces in order to target a specific clientele then combining marketing lists (if customer information can be legally shared) in an effort to potentially reach even more consumers is possible. Not only can you draw in new customers but the joint effort also stands to benefit all involved parties. Popular Trends Newsletters receive mix reviews in terms of email marketing, but an effective approach can really help your small business. By informing the targeted audience of popular trends and distributing useful information, while avoiding some common mistakes with email newsletters, businesses can make an impact with their electronic media. Anniversary Reminders Another way to interact with your clientele is to remind them about special anniversary dates which occur throughout the calendar. Not only does pointing out these very specific events, for example: the date they signed up to receive email, first purchase from your company, potential return usage after normal usage or a scheduled event, even a simple birthday wish - provides an off time to make a contact while also highlighting the personalization and attention to detail for your business. These types of contacts are also just another way to show that the customer comes first - using such dates as an opportunity to engage customers without always having to "sell" your product. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. Creating a successful email marketing strategy can assist in growing your client base and potentially lead to more sales and higher profit margins. The experts at Denver Website Designs are here and ready to assist you in reaching the goals of your business today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 14 May 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/2390/Creative-Denver-Business-E-Mail-Strategies- http://denverwebsitedesigns.com/blog/2168/Blogging-Can-Enhance-Your-Denver-Business blog Technology advances have not only enhanced the lives of everyday Americans, but they have also transformed the way companies conduct their everyday business. Through advertising and other methods, the ability to immediately connect with people while distributing information about your product or service in real time has essentially transformed the way many of the traditional aspects associated with progressing a company are handled. Fortunately, there have been many experts continually analyzing the benefits and effectiveness of these newfound characteristics, in addition to the impact each has had on the current state of advertising and information distribution for companies. The advantages of using social media marketing has evolved into being able to present readily pertinent information via an organization's outlet to an extremely wide audience. In addition, the addition of blog activities has also led to small companies being able to compete with their "big box store" counterparts because of a newfound ability for driving traffic to a specific site, targeting precise potential customers, and evolving marketing strategies for maximum benefit. There is no doubt technology has enhanced these characteristics while also benefiting the ever expanding impact of specified ads within the suggested time period. Fortunately, the utilization of blogging can not only assist in advertising your business but also has multiple other functional benefits. Improve SEO Search Engine Optimization (SEO) is one of the most beneficial characteristics of a company's website. The ability to be one of the most referenced organizations when individuals search for corresponding services can be increasingly impactful for a company. Fortunately, blogging allows these entities an opportunity for enhancing their SEO capacity by offering relevant information and digital cornerstones which search engines use in order to rank their corresponding results. Not only can offering blogs allow you to build another informative portion of your existing website but it also helps to increase the probability individuals will find your services when searching for related information. For example, suppose a homeowner wishes to replace his/her existing windows in their home. Before even looking for local companies or asking friends and family for advice, odds are now they immediately pull out a computer or phone and search for something like "replacement windows cost" or "benefits of replacing my windows" - if your company offers this service and location services are being utilized, then obviously having your company appear at the top of their results list is important - strong SEO increases the opportunity for this to occur and having blogs related to a similar subject can have this potential future customer calling your company in minutes.  Build Trust Knowing how to build trust with your customers is one of the most important concepts a new business owner can grasp. Within today's market, doing so is largely resolved to having a digital imprint worth gaining a potential customer's attention. One way to build this is with adding blogs to your website. Not only does this allow those searching for relevant information to find helpful and informative snippets of material but it also presents itself as a professionalism and can separate you from any competitors. Sharing the latest news and information related to current topics in your field allows customers and clients to not only trust your business for their needs but also potentially revisit your site for further information at a later date. Gain Exposure Both increasing your current SEO and building trust helps for your organization to gain valuable exposure. With so much information available at simply the push of a button, ensuring your company rises to the forefront is critical. Blogs serve as a foundation for building a recognizable brand or organization. In addition, the metrics behind such use are measurable and comparisons can be made to see how exactly the new portion of your site is being utilized to enhance traffic flow and reach new clients. Being able to pinpoint certain data and see exactly what is working, in addition to making corrections where needed, can not only help to progress your business but ensure that it stays relevant, productive, and profitable well into the future. Backlink Creation Blogs are one helpful way to build backlinks for your website. Not only does the creation of this content help to increase your SEO while benefiting your services and website but it also may drive new clients to your business. If you have relevant content created on your site then others may begin to link their materials back to your blogs and information. These methods serve to not only enhance the appearance of your website but also increase the traffic flow gained from using blogs for your business. Create Interaction Customer feedback, whether positive or negative, can be beneficial to a company. Being able to adapt and learn from potential mistakes is only a sign of progress and allowing others to view what people are saying about your services in a positive light has the potential to help your business. Word of mouth advertising is one of the most useful forms for gaining customers and trust within a community. Used forever, this was once the only method for individuals to advertise their services among potential clients. Now, instead of having people interact with one another and share feelings about their experiences, these same conversations are taking place digitally. This can be useful for businesses as individuals who once would have had to know each other or have a common friend, can now interact with the source of continuity being the services which your company provides.  If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 30 Apr 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/2168/Blogging-Can-Enhance-Your-Denver-Business http://denverwebsitedesigns.com/blog/1542/Strategic-Advantages-of-Denver-Digital-Marketing-Practice blog Creating engaging and relevant content in order to both promote your business or product and generate new clientele is obviously essential to any business making money. Doing so not only helps to expand your customer base but it also ultimately leads to generating more sales or service calls which can increase profits. A model for any successful business, the ability to always expand on this effort and then apply the increase in funding where appropriate eventually leads to a business becoming solvent and truly making an impact in their respected market.  Historically, this was traditionally associated with word of mouth advertising before media outlets allowed companies to reach even more individuals. Still, the advertising market is constantly changing and once a plan was put into place there was typically no editing of the contents unless it was pulled completely. As more modern technology was introduced and grows, even today, the benefits of a digital advertising tool, website, blog, and other online components are changing the game. In fact, the current world situation has seen that many companies are turning to digital marketing in order to survive. For some this has been an ongoing strategy, not only for survival, but to thrive. Opposite, other businesses are just now becoming introduced to the world of online advertising and its wide ranging benefits. Regardless of company size or where you are on the journey to digital marketing, there are distinct advantages to utilizing this forum. In fact, online marketing and advertising has actually allowed smaller organizations to compete with big box stores or companies who may share a similar client, customer, or product source. Accessibility One of the most advantageous features of online marketing and advertising is the concept of accessibility. When only print ads were being used, companies could attempt to target large numbers of potential clients but this involved picking and choosing where and when to place their marketing strategies. Digital media allows for quick and immediate access availability but there is still a process in place to ensure specific clientele are targeted and receptive of the material being produced. Not only is the accessibility of the advertising beneficial, but the content development can also be accessed by whoever is specifically responsible for generating the content. Assistance in this area can ensure your marketing strategies are not only on target but that each is also received and accumulating tangible results to assist and help grow your business. Interactive The value of social media extends well beyond the ability to put a single ad in front of a potential client. While this is also beneficial, creating and generating engaging content is the goal and will produce more desired results. Once this information is ingested, having someone share it out among their followers and friends can allow your brand recognition to grow exponentially. While not only good for print ads, companies can also utilize social media in order to communicate directly with their consumers. Answering questions, offering specials, or simply providing some informational content is a good use of the interactive measures associated with making customers feel connected to your specific product or service. Relevant Being capable of customizing the content in order to not only target certain groups of people but also constantly change the material is also important. While print ads may lose their relevancy over time or be generated for whatever popular culture is enthralled with at a given state - digital marketing can change form and shape in an instant to maintain the relevancy of their message. This ability allows minor changes to a common thread in order to maintain the impact of a certain message or advertisement. Lasting Another goal of a successful marketing strategy, especially in the digital space is to generate evergreen content with compounding results. Evergreen materials continually draw interest and cover a wide variety of topics that are not only prevalent at the current state in time but remain relevant for an extended period - hopefully forever. Generating this type of content can help to ensure viewers and potential customers will always land on your company when in search of a relevant service or product. Essentially there is no expiration date on the evergreen content created which will aid in expanding the reach and results of a marketing strategy.  Reach Depending on your company specifics and targeted clientele, generating content for individuals to receive through quality Search Engine Optimization (SEO) and social media can push your brand name to the top of everyone's list. Doing so requires a quality and strategic approach but having a plan and following through with consistent and meaningful information is a good start. Facebook averages 1.62 billion users every day, that's a lot of eyes to grab but getting even a portion of the desired audience can help your company benefit. While the end result is to provide a quality service for individuals, generating buzz and building a client base can be essential building blocks of formulating a strong and successful business. If you are ready to move your business forward by increasing interactions with customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 09 Apr 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/1542/Strategic-Advantages-of-Denver-Digital-Marketing-Practice http://denverwebsitedesigns.com/blog/1500/Denver-Digital-Marketing-Acronyms-To-Know blog Marketing and advertising for small businesses has changed significantly in just the past five to ten years. Gone are the days of retail catalogues and the ability of big corporations taking over goods and services due to their significantly larger marketing budgets. While this may still exist within certain realms of the corporate world, the onset of social media and rise of the internet have at least served to level the playing field, especially locally, to some degree.  Strategies have always been important and influential in advertising, but now more than ever these need to be cultivated in order to target and land specific consumers. Given the amount of phones in the world and people's tendency to interact with social media, the ability to reach these potential clients is more accessible than it ever has been and can serve a business well when both executed and marketed correctly. In addition, generating relevant content for your web site can greatly increase your online presence and if administered correctly, influence precisely where your company or business relates when potential customers or clients search for services that you offer. By understanding how these operations work and properly maintaining your sites, the end results on sales and building a client base can be favorable. However, as with almost any other area of life today there are a handful of acronyms which need to be understood and utilized in order to function in this space. Following is a small example of some common terms which are prevalent in digital campaigns and the online world of marketing today. SEO - Search Engine Optimization Search Engine Optimization (SEO) is the method by which these devices organize and rank results for users. Whether you use Google, Bing, Yahoo, Ecosia, DuckDuckGo or any other available search tool, websites are generated based on your search keywords and a number of other factors. Each system uses its own algorithm to sort results and while there are many ways to get a top ranking for your business, these need to be executed properly in order to see results. Getting your business offerings and site to land within the top few results - each and every time a potential consumers searches for a related product is the goal. Understanding SEO and ensuring your content is cultivated to produce these results can help drive consumers and any potential clients to your site directly. SERP - Search Engine Results Page This term relates to the results pages generated from searches executed on related platforms. As business owners, it is important to have your company appear early on these lists in order to ensure your name and service offerings get in front of potential clients. B2B - Business to Business This acronym can be used for a variety of different situations. While most commonly referred to transactions which occur "business to business", it can also indicate marketing strategies or other cooperative efforts which may be used within the workplace. Correlating sales between two companies is also referred to with the preceding acronym. This helps to differentiate between types of transactions and which are being consumer led versus different cooperate exchanges. B2C - Business to Consumer Opposite is the business to consumer (B2C) model which tracks the sale amounts from a particular company specifically to their customers. Keeping a close eye on these models as the marketing strategies shift can help to determine exactly how effective these measures are at being completed. As marketing and advertising strategies shift focus, tracking the B2C numbers should correlate with a successful marketing tool. Used for a variety of different measures, finding the reasons for increasing or decreasing B2C transactions can be key to running a successful business. E-Commerce - Electronic Commerce The term E-commerce relates to business exchanges which take place electronically online through use of the internet. These have continued to grow in recent years according to the U.S. Department of Commerce, accumulating over $600 billion in sales during 2019. E-Mail - Electronic Mail While the use of electronic mail (E-mail) may not be as prevalent given the rise in instant messaging, text messaging, and other communication savvy apps, there is still a market for utilizing such communication. In addition, the cost of e-mail versus physical mailings is significantly cheaper and once an established database of clientele is on file, getting promotional materials and other useful information out to a specific audience can be accomplished with ease. CRM - Customer Relationship Management While Customer Relationship Management (CRM) has always been an important part of any business model, the isolation of such a term and strategies specific to carrying out and improving these measures is relatively new. Built out of a result from being able to generate measureable marketing strategies instead of just simply relying on print advertising, companies can now focus their efforts and track how different pitches and ideas relate with their current and future clientele. If you are ready to move your business forward by generating new and relevant content, gathering informative feedback from customers, all while building campaigns to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 25 Mar 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/1500/Denver-Digital-Marketing-Acronyms-To-Know http://denverwebsitedesigns.com/blog/1395/Denver-Digital-Marketing-Strategies-for-2020 blog Advertising and providing information to clients or prospective customers for small businesses can be an extremely daunting task. Especially when first starting out, the focus often remains on a bottom line and getting businesses up and running while understanding there is a need for marketing and advertising to help drive sales. Not only are these individuals faced with organizing and creating relevant content for their consumers but they are also often competing against larger corporations with much more funding and experience in executing such plans. The key is being able to tap into the specific market where you can balance the cost of marketing and advertising with a profitable return. Fortunately, there are new metrics available which can monitor such progress and display, in turn, the benefit from providing available and relevant content to customers everywhere - but most importantly, via the internet.  This has been a major shift in focus from past methods of execution. Previously, those who were advertising had to reach out and find their clients. Put up ads and displays in hopes that they could saturate the market so enough customers would find their services and become loyal customers over time. This has shifted to a world where consumers are able to find the services they need at essentially the push of a button, creating a world where owners can reap the benefits of online advertising and relevant content. However, it remains important that businesses utilize their advertising campaigns efficiently in order to ensure that when a potential client is searching for related ideas, their business is where they land. By creating targeted marketing strategies and being able to focus on specific clientele, small businesses are able to compete. Luckily, there are multiple relatively inexpensive means for businesses to expand their current reach. Search Engine Marketing Search Engine Marketing (SEM) is an option for businesses where they pay companies in order to appear first in the line of results from potential clients. A consumer has a need or want, sits down at the computer and types their wish into a general search. The corresponding results are computed using a plethora of algorithms but businesses can pay to increase the perceived relevance of their services. This can also be accomplished through gearing a small business website toward potential search results with relevant SEO (Search Engine Optimization). By adding data, figures, and content to a website, the propensity for consumers to find your specific business is raised considerably as they search for what you are selling or the service provided. Both can be important components of a successful marketing strategy for businesses. Local Review Marketing The benefits of customer reviews are plentiful. Not only can these additions help to improve the SEO of your site but they also offer effective "word of mouth" advertising. Before the internet, people relied on recommendations for goods and services from reliable sources in order to find where people would spend their money or seek help. One person would tell another about a quality job that was completed and that person would seek a similar experience. Once finished, they too would share with someone else and the cycle continued until a solid reputation had been built about the company at hand. Online reviews allow individuals to share similar experiences and help to "spread the word" on interactions with your business to everyone who is interested. Even negative reviews can be helpful when corrections are made or a commitment to addressing these actions is shown and available on the site.  Social Media Marketing Social Media Marketing is another key aspect that has risen considerably in popularity in recent years. While the benefits from this type of marketing allows advertisers to generate content for those who subscribe to their specific channels - creating relevant content can help to engage one's audience and build a substantial base. The idea is to not only provide entertaining material but also generate these interactions into sales and opportunities for commerce. Targeting specific audiences and perhaps subscribing clients to follow all available forms of social media during a sale can help to build a base that not only helps to spread the word about your business offerings but creates repeat and new clients over time.  Email Marketing Despite the rise in social media, text exchanges, and an ability to communicate almost instantly with either individuals or groups of people, there remains a marketing strategy for email. Communication is key and while social media can be an important component to the overall marketing strategy of your business, there remain some tried and true methods available. Email communications are a great way to update clientele about specific events, potential sales, or other general occurrences within your business. In addition, well timed correspondence can drive growth and make an economic impact on your bottom line. While you don't want to overload customers inboxes with spam, a notification every now and then about a particular service discount or item can lead to rising sales for your business that may not have otherwise been available. If you are ready to move your business forward by gathering informative feedback from customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Thu, 27 Feb 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/1395/Denver-Digital-Marketing-Strategies-for-2020 http://denverwebsitedesigns.com/blog/1330/Denver-Content-Marketing-Targets-Perfect-Audience- blog Starting a business can be a trying but fulfilling opportunity. Getting everything off the ground and the doors open, whether figuratively or literally, can feel like quite an accomplishment as you have worked to get everything organized and in line to prepare for the upcoming adventure. Paperwork has been completed, forms filled out, prep work accomplished and depending on the specific nature of your venture - inventory has been collected, sorted, and potentially is ready to be dealt with accordingly. All of these features help to prepare an individual or group with the necessities to begin the initial process but keeping that same business open and operating, while also creating a steady and relevant source of income for any owners and employees, is the ultimate goal. In order to accomplish this aspect, it takes specific advertising and marketing strategies to ensure your company is reaching its target audience. While some available media offers a general outlet to provide informative knowledge about your business or trade, this process is essentially like walking around in public aimlessly yelling the same ideas over and over. A lot of different people will be hearing what you have to say but only a handful are really listening as it eventually only resonates with a few. Instead, a more targeted marketing concept, known as content marketing, can assist in taking your business venture to the next level while helping to reach a standard of profitability for your organization. Each of the following benefits to a successful content marketing strategy can help to truly make an impact on any funds being utilized for advertising. Instead of feeling like you're wasting hard earned money while getting little in return, consider implementing this strategy to focus your funds while generating desired and more specific results. Specific This type of marketing is the exact opposite of randomly displaying billboards, putting ads in print media, or generating rarely played radio spots. While these advertising tools do have some merit, in particular for larger corporations, the average small business owner cannot equal the cost of such ventures - especially in the case of no guaranteed revenue in return. A content marketing campaign can target a specific audience that utilizes your goods or services. Get out the information to people who care about what you have to say or are looking for your particular services. Doing so can make you feel at ease about who is receiving your advertising, knowing they are generally interested in what you have to offer. Informative Not only do you need these ideas to feature a prominent product or quality service but offering informative concepts is also a key marketing strategy that can be easily addressed. By generating ideas and concepts relevant to the general business practices, owners are able to reach a wide array of potential clients who are searching for your specific opportunities. Don't limit yourself, or your business, by not providing a well rounded approach to your advertising methods. Direct Many consumers begin the search for products or services they need online, with a short time frame for execution. This is unlike in the past when print media or television ads were the sole outlets used to reach the masses. The internet has opened the door for small businesses to find success and compete with big-box stores and larger corporations in multiple areas - if used properly. SEO and content marketing work together to fuel your online success and information can be targeted directly to potential consumers. Having a successful content marketing strategy can help customers find you, instead of the other way around.  Valuable Generating valuable content is a key component to any successful marketing or advertising project. If your time is spent generating information and ideas that individuals and specifically, your target audience, don't find relevant then its use can be more detrimental instead of as intended. Putting something out of worth, that can influence and educate your clients and potential customers, is more important and should be the target of any successful campaign. Measureable In addition, not only does content marketing offer each of these particular benefits specifically raising the game for small business owners but it is also a measurable form of advertising. Instead of not knowing just how well your strategy is working, except for noting bottom line sales after any particular attempt, new metrics can be utilized to display just how effective each different spot has been - both initially and over time. Common analytics can notify owners of post interactions with your content, shares, views, and other components that typically result in profitability - the ultimate goal. Adaptable If you find the information being put out is not producing the desired results there is also a simple solution when incorporating content marketing applications. These forms of media are often generally adaptable and can be very easily configured or changed once they have been implemented in order to either refocus on a different target audience or reconstruct an entire approach all together. Doing so is something that once wasn't available to business owners and due to the nature of all results being measurable - knowing your money is being spent to successfully advertise, is important. If you are ready to move your business forward, then take your marketing campaigns to the next level by generating increased exposure for your homepage, getting new eyes on your information, products, and services, all while grabbing more customers or clients. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!    Wed, 12 Feb 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/1330/Denver-Content-Marketing-Targets-Perfect-Audience- http://denverwebsitedesigns.com/blog/1287/Customer-Reviews---why-they-matter blog Whether you are a small business just starting out in practice or an established service with years of experience there are always ways to improve. By being able to evolve and adapt with change, larger corporations have found ways to withstand the test of time and the same can also be true for hometown businesses. However, even though there may be tried and true methods for these establishments, one of the most beneficial components today involves the opportunity to advertise and generate marketing campaigns via the internet. Social media, in addition to well designed and directed e-commerce ads can help boost nearly every aspect of your organization. Despite these advantages, feedback may be the most important skill available for those in decision making positions. In fact, allowing customers, clients, and consumers an opportunity to share their feelings and thoughts on your products and services can really increase the overall effectiveness of your company. These comments serve to not only connect your business with consumers but also allows multiple other available benefits. Consider each of the following positive impacts from adding customer feedback about your business onto your site for everyone to see. Improve SEO Search Engine Optimization (SEO) is the ability to formulate different components of your content in order to make it available when users are scouring the internet for relevant topics. By formatting your site or blog posts to include specific words and other key algorithms, more traffic will be driven to your site, improving exposure and drawing more clients and business to your operation. Offering feedback and client interaction is one component of this optimization. While the formula for getting your site to rank is always changing, offering the opportunity for customers to leave their comments, leads to interaction and others reviewing your content to see what comments are being left. The benefit has been so great that even many sites not offering products or services still have opportunities for individuals to comment on the available information. Build A Reputation Once reviews are launched, the content can help your business build a reputation within a particular market. People trust online reviews and all feedback, both positive and negative, can aid in your business practices. By establishing a rapport with your clientele, not only are you able to offer explerary service but you can also boost confidence in buying with your clients. Doing so will help spread the word of your goods and services. Just as word of mouth used to be the only method for consumers, the modern age has transformed individuals abilities to communicate with one another and the businesses that they use. Make Improvements Negative feedback can often be turned into a positive for your site. While the occasional displeasure lets consumers know you are operating in the real world, it also provides opportunities for self reflection and analysis. Depending on the reasoning behind a clients displeasure, many feedback systems allow for owners of the site to respond. This allows others visiting your forum to see that you are either addressing the issue or have already resolved a conflict. Once a dissatisfied client has had their problem resolved they may be willing to change an initial derogatory comment. Doing so gives others the impression that you are committed to providing a quality service for each and every consumer - a key aspect in orchestrating growth for any business. Build Confidence Positive feedback can also boost your company's performance from either side of the operation. Customers see these quality reviews and become confident consumers because of the proven track record displayed through customer feedback. However, these aren't the only individuals who are witness to the impacts being made. Depending on the nature of your business, workers also see these same interactions. Positive impacts and the appreciation of a job well done can help to boost the work environment around your company. Not only can reviews build confidence in your goods and services but also in your employees, resulting in a win-win situation through a relatively simple task. Spread the Word Feedback and reviews can also help spread the word about your products or services. In the past, businesses relied on a positive experience with clients and hopes that they would then in turn spread the word to friends and family about their experience. The same is still true today but online feedback greatly expands the impacts of this opportunity. Prior to even examining the goods and services of a business, consumers often go straight to the reviews and see if they can expect a quality experience. If not, they then move on to another site looking for good results they can trust. If they do find positive reviews however, then they are more than willing to commit and then leave comments about their own interactions. Doing so then expands the amount of content available for others to find, creating a quality cycle of convenience for owners and the potential to grow their business through these feedback opportunities. If you are ready to move your business forward by gathering informative feedback from customers and building content to drive newcomers toward your site and services, then you've come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!   Wed, 22 Jan 2020 06:00:00 GMT http://denverwebsitedesigns.com/blog/1287/Customer-Reviews---why-they-matter http://denverwebsitedesigns.com/blog/1131/Why-Designing-Your-Own-Website-Isn-t-the-Best-Idea-From-Your-Denver-Website-Design-Company blog In 2019, there are plenty of tools available to the average business owner that allows for accessible and easy-to-use options in terms of increasing one's web presence. Squarespace, Wordpress, and other alternatives provide an easy on-ramp for amateurs to dip their toes into the world of web design, providing simple templates that make the act of creating a slick website seem to be within reach of anyone. And while these sites are sure to be a fine option for many people looking to create a placeholder site that will be sufficient for a simple website, bigger companies will not want to rely on these types of sites to gain them a larger audience. Here's why designing your own website is not the best idea from your Denver website design company. There are Things You Will Miss When Creating Your Website It can be easy to think that you will be able to waltz into the world of website design without having to learn any of the more complex concepts such as SEO, but this would be a serious mistake. You cannot simply rely on the act of creating a website and a Google listing and hope that you will have enough to get by. You need to have a larger understanding of what is required to fully have your website optimized for a larger audience, making sure you will not get hidden in the depths of the search engine's listings. You Need to Make Sure Your Website is Optimized for Mobile When it comes to a well-designed website in 2019, one of the most important things to take into consideration is whether or not your site is optimized for a mobile audience. Most people view the internet on a mobile device, whether it is a smartphone or a tablet, showcasing how important it is for your website to be optimized for this sector of the internet. You might be able to navigate the website design process and be able to create a site that is passable for the mobile audience, but it's more likely that you'll forget to take into account things that will help your website shine. If you are a business or organization committed to reaching the largest possible audience, having a website that is built for a high level of SEO is essential. Simply making a basic site will simply not cut it, as you will not be viewed by search engines as being the most trustworthy or relevant site to those searching for your type of business. The trusted experts at Denver Website Designs provide businesses with the tools and services necessary to reach the broadest customer base, ensuring your company's website is seen and visible. We guide our clients through the murky, often confusing world of SEO to ensure your website makes the greatest impact in the marketplace. Contact Denver Website Designs today to begin the process of optimizing your website today.  Wed, 18 Dec 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/1131/Why-Designing-Your-Own-Website-Isn-t-the-Best-Idea-From-Your-Denver-Website-Design-Company http://denverwebsitedesigns.com/blog/1104/Denver-Digital-Marketing-Business-Benefits blog In any public space - the shopping mall, at the movies, in a restaurant, or anywhere else if you take a moment to look around there's a high probability that you spot someone looking at their phone. Relied upon heavily these days for everything from to-do lists to email and news, the impact social media and the digital age has had on the day-to-day operations of life in general are astounding. Screens are seemingly everywhere, in your pocket, in the store, on gas pumps, on planes, and their worth in addition to the content provided on these devices is only increasing. Similar to how magazine and newspaper ads gave way to television commercials, the ability to drive marketing campaigns in the digital age is revolutionizing the way individuals do business. At the forefront of this revolution is digital marketing and in a relatively short time frame, compared to preceding outlets and opportunities, the ability of this medium to impact businesses is staggering. No matter your business type or trade, digital means of advertising and driving patrons to your outlet can be achieved through this best form of promotional material available on any outlet. While a recent shift from a singular mindset of informative product disbursement to selling an experience has created the "buying a better version of yourself" mindset, the key assets of digital marketing remain constant. Following are five key benefits of digital marketing and why it can greatly impact your business. Affordable Whether you are just starting a new business or have been in operation for some time, understanding the importance of a solid bottom line is critical. Obviously, this measure will make or break your venture so while advertising is also important, getting the most bang for your buck is key. It is here where digital marketing possesses a huge advantage over alternate advertising methods. Not only are the returns well worth the cost of investment but there are other factors related to this medium which when combined with the price make selecting this method an obvious choice.  Target Audience Reaching large amounts of people with your advertising can be helpful but getting the word out to targeted individuals is even more important.  The effectiveness of advertising to your target audience will take your business to the next level. Not only are you now putting information in the hands of numerous individuals but these people are the ones who care about what you are doing. This minor detail can make all the difference in how the results of an advertising campaign are received. For example, if you own a local gym getting news of special rates, exercise classes, and important concepts in fitness out to the community would be great. Not only can digital marketing help you achieve this goal but it can also target newcomers into the area and others who may be temporarily located in the vicinity simply looking for a place to work out while in town. These potential clients are all your target audience at which advertising can be specifically aimed leading to better results. Measureable When electing to utilize other methods of advertising (i.e. print, radio, signs, billboards, etc.) specific gains from advertising may not be noticeable for quite some time. Unless you question each client about where and when they learned about your business, the impact these concepts have is often minimal.  Opposite, digital media offers immediate feedback in terms of interactions and how many times people have viewed a specific ad. In addition, certain links and other mechanisms can be added and traced to show just how people are learning about your business site and other factors. Having the ability to not only trace this information but judge how each outlet is working can be critical to your success and is definitely something not offered with any other option. Adaptable Similarly, if an advertising method isn't receiving the desired results, a quick and efficient change can be easily administered. Unlike other advertising media, which has only the capability to be removed but not adapted, digital advertising can be molded to create the desired results over time. By measuring the analytics and comparing it to other sources, advertisers can ensure they are creating the most interactive content available for potential consumers while managing their campaign in real time. Early Impact An increasing trend is expected to carry well into the future as online sales are expected to outpace brick and mortar stores this holiday season. Not only is this indicative of how things are trending in the world of commerce but it also provides a glimpse about how individuals are finding the things which they need. Instead of going out shopping, consumers more often than not elect to begin their research for items and services online. Searching for products or other information, going online starts the act and it is here where having a digital marketing campaign commonly influences buyers. Having your company, products, or services represented and available is important. If you can be the first to provide what someone is in search of then the likelihood of completing a sale or creating a new customer increases significantly. This not only makes the advertising space an important concept but speaks to the overall effectiveness of a well executed digital marketing campaign. If you are ready to move your business forward and put your marketing onto the next level by generating increased exposure for your homepage, getting new eyes on your information, products, services, and grabbing more customers or clients, the experts at Denver Website Designs are here and ready to assist you today. Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can assist with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Start enjoying the benefits of a successful digital marketing campaign in Denver while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!    Mon, 25 Nov 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/1104/Denver-Digital-Marketing-Business-Benefits http://denverwebsitedesigns.com/blog/896/8-Social-Media-Mistakes-to-Avoid-in-Denver-Digital-Marketing blog Social media occupies a critical place in digital marketing; however, with changing demographics, the constant arrival of new applications, and terms only the tech-savvy really understand, it's easy to make mistakes in executing your social media marketing strategy. Following are the eight worst social media mistakes in Denver digital marketing.  Fail to develop a strategy. Any sustained, promotional enterprise requires a strategy--an outline, if you will--of the how to utilize the tools at hand to their best effect. Plan the message(s) your business will promote, develop a policy for execution, and plan the implementation. Create too many accounts on too many platforms too soon. Quantity does not equal quality. Today's audience on social media values good content. If your business fails to generate good content, posts will go ignored. Too many accounts without proper follow-through also lends itself to abandoned platforms and inconsistency in content generation and upload. The three big social platforms are LinkedIn, Twitter, and Facebook. But your target demographic might prefer other platforms, such a Pinterest, or Instagram. Use the platforms that best serve your industry focus and customer base. Pay for fake followers. Social media leverages the power of peer pressure, especially through reviews and "likes" that validate a product or service. Many social media sites measure engagement rates, which do not include paid reviews and will ultimately downgrade the effectiveness. Experts recommend growing a following through more organic and sustainable methods by implementing a solid plan, setting realistic policies regarding employee feedback to negative criticism, and creating a system for updates. Use social media as an advertising mechanism. If you do nothing but post advertisements, your audience will quickly disappear. Savvy consumers will not read content that offers no value other than to persuade them to part their hard-earned money. Once again, offer valuable information that can assist them in making a decision that best suits their needs. Don't forget to share good information gleaned from other sources, too. Post content too frequently. Moderation and consistency are key. If you post content on a too frequent basis, you risk alienating your audience through bombardment. Your social media marketing plan should include a schedule of content release, not just a list of topics and platforms. Fail to edit. Nothing makes you look like an amateur and degrades your credibility like errors in spelling, punctuation, and grammar. Even if you're a master of the language, it always helps to have a fresh set of eyes review the content before it goes public. Ignore comments. The operative word in "social media" is "social." It's not necessary to respond to every comment received, but it is necessary to respond in a timely fashion. Your responses will show that you pay attention to your customer base, that you're willing to work with them to resolve problems, and that you value their opinions. Fail to measure results. What's the return on investment for hiring that social media director? Is your site acquiring more followers, driving more business? Figure the metrics that will help you calculate whether the social media marketing goals are being achieved and then analyze performance results. When launching a social media marketing plan, remember that results don't happen overnight. Sustainable, organic growth in audience and sales takes time. One or two months' dip in new followers or sales does not justify terminating the program or that plugged-in college graduate you just hired to take advantage of internet-based opportunities. Your Denver digital marketing strategy will benefit from careful planning and thoughtful execution. Denver Website Designs will not only create an engaging website that showcases your business to the world-at-large, but they can take charge of your online promotion with proven SEO strategies, valuable content generation, events, and social media marketing. Contact them at (303) 498-9000 to discuss your business' promotional goals and work out a strategy to achieve them.    Tue, 03 Sep 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/896/8-Social-Media-Mistakes-to-Avoid-in-Denver-Digital-Marketing http://denverwebsitedesigns.com/blog/805/How-SEO-Marketing-Can-Help-Your-Denver-Area-Restaurant blog Sure, your menu is delicious, and your social media game is strong. You even have a trustworthy and reliable staff offering one of the Denver region's best guest experiences. So how come your restaurant's reservations aren't through the roof?   Here at Denver Website Designs we've helped thousands of small businesses across Denver, Aurora, Littleton and surrounds maximize their foot traffic and revenues through the development of a comprehensive SEO marketing plan.   The team here at Denver Website Designs understands that when it comes to getting noticed —whether online or even on the street —competition is fierce for restaurants. Our team of digital marketing experts also understands that many independent restaurants just don't have the time or the budget to devote to creating marketing campaigns, so they rely on diners finding them through word of mouth marketing or expensive listing apps that may cost more than they deliver.   These days, dining guests are largely discovering restaurants and booking reservations through their mobile devices. As such, it's paramount for your cafe, bar, burger, or pizza place that your website is listed accurately, and highly visible, in discoverable in a wide-variety of local search queries.  According to statistics recently released by Google, 43% of all Google search queries are local and 74% of local Google searches are conducted on mobile phones.    So now that we have a better understanding of what Local Search is and why one restaurant may rank higher than another in results, let's discuss how we can influence these results.   As simple as it may sound, the single most important tool to getting your food service business to appear higher in local search results is to create a master document that lists all of the information you will use to fill out business profiles and listings online.    Search Engines are more willing to show your business in local results if all of your information is absolutely consistent across all directories.  Thus, making sure you have an internal document that has all of the correct information is a terrific starting point.  At Denver Website Solutions, we offer clients a wide variety of templates and help you choose the one that's right for your business.   Our firm works with each of our small business clients to develop a long-term branding strategy that's unique to the demands of their business. Patience is often necessary — the best laid SEO marketing plans can take anywhere from 6-to-24 months to show significant results.  It's important to do your research first before starting this strategy.    With the help of Denver Website Designs, your food and dining establishment will be visible in popular directory listings such as: Google My Business, Facebook, Yelp, Bing, Foursquare, Trip Advisor, Yahoo/Yext and Apple Maps.  In our experience these tools can be helpful when used in combination with your own manual effort to claim and correct listings that these tools may not have access to.   Our team of SEO specialists also excels in developing the technical elements of your web page that you can't see on the actual web page but are used by search engine crawlers to determine how to classify each page, including as much location information on your website as possible.   Does your dining establishment have more than one location in the Denver metro area? The existence of a separate page for each location you are trying to promote in local search is key in developing a strong SEO presence in your local business category. It's important to have a dedicated page on your website for each location.  This way search engines can easily separate each page for local search queries that match that specific geographic area.   In addition, popular search engines utilized by local diners place an incredibly high value on reviews of your establishment – both positive and negative. And because nobody wants to get referred somewhere that will lead to a poor experience, ratings have become part of the ranking algorithm. Because of this, Denver Website Designs can offer you a package that will include a member of our team following up on popular reviewer sites to either show gratitude for kind reviews or address negative ones that could turn potential customers away. Don't be talked into a "static" SEO strategy that lets negative reviews linger.   In terms of advertising sales, discounts, or limited time offers, a sound SEO marketing strategy puts your restaurant's information directly into the hands of your consumers. Unlike social media posts which may get lost in the shuffle, establishing a sound local search presence and responding to reviews on a routine basis can help to generate new clients as well as bring existing customers back to your site or business.   If you're a Denver area restaurateur or food service provider who is ready to take your digital marketing to the next level and generate multiple views to your homepage, getting new eyes on your information and grabbing more customers then let our team of experts help you get started today. Thee knowledgeable staff and highly trained associates here at Denver Website Designs will have your small business reaching multiple new clients on a regular basis. We can assist with websites from a variety of industries on different platforms and provide the necessary services to ensure you will be pleased with the product outcome and results. Give them a call at 303-498-9000 to request a demonstration or schedule a consultation today. Sure, your menu is delicious, and your social media game is strong. You even have a trustworthy and reliable staff offering one of the Denver region's best guest experiences. So how come your restaurant's reservations aren't through the roof?   Here at Denver Website Designs we've helped thousands of small businesses across Denver, Aurora, Littleton and surrounds maximize their foot traffic and revenues through the development of a comprehensive SEO marketing plan.   The team here at Denver Website Designs understands that when it comes to getting noticed —whether online or even on the street —competition is fierce for restaurants. Our team of digital marketing experts also understands that many independent restaurants just don't have the time or the budget to devote to creating marketing campaigns, so they rely on diners finding them through word of mouth marketing or expensive listing apps that may cost more than they deliver.   These days, dining guests are largely discovering restaurants and booking reservations through their mobile devices. As such, it's paramount for your cafe, bar, burger, or pizza place that your website is listed accurately, and highly visible, in discoverable in a wide-variety of local search queries.  According to statistics recently released by Google, 43% of all Google search queries are local and 74% of local Google searches are conducted on mobile phones.    So now that we have a better understanding of what Local Search is and why one restaurant may rank higher than another in results, let's discuss how we can influence these results.   As simple as it may sound, the single most important tool to getting your food service business to appear higher in local search results is to create a master document that lists all of the information you will use to fill out business profiles and listings online.    Search Engines are more willing to show your business in local results if all of your information is absolutely consistent across all directories.  Thus, making sure you have an internal document that has all of the correct information is a terrific starting point.  At Denver Website Solutions, we offer clients a wide variety of templates and help you choose the one that's right for your business.   Our firm works with each of our small business clients to develop a long-term branding strategy that's unique to the demands of their business. Patience is often necessary — the best laid SEO marketing plans can take anywhere from 6-to-24 months to show significant results.  It's important to do your research first before starting this strategy.    With the help of Denver Website Designs, your food and dining establishment will be visible in popular directory listings such as: Google My Business, Facebook, Yelp, Bing, Foursquare, Trip Advisor, Yahoo/Yext and Apple Maps.  In our experience these tools can be helpful when used in combination with your own manual effort to claim and correct listings that these tools may not have access to.   Our team of SEO specialists also excels in developing the technical elements of your web page that you can't see on the actual web page but are used by search engine crawlers to determine how to classify each page, including as much location information on your website as possible.   Does your dining establishment have more than one location in the Denver metro area? The existence of a separate page for each location you are trying to promote in local search is key in developing a strong SEO presence in your local business category. It's important to have a dedicated page on your website for each location.  This way search engines can easily separate each page for local search queries that match that specific geographic area.   In addition, popular search engines utilized by local diners place an incredibly high value on reviews of your establishment – both positive and negative. And because nobody wants to get referred somewhere that will lead to a poor experience, ratings have become part of the ranking algorithm. Because of this, Denver Website Designs can offer you a package that will include a member of our team following up on popular reviewer sites to either show gratitude for kind reviews or address negative ones that could turn potential customers away. Don't be talked into a "static" SEO strategy that lets negative reviews linger.   In terms of advertising sales, discounts, or limited time offers, a sound SEO marketing strategy puts your restaurant's information directly into the hands of your consumers. Unlike social media posts which may get lost in the shuffle, establishing a sound local search presence and responding to reviews on a routine basis can help to generate new clients as well as bring existing customers back to your site or business.   If you're a Denver area restaurateur or food service provider who is ready to take your digital marketing to the next level and generate multiple views to your homepage, getting new eyes on your information and grabbing more customers then let our team of experts help you get started today. Thee knowledgeable staff and highly trained associates here at Denver Website Designs will have your small business reaching multiple new clients on a regular basis. We can assist with websites from a variety of industries on different platforms and provide the necessary services to ensure you will be pleased with the product outcome and results. Give them a call at 303-498-9000 to request a demonstration or schedule a consultation today.      Wed, 07 Aug 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/805/How-SEO-Marketing-Can-Help-Your-Denver-Area-Restaurant http://denverwebsitedesigns.com/blog/367/Happy-Fourth-of-July- blog In honor of our great country's birthday, Denver Website Designs will be closed Thursday and Friday (7/4-7/5) to allow our team to enjoy the holiday festivities and time with family and friends.  If you have any questions or concerns regarding your current website, please email support@denverwebsitedesigns.com and we will address your email in the order it was recieved.  For those looking for a new website, you can click the link here to set up a demo for a free consulation and tour of our innovative marketing platform and web design.  We hope that you have a wonderful 4th of July, and we'll see you Monday! The DWD Team Wed, 03 Jul 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/367/Happy-Fourth-of-July- http://denverwebsitedesigns.com/blog/350/Memorial-Day blog Denver Website Designs will be closed Monday May 27th for Memorial Day.  We hope that everyone has a great weekend as we remember and honor the brave men and women who sacrificed to much for us. Stay safe!   Fri, 24 May 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/350/Memorial-Day http://denverwebsitedesigns.com/blog/349/New-Website-Launch--Evolution-Landscape-Maintenance blog Understanding, and dedicated towards improving your home or business' landscape, the team at Evolution Landscape Maintenance recently received an upgraded website thanks to the team at Denver Website Designs. Built using the new Omnia Marketing Systems platform, Evolution Landscape has the capacity to email, manage leads, upload blogs, and more using the new system. Their sleek new site features service pages that are guaranteed to beatify your property, as a well as a gallery of past projects. Interested in receiving your own website with complete marketing suite? Contact a Denver Website Designs' representative today and receive a free demo!   Tue, 14 May 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/349/New-Website-Launch--Evolution-Landscape-Maintenance http://denverwebsitedesigns.com/blog/347/Say-So-Long-to-Google--and-Start-Utilizing-Google-My-Business blog They tried it on, and it wasn't a good fit! It's officially time to say goodbye to Google's venture into social media – Google+. Believed to be the next big social network, Google+ was launched in 2011 to be in direct competition with Facebook and Twitter. What would have completed Google's dominance of the internet, turned into a massive disappointment for Google and users alike. Bon Voyage Google+ On April 2, 2019 Google will be shutting down Google+ for consumers. Google cites "low usage and challenges involved in maintaining a successful product that meets consumers' expectations," as their reason for ending the service. A few important things to note for those who use G+ for social, commenting, or business: first, it is possible to download your Google+ data. To learn how to archive your data, click here. Google is already beginning to shutter services for Google+, and will slowly delete account data in the months following the official end date. While you have until April 2nd, Google advises that you begin saving images, content, comments, etc. that you might find important. Also, for those who utilized the platform to its fullest and gained a large following, it would be prudent to begin trying to migrate some of your followers to other social accounts. User information, such as Gmail addresses can be targeted on other sites and marketing services such as Facebook, Google Display Network and retargeting. Google+ will still be available for businesses who are utilizing Google's paid service, G Suite. Billed as a more of a collaborative environment, large businesses can utilize G+ for organizing and communicating in your desired industry. For those businesses not wanting to engage with Google+ any more, there is another option that will benefit not only your image, but also your SEO. One Door Closes, and Another Opens While this venture may have failed, Google is still insanely important for maintaining a strong internet presence. We all know how Google is effectively in charge of where your site ranks, but quickly becoming a necessity to engage with Google's other services in order to stand out from the competition. Enter in Google My Business, the business listing platform that allows you to cater your image to your target audience. GMB listings feature images related to your business, (posted by you or your clients and skimmed from your website or profiles), maps, contact information, reviews, links and the ability to post and show your latest promotions or news. If you haven't set up your Google My Business account, it's fairly simple. Naviagate to business.google.com to access the GMB dashboard. From there you'll be able to create a new location(s) and enter pertinent information concerning your business. Utilizing GMB to Its Fullest Already have a Google business listing, but not really engaging with it? It's become an essential part of marketing to engage with GMB, so if you're not taking advantage of this completely free service – you're missing out. While Google is no longer wasting valuable resources on Google+; that certainly isn't the case for Google My Business, with regular updates and features that make it easy to attract and engage new audiences. Basic Level GMB – What you HAVE to do For those not looking to dedicate as much time towards GMB, there are some basic steps to take to ensure that your listing is set-up correctly. When setting up your profile, fill out as much information as you can about your business. To the left you'll see the basic information you'll be prompted to give. Once you have filled out as much as you can, you will want to verify your listing. If you're a local business you'll verify your listing by mail: Google will send a verification code via postcard (usually within 5 business days) to your business' listed address. Other businesses may have the option of verifying by email, phone or through Google Search Console. After verifying your business listing, you'll want to keep the information up-to-date with any changes you may experience. Advanced Level GMB – What you SHOULD be doing To utilize Google My Business further you should be engaging with your GMB dashboard as frequently as possible. Two of the most important things you should be doing are answering your reviews, and posting. You'll receive review alerts via email, but you can always view the latest reviews on your dashboard. By responding to reviews you are taking a proactive approach to refining your online brand, resolving irate customers concerns, thanking good reviewers, flagging inappropriate reviews and more. And with 86% of consumers using reviews to make decisions, engaging more just makes sense. Another tool to utilize is the GMB postings. An image, some content, maybe a link can go a long way in garnering the attention you need to gain new business. As of the writing of this blog, you are capable of posting news, events, offers, and products. Expert Level GMB – What you COULD be doing Taking your business listing to the next level you'll need to ensure your listing is set up correctly, be engaging with your audience, and take advantage of even more of the features available in GMB. The Google My Business app, available in Google Play, can help you manage, organize and stay up-to-date on any changes to your listing or the platform. It also allows you to receive messages from customers, directly from your listing! Insights are another exceedingly helpful tool you could be using to understand your audience. What keywords did they use to find you? Where did customers see your listing? Did they engage with your listing at all? How did they find your listing? All these questions can be answered through Insights: disseminating that information is up to you. Overall, the importance of the tools and features in GMB are dependent on the industry you're in, and your target audience. For example, a landscaper would want to utilize the new feature that allows you to share your service areas and information via Google Maps. A restaurant that wants to show off their atmosphere would want to implement a Virtual Tour. Joining the Google My Business Community will keep you apprised of all the latest updates, and showcase marketing strategies you could be using. With the constantly changing online world, it can seem a little daunting to try and dig into such a complicated structure, but with a lot research, the right mind-set, and hard work – you could find yourself with the best listing in the biz. Wed, 13 Feb 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/347/Say-So-Long-to-Google--and-Start-Utilizing-Google-My-Business http://denverwebsitedesigns.com/blog/346/New-Website-Upgrade--Lodo-Massage-Studio blog Clear your schedule because Lodo Message Studio is offering exceptional massage services including ashiatsu, therapeutic, mile-high, yoga and more. You can see all of their amazing options on their brand new upgraded site lodomassagestudio.com, recently completed by the Denver Website Designs team. With a network of truly talented massage professionals, you can visit at their two locations in Lodo/Rino and Highlands Ranch. Unwind and relax! Is your website a bit lackluster? Contact a Denver Website Designs' rep today to see what we can do to improve your internet presence and your marketing efforts. Wed, 06 Feb 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/346/New-Website-Upgrade--Lodo-Massage-Studio http://denverwebsitedesigns.com/blog/345/New-Website-Launch--Omaha-Premier-Property-Management blog Did you know Denver Website Designs doesn't just design for businesses in the Denver metro area? Recently launched, Omaha Premier Property Management just got a brand new website to showcase their amazing properties as well as an opportunity to reach even more owners who are looking to ease their rental burden. With services ranging from leasing, maintenance, accounting, and even construction and remodeling; Omaha Premier Property Management is the experienced property management firm in the Omaha metro area. Looking to expand your marketing efforts? Each Denver Website Designs site comes complete with essential marketing tools, contact us today to learn more! Thu, 31 Jan 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/345/New-Website-Launch--Omaha-Premier-Property-Management http://denverwebsitedesigns.com/blog/344/New-Website-Upgrade--Sushi-Katsu blog Looking for the best sushi experience in Denver? Visit one of Sushi Katsu's two Denver area locations and you'll be in for a treat! And we're not just saying that because they're our clients. Recently updated, denver-sushi.com showcases Sushi Katsu amazing selection of sushi, drinks and more. Featuring new gallery images, the new responsively designed website will get your mouth watering and searching for the nearest location. Interested in improving your own online presence? Contact a Denver Website Designs' representative today to preview our amazing platform for free! Tue, 29 Jan 2019 06:00:00 GMT http://denverwebsitedesigns.com/blog/344/New-Website-Upgrade--Sushi-Katsu http://denverwebsitedesigns.com/blog/343/Denver-Digital-Marketing--Relevant-Interaction-Provides-Success blog When the internet and social media was first starting to make an impact, all anyone had to do was continually provide relevant information or a service which couldn't be duplicated and almost instantly their site, business, or platform became a success. There were few players in the field and those who benefited from an early foothold in the industry got out to a head start above other players in their field. Now, internet access is abundant and almost anyone can operate a website to put their information out for anyone to locate and want to become connected with their business or practice. The difference is being able to set your company apart from the countless others now available and finding a specific focus for your industry to ensure that you are continually attracting customers and creating new business. A key way to make certain this occurs is by understanding the relevance behind posting, SEO, social media and other relevant information such as email or lists. By providing these marketing tools at a high level you can establish a business practice that outworks the competition and places your particular industry at the forefront in the mind of consumers. In a busy world, making certain that your services are attainable to those in need is critical as many potential clients now look to the internet for their needs to be met. For example, before the technology boom people often relied on word of mouth to portray their services. Someone would have some type of work completed and then a neighbor, family member, friend, or acquaintance would need something similar done and they would pass along a name and contact information. If the individual was trustworthy then contact was likely made and the service completed. Now that business has a host of potential future business by creating a track record of dependable and reliable service within a certain area. Often, depending on the particular service type, there may not even be a need for physical advertising because people helped spread the word of a job well done. Today, this is far from the case. Imagine a water line breaks inside your home. A terrible situation that requires the services of a professional plumber. Once the water is turned off, the person in need then pulls up a search engine on their phone, types in "plumber" and 20-plus individuals and companies pop up complete with locations and contact information. A few potential clients may do a little research on which one to select but often in the case of such an emergency, the first one is selected in order to quickly resolve the issue. Ensure that your company and business are present and capable of being considered by maximizing the efforts of the aforementioned posts, SEO, social media, and email. POSTS There are multiple benefits of blogging on your website which help to create visitors and increase traffic. The more people you can get to click on your site and explore the services available to them, the more business you can produce. However, the posts must be strategically implemented in addition to providing a series of relevant topics and information of use to a potential client. Not only can a blog provide important and up to the date information in your particular field, which engages readers and lets potential customers know you are informed, but it also helps to create a personal touch behind your company. Too many times there are service industries and other small businesses out there that people do not share any type of connection with. Gone are the times where there was a personal attribute associated with doing business - which was extremely beneficial, especially in creating return clients - but this personal touch available for everyone to read and interact with is a modern day version of a similar aspect. SEO (search engine optimization) For any given search there are often countless results. Using the prior scenario, if looking for a plumber and typing it into a search engine the results are bound to be plentiful but the outcome isn't sorted by quality, service, or dependability - it is instead managed by SEO components and complex algorithms.  While your business may be at the top of the line in terms of these factors which count towards a quality product, ensuring the world wide web reflects a similar practice is a bit more complicated. Generating a useful SEO guide and search authority will help to bring customers to your site and put your name in front of potential clients. Social Media Another component which can influence people in regards to virtually any subject is social media. New apps come along almost daily but the core components require a presence on Facebook, Twitter, and Instagram. These three allow you to reach a wide audience in seconds based on whatever the need is for the day.  By constantly posting relevant information and addressing areas associated with your small business, people will begin to recognize you as a significant player in the field. Social media is the new "word of mouth" marketing tool as people can share their stories instantly and with hundreds or thousands of people within seconds.  This one also requires a bit of care and consideration too as relaying information through a screen can sometimes be difficult to ascertain the tone of whatever is being established and also provides a platform for unhappy customers - which can, in turn, be an advantage if managed properly. Email A seemingly archaic method of communication now that messenger apps exist, email is not going away anytime soon. Just as business still receive some benefit from regular mail advertising and fliers, reaching potential customers through their electronic inbox can be just as effective. Especially in terms of advertising sales, discounts, or limited time offers, email puts the information directly into the hands of your consumers. Unlike social media posts which may get lost in the shuffle - creating email lists and putting out information on a routine basis can help to generate new clients as well as bring existing customers back to your site or business. When you're ready to take marketing to the next level and generate multiple views to your homepage, getting new eyes on your information and grabbing more customers then let the experts at Denver Website Designs help you today. Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients on a regular basis. They can assist with websites from a variety of industries on different platforms and provide the necessary services to ensure you will be pleased with the product outcome and results. Give them a call at 303-498-9000 to request a demonstration or schedule a consultation today!    Wed, 28 Nov 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/343/Denver-Digital-Marketing--Relevant-Interaction-Provides-Success http://denverwebsitedesigns.com/blog/339/New-Website-Launch--Exceed-Electrical-Contracting blog Latest addition to our portfolio is Exceed Electrical Contracting who has a 75+ year old portfolio themselves. Their first goal is to provide top notch service for any of your electrical needs. Don't let the hassle of finding the right electrical contractors slow you down, while Exceed is here to work with you. Our first goal is to provide you a website that will build your customer base and increase sales. Sounds good? Contact us to get started. Tue, 16 Oct 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/339/New-Website-Launch--Exceed-Electrical-Contracting http://denverwebsitedesigns.com/blog/338/New-Website-Launch--Garcia-Custom-Homes blog Make your house a place you can fall in love with again. Garcia Custom Homes helps with renovations and custom home builds. Randy Garcia has been ain the field since 1987, while Erin Garcia has been a designer for 25 years. Both are passionate about creating a home you will love.  If you are looking for a website you will love, contact us.  Thu, 11 Oct 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/338/New-Website-Launch--Garcia-Custom-Homes http://denverwebsitedesigns.com/blog/337/New-Website-Launch--Castle-Rock-Deck---Fence blog Castle Rock Deck & Fence is ready to tackle your latest deck construction and renovation projects. They are a family owned business that focuses on working directly with their clients. If you need your deck inspected and some fixes they are the team for you.   If you are looking for a team to build your website reach out to Denver Website Designs. Tue, 09 Oct 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/337/New-Website-Launch--Castle-Rock-Deck---Fence http://denverwebsitedesigns.com/blog/336/New-Website-Launch--The-Hound-Sports-Pub---Burger blog Looking for a great space to meet, enjoy a beer bust and a great burger? The Hound Sports Pub & Burger is a great local joint with a lively atmosphere and diverse menu of pub food.  If you are looking to change the atmosphere of your website contact, Denver Website Designs. Thu, 04 Oct 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/336/New-Website-Launch--The-Hound-Sports-Pub---Burger http://denverwebsitedesigns.com/blog/340/SEO--Different-Types-of-Backlinks blog Every SEO expert knows the importance of a strong link building strategy. But, do you know what types of links you should be building? There are many different types of backlinks, and some may be more effective than others. Before you begin implementing your SEO strategy, make sure you learn about these types of backlinks: Directory Links A directory link is a link placed on a website that helps people find different products, businesses, or services near them. For example, a Chamber of Commerce website may have a directory that lists links to all of their members' websites. Directory links can be valuable if they are placed on reputable websites, such as the official Chamber of Commerce page. Unfortunately, many directories are low quality websites that accept free or paid submissions. Putting a link on this type of directory probably won't generate any traffic to your website or improve your ranking. EDU or GOV Links Google typically views any website that ends in .edu or .gov as more trustworthy and valuable than websites that end in .com. For this reason, if you can get a link on a .edu or .gov website, this may give your website's SEO a boost. Why? Google will see that a trusted website values your content enough to direct followers to your website. To Google, this means that you must be a reliable source, otherwise the .edu or .gov website would not have trusted you. No Follow vs. Follow Links Every link—regardless of what website it is on—will either be a no follow or follow link. It's crucial that you understand the difference between these two types of links if you want to improve your SEO. Here is how each of these links appear in the code of a webpage: < a href=https://www.example.com/ "rel = "nofollow">Link Text </a > <a href=https://www.example.com/ "rel = "dofollow">Link Text </a> The first is a "no follow" link, which is a link that will not improve your ranking at all. Google and other search engines see no follow links as simple HTML text, which means you will not receive any credit for a backlink if it is a no follow link. However, the "do follow" links will help you improve your ranking. As you start to contact site administrators to discuss placing your links on their websites, make sure that you ask whether the link they give you will be a no follow or do follow. If the site administrator is only willing to give you a no follow link, then it's not worth your time or effort to place this link on their site. Follow links vs. no follow links: should you care? Guest Posts Marketers often seek out guest blogging opportunities as part of their link building strategies. To do this, marketers contact various websites and ask if they are currently accepting guest posts. If the website agrees to publish your post, you will be responsible for writing original content that matches the tone and style of other pieces on the website. You should also include a link to your website within the content so when the article is published, there will be a backlink to your website. This type of link can be extremely effective as long as the guest post is published on a high quality website. Unfortunately, it takes a lot of time to find and build relationships with bloggers, so many marketers don't have the resources to implement this strategy. Author Bios Some websites will agree to publish your guest post as long as you do not include any links to your website within the content. Many blogs have put this rule in place to control to ensure their content doesn't end up looking like spam. If this happens to you, talk to the site administrator and ask if you can include a link in the author bio section instead of the content. Although a link in the author bio is not as valuable as a link in the content, it will still have an impact on your ranking.   Blog Comments One of the oldest tricks that marketers use to build links is commenting on blog posts. Marketers identify relevant industry blogs and then leave thoughtful comments on various posts. Included within each of their comments is a link back to their website. This is a simple way to build backlinks without having to put in the work to contact site administrators or write original guest posts. But, is this method effective? It depends. Some blogs only allow no follow links in their comments, which means the fact that your link has been published on another website will not improve your SEO at all. But, if the link is a do follow link, leaving comments could affect your ranking as long as the blog is not a low quality website. Testimonials Make a list of all the companies that you do business with and then visit each of their websites to see if they have a testimonials page. If they do, get in touch with your contact at the company to see if they would be interested in posting a testimonial from you on their site. Of course, don't forget to ask about including a link back to your website within the testimonial. You shouldn't have trouble finding companies that are willing to accept your testimonial. After all, who would turn down the chance to feature a great review from a current or former client? But, you may need to explain exactly why it is so important for you to have the link in your testimonial so they don't crop that part out before posting it to their website. Ready to implement an effective link building strategy? The team at Denver Website Designs can help you plan and implement a unique strategy to boost your search results ranking. We assist businesses of all kinds and have helped companies of all sizes grow their business using digital marketing. Learn more about our process and how we can help your business grow!   Wed, 03 Oct 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/340/SEO--Different-Types-of-Backlinks http://denverwebsitedesigns.com/blog/335/New-Website-Launch--Rocky-Mountain-Land-Sales blog Rocky Mountain Land Sales is a family-owned business dedicated to providing an easy and convenient path to land ownership. They work diligently for their clients to seek out the most affordable rural properties on the market. Their strategic and efficient methods allow us to discover land that is available at a price well below its actual worth.  If your looking instead for digital land contact Denver Website Designs for your business website. Tue, 02 Oct 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/335/New-Website-Launch--Rocky-Mountain-Land-Sales http://denverwebsitedesigns.com/blog/334/New-Website-Launch--The-Lotus-Meditation blog Find yourself in a judgement free space and learn to relax with the team of The Lotus Meditation. Learn some of the benefits of the mind-body connection through meditation and feel all the benefits such as:  Reduces stress Improves focus and concentration Reduces aging of the brain Helps you feel more connected Boosts creatvity Decreases anxiety Improves overall quality of life Helps with sleep Increases awareness and much more If you are looking to relieve stress about your website and increase your brand awareness contact Denver Website Designs. Thu, 27 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/334/New-Website-Launch--The-Lotus-Meditation http://denverwebsitedesigns.com/blog/333/New-Website-Launch--The-Rueth-Team blog The Rueth Team, has joined Denver Website Designs portfolio. The Rueth Team believes you should sleep better at night knowing you have built financial diversity, through their trusted advice and proven strategies. They are a mortgage team who is commited to making the gateway into real estate a remarkable client experience.  Contact Denver Website Designs today to learn how you can get a beautifully responsive website for your business. Tue, 25 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/333/New-Website-Launch--The-Rueth-Team http://denverwebsitedesigns.com/blog/332/New-Website-Launch--Avalanche-Electric blog Avalanche Electric is the newest addition to Denver Website Designs portfolio. Avalanche Electric specializes in new construction, remodels, pole barn finishes, repairs, and more. If you are looking for an experienced contractor to work on your latest construction projects Avalanche Electric is the local choice for your job.  Want to improve your online presence? Contact a Denver Website Designs representative at 303-498-9000 today! Thu, 20 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/332/New-Website-Launch--Avalanche-Electric http://denverwebsitedesigns.com/blog/331/New-Website-Launch--Marine-Diving-Solutions blog Looking for underwater construction, welding, repairs, maintenance, fabrication and inspections? Marine Diving Solutions, the latest website launch for Denver Website Designs, can certainly help you out! MDS is a Veteran owned and operated company based out of Colorado providing all types of dive services on the many dams Colorado has to offer. Marine Diving's goal is to do every project on-time and under-budget while providing you with the best quality of work. Want to improve your online presence? Contact a Denver Website Designs representative at 303-498-9000 today! Tue, 18 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/331/New-Website-Launch--Marine-Diving-Solutions http://denverwebsitedesigns.com/blog/330/New-Website-Launched--Float-8 blog Looking for a way to relieve stress and feel better? Float 8 Studio, the latest website launch for Denver Website Designs, can certainly help you out! With a relaxing website that matches their office, the new float8studio.com reflects the trustworthy brand that is Float 8 Studio. Let them help you relieve your body aches while we help you build your brand. Want to improve your online presence? Contact a Denver Website Designs representative at 303-498-9000 today! Thu, 13 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/330/New-Website-Launched--Float-8 http://denverwebsitedesigns.com/blog/329/New-Website-Launch--OS-Storage blog Buried in data with no safe or reliable means of storing it? OS Storage, the latest website launch for Denver Website Designs, can certainly help you out! With a color motif that any Broncos fan would love, the new OSstorage.com reflects the trustworthy brand that is Open Source Storage. Dedicated towards providing solutions to their clientele that are "functional, manageable and provides full and open access to their data," OS Storage is constantly improving their OSVault for the very best selection for their clients. Want to improve your online presence? Contact a Denver Website Designs representative at 303-498-9000 today! Tue, 11 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/329/New-Website-Launch--OS-Storage http://denverwebsitedesigns.com/blog/327/New-Website-Launch--Acupuncture-Denver blog After returning to Denver in 2003 with new found knowledge and experience, founder Jane Gregorie has grown Acupuncture Denver from a single rented room business to having her own office space and steady clientele. Part of the recent Denver Website Designs website launches, Acupuncture Denver now has a sleek new online presence thanks to our fantastic team. Focused in the oriental medical arts, Jane and her team treat a variety of ailments through dietary and massage therapy, fertile soul method acupuncture and more. Want to join the growing Denver Website Designs family? Contact a representative today to learn more about our amazing platform that can help you improve your business online! Tue, 04 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/327/New-Website-Launch--Acupuncture-Denver http://denverwebsitedesigns.com/blog/328/Happy-Labor-Day- blog The DWD office will be closed on Monday September 3, 2018 in observance of Labor Day. We will be back in the office first thing Tuesday morning to help you with all of your website and internet mareketing needs. We hope everyone has a happy and safe holiday weekend.  The DWD Team Mon, 03 Sep 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/328/Happy-Labor-Day- http://denverwebsitedesigns.com/blog/326/New-Website-Launch--Accelerated-Data-Systems blog Founded in 1992 in Englewood, Colorado as part of 'data processing' department of another entity, Accelerated Data Systems has come a long way towards becoming its own brand. Recently launched by the Denver Website Designs team, ADS's new website captures the growth they've experienced as well as a concise display of their services. A leader in accounts receivable software for nearly two and half decades, ADS can help collection agencies, auto financers, medical billing and recover and more! Looking to learn more about the innovative Denver Website Designs' marketing and design platform? Visit our Platform Overview page today to see our amazing features.   Thu, 30 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/326/New-Website-Launch--Accelerated-Data-Systems http://denverwebsitedesigns.com/blog/325/New-Website-Launch--Majestic-Painting blog Ready to brighten up any home in the Denver area with their masterful painting skills, Majestic Painting is just the latest website launch for the Denver Website Designs team. Improving Colorado homes since 1994, owners Mark and Steve take extreme pride in the work they provide. Available for a multitude of renovation services such as exterior/interior painting, siding replacement, popcorn ceiling removal, basement renovation and more: Majestic Painting's recently completed projects are available for perusal on their brand new site. Interested in upping your online game? Contact a Denver Website Designs representative today to learn about our amazingly innovative design and marketing suite. Tue, 28 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/325/New-Website-Launch--Majestic-Painting http://denverwebsitedesigns.com/blog/324/New-Website-Launch--Deed---Trust--LLC blog Helping homeowners sell their homes when they're experiencing financial stress like probate or foreclosure, Deed & Trust, LLC are experienced real estate consultants. Recently launched, their brand new website, courtesy of the fantastic DWD team, showcases their experience and services while reflecting their reliable brand. Investing in properties such as FSBO, Pre-Foreclosure, Estate Sales, Unwanted Inheritances and more the team at Deed & Trust, LLC restore these properties to ensure maximum investment potential. Want to learn more about the amazing services here at Denver Website Designs? Contact us today and a representative can fill you in on features that could help grow your business. Thu, 23 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/324/New-Website-Launch--Deed---Trust--LLC http://denverwebsitedesigns.com/blog/323/New-Website-Launch--Custom-Network-Solutions blog Having some issues with your computers? Fear not with Custom Network Solutions on the job! Just the latest in Denver Website Designs recently completed websites, CNS has the perfect platform to reach those individuals and business who need help with their technological needs. Quick with a response to client's concerns, the team at CNS handles each job that comes their way quickly, efficiently and cheaper than their competitors. Visit their website today to learn more about their services, file a support ticket and even to pay your bill. Want to see more amazing Denver Website Designs websites? Take a look at our Design Portfolio page to see the hundreds of site's we've designed. Tue, 21 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/323/New-Website-Launch--Custom-Network-Solutions http://denverwebsitedesigns.com/blog/322/New-Website-Launch--Tamarron-Consulting blog Making sure you're cold adult beverage arrives at your table with minimal fuss, Tamarron Consulting works with distributers and suppliers in the beer, wine and spirits industry. Recently upgraded by the fantastic team at Denver Website Designs, their brand new website showcases their years of experience and knowledge. With big name clients, both current and past, the team at Tamarron Consulting is dedicated to providing exceptional consulting services that help improve the overall effectiveness of their client's business. Contact Denver Website Designs today to learn how you can get a beautifully responsive website for your business. Thu, 16 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/322/New-Website-Launch--Tamarron-Consulting http://denverwebsitedesigns.com/blog/321/New-Website-Launch--Soundstructure-Studios blog Looking for space to "ROCK OUT!" Soundstructure Studios is the home away from home that artists need in order to fine tune their sound. Recently upgraded by the Denver Website Designs team, the sleek new Soundstructure.com reflects their inviting spaces, and will reach more artists looking for rehearsal space. Established in 1993, in what is now the RiNo district of Denver, Soundstructure studios aims to be the go to place for artists to hone and master their craft. Visit their new site today! Want to learn more about the amazing Denver Website Designs platform? Visit our Platform Overview page today to see all the amazing tools included within the comprehensive system. Tue, 14 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/321/New-Website-Launch--Soundstructure-Studios http://denverwebsitedesigns.com/blog/320/As-seen-on-TV--Denver-Website-Designs-Releases-TV-Commercial-this-Summer blog Denver Website Designs is on TV! We are proud to announce that Denver Website Designs released a commercial for television detailing our capabilities and comprehensive marketing suite of tools this summer. Catch it on CNN, CNBC the Golf Channel, or just watch it here.   At Denver Website Designs, we pride ourselves on delivering superior websites for our clients as well as providing a powerful suite of marketing tools to help your business get noticed. It is our mission to provide top of the line customer service. Our team is highly skilled and dedicated to making the process easy and efficient without compromising quality. Our value is unequaled and crushes our competitor's offerings. Contact us to see for yourself. Visit us at DenverWebsiteDesigns.com or call us today at 303-498-9000 to see how we can help grow your business! Thu, 02 Aug 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/320/As-seen-on-TV--Denver-Website-Designs-Releases-TV-Commercial-this-Summer http://denverwebsitedesigns.com/blog/132/Denver-Digital-Marketing-Strategy--Understanding-the-Basics-of-AdWords blog AdWords is Google's online advertising program that gives businesses around the world the opportunity to create pay-per-click advertisements. AdWords is fairly simple to use once you've found your way around the system. But, it can be confusing at first if you're not sure where to begin or if you're not familiar with some of the terms that Google uses to describe different elements of the campaign. If you're incorporating pay-per-click ads in your Denver digital marketing strategy, these are the basic AdWords terms that you should know:   Campaign The first thing that you will set up once inside AdWords is a campaign. A campaign can contain multiple ad groups (which will be explained below), and ads. Each AdWords account can run multiple campaigns at once. For example, let's say you want to promote new products and the markdown of last season's designer inventory on your website. In this case, you would set up two campaigns. The first campaign would be focused on promoting new products, and the second campaign would be to promote the markdown of old inventory.   Ad Groups Ad groups exist within campaigns. Each ad group consists of keywords, targeting methods, and budgets for a specific pay-per-click ad. You can have multiple ads within each ad group.   Take another look at the above example. Within the markdown of old inventory campaign, you could have two separate ad groups. The first ad group could be focused on targeting men to shop the men's sale items, while the second ad group could be focused on targeting women to shop the women's sale items. Each of these ad groups could contain multiple ads targeted at the same audience. This is often done so marketers can test different copy or landing pages. For example, one ad within the women's ad group could have a headline that reads, "Last Chance to Save on Designer Brands!" while another could read "25% off TODAY only!"   The Anatomy of An AdWords Ad You will be asked to fill in the headline, description, display URL, and destination URL of your ad. If you don't understand what these are, you could easily make a mistake that could affect the success of your campaign. Here's a basic breakdown of the anatomy of an AdWords ad:   Headline: The headline is the hyperlink text that appears in blue at the top of your pay-per-click ad. This is the first thing that users will see, so it's important to write an effective headline. Description: The text that appears below the link in a pay-per-click ad. This text should tell people why they should click on the link to visit your website. Display URL: Your website. This does not have to be the same as your destination URL. Destination URL: The URL for your landing page. If someone clicks on your ad, this is where they will go.   Reference this guide as you create your first ad to ensure you are inputting the right information. Learn more about Google AdWords here.   Daily Budget AdWords will also ask you how much you want to spend every day, which is known as a daily budget. You will need to enter a daily budget for each campaign that you are running. If you set a daily budget of $10, Google will automatically stop showing your ads for the day once you have hit the $10 budget. It's possible that you won't use all of the money in your budget on a daily basis if traffic is low for the keywords that you've chosen.   Keywords The keywords that you choose will determine who sees your ad, so this is a very important concept to understand. Think about your customer and what he is searching for in order to find a business like yours. Thinking back to the example above, customers may performing search queries with phrases such as "discounted designer clothing" or "designer clothes sale." These are two basic keyword phrases that you can target with your AdWords campaign focused on selling last season's inventory. This way, every time someone types in these keywords, you may appear as a paid ad the top of the search results.   Quality Score Google will grade your ads and give each ad a quality score from 1-10. High quality scores will lower the cost-per-click, improve your ad positioning, and make you eligible for other features within the AdWords system.   How are these scores determined? One of the factors that goes into calculating a quality score is the relevance, which Google will determine by looking at the content of your ad and the intent behind users' searches. If you are targeting people who are searching for "designer clothes sale" with an ad for a food product, Google will lower your quality score because your ad is not relevant.   Another factor Google will consider when determining your quality score is the landing page experience. Google wants users to have a good experience, so they will give you a higher quality score if your landing page is easy to navigate and relevant to what users are searching for.   Ad Rank You are not the only company that will want to target the keywords that you have selected. How will Google determine which ads should appear when a user enters a set of keywords? Using Ad Rank. An ad's Ad Rank is a value assigned to your ads that Google uses to determine which ads should appear and where they should be placed. Google calculates your rank by looking at the quality of your ads and the amount that you are willing to bid per click. If you have a high quality score and you are willing to bid more than your competitors, Google will most likely give you a high Ad Rank and put you at the top of the search results. Ad Rank is not a static number—in fact, it is recalculated every time your ad a situation occurs where your ad is eligible to appear in search results and there are other eligible competitors.   Are you ready to launch pay-per-click ads to promote your business? Let the experts help! At Denver Website Designs, our team has helped companies of all sizes grow their business using effective paid advertising strategies. Learn more about our process and how we can help your business grow with a comprehensive digital marketing plan! Wed, 11 Jul 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/132/Denver-Digital-Marketing-Strategy--Understanding-the-Basics-of-AdWords http://denverwebsitedesigns.com/blog/131/Blogs-Deliver-Denver-Digital-Marketing-Strategy blog Business information powerhouse, Forbes magazine, calls blogging "one of the true workhorse of the online marketing world." The business benefits of blogging have been discussed ad nauseum, but for there are many business owners yet who still haven't jumped on the blogging bandwagon. In this article, you'll learn of some not-so-well-known benefits of blogging as your Denver digital marketing strategy. (Link: http://www.forbes.com/sites/steveolenski/2014/03/13/three-hidden-benefits-of-blogging-for-marketers/#60631dc277b6) Content Engages People. It doesn't matter what your business is, if you post valuable, informational content in a manner that engages readers, you'll eventually draw a loyal following. That doesn't mean weekly rants about religion, politics, or the poor hygiene of toddlers. That does mean organizing a strategy for releasing fresh content that people can use on a regular basis. Don't copy other people's work; that's just bad form. Reach Targeted Customers. Unless your customer base is composed of cave dwelling hermits, it's a good bet they're connected and active on social media. Your business needs to have an online presence to draw customers because your website is the first place they'll look to check out your products and services. Target your message to the cohort you want to attract and you'll eventually get their attention. Then keep posting good content to keep their attention. Build Authority. Boomers and GenX were raised to respect and obey authority figures. Millennials question authority, but slavishly follow popular trends which become their authority. With a reputation for solid information and good writing, you can build that credibility which makes your business a leader in its niche. Build Community. The internet age and a 2-generation tradition of dual income households have replaced neighborhood communities with digital communities. Authors have online book tours. Musicians sell their tunes online. Commentators grow their audiences through social media. We share those videos, articles, and images that take our fancy with a growing network of "friends" whom we've never met or shared coffee with or spoken to. We have joined a virtual community of likeminded individuals who share similar beliefs, political views, social opinions, and so forth. Your goal is to get your content included in that spiraling cycle of sharing. Also, blogs with skillfully inserted keywords can help narrow search engine targets so that your company displays in local search results, which is helpful if your main clientele is more regional than global. Blogging goes beyond advertising and plugged-in, savvy consumers know that. While that potential customer has learned to ignore and block those annoying pop-up advertisements and promotional email campaigns, they'll gladly follow a link to learn something new, to support a point in a debate, or to learn how to do something. Blogging enables you to connect on an intellectual level and on an emotional level through use of reason, humor, irony, and empathy. Look at the tremendous success of the Humane Society of the United States (HSUS). According to Humane Watch, HSUS rakes in hundreds of millions of dollars in donations, but operates not one single animal shelter and contributes less than 1 percent of its revenue to animals shelters. Yet it's the most recognized animal rights organization in the country if only because of their absolutely masterful use of digital communication that engages emotion. (Link: http://www.humanewatch.org/unpacking-the-hsus-gravy-train-2014-edition/) As part of your business' marketing strategy, include a blog if you haven't yet done so. Denver Website Designs understands why your business needs a regular blog and how to generate relevant content so that you can be proud of what goes on your website. Call them at (303) 498-9000 to discuss your digital marketing needs. (Link: http://denverwebsitedesigns.com/Denver-Website-Design-Blog)   Wed, 27 Jun 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/131/Blogs-Deliver-Denver-Digital-Marketing-Strategy http://denverwebsitedesigns.com/blog/130/A-Bit-About-SEO blog Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to a website through organic search engine results. This process has become increasingly important in the age of ecommerce, and will continue to be a critical factor for businesses in the future. If you are wondering if search engine optimization (SEO) still holds value as way to drive traffic to your business's website, there are a few things to keep in mind regarding this crucial component. SEO Works When you search for something on Google or Bing, how often do you click through to page 2 of your search results? The answer is usually almost never, which illustrates the importance of optimizing your website's search engine results. If your business achieves the first search result for a given set of keywords, you can expect traffic to your website to increase substantially. It is important to employ the best and most up to date SEO practices in order to stay ahead of the curve. The algorithms that guide the top search engine's formula is constantly changing, which stresses the need for doing everything you can to gain a leg up on your competition. SEO works because it increases the chances that someone will stumble onto your website, which in turn raises the odds that they will engage in commerce with your business. Cost Effectiveness In comparison to many other advertising and marketing alternatives, SEO is still an affordable option to implement in order to increase your business's reach. By comparison, SEO is a much more efficient when compared with other web-based alternatives such as paid-per-click programs, purchasing leads for email marketing, or social media marketing. Search Engines Drive Business Recent studies have indicated that up to 80-90% of customers check out online reviews of a business prior to choosing who they will go with. Younger generations have shown their preference for shopping online as opposed to brick and mortar stores, which will only increase the importance for an effective and wide-reaching online presence. The future of all business will likely be done online to some extent, and as a result you will want to do everything possible to ensure your business has a solid web presence and is easily found through search engines. If a customer searches for a particular business and yours is nowhere to be found, you will be losing out on many potential customers as a result. Your Competitors are Doing It The likelihood that someone else in your industry is utilizing the benefits of proper search engine optimization is almost certain. If you aren't finding every possible way to improve your business's online reach, chances are that your competitor is gaining a leg up on you in terms of online presence. Don't let your business become an afterthought in the mind's of consumers by not improving your search engine results. Denver Website Designs are the experts in ensuring your business effectively increases its web presence. Contact us today, and we'll unleash your business's potential by driving traffic to your website. Stats: Click-through-rate for a number one listing on Google is around 20.5% According to Andrew Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are two of the most important signals used by Google to rank your website for searches. Wed, 13 Jun 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/130/A-Bit-About-SEO http://denverwebsitedesigns.com/blog/129/New-Website-Launch--303-Catering blog 303 Catering, the latest venture from Chef, Lukasz Ostrowski, caters to the Greater Denver Metro Area with no event too big or too small.  Lukasz came to Denver Website Designs looking for a platform that was easy and functional, as well as responsive to today's landscape of thousands of devices potentially accessing his website.  Today, Denver Website Designs fulfilled his request and are happy to support the new website launch. Visit http://303CateringDenver.com for more information and check it out! Tue, 05 Jun 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/129/New-Website-Launch--303-Catering http://denverwebsitedesigns.com/blog/319/New-Website-Launch--Safeway-Move blog Safeway Moving is your premier moving company, handling moves nationwide and abroad!  The company has a commitment to serving our customer's needs for all types of moving and storage services, hoping now to reach more customers through our mobile, responsive design.  The new site ensures that regardless of the device, customers will be able to easily find the information they need.   Visit http://safewaymove.com   Tue, 05 Jun 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/319/New-Website-Launch--Safeway-Move http://denverwebsitedesigns.com/blog/126/New-Website-Upgrade--Delivery-By-Design blog Earning the trust of clients through hard work and perseverance, partners Ken, Brian and Pat--who purchased the family owned Delivery By Design in 2005—know the value of providing exceptional service. Recently upgraded by the Denver Website Designs team, their new responsive website showcases their services, specials as well as their partners. A white glove delivery, moving and warehousing company, Delivery By Design can receive, pickup and delivery cabinetry, designer furniture, appliances and more with utmost attention to care. Want to see what Denver Website Designs can do for your business? Contact us today to receive a demo of our amazing platform! Thu, 17 May 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/126/New-Website-Upgrade--Delivery-By-Design http://denverwebsitedesigns.com/blog/127/Denver-Website-Designs--Recent-Move-Means-More-Room-for-Growth blog The team at Denver Website Designs is proud to announce that we've moved and are settled into our new office space!     Coming at the heels of weeks' worth of renovation, thanks to owner Mark Henninger, the new headquarters of Denver's leading web design company gives us plenty of room to expand. Located in Cherry Creek (near many of our current clients), the new location offers a sleek new and optimized look for DWD's operations. Framed by beautiful, hand selected art is the bustling center of creation of Colorado's most unique and functional websites.       Those interested in upgrading their online presence can get their own free demo in the sleek new conference room, featuring a 4K TV and great floor to ceiling windows, future clients will be able to preview the innovative DWD platform like never before. Specialized in providing exceptional web design and marketing services, Denver Website Designs can turn your drab old website into a streamlined, lead gaining machine. Contact us today to see the new office for yourself, and get your own personalized demo of our amazing platform! Wed, 16 May 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/127/Denver-Website-Designs--Recent-Move-Means-More-Room-for-Growth http://denverwebsitedesigns.com/blog/125/New-Website-Launch--Reflection-Windows---Doors blog Brightening the homes and offices of its clients, Reflection Windows & Doors just got their online presence freshened up by Denver Website Designs. Their new website at RefelectionWindows.com showcases their services for window cleaning, window/glass replacement and siding installation. What began as a window cleaning business in 1993 quickly evolved to cater to a broad spectrum of demands their Denver metro area clients have. Visit their site today to see their amazing new platform! Interested in learning more about the features built into the Denver Website Designs system? Visit our Platform Overview page today to see the amazing marketing and design capabilities every one of our websites has built in! Tue, 15 May 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/125/New-Website-Launch--Reflection-Windows---Doors http://denverwebsitedesigns.com/blog/124/New-Website-Upgrade--Like-New-Refinishing blog Just like their business, which specializes in repairing and refinishing bathtubs, tiles and countertops—Like New Refinishing recently got their site 'refinished' by the Denver Website Designs team! A legacy client whose website was built in the old system, Like New Refinishing's website was integrated into the new DWD platform. One of the most reliable companies in the Denver area, Like New can repair almost any bathtub and help add more than 10 years of useful service life to your tub or ceramic tile. Want to learn more about the every useful Denver Website Designs unique platform that comes fully integrated with a CRM, email marketing, landing pages, and more? Contact us today to learn how you can get your very own DWD website! Thu, 10 May 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/124/New-Website-Upgrade--Like-New-Refinishing http://denverwebsitedesigns.com/blog/123/New-Website-Launch--Nature-s-Green-Landscaping blog Nature's Green Landscaping launched their new website to highlight their full service landscaping company catering to Highlands Ranch area and South Metro Denver. The new website is using our mobile responsive platform complete with all the backend features needed to manage the website and run the business. If you are looking for tree and landscaping services from certified arborist who are experts in the field, contact Nature's Green Lanscaping today! If you want to see more of the ample capabilities of Denver Website Designs, go watch our platform videos. Wed, 25 Apr 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/123/New-Website-Launch--Nature-s-Green-Landscaping http://denverwebsitedesigns.com/blog/122/New-Website-Upgrade--Icehouse-Tavern blog Whether it's peak Rockies season or you're trying to find the perfect night out in downtown Denver, Icehouse Tavern can provide a cozy spot to spend your time! Recently upgraded by Denver Website Designs, Icehouse Tavern's new website captures the feel of the vintage bar that prides itself on setting itself apart from the pack. While many of the bars and restaurants surrounding Coors Field focus just on game days, ramping up their prices in the process, Icehouse Tavern caters to those looking for an experienced staff that knows what you want: great service, food and prices! Want to ramp up your own website? Contact Denver Website Designs today to learn more about our amazing system! Wed, 18 Apr 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/122/New-Website-Upgrade--Icehouse-Tavern http://denverwebsitedesigns.com/blog/121/Mobile-First-Indexing--What-Google-s-Latest-Announcement-Means-for-You blog With everyone practically glued to their smartphones, mobile users are quickly becoming a factor that business owners cannot ignore. Another reason to consider this growing demographic? Google announced their implementation of a new practice that will make browsing on mobile easier and more efficient. And if Google is making a significant change; you had better pay attention. It's called mobile-first indexing, and it comes on heels of a year and half experimentation by Google experts to make mobile searches showcase those websites that follow a set of best practices. Defined by Google, best practices for mobile-first indexing vary depending on your site's design, but one thing remains clear--sites that aren't mobile friendly beware. Mobile-First Indexing With an apt name that tells it like it is, mobile-first indexing just means that Google's crawling, indexing and ranking systems will now use the mobile versions of websites, instead of the desktop versions. As scary as that might seem for those businesses with websites stuck in 1999, it's not as bad as some articles are portraying. Only those sites that have seperate mobile versions of their website will be affected. Essentially this means that if your website is designed to have both a desktop and a mobile versions, Google will index the mobile as a priority. John Mueller, a webmaster at Google, has tried to dispel fears revolving around the change, but does allude to a trend that mobile sites should be focused on fixing. "We do check for things like links before switching sites over, so I'm not too worried. If your site has insufficient links on mobile, you should be fixing that regardless." Those that have been switched over will be notified via Search Console, and will see a lot more crawling from Smartphone Googlebot as opposed to desktop Googlebot. Google has not announced when it will rollout mobile-first indexing for everyone, so if your site isn't mobile friendly--today's the day to start looking into upgrading your online presence. What That Means for You With the latest announcement, Google is making a strong statement: mobile is the future and businesses better start diversifying or risk getting left in the dust by more tech savvy competitors. Globally, more and more consumers are accessing the internet via their smartphones, and here in the United States that number is as high as 71%! While mobile-first indexing may not affect you yet, statistics already show that you could be losing business just based on the fact that 57% of users say they won't recommend a business with a poorly designed mobile interface. With the eventual universally used implementation of mobile-first indexing, the number of users that find your website will start to dwindle as your site ranks lower and lower on Google. This isn't the first time that Google has prioritized mobile user experience, back in 2015 the tech-giant began boosting the rank for mobile-friendly web pages for search results, and more recently started to factor in the load speed for sites as well. While the general consensus amongst those that work for Google is that ranking will not be affected due to mobile-first indexing: at the end of the day, if users are on their mobile devices, and your site isn't mobile friendly--you will rank lower than your more mobile friendly competition. Luckily, technology has come a long way, and updating websites has been streamlined to achieve mobile and desktop friendly versions--in an all-in-one coding system. How Denver Website Designs Can Help Specialized in providing responsive design to over 500 clients, Denver Website Designs can take any dated website and give it a modern finish that will attract and keep business. Not only do the websites built by the extraordinary team at DWD work well on any device, but each comes complete with a marketing suite built right into the site! With Google's new implementation of mobile first indexing, if your site is only available in a desktop, or if you're mobile site leaves something to be desired, Denver Website Designs can take your existing site and improve your online presence easily. Streamlined process for gathering information, and design helps clients of the DWD team receive a website in as little as six weeks after the contract has been signed. Included within each website is a marketing suite that any and all business owner would desire: Customer Relationship Management (CRM) - Capture and manage every lead that fills out a form on your site. Create groups, and subgroups to further market and even assign someone to handle a specific client! Search Engine Optimization (SEO) - Each website comes optimized to be on the top of the search engines. Detailed keyword research helps project manager and designers create a website that will help get you ahead of your competitors. Email Marketing - Keep you're audience up-to-date on news and events, and funnel lead into drip marketing campaign. A drag-and-drop editor helps you create unique custom email templates and campaigns, to help convert and improve your reputation. Blogging & Social Media - Easy to use blogging feature updates your site and social seamlessly. Schedule blogs to update both our website and your social pages in one go. Reputation Management - Funnel clients who have had a good experience towards review sites. Nothing is more important for a businesses reputation than reviews: ensure that you're getting every 5 star review that you deserve. And More! Consider the move to a more mobile friendly website as an investment into your business. With more and more people using their phones to find their next doctor, roofer, restaurant choice, etc., you could be losing valuable business just because you're website doesn't look good on their smartphones. While there is no apparent or definite switch in the way Google indexes websites--yet--the change does symbolize the growing need for businesses to consider and focus on improving their sites mobile experience. Interested in learning more about the Denver Website Designs system and how our phenomenal team can help your business get the website it deserves? Contact a representative today to learn how to improve your online presence! Wed, 11 Apr 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/121/Mobile-First-Indexing--What-Google-s-Latest-Announcement-Means-for-You http://denverwebsitedesigns.com/blog/120/New-Website-Launch--PERC--LLC blog When it comes to sports, businesses and teams struggling with overcoming mental barriers, PERC can help! With a brand new website from Denver Website Designs, PERC has the platform it needs to reach more people and help them with recovery and success! PERC's team of Performance Excellence Coaches can help with goal-setting, focus, motivation, visualization and mindfulness. Visit their website today to see how the excellent team and PERC can help you succeed. Contact us today to learn how the Denver Website Designs' team can help you get the website your business deserves. Thu, 05 Apr 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/120/New-Website-Launch--PERC--LLC http://denverwebsitedesigns.com/blog/119/New-Website-Launch--Retire-PR blog Ensuring that their client's financial futures are secure, and their dreams of retirement come to fruition, the team at Retirement PR have upgraded their online presence with a brand new website from the Denver Website Designs' team. Considerate of any and all factors that could affect their client's financial portfolios, such natural disasters, geopolitical struggles and changes in retirement plans, Retirement PR helps prepare their clients for anything! Want to learn more about the amazing Denver Website Designs platform? Visit our overview page today, and don't forget to contact a representative to learn more! Tue, 03 Apr 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/119/New-Website-Launch--Retire-PR http://denverwebsitedesigns.com/blog/118/New-Website-Upgrade--YK-Stone-Center blog Giving homes around the Denver area custom design, fabrication and installation of natural stone materials, the family owned and operated YK Stone Center has received an upgrade to their website; courtesy of the Denver Website Designs team! Redesigned on the new platform that operates leaps and bounds above the original, YK Stone Center's new website features all their services as well as a fantastic showcase of their recently completed projects. Would you like to receive more information regarding the custom Denver Website Designs platform? Reach out by filling out a form and a representative will contact you in a jiffy! Thu, 08 Mar 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/118/New-Website-Upgrade--YK-Stone-Center http://denverwebsitedesigns.com/blog/117/New-Website-Launch--Darlene-Kay-Painting blog Husband and wife duo, Roy and Darlene are painting the town! Their brand new website DarleneKay.com, which showcases their incredible skill and passion for painting, was recently launched by Denver Website Designs. With backgrounds in insurance claims, painting for commercial and residential, as well as a nifty art degree, the team at Darlene Kay Painting can transform any drab space into something the owners can be proud of. See what the Denver Website Designs team can do for you by giving us a call at 303-498-9000 or fill out a contact form and a representative will be in touch in no time! Tue, 06 Mar 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/117/New-Website-Launch--Darlene-Kay-Painting http://denverwebsitedesigns.com/blog/116/New-Website-Launch--Sewfine-Interior-Products blog Sewfine Interior Products isn't the only one restoring things around here! Their brand new website was recently launched by the Denver Website Designs team and is, if we do say so ourselves, a classic beauty. Known internationally as a go to for interior restoration of classic Volkswagens, Sewfine Interior Products provides clients with custom, made-to-order interior kits that takes old jalopies and turns them into classic roadsters. Want to see what the Denver Website Designs team can do for you? See all our websites here, and see for yourself how you can take your online presence to the next level! Thu, 01 Mar 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/116/New-Website-Launch--Sewfine-Interior-Products http://denverwebsitedesigns.com/blog/115/New-Website-Launch--Over-the-Horizon-International blog Recently launched by the Denver Website Designs team, Over the Horizon International's new website helps the growing business reach more small to medium sized enterprises and help them break into overseas markets. With a founder who has over 20 years of experience executing Naval Special Warfare operation globally, O.T.H. prides itself on operating with discretion, integrity and purpose. Visit their new website today to learn how Over the Horizon can use their creative savvy to help your business 'broaden its' horizon.' Want to learn more about the amazing Denver Website Designs' platform? Visit our Platform's Overview page today and see all the amazing features that come built into every site we release!   Tue, 27 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/115/New-Website-Launch--Over-the-Horizon-International http://denverwebsitedesigns.com/blog/114/New-Website-Launch--Colorado-Design--Case---Millwork blog Colorado Design, Case & Millwork creates one-of-kind custom built cabinets and countertops that truly make any house feel like home. Founded by Bart Barros, CDCM is the culmination of over 30 years of experience for the Master Cabinetmaker. Denver Website Designs is proud to have built Colorado Design, Case & Millwork's brand new website and wish them the best in utilizing their new online presence.  Denver Website Designs offers more than just beautiful responsive websites, each and every site comes with marketing tools that can help your business grow and overcome your competition. Visit our Platform Overview page for more info! Fri, 16 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/114/New-Website-Launch--Colorado-Design--Case---Millwork http://denverwebsitedesigns.com/blog/113/New-Website-Launch--CSAFE blog CSAFE, which stands for Colorado Surplus Asset Fund Trust, started off in 1988 as a local Colorado government investment pool developed by Colorado local governments for Colorado local governments. Recently launched by Denver Website Designs, CSAFE's brand new website caters to government entities in Colorado to meet their daily cash management needs. Their emphasis is on Safety, Liquidity, Transparency, and Competitive Yields.   To learn more about the amazing Denver Website Designs system, visit our Platform's Page. Every website we design come fully integrated with the marketing tools your business needs to succeed.  Wed, 14 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/113/New-Website-Launch--CSAFE http://denverwebsitedesigns.com/blog/112/New-Website-Launch--The-Used-Tire-Store blog The newly launched website for The Used Tire Store is the third of four websites that the owner and longtime client has asked Denver Website Designs to build for him. The Used Tire Store offers the most affordable deals on used tires, new tires, and TPMS replacement. We've branded this site in line with one of the partner sites to give it a complimentary but distinct feel. There is a reason why our clients continue to ask us for new sites and marketing services. They experience ROI and increased business through working with Denver Website Designs. Let us do the same for you. Mon, 12 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/112/New-Website-Launch--The-Used-Tire-Store http://denverwebsitedesigns.com/blog/111/New-Website-Launch--Bright-by-Text blog Helping new parents give their children the very best start at life, Bright by Text takes the mission of Bright by Three and makes it easily accessible to modern parents! Recently launched by the Denver Website Designs' team, Bright by Text's website sends valuable information, via text messages, to parents about language and literacy, developmental milestones, nutrition and so much more! Interested in upgrading your online presence? Visit our new Platform Overview page to see all the amazing features included with every website launched by Denver Website Designs! Thu, 08 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/111/New-Website-Launch--Bright-by-Text http://denverwebsitedesigns.com/blog/110/New-Website-Launch--Katherine-Elizabeth-Interior-Design blog Brightening the living spaces of homes around the Denver area, award winning Interior Designer, Katherine Elizabeth's website is just the latest launch for the Denver Website Designs team. Offering a wide variety of services, Katherine Elizabeth takes her client's dreams and turns them into realty! Visit her brand new site today to see her Before and After Gallery, Testimonials, list of Services and more! To see more of what the Denver Website Designs' team has to offer, schedule your free demo of our innovative system by contacting a representative today! Tue, 06 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/110/New-Website-Launch--Katherine-Elizabeth-Interior-Design http://denverwebsitedesigns.com/blog/318/New-Website-Launch--Peak-Physical-Therapy---Wellness blog Dedicated to providing one-on-one personalized care to the Denver area, Peak Physical Therapy & Wellness now has a fantastic new website to share information on their services, resources and more! Just the latest in the Denver Website Designs growing portfolio, Peak Physical Therapy's website showcases the multi-location capability features our amazing team has to offer. If you have a business with multiple locations and you find your current website difficult to use, contact a representative at Denver Website Designs today to learn all about our amazing custom platform and services!  Thu, 01 Feb 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/318/New-Website-Launch--Peak-Physical-Therapy---Wellness http://denverwebsitedesigns.com/blog/109/New-Website-Launch--Rocky-Mountain-Recorders blog Giving Denver artists the tools they need to turn up the volume on their sound, Rocky Mountain Recorders provides a full service professional recording studio and specialize in audio production, sound design, original music composition and music recording. One of the latest project in the Denver Website Designs portfolio, Rocky Mountain Recorders has an amazing new site to attract business to their amazing studios. Take a look at other completed projects by the Denver Website Designs team on our portfolios page, and don't forget to contact us to see how we can improve your online presence and marketing! Tue, 30 Jan 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/109/New-Website-Launch--Rocky-Mountain-Recorders http://denverwebsitedesigns.com/blog/108/New-Website-Launch--WAGSLAPS blog Originating on the production table of a vinyl print shop right here in Denver, WAGSLAPS is the solution for placing your beloved pet on every sticker friendly surface in your area! If you have a picture of your pooch, or a have captured your cat in the perfect pose visit WAGSLAPS website today: just the latest in the Denver Website Designs portfolio. Want to learn more about the comprehensive Denver Website Designs platform? Visit our overview page today to see the amazing features our websites have! Thu, 25 Jan 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/108/New-Website-Launch--WAGSLAPS http://denverwebsitedesigns.com/blog/107/New-Website-Launch--Foxstone-Financial blog Providing the Denver area with experienced financial planning services including financial goal setting, fiduciary based investing, tax planning and estate conservancy (to name a few), Foxstone Financial just got a sleek new internet presence thanks to the team at Denver Website Designs! Visit Foxstone's new website to learn how you can secure your future with solid financial planning. If you're interested in upgrading your online real estate contact a Denver Website Designs representative today to see how you can improve your website and marketing tools! Wed, 17 Jan 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/107/New-Website-Launch--Foxstone-Financial http://denverwebsitedesigns.com/blog/106/New-Website-Launch--Key-Largo-Acoustics blog If you're on the market for a top-notch array of underwater communication devices, Key Largo Acoustics can provide you with a fantastic selection. Featured products include the Narrator, which allows you to narrate your underwater adventures, and the Toucan which allows you to talk to your dive buddy. Visit Key Largo Acoustics brand new website, just the latest in Denver Website Designs recent launches! Learn more about the amazing Denver Website Designs' platform and how you can turn your drab website, into a finely tuned lead gaining machine. Thu, 11 Jan 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/106/New-Website-Launch--Key-Largo-Acoustics http://denverwebsitedesigns.com/blog/105/2018-Website-Goals--Responsive-Design---Why-You-Need-It blog Consumers use any number of different devices to surf the web, including laptops, desktop computers, tablets, and smartphones. In order to provide a seamless experience to potential customers no matter what device they are using, your business website needs to be built with responsive web design in mind.   What is responsive web design? And why is it such an important part of your overall digital marketing strategy? Here's everything that you need to know.   An Introduction to Responsive Web Design   A website that utilizes responsive web design will automatically resize depending on the type of device being used to access the site.   Because responsive websites intuitively respond to the type of device being used and adjust the layout of a website accordingly, information is more easily accessible and the the user experience is much more enjoyable. No more scroll bars, no more pinching and squeezing to be able to read content and no more separate mobile sites. Think beautiful, clean websites that are easy to read and navigate on any device.   The Importance of Responsive Web Design   Thinking of updating or building a new website for your business? Here are some of the many reasons you should consider going with a web designer that knows how to create responsive website design:   Consumers Steer Clear From Websites That Aren't Mobile Friendly   57% of mobile users say they won't recommend a business that has a poor user experience on their smartphones.   Today, mobile users account for nearly half the internet traffic. Consumers will leave your website if it is difficult to navigate, to find information or if it takes too long to load on their smartphone or tablet.   If a user finds your site too hard to navigate or read, they will leave without engaging--and you will have lost a potential lead.   Be Accessible, No Matter the Device Being Used   We live in an age where consumers are updating and upgrading their smartphones or tablets constantly.   Responsive websites will automatically adjust when accessed by new devices that hit the market. This means you won't need to update the code or the design every time a new smartphone or tablet is introduced.   You've Got a Limited Amount of Time to Catch a Consumer's Attention   In today's fast-paced environment, websites that don't load within 9 seconds are considered to have a poor loading time by industry standards, across the board.   Using a responsive web design can improve the load time on your website--an important feature given the tendency by consumers to lose patience easily.   Your Search Ranking Will Go Up with Improved SEO   Your visitors won't be the only ones impressed with your website—Google will be, too. Google knows that a responsive design creates a better user experience, so they will reward you by placing your page higher than other sites that don't have this type of design, particularly for searches being conducted on mobile devices.   Surprisingly, It Costs Less to Create & Maintain, So You Can Focus on What Matters   If you don't know much about web design, it may seem as if this type of website would be harder to build since it needs to be designed with all types of devices in mind. But fortunately, that's not the case.   A responsive web design only requires one set of code, whereas a non-responsive web design will require a set of code for every different device, orientation, and screen resolution. And while all websites will require maintenance once they have been launched a non-responsive design is much more high maintenance than a responsive design. This is due to double the amount of work being placed on separate version of a website (mobile and desktop).   One Analytics Report as Opposed to Many   Trying to make sense of analytics can be difficult when you have two separate websites. Fortunately, businesses with responsive websites don't have to worry about this since the data is combined in one report.   The Denver Website Designs Difference   We've made it our business to provide seamless responsive web design for our clients, no matter their industry. From e-commerce to brick-and-mortar businesses: Denver Website Designs has created hundreds of responsive web designs that have improved our clients online presence.   We Save You Time   Because we've streamlined the process, Denver Website Designs can have a website created for you within six to seven weeks from you signing a contract.   We Save You Money   We've got creating a responsive website down to a science and have an effective system for creating a unique online presence for clients. Because of our effectiveness we've been able to pass on the savings to clients!   We Provide More than Just a Website   Part of what makes our model so much more appealing is the inclusion of other marketing functions built into the back end of every DWD website. Clients have access to Email Marketing, a CRM System (Customer Relationship Management), Reputation Management and a Blogging tool to name a just few features. Our software, along with our local in-house team, makes Denver Website Designs a no-brainer for those looking to improve their web presence and digital marketing reach.   For more tips on how to improve your digital marketing strategy, get in touch with the experts. At Denver Website Designs, our team has helped companies of all sizes grow their business by improving their websites. Learn more about our process and how we can help your business grow with a comprehensive digital marketing plan! Mon, 08 Jan 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/105/2018-Website-Goals--Responsive-Design---Why-You-Need-It http://denverwebsitedesigns.com/blog/317/New-Website-Launch--9-5-Search- blog Finding new talent and a new position just got a little easier for Employers and Job Seekers alike with 9 to 5 Search's new website! The latest in Denver Website Designs growing portfolio, 9 to 5 Search is a boutique staffing firm that has the talent and experience to find the perfect fit for businesses and candidates. Skills, Experience, Talent and Culture all work together cohesively for a unique experience that caters to their client's needs. Be sure to take a look at Denver Website Designs work to get a good idea of what we can do for your business!   Thu, 04 Jan 2018 06:00:00 GMT http://denverwebsitedesigns.com/blog/317/New-Website-Launch--9-5-Search- http://denverwebsitedesigns.com/blog/104/New-Website-Launch--Tiki-Mana-Island-Grill blog Providing authentic Hawaiian cuisine along with a fantastic selection of tropical tiki bar drinks, Tiki Mana Grill just got a fantastic new website, compliments of Denver Website Designs. Located in Breckenridge,Colorado Tiki Mana Island Grill provides a large selection of popular island dishes such as chicken, specialty noodles, fresh fish, and a build your own poke bowl bar. Want to learn more about our amazing services? Visit our Professional Services page to see what Denver Website Designs can do for your business! Thu, 21 Dec 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/104/New-Website-Launch--Tiki-Mana-Island-Grill http://denverwebsitedesigns.com/blog/103/New-Website-Launch--24-7-Networks blog Dedicated to providing comprehensive, reliable IT solutions to organizations of all sizes, and having fun doing it, 24/7 Networks is just the latest launch for the Denver Website Designs' team. With over 36 years of combined CCIE experience, 24/7 Networks has the solutions and passion that your organization needs in order to achieve your business goals. To see more of our amazing clients' websites, visit the Denver Website Designs portfolio. Thu, 14 Dec 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/103/New-Website-Launch--24-7-Networks http://denverwebsitedesigns.com/blog/102/Happy-Thanksgiving-from-Denver-Website-Designs- blog  The team at Denver Website Designs would like to wish everyone a very Happy Thanksgiving!   As we approach the Thanksgiving Day festivities we would like to make note that our office will be closed Thursday 11/23 and Friday 11/24. If you are a current client, or interested in one of our many amazing services, please reach out when we resume regular business hours next Monday 11/27.   We hope that everyone enjoys their time with friends and family and we wish you only the very best Turkey/Ham/Vegan dinner! Thu, 23 Nov 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/102/Happy-Thanksgiving-from-Denver-Website-Designs- http://denverwebsitedesigns.com/blog/101/New-Website-Launch--Stern-Risk-Partners blog Our most recently completed project, Stern Risk Partners just launched their brand new website using the innovative Denver Website Designs' new platform. Experienced in delivering best in class solutions in the insurance brokerage and captive management fields, Stern Risk Partners now has a fantastic platform to help spread their expertise nationwide! Don't forget to Contact us so you can find out how you can grow your internet presence and make the most out of your business!   Wed, 08 Nov 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/101/New-Website-Launch--Stern-Risk-Partners http://denverwebsitedesigns.com/blog/100/New-Website-Launch--COHI blog Denver Website Designs recently created a second website for COHI. COHI is a private equity lender offering hard money loans across Colorado. COHI offers shortterm real estate loans for all types of borrowers. Visit Denver Website Designs to find out more about the websites we build and the services we provide. Tue, 07 Nov 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/100/New-Website-Launch--COHI http://denverwebsitedesigns.com/blog/99/New-Website-Launch--Denver-Window-Tint blog One of our most recent website designs is the sleek design we created for Denver Window Tint. Denver Window Tint sets the standard for auto, residential, and commercial window tinting in the Denver area. They also specialize in vehicle wraps, headlight restoration, and vehicle protection film. If you care about your car, take it somewhere they care about their work, Denver Window Tint. Check out the full Denver Website Designs portfolio if you're interested in some of the other amazing work our team does. Mon, 23 Oct 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/99/New-Website-Launch--Denver-Window-Tint http://denverwebsitedesigns.com/blog/98/New-Website-Upgrade--Monaco-Inn blog We just upgraded a longtime client of ours, Monaco Inn, to our new platform. Monaco Inn has been dishing out delicous authentic homemade Greek food to Denver for over 30 years. With a large selction of wine accompanying their Greek, Mexican, and American fare, Monaco Inn has something for everyone. We pride ourselves on our lasting customer relationships. Let Denver Website Designs start building a longlasting relationship with your business! Thu, 12 Oct 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/98/New-Website-Upgrade--Monaco-Inn http://denverwebsitedesigns.com/blog/97/New-Website-Launch--Razor-Technical-Staffing blog The people at Razor Technical Staffing have a keen eye when it comes to hiring professionals in technical roles. That's why they made sure to hire Denver Website Designs, the best web design team in the company out there, to create their new website. Razor Technical Staffing is a Denver based staffing agency that specializes in on IT, Applications, Engineering and Telecommunications solutions for Contract, Right-to-Hire, or Permanent positions. We helped Razor Technical Staffing streamline their business. Contact us to see how we can do the same for you. Wed, 11 Oct 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/97/New-Website-Launch--Razor-Technical-Staffing http://denverwebsitedesigns.com/blog/96/New-Website-Launch--Rhino-Roofing blog We've delivered another outstanding website to another outstanding client, Rhino Roofing. Rhino Roofing employs the most experienced roofing consultants and technicians to deliver unparalled service to the Denver metro area. They can repair or replace even the most complicated roofing systems in both the commercial and residential markets. Visit Denver Website Designs to find out how we start by building websites and end up building businesses. Tue, 10 Oct 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/96/New-Website-Launch--Rhino-Roofing http://denverwebsitedesigns.com/blog/95/New-Website-Upgrade--Juice-Kitchen blog Looking for some healthy and delicious meals to grab on the go in Denver? Visit the newly upgraded website for Juice Kitchen to view their fresh and flavorful offerings. Located downtown, they offer have a wide array of smoothies, both hot and cold wraps, and wheatgrass shots. Juice Kitchen serves as one more example of the excellent work we do here at Denver Website Designs. We've build hundreds of websites for our hundreds of satisfied clients. If you want to take your website and digital marketing game to the next level, contact Denver Website Designs to hear about our technology and services. Tue, 26 Sep 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/95/New-Website-Upgrade--Juice-Kitchen http://denverwebsitedesigns.com/blog/197/Denver-Website-Designs-Ranked-as-Top-Web-Designer-in-Denver blog Denver Website Designs has created over 400 unique websites and helped enable online success for our clients. Together the DWD team has decades of combined knowledge of SaaS, web design & development, digital marketing, SEO and customer support. Our experience with clients, both large and small and across a wide variety of industries, enables us to understand what businesses need and how to put together a digital marketing strategy tailored for individual success.   As recognition of our record of success on behalf of our clients, we were delighted to be ranked as a top Denver Web Designer by the independent ratings and review platform, Clutch. Clutch has ranked and reviewed over 10,000 different companies! Clutch maps digital service solution providers in a 'Leaders' Matrix' which rates companies based on their ability to deliver scores. Scores are assessed from three primary factors: market presence, experience, and Clutch analyst-led reviews. Reviews are the heaviest factor used in determining the ratings score and in order to provide a metric for this Clutch analysts interviewed some our clients and asked them specific questions about their experience to help understand and rate our technical expertise, our customer satisfaction, and overall results. We did not direct Clutch to any specific clients for interview. After this independent review process we are thrilled to have been awarded a perfect review featured on our profile! As part of this recognitiion and honor Denver Website Designs was also featured in a press release highlighting our superior performance in web design and web development. In addition to quality design and development work, DWD also offers a wide variety of sigital marketing and SEO services to help your business succeed online. Look out as we continue to establish our name as a leading web design and internet solution provider.     Fri, 08 Sep 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/197/Denver-Website-Designs-Ranked-as-Top-Web-Designer-in-Denver http://denverwebsitedesigns.com/blog/316/New-Website-Launch--PedalBox-Gym blog PedalBox Gym offers a revolutionary exercise environment developed and instructed by experts but designed for everyone. No matter your training level or fitness goals, PedalBox Gym offers a solution. They utilize specialized equipment and methods that are designed for a high intensity workout with minimal impact on your joints. We recently launched a new website for them that is as unique and cutting edge as their progam. Do you love the look of this site? Or maybe you prefer one of our other hundreds of sites? What you see is only a fraction of the technology and value offered by our web design and marketing platform. Contact Denver Website Designs to learn how we are empowering businesses across the nation with our revolutionary technology. Fri, 08 Sep 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/316/New-Website-Launch--PedalBox-Gym http://denverwebsitedesigns.com/blog/315/New-Website-Launch--Julie-Kershner-Los-Cabos-Realtor blog Julie Kershner's website is one of the latest to join the Denver Website Designs Portfolio. As a Certified International Property Specialist and Resort and Second-Home Property Specialist  from the National Association of Realtors, she is the premier realtor of Los Cabos. Her years of experience have gained her righlty deserved prestige and awards across the real estate industry. Be sure to check out more of our recently launched websites! Fri, 01 Sep 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/315/New-Website-Launch--Julie-Kershner-Los-Cabos-Realtor http://denverwebsitedesigns.com/blog/314/New-Website-Launch--DLG-Law-Group blog Bankruptcy, securities, corporate taxes, business litigation, real estate...DLG Law Group can handle it all. Their legal specialists and practiced attorney's believe in givng the best represenation while charging reasonable rates. Visit their new website to find out more about their proven track record of success. Let Denver Website Designs represent your website and digital marketing needs. Contact us to discuss your needs. Thu, 17 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/314/New-Website-Launch--DLG-Law-Group http://denverwebsitedesigns.com/blog/313/New-Website-Launch--Comprehensive-ENT blog One of the more recent addition to our extensive portfolio of websites is Comprehensive ENT. Comprehensive ENT is the Denver area's go-to medical practice for Ear, Nose, and Throat surgical treatments. Request an appointment with one of their offices today to find solutions to your health concerns. At Denver Website Designs, we deliver results to our clients. Read the testimonials from our clients to see how we consistently improve business for others.   Wed, 16 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/313/New-Website-Launch--Comprehensive-ENT http://denverwebsitedesigns.com/blog/312/New-Website-Launch--5360-Townhomes blog Olde Town Arvada is getting new high-quality and contemporary styled residences from 5360 Townhomes. The website we built for them makes viewing the residential designs and getting more information an effortless experience. If you are looking for a place to live in Arvada, CO, be sure to see how 5360 Townhomes can accomodate you. You may have seen our websites, but are you aware of all the other technology and services that we offer at Denver Website Designs? Be sure to visit our professional services page to learn how we can help you grow your business. Tue, 15 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/312/New-Website-Launch--5360-Townhomes http://denverwebsitedesigns.com/blog/311/New-Website-Launch--Calypso-Sailing blog On the new site we built for Calypso Sailing, you can view galleries of their gorgeous 50-60ft sea vessels and conveniently book your dream charter on the catamaran or monohull of your choosing. Located in the Key Largo, FL, these ships sail in the beautiful surrounding areas of the Florida Keys and the Bahamas. Contact Denver Website Designs for help with your own internet marketing and web design needs. What we can build you is much more than just a website. Thu, 10 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/311/New-Website-Launch--Calypso-Sailing http://denverwebsitedesigns.com/blog/310/New-Website-Launch--Clanahan-Beck-Bean blog The attorneys at Clanahan Beck & Bean are Denver's experts in business & securities law, tax law, and estate planning. We designed a clean, professional website for them highlighting their knowledge and capabilities across many fields of law. Keep up with the Denver Website Designs News to see more of our recently launched websites.   Thu, 03 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/310/New-Website-Launch--Clanahan-Beck-Bean http://denverwebsitedesigns.com/blog/309/New-Website-Launch--Step-and-Connect blog Educate, Involve, Empower. This is the mission of Step and Connect where they use innovative, proven products to proviced highly specialized neurological and vestibular physical therapy. Visit the new website we made for them to see how they can help you. Denver Website Designs also believes in education, involving, and empowering our clients. Contact us to find out more about the proven solutions we offer for your web and marketing needs. Wed, 02 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/309/New-Website-Launch--Step-and-Connect http://denverwebsitedesigns.com/blog/308/New-Website-Launch--Virgin-Valley-Food-Mart blog Virgin Valley Food Mart now has a new website. Virgin Valley Food Mart is an RV dump station for RVs, trailers, trucks, and anybody else in need of one of their over 120 large parking spaces, wifi, gas, and/or food and beverages. Located halfway between Salt Lake City and LA on I-15, their parking and gas station is conveniently located near hotels, casinos, and more entertainment. At Denver Website Designs we deliver quality and we deliver results. Read up on our SEO case studies to see how we've helped others with their digital needs.   Tue, 01 Aug 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/308/New-Website-Launch--Virgin-Valley-Food-Mart http://denverwebsitedesigns.com/blog/307/New-Website-Launch--Cheyenne-Air-Center blog The new Cheyenne Air Center website is up and looking fly. Located in North Las Vegas, Cheyenne Air Center sales and leases aviation office suites and private aircraft hangar space. They provided fully insulated hangars, generous parking, utilities, and a host of other amenities. Other than providing a website, see how our technology helps clients like Cheyenne Air Center by reading up on our internet marketing platform. Mon, 31 Jul 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/307/New-Website-Launch--Cheyenne-Air-Center http://denverwebsitedesigns.com/blog/306/New-Website-Launch--Schuler-Scientific blog Check out the new website we created for Schuler Scientific! Schuler Scientific provides a multitude of innovative instruments for precision weighing, moisture determination, and electrochemical analysis. The company is made up of experts from scientific, industrial, and professional fields, so they can deliver superior products, service, and support to their customers. At Denver Website Designs, we use our own types of tools for precise measurement to measure sucess. You can view our reviews and case studies summaries to see the results for yourself. Fri, 28 Jul 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/306/New-Website-Launch--Schuler-Scientific http://denverwebsitedesigns.com/blog/196/Social-vs--Search-Advertising--Which-Digital-Marketing-Strategy-is-Right-For-Your-Company- blog There are many different digital marketing tactics, as far as advertising goes, you have two primary options: social or search advertising. Social advertisements are placed on social media websites such as Facebook, Twitter, Instagram, and Linkedin, while search advertisements, also known as pay-per-click (PPC) ads, show up on the first or subsequent pages of search results. Which one of these strategies is right for your business? Here's what you need to consider before you decide: Visuals Social media networks allow you to use an image alongside the ad copy, while search advertisements solely use text (except for display ads). Before you decide which type of advertisement to run, think about the nature of the product or service you're trying to sell and ask yourself these questions:  Do people need something visual in order to understand what you're selling? Will you be able to explain your value proposition with just text? If you need an image to get your point across, stick with social advertisements to start. Learn more about Facebook Advertising Tips. Intent to Buy Both search and social advertising allows brands to control who sees their advertisements. But...the manner in which you can target consumers is slightly different. See below:  On social media, brands can target people based on their age, location, gender, tastes, and much more. You can narrow down your audience as much as you'd like, but you won't be able to target based on someone's intent. Fortunately, search advertising gives you the power to do this.   For example, let's say you want to advertise your personal training services to people in Denver. On social media, you would be able to target people in Denver who enjoy going to the gym and working out. But, this means anyone who exercises would see your ad, not necessarily people who want a personal trainer. Using search ads, you could target keywords such as "personal trainer Denver" or "Denver personal training". People who search for these keywords are clearly interested in working with a personal trainer, so they are more likely to convert to customers. If you only want to target people who are further down the sales funnel, search advertising may be right for you. Local Customers Do you have a small business that needs to build awareness in the local community?...If you answered yes, search advertising may be the answer. Consumers that are looking for a local restaurant, dry cleaner, or any other type of business tend to turn to search engines instead of social media networks. If you rely solely on social media advertising, you may not be able to reach these valuable customers who are trying to find a business like yours. Interactive Ads Brands love social ads because it gives them the opportunity to engage with their customers. If an ad shows up in a consumer's Facebook feed, for example, the consumer can like it, share it, or even comment on it. The brand will then have the opportunity to respond to the comment in order to answer questions or provide more information. As long as you have the resources to monitor the ads and respond to customer comments and questions, this is a great opportunity to connect with customers and push them further and further down the sales funnel. Brands don't have the ability to engage with consumers in this way through search advertising. If you have a product or service that is brand new or complex, it may help to use social advertising so you have the opportunity to provide more information to consumers when it is requested. Long-Term Value Consumers that are exposed to an ad on a search results page have the option of either ignoring the ad or clicking on it to visit the brand's page. Consumers who are exposed to an ad on social media have these options as well, but they can also choose to share the ad with their friends or followers. If a consumer chooses to share it, the ad will be amplified across the consumer's network and exposed to a larger audience, where it may be shared time and time again. Amplification is the process by which an ad reaches a much larger audience than you originally intended. Because social media ads have the potential to be amplified, they have a higher long-term value than search ads. A social media ad can continue to live on and reach new consumers through shares long after the campaign is over, but this is not possible with a search ad. Learn more about content amplification. Calculating ROI Marketers rely on return on investment (ROI) calculations to determine if a marketing tactic was successful. It is fairly simple to calculate ROI for search advertising because of the amount of information search engines give you on click-through rates (CTR) and customer conversions. Although this information is also available for social media ads, calculating ROI for this type of advertisement is much more difficult. Social media ads do not generate nearly as many conversions as search advertising. However, this does not mean the ad was not successful, but rather that it served another purpose such as raising brand awareness or providing customer engagement. This often leaves marketers scratching their heads as they try to figure out how to quantify the value of brand awareness in order calculate ROI. If your management team relies heavily on seeing numbers, explaining how successful your social media ad was may be quite difficult. Both social and search advertising have their pros and cons. If you feel that your business could greatly benefit from using both, don't be afraid to incorporate both tactics into your marketing strategy. Be sure that your ads are cohesive, meaning they don't send mixed messages to consumers. After you run your first social and search campaign, take a look at your results to determine if you should continue using both tactics or if one was more successful than the other. Ready to find a strategy that's right for your business? The team at Denver Website Designs can assist you with everything from topic generation to crafting content. We assist businesses of all kinds and will approach the website and strategy holistically to boost your business. Learn more about our process and how we can help your business grow! Wed, 19 Jul 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/196/Social-vs--Search-Advertising--Which-Digital-Marketing-Strategy-is-Right-For-Your-Company- http://denverwebsitedesigns.com/blog/195/The-Advantages---Disadvantages-of-Running-Facebook-Ads-for-Your-Small-Business blog Whether or not to run Facebook ads is a question that more and more small business owners are being confronted with. This is due in part to conflicting reports that show that Facebook ads are both effective and ineffective as part of your digital marketing strategy. While many Facebook users say they have not bought something directly from a Facebook ad, statements like these often incorrectly measure the results and benefits of advertising on Facebook. Though a user may not buy a service or product directly by clicking on a Facebook ad, this does not mean that Facebook ads don't influence their purchasing decisions down the line. Despite differing reports relative to the success of Facebook ads, they can be very useful in building brand awareness and staying in front of your target audience. Just as with any other forms of marketing, Facebook will work well for some and less well for others. So, should you spend money on running Facebook ads for your small business? Let's dig a bit deeper! Brand Awareness & Google Ranking Each type of marketing avenue provides unique opportunities and benefits, and Facebook ads are no different. Some business owners doubt the effectiveness of their Facebook advertising because the ads do not always produce direct or easy to identify leads. Where Google AdWords excels at creating hard leads right when a user is looking for a particular product or service at their moment of need, Facebook ads often produce leads in a subtler way. Facebook instead excels at increasing brand awareness and social engagement. A successful ad allows your Facebook ad to target the people most likely to be interested in your services, to remember your ad, and to want to visit your website/landing page to find out more. Also in contrast to Google AdWords, people on Facebook are generally more open to reading ads. Many users on Facebook are scrolling through their feed simply looking for some snippet of interest. A well-made ad can be that item of interest! That ad is then something that sticks with them when they need your service. Another perk of Facebook advertising is the ability to positively affect your Google ranking. By increasing your social signals, online social engagement, and traffic to your website, Google can reward you by placing a higher value on your position within search results. While an increased Google ranking should not be the driving reason behind running a Facebook ad campaign, it can be an added benefit.   Mobile, Social & Trust As first and foremost a social sharing network, Facebook allows you to see what your friends and others are into. We trust our friends, and when we see them "Like" a product or a business we are more apt to trust the brand or actually purchase a good or service from the company. Our friends' opinions matter to us, and this is an incredibly powerful part of what makes Facebook marketing different to more traditional online marketing. Additionally, once you've gained Likes and collected some information on your audience, you can tailor offers and incentives based on this information.   Facebook is mobile! According to some reports, there are 1.15 billion mobile DAILY active users on Facebook, with the most common demographic being those aged 25-34. If this is your business's prime demographic, you cannot count Facebook out! And given that we live in the age of visuals, you should definitely include an image or video in your Facebook ad. Facebook carousel ads contain 3-5 rotating images, and videos can be included in these as well. Many Facebook ad statistics show the importance of using strong visuals in your ads.   Additionally, because Facebook is an escape for many people, one of the biggest benefits of advertising on Facebook is that you are reaching your target demographic in their comfort zone and when they are in a relaxed state of mind. When a Facebook ad is made properly, users identify with it and experience it in a different way than traditional advertising that screams "I AM AN AD!". Rather, the ad appears to be an interesting bit of information that is in their Facebook feed and the user may casually Like or Share your ad/page just as they would with any other post. Audience Targeting & Ad Cost In terms of low cost and ease of set-up, Facebook offers more options and data than any other online marketing opportunity out there today. You can use data to target ads to highly specific audiences. For example let's say you own a neighborhood ice cream shop and you just created a new flavor called Peyton Manning Pistachio. You can create ads to target to a specific group of people in your ZIP code, who also love ice cream and are Broncos fans. Or if you are a staffing firm that specializes in Denver construction jobs, you can target an ad to hiring managers that work for construction companies in Denver. The options are pretty much endless, and that gives your business access to marketing gold. However, while pretty user-friendly, Facebook currently does not offer any customer service support for their ads services, so that could be a deterrent to some business owners who do not have a dedicated marketing person. The low price of Facebook ads is among their most appealing features and this makes it even easier to test ads to see what works and what doesn't. This is one of the major reasons your small business should at least consider the option of Facebook ads. To point, Facebook ads can cost as little as $5 a day or as much as you want. This means that in an average 30-day month a small business's monthly ad spend is only $150. This is incredibly low in the world of paid, online marketing. Of course, each business is different and you can certainly choose to spend more than $5/day to achieve better results but this relatively low cost allows businesses and marketers to A/B test - test several ad types, images, and landing pages with a small investment. When you get your process dialed in, pick your best performing ad and put a larger budget behind it! Additionally, as an advertiser, you can control how much you spend by setting daily and lifetime budgets for campaigns, and Facebook ads can vary in cost depending on your target audience. Data Gathering, List Building & Conversion Tracking Facebook ads that are set up properly – with associated forms and landing pages to capture potential customer information – allow you to create a continually growing community of potential customers and build your lead list. From an initial Facebook inquiry you can follow up with targeted email marketing campaigns to further move the individual from a lead to a customer.   Additionally, Facebook has a fairly robust system for measuring your campaign or ad effectiveness. The Insights tab allows for marketers to see things like page likes, engagement, conversion tracking, your best performing posts and more. This helps to track your progress in real time and to make course corrections quickly rather than wasting money on a campaign that is underperforming. In summary: ADVANTAGES DISADVANTAGES Audience & demographic targeting Softer leads Building brand awareness Lower CTR Easy to A/B test & track conversions Fake clicks  Inexpensive Irrelevant ads Still not sure? We can help. Give us a call today at 303-498-9000, and we will provide you with the information and data you need to make an informed decision about whether your small business should be using Facebook ads. We have experience and measured success using Facebook advertising with the right candidates. We know how to target the right audience and create an impactful ad for social media. No matter the size of your business, Denver Website Design can make your digital marketing vision for success a reality.  Tue, 11 Jul 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/195/The-Advantages---Disadvantages-of-Running-Facebook-Ads-for-Your-Small-Business http://denverwebsitedesigns.com/blog/305/New-Website-Upgrade--Alta-Convenience blog We recently upgraded the Alta Convenience website, and finding the right store with the right services/products has never been easier. Alta Convenience owns dozens of convenience stores primarily located across Colorado. They also have stores located in Nebraska, Kansas, and New Mexico. Visit there website to find the store location nearest to you. Not only does Denver Website Designs create beautiful websites on an comprehensive business solutions platform, but also we offer a host of marketing and advertising services. Contact us to find out more about our technology. Tue, 11 Jul 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/305/New-Website-Upgrade--Alta-Convenience http://denverwebsitedesigns.com/blog/304/New-Website-Launch--Body-Image-Physical-Therapy blog We are absolutely loving the new site that has been launched for Body Image Physical Therapy. Body Image Physical Therapy believes in bettering the community and does so by offering amazing services in physical rehabilitation, prevention programs, and clinical education. The easy navigation and beautfiul visuals on the homepage make it easy to find the service you are looking for. Visit the Denver Website Designs website to see the sites we design and the business solutions we provide. Wed, 05 Jul 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/304/New-Website-Launch--Body-Image-Physical-Therapy http://denverwebsitedesigns.com/blog/303/New-Website-Launch--Maxfund-Wellness-Center blog When we launched the new website for MaxFund Animal Adoption Center, we also launched a new website for MaxFund Wellness Center. MaxFund Wellness Center is a veterinary clinic offering quality, affordable medical pet care. MaxFund Wellness Center and MaxFund Animal Adoption Center are dedicating to brininging happiness and health to companion pets and their owners. If you would like to see more of the amazing businesses we help, keep up with Denver Website Designs News. Fri, 30 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/303/New-Website-Launch--Maxfund-Wellness-Center http://denverwebsitedesigns.com/blog/302/New-Website-Launch--ColorView-Consulting blog Color can exert a powerful influence over people. We kept that in mind when designing the new website for ColorView Consulting. At ColorView Consulting, a trained IACC professional will assist you virtually in creating the perfect color palette for any architectural space. You will be given guidance on what to buy and where to buy it based on your aesthetic and financial preferences. Denver Website Designs also knows how to work incorporate you aesthetic and financial preferences to deliver you unmatched professional services. If you want to know more about what we do, contact Denver Website Designs today. Thu, 29 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/302/New-Website-Launch--ColorView-Consulting http://denverwebsitedesigns.com/blog/301/New-Website-Launch--SatTel-Services blog We recently launched a new website for SatTel Services, a telecommunications staffing and consulting firm. SatTel uses a process to match their clients with highly qualified individuals within the IT and telecommunications who are the most suited to fulfill their needs. SatTel Services can help you find employees, but we can help you find customers. Contact Denver Website Designs to find out how our tecnhology can help you. Tue, 27 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/301/New-Website-Launch--SatTel-Services http://denverwebsitedesigns.com/blog/300/New-Website-Launch--Seafood-4-U-Now blog The new website for Seafood 4 U Now is solving an age old problem for Coloradans and looking goof while doing it. Fresh, top-quality seafood is often not the easiest to find in Colorado. Seafood 4 U Now delivers an extensive line of wild caught, flash frozen, and highly nutritous seafood to the Denver Metro, Boulder, and Evergreen areas. After you're done ordering up your premium seafood, be sure to check out some of our other recently launched websites at Denver Website Designs News. Mon, 26 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/300/New-Website-Launch--Seafood-4-U-Now http://denverwebsitedesigns.com/blog/299/New-Website-Launch--Spirit-Fortunes blog New to the list of sharp websites from Denver Website Designs is Spirit Fortunes. Liscensed clinical social worker, Mary-Beth Klastorin, wants her site to "celebrate the goodness of humanity, and to increase the love, peace, and joy that palpitate in our hearts." The website showcases her inspirational writings and cards dedicated to uplifting the spirit and creating joyful souls. Mary-Beth Klastorin may uplift the spirit, but if you want the success of your business uplifted then be sure to check out Denver Website Designs' proffessional services. Tue, 20 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/299/New-Website-Launch--Spirit-Fortunes http://denverwebsitedesigns.com/blog/298/New-Website-Launch--MCD-Electronics blog We have launched a new website for MCD Electronics. MCD Electronics is a supplier of LED bulbs and equipment. They provide customized lighting solutions to help machines and users interface. Be sure to keep up our recent websites and other Denver Website Designs news. Mon, 19 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/298/New-Website-Launch--MCD-Electronics http://denverwebsitedesigns.com/blog/288/New-Website-Launch--Boulder-Luxury-Leasing blog When our long time client, Colorado and Company, requested that we update their website to our new platform, they also had us build a sister site that specializes in beautiful rental properties in Boulder. The site for Boulder Luxury Leasing allows you to browse through their many stunning properties, so they can help find you the perfect place to rent in Boulder. At Denver Website Designs, we love understanding our clients' visions and helping them achieve their goals. Visit Denver Website Designs to find out more about how we can do the same for you. Fri, 16 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/288/New-Website-Launch--Boulder-Luxury-Leasing http://denverwebsitedesigns.com/blog/297/New-Website-Launch--Corona-s-Mexican-Grill blog Feeling hungry? Check out Corona's Mexican Grill's new website to find the nearest of their three locations. Corona's Mexican Grill serves up mouthwatering Mexican cuisine in their beautiful restaraunts and for catering. If you're feeling incredibly bold or just ravenously hungry, you can take on their Consume the Crown food challenge. Be sure to check out Denver Website Designs news to view other recently launched websites and product updates. Thu, 15 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/297/New-Website-Launch--Corona-s-Mexican-Grill http://denverwebsitedesigns.com/blog/291/New-Website-Upgrade--Arbor-Garden blog Arbor Garden decided to upgrade the website that they've had with us for several years. The new website is using our mobile responsive platform complete with all the backend features needed to manage the website and run the business. If you are looking for tree and landscaping services from certified arborist who are experts in the field, contact Arbor Garden today! If you want to see more of the ample capabilities of Denver Website Designs, go watch our platform videos. Wed, 14 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/291/New-Website-Upgrade--Arbor-Garden http://denverwebsitedesigns.com/blog/289/New-Website-Launch--Done-Right-Service-Painting blog Our recently launched website for Done Right Service Painting is looking and performing like a website done right. Done Right Service Painting provides quality commercial and residential painting while remaining professional and flexible at all times. They offer guarantees on their work and take the utmost pride in every job performed. Contact Denver Website Designs if you are interested in finding out more about our websites and the technology behind them. Tue, 13 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/289/New-Website-Launch--Done-Right-Service-Painting http://denverwebsitedesigns.com/blog/290/New-Website-Launch--SouthWestern-Property-Corp- blog Denver Website Designs adds this new SouthWestern Property Corp. website to our evergrowing list of impressive websites. SouthWestern Property Corp. has the experts and resources when it comes to real estate development. It is a Denver-based operation with a history of amazing investment yields and a highly diverse portfolio. Contact Denver Website Designs if you are interested in finding out more about  our services. Mon, 12 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/290/New-Website-Launch--SouthWestern-Property-Corp- http://denverwebsitedesigns.com/blog/296/New-Website-Launch--Colorado-Storm blog Check out the new website for Colorado Storm. Colorado Storm is a member of Colorado Soccer Association and United States Youth Soccer. They have four regional clubs across Colorado providing soccer programs for children 3-18. Stay up to date with Denver Website Designs news to see more of our creations. Fri, 09 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/296/New-Website-Launch--Colorado-Storm http://denverwebsitedesigns.com/blog/295/New-Website-Launch--Orchard-Med-Spa blog The new website for Orchard Med Spa is looking absolutely stunning. The design of the new site is as sleek and elgegant as their facilities. Orchard Med Spa is the premium provider of health and beauty services in Castle Rock,CO and surrounding areas.They use cutting edge technology in offering a catalog of treatments from laser hair removal, botx injections, to facials and much, much more. Interested in getting your own website that looks this good? Contact Denver Website Designs to see how our proprietary technology comes with features far beyond that of our competition. Thu, 08 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/295/New-Website-Launch--Orchard-Med-Spa http://denverwebsitedesigns.com/blog/294/New-Website-Launch--Pynwheel blog Pynwheel is one of the latest website launches from Denver Website Desings. Pynwheel offers incredible technology in their touchscreen application designed for real estate leasing and sales.The app engages potential residents and home buyers buy allowing them to view galleries, take virtual tours, explore the surrounding area, and so much more. For more information about the technology at Denver Website Designs, visit our site. Wed, 07 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/294/New-Website-Launch--Pynwheel http://denverwebsitedesigns.com/blog/287/New-Website-Upgrade--Colorado---Company blog Our client, Colorado and Company, recently reached out to us to upgrade their website to out mobile responsive and full service platform. Colorado and Company is a full service boutique real estate office that focuses on providing our client's premier service at any price range. Whether you are looking to buy or rent, Colorado Company has beautiful homes waiting for you. The intuitive and detailed search options provided on the website make it easy to find yourself the perfect home. If you want a beautiful site and all the professional services available on our platform, contact Denver Websiter Designs. Tue, 06 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/287/New-Website-Upgrade--Colorado---Company http://denverwebsitedesigns.com/blog/293/New-Website-Launch--MaxFund-Animal-Adoption-Center blog Check out MaxFund Animal Adoption Center's new website, courtesy of our talented team at Denver Website Designs. MaxFund Animal Adoption Center is a non-profit, no-kill animal shelter in Denver, CO. They take in and nurture any injured animal with no known owner and find loveing "forever homes" for these animals once they have recovered. Denver Website Designs is proud to have helped MaxFund with their mission of caring for any animal in need. Contact MaxFund to adopt,volunteer, or donate today! For more information about how Denver Website Designs can help your business, visiti our website to view our proffessional services. Mon, 05 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/293/New-Website-Launch--MaxFund-Animal-Adoption-Center http://denverwebsitedesigns.com/blog/292/New-Website-Launch--Prentice-Orthodontics blog The new website launched for Prentice Orthodontics is looking as beautiful as the smiles of their satisfied customers. Prentice Orthodontics is the best in the Broomfield area when it comes to making straight, white, beautiful teeth. They use the latest technology and proven methods to provide top level patient care. If you want to check out more about our websites, platform, and services, be sure to visit Denver Website Designs. Fri, 02 Jun 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/292/New-Website-Launch--Prentice-Orthodontics http://denverwebsitedesigns.com/blog/185/Digital-Marketing-Pro-Tip--What-You-Should-Know-About-Google-s-PageRank blog Are you trying to understand the many aspects of SEO? One concept you have probably come across time and time again is PageRank, but what exactly is it? PageRank is an algorithm used by Google, and is something that every digital marketer should be familiar with. Here's what you need to know about Google's PageRank to help improve your Denver SEO strategy: The Importance of Links Google uses many different algorithms to figure out where your page should land in the search results, but PageRank is the only algorithm that determines your page's value by looking at links. So, why are links important? Google believes if your page has valuable content, other websites will use it as a resource and link back to it on their pages (hence the oft-referred to SEO term "backlinks"). Basically, the more links found on other pages that link back to your website, particularly from high authority sites, the more valuable your site is in the eyes of Google's PageRank. According to Moz the correlation between higher rankings and the number of linking websites is one of the highest correlations in a recent study on search results. Every Link is a Vote Google refers to every link back to your website as a vote. For example, if Company XYZ links back to your page, Company XYZ is "voting" for your page to rank higher in Google search results by acknowledging your content. However, every vote is not counted equally by this algorithm. Google will not only look at the quantity of the links leading back to your website, but also the quality. If a well-established and authoritative website links back to your page, this will help your ranking more so than a lesser known website linking back to your page. The same goes for relevancy of the site that provides you a link. If the site linking back to you is in your industry, or in in a shoulder industry that is related to your type of business, Google will see that as more relevant. For example, if Huffington Post includes a link to your website, this would work in your favor because Huffington Post is a highly-regarded and reputable website. However, if a local blogger with a very small following links back to your page, their "vote" will have little impact on your ranking. Even given this, backlinks never have a negative impact on site ranking, so the more the better! The Ranking After links have been counted and the importance of the links has been analyzed, Google will assign a PageRank to each page on the web. The scores range from 0-10, with 10 being the highest. If your page has zero inbound links, it will have a PageRank score of zero. Pages with a score of 3-4 are considered to have a decent number of inbound links, and pages with a score of 5-6 are considered to be well above average. It's rare for a page to be ranked a 9 or 10, and in fact, most of the pages that are ranked this high are very large and well-known business websites such as Twitter or Facebook that literally have billions of unique users. Check Your Ranking How can you see how you are performing? There are a number of websites available to marketers that will help you find out how Google has ranked your page. There are websites such as PRChecker.info that will allow you to enter any website and see its PageRank score in a matter of seconds. However, it's important to note that these websites do not guarantee accurate results and it is all a bit of a guessing game in terms of scoring. Google no longer reveals a page's score, so the number you are given with these tools will be estimates only.   However, while scoring can be somewhat arbitrary, there are tools that will show you how many inbound links your website has, which will give you a good idea of how you rank. Moz.com and Backlink Watch are two of the most popular tools used by marketers today. Simply enter a website into the box, and a list of all the inbound links will appear for your review. You can also check for backlinks in your Google Analytics account (which DWD always sets up for our clients!). How to Improve Your Ranking To improve your PageRank, you have to develop a strategy to increase the number of inbound and outbound links to your website. See 7 creative link-building techniques to improve your website SEO. Here are some of the ways you can try to gain links:   Create Valuable Content If you want other websites to use you as a resource and link back to your site, you have to create valuable content that will be useful to other people. Without great content, there won't be anything for other websites to link back to, so this is a critical and obvious first step for any link building strategy.   Write Guest Blogs Research bloggers in your industry and reach out to them asking if they would be interested in featuring a guest blog post. Most bloggers will allow you to link back to your website in your author bio, so this is a great way to get your name out while also increasing your inbound links.   Sponsor An Event Ask local charities or industry organizations if they would be interested in having you as a sponsor of their next event. If you put in a little bit of time by helping them organize their event, they will most likely reward you with a link back to your website on their sponsor page.   Interview Someone Reach out to influencers in your industry and ask if they would be willing to sit for an interview with you. Of course, publish the interview on your website, but then ask the influencer to promote the interview on theirs as well. Influencers appreciate good press, so they shouldn't mind posting a link to the interview or the entire interview on their site.   Send Your Product To Influencers If you sell a product, send it to influencers and ask them to a review of it on their website - and then link back to yours within the text. Many influencers do this on a regular basis, they will write reviews in exchange for free products—so don't feel shy about asking, but understand that you cannot ask for a positive review. You must let influencers review honestly. Final Note Although Google PageRank is an important algorithm, it's not the only one that Google uses to determine where your page ends up in the search results. Keep this in mind as you craft your SEO strategy so you don't spend all of your time building links and neglect other tasks such as writing creative, useful content and targeting keywords.     The world of SEO is constantly changing, so your strategy needs to adapt as well. For assistance with your SEO strategy and link-building efforts, contact the marketing professionals at Denver Website Designs. We work with businesses across a wide variety of industries and help them boost their online presence and attract more customers. Learn more about our process and how we can help your business grow exponentially!   Thu, 25 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/185/Digital-Marketing-Pro-Tip--What-You-Should-Know-About-Google-s-PageRank http://denverwebsitedesigns.com/blog/283/New-Website-Launch--Full-Circle-Builder blog Full Circle Builders is one of the latest to join our long list of incredible websites built by Denver Website Designs. Full Circle Builders combine their design and construction skills to be a one-stop, efficient provider of contruction projects. Their design/build approach brings many advantages to their customers. You can view their numerous galleries to see their incredible work for yourself. Check out our own website to see the technology that drives Denver Website Designs. Wed, 17 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/283/New-Website-Launch--Full-Circle-Builder http://denverwebsitedesigns.com/blog/286/New-Website-Launch--CarePoint-Neurology blog Denver Website Designs recently launched a site for Dr. Kimball and CarePoint Neurosurgery, one of several CarePoint websites that we have created. CarePoint Neurosurgery is invested in the health and wellbeing of their patients. They are leading experts in the treatments for brain and spine health concerns. View other recently launched websites by Denver Website Designs.   Tue, 16 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/286/New-Website-Launch--CarePoint-Neurology http://denverwebsitedesigns.com/blog/282/New-Website-Launch--Oakman-Aerospace blog While Oakman Aerospace has been helping rockets launch, we recently launched their new website. The website is full of reactive images and text, giving it the cutting-edge feeling that Oakman Aerospace brings to their engineering projects. To find out more about our amazing websites, visit Denver Website Designs.  Mon, 15 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/282/New-Website-Launch--Oakman-Aerospace http://denverwebsitedesigns.com/blog/284/New-Upgrade-Launched--Len-Larson-Jewelry blog Len Larson Jewelry, a Denver Website Designs client since 2011, recently upgraded their website to our mobile responsive platform. Len Larson, CEO and former President of the Colorado Gemological Association, is the foremost expert in the diamond and precious metals industry. Contact Len Larson Jewelry whether you are buying or selling jewlrey to get excellent treatment and the fairest price. To view other website upgrades and recent launches, visit Denver Website Designs. Fri, 12 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/284/New-Upgrade-Launched--Len-Larson-Jewelry http://denverwebsitedesigns.com/blog/281/New-Website-Launch--Serenity-Sink blog One of our recently launched websites, Serenity Sinks, is looking fantastic. Serenity Sinks sells beautiful imported sinks that are elegantly designed and durably engineered. If you're looking to make a stunning improvement to your kitchen or bathroom, contact Serenity Sinks to see where you can buy their fixtures. Follow Denver Website Designs news to take a look at some of our other work. Thu, 11 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/281/New-Website-Launch--Serenity-Sink http://denverwebsitedesigns.com/blog/285/New-Website-Launch--E2RC blog E2RC has a sharp new website constructed and launched by Denver Website Designs. The site has a clean and professional look designed to make finding information easy. You can view their project gallery at the bottom of their homepage. View more recently launched websites from Denver Website Designs. Wed, 10 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/285/New-Website-Launch--E2RC http://denverwebsitedesigns.com/blog/278/New-Website-Launch--Dusty-Saddle-Feed---Supply blog Denver Website Designs is proud to have recently launched a wonderful website for Dusty Saddle Feed & Supply. The website is complete with an easy to use online ordering system and adorable pictures of the animals that Dusty Saddle Feed & Supply helps with their products. You can read the pet product reviews for the excellent wares they offer. You can see more of our websites and the amazing technology that comes with them at Denver Website Designs. Tue, 09 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/278/New-Website-Launch--Dusty-Saddle-Feed---Supply http://denverwebsitedesigns.com/blog/279/New-Upgrade-Launched--The-Pool-Table-Experts blog Longtime customer of Denver Website Designs recently upgraded their website to our mobile responsive platform. The Pool Table Experts, as the name indicates, are the experts in everything pool. The owner, Eric, has over 30 years of experience in the billiard industry, and is so passionate about what he does. Contact The Pool Table Experts today for more information! See more recently launched websites from Denver Website Designs.  Thu, 04 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/279/New-Upgrade-Launched--The-Pool-Table-Experts http://denverwebsitedesigns.com/blog/277/New-Website-Launch--The-Dog---Pony-Grill blog The Dog & Pony Grill in Aurora, CO recently launched their new website. See their intuitive design by visiting their website today. Learn more about their daily specials and did you know, they have happy hour every day!  Denver Website Designs has built hundreds of websites for restaurants, landscapers, lawyers and more! View our web design portfolio to see more of our work.  Wed, 03 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/277/New-Website-Launch--The-Dog---Pony-Grill http://denverwebsitedesigns.com/blog/276/Website-Redesign--Game--Set--Match-Inc- blog Game, Set, Match Inc., a long time customer of Denver Website Designs, recently upgraded their website with a sleek design showcasing their tennis know-how. GSM offers both products and services for related to tennis. Learn more by visiting the their website today!  See more about Denver Website Designs recently launched websites here.  Tue, 02 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/276/Website-Redesign--Game--Set--Match-Inc- http://denverwebsitedesigns.com/blog/275/New-Website-Launch--Vital-Financials blog One of the latest website launched from the Denver Website Designs line-up is VitalFinancials - a unique approach to wealth management through the incorporation of meditation and yoga. Request a free Money Wellness consultation today. Take a walk through Natalie's website and see how we mixed the two worlds together: wealth management & meditation, with a seamless design accented in purple. Learn more about our web designs by visiting our website today. Mon, 01 May 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/275/New-Website-Launch--Vital-Financials http://denverwebsitedesigns.com/blog/274/New-Website-Launch--Nail-Builders--Inc- blog Nail Builders Inc. has a beautiful new website created by Denver Website Designs. Their new website is complete with a hamburger style navigation drop down menu and full imagery of offices that they have recently renovated. Check out one of their past projects at Foothills Pediatric Dentistry. Check out more from Denver Website Designs portfolio. Thu, 27 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/274/New-Website-Launch--Nail-Builders--Inc- http://denverwebsitedesigns.com/blog/280/New-Website-Launch--Storage-Durango-Blue-Diamond blog Last week Denver Website Designs launched Storage Durango Blue Diamond, a storage facility in Las Vegas, Nevada. Check out their website for more information, and to see how easy it is to navigate their services and make a payment online. Customers won't miss the red "make a payment" button front and center. Storage Durango Blue Diamond offers more than just self storage but also vehicle and boat storage, flexible hours, moving supplies and 24hr surveillance. See more website from the Denver Website Designs portfolio!  Fri, 21 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/280/New-Website-Launch--Storage-Durango-Blue-Diamond http://denverwebsitedesigns.com/blog/271/New-Website-Launch--Invalesco-Properties blog Next in the Denver Website Designs website launch line-up is Invalesco Properties, a development and real estate company that focuses on residential multi-family urban development and brokerage services. Gilda Zaragoza founded the company in 2013 and uses her skills to help investors make informed decisions in the Denver real estate market. Check out the newly launched website featuring clean lines and yellow accents. The buttons in the center of the screen help page visitors navigate her website with ease.  See more websites designed by Denver Website Designs and learn more about the software behind our websites by visiting us on the web today! Wed, 19 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/271/New-Website-Launch--Invalesco-Properties http://denverwebsitedesigns.com/blog/273/New-Website-Launch--ABCO-Contracting blog ABCO Contracting Company is the latest website launch from Denver Website Designs. Check out their updated website with an attractive black and white theme with red accents, and sliding hero images depicting the services they offer. Here are some of the projects completed by ABCO. At Denver Website Designs, we create websites for all types of industries. From construction to retail to landscaping services to small business. Visit our web design portfolio to see more!  Wed, 19 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/273/New-Website-Launch--ABCO-Contracting http://denverwebsitedesigns.com/blog/272/New-Upgrade-Launched--The-Lawn-Boys blog Check out the latest website upgrade from Denver Website Designs! This gorgeous website was designed with care for our longtime clients at The Lawn Boys. They provide the Denver metro area with premier lawn maintenance, and with their new mobile-first website design, their website looks exceptional on all screens. The Lawn Boys serves Arvada, Broomfield, Erie, Westminster, Thornton and Superior. Contact them for all your basic lawn care needs.  See more website upgrades and new websites from the Denver Website Designs team by visiting our Denver web design portfolio. Tue, 18 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/272/New-Upgrade-Launched--The-Lawn-Boys http://denverwebsitedesigns.com/blog/270/New-Website-Launch--Design-Craft-Blinds---Floors blog Design Craft Blinds & Floors is a recently launched website from the Denver Website Designs portfolio! Design Craft Blinds & Floors offers superior flooring and window treatment in the Denver metro area. They are a local family owned business and have been working with design and color for many years. Let them help you design the room of your dreams. See more of what they have to offer by checking out their window treatment and flooring gallery and visit the Design Craft Blinds & Floors Facebook page to learn more!  See more of the websites we have designed for our clients by visiting our web design portfolio.  Mon, 17 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/270/New-Website-Launch--Design-Craft-Blinds---Floors http://denverwebsitedesigns.com/blog/269/New-Website-Launch--Comply-26 blog The newest website launch from the Denver Website Designs portfolio is Comply 26 - the solution to storm water compliance. They have over 30 years' experience in the construction and regulatory compliance industry. Visit their website to see more about the services they offer and request a demo! To see more of the websites that Denver Website Designs has created, check out our website design portfolio. We create top-notch, affordable websites with unmatched back-end tools to help grow your business. Learn more about our platform tools here. Sun, 16 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/269/New-Website-Launch--Comply-26 http://denverwebsitedesigns.com/blog/268/New-Website-Launch--First-Medical-Advisory-Group blog One of the latest launches from the Denver Website Designs portfolio is the First Medical Advisory Group's website. First Medical Advisory Group is a full service independent medical examination company. Contact First MAG today if you need an independent medical examination, they serve seven locations through out the US. Want to see more from Denver Website Designs? We offer web design, SEO, marketing services, a CRM tool, email marketing and more! Check out our platform videos today.   Sat, 15 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/268/New-Website-Launch--First-Medical-Advisory-Group http://denverwebsitedesigns.com/blog/267/New-Upgrade-Launched--National-Restaurant-Consultants blog National Restaurant Consultants recently launched their website upgrade with Denver Website Designs. As a client since 2013, we upgraded their old website with a clean design, highlighting their services with a sliding banner with informative buttons to the right side of the slider. Visit their website to see what they are up to and check out the latest news from the National Restaurant Consultants blog.  To see more of what Denver Website Designs has to offer, check out our Retail, Restaurant & Bar website designs.  Fri, 14 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/267/New-Upgrade-Launched--National-Restaurant-Consultants http://denverwebsitedesigns.com/blog/266/New-Upgrade-Launched--Stone-International blog Stone International recently upgraded their website to Denver Website Designs newest technology and mobile-first design. As a long time client, we are more than happy to get Stone International working with our latest platform. Visit their website at coloradocabinets.net to see the custom cabinetry, countertops and other kitchen remodeling tips.  View their old design below:      Thu, 13 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/266/New-Upgrade-Launched--Stone-International http://denverwebsitedesigns.com/blog/265/New-Website-Launched--Tail-Safe-Sit-Up blog If you're looking for the latest in exercise equipment for tailbone safety and comfort look no further than Tail Safe Sit-Up - the latest website launch from the DWD portfolio. By upgrading their website to the Denver Website Designs platform, Tail Safe is now able to offer a superior user experience and a better system of managing their clientele.  See more websites that Denver Website Designs has done in our web design portfolio! Wed, 12 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/265/New-Website-Launched--Tail-Safe-Sit-Up http://denverwebsitedesigns.com/blog/264/New-Website-Launch--Universal-CO2 blog Universal CO2 launched last month as the newest addition to the Denver Website Designs website portfolio. Their website is has a modern white feel with pops of orange throughout. Universal CO2 has been leading the automated CO2 industry for over 9 years and with the help of Denver Website Designs, they have an excellent website to bring in leads and help their customers navigate the solutions they provide.    Tue, 11 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/264/New-Website-Launch--Universal-CO2 http://denverwebsitedesigns.com/blog/263/Website-Redesign--Tai-Smiley blog Tai Smiley recently redesigned her website with Denver Website Designs. Her new site features a fresh, modern look with plenty of white space which is pleasing to the eye. Check out her lifestyle blog at taismiley.com for tips about art, style, travel, beauty, and recipes in Denver.  See more awesome website designs in the Denver Website Designs portfolio.  Mon, 10 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/263/Website-Redesign--Tai-Smiley http://denverwebsitedesigns.com/blog/262/New-Website-Launch--Alpine-Medical-Spa blog Alpine Medical Spa recently launched their new website from Denver Website Designs. Located in Pagosa Springs, Colorado - Alpine Medical provides primary care, botox, juviderm and IPL laser treatments for their customers. They also act as an outreach center working to expand health and wellness services in Archuleta County in a partnership with Pagosa Springs Community Center.  Check out their website at alpinepagosa.com to learn more about their services and to see their simple design.  Sun, 09 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/262/New-Website-Launch--Alpine-Medical-Spa http://denverwebsitedesigns.com/blog/261/New-Website-Launch--Scandinavian-Antiques blog Check out one of the latest websites launched from the Denver Website Designs portfolio, Scandinavian Antiques. Their home page design is unique and allows you to search through their hundreds of furniture products quickly and easily. The buttons on the right side of the screen add quick access to important features and the footer navigation contains recently viewed items, just in case you want to view what you previously searched.    Sat, 08 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/261/New-Website-Launch--Scandinavian-Antiques http://denverwebsitedesigns.com/blog/260/New-Website-Launch--GLC-Advisors---Co- blog GLC Advisors & Co. recently launched their new website. Complete with a sleek sliding banner highlighting their three locations in New York, Denver and San Francisco. GLC Advisors & Co. is a financial advisory firm for investment banking, choosing to focus on senior-level expertise, long term relationship building and providing guidance to national and international clients. View their website at www.glca.com to find out more about their services and to see the beautiful and engaging design Denver Website Designs has created.  Fri, 07 Apr 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/260/New-Website-Launch--GLC-Advisors---Co- http://denverwebsitedesigns.com/blog/259/New-Upgrade-Launched--Sahara-Restaurant blog Sahara Restaurant, the spot in Denver where you can find the best authentic Lebanese, Moroccan and Mediterranean food, recently upgraded their website with Denver Website Designs! Their new website is easy to navigate with large images showing off their food and entertainment. You will be pleasantly surprised at what you can find at Sahra's. Visit their wesbite at moroccanfooddenver.com to find more information about their menu, specials, and entertainment as well as catering options. Fri, 31 Mar 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/259/New-Upgrade-Launched--Sahara-Restaurant http://denverwebsitedesigns.com/blog/258/New-Website-Launch--GA-Consulting blog Denver Website Designs recently launched a new website for GA Consulting, the accounting and finance experts in Denver! The website takes a minimalist approach to web design and savors white space. It's easy to navigate and is very intuitive. Go to GA Consulting to see more.    Patrick Gonzales, the owner of GA Consulting uses his strong finance, accounting and business background to assist his clients with thier accounting and financial needs. Visit their website to learn more about GA Consulting and the services offered.   Thu, 30 Mar 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/258/New-Website-Launch--GA-Consulting http://denverwebsitedesigns.com/blog/194/Do-Reviews-Have-an-Impact-on-Website-Ranking- blog As a business owner, manager or marketer, you may have heard that paying attention to online reviews can help you improve customer service, strengthen your brand and encourage new business. But did you know that online reviews and replies can also be a significant factor in boosting your organic SEO rankings? Well, they are! 88% of consumers trust online reviews as much as a personal recommendation – so all businesses should include review acquisition and online reputation management as part of a comprehensive internet marketing strategy. Online Reviews = Higher Ranking? It's no secret that customers love reading online reviews to help them decide whether to buy a product, use a service or visit a local business. In fact, a recent survey featured on Marketingland.com showed that 90% of customers use online reviews to help them make a purchase decision. That's where search engines like Google or Bing come in and help shape your Denver SEO strategy. These savvy search engines understand what customers are looking for and where they are looking geographically. Searchers and potential customers want to quickly get an answer about whether or not your business is worth their time or money. To quickly assist them with their decision, search engines are now beginning to rank results partly based on their online reviews.  What is a Review Signal & Why Does it Matter? According to Moz, "review signals" make up just about 10% of how search engines decide to rank search results. While 10% may not seem like a huge number at first, consider if you were to improve your revenue or sales 10% each month – those numbers add up quickly! Review signals can include a number of different thigs such as: Number of reviews posted Frequency of reviews posted Number of sites on which your business reviews are featured Keywords & phrases contained in the reviews Credibility of reviewer And more Interestingly, review signals were ranked above social signals such as Facebook Likes and Twitter Followers - indicating reviews may play a larger role than social media in determining your organic ranking! This statistic alone gives validity to the idea that businesses should take a close look at their digital marketing priorities and put more of an emphasis on online reviews. Which Review Sites Are Important? Some business owners assume that Google will only pull back Google reviews when the search engine determines rankings, however that is not the case. Search engines take into account your reviews wherever they live on the web and Google and other search engines "know" which sites are credible and which are not. So, to craft a strong SEO strategy, you need to be present on as many review websites as possible. The more relevant places where you can get reviews, the better it will be for your SEO efforts. Don't get overwhelmed! If you're starting from scratch, it may be difficult for you to build up your presence on multiple review websites at once. Instead, choose just a few to start – and focus on the sites that are relevant to your industry. For example, if you are a restaurant you may prefer to pay attention to review sites like Yelp, Zagat and Trip Advisor but if you are a roofing company, getting reviews on Home Advisor and Angie's List will likely be more beneficial. Another way to determine which review sites are most important to your business is to do a little research on your competitors. Check out where your competitors are gaining their reviews and establish your own account or profiles with those companies as well. How to Increase Online Reviews Now that it's clear that online reviews are important, and you've established accounts or profiles with a handful of relevant review sites, you need to create a strategy to gain reviews from your customers. It would be wonderful if customers took it upon themselves to leave positive reviews after a good experience with your company, and some certainly do, but life gets busy and despite best intentions even the happiest of customers can forget to leave you a few lines of praise. It is totally okay to ask your customer's for a review, and even to provide them with the link to do so, as long as you are not soliciting a specific type of review from the customer. It never hurts to ask people about their experience with your company, because feedback is the only way you can continue to grow and improve as a business. Train everyone on your staff to ask for online reviews as they finish a transaction or a project with a customer. If you are a restaurant or retail store you can add it to the bottom of your receipts to make sure every customer is aware of where to find you online. If your business provides a service you can send out an email once a job or appointment is completed thanking them for their business and asking for a review. In this instance you should absolutely include a link directly to where a customer can leave their review (Yelp, Google, Facebook, etc.) – because if a customer has to click on too many links, or navigate through a cumbersome process to leave you a review, they'll probably give up. Make it as easy as possible for someone to leave you a good review! DWD's comprehensive suite software suite of marketing tools allows you to send review requests directly from within the system using the Email Newsletter tool. You can target specific clients or customers and send them a personalized email, with direct links to your social review pages, all with a single click. On a different note, it is also worth mentioning that while positive reviews are extremely helpful, it's never a smart idea to rely on fake reviews as part of your SEO strategy. Some business wonders are persuaded by agencies who post fake reviews posing as real customers, but it's always best to avoid this deceptive strategy. Customers, and Google's bots, are smart and if something doesn't feel right, those glowing reviews might just end up hurting your business rather than helping. Our advice: play it straight – it takes time but it is worth it. Reputation Management: Responding to Reviews Most business owners, marketers and customers can agree: good reviews are helpful, and bad reviews can hurt. But regardless of the content of a review it is important to respond to it. Responding to a positive review is generally easy – thanking someone for their kind words and saying you are glad they had such a great experience with your business. Responding to negative reviews can be trickier but is just as important. In addition to speaking directly to the individual who left the review you are also showing other customers and those reading the your business reviews how you as a company handle a challenging situation. Responding to a negative review is an opportunity to own any mistakes and to try and offer the reviewer a solution to relieve the problem. You can even encourage the review to contact you personally to discuss the matter, and move the conversation offline to a more personal (and less public) setting. If you are able to resolve the problem directly with the customer they may even amend or update their bad review. One rule of thumb - never respond to negative reviews with criticism or in a defensive manner! Regardless of the content of the original review – positive or negative – potential customers are watching and they like to see that a business cares. Additionally, by responding to online reviews in an appropriate way you can help good reviews show up in search results for your business – improving the SEO ranking for the review.   Looking for a team of web design and marketing experts to help you craft the perfect Denver SEO strategy? The team at Denver Website Designs can assist you with creating SEO strategies and crafting effective content for websites and blogs as well as provide you with the tools you need to acquire and manage your business reviews and online reputation/ We assist businesses of all kinds and will approach the website holistically to maximize traffic and boost your business. Learn more about our SEO process and give us a call today!   Fri, 24 Mar 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/194/Do-Reviews-Have-an-Impact-on-Website-Ranking- http://denverwebsitedesigns.com/blog/257/New-Website-Upgrade--Sweet-Cheeks-Boutique blog Denver Website Designs recently launched a website upgrade for Sweet Cheeks Boutique! The new mobile responsive website designs allows for easy access to their website on a mobile device. Next time you're looking to pamper yourself with waxing and skin care, be sure to visit Sweet Cheeks.  Fri, 24 Feb 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/257/New-Website-Upgrade--Sweet-Cheeks-Boutique http://denverwebsitedesigns.com/blog/193/The-Importance-of-Email-Newsletters blog Web design and online marketing can seem like a complicated world that is difficult to navigate on your own, and if you are a small business owner it is likely you already have a ton of different tasks already on your plate. Should you blog? How important is social media engagement and how often should you post? Is it worth it to engage in pay-per-click advertising? While most digital marketing companies can help you to navigate all of the options available to you in terms of professional online marketing services, one fairly easy and beneficial avenue to explore is to send out an email newsletter for your business.   Digital newsletters can be sent out weekly, monthly, every quarter or on whatever schedule you prefer and makes sense for your business. Regardless of how often you send your newsletter, consistently generating email newsletters allows you to stay in front of your subscribers and build your brand. Here are reasons you should be sending email newsletters:   Stay in Front of Your Audience Attention spans run short these days, and if you don't stay in front of your target audience regularly you will get lost in the shuffle. Often people will visit a website and make a note to purchase something or review a product or service later when they have more time - then life gets in the way and they never make their way back to your website. Sending out an email newsletter reminds people that have shown interest in your business that you're still out there. Promote Sales & Specials Many companies feature deals or sales at least a few times a year. Perhaps your company is offering a temporary deal on one particular product or service for a limited time. The newsletter is the perfect way to make people aware of this so they can take advantage of the great deal you are offering. Build Brand Trust & Differentiate Yourself What does your business care about and what makes you different from all of the other companies in your industry? Millennials in particular consider a company's values when making a purchase and as such your email newsletter content should reflect your values. Some companies communicate their long-term goals through a mission statement. Your mission statement can be a slogan or a tag-line, it can be a call to action or a full paragraph, but no matter how you word it, your mission statement can hook people who otherwise may be shopping around. Make sure to include your mission statement in your email newsletters to communicate your company's values and objectives – it just might inspire a customer to choose your company over another. Not sure how to put together a mission statement? Check out these Fortune 500 companies' mission statements for inspiration. Establish Yourself as an Industry Expert Not everything you put in your newsletter needs to be a sales or marketing pitch. Whether it's in your blog or in your newsletter, it's always a good idea to share industry news, and tie it into your own brand. By doing this you communicate with your audience that you are on top of the latest trends in your industry and establish confidence in your brand – and a good news story can hook people quickly! You can also offer advice or helpful information in your email newsletters. Offering people a solution to their problems or answering a question they may have fosters good-will and lends a nice break from the constant self-promotion that many businesses focus on. Drive Traffic to Your Website. Always, always, always include a link (or more!) from your email newsletter back to your website. If people are interested in the content of the newsletter and they click through to your website, you automatically boost site traffic and hopefully sales as well! You should also include links to your business social media accounts like Facebook, Twitter, Google+, Pinterest and others that might be relevant to the newsletter topic.   Now that you have some tips and tricks up your sleeve, just go with it! Use your email newsletter as an opportunity to show some personality and get people talking about your business. Make 2017 your best year yet! Fri, 17 Feb 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/193/The-Importance-of-Email-Newsletters http://denverwebsitedesigns.com/blog/192/Thinking-of-Outsourcing-your-Digital-Marketing--Here-s-how-to-Avoid-Scams---Pick-the-Right-Company blog We hear it from new clients all the time: horror stories about past experiences with web and digital marketing companies that over-promised, under-delivered and sometimes just downright disappeared on them. Just as with anything in life and business, if a website or marketing company's promise sounds too good to be true, it probably is. It takes concerted effort and a multi-pronged approach to set up a website and digital marketing strategy that follows both design and SEO best practices AND achieves results. Some companies have the resources and need to hire an in-house marketing person, but many decide to outsource their digital marketing needs. Take it from Forbes when it comes to avoiding SEO and digital marketing scams: "Be wary. (It's like) an SEO company guaranteeing the number one position on Google – this is an impossible guarantee". For example Dex Media, a company whose website states that they "provide local businesses with digital marketing services including websites, social media, SEM and more" is in some hot water with their customers. In March of 2015 Dex Media had their Better Business Bureau (BBB) accreditation stripped due to "a pattern of complaint allegations, over the past 36 months, of deficiencies in service provided and sales misrepresentations (htt)". While Dex promised to make the grievances right, a follow up investigation in October 2016 revealed that no procedures or processes had been put in place to properly address customer concerns or fix the underlying problems. Dex Media is certainly not the only company with these kind of complaints, but is a company that many US businesses are familiar with and may have even been approached by in recent years.   If you've had a bad experience with a web or digital marketing agency in the past, we've put together a list of a few things to keep in mind when deciding on a digital marketing company to work with to avoid SEO scams: Do your research. Before you sign on the dotted line, take the time to research the company's team, experience, history and reviews. Company History: Age is not always an indication of quality, but most reputable companies in the industry should have been providing their services for at least a few years. Those that don't make the cut usually fizzle out pretty quickly because they cannot meet the demands of the industry. Also, take a look at the company's executive and combined industry experience.  Current Clients: You can usually check out a company's website for a list of current clients and testimonials. Many companies will also provide references upon request. Call a current client or two to get their take on their experience with the agency firsthand. Also, check out their BBB listing to make sure there are no continuous or egregious complaints. Outsourcing: Another good rule of thumb is to ask where your support person is located – will you be working with a local person or does the agency outsource their services? Outsourcing isn't inherently a bad thing, but many companies that outsource lack true expertise and may not be able to assist you with anything other than basic, surface-level requests. If establishing a personal relationship or being able to have in-person meetings with an account manager is important to you, your agency should host their services in-house and provide you with a person to speak with directly about your account issues. Set expectations. Determine exactly what the agency is supposed to do for you and make sure everyone is on the same page before you get started. Nothing is worse than reaching a cross-road where client and agency have vastly different ideas and are not working towards the same goal. On the client side, it is important to understand that SEO growth takes time and that nothing happens over night, but on the agency side there should be agreement that promised deliverables must reasonably be met. Ask for on-going reporting of your web traffic, social media & ad campaigns. Digital marketing and social media campaigns are not an exact science or a one-size-fits-all strategy, but your digital marketing agency should be able to provide you with reasonable expectations and projected results for the services for which you engage them. One way to keep a company accountable is to request regular reporting services. Reports will help you to track if they are following through with their promises and actually creating ROI for your business. Even if you are hitting your outlines goals, regular SEO reporting also allows you and the agency to identify areas where you can improve and do even better in the future! Have a contingency plan. Long-term contracts can be scary to enter into, but so too are digital marketing propositions that require zero contract terms – these companies are expecting the churn and burn that is so common in the industry and are not genuinely interested in creating a long-term, mutually beneficial relationship with you. That being said, sometimes things just don't work out. Cover your bases by making sure you have an "out" if the agency does not deliver in a specific time frame or goes over-budget. Providing yourself with peace of mind can be as simple as having the agency include some type of language in the contract to address this topic. As long as everyone is on the same page from the get-go, any company worth their salt will be comfortable working with you on this. Listen to your gut. Remember that your business website assets, social media profiles, ad accounts, analytics tracking data and other things should be made available to you. If something doesn't seem right or if an agency is unwilling to answer your questions on their services and accountability, take a step back. While there are a lot of self-proclaimed "digital marketing gurus" out there Denver Website Designs is here to be a real partner to you and your business. Our success comes from the success of our clients, and we pride ourselves that much of our business is repeat or referral business. If you are looking for web design and digital marketing services in Denver, we'd be happy to meet with you in person to discuss your needs.    Wed, 01 Feb 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/192/Thinking-of-Outsourcing-your-Digital-Marketing--Here-s-how-to-Avoid-Scams---Pick-the-Right-Company http://denverwebsitedesigns.com/blog/254/New-Website-Upgrade--Sabell-s-Snowplowing---Landscaping-Service blog Check out the latest website upgrade from the Denver Website Designs team. Sabell's Snowplowing & Landscaping service has been a long time client of DWD and recently upgraded to our new responsive platform. Visit their website for all your snowplowing and landscaping needs.   Fri, 20 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/254/New-Website-Upgrade--Sabell-s-Snowplowing---Landscaping-Service http://denverwebsitedesigns.com/blog/255/New-Website-Launched--J-S-Mobile- blog Visit J&S Mobile, a partner company to RMS Cranes. Their new site launched a few weeks ago and inlcudes great imagery and information about their services. J&S Mobile started servicing and repairing cranes in 2012. When they bagan it was a small operation and now it has grown to a 24/7 service and repair business.  Check out their website for more information.  Thu, 19 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/255/New-Website-Launched--J-S-Mobile- http://denverwebsitedesigns.com/blog/191/DWD-Recently-Joined-Web-Designers-Directory blog Denver Website Designs recently join the Web Designers Directory, a directory that helps link potential clients to it's members! Denver Website Designs is featured on WDD Wed, 18 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/191/DWD-Recently-Joined-Web-Designers-Directory http://denverwebsitedesigns.com/blog/256/New-Website-Launched--Study-Up-Energy blog The newest website added to the DWD portfolio is Study Up Energy! Study Up Energy is a controlled-release bi-layer tablet that helps with memory and concentration. It's helpful for studying, daily energy, and focus and a much healthier option than sugary energy drinks and shots.  Visit their new site to buy now and see their seamless sight design.  Wed, 18 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/256/New-Website-Launched--Study-Up-Energy http://denverwebsitedesigns.com/blog/253/New-Website-Launched--Complete-Dental-Care blog Complete Dental Care is the newest website to launch from Denver Website Designs! They are your premier provider of dentistry, implants, and dentures in Arvada, Colorado. Their new website designs offers a symmetrical design with blue and gray accents. To learn more about Complete Dental Care and their dental care solutions, visit their website today! Mon, 09 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/253/New-Website-Launched--Complete-Dental-Care http://denverwebsitedesigns.com/blog/252/New-Website-Upgrade--Homer-Reed-Ltd- blog Homer Reed Ltd., a long time client, recently upgraded their website to our new platform! Located in Downtown Denver and the Denver Tech Center, Homer Reed has been styling not only the men of Denver but also world famous customers for over 60 years. Check out their new website design, with black and gold accents, and make sure to stop by either of their locations! Learn more about menswear and the brands they carry.  Fri, 06 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/252/New-Website-Upgrade--Homer-Reed-Ltd- http://denverwebsitedesigns.com/blog/251/New-Website-Launched--Colorado-Fence---Deck blog The newest addition to the Denver Website Designs portfolio includes the Colorado Fence & Deck website. If your New Years resolution is to beautify your home and yard, look no further than the experts at Colorado Fence & Deck, LLC. They offer fence, deck and pergola builds as well as custom woodworking services in Denver.  Check out their awesome new website gallery and give them a call at 720-484-0294. Wed, 04 Jan 2017 06:00:00 GMT http://denverwebsitedesigns.com/blog/251/New-Website-Launched--Colorado-Fence---Deck http://denverwebsitedesigns.com/blog/189/Happy-New-Year blog 2016 has been a great year for Denver Website Designs, and we hope it has been a fantastic year for you and your busines as well. Our offices will be closed for the New Year's holiday Thursday December 30th through Monday January 2nd. We will return to the office Tuesday January 3rd at 8:30am. We would like to thank all of our loyal clients for your business over the past year. We look forward to helping you grow your business, improve your online precense and thrive in 2017. Happy New Year! Thu, 29 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/189/Happy-New-Year http://denverwebsitedesigns.com/blog/249/New-Website-Upgrade--The-Hound blog Check out the newest launch from DWD - Denver's eating house, The Hound. Their updated website also comes with a interior redesign and a new menu. Visit their location on 575 St. Paul Street in Denver to have dinner or a drink, and while you're at it, check out their website design. Stylish and friendly.  Wed, 21 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/249/New-Website-Upgrade--The-Hound http://denverwebsitedesigns.com/blog/250/New-Website-Launched--Chef-Cosme blog Take a mouth-watering peek at the newest website to launch from the DWD team - Chef Cosme, personal and private chef in Cabo San Lucas & San Jose del Cabo. As one of the most recognized chefs in the area, Chef Cosme offers different styles of meals for any occasion, large or small, and will make your experience on the Mexican coast unforgettable.  Check out his menu selections, browse the gallery to see some of his artistic dishes, or send in your request for Chef Cosme's services!    Wed, 21 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/250/New-Website-Launched--Chef-Cosme http://denverwebsitedesigns.com/blog/248/New-Website-Upgrade--Aspen-Claim-Service blog The newest addition to our design gallery is Aspen Claims Service, your go-to professional, prompt claims adjusting firm. Experience the difference with Aspen Claims today. Visit their site to see their professional and stylish design with a green fade to yellow gradient and easy to use top nav.  Mon, 19 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/248/New-Website-Upgrade--Aspen-Claim-Service http://denverwebsitedesigns.com/blog/247/New-Website-Launched--Dolphin-Car-Care blog Added to the line up this week is Dolphin Car Care, your Thornton car wash & Valvoline Express one-stop shop. Check out their new website with bright and bold colors. You'll notice the friendly look and feel, and how easy it is to use on your desktop, tablet and mobile device.  Fri, 16 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/247/New-Website-Launched--Dolphin-Car-Care http://denverwebsitedesigns.com/blog/188/Happy-Holidays-from-Denver-Website-Designs- blog It's that time of year again! The holidays are a time to take a break from work, spend time with family and friends and to wind down from the year. In the holiday spirit, the DWD office will be closed from Thursday December 22nd through Monday December 26th, and we will return to the office on Tuesday December 27th. We hope you all have a happy, fun and safe holiday with your loved ones. Cheers! Thu, 15 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/188/Happy-Holidays-from-Denver-Website-Designs- http://denverwebsitedesigns.com/blog/187/Grow-Your-ROI-in-2017 blog As the new year approaches it is natural to reflect on the past year and to think about the achievements that were made as well as those goals that might not have been reached, both in our personal and professional lives. Business owners employ workers, serve customers and strive to create a better community so two of the main questions that many business owners ask themselves this time of year are: What did I do well this year? What can I do to improve even more next year to grow business and drive ROI? You need a professional to help you craft your online strategy. That's where Denver Website Designs comes in. The digital marketing world continues to evolve at a rapid pace, and gone are the days of a website and internet marketing strategy that is "set it and forget it". One of the best gifts you can give your business in the coming year is to make a commitment to your business website and digital marketing strategy. Let us help you reach your business goals for 2017. With an updated mobile first website platform and built-in marketing software, DWD's comprehensive system can help you to drive ROI, generate high-quality, qualified leads, engage in superior email marketing, and improve your overall SEO and online reputation. Denver Website Designs is proud to offer many services at affordable prices. Below are some of the professional services that we offer.. Mobile First Design / Responsive Websites UX Focused Design Email Marketing Facebook Advertising (PPC) Google AdWords (PPC) SEO Focused Blogging Push Marketing to Social Media Reputation Management Meta Data Descriptions, Page Titles & H1s On-page Content Optimization Logo Design & Branding Content Development & Marketing Contact Denver Website Designs to learn more at (303) 498-9000.    Wed, 14 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/187/Grow-Your-ROI-in-2017 http://denverwebsitedesigns.com/blog/246/New-Website-Launched--Rocky-Mountain-PC blog Check out the newest website to launch from the Denver Website Designs portfolio. Rocky Mountain PC offers PC/laptop repair, computer tune-ups, custom gaming systems, data recovery, virus removal and more! Visit their new site to see the elegant black and chrome theme with bright red accents. Wed, 14 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/246/New-Website-Launched--Rocky-Mountain-PC http://denverwebsitedesigns.com/blog/245/New-Website-Upgrade--Trans-Lending-Corp-- blog Trans Lending Corp was upgraded last month to better support their business and the services they offer. Need a commercial mortgage or apartment loan? Contact Trans Lending today, they are your premier funding source for permanent financing. Visit their new website to see their design with gorgeous hero image and cool cranberry red accents.  Mon, 12 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/245/New-Website-Upgrade--Trans-Lending-Corp-- http://denverwebsitedesigns.com/blog/186/Explaining-the-Panda--Google-s-Not-So-Cuddly-Algo blog Trying to figure out how to get your business to rank on the first page of Google? You may need to get to know the Panda, and no, not the kind you can see in zoos—the Google Panda. We know how important it is to show up and show up prominently in search engine results. Few people scroll past the first page of Google results and the higher up on Page One the better. Search Engine Land reports that the top listing in Google's organic search results receives 33% of traffic! Second place scoops up 18% of the page traffic and so on. Do that math – fully 51% of all organic traffic for a search goes to the first TWO listings on Google. Like it or not, we all have to play by Google's rules, and because the Panda algorithm affects your search engine optimization strategy it's important to understand how it works.   The History of Google Panda The Panda algorithm was first released in 2011, however a number of updates have been released since then, the most recent being in July of 2015. Panda was created by Google engineer Navneet Panda, hence its name, and was designed to identify sites with low quality content and to prevent them from ranking high within the search results. Similarly, sites with high quality content are rewarded. The Panda reviews websites and then assigns a quality score to each of them. It's important to note each page on your website is ranked separately, but if the majority of your pages have low quality ratings, the ranking of your entire site may drop.   When it was first released, Panda took the SEO world by storm. Unlike previous algorithms, the Panda did not take link building or mobile-friendliness into consideration—it was focused solely on the quality of the content you were posting.   High Quality Content vs. Low Quality Content How can you avoid getting flagged by the Panda as a website with low quality content? Google has always been very secretive when it comes to letting marketers know how they are rating content. However, there are a few proven ways to increase the quality of your content. Here are some of the factors that may affect your content's Panda quality rating:   Always Quality, but also Quantity. Producing quality content is a given. If your quality isn't creating value or is not considered a useful resource, you are toast. While it is important not to sacrifice quality for quantity, quantity is important to Google. For example, if your website has only one page of high quality content, it won't be as useful to users as a page with dozens of valuable resources. Therefore, you will need to post high quality content on a regular basis to avoid being penalized by the panda.   Some Industries are Held to Higher Standards. Certain industries, such as the legal, financial and medical fields, are held to higher standards than others. The Panda takes a closer look at these pages to ensure they are providing reliable, trustworthy information.   Produce Unique Content. If your content is copied word for word from another website, the Panda will penalize you. It makes sense – even if the content is incredibly valuable, the original source of the content will be rewarded for producing it, not you. While you can link to other great content, or skim ideas from other content to create your own, simply copying and pasting content from elsewhere on the web will not only not help your website, it will hurt you. Make sure every piece of content you write is unique, otherwise you won't be viewed as a valuable resource.   Get In-depth. Although Google does not provide a specific word count that marketers should aim for when creating content, they do specify that the content should be thorough enough to provide valuable information to the reader. The idea behind this is simple – it is easy to write a little bit about nearly anything and gloss over the surface of a topic, but it is much more difficult to produce long form content. Creating long form content generally means that the person writing it is knowledgeable about the topic and has something unique and different to share. Ideally, the Panda would like users to find everything they need to know about a single subject on one page.   Utilize Keywords. Keywords always play a big role in SEO, especially when it comes to the Panda. This algorithm will penalize your website if it is clear you are overusing keywords within your content. Why? The more keywords you shove into a piece of content, the more unnatural it reads to users. Unreadable content is considered poor quality to the Panda, so it will most likely impact your ranking. Instead of using as many keywords as possible, choose a few that are relevant to your business and use them sparingly. The most effective strategy would be to add a keyword to your headers and the first paragraph of your content.   Limit Ads & Site Spam. The Panda wants users to have a good experience when they land on your website, and ads that distract from your content do not improve the user experience and can be downright irritating to users. Ads aren't a total no-no but do make sure you don't go overboard when using ads on your content pages, as you may be penalized for doing so. Keep in mind if you are penalized, your page ranking will drop, and you will probably end up getting compensated less for that ad space.   Regulate User-generated Content. Do you allow visitors to submit content such as guest blogs or forum posts? If so, you need to keep a close eye on any user-generated content. Every piece of content on your website is scrutinized by the Panda, even user-generated content, so if something is posted that is irrelevant, incorrect or offensive you will be penalized. It's best to change your settings so you can review user content before it's actually posted. This way, you can make sure it's high quality before you allow it to post and affect your ranking.   Other Forms of Content. The term "content" is frequently associated with blog posts, but the Panda does not discriminate against other forms of content. If your page provides information to users in the form of videos, photos, or infographics, you won't be penalized by the Panda—but you will be rated based on the quality of the information.   What Happens If You're Penalized? If your site has been penalized by the Panda, are you out of luck? Not necessarily. Every time the algorithm is updated, it essentially refreshes. This means if you were once flagged as a low quality content site, you will get another chance to impress the Panda when a new update is released. Also, Google constantly crawls the web to index and rate new content, so if you make changes to your website to improve your content and make your site more valuable, Google will eventually come back around. One trick of the trade is to re-submit your site to Google in Google Webmasters and Search Console and basically ask for Google to index your site.   To improve your site ranking, you can either remove low quality content, non-index it, or fix it. Google has recommended improving low quality content instead of non-indexing it or removing it completely from your website. Removing it will reduce the number of content pages on your website, which is not favorable. Non-indexing content will prevent Panda from seeing it, but users can still find it if they click through to your website. Read more about why to fix Panda, it's better to improve content than remove pages.   Understanding Google's Panda is just the tip of the iceberg when it comes to search engine optimization. For assistance with your SEO strategy, contact the digital marketing professionals at Denver Website Designs. We work with businesses across a wide variety of industries and help them boost their online presence and attract more customers. Learn more about our web design and internet marketing process and how we can help your business grow exponentially! Fri, 09 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/186/Explaining-the-Panda--Google-s-Not-So-Cuddly-Algo http://denverwebsitedesigns.com/blog/244/New-Website-Launched--EverWest-Real-Estate-Partners blog EverWest Real Estate Partners has recently launched their brand-new website! EverWest operates their headquarters out of Denver, Colorado and has locations all over the US. Visit their new website to see what they are up to. Their website features big hero images depicting each location and a cool color pallet. Go to EverWest.com to see more! Thu, 08 Dec 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/244/New-Website-Launched--EverWest-Real-Estate-Partners http://denverwebsitedesigns.com/blog/243/New-Website-Launched--Hawk-Construction blog Hawk Construction is the newest website to launch from our portfolio. Check out their new website and the services they offer throughout the Denver metro area. Hawk Construction is a reputable and reliable remodeling company who keeps their clients interests top of mind. Visit their website a view their project gallery to see some excellent before and after pictures. Wed, 30 Nov 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/243/New-Website-Launched--Hawk-Construction http://denverwebsitedesigns.com/blog/184/Happy-Thanksgiving- blog We want to wish everyone a very Happy Thanksgiving! We hope everyone is able to spend time with family and friends and celebrate this weekend. The DWD office will be closed at 12noon on Wednesday 11/23 through the weekend and we will return to the office Monday 11/28.  Tue, 22 Nov 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/184/Happy-Thanksgiving- http://denverwebsitedesigns.com/blog/183/Digital-Marketing-Tip--How-To-Make-The-Most-Of-Your-Facebook-Business-Page blog Is social media a part of your digital marketing strategy? If not, it should be! Social media management and engagement is par for the course for many local businesses in Denver, which is why it's essential to stay up-to-date with the latest changes across social platforms. Facebook recently announced a significant change that may affect your business. Business pages on Facebook that are inactive will not be visible to other users on the social platform. This means if you don't log in to your Facebook account regularly to update your information, create new posts or engage with customers, your page will automatically be unpublished after a certain period of time has passed.   Of course, Facebook will send you warnings before marking your page as inactive and this will give you a little bit of time to get your business page up-to-date and start posting content to save it from being unpublished. If you have too many things on your plate to keep up with consistently posting on Facebook, you need a long-term solution instead of just a short-term fix. Here's how you can keep your Facebook page active with minimal effort: Schedule It All At Once Finding time to sign into Facebook and post something new on a daily basis can be tough. It's easy to push this to the bottom of your to-do list or forget about it altogether. But, if you allocate a block of time once a week you can schedule your content for the entire week in advance which could significantly improve your customer reach and SEO. So, how do you schedule out your Facebook posts? Go to your business page and create your post as you normally would. Instead of selecting "PUBLISH" click on the tiny arrow next to it, and then select "SCHEDULE" You will be then be taken to a screen where you can set the day and time that you want the post to go up—and you can schedule as many as you want!  If you do this once a week, or even once a month, you can get your daily or weekly posts scheduled all at once so you don't have to worry about creating content all of the time. If you need some more tips and tricks, here are 8 Tips for Using Facebook Scheduled Posts that will help you get started. Alternatively, if you are already using a social media monitoring tool such as Sprout, Hootsuite or Buffer, you can also use these tools to schedule your Facebook posts in advance. Use DWD's Automated Post Feature One of the things that makes Denver Website Designs very different to other web design companies in Denver (and across the country, for that matter) is the marketing software and capabilities built into each of our sites. All of our websites have a suite of built-in marketing software tools to help you grow your business, including an email newsletter tool, CRM, blogging & event management and more. Our blog tool incorporates a unique push marketing feature that automatically sends blog posts and content to your website as well as to social media outlets like Facebook, Twitter & Google+ so you don't have to worry about posting it on all these different platforms separately! Using this feature, our clients find it is much easier to keep up with their social media platforms, since they can manage it all from a single platform. DWD's blog tool also has a scheduler so you can easily schedule the time and date of posts all from within the system! Share Content As you scroll through your personal Facebook newsfeed, look for articles, photos or other pieces of content that are relevant to your business or your industry. Social media followers appreciate when a valuable or informative article is shared, and this also helps you to establish yourself as someone who is in tune with what is cutting edge in your business's industry. To share content: Select the "SHARE" option next to the post or picture you want to share Select to share it to your business page Be sure to add a unique caption telling your followers why they should be interested in clicking through on the shared content. Not only is this an easy way to keep your Facebook page active, but sharing content also helps you engage with influencers in your industry. Run Ads If you don't want to create content for your page, but you still want a presence on Facebook, consider running paid advertisements through Ads Manager. Running an ad will signal to Facebook that your page is still active, and it will also help you promote your business to a very specific audience. When you create your ad, you can either choose for it to run indefinitely or you can set an end date. If you choose the end date option, make a note of the date to yourself so you know when you should go back on the social media website to keep your page active.   But, keep in mind this tactic will only work if you have a budget to spend on social media advertisements. If you're not ready to start spending money on Facebook, then stick to just creating unpaid content.   Now that you understand how to keep your Facebook page active without taking too much time out of your schedule, take a look at these do's and don'ts you should follow while managing your Facebook business page:   Never share content that you have not thoroughly read first. Even if it was written by someone else, it should still represent your brand and provide accurate information. If you share mis-information, that could have a negative effect on your business. When you schedule posts in advance, make sure you try out different times of the day. Schedule some posts to go out first thing in the morning, others around lunch time, and the last batch in the evening. Then, go back and look at how each post did to see which time slot is the most effective for your business. Adjust future scheduled posts accordingly based on the results you see. Keep an eye on what type of content received the most engagement, likes and shares. Do posts with links to your website perform better than posts with external links? Are posts advertising discounts or deals attracting more engagement than others? Pay attention to this information so you can adjust your content strategy. Add a personal touch to every post you send out, even if you're just sharing someone else's content. If you've scheduled posts for the entire week or month but find yourself with a little extra, feel free to add in other posts as you see fit. Effective digital marketing strategies have a mix of impromptu and scheduled posts to give the content a more natural feel. The team at Denver Website Designs can assist you with all aspects of your digital marketing strategy, including generating content for your Facebook posts as well as creating targeted Facebook ads to boost traffic and page engagement. We work with businesses of all kinds and will approach your website and Facebook marketing strategy holistically to boost your business. Learn more about our process and how we can help your business grow!   Wed, 09 Nov 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/183/Digital-Marketing-Tip--How-To-Make-The-Most-Of-Your-Facebook-Business-Page http://denverwebsitedesigns.com/blog/241/New-Website-Launched--Poudre-Canyon-Therapeutics blog Our newest website to launch is Poudre Canyon Therapeutics - working to improve the lives of companion animals by providing therapeutics that increase canine and feline immunity to upper respiratory infections.  Their website design looks elegant with navy blue and lime green accents, and responsive buttons below the hero image make it easy for viewers to learn more about Poudre Canyon Therapeutics.  Fri, 28 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/241/New-Website-Launched--Poudre-Canyon-Therapeutics http://denverwebsitedesigns.com/blog/242/New-Fresh-Look-for-Denver-Website-Designs blog The team at Denver Website Designs has just launched our new website! It exhibits our improved updated design, featuring a moving hero image which highlights an overview of our services and five of our key competencies. These include our responsive website design, built in customer relationship management (CRM) tool, automated email & social media marketing, automated ratings & reviews, and last but not least, customer service. Our top navigation showcases our client portfolio, platform, professional services, results, blog, about and contact form in an intuitive way, which is important for all website users. Overall, we are more than excited to share this website with you. We hope you like it!   Having created over 400 website designs for businesses in Denver - and all over the globe for that matter, we have unmatched experience. Ranking high on Google is part of our client's success, which is our number one priority, and here is how we can help:   Facebook Advertising (PPC) Google AdWords (PPC) SEO Focused Blogging Push Marketing to Social Media Meta Data Descriptions, Keywords and Page Titles Keyword Optimization for On-Page Content Content Development & Marketing Logo Design & Branding Email Marketing UX Focused Design Mobile First Design   We can have your new website up and running within six weeks. Wouldn't it feel good if your business was on first page of Google? It takes time and dedication to make that happen, and you have a resource in our team. From professional content writing to email marketing, our team can do it all.   Explore our website design portfolio where you can see our extensive client base all over the world and their websites in action. We can emulate basically any web design you come across. If you're looking to start fresh with a new website or update your current one, feel free to reach out and we can assist you with the design - our experienced team of graphic designers, photographers, code-monkeys, and marketing gurus have the creative prowess to provide a fresh perspective.   At Denver Website Designs, we pride ourselves in delivering superior web design and digital marketing solutions through our fail-safe execution and unmatched customer service. Contact us today at 303-498-9000 or visit our contact page for a free consultation! Fri, 28 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/242/New-Fresh-Look-for-Denver-Website-Designs http://denverwebsitedesigns.com/blog/181/What-is-Google-s-Local-Guides-Program- blog Early in 2015, Google rolled out the "Local Guides" program in an update to Google Maps that many believe is an attempt to compete with Yelp. The Google Local Guides Program allows users to engage in adding information about local businesses and in turn earn points and various other benefits. These benefits include things like access to an enclusive monthly email newsletter, the opportunity to join hangouts with other reviewers and to host and attend special meet-ups, the ability to moderate Local Guides Google+ communities, additional Google Drive storage and an annual mystery thank you gift!   There are five ways/actions that allow you to earn Local Guides points: these include uploading a photo, sharing reviews, adding new places, suggesting edits, and answering questions from other members. Local Guides participants also receive a special badge on their profile, and at the highest level – after completing 200 reviews or more – they could be featured on Google's Google+, Facebook, and Twitter.   If you use Yelp, you will notice that that Google Local Guides benefits sound familiar, because Yelp's Elite Squad members also receive special badges, invites to parties, and various gifts. However, unlike Yelp, it appears that anyone who meets the requirements in terms of number of reviews will be given Google's profile badge and moved up through the various levels as their participation increases. On it's face, Google's program appears to be more open than Yelp's Elites because anyone can choose to log on and access a calendar of local meet-ups, can join in and can even submit events. So while Local Guide's membership may seem a little bit less exclusive than Yelp's Elite Squad the barriers to entry are less and as such it may attract more folks to try it and, ultimately, stick with it. Another issue that Local Guides helps to tackle is the issue of valid Google reviews. Often times Google's review section is used to voice a complaint or grievenace with a business, and a company's star-rating is not always an accurate representation of the business's products or services. It is clear that Google is trying to correct for this issue with Local Guides. By encouraging more people to leave reviews in order to earn points and benefits, business reviews they are becoming more neutral and useful than they were in the past.  Who Can be a Local Guide Anyone can sign up to be a Local Guide - you simply select to "join now" on the program page and you will be directed to a sign-up page that is linked to your existing Google account. The program rules state, among many other things, that in order to participate in the Program as a Local Guide, you must: Have a valid Google account Be at least 18 years of age and Have signed up to participate in the Program It also says that organizations, brands, and businesses are not eligible for the program.   Local Guide Tips As a Local Guide, participants are placed into levels based on participation, and each level provides access to different and better benefits.There are certainly some tips and tricks to working the Local Guides Program but generally speaking your level is based on how much local content you contribute to Google including: Writing high quality reviews. A review is considered to be "High Quality" when it adheres to the Google review guidelines described in the help center. Some of the tips for writing high quality reviews include:  be informative and insightful, be authentic and keep it real, be respectful, keep your social and political views out of your reviews, and write with style – as in use correct grammar, punctuation, capitalization, etc. When it comes to seeking reviews, Google asks for fair, balanced and constructive feedback so that business owners can legitimately use the review to improve their services and products Adding photos to listings, but only relevant ones - no selfies allowed! Adding new or currently unlisted businesses. Google actively encourages users to go out and explore in order to add places not yet on their maps Suggesting edits and correcting wrong information. This is useful for when a business moves or has incorrect info in their listing Generally speaking, Google wants you to add value and to include details - good or bad - that help to give people a real sense of the business. These details can influence consumer's decisions and can make or break a business. Here at Denver Website Designs we pride ourselves on delivering a better product and customer service experience than anyone in Colorado and we are always striving to bring you relevant, trending information that you can use right now. Give Google Local Guides program a try and let us know what you think. If you need assistance with your business' digital marketing strategy or other digital marketing services, give us a call at 303-498-9000. Wed, 26 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/181/What-is-Google-s-Local-Guides-Program- http://denverwebsitedesigns.com/blog/240/New-Website-Launched--Bedrock-International blog Check out our newest website that we've added to the family. Bedrock International is the supplier for natural stone like granite and quartz in the Midwest - Kansas City, St. Louis and Tulsa. As you enter their website you are greeted by a video as the hero image depicting a scene at their warehouse.  Visit their website for more information and if you are looking to do a kitchen or bathroom remodel, Bedrock International is your one-stop-shop for natural stone.  Wed, 26 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/240/New-Website-Launched--Bedrock-International http://denverwebsitedesigns.com/blog/239/New-Website-Launched--Paula-Paris-Salon blog We'd like to welcome Paula Paris to our family, the latest website launch is for her salon in Cherry Creek - Paulaparissalon.com! Her new website features a mobile friendly design and a simple navigation menu. If you're looking for coloring, styling, hair extensions, updo's and more in the Cherry Creek area, be sure to call Paula to make an appointment.  Fri, 14 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/239/New-Website-Launched--Paula-Paris-Salon http://denverwebsitedesigns.com/blog/238/New-Website-Launched--Sheepskin-Factory blog Denver Website Designs latest addition to our website portfolio is the Sheepskin Factory! Their new website has a sleek design with custom slider photography to grab the viewers attention. It's easy to utilize their show now function and shopping cart. For more information about the Sheepskin Factory and purchasing your next seat cover or rug - check out their website! Wed, 12 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/238/New-Website-Launched--Sheepskin-Factory http://denverwebsitedesigns.com/blog/236/New-Website-Launched--Indigo-Glass-Gallery blog Denver Website Designs is proud to showcase our latest website - Indigo Glass Gallery! Indigo Glass Gallery was started by two glass collectors who decided to take their passion and knowledge of glass art and share it with fellow collectors.  Their website is equipped with a seamless top navigation and a "shop-now" drop down that is functional and easy to use. Check out Indigo Glass Gallery to see more from their beautiful website. Mon, 10 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/236/New-Website-Launched--Indigo-Glass-Gallery http://denverwebsitedesigns.com/blog/235/New-Website-Launched--Credits-for-Teachers blog The newest addition to our Denver Website Designs porfolio is Credits for Teachers! Credits for Teachers offers professional development for teachers who want to work smarter, not harder. Their new website design features two calls to action on the front page for easy lead capturing. It also streamlines the process of signing up for courses online. Visit the Credits for Teachers website to see more!   Fri, 07 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/235/New-Website-Launched--Credits-for-Teachers http://denverwebsitedesigns.com/blog/237/Denver-Website-Designs-In-The-Community---DWD-Supports-Men-For-The-Cure blog Denver Website Designs is proud to support Men For The Cure, who in partnership with the University of Colorado Hospital Foundation, raises money and awareness for breast cancer, a disease that affects 1 in 8 women, and 1 in 1000 men in the United States. The death rates due to breast cancer have been declining since 1989 thanks to fundraising events like Men For The Cure, better medical treatment and early detection education. Men for the Cure was founded in 2000 by Susan Magness Blake and Ed Green in honor of Diane O'Connor Thompson who lost her battle with breast cancer in late 1999. Like so many before her and sadly, many after her, breast cancer is a disease that kills. Whether it is a family member or friend, mom or daughter, sister or wife who is diagnosed. It affects everyone. Since it's beginning, Men For The Cure has been an integral part in breast cancer awareness, research and care, over 2.2 million dollars have been raised on behalf of this horrible disease. This year Super Bowl 50 champion Peyton Manning was the celebrity keynote speaker, making it a highly coveted event for Denver Broncos fans. Denver Website Designs' founder and CEO, Mark Henninger, attended the 16th Annual event with several friends. In efforts to support the cause, he purchased a signed Peyton Manning football at the live auction - which is now the centerpiece to his Broncos memorabilia collection. DWD is proud to support Men For The Cure because we believe that being united makes us stronger. Supporting the fight against breast cancer is important, for both men and women. Men For The Cure gives men a chance to participate in the fight that may affect or has affected their wives, sisters, daughters, mothers and friends - and even themselves. Mark's wife, Erin Henninger, is the Senior Director of the University of Colorado Hospital Foundation and was integral in planning and executing this event. For more information about getting involved with the Foundation or to donate, visit the University of Colorado Hospital Foundation website. Thu, 06 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/237/Denver-Website-Designs-In-The-Community---DWD-Supports-Men-For-The-Cure http://denverwebsitedesigns.com/blog/234/New-Website-Launched--ContainerBuyers-com blog The newest website launch from the Denver Website Designs portfolio is ContainerBuyers.com! ContainerBuyers.com was founded in 1999 and is a professional container management service. With locations in Denver, Colorado and Pheonix, Arizona, ContainerBuyers has you covered for all your industrial container needs.  Visit the Container Buyers new website Wed, 05 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/234/New-Website-Launched--ContainerBuyers-com http://denverwebsitedesigns.com/blog/233/New-Website-Upgrade--Periodontal-Associates blog We are excited to announce the newest upgrade to the Denver Website Designs portfolio - Charleston Periodontal Associates, a loyal client since 2012. The team at Periodontal Associates has been delivering quality oral care in the Charleston, South Carolina area for years. Their experience, professionalism and quality of care is unserpassed, just like their new website.  By using Denver Website Designs platform Periodontal Assoicates has a one-stop shop for all of their internet marketing needs. Take a look at their website to learn more about their services and to view their new, responsive website. Mon, 03 Oct 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/233/New-Website-Upgrade--Periodontal-Associates http://denverwebsitedesigns.com/blog/232/New-Website-Launched--Bonnie-Brae-Wine---Liquor blog Check out the newest addition to Denver Website Designs portfolio - Bonnie Brae Wine & Liquor! Bonnie Brae Wine & Liquor has been a staple in the Bonnie Brae/Washington Park neighborhood since 1978 and we are proud to call them our client. Their new, responsive website allows them to display their curated list of craft beer, wine and spirits as well as showcase their loyalty program and delivery options. Please visit their website and the next time you're in the neighborhood, check them out!   Fri, 30 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/232/New-Website-Launched--Bonnie-Brae-Wine---Liquor http://denverwebsitedesigns.com/blog/231/New-Website-Launched--ActivCore-Denver blog Denver Website Designs is pleased to announce the addition of ActivCore to our website design portfolio. ActivCore is housed under our long time client, Cherry Creek Wellness Center and offers premier services for all types of athletes. ActivCore offers personalized fitness training services with a heavy emphasis on movement based assessments and tailored corrective exercise programs. Please visit the ActivCore website to learn more about this exciting approach to physical therapy.  Wed, 28 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/231/New-Website-Launched--ActivCore-Denver http://denverwebsitedesigns.com/blog/230/New-Website-Launched--Root-Tree-Services blog The newest website launched by Denver Website Designs is Root Tree Service! This company is a tree care services company based out of Centennial, Colorado. We have worked with their parent company, Landscaped Retreats, for over a year now. We were happy to work with them again to create a website for their new venture. Not only does the website feature high-quality photos as a part of the design, but Root Tree Service was very interested in utilizing the back end more than anything else.  Give their website a look, and keep them in mind for your tree care needs in Centennial, Colorado: http://roottreeservice.com   Thu, 15 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/230/New-Website-Launched--Root-Tree-Services http://denverwebsitedesigns.com/blog/229/New-Website-Upgrade--Yorkshire-Fish---Chips blog The newest website launched by Denver Website Designs is an upgrade for a client we've had for a long time! Yorkshire Fish & Chips is an authentic English shop dedicated to everyone's favorite English meal. We were happy to redesign the website, giving the site a new, responsive design. Check out the original website design: And don't forget to visit the new website to take a look at the menu and more: http://yorkshirefishandchips.com/ Mon, 12 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/229/New-Website-Upgrade--Yorkshire-Fish---Chips http://denverwebsitedesigns.com/blog/228/New-Website-Launched--Denver-Intermodal-Xpress blog Denver Website Designs has launched another new website! This time, we worked with a local intermodal trucking company to build them a useful, responsive site for their business. DIX Trucking was great to work with.  Not only do they get to use the CRM we've built into our software for their extensive client list, but we have also built out information on their safety protocals as well. Take a look at their website for more information: http://dixtrucking.com. Fri, 09 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/228/New-Website-Launched--Denver-Intermodal-Xpress http://denverwebsitedesigns.com/blog/179/Tips-From-the-Denver-Content-Marketing-Pros--Why-Every-Business-Needs-A-Blog blog Contrary to popular belief, blogs are not just for big name businesses, industry experts and celebrities. In fact, every business, regardless of the size or industry, can benefit from a blog. This is a point that is often argued by small business owners who can't believe that other people would be interested in what they have to say, but trust us, it's true. Here are some of the reasons why you need to take the first step in launching a Denver content marketing strategy by writing a blog: Blogs establish authority. Customers want to buy from a company that is positioned as an expert in the industry, and a blog is the best way to help your business earn this reputation. To give you an example, let's pretend you are looking for a personal trainer in your area, so you pull up a few websites that are shown in the search results provided to you and take a look at the qualifications of both trainers. Both have the same professional certifications and years of experience, so how can you choose? Try to dig a little bit deeper on their website. One personal trainer has a blog where he posts daily workouts, tips on correcting your form during a run, and healthy recipes to help you lose weight, but the other trainer has no content on his website. Which one of these trainers has shown you he knows what he is talking about? You can do this with every customer who visits your website by regularly updating your blog with valuable information. Blogs drive traffic. Google and other search engines look at how frequently you update your website and use this to determine how to rank your page. Chances are, you don't update your home, services or contact pages very often, so you need to use blogs to alert Google you are still active on the website. Each blog you post will also become an indexed page on your website, giving you one more opportunity to show up in search engine results and drive traffic back to your website. As other people begin to notice you, you may even be referenced in someone else's blog. If this blogger links back to your blog, Google and other search engines will note that you are now becoming an authority in your industry and may adjust your search engine ranking accordingly. You should also use blogs as a way to help your page rank for different keywords in search engine results. Research relevant keywords and include some of them in each blog you write, but don't overdo it. There's no need to cram as many keywords as possible into one blog. Make it seem natural so customers don't realize you are purposely using keywords. Blogging can also help drive traffic back to your website from social media. Not only can you post links to your blog on your social media channels, but if you create the appropriate icons on your website, users can share your blog with their friends directly from your website and increase your audience. Blogs give your business a voice. A blog is a great way to control your business's image. Use blogs to announce new products, address any issues that have become public, and give your opinion on current trends or industry news. When you do this, you give your brand a personality that visitors find attractive and relatable. This helps you control what people think of your company so bad reviews or negative press doesn't have as much of an effect. Blogs generate leads. Each blog you write gives you one more valuable opportunity to capture a lead. How? By including a unique call-to-action at the end of each blog which tells your prospect how they can make a purchase or get more information. For example, at the end of one blog, you can include a call-to-action to contact your business for a free consultation. The link will direct visitors to a form so they can provide their contact information, and then you will have the opportunity to follow up with a new lead. Or, you can ask visitors to submit their email address to stay up-to-date with your company. Once you capture this information, you can use it to send special discounts and deals or new product information to this lead. Although you can't expect to convert every person who visits your website, it never hurts to have a new way of capturing leads. Blogs are the foundation of your digital marketing strategy. The majority of digital marketing tactics businesses want to implement require a blog. The blogs you write can be posted on Facebook, Twitter, LinkedIn and Pinterest to keep your pages active and engage current and new customers. You can also link to your blogs in monthly e-newsletters sent to current or potential clients. If you want to take it one step further, you can even turn your blogs into an e-book available for your customers, but first, you have to start writing. Blogs facilitate two-way communications. Times are changing, and consumers no longer want to be a part of one-way communication with businesses. Consumers don't get to respond to or engage with a brand who puts out a commercial or launches a pay-per-click ad, but they do get to speak with brands who write blogs. Allow visitors to comment on your blogs so you can encourage conversation about the topic you have presented, answer questions about your brand, and meet new customers. Doing so helps you present a favorable image to visitors who will be more likely to turn into customers now that they know who you are. Now that you know the many benefits, are you ready to start a blog for your business? Learn how to start a blog for content marketing purposes, or rely on the experts to help you every step of the way. The team at Denver Website Designs can assist you with everything from topic generation to crafting content. We assist businesses of all kinds and will approach the website and strategy holistically to boost your business. Learn more about our process and how we can help your business grow! Wed, 07 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/179/Tips-From-the-Denver-Content-Marketing-Pros--Why-Every-Business-Needs-A-Blog http://denverwebsitedesigns.com/blog/227/New-Upgrade-Launched--Piflers blog Our latest upgrade is for another long-time client, Pifler's. They are a bar located in Lakewood, Colorado. Check out their old design: Not only did we bring them to our new platform, giving them access is a great new CRM as well as the ability to send out branded newsletters, but we also updated their gallery as well. Take a look: http://piflersbars.com. Fri, 02 Sep 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/227/New-Upgrade-Launched--Piflers http://denverwebsitedesigns.com/blog/226/New-Upgrade-Launched--College-Inn blog The latest website upgrade from Denver Website Designs is College Inn! As a long-time client, we were happy to re-do the website, bringing them to our latest platform. Take a look at their previous website design: The new design features great new photo galleries! Take a look at http://collegeinndenver.com to see more. Wed, 31 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/226/New-Upgrade-Launched--College-Inn http://denverwebsitedesigns.com/blog/225/New-Website-Launched--Bangkok-Happy-Bowl blog The latest website launched by Denver Website Designs is Bangkok Happy Bowl! They are a restaurant based in Aspen and founded in 2012. The restaurant hosts meals created by chef Chef Paula Rungsawang, who along with the owner, saw the need for a Thai restaurant in the area. The Bangkok Happy Bowl website features a slider with great photos of the food and venue, as well as links to local reviews, and an entertainment calendar as well. Visit the website to learn more: http://www.aspenthai.net.  Mon, 29 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/225/New-Website-Launched--Bangkok-Happy-Bowl http://denverwebsitedesigns.com/blog/224/New-Website-Launched--Highland-Painting-Pros blog The newest addition to the Denver Website Designs roster is Highland Painting Pros! As residential painting specialists, they offer services like exterior painting/staining, interior painting, deck finishing & restoration, as well as pressure washing. The responsive design reflects not only the services offered, but also a gallery of a beautiful assortment of homes they have worked on. Take a look at the new Highland Painting Pros website: http://highlandpaintingpros.com. Fri, 26 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/224/New-Website-Launched--Highland-Painting-Pros http://denverwebsitedesigns.com/blog/223/New-Website-Launched--Splintered-Forest-Tree-Services blog The newest website launched by Denver Website Designs is Splintered Forest Tree Services! They are a tree services company based out of Evergreen, Colorado. Since 2004, the business has grown from one person with a chainsaw to an assortment of services -- from fire mitigation to tree removal to storm cleanup and tree trimming and pruning. Their awesome, responsive design features great galleries including some before and after shots of their services, as well as information on the locations served.  Visit http://splinteredforesttreeservices.com to learn more about the services offered and the history of this great company! Wed, 24 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/223/New-Website-Launched--Splintered-Forest-Tree-Services http://denverwebsitedesigns.com/blog/222/New-Website-Launched--Giving-Back-Group blog Denver Website Designs is proud to share the latest website we've launched: Giving Back Group! They are a group of experienced real estate brokers who take 20% of their commission and donate it to a reputable charity in their client's name. There is no cost to the client, and the client is able to choose from a favorite 501(c)(3) charity/nonprofit, or choose from one of Giving Back Group's charity partners.  We are so happy to have Giving Back Group's among our clients. To take a look at the clean, responsive design, and learn more, visit the new website: http://givingbackgroup.com. Fri, 19 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/222/New-Website-Launched--Giving-Back-Group http://denverwebsitedesigns.com/blog/221/New-Website-Launched--Zuni-Street-Brewing-Co- blog Zuni Street Brewing Co. is the latest website launched by Denver Website Designs! If you're a fan of Denver's unending supply of craft beer, make sure to write this one down. With a strong list of beers ready to go, Zuni Street Brewing offers their take on Porters, Wheat Bear, IPAs, and even a Kolsch.  Take a look at this new Denver brewery website, and remember their name for when they open their doors! Thu, 11 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/221/New-Website-Launched--Zuni-Street-Brewing-Co- http://denverwebsitedesigns.com/blog/175/Denver-Digital-Marketing-and-Website-Design-Trends-Beyond-2016 blog Over the years, website design has seen big changes in terms of styles for presenting just about anything you can imagine. Website design is a challenging industry that holds many possibilities for continuous growth and change. Developing a website is about pushing the limits of the imagination to a whole new level – each time. It is an ever-evolving industry, in which it is necessary to stay up to date regarding the new trends. At Denver Website Design, we want to make sure you are aware of the many emerging website design trends that can innovate your website and your Denver SEO, making it distinctive among the throngs of websites out there. Split-screen layout This trend splits the website vertically into two or more parts. This design layout works well for companies that have more than one product or service that they wish to highlight. Split-screen design enables you to give equal importance to both/all items and makes it easy for users to select them. Of course, this design is not suitable for every company website, but it is very popular among web designers and businesses. Exterior Guru, LLC is an excellent example of a split-screen layout. Parallax scrolling This design effect has become one of the hottest trends in website design around the world. Parallax scrolling creates an impressive user experience by incorporating multiple backgrounds which seem to move at different speeds, create an intriguing 3D effect. This results in an exciting user experience. Rimmel London uses this technique to great advantage.   Long page scrolling and navigation Single-page long scrolling web pages are a trending web design style that has gained maximum likes from website designers, developers, and visitors to those sites. You can see a great example when you visit a site like ActiveCore, which uses this trend to great advantage. It includes lots of information, while at the same time maintaining a simple, easy-to-use look. This type of design gives the visitor access to large amounts of information instantly, eliminating the need to click on small links to navigate from page to page. Long scroll narrates the entire website content to your visitors without them having to do much clicking. With the extreme popularity of Smartphones and tablets, designers are increasingly including this useful feature as a replacement for linking as a means to display content. In 2017 expect to see more novel scrolling features. Websites like Nasa Prospect are the torchbearers for this incredible aspect of web design trend that combines long-scrolling, story-telling, and parallax scrolling. Storytelling design Designers have adopted an entertaining way to engage viewers by using storytelling in order to deliver a satisfying user experience. Storytelling in web design makes use of various elements to tell the story of the brand through a combination of symbols, photographs, icons, typography, words, and videos. MoMA Century of the Child, has very interestingly presented its brand and story using storytelling web design. Responsive web design Responsive web design has actually become a mandated rule rather than a trend. It is a process of building a website which has the ability to adapt to any screen size – mobile devices such as smartphones and tablets. And mobile applications are steadily getting simpler and easier to use. The increase in the popularity of collaborative/responsive website tools will ensure that mobile applications get much more exposure in unique, specific use, while at the same time serving as a platform for mass consumption. The combined total apps downloaded across all platforms is expected to reach an unbelievable 268 billion during 2017. This is going to require designers to focus on simplicity and become more prolific in their approach as they develop for mobile platforms. In future trends, for every task to be performed, look for a specific, specialized app to be developed. In regard to building websites for mobile devices, the primary feature is to make them responsive – and fast. However, the catch lies in not just modifying your websites for mobile platforms, but for all devices. Placing critical information above the fold with larger fonts and simpler page designs would contribute towards making your site not just mobile-friendly, but mobile-focused. Hidden menus Many websites are hiding their main menus behind buttons, tabs, and icons. The hidden menus function as rollovers, only becoming visible when visitors move the curser over the icon or photo. This type of design is an excellent choice to ensure lack of boredom in your audience – if you include picturesque photos and icons which will fully justify the hidden menus. The Spotify website features all sorts of interesting navigational elements which overlap the current navigation options. Imagery When considering imagery, originality will always be in trend and will always command more attention on your site. However, sheer volume and overuse of available imagery is shifting this trend towards custom-drawn elements. Background videos covering the whole screen have been in vogue throughout 2016. And the next trend in 2107 would be to make them pragmatic. Consider grabbing the user's attention by integrating navigable, call-to-action buttons, which don't distract from the content elements. Cinemagraphs visuals, which are typically a still image with a few elements slightly moving, would work well toward this goal too. While they are better than videos when it comes to less consumption of bandwidth, they add an extra dose of mystique which would enhance the overall mood of the website. Combined with virtual reality visuals, it could blur the difference between real and artificial representation. In 2017, expect to see designs that use new tactics to evoke an emotional response through custom-built illustrations and photos. No matter the size of your business, no matter the type of website design you envision, Denver Website Design can make your digital marketing vision for success a reality. From five pages to hundreds of pages, we have the experience to get your project done on time and at a reasonable price. Contact us to get started today at (303)498-9000. Fri, 05 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/175/Denver-Digital-Marketing-and-Website-Design-Trends-Beyond-2016 http://denverwebsitedesigns.com/blog/220/New-Website-Launched--Mascot-Pet-Products blog Denver Website Designs is proud to announce the latest website that we have launched: Mascot Pet Products. If you have a dog, chances are you'll want to pay attention to this one! Mascot Pet Products is a wholesale retailer for antler chews, pest repellant collars, and fragrance collars. Check out their website! Thu, 04 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/220/New-Website-Launched--Mascot-Pet-Products http://denverwebsitedesigns.com/blog/219/New-Website-Launched--PotHeadz blog The latest website launched by Denver Website Designs is PotHeadz! This is a truly unique business, in which our client creates caricature pipes of famous celebrities. If you check out the site, you'll see examples of celebrities such as Snoop Dogg, Mick Jagger, and even political figures such as Barack Obama and Bill Clinton!  We created an online shop for PotHeadz, as well as a place for our clients videos, FAQs, and more. Take a look at the PotHeadz website and see if you can find one of your favorite celebrities. Tue, 02 Aug 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/219/New-Website-Launched--PotHeadz http://denverwebsitedesigns.com/blog/174/Searching-for-a-Website-Design-Company---Questions-to-Consider blog With a seemingly endless choice of web design companies, it's not easy to compare providers and choose the right designer for your business website needs. Here at Denver Website Designs, we are your local experts in Denver digital marketing strategy. Even if you know very little about web design and the digital marketplace, we can build a website that tells your unique, great story. Your website is important. It is the first impression potential customers get of you and your brand. Your website has to be user-friendly; it needs to look good – inviting. It needs to be easy to navigate and easy to use. It has to be packed with info, but not appear crowded. It has to offer options, be easy to read and understand; it has to be findable. And it has to not be annoying. Because there are many facets of a successful web presence, it's important that you choose your website design company carefully. You want to have a basic understanding of these following components to make sure you're getting a high-quality service that will positively impact your business. Originality & Quality Your website content is what educates, builds trust, and may ultimately (and hopefully) lead to purchase decisions. If you aren't providing engaging, knowledgeable insights to potential customers, it's unlikely that you'll be able to convince them to consider your company further. And not only is quality content important to visitors; it's also important to search engines. If your content is spammed-up, copied from another source, or awkwardly stuffed with terms that you want to rank for, don't think Google is going to ignore that. Their ranking algorithms take into account content originality and quality. Your rankings will suffer if you don't provide a genuine learning experience for your users. Ask yourself if you would want to read your own content. Your content should cover a wide variety of topics, approach them from different perspectives, and serve as answers to common customer questions. If you're not interested in what you're reading or it seems too promotional, chances are your target audience won't like it either. Ownership When it comes to where your website is hosted, you'll generally enlist the help of a hosting company. What's important to remember here is that regardless of where your site is hosted, the ultimate ownership of your site is not impacted. It's simply where the contents are stored and protected. In terms of your domain name (which looks like "yourwebsitename.com"), you have to purchase this from a domain registrar (GoDaddy or Google, for example). This registrar is the official owner of the domain name, so you're essentially leasing it for your business. If you choose to give it up, another company has the right to purchase it for themselves. The actual content on your website – which includes text, images, and videos – is also subject to ownership. If you're working with a company that's doing both content and design work, you want to inquire about who owns what, otherwise, you might only be entitled to the content that you personally contributed. If the design company owns the content, and you choose to work with a different marketing company down the line, the first agency has the right to remove any content that they created for you. In most cases, as long as it has been addressed and agreed to, the company will be more than willing to let you keep the content, even if you're no longer a customer. If the company doesn't address this up front, that's a major red flag regarding their credibility. Processes Don't underestimate the importance of deadlines and communication. Something that business owners often overlook when it comes to a web design is the level of organization and planning that goes into it. There should always be a timeline of when each step in the design process will be completed, so you know if things are going as planned. A larger company will likely get things done quickly, but you might have a harder time scheduling calls or meetings with your team. With a smaller company, your project might not be done as quickly, but you might also get a more personalized experience. You should be able to speak with your design team and quickly get responses to any questions or concerns. Ideally, try to schedule regular calls to discuss progress and any proverbial loose ends that need to be tied up. Clear and arranged communication will help keep everyone on-task. Pricing If you compare digital marketing companies, you'll probably see some differences in the way their pricing and payment plans are structured. Some charge by the number of hours designers are working on the site, others charge by the number of pages you need created. Some offer payment plans; some want a deposit upfront with payment in full at completion; some bill by the hour as work progresses. Don't get too caught up in the way you pay for your services, because the most important thing to keep in mind is the final cost of the project. As a cost-conscious business owner, it can be tempting to choose the cheapest provider; but that is probably not your best strategy without inquiring into what you're actually going to get. If you're comparing two companies and one is significantly cheaper than the other, there's probably a good reason. The work quality (and/or quantity) will be lower, too. On the other hand, the costlier provider isn't necessarily a better fit. Take the time to discuss your options and compare what you get for the cost. It might make more sense to choose a pricier provider that offers additional training and support hours over one that is cheaper and has less offerings. Reputation Company reputation is crucial in choosing the right web design team. Any company that is hesitant to provide case studies; real-time, working samples; feedback/testimonials; and portfolios does not deserve your business. You need to know that they have experience working with companies like yours, and that their customers are happy with the services provided. You should also spend some time consulting their reviews on Google. Really read the reviews. Pay attention to both the number of reviews and the ratings. A customer explaining how their web traffic increased due to a redesign will give valuable insight into whether or not the design company might be a good fit. Here at Denver Website Design, we are proud to direct you to our testimonials and challenge you to find a company with more Denver SEO strategy kudos from clients. Let's Go No matter the size of your business and your business model, Denver Website Design can make your digital marketing vision for success a reality.  From five pages to hundreds of pages, we have the experience to get your project done on time and at a reasonable price. Contact us to get started today at (303)498-9000. Fri, 29 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/174/Searching-for-a-Website-Design-Company---Questions-to-Consider http://denverwebsitedesigns.com/blog/177/How-to-Measure-the-Success-of-Your-Content-Marketing-Strategy blog Over the last few years, businesses have been infiltrated with blogs, articles and podcasts about the importance of content marketing as part of a comprehensive digital marketing strategy. Content is King – we get it - but now that you've been engaging in content marketing for some time, how do you know if it's had a benefit to your business? Or how much benefit it's made relative to the time and resources spent to create and distribute the content? It's time to learn how you can measure the success of your content marketing strategy so you can adjust and improve as needed! As with any marketing effort, ROI can be difficult to measure, but we've compiled a list of things to keep an eye on to help see how your business's content marketing strategy is performing: Website Metrics The first thing to review when determining how well your Denver content marketing strategy is doing is your business's website. You can look in your Google Analytics account for metrics including page views, bounce rate, audience engagement, mobile traffic behavior, traffic sources and more. When sorting through this data, it is important to set the data date range to include time from before you started your content marketing efforts. This will help you to see shifts or trends that may differ from before and after implementation.  A few of the most common metrics to help measure effective content are overall page views, audience engagement and bounce rate. Page Views: Did one of your blog posts or pieces of content receive more views than another? That means people are particularly interested in that type of content or subject matter and you would do well to focus on that again in another article. Audience Engagement: Similar to page views, you also want to take a look at how long users are staying on your website – the longer the better! Bounce Rate: Another crucial metric is the bounce rate, which tells you what percentage of visitors are leaving your website after looking at just one page. This will inform you whether or not the content your customers are reading is intriguing enough to get them to click through to other pages on your website. Bounce rates can be improved with better calls to action or with content that is more relevant to the searchers query. With all of these metrics, it is important to keep in mind your website's experience on mobile devices. Things like page views, audience engagement and bounce rate can be effected by a page not looking good on mobile or content that is too lengthy and feels cumbersome on a mobile device. If you know a lot of your site traffic is coming in via mobile devices rather than desktop devices (something you can find out in your Google Analytics account) make sure that your content marketing efforts are mobile-first! Easy ways to do this are to include more images and infographics and to produce smaller pieces of content to make the mobile user experience more enjoyable and easy to navigate. Social Media Metrics One of the greatest places to post your content and drive traffic back to your website is on social media platforms. Take time at the end of each month to review how your content marketing strategy has played out on social media. See how many people were reached when you posted links to your content, the engagement on each post and most importantly, the click through rate. Because the success of content marketing depends heavily on its shareability, be sure to pay extra attention to how many shares you have on Facebook, retweets on Twitter, re-pins on Pinterest and reposts on Instagram. This metric will give you an idea of how engaging and relevant your content is, since social media users will not share something unless they feel passionate about introducing it to their friends. Be sure to pull the metrics from each of the different social media platforms that you use. Compare your content's performance on every platform to determine whether you should focus your time on one or two that are performing well over the others, which don't seem to be reaching your target audience. Comments Some forms of data cannot be measured with numbers and percentages, but that doesn't mean they're not important. When analyzing the success of your content marketing strategy, always look at the qualitative data that can be found in comments on your blogs and social media pages. What are your customers saying about the content that you post? Are they tagging other people in the comments as a way of sharing what you're writing? If customers are asking questions, this is a sign that they're highly engaged with your work, so keep it up. But, if there's not much in terms of conversation in the comments section, you may need to rethink your strategy to make it more appealing to your audience. E-Newsletter Subscribers & Email Metrics One goal of any good content marketing strategy is to increase e-newsletter subscribers, so another important metric to look at is your number of subscribers. People who take the time to sign up for your e-newsletter are probably either customers or close to converting on your website, so it's essential that you grow this list and keep in touch with everyone on it. If your subscriber growth has died down or even decreased, this is a sign that customers are bored—or even annoyed—with the content that you're writing and blasting out to them.  After you've analyzed your subscribers, dive deeper into your email marketing metrics for a better understanding of how successful your marketing strategy is. It doesn't matter how many people have subscribed to your newsletters if no one is opening the email or clicking through to read the rest of your content. Be sure to keep an eye on email opens, click-through rates and conversions, which will give you a better idea of how well your content is working and if it is engaging. Inbound Links Every content marketing strategy should attempt to increase the number of backlinks, also called inbound links. An inbound link is a hyperlink posted on a third-party website that links back to the content on one of your website's pages. Search engines view websites with a lot of inbound links as relevant and meaningful, so they factor this into the ranking algorithm and use it to determine who will show up first on the search result page. When you have a strong content marketing strategy, chances are other brands will find your content and link to it as a reference when they put together their own content. There are dozens of tools out there to help marketers track the number of backlinks that show up on the web. A great choice is Moz, which allows you to copy and paste a URL into a search bar to pull up a list of pages that have linked back to it. Learn more by reading these inbound link FAQs. Leads In business it's all about the bottom line, so measuring the number of leads you are generating with your content marketing strategy is imperative. Do you make visitors to your website fill out a contact form before gaining access to your content? Or perhaps you give visitors a sneak peek at your content, but make them sign up to get access to the exclusive pieces. Regardless of your strategy, make sure you are tracking the number of leads that are coming in solely because of your content.  Looking for a team of experts to help you craft the perfect content marketing approach? The team at Denver Website Designs can assist you with everything from crafting content to SEO strategies. We assist businesses of all kinds and will approach the website holistically to maximize traffic and boost your business. Learn more about our process and how we can help your business grow! Thu, 28 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/177/How-to-Measure-the-Success-of-Your-Content-Marketing-Strategy http://denverwebsitedesigns.com/blog/218/New-Website-Launched--Southern-View-Sound---Music blog Denver Website Designs is proud to showcase the latest website we've launched: Southern View Sound & Music. As an up and coming recording studio based in Conifer, Colorado, we were happy to have the chance to work with the owner, who is a return client. Not only does the website feature a beautiful and responsive design, but also galleries of the sound and recording systems used! Tue, 26 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/218/New-Website-Launched--Southern-View-Sound---Music http://denverwebsitedesigns.com/blog/217/New-Website-Launched--Ridgeline-Remodeling--Inc- blog The latest website launched by Denver Website Designs is Ridgeline Remodeling, Inc. A company who focuses on remodeling kitchens and bathrooms, basement finishing, and room additions, we were able to provide them with a streamlined, responsive design to put the emphasis on the beautiful work they do on homes around Denver. You can check out the gallery of their designs, and seek a free quote to find out what they can do to make your home beautiful. Mon, 18 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/217/New-Website-Launched--Ridgeline-Remodeling--Inc- http://denverwebsitedesigns.com/blog/176/Social-Media-Marketing-with-Niche-Influencers- blog For better or worse, we all know that social media allows information to spread like never before. If you don't believe us, check out these incredible social media statistics. When people find content they're interested in, they engage - by reposting, rebloggiing, and retweeting - sending it rippling all over the planet. Over 347,000 new Twitter tweets are sent every minute. The same goes for Instagram, with almost 50,000 photos sent every minute. Youtube uploads are at 300+ hours of video every minute, and there are over 31 million posts on Facebook per minute. The person at the center of the biggest ripples is someone we call an "influencer"—someone recognized as an authority in their field, whose thoughts and opinions spread like wildfire through the thousands, or even millions, of people who follow them. You already know exactly who the influencers are in your own market. They are the folks whose blogs, tweets, photos, and posts you already follow and repost/retweet.It is important to focus your digital marketing on influencers because sometimes the best way to connect with the people who haven't heard about your business isn't to approach them directly, but by some sort of referral (in this case, a digital referral). And one of the best ways to win new leads is through an influencer. Here's why. Built-in Trust Only 22% of customers trust ads and 27% trust branded content, whereas 51% trust an influencer's endorsement. Not only do influencer audiences trust the influencer's advice, but they're also more receptive to content from a human being – as opposed to a brand. Huge Reach While you need to be playing the long game of building trust and winning leads through content marketing, earning the advocacy of a key influencer might jumpstart your following, because a big percentage of online impact stems from just a small percentage of social media users. Content Direction Keeping tabs on the content your industry craves will help you tailor it to meet their demand, and this can boost your conversions by anywhere from 3–10x. Without a well-developed audience, though, it's tough to know what your customers really want from your content. Trail Blaze Getting inspired by an influencer or, even better, partnering with an influencer, and creating brand new content that jumpstarts new conversations, is the best way to establish yourself as an influencer, too. People want to learn about products through content instead of advertising, but their interest drops significantly if you're using the same old words as everyone else. Current Trends By paying attention to what influencers say, you'll keep abreast of the latest trends in your industry. It's easy to get lost in the crazy, "filler" content floating around the web, but key influencers tend to be more discerning about the information they endorse—that's how they earned their audience's trust in the first place. Choosing your Influencers Katy Perry has over 90 million Twitter followers, and Justin Bieber has more than 84 million. But unless your content specifically deals with pop music, these probably aren't the influencers that will drive leads to your doorstep. That's why it's important to identify what the goal of your influencer marketing strategy is before you get started. Compile lists organized by category that you can easily consult in the future if you need to change your strategy or try a different approach.  Here are some things to get you started: Ideal Influencer Persona First, create an ideal type of influencer (similar to a customer persona). Define the genres, niches, and topics your ideal influencer specializes in, and figure out which personality types you want to collaborate with. This will help you track down influencers that will truly complement your business. Top Prospects Next, it's time to compile a list of your top prospects. Find all the top names in your target niche. Next, figure out where they publish and get a good feel for their existing content. When you've done your research on a prospective influencer, you'll be able to better tailor your content to appeal to them on the specific and appropriate social channels. Content Worth Sharing and Promoting by Influencers If you don't have a repertoire of good, solid content already, you're not ready for influencer targeting. Influencer targeting, as with all aspects of social media outreach and content marketing, begins with having high-quality, original content that's worth sharing. Variety ​A prominent blogger may not be as active on Twitter as another influencer, while a big name on YouTube might not have much written content to offer. Rarely do you want to exist in only one circle, which means that you need influencers from a variety of different platforms. Impacting your Business Influencer outreach gets much easier when you're aware of your overall goals. For example, you might be looking for more brand awareness and engagement, in which case you'd want to try and connect with someone with a large number of followers that would be excited to promote your content. Or maybe you're after lead generation or increased sales, in which case you would look for influencers with a strong conversion history – even if they don't have as many followers. Current Influencers It's possible that a big influencer is already onboard with your services, and it will pay to reach out to them. Note, however, that strong advocacy from just anyone does not make them an influencer. Influencers have a large following of people who trust their recommendations implicitly, and it's these people whose goodwill you need to earn. Finding Influencers That Matter Today's influencers may not be tomorrow's, because one of the problems is the lightning fast rate at which social media changes. But no matter your industry, a quick Google search will turn up lists of the most prominent movers and shakers. Reaching Out & Building Your Posse Now it's time to reach out to your target influencers on the platforms they inhabit and tempt them to engage with content that speaks their language. Here's a few ways to do that.    Love Their Content Very Important:  You need to be authentic in your interest! It's encouraged to offer a different opinion on a topic that sparks real conversation, but it's essential that you're not just approaching an influencer for good PR while secretly hating their content. Engage with Their Updates Start conversations, ask questions, comment on their blogs, and retweet their insights, because the way you show interest is through genuine engagement. You as their Peer Present yourself as their peer, so that you share topics relevant to their interests, offer keen insights in their niche, and offer up some of your own experience and advise. Make sure you're contributing as much as they are. Do this with each influencer until you have a pool of potential partners to draw from. Remember to keep engaging them:  Whenever you publish new content or offer a new product that speaks to their interests and might appeal to their audience, send them a link. Then sit back and watch the ripples spread. Have more questions? Need more information? Check out this free guide on content marketing by the Content Marketing Institute. Want to talk to a real live person? No matter the size of your business, Denver Website Designs can make your digital marketing vision for success a reality. Contact us today at (303)498-9000 and we can help you get started on your own digital marketing strategy.   Fri, 15 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/176/Social-Media-Marketing-with-Niche-Influencers- http://denverwebsitedesigns.com/blog/216/New-Upgrade-Launched--Ward-Hardwood-Flooring blog The newest website launched by Denver Website Designs is an upgrade for Ward Hardwood Flooring! Ward Hardwood Flooring has been a client since X, and we were happy to hear they wanted to upgrade to a more modern design. Take a look at their old website: The new website features a more up-to-date, responsive design. On top of that, we have extensive galleries for the many different types of wood the company uses. Fri, 15 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/216/New-Upgrade-Launched--Ward-Hardwood-Flooring http://denverwebsitedesigns.com/blog/215/New-Upgrade-Launched--A-Pet-s-Paradise blog The latest website upgrade from Denver Website Designs is A Pet's Paradise! As a client since 2011, we were more than happy to re-do their website to modernize is and bring them to the latest technology. Take a look at their previous website design: The new design features brand new photos of the shop, a responsive design that will look great on any device, and pages for the different kinds of products A Pet's Paradise carries. Thu, 14 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/215/New-Upgrade-Launched--A-Pet-s-Paradise http://denverwebsitedesigns.com/blog/214/New-Website-Launched--Southwest-Power-Tool blog The newest website launched by Denver Website Designs is Southwest Power Tool! A genera line industrial supply company based out of New Mexico, the business has been around since the 1970s. After recently being acquired by Quadco Inc., Denver Website Designs created a brand new, responsive website for them. Our design features photos of their shop, information on the products carried, as well as a list of the biggest lines of products the company works with. Mon, 11 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/214/New-Website-Launched--Southwest-Power-Tool http://denverwebsitedesigns.com/blog/213/New-Upgrade-Launched--Atlantis-Pool---Spa blog The latest website upgrade launched by Denver Website Designs is Atlantis Pool & Spa. Take a look at their old website: This was designed in April of 2012 for our clients who sell all of the chemicals and products you'd need to keep your pool and spa in great condition.  The update includes a beautiful new responsive design as well as an updated interface that makes viewing the website on mobile and tablets much easier!  Fri, 08 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/213/New-Upgrade-Launched--Atlantis-Pool---Spa http://denverwebsitedesigns.com/blog/205/New-Website-Launched--Red-Rocks-Pest---Mosquito-Control blog Denver Website Designs has launched another beautiful, responsive site for one of our clients! Red Rocks Pest & Mosquito Control is a local Denver pest control company dedicated to eradicating mosquitos, rodents, bees, spiders, earwigs, and roaches from the Denver and Front range area.  Red Rocks Pest & Mosquito Control is one of our many VIP clients, enjoying the bonuses of extra SEO and content marketing services. With in-house written blog posts tailored to their services, as well as monthly newsletters, the company is also able to use any of our tools on their own. Wed, 06 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/205/New-Website-Launched--Red-Rocks-Pest---Mosquito-Control http://denverwebsitedesigns.com/blog/212/New-Upgrade-Launched--Great-Glass-Galore blog The latest website launched by Denver Website Designs is an upgrade for our long time client, Great Glass Galore! Located in Boulder, Colorado, Great Glass Galore not only sells stained glass, but also teaches classes for people wanting to pick up a new and exciting hobby.  The new, updated site features a beautiful, responsive design with a gallery of the glass pieces for sale,  Tue, 05 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/212/New-Upgrade-Launched--Great-Glass-Galore http://denverwebsitedesigns.com/blog/172/Negative-Reviews-Help-Denver-Digital-Marketing-Strategy blog Amazon. Yelp. TripAdvisor. Rotten Tomatoes. Angie's List. You name it, there's a site collecting reviews on whatever goods or services you're selling. These sites and more allow consumers to post reviews, oftentimes anonymously. With the prevalence of digital marketing, one might be forgiven for crediting these reviews with a great deal of influence and even conclude that negatives reviews sound the death knell for that product or service or even the company. While your digital marketing strategy should include the power of positive consumer reviews, negative reviews can have a positive impact on your business. Negative reviews are inevitable, so here are a few tactics to effectively engage a negative review and help improve business! Identify and fix the problem. Customer perception often reveals gaps and defects that management may not have considered or even noticed. Harsh feedback that puts a spotlight on a particular problem is your clarion call to fix that problem. Make it right. That negative review is an opportunity to show customers that you value their business and good opinion. Make it right. Offer a refund or credit toward future service or a future purchase. You may even want to contact that customer personally to see what will alleviate any hard feelings. Then post your corrective action in response to that negative review. Potential customers will read the review and the follow-up comment, understand that your business responded, and know that if they have a problem, it will be treated fairly and professionally. Businesses make mistakes and people understand that, so how you respond to negative feedback makes all the difference. Improve employee performance. Customer service isn't easy and no one is perfect all the time. Negative reviews offer management the opportunity to discuss potential problems with employees and address root causes of issues. Negative reviews can also inspire employees to step up their game and can be an issue of pride. While we can't assume that all negative reviews are legitimate, they certainly do provide an opportunity to highlight issues and improve. Realism builds trust. Let's face it, it's easy to purchase glowing reviews in order to dupe your customer base. However, a slew of gushin and positive reviews might not pass the test if your potential customers are scoping you on review sites. Some negative reviews might help your potential clients gain a little trust that you're a real company, with real people, working with real customers and reviews. Besides, if your clients ask for references from your company, you want to be able to point them to someone who will gush about you realistically. Build customer confidence. Critical reviews help customers determine whether a product or service is suitable for their needs. For instance, a customer seeking to read a book in a particular genre may come across a title by an unfamiliar author. Reading the reviews of that book, the customer can determine whether that book will suit his tastes, which is more likely to result in a positive review when the book fulfills his expectations.  There's no need for doom and gloom when a product or service acquires the occasional negative review. There will always be customers unsatisfied for whatever reason and the best you can do is to address their complaints in a manner that's fair and professional without throwing your staff under the bus. Take a deep breath, be practical, and don't worry so much unless what you're selling garners mostly negative reviews. Be aware that responding to harsh feedback is a reactive customer relationship strategy. To engage in a proactive strategy consider enrolling yourself and employees in "voice of the customer" programs that teach tried-and-true processes in how to connect with customers on key points. Denver Website Design offers digital marketing that will put your business' best face forward so that your customers are more likely to have a positive experience and, therefore, to leave a positive review. Call (303) 498-9000 to talk about improving your business' Denver content marketing and SEO strategy.  Fri, 01 Jul 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/172/Negative-Reviews-Help-Denver-Digital-Marketing-Strategy http://denverwebsitedesigns.com/blog/173/Happy-4th-of-July-from-Denver-Website-Designs- blog Food. Fun. Fireworks. It's the 4th of July! We hope everyone has a wonderful 4th and is able to spend some time with family and friends. Here's a litte funny to enjoy on today's holiday. Q: What was the most popular dance in 1776? A: The Indepen-dance! Happy 4th!   Thu, 30 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/173/Happy-4th-of-July-from-Denver-Website-Designs- http://denverwebsitedesigns.com/blog/211/New-Website-Launched--Colorado-Bowhunters-Association blog The newest website to launch from Denver Website Designs is Colorado Bowhunters Association! Their beautiful, responsive design is customized to reflect their association's mission of being an ethical, dedicated, organized group of bowhunters focused on education, information, and community.  Not only do they have the wonderful responsive design, but the website also features a PayPal integrated shopping cart for their store, as well as one for their membership renewals and sign-ups.  Thu, 30 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/211/New-Website-Launched--Colorado-Bowhunters-Association http://denverwebsitedesigns.com/blog/210/New-Website-Launched--Colorado-Safe-Outlet blog The newest website launched by Denver Website Designs is Colorado Safe Outlet! Their beautiful, responsive new design offers photos of their products with descriptions of each. If you have a gun in Colorado, it's a safe bet to check out the Colorado Safe Outlet website.    Mon, 27 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/210/New-Website-Launched--Colorado-Safe-Outlet http://denverwebsitedesigns.com/blog/209/New-Website-Launched--Altra-Healthcare-Staffing blog The latest website to launch from Denver Website Designs is Altra Healthcare Staffing! Their beautiful, responsive design look great in conjunction with their mission of connecting travel nurses with the the best jobs in the industry.  Altra Healthcare Staffing's website features not only the responsive design, but also a blog for the latest job postings, and plenty of information for the travel nurses to feel safe and comfortable in their new positions.   Thu, 23 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/209/New-Website-Launched--Altra-Healthcare-Staffing http://denverwebsitedesigns.com/blog/208/New-Website-Launched--The-Yard-on-Santa-Fe blog Denver Website Designs has launched another new website: The Yard on Santa Fe! The new responsive design matches well with the more unique mission of the space as a unique gathering space for the community to bridge the gap between the south gateway to the Art District on Santa Fe. Currently, The Yard on Santa Fe is home to a few tenants, such as Renegade Brewing Company, Fin Art Co, Board Game Republic, and Deviation Distilling. Fri, 17 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/208/New-Website-Launched--The-Yard-on-Santa-Fe http://denverwebsitedesigns.com/blog/207/New-Website-Launched--Industrial-Measurement---Control blog The latest website to launch from Denver Website Designs is Industrial Measurement & Control! With a beautiful new responsive design, we have also showcased some galleries of what they offer to their clients in their multiple locations in Colorado, Montana, Wyoming, and North Dakota. Industrial Measurement & Control's customers are companies and firms involved in refining, trucking, or pipelines for liquid hydrocarbon products. They also offer fabrication services as well. Visit their site to learn more! Wed, 15 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/207/New-Website-Launched--Industrial-Measurement---Control http://denverwebsitedesigns.com/blog/171/Social-Media-Do-s-and-Dont-s blog Social media occupies a critical and growing place in digital marketing; however, with changing demographics, the constant arrival of new applications, and many terms only the tech-savvy really understand, it's easy to make mistakes in executing your social media marketing strategy. Even for those who feel comfortable with various social media platforms, it is important to not get stuck in a rut. As new and different options and outlets become available, social media strategy must evolve. Whether you are a seasoned social media maven or are new to the world of social, avoid the following common mistakes when developing your business's social media strategy. Here are some of the worst social media mistakes to avoid:   Fail to develop a strategy. A sustained, promotional enterprise requires a strategy--an outline, if you will--of the how to utilize the tools at hand to their best effect. Plan the message(s) your business will promote, develop a policy for execution, and plan the implementation. Remember, everything you post on your social accounts is for your audience, not your business. Tailor your message! Create too many accounts, on too many platforms, too quickly. Quantity does not always equal quality. Today's audience on social media values good content. If your business fails to generate good content, posts will go ignored, un-liked and not be shared. Too many accounts without proper follow-through also lends itself to abandoned platforms and inconsistency in content generation and upload. The three big social platforms are LinkedIn, Twitter, and Facebook but be sure to think about your customers and product/service - your target demographic might prefer other platforms, such a Pinterest, or Instagram. Use the platforms that best serve your industry focus and customer base. It is better to engage in a smaller number of social outlets effectively than to spread yourself too thin and create little value on many social platforms. Pay for fake followers. Social media leverages the power of peer pressure, especially through reviews and "likes" that validate a product or service. Many social media sites measure engagement rates, which do not include paid reviews and will ultimately downgrade the effectiveness. Experts recommend growing a following through more organic and sustainable methods by implementing a solid plan, setting realistic policies regarding employee feedback to negative criticism, and creating a system for updates. Use social media as an advertising mechanism. If you do nothing but post advertisements, your audience will quickly disappear. Savvy consumers will not read content that offers no value other than to persuade them to part their hard-earned money. Once again, offer valuable information that can assist them in making a decision that best suits their needs. Don't forget to share good information gleaned from other sources, too. Post content too frequently. Staying in front of your audience is critical - but moderation and consistency are key when creating a value proposition. If you post content on a too frequent basis, you risk alienating your audience through bombardment. If you post content and sacrifice quality for quantity, your message can be list. Your business's social media marketing plan should include a schedule of thoughtful, meaningful content release, not just a list of topics and platforms. Fail to edit. Nothing makes you look like an amateur and undermines your credibility like errors in spelling, punctuation, and grammar. Take a second to proof read and spell check your work, and even if you're a master of the language, it always helps to have a fresh set of eyes review the content before it goes public. Ignore comments. The operative word in social media is "social." It's not necessary to respond to every comment received, but when you do reply it is important to respond in a timely fashion. Thank people for their positive reviews or comments, and make sure to address any negative comments to ensure your customers feel heard and respected. Your responses will show that you pay attention to your customer base, that you're willing to work with them to resolve problems, and that you value their opinions. Fail to measure results. What's the return on investment for hiring that social media director or CMO? Is your site acquiring more followers, driving more business? Figure the metrics that will help you calculate whether the social media marketing goals are being achieved and then analyze performance results. When launching a social media marketing plan, remember that results don't happen overnight. Sustainable, organic growth in audience and sales takes time. One or two months' dip in new followers or sales does not justify terminating the program or that plugged-in college graduate you just hired to take advantage of internet-based opportunities. Your digital marketing strategy will benefit from careful planning and thoughtful execution. Denver Website Designs will not only create an engaging website design that showcases your business, but we can take charge of your online promotion with proven SEO strategies, valuable content generation, events, and social media marketing. Contact us at (303) 498-9000 to discuss your business' promotional goals and work out a strategy to achieve them. Fri, 10 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/171/Social-Media-Do-s-and-Dont-s http://denverwebsitedesigns.com/blog/206/New-Website-Launched--Mattress-Mart-Discount-Center blog Denver Website Designs has launched another new website. Mattress Mart Discount Center, the newest addition to our roster, offers another responsive design. A premier seller of mattresses, their focus on great customer service and a price guarantee is what sets them apart. With brands like MALOUF, Corsicana, and Tommy Bahama, Mattress Mart Discount Center should be your first consideration when you're in the market for a new mattress.  Wed, 08 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/206/New-Website-Launched--Mattress-Mart-Discount-Center http://denverwebsitedesigns.com/blog/204/New-Website-Launched--NG-Construction blog Denver Website Designs has launched another new website! Next Generation Construction and Environmental is the newest addition to our portfolio of responsive and beautiful designs. Offering construction services, they emphasize hiring the top civil and oilfield professionals for their well site construction, civil construction, pipeline construction, and other services.  As one of our many VIP services clients, NG Construction has signed up for our SEO marketing tools, including in-house written blogs tailored to their services, as well as newsletters.  Mon, 06 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/204/New-Website-Launched--NG-Construction http://denverwebsitedesigns.com/blog/203/Site-Upgrade-Launched--Jonval-Leather blog The newest website launched by Denver Website Designs is an upgrade for a client who has been with DWD since 2012, Jonval Leather. Take a look at the original website, created in 2012 and compare it to the beautiful new responsive design. Along with updating the look of the site to bring it to a more modern style, we've upgraded Jonval's ability to use our marketing tools to better suit their needs. Not only can they now use our blogging tools, but e-mail lists and newsletters to share new ads and upcoming specials as well. Jonval is a leather and fur company who sells new jackets, but also offers fur storage, alterations, and custom designs. Fri, 03 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/203/Site-Upgrade-Launched--Jonval-Leather http://denverwebsitedesigns.com/blog/202/New-Website-Launched--K1-Roofing---Restoration blog K1 Roofing and Restoration is the newest client to have their brand new, responsive website launched by Denver Website Designs. As a company that specializes in commercial and residential insurance claims, they pay special focus on providing customers with the highest quality roofing systems at super competitive prices.  Denver Website Designs set them up with a beautiful responsive design, as well as the tools necessary for K1 Roofing to market to their clients, past and present. Not only can they post blogs, but they can reach out to their clients using e-mails and newsletters.  Thu, 02 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/202/New-Website-Launched--K1-Roofing---Restoration http://denverwebsitedesigns.com/blog/201/New-Website-Launched--SF-Inc--Construction blog The newest website launched by Denver Website Designs is a responsive design for SF Inc. Construction, based in Denver, Colorado. With the owner's fifteen years of experience under his belt, the company handles remodels for bathrooms, basements, and kitchens, as well as room additions and pop-tops.  Along with the beautiful responsive design, DWD has set up SF Inc Construction with some powerful tools to use. Not only do they have galleries to display their projects, but also access to marketing tools including blogging capabilities and e-mail lists.  Wed, 01 Jun 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/201/New-Website-Launched--SF-Inc--Construction http://denverwebsitedesigns.com/blog/168/DWD-Office-Closed-for-Memorial-Day blog Denver Website Designs will be closed in obcervance of Memorial Day on Monday May 30th and will resume normal business hours on Tuesday May 31st at 8:30am. We also extend our deepest gratitude and respect to all of those armed forces members who have sacrificed in the line of duty. We wish you a happy and safe long weekend.  - DWD Team Fri, 27 May 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/168/DWD-Office-Closed-for-Memorial-Day http://denverwebsitedesigns.com/blog/169/Not-Your-Average-Denver-Web-Design-Company---What-Sets-DWD-Apart-From-The-Pack blog When searching for the best Denver web design companies to help take your business to the next level, there are many options to choose from and what you want in your website will ultimately differ depending on the kind of business you have. A lawyer may have very different needs than a restaurant or salon, for example. But one thing you can be sure of is that Denver Website Designs can be one of the most powerful tools in your arsenal when it comes to marketing your business online.   What sets DWD apart as a Denver web design company is that everything we do, from design and development to site support and digital marketing, is done by the in-house DWD team within our own software. Not only does this mean we pay attention to your individual needs, but it also means that no two websites will end up alike and that you will always have a personal point of contact throughout your relationship with the DWD team. We don't pick out pre-made templates and plug in your information like you would with a DIY WordPress site, or template from your web hosting company,that would later get easily hacked or buried beneath hundreds of spam comments. Your website is made from the ground up by one of our designers, using our own software and tools every time.   The top Denver web design company for your business should be able to do more for you than just put together a website that looks nice. It must function well, have a responsive design (meaning that it will look good on mobile phones, tablets, AND computers) and offer you the tools needed to expand your business and capture your clientele's interest.  In addition to creating a beautiful, custom site for your company, DWD offers unique marketing software and we empower our clients to understand and use them to the best of their abilities. From utilizing search engine optimization keywords to help ensure your rankings organically rise over time, to keeping up to date on the latest developments in internet marketing, we want to see your business grow.   Denver Website Designs offers what is known as "software as a service," or SaaS. This is a model in which software is centrally hosted – typically software accessible through a web browser. SaaS is an aspect of cloud computing, allowing the client to access their website and marketing tools even from the comfort of their home. This is great for individuals who have a business that requires them to be away from the office often, while still allowing them to post blog updates, send marketing e-mails to their client base, or check in on their analytics to see latest trends in where their page visitors are coming from. All of these tools are useful to have, but even better when you understand how to use them.   As a company dedicated to being the best Denver web design company around, Denver Website Designs cares about the success of our clients. We frequently update our software, adding new tools to better serve the changing landscape of internet marketing. After all, what works one year might be completely outdated against the rest of the tools available the following year. One thing that doesn't change, however, is Denver Website Designs' commitment to offering the best service to our clients.  Fri, 27 May 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/169/Not-Your-Average-Denver-Web-Design-Company---What-Sets-DWD-Apart-From-The-Pack http://denverwebsitedesigns.com/blog/200/New-Website-Launched--Denver-International-Schoolhouse blog This week, Denver Website Designs launched a brand new beautiful and responsive website for Denver International Schoolhouse. DIS is preschool oriented for 2-6 year olds where the philosophy is that bilingual children fare better in academics, and in life. These students go through Spanish learning programs to get them ready for elementary school.   Fri, 27 May 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/200/New-Website-Launched--Denver-International-Schoolhouse http://denverwebsitedesigns.com/blog/166/Optimizing-Your-Blog-Posts-For-SEO blog It should come as no surprise that websites rely heavily on search engine optimization (SEO) to drive traffic and business. What few people know is that SEO is equally important in your business blog. Blogging promotes traffic to your website and adds valuable content for search engines to crawl. The world of SEO is complex and if you want to make the most of your business's blog, here are a few tips to consider before you begin writing: Pick Your Target Audience And Message Your business likely has many different products or services and may also serve various geographic areas. In order for Google and other search engines to rank you for what you do and return useful results to users, they need to be able to "read" your content. This is why it is so important before you write to determine who you are writing for and what you hope to achieve with your message. Choose keywords that are specific to the topic and purpose of the blog post and go from there.  Choose The Right Keywords And Use Them Strategically Keywords are important, but must be used properly. Your blog post likely does not need to reference every service that you offer. Choose what product or service you are hoping to target with the blog, and make sure you utilize those keywords in the proper fashion to bring in the traffic you need. Include one keyword in your title.  Just as with content elsewhere on your site, in order for search engines to effectively "read" and rank your blog posts, the blog title needs to include a keyword relevant to the topic. Think of your title as a quick snapshot of the great content the article contains – Google and your readers will appreciate a great title. Do not overload your keywords. Monitor your keyword density, because if your content uses your keywords too many times, search engines may mark your content as spam. Avoid this by making sure you use the keywords in appropriate numbers relative to the length of your blog post. A good rule of thumb is to use about 3 keywords or phrases per blog post, and to incorporate them naturally into the flow of the content. If keyword placement feels forced in the sentence, omit it. Use a keyword in your introduction paragraph.  If your keyword isn't in your introduction paragraph, readers may not keep reading. They need to see that what they are about to read is relevant to their search, or they will likely go where they can get the content they want in more certain terms. Equally as important, Google suggests that a relevant keyword be placed in the first paragraph. Put a keyword in your conclusion if you have some to spare.  Your conclusion is basically a summary of your blog post, so if you can safely use your keywords once more, put one in your concluding paragraph. Also in the conclusion, make sure that you include a call to action to guide the reader to the next step – call now, fill out this form for more information, etc. Make Your Topic Unique Engaging customers is difficult – on-page time and click through rates have an impact on your website rankings and therefore your website's success. Pick a topic for your blog post that is related to you and your business, but that is also unique, interesting, and engaging to readers. Add An Image Not only do images break up big chunks of text in a blog post to provide for a better overall aesthetic, but they are useful for other very practical reasons. If you are selling a certain product or service it makes sense to feature an image or two of the product in your post. If you are selling an idea, a relevant image will help to bolster your message. When including an image in your blog, make sure to give it an appropriate alt tag. Alt tags are used by screen readers for those who are blind or are visually disabled and they serve to describe what is on the image. Though the initial purpose of the alt tag was to be used by screen readers, Google has also relayed that it uses alt tags to help determine not only what is on the image but also the subject matter of the surrounding text. Your alt tag should be concise in describing the image itself, and also relate to the topic of the text. You can learn more about Google's image publishing guidelines for other tips on using images in your posts. Include Internal & External Links Links are hugely important for SEO purposes, and your blog is a great opportunity to link back to specific pages on your own site and to link off to other authority sites that contain relevant information on your topic. Links should be used carefully – if an external link goes somewhere unrelated to your topic, it adds no value. If the external link covers essentially the same subject matter as your blog post, it adds little value. The external link should be used to help provide the reader with additional information on your topic. Length Is Strength It is easy to say a little about nearly anything, but it is much more difficult to dig deep into a topic. Google wants you to show them that you are an expert in your field and that they can rely on you as an authority source for your industry. One way to do this is through your business blog, and generally speaking, the longer the better. Google appreciates length in blog articles because it is one indicator that the subject matter is valuable and is not the same old, generic information that anyone could throw together. Be careful to avoid using useless, flowery language just to increase your word count as this will not add any overall value to the post. While post length is important, relevancy is more important. Check Your Grammar And Spelling Of course you want to check your business blog for any spelling or grammatical mistakes prior to posting. Your online and social media presence is often the face of your company and you want to come across as professional and polished, not careless and rushed. Use Social Media To Promote Having a blog page on your website is a great way to continuously add fresh content to your site, but if you are taking the time to publish great content, you want to maximize your audience! Use social media to promote your blog and your website. DWD's marketing platform includes a push marketing feature so that when you publish a blog on your website, it automatically sends it to Facebook, Twitter, Google+ and other social platforms. One click and you are done! We know SEO is tricky, and it is very easy to botch content by either making it too difficult to index or too saturated with badly incorporated keywords that will be labeled as spam. If you are new to the world of SEO and are starting to think about a website for your business, we strongly suggest hiring a professional. The team at Denver Website Designs is expert in creating SEO strategies and crafting effective content for websites and blogs. We assist businesses of all kinds and will approach the website holistically to maximize traffic and boost your business. Learn more about our process and see for yourself how we can help you take your website from average to phenomenal! Thu, 21 Apr 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/166/Optimizing-Your-Blog-Posts-For-SEO http://denverwebsitedesigns.com/blog/165/Adjusting-to-Google--Local-Changes blog Many business owners have relied on the Google+ Local platform to attract local customers, generate website traffic, and increase company sales. For instance, Google+ Local alerted users of local businesses that matched their interests and provided beneficial data about the companies, including maps, reviews, and basic company information. However, in 2015 low performance levels compelled Google to diminish the features of the Google+ Local platform. The dramatic changes to Google+ Local have substantial implications for many small business owners who depended on the platform to raise brand awareness and to attract new customers. If you are a small business owner, you should be aware of the recent Google+ Local changes and the online strategies by which you can still effectively attract local customers. Google+ Local Changes             In 2015 Google implemented many changes to the Google+ Local platform. Google removed links and company information from the interface of Google+ Local business pages. For example, the pages no longer provide company information regarding business categories, maps, photos, hours of operation, and customer ratings or user review features. Many companies were shocked when the platform suddenly stopped displaying information about their businesses on their Google+ Local pages. Business owners who utilized the platform to attract customers are now worried that the changes will minimize the efficacy of the platform, reduce the website presence of their businesses, and render it more difficult for local users to find their companies.     Google Local Search             Small business owners can relax and breathe a sigh of relief, for the Google Local Search function can allow you to still attract local customers. When users search for a certain service, Google can identify the location of the user and display nearby companies that provide the desired services. Google Local Search also shows basic information about those companies, including maps, contact details, star ratings, user reviews, and background information about the companies. You can help improve your local search rankings through the Google My Business platform. With Google Local+ getting the axe, the Google My Business platform is now the primary method by which companies can increase their website presence, improve their Google search rankings, and entice local users to support their services or purchase their products. Google Search Tips           Many Google My Business and digital marketing strategies can help you attract local customers from Google search results. Google has been shutting down inactive or unverified Google My Business pages to clean up the platform. As a result, officially verifying and consistently updating your Google My Business page can prevent your page from being shut down, improve your company's local search ranking, and surpass competitors that have not adjusted to the changes. Because search results often display information from your Google My Business Page, you should also provide accurate and comprehensive information on your page. For instance, you should articulate details regarding your company's address, services, contact details, hours of operation, payment methods, and business categories. Additionally, implementing effective digital marketing and SEO strategies can also help your company generate website traffic and remain atop the Google rankings.             Although the changes to Google+ Local can impair the online marketing tactics of small businesses, our SEO and SEM experts can help your company adjust to the changes and remain visible to local users. We will help your company implement effective SEO strategies to improve your Google search rankings, attract local customers, and maximize the name recognition and profit margins of your business. Thu, 07 Apr 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/165/Adjusting-to-Google--Local-Changes http://denverwebsitedesigns.com/blog/199/Vision-Local-Media-Website-Launched--Web-CMS-and-Internet-Marketing-Solutions-for-Multiple-Location-Companies-and-Agencies blog Vision Local Media Corp is the parent company of Denver Website Designs and is now rolling out as a national brand in order to expand into enterprise solutions for multiple location companies and agencies. Denver Website Designs is where it all started. We knew there had to be a better way to manage all of the things one needs to do to be successful when designing websites and managing digital marketing. We combined all the elements required into what is now The Vision Local Media Platform. The platform is based on Twitter Bootstrap, HTML5, CSS3 and Javascript. The solution combines efficient and beautiful responsive website creation, CRM, social media and email marketing and much more into an easy to learn and use solution. Watch some videos here: Platform Videos Vision Local Media is the culmination of over 5 years of website design, platform development and hundreds of websites launched for a myriad of business types. We have the technology, expertise and motivation to deliver the comprehensive systems and solutions your company needs to be successful in the ever-changing digital marketing world. Please visit the site today @ www.VisionLocalMedia.com Contact us for inquiries at (303) 498-9000   Tue, 16 Feb 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/199/Vision-Local-Media-Website-Launched--Web-CMS-and-Internet-Marketing-Solutions-for-Multiple-Location-Companies-and-Agencies http://denverwebsitedesigns.com/blog/164/The-Benefits-of-Denver-Digital-Marketing blog A business provides you with an opportunity to utilize your skills, provide products and services that help other people, and acquire profits to achieve financial success and social prestige. However, advertising is often needed to increase the brand awareness and expand the customer base of a company. The computer advancements and technological innovations of the last decade have encouraged many companies to promote their services with digital marketing techniques. If you are trying to help your Denver company flourish, you should learn about the many tangible benefits that accompany Denver digital marketing.       Search Rankings:     Using effective digital marketing strategies can help improve your Google search rankings. Google ranks businesses when compiling keyword search results. For instance, highly ranked businesses or websites often appear at the top of the search results list when users type in the appropriate keywords, whereas low ranking websites appear at the bottom of the list or several pages back. Implementing efficacious content marketing and SEO strategies can improve the search ranking of your company, elevate you to the top of the list, and ensure that users see your website when they type in the relevant keywords. Because many people search online for local companies that provide the products or services they need, improving your search ranking is an ideal way to promote the company and obtain more customers. Website Traffic:     Denver digital marketing can substantially increase the number of users that visit your website and support your business. For instance, when people type in a search term on Google, the ideal positioning of your website at the top of the list will attract eyeballs and encourage the users to click on your page. This is especially beneficial, for the people who visit your site will most likely be interested in purchasing a product or service that your company offers. As a result, the high volume of website traffic provides an abundance of potential customers, impressing the users with exceptional content can encourage them to choose your company, and this process can facilitate increased lead generation and sales conversion rates. Brand Awareness:  The brand awareness achieved by Denver content marketing strategies can also enhance the growth and sustainability of your company. When people search certain keywords for a product or service, they perceive that the websites at the top of the list are the best and most credible companies available. The high search ranking of your website will adorn your company with a prestigious reputation, demonstrate that you are a superior and leading provider of the given service, and enable the users to associate your company with the service. Additionally, expanding your customer base can also magnify the brand awareness of your company. The higher volume of satisfied customers can increase the number of people who know about your business, purchase your products, and spread the word about your services. This would further improve the brand awareness of your company by solidifying your status as the premier company within the industry.     Contact Denver Website Designs to develop digital marketing strategies that can increase your search rankings and direct traffic right to your company. Our expert staff can customize marketing techniques according to the needs and desires of your company. We can provide high-quality content, fulfill email and social media campaigns, and implement effective SEO and digital marketing strategies to improve the brand awareness of your company and to maximize the sales of your products. Fri, 22 Jan 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/164/The-Benefits-of-Denver-Digital-Marketing http://denverwebsitedesigns.com/blog/163/Engaging-Your-Audience--Content-Writing-Tips-for-Digital-and-Web-Copy blog We know, you are a little tired of hearing about the importance of content, but it still remains a critical part of your online marketing strategy, from your website to social media and beyond. We also understand that most busy business owners are juggling so many aspects of the business they simply don't have time to sit down and put their expertise down on paper. Obviously, if you want the best quality content for your website delivered in a timely manner, hiring a professional writer or a marketing company is the way to go. Years of experience and industry knowledge are rarely met with an adequate substitute. However, if you aren't going to hire a professional writer to craft your digital marketing copy and you want to give it a-go on your own we've put together a few tips and pointers to follow to help you on your way.   Know Your Audience: The first thing you should do before you sit down to write your first blog post or article is to develop the best understanding you possibly can of your target audience. While your target audience may change over time, it is important to narrow down your target audience so you can speak effectively to who you believe your readers are going to be. Your writing personality should be tailored to appeal to those types of readers – the kind of readers that are going to be the ones who purchase your product or service, access your website, or subscribe to your newsletters or emails. Knowing your audience will help you to craft your message and to better engage and appeal to potential customers.   Create Your Writing Personality: You've taken the steps to know your audience. You've done the research and now you have a good understanding of what your readers are looking for. Now it's time to create a personality that will appeal to that audience. In all likelihood, your writing personality for your website or blog will be quite a bit different from how you were taught to write in school, but in the world of content and strategic marketing, it's better to have a strong, unique writing personality to help hammer home certain points in your content. Writing personalities tend to be a bit over the top, and this is intentional. After all, it's all about clicks, views, and keeping the visitor on your site. Just make sure to stay authentic to your product or your service.   Highlight A Useful Personality Trait: One of the ways to develop your writing personality is to accentuate one of your personality traits, usually one you really like about yourself or one that you feel contributes to your personal success. Do you have a wonderful sense of humor and making people laugh comes naturally to you? Then use humor in your posts. Are you incredibly organized and approach everything in a practical manner? Use that to put together your pieces and emphasize the importance of structure in your writing. The point is, you have aspects of your personality that will resonate with your target audience, and the more you feel comfortable writing your blogs and articles, the more that will come across to your readers.   Gain Credibility With Your Audience: Last but certainly not least, make sure your article content is true to your product or service. It is one thing to appeal to your audience and engage them, but it is critical that what you are speaking about is relevant to what you are trying to sell. Make sure your content creates value for your potential client. Identify with your audience by recognizing a particular problem or flaw, and then tell them why your product or service can help them solve that problem. No one wants to read about how great a company, product or service is, they want real solutions and advice on issues they need help with. The more useful your content is, the more trust and credibility you will gain with your audience, and that speaks volumes.   Denver Website Designs specializes in creating content for your website. If you don't have the time to create the best content for your website, please call us today. We practice exactly what we suggest, and will create content for your site that is engaging and directly marketed toward your target audience.  Tue, 12 Jan 2016 06:00:00 GMT http://denverwebsitedesigns.com/blog/163/Engaging-Your-Audience--Content-Writing-Tips-for-Digital-and-Web-Copy http://denverwebsitedesigns.com/blog/94/Happy-Holidays-from-Denver-Website-Designs blog The DWD team would like to wish everyone a very happy and safe holiday season.  Our office will be closed from Wednesday 12/23 through the remainder of the week. We will re-open on Monday morning 12/28 to assist with all of your website needs. Happy Holidays! Tue, 22 Dec 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/94/Happy-Holidays-from-Denver-Website-Designs http://denverwebsitedesigns.com/blog/162/Happy-Holidays-from-Denver-Website-Designs blog The DWD team would like to wish everyone a very happy and safe holiday season.  Our office will be closed from Wednesday 12/23 through the remainder of the week. We will re-open on Monday morning 12/28 to assist with all of your website needs. Happy Holidays! Tue, 22 Dec 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/162/Happy-Holidays-from-Denver-Website-Designs http://denverwebsitedesigns.com/blog/161/On-Page-SEO-Best-Practices blog Want to show up in search engines for what you do? Of course you do! There is no doubt that search engine optimization (SEO) is very important, and that having a successful online presence and digital marketing strategy requires careful planning - but what's the best approach to SEO? The term SEO is so broad and encompasses many different approaches that often times business owners are unsure of where to start. Most people have heard terms like "white-hat SEO", "black-hat SEO", "content marketing", "pay-per-click" and other strategies that promise to push websites to the top of search engines in a jiffy. The fact is, there is a lot of competition out there, and it is critical to employ SEO best practices to create meaningful traction on your website and to attract and keep the attention of major search engines like Google. On-page SEO is an easy and practical place to start to make sure your website is optimized and set up as Google-friendly and user-friendly. There are a number of on-page factors that can improve your website's search ranking - below are eight on-page Denver SEO tips and tactics you can implement to help your website show up in search results. SEO-friendly URLs Utilizing relevant keyword phrases in your URLs is helpful for customers and appeals to search engines. Instead of using the default URLs that the content management system generates, create simple URLs that are easy to read and naturally include the keywords you are targeting. As with blog content, the first words in a URL (or article) are given more weight by Google than later words. This makes perfect sense! Make sure it is easy for search engines to "read" your URLs – don't make them dig for this valuable information. Include keywords in the first 3-5 words of your simple URL. Keywords in Titles Keyword stuffing is a thing of the past and no longer fools search engines, but it is still extremely important to include keywords in appropriate and readable ways. Possibly the most important on-page SEO element for search ranking is the title tag. By including the relevant keywords in a title you can help improve your SERP results as well as compel customers to click on your link over the many other search results. As with content and URLs, use your keywords early in your title. Use H1 Tags Once you have your intriguing keyword-rich title, you should make sure to use the H1 (headline) title tag around it. Utilizing title and sub-heading tags on your page not only make the content much easier for customers to read, it also tells search engines how the content is structured and which keyword phrases are most important on the page. Meta Descriptions The meta description is the 150 characters of copy that show up on the search engine results page. This is an opportunity to tell a search engine what your page is about. It is important to be concise and to include proper keywords in your meta description. Consider that search engines and web browsers don't intuitively know what your page or website is about. Use language that makes sense and gives an accurate snap shot of your business, service, or product. Internal Linking Carefully including internal links in a natural, helpful way is a good way to get customers and search engines clicking deeper into your website. When adding these internal links, use either a call to action or keyword phrase as your anchor text, rather than a lengthy, gibberish link. To learn more about SEO and DWD's success stories, click here. (See how I just did that? J) Optimize Images Whenever you use an image on your web pages it is crucial to rename the images using descriptive names. And do not forget to add relevant keywords to the image alt text as search engines read and weigh this information when ranking your web pages. What is alt text? It is basically an alternative information source for an image. If images are disabled then the alt text offers an explanation of what the image is in plain text. If the image does show/ is enabled, having appropriate alt text still allows search engines an opportunity to read what the image is supposed to convey. Content is King, and Length is Strength When creating any content for your website, the most important factor to keep in mind is quality. No amount of optimization will help content that is lacking value or overly stuffed with keywords. Make sure your content is readable, uses natural language, is free of spelling and grammatical errors, and is original. This will not only decrease your bounce rate but will also show potential customers the value your business offers.  There is also something to be said about content length. While quality is critical, length is also important as the longer an article the higher the possibility that it is offering an in-depth explanation or solution to the audience. Most people can write a few hundred generic words about any given topic, but to truly delve deep and show your expertise, more is generally better. Do not sacrifice quality for length, but consider spending the extra time to establish your credibility in your field – you won't be sorry you did! Social Share Buttons There is some debate as to whether social sharing buttons (think Facebook, Twitter, Instagram and Pinterest) actively affect a site's search ranking, and while the positive results may not be absolute, it certainly doesn't hurt. Perhaps most importantly, including social buttons on your site makes it easier for browsers to share your content with their social networks. This is beneficial because sharing helps to increase your content's reach and shows search engines that your content has value. The more people "share" and "like" your articles, the more attention Google pays to that content. If lots of people are reading and sharing your excellent content, there's a chance even more people are looking for the same kind of content in other web searches. There is a growing understanding in the content marketing world that the first step to creating business traction through content is to create great content, and the next step is to market (share, link, promote) that content. So, Now What? A consistent pattern in the above on-page SEO best practices is that they appeal to both your site's browsers AND to search engines. Google is sending a strong message that it rewards sites that are user-friendly, easy to navigate and contain relevant, useful information. Google's goal is to return the best and highest quality search results possible to users, and if you help make Google's job easier by employing these on-page SEO practices on your website you will be rewarded. SEO is tough, and it's not a perfect science, but Denver Website Designs is here to help you weed through do's and dont's of SEO and digital marketing to help give you the competitive edge you need to make your business shine online. If you are ready to improve your website's search rankings and to learn more about our professional services including web development, content marketing, SEO, and email marketing, give us a ring today.  Thu, 03 Dec 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/161/On-Page-SEO-Best-Practices http://denverwebsitedesigns.com/blog/93/Happy-Thanksgiving-from-Denver-Website-Designs blog Thanksgiving is a wonderful time to kick back, eat great food, watch football and hang out with friends and family. The DWD team will be out of the office from 12 noon on Wednesday November 25th through the remainder of the week and will re-open for regular hours on Monday November 30th.  We wish everyone a happy, safe and fun Thanksgiving weekend, and Go Broncos!! Wed, 25 Nov 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/93/Happy-Thanksgiving-from-Denver-Website-Designs http://denverwebsitedesigns.com/blog/159/Happy-Thanksgiving-from-Denver-Website-Designs blog Thanksgiving is a wonderful time to kick back, eat great food, watch football and hang out with friends and family. The DWD team will be out of the office from 12 noon on Wednesday November 25th through the remainder of the week and will re-open for regular hours on Monday November 30th.  We wish everyone a happy, safe and fun Thanksgiving weekend, and Go Broncos!! Wed, 25 Nov 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/159/Happy-Thanksgiving-from-Denver-Website-Designs http://denverwebsitedesigns.com/blog/158/Social-Media-Matters---Why-Social-Media-Should-Be-Part-Of-Your-Digital-Marketing-Strategy blog Having a social media presence is a critical part of a comprehensive digital marketing strategy. Creating social media accounts is very low cost (or free!) with very few barriers to entry. Regardless of your business or industry it is likely that many of your customers and potential customers are also connected to one or more different social media accounts of their own. Despite the low cost and large potential audience it can sometimes still be difficult for busy professionals to see the value in having an active social media presence for their business. Below are six of the top reasons every business can benefit from social media. Increased Exposure This may seem like an obvious one to start with, but it is probably the most important reason to engage in social media marketing. The more opportunities you allow for people to find your business, the more likely they are to become a customer. If your only online presence is your website, you are missing out on simply a ton of internet traffic! Setting up multiple different social media accounts like Facebook, Twitter, Google+ and LinkedIn allows for customers to find you while they are on their preferred platforms. Engage With Customers When you consider that 28% of time spent online is spent on social networking it becomes clear that creating and maintaining a social media presence is a great opportunity for any business to get their message across and to promote their brand. Having active social media pages gives your customers a convenient place to find your business. It also allows you to interact with those customers in a way that helps them get to know your product or services without being overly promotional. This sort of connection can be very beneficial for both brand awareness and differentiating your company from your competition. Builds Trust & Loyalty A great benefit of engaging with your customers on social media is that is helps to build trust. As customers interact with your company or brand they are able to get a feel for what it is like to do business with you. They can see the types of content you post and how you respond to questions and comments, which helps to humanize your company and set you apart from the pack. Customer Service Opportunity Whether or not your business is active on social media, chances are your customers are talking about you somewhere online. It has become natural for people to take to Facebook or Twitter to voice their concerns or ask questions about a company, and to speak about pleasant experiences they may have had. By having a social media presence, you can provide great customer service in a way that is convenient to your customers and showcases your customer service skills to potential customers. Even if someone posts a bad review or comment, you can use your social media accounts to respond and show your audience that you care and are working on the issue. Seeing and engaging with these opportunities helps you to manage your brand reputation online. Content Reach Yes content, there's that word again! If your company is regularly creating helpful content, social media provides a great opportunity to get that content in front of additional eyes. Half of the battle is to create great content, and the other half is in promoting the content once it has been crafted. As customers like, retweet, or share your content, it has the potential to garner a great amount of exposure with no additional investment. And even if you decide to put some ad spend behind your content, social media ads are more cost-efficient than other types of digital advertising. Provide Marketplace Insight Companies and their marketers always want to know how they are doing, particularly in relation to others in the same industry. Social media enables business owners to experience customers in a more personal way, to learn about their habits and likes. This insight can prove very useful when crafting content to target a specific demographic or customer group. In fact, over two thirds of marketers have stated that having a social media presence has provided either new insight on or affirmed trends of their customer base. Website Traffic & Lead Generation Maintaining an active social media presence is one way to boost traffic to your website. The impact of social media on SEO continues to increase, which can help improve your website's search ranking. Including relevant links to products and content in your social posts is a great way to get more people clicking through to your website. The key to using social media to your advantage is to use it properly. While setting up your accounts is relatively quick and easy, the real effort comes in maintaining your accounts, posting useful articles and information and promoting your ideas. Social media marketing is just one of the many professional services we provide at Denver Website Designs. Does your company have an active social presence? If not, what is it that has been holding you back? We would love to hear from you. Contact us today and let us help you determine how social media can fit into your overall digital marketing strategy. Tue, 24 Nov 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/158/Social-Media-Matters---Why-Social-Media-Should-Be-Part-Of-Your-Digital-Marketing-Strategy http://denverwebsitedesigns.com/blog/157/2016-Denver-Digital-Marketing-Trends-to-Watch blog With the holiday season nearly upon us it is time to start focusing on creating a successful marketing strategy for 2016. There are a number of trends that will provide companies with new ways to connect with customers and having a clear marketing plan is critical to achieve success. Below are five of the top Denver digital marketing trends to watch for in 2016.   Video Ads Video ads are certainly nothing new. Video marketing has been a growing trend for marketers thanks to social channels like YouTube and video advertising platforms like Facebook. What is unique for 2016 is that Google will be allowing video-based advertising to show up in search results. Video advertising already has a reputation for being more engaging, so the opportunity to show up in search could be a real win for marketers.   Mobile Web In 2015, mobile traffic officially surpasses desktop traffic in at least 10 major countries. In response to this trend, Google released an algorithm update that will phase out sites that are not mobile optimized. In fact, having a mobile-only site without any corresponding desktop version is perfectly acceptable according to Google. Which means if you are not already focusing on mobile, it's time to start.   Wearable Technology From Google Glass to the Apple watch, it's clear that the Internet of Things (IoT) is upon us. In fact, wearable tech is expected to see a 28 percent adoption rate in 2016. This means marketing messages will have even more opportunities to be seen by consumers. It also means that marketers will have even more data derived from users' everyday habits. This will allow marketing to become even more targeted and more easily based on location.   Relationship Marketing It is estimated that 2 billion consumers worldwide will own a smartphone by 2016. One of the side effects of being connected to some kind of mobile device nearly 24/7 is that consumers are beginning to become numb to the mass-target marketing style. This is why it is important to develop an emotional connection with customers to develop brand loyalty rather than take a one-size-fits-all approach. The abundance of data available allows marketers to better determine the needs of their customers and provide them with targeted, personalized ads that are actually relevant to the viewer. These ads are a strong tactic for building a loyal customer base.   Social Search Facebook has been testing a search engine on its platform for some time now. This all-inclusive social media search combined with the "buy" buttons and payment messaging expected in 2016 will allow consumers to find what they are looking for, make a purchase, and share that purchase on their profiles all from one integrated system. These capabilities are expected to exceed those of the current search engines and will make the buying process easier and more fun. And it is one more big reason brands should have an active presence on social media.   2016 is shaping up to be an exciting one for brands and those that take early advantage of these trends and put them to work will have a significant advantage on their competition. Denver Website Designs offers an array of professional services to help you take advantage of digital marketing opportunities. Contact us today to see how we can help your business. Wed, 18 Nov 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/157/2016-Denver-Digital-Marketing-Trends-to-Watch http://denverwebsitedesigns.com/blog/156/Three-Tips-for-Your-Denver-SEO-Strategy- blog Developing a sound SEO strategy is a lot like sailing the seas of any ocean – navigating a vast landscape full of uneven waves, crests, dips, and countless unknowns beneath the surface. Some of these unknowns can hinder your journey, while others add speed. The only way to know which path is best is to explore and test as much as possible to gain the right bearings and maintain a steady, profitable course. We've listed three ways to keep you sailing tried and true. The World is Going Mobile: 2015 marked the year mobile internet traffic passed desktop traffic. This is significant. The simple math means more people are using their smartphones and other mobile devices instead of their laptops or desktops. And, it isn't by a small margin. This year, 60% of all internet time will be spent on mobile devices. If your site isn't mobile-friendly, you're automatically losing a considerable amount of new (and what would have been returning) customers. In terms of our boat and ocean analogy, think of your businesses mobile capabilities the way a ship needs all hands on deck in a storm. Making your site mobile-friendly isn't the headache it was five, or even three year ago. Because the trends have been increasing with such speed, the technology caught up just as fast. If your site isn't mobile you're losing business and drifting off course.  New and Engaging Content: The importance of content can never be overstated. Too many businesses are under the impression all they need is a website with a basic description and some contact info. This is like trying to traverse the ocean in a sailboat. You will be under equipped and swallowed by the sheer size of your environment. Content is what builds your ship up and keeps it moving forward. Without new content on a weekly basis, your site will lag behind in search engine results. Whoever has the most and best content will win the search results race. Without new and relevant content, you fall further and further out to sea; or, in Google's case, to page ten of the search results, never to be seen. Social Media is a Must: When you've brought your ship safely and deftly across the expanse, you're going to need assistance when you get to port and start unloading your goods and services. There's a reason the old adage is, getting the word out. The best and most reliable way to expanding your business is through word-of-mouth. Social Media is how your business reaches out past those searching for your goods or services, and engages an even wider customer base. It's word-of-mouth on a massive scale. Facebook and Twitter are the two largest platforms right now, and they will do as much for expanding your base and increasing your search rankings as creating content and making sure you're site is mobile-friendly. Making Facebook posts and Tweets a couple of times of week is easier and cheaper than paying for ad time or commercials, and can be just as effective. Mon, 02 Nov 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/156/Three-Tips-for-Your-Denver-SEO-Strategy- http://denverwebsitedesigns.com/blog/155/Happy-Halloween-from-DWD-- blog In a spooky coincidence, we all wore head-to-toe denim to the office today :) Our team wishes everyone a fun and safe Halloween weekend, and don't forget to turn your clocks back on Saturday night! Fri, 30 Oct 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/155/Happy-Halloween-from-DWD-- http://denverwebsitedesigns.com/blog/154/Why-Businesses-Need-a-Digital-Marketing-Strategy blog Digital marketing is hard but well worth the effort. Effectively marketing your business on the internet requires just as much work and dedication as engaging in more traditional forms of advertising has in years past– if not more. Gone are the days when you could simply purchase an ad in the Yellow Pages and wait for the phone to start ringing. Yellow book ads are costly and outdated and your company's time and resources are better spent on utilizing more current and cost-effective forms of advertising, like engaging in various forms of digital marketing. That being said, with the onslaught of information on the web and the barrage of emails we all receive in our inboxes daily, if your online content is not immediately meaningful and useful, no-one will bother to read it and Google will not find it relevant. And we all know that if Google doesn't like your content, you are in trouble. The good news in all of this is that if done properly digital marketing is far more effective than traditional forms of advertising, and using a professional firm like Denver Website Designs will greatly improve your chances of success.   Online marketing – through content marketing and consistent customer engagement in particular – is a living and breathing aspect of your business that simply cannot remain static and untouched. Google's indexing metrics consider not only the quality of the content provided, but also the regularity with which useful information is produced and disseminated to your audience. Creating and sharing quality content consistently over time creates the one-two punch that truly drives effective digital marketing.   When considering what makes up great online content it is important to think about what you personally find to be useful when you are searching for a product or service online– are you attracted to companies that only talk about themselves or that have generic and outdated content on their website? Probably not. You would be more likely to trust or hire a company whose website addresses relevant topics in their industry, and who communicates their expertise through quality articles and testimonials that show how they solve the kinds of problems you are looking to solve. Just as curb appeal works as an indicator of what the inside of a home might look like and how well it has been maintained over time, how your website looks and the perceived effort in its maintenance and quality of content tells a potential customer a lot about the quality of work and expertise they can expect from that company.     The question therein lies: how much is a new customer worth to you? In order to create a lasting impact on your audience and to engage viewers long enough to form a meaningful relationship that converts them from browsers into buyers, you have to work at it! Even though online content can be shared immediately, doesn't mean that it should be because not all online content is created equal. It is critical to take the same time and care with your digital marketing strategy as you have with more traditional forms of advertising. The time taken to brand yourself and create quality content prior to that click of the mouse is considerable and extremely important to the success of your business.   The task of coming up with meaningful articles, crafting newsletters and running campaigns on a regular basis can seem daunting to many business owners – you are entrenched in the day-to-day running of your business and simply don't have the time to sit down and share your expertise. We get it and we are here to help. The professional online marketing services offered by Denver Website Designs will take the guess work out of your online marketing strategy - we will manage all aspects of your content marketing and digital marketing for you, so you can concentrate on doing what you do best. Our demonstrations are complimentary and we will tailor a strategy to meet your company's specific needs, so give us a ring today.  Fri, 18 Sep 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/154/Why-Businesses-Need-a-Digital-Marketing-Strategy http://denverwebsitedesigns.com/blog/153/Using-A-Single-Platform-Boosts-Content-Marketing-Efficiency blog We all know that content marketing is one of the most important ways for businesses of all sizes to engage in web marketing and the benefits of effective content marketing have been discussed at length in previous articles on our website. On the flip side, content marketing inefficiencies can be costly, both in time and money. According to some estimates US B2Bs spent nearly $100 million in the past year on inefficient and ineffective content marketing!   Identifying relevant content, coordinating people to generate content, avoiding redundant content creation and managing effective content distribution are all critical elements to the process and can pose potential barriers to creating and distributing effective content if not managed properly. Generally speaking, poor management throughout this entire process is usually the culprit for content marketing disasters - and poor management is often due to an inability to streamline the process through a single channel.   Most businesses use a variety of technologies and services to support their content marketing and distribution networks, ranging from personal and internal document keeping (think emails and spreadsheets) to more complex email marketing, CRM or project management software. Research shows that simultaneously using multiple tools and technologies hinders a marketers' ability to streamline the content marketing and distribution process and often causes confusion. In most organizations it is inevitable that the content management process will include a number of different touch-points and will land in the lap of various individuals before finally being disseminated to the customer. Given this, it is critical that all team members be on the same page every step of the way! Wouldn't it be nice to manage all things internet marketing in once place – from WITHIN your actual website? Well, now you can. The responsive web design platform offered by Denver Website Designs includes all the tools necessary to effectively manage your content management and distribution online, all conveniently built into the back end of your site.   Here are some of the benefits of using a Content Management System like the one offered by DWD: Improved content effectiveness and visibility Reduced technology and labor costs Increase in overall content production Improved process, workflow and lead generation Our solution is on the cutting-edge of what it takes to effectively market your business on the internet. We offer complimentary, in-person demonstrations of our solution and are here to create a tailored, SEO-centric solution for all of your web design, content marketing, customer relationship, work-flow management and lead generation needs.  Mon, 06 Jul 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/153/Using-A-Single-Platform-Boosts-Content-Marketing-Efficiency http://denverwebsitedesigns.com/blog/152/DWD-Office-Closed-Friday-7-3-in-Observance-of-Independence-Day blog On Friday July 3rd, the DWD office will be closed in observance of Independence Day. Normal office hours will resume Monday July 6th. We hope everyone enjoys the fireworks and has a safe and happy 4th of July! Thu, 02 Jul 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/152/DWD-Office-Closed-Friday-7-3-in-Observance-of-Independence-Day http://denverwebsitedesigns.com/blog/150/DWD-Closed-Monday-5-25-in-Observance-of-Memorial-Day blog Our office will be closed on Monday May 25th in Observance of Memorial Day. Thank you to all who have served our country and to those that have made the ultimate sacrifice for our freedom.  Fri, 22 May 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/150/DWD-Closed-Monday-5-25-in-Observance-of-Memorial-Day http://denverwebsitedesigns.com/blog/149/8-Digital-Marketing-Trends---Tips-to-Help-your-Website-Succeed blog Increasingly customers search for and find what they want online, rather than through newspapers, magazines or other more traditional forms of advertising. It is all about the customer experience and buyer journey, from initial engagement right through the sales process to purchase and post-purchase engagement. To help put your website to work for you your website needs to be more than just an online brochure. Below is a list of the 8 most important website functions and online marketing tactics you should engage in: 1. Responsive, Mobile-friendly Design – This means that your website will intuitively adapt to whatever size screen or device the site is being viewed from, whether it be a mobile phone, tablet or desk top computer. If your website doesn't adapt to different devices and customers have to pinch and squeeze to read information they will quickly navigate away from the site to one that offers a more user-friendly experience. Whether or not your website is mobile-friendly will now also have a tangible effect on your ranking in search engines, as Google has revealed a new algorithm that was rolled out on April 21, 2015 that they have said will have a "significant impact" on mobile search results based on whether a site is mobile friendly. 2. Content Marketing – There's a reason you keep hearing people say "Content is King!" and that isn't going to change any time soon. More often than not, a customer's first interaction with your business no longer comes from a sales representative. As viewers conduct more of their own research prior to committing to a purchase they need a compelling reason to engage in your company's website. This is why it is important that your site contain quality, relevant and informative content throughout. Early stage content should be primarily educational and customer-centric while later stage content is where you can highlight your business's strengths and speak about why you are different, and better, than other products or solutions. No matter what stage the buyer is in in their personal journey, crafting excellent content is an opportunity to establish yourself as an industry expert and build trust and credibility with your audience. 3. Search Engine Marketing – In addition to having quality content throughout the site, it is equally as important to add fresh content on a regular basis to appeal to major search engines, particularly Google. Using appropriate keywords and offering educational information on a regular basis indicates your relevancy in your industry and helps to improve your rankings because Google will reward you for helping them to return quality results to searchers. 4. Social Media Marketing – Social media outlets are another way to spread content throughout the web and engage with customers that have varying demographic backgrounds. While some people may find managing multiple social media sites tedious and time-consuming, it is a critical element to building your online presence and Denver Website Designs offers an easy, single-click solution for managing these secondary sites. 5. Email Marketing – Email marketing still remains one of the most commonly used ways that businesses communicate with and stay in front of their customers, but with the onslaught of emails that most of us receive in our Inboxes every day, we know that not all email marketing is created equal. Simply sending an email newsletter is not enough – as with all impactful marketing, content is critical. However, an appropriately crafted and tailored email blast will strengthen your relationship with your customer and hopefully also engage them enough to drive traffic back to your website. 6. Calls To Action & Intelligently Routed Forms – Marketing 101: Don't make it difficult for a potential customer to find what they are looking for! When a customer lands on your website it should be easy for them to request additional information on a specific product or service or subscribe to an email list. These methods effectively convert your web traffic into leads or buyers. 7. Lead Generation & Tracking – If your website isn't bringing you leads it isn't working for you. It is equally as important that the leads you generate be directed to the appropriate person in your organization for follow-up. Sticky notes just don't cut it anymore. You need to have a CRM that effectively helps you manage incoming leads and follow-up. The Denver Website Designs system has all of this built right into your website. 8. Appropriate page titles, meta data and descriptions – These "back-end" tools are critical elements for any website to be successful in search engines. They provide brief descriptions of each page and provide Google and other search engines with a quick snap-shot of the information contained therein. As an indexing tool page titles and meta tags are critical because Google will ignore meta tags it doesn't recognize, so it is important to have a professional set this up for you. Your business website is serious business. It takes work to be on the first page of Google for what you do, and we know how to help.  Thu, 21 May 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/149/8-Digital-Marketing-Trends---Tips-to-Help-your-Website-Succeed http://denverwebsitedesigns.com/blog/148/The-Power-Of-Online-Reviews---How-To-Use-Them-On-Your-Website blog The age of social media is entirely upon us, and it is virtually impossible to avoid consumer opinion online. Whether a review or comment is positive or negative, online reviews offer you an opportunity as a business owner or marketing/PR manager to learn what you are doing well, and what you could stand to work on. Research shows that reviews and testimonials are a significant driver of consumer behavior, as potential clients tend to trust others' experiences with a company over generic company promises. In order to help make sure your online reviews are largely positive, here are a few tips on how to get good online reviews - and how to handle negative ones: 1- Rule #1: Keep your customers happy! Customers whose expectations have been met, or exceeded, are certainly the easiest to approach for a review, while those that may have had a negative experience are more likely to post a review without prompting. It is important to continuously work to identify both your satisfied and unsatisfied clients. 2- Approach satisfied clients with a convenient way to leave a review of their positive experience with your company. Most happy clients are willing to share their experience if asked, but make the process quick and easy for them. Ask for either a testimonial (which you can post on your website) or a review on a secondary site like Facebook, Google+ or Yelp (which your website should be set up to link to). Include appropriate links and instructions for how to leave a review on a secondary site, and give your clients some time to write a review. If you've noticed that they haven't written a review after a few weeks, a friendly reminder email should do the trick – chances are your clients are busy business people just like you and it may have slipped their mind! 3- Gather reviews over time. A steady stream of positive reviews over a period of time communicates consistency to potential customers. Conversely, a huge uptick in positive reviews one month followed by weeks or months of radio-silence from your customers can seem suspicious to potential customers. 4- Don't be afraid of negative reviews. If you receive a negative review (it is inevitable) the best thing you can do is to respond. By addressing the person's grievance and offering a way to try and make it right, potential customers will see that you take pride in your work and truly care about your customers' experiences. You can't please everyone all of the time, but you can always do your best to right a wrong, and that goes a long way in building trust and integrity in your brand. Online marketing is a powerful tool for businesses, and customer engagement can be just as powerful of a tool. Make sure you take advantage of the consumer's online marketing influence and put it to work for your business.  Mon, 11 May 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/148/The-Power-Of-Online-Reviews---How-To-Use-Them-On-Your-Website http://denverwebsitedesigns.com/blog/147/Content-Marketing-Is-Important--And-It-s-Here-To-Stay blog Content marketing is right up there with responsive web design as one of the year's biggest buzz-words in the web design and internet marketing world, and while you may have heard the term thrown around a lot, you may not have a great grasp on what exactly content marketing entails and why it is important. Content marketing is content with a purpose. We are bombarded daily with information from people trying to sell us "stuff", but more often than not the information is irrelevant or useless. Quality content and the creation of content as a marketing tool is not only critical for SEO and SEM success, but it is the primary driver of most in-bound marketing generation. What sets content marketing apart is the focus on providing relevant, educational and useful information about your product, service or industry rather than the me, me, me chatter of traditional advertising. The logic behind this is two-fold: by providing engaging and helpful content you establish yourself as an expert in your field, for which Google will reward you, and you become a credible source of information for your target audience, and they will in turn reward you with their business. It is important to note that content marketing is not a once-off process. Sure, you need great web copy throughout your site initially, but it is also critical to continue to add fresh content on a regular basis. Think of your website as a living, breathing being that constantly needs to adapt to stay on the cutting edge. Your website should communicate your relevancy and knowledge on a consistent basis over a period of time, which further helps to build your credibility and reputation both with Google and your clientele. So now that you know how important and how valuable content marketing really is, the next step is to create a content marketing strategy and start writing! We know that creating quality content can be a daunting task for busy businesses, and that is why Denver Website Designs offers content writing services as one of the professional services with your web design. Whether you need content for your whole site, or simply want us to blog, create newsletters or put together cases studies on your behalf, our professional team of writers and SEO specialists will craft SEO-friendly content that will drive traffic to your site. The purposeful creation and placement of content on your website and social media outlets will engage your audience and drive more business your way, and we are here to help! Tue, 28 Apr 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/147/Content-Marketing-Is-Important--And-It-s-Here-To-Stay http://denverwebsitedesigns.com/blog/146/Websites-Are-The--1-Marketing-Tool-For-SMBs blog Small to medium-sized businesses (SMBs) face many challenges and often employees and owners alike are simultaneously involved in various aspects of the businesses, from sales and marketing to customer service, accounting and HR. Budgets for SMBs can also be tight, so marketing dollars must be spent wisely to give you the most bang for your buck! It is critical that SMBs take the time to formulate a real marketing plan for long-term growth rather than relying on short-term, spur of the moment marketing decisions that may or may not return results. That being said, where do SMB owners and their marketing teams feel the biggest return on their investments? According to a recent study conducted by Thrive Analytics and highlighted by eMarketer.com, when asked which marketing method they felt most contributed to their business success, the company website led the pack. Web development and other web services are on track to be the most in demand marketing services for SMBs in 2015. Nearly half of SMBs plan to increase their marketing budget this year and websites will monopolize the lionshare of that spending increase. Given limited time and resources, small business owners should ask themselves: What is the ROI of my website? In many cases the answer is simple: if the business acquires even one additional deal or client because of an investment in their website, the investment pays for itself. Of course there are other free or less expensive marketing methods that can be very effective and are desirable to SMBs because of their relatively low price-point, like email marketing and social media, but if you are going to invest in one marketing tool, your business's website is worth the time and effort. What's even better, with a website from Denver Website Designs you don't have to choose between a great company website and other marketing tools like email marketing, newsletters and social media management. DWD's solution rolls all of these tools right into your business website, so you can promote your business, track leads and manage work flow all directly from your site. Sound too good to be true? It's not. Call or  contact us today and we'd be happy to sit down with you and put together a plan so that you can get the most out of your company's website and improve your business's online presence.  Wed, 15 Apr 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/146/Websites-Are-The--1-Marketing-Tool-For-SMBs http://denverwebsitedesigns.com/blog/145/Want-To-Rank-Higher-On-Google--Mobile-Optimized-Websites-Are-A-Must blog Google sets the standard for search engines, and in order to be successful on the internet small businesses have to follow Google's program. The company has recently announced that effective April 21, 2015 it will expand whether or not a website is mobile-friendly as a ranking signal when it indexes the site. This most recent algorithm change will allow mobile-friendly websites to appear higher in mobile search results and therefore be easier to find and more likely to be visited causing "significant impacts" on search results. If your business website is not mobile-friendly now is the time to act! The new software provided by Denver Website Designs offers a fully responsive platform that will give your business website a competitive edge in the ever-evolving world of the Internet. Responsive design means that your website will intuitively adapt and scale to whatever device the site is being viewed on – mobile phone, tablet, desktop, IPad, etc. to make sure that your website can be easily viewed, and now also more easily found, regardless of location or device! Responsive design is critical to being successful on the internet and those who do not engage in responsive design risk significant damage to their business and SEO rankings. Fri, 20 Mar 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/145/Want-To-Rank-Higher-On-Google--Mobile-Optimized-Websites-Are-A-Must http://denverwebsitedesigns.com/blog/144/Email-Marketing---ROI---Why-It-Is-Important blog Sometimes it is difficult to determine the ROI of your company's various marketing tactics. This is in part because of bad or non-existent metric tracking, as well as because most companies are simultaneously engaged in multiple different marketing outlets – email blasts, paid advertising, social media and SEO are just a few ways most companies try to engage potential clients.  Unless you have an effective way to capture where leads come from, and what marketing tactics have been proven to be most successful for your particular business, where the marketing dollars are spent often comes down to gut-feeling and instinct. While these sixth senses can certainly be valuable in business, most companies prefer to and should operate based on tangible outcomes rather than guess-work.   Email blasts and newsletters are an extremely efficient and cost effective way to communicate with your constituents and to stay in front of both your current and potential client base. According to some reports, email marketing was cited as being the most used and the most effective form of digital marketing in 2014, with targeted email blasts (rather than generic messages) garnering even higher click-through rates.  ​One of the marketing tools that is built into each and every website designed by Denver Website Designs is a Mail Campaign tool that allows you to group your email list into appropriate groups so that you may send targeted email blasts, at pre-scheduled times. Once you have created your mail campaign and sent your newsletter or email, you can track the efficiency of the campaign and view how many people you sent to, how many people opened the email, how many people actually clicked through and visited your site, as well as the number of emails that bounced or people that unsubscribed. Having these metrics helps businesses determine what potential clients respond well to, and what products or services need some refining.    ROI measurement is important and the comprehensive web design and marketing automation solution offered by Denver Website Designs helps to take the guess-work out of your email marketing process, so you can concentrate less on marketing and more on doing what you do best!   Mon, 02 Mar 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/144/Email-Marketing---ROI---Why-It-Is-Important http://denverwebsitedesigns.com/blog/143/Mobile--Mobile--Mobile- blog Mobile data traffic is exploding, with some statistics claiming that mobile traffic grew nearly 70% in 2014 and that over half a billion (yes, billion with a B) mobile devices were added last year alone. With numbers like that the debate on whether or not responsive platforms are necessary is over. Even if you don't think yours is the kind of business that people "look for" on a mobile device, consider that mobile now ranges from the phone in your pocket, to tablets and Ipads that are quickly replacing the traditional desktop in many homes. If your business website does not scale to different devices or your map or phone number is not easily found or clickable, your potential customer will quickly navigate away to a site that is more user-friendly and offers a seamless browsing experience. All of the websites created by Denver Website Designs are responsive and are designed to help convert browsers into buyers, and not distract users with pinch and squeeze pages and irrelevant information. Contact us for a free demonstration of our responsive web design and CRM solution.  Fri, 20 Feb 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/143/Mobile--Mobile--Mobile- http://denverwebsitedesigns.com/blog/142/Happy-Valentines-Day-from-Denver-Website-Designs blog We hope everyone has a fun and loved-filled Valentine's Day weekend and that you have some time to enjoy this beautiful weather before the snow rolls in on Sunday. We are out of the office on Monday for President's Day but will be back bright and early Tuesday morning. Give us a call then if you are looking for web design in Denver! Fri, 13 Feb 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/142/Happy-Valentines-Day-from-Denver-Website-Designs http://denverwebsitedesigns.com/blog/141/The-Importance-of-Great-Web-Copy---The-Good--The-Bad---The-Ugly blog It used to be enough to "stuff" your website content with tons of keywords and phrases and even if thin, unsubstantial copy contained enough of these keywords you could boost your SEO rankings. Those days are gone – as Google and other search engines have become far more sophisticated in how they read and index content. Not only does keyword stuffing no longer help with ranking, but Google will penalize your site for engaging in this practice. On the flip side, quality copy not only helps to boost your rankings, but will also help to decrease your bounce rate, because people who land on your site are finding exactly what they were looking for – and then they begin to engage in your site! So the question remains, what exactly constitutes "good content"? Make it original - no duped content! You can certainly pull inspiration from your favorite website, or talk about industry best practices, but make sure your content is unique to your website. Make it informative and thoughtful. Google strives to return quality results that contain information that is the most useful and relevant to the search query. Establish yourself as an expert in your field and offer the kind of advice and information someone searching for your product or service would find helpful. Think like the consumer, not like the seller! Make sure your content is grammatically correct and that your sentence structure flows logically. It is still important to include keywords in your content, but it must be written logically and read intuitively. It is clear that the benefits of taking the time to write quality copy for your website are numerous, and that having a great looking website is meaningless if it contains poor copy. We can help take your expertise in your field and incorporate it into a website that is attractive in design, and has depth in information. Call our Denver web design company today at (303).498.9000.  Wed, 11 Feb 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/141/The-Importance-of-Great-Web-Copy---The-Good--The-Bad---The-Ugly http://denverwebsitedesigns.com/blog/198/Coming-Soon--Singular-Systems blog Soon to be announced- Singular Systems- a national brand that delivers everything your company needs to be successful on the Internet. Thu, 05 Feb 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/198/Coming-Soon--Singular-Systems http://denverwebsitedesigns.com/blog/140/Manage-Work-Flow--Lead-Routing---Follow-Up-Through-Your-Website blog Your website could, and should, be a mechanism through which you receive leads and ultimately land business to help grow your bottom line. The “hottest” leads are those that directly contact your business and are seeking out the product/service you provide. Too often website leads are captured ineffectively -- potential clients’ names and phone numbers are scribbled down on a sticky note, left on someone’s desk or misplaced in the daily shuffle and then lost forever. Don’t let these guys fall through the cracks! Intelligent lead routing and form creation by Denver Website Designs helps to ensure that those people who visit your website have every opportunity to submit an inquiry about their specific request, and the software built into the site ensures that the inquiry makes it quickly to the right person for follow up. The new software developed by Denver Website Designs offers a SalesForce-esque CRM solution that can be used to manage both leads as well as on-going client projects and communication: Increase productivity and response time by responding to leads, and clients, faster with custom-designed canned emails. Share your work with your colleagues and make sure everyone is on the same page by easily updating notes and creating statuses. Better manage your team’s work flow by assigning tasks from one “lead owner” to another – whether it be following up with a potential lead, or completing a specific project for an existing client. Effective websites are so much more than just a digital brochure designed purely for informational purposes. Denver Website Designs offers a responsive platform where your web design, internet marketing, lead tracking, work flow management and much more are put to work for you, all in one place. Leave no client or lead behind -- give us a call to see how our system works and what we can do to improve your business's competitive edge – you won’t be disappointed. Fri, 30 Jan 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/140/Manage-Work-Flow--Lead-Routing---Follow-Up-Through-Your-Website http://denverwebsitedesigns.com/blog/139/SEO-Strategy-For-2015 blog Every new year usually comes with a slew of resolutions on how we intend to be better, healthier and more efficient than the year before, and this should be no different for your business website! The web is a constantly evolving and changing entity, and it is important to regularly take a look at your SEO strategy to help make sure your website is working for you as best as possible. Here are some simple tips and tricks to improve on your current SEO strategy: 1) Conduct Up-to-date Keyword Research & Optimize Your Content: Internet and industry trends change over time. If there are certain areas of your business you would like to draw more attention to, or a new industry trend that you plan to incorporate into your business model, consider including a new page with relevant content that features this product or service. 2) Make Use Of Google Webmaster Tools To Track Your Success: Google Analytics is a great way to monitor the search traffic that your website experiences, all the way down to specific page traffic and hits, so you can see how people find you on the web and what draws them in to your site. If you find that certain pages are not garnering the kind of traffic that you would like, circle back to #1 and work on improving the content and specific key words on the page to optimize page traffic. Even for your tried and true products or services, the way people search for items on the web changes over time, so it is important to know where you rank and to monitor changes over time so you can course correct when you need to. 3) Stay Current - Blog!: Show that you are an industry leader and an authority in your field by blogging and talking about industry trends, work you have completed and by offering advice to your clientele. The more valuable your content is perceived to be, the more relevant Google (and other search engines) will find your website. The era of "content is king" has not passed, and blogging is the very best way to contribute fresh, new, useful content to your website and social media sites. The web professionals at Denver Website Designs can assist with all aspects of your web design and SEO strategy, from the initial build process to on-going improvements. We will conduct key word research for your business and advise on the best search terms that will help drive more traffic to your site. We also set up Google Analytics for each of our clients so that you can monitor your search traffic. Additionally, we offer a world-class Blogging tool that allows you to quickly and easily push new content directly to your website as well as Facebook, Twitter and Google+ all with a single click! Let us help you make the most of your business website and build your organic SEO rankings today to make 2015 your best year yet! Sun, 11 Jan 2015 06:00:00 GMT http://denverwebsitedesigns.com/blog/139/SEO-Strategy-For-2015 http://denverwebsitedesigns.com/blog/138/Happy-New-Year-- blog We want to wish a very Happy New Year to all of our loyal clients. Thank you for your business in 2014, and we look forward to serving you for all of your web design and internet marketing needs in 2015.  Stay safe and warm - Happy New Year! Tue, 30 Dec 2014 06:00:00 GMT http://denverwebsitedesigns.com/blog/138/Happy-New-Year-- http://denverwebsitedesigns.com/blog/137/Happy-Holidays-From-Denver-Website-Designs blog The DWD team would like to wish everyone a very happy and safe holiday season. Our office will be closed from Wednesday 12/24 through the remainder of the week. We will re-open on Monday morning 12/29 to assist with all of your website needs. Happy Holidays! Tue, 23 Dec 2014 06:00:00 GMT http://denverwebsitedesigns.com/blog/137/Happy-Holidays-From-Denver-Website-Designs http://denverwebsitedesigns.com/blog/136/New-Responsive-Design-For-Full-Spectrum-Lighting blog If anything is constant in the internet and web design world, it’s change. We strive to offer web design and internet marketing solutions to our clients that will help them manage the ever-changing industry. We understand that small and medium-sized businesses need a solution that is both efficient and effective and doesn’t take up too much time. That is why we’ve rolled out new technology this fall that provides a more comprehensive CRM and marketing solution, coupled with striking responsive design. One of our long-standing clients, the team at Full Spectrum Lighting, contacted us to give their site a facelift and we were more than happy to oblige. We’ve updated the site design and content, and upgraded them to our new technology. The new improved site looks great and will work better for our client, which is always our ultimate goal. Check our their new site here: http://www.lightingdenverco.net/ Thu, 04 Dec 2014 06:00:00 GMT http://denverwebsitedesigns.com/blog/136/New-Responsive-Design-For-Full-Spectrum-Lighting http://denverwebsitedesigns.com/blog/135/Happy-Thanksgiving-From-Denver-Website-Designs blog The DWD team wishes everyone a very happy and safe Thanksgiving holiday weekend. We hope you get to spend quality time with your family and friends and enjoy some delicious treats. We are out of the office from midday Wednesday 11/26 but will be back in bright and early Monday morning 12/1. Happy Thanksgiving! Wed, 26 Nov 2014 06:00:00 GMT http://denverwebsitedesigns.com/blog/135/Happy-Thanksgiving-From-Denver-Website-Designs http://denverwebsitedesigns.com/blog/134/DWD-Launches-New-Responsive-Website blog We are very excited to have rolled out the new Denver Website Designs site this week and think our current and future clients will find a lot of value in the information we offer and the services we provide on the site. In addition to being informative, the new site features all of the unique and useful tools that come with all of our sites like the blog tool (using it right here!), newsletters, events/calendar tool and email management to name a few. The new technology also comes with a CRM solution and intelligent form routing to help you keep track of your sales, marketing, customer support and inventory all from a single place. We always strive to remain on the cutting-edge of the web design industry, and one of the most critical and practical elements of the new site is that it is responsive – meaning that it will intuitively adapt to whatever device the site is being viewed from, be it a desk top, mobile phone or tablet. Responsive design is highly user-friendly and is an absolute must-have for all business websites. Give us a call today at 303.498.9000 for a complimentary consultation and to learn more about our responsive web design and internet marketing and customer relationship management solution Thu, 20 Nov 2014 06:00:00 GMT http://denverwebsitedesigns.com/blog/134/DWD-Launches-New-Responsive-Website http://denverwebsitedesigns.com/blog/133/New-Site-Release-on-Responsive-Platform blog Check out this awesome responsive design for event sponorship and promotions by Bloom Connections! www.BloomConnections.com At Bloom Connections, we are event production professionals to the core. If the venues and audiences we provide through our partnerships aren't specific enough to meet your needs, we'll work closely with your team to identify the perfect setting in which we can activate your brand and engage the perfect audience. We’ll design an extraordinary themed event out of thin air, or assist with portions of your event where you might be lacking. Wed, 29 Oct 2014 06:00:00 GMT http://denverwebsitedesigns.com/blog/133/New-Site-Release-on-Responsive-Platform